Smart Cities

Capabilities deck
Masar Project

Thursday, February 17, 2022

 Contents
Section 1: Our Perspectives on Smart Cities 33
Section 2: Smart Cities Capabilities 5
Section 3: Select Use Cases Relevant to Masar 8
Section 4: Sample SME and References 18
Section 5: Why PwC 21
Future cities demonstrate multiple characteristics that can be enabled by smart city services to
enhance the quality of life

Sustainable Citizen Centric Economically Vibrant Accessible The promise of

Demonstrates balanced Focus on the physical, mental Attracts investments, All sections of society in an future-ready cities
accomplishment of social & social well-being of facilitates business, nurtures accessible city can live
& economic development, individuals & society, indispensable assets (its well- independently and participate
environmental management & encompassing many factors educated people), improves fully in all aspects of life. This ✔Citizen Centric Service
effective urban governance. (life satisfaction, physical productivity, promotes growth city ensures that people with delivery approach
health, psychological state, and expands opportunities for special abilities and the
education, wealth, religious all stakeholders. vulnerable section of society
beliefs, local services have equal access to ✔Lower operational costs,
& Infrastructure, all services provided. higher investor and talent
among others). attractiveness

✔Unified city view –

Resilient Well Governed Responsive Planned streamlined city operations
Enhances the capacity of Optimally utilizes resources to To consume its available Strengthens its local
individuals, communities, effectively realize the short-and resources in the best way economy by creating a ✔Sustainability aware and
institutions, businesses long-term agenda of its possible, such a city master plan that integrates all
and systems to survive development, while achieving enables all stakeholders to urban domains, and offers conscious cities
and adapt while they greater transparency in use data collected by enough flexibility to make
experience chronic stress and public decision-making digital infrastructure to amendments to the plan ✔Standardized, open
acute shock across health, and establishing spot patterns, identify when external conditions technology architecture to
the economy, infrastructure institutional problems and make real- change or when innovative
and environment. accountability. time decisions solutions emerge. adapt to emerging
technologies

Source: WEF, Shaping the Future of Urban Development & Services Initiative & PwC Research

3
From our experience in working with cities around the world, we understand how cities face
multiple challenges in enhancing the delivery of smart urban services

2012 2013 2014 2016 2017 2018 2019 2020 2021

Frequent Challenges of Greenfield Cities Frequent Challenges of Brownfield Cities

Estimating the size and volume of digital technologies Poor water quality monitoring, delay in leak repairs,
infrastructure needs due to high dependency on revenue losses and pressure due to outdated technology
uncertain population migration to the new city
Siloed technology solutions; limited data integration and
Risk of return on high technological investments governance

City is just another choice for investors and not an Lack of a unified city operations; limited real time sensing
attractive investment target destination
Traffic congestion, minimal tracking of pollution,
Further away from the city and core technology fragmented parking solutions, low multi-modal adoption
infrastructure and high-speed connectivity
Energy shortages, high levels of non-renewables in the
Future-proofing technologies, platforms and solutions grid, low accuracy in revenue realization, intermittent
and ensuring adequate investment blackouts

44
Our Smart City capabilities highlight the extensive know-how and expertise we provide
to our clients to advance their journey across the six smart city dimensions...

Smart Cities Dimensions

Smart Smart Smart Smart Smart Smart

Living Society Economy Environment Mobility Governance

PwC Smart Platforms and Implementation &

Strategy and Policy Finance
Smart City Services Design Operations Support
Capabilities
Smart City strategy development Identification of sustainable Development of smart city PoCs Design Authority/ Implementation
and roadmaps financing solutions and pilots oversight

Development of Smart City Program Management Office/

Smart City vertical use cases
Policy impact assessment priorities into bankable Vendor negotiations support
design
investments

Smart City Platforms, IoT,

Co-creation of Smart service Preparation & evaluation of
Analytics, AI, ML, Digital Twin, PPPs transactions support
offerings and Service Catalogues bankable project proposals
Dashboards and IOCs/ CCCs

Maturity Assessments, Capacity building for project

Technology and Readiness Benefits monitoring and
Benchmarking, Service Level structuring & use of financing
Assessments evaluations
Agreements and City KPIs mechanisms

5
You must identify and build services that deliver the expectations of your
pilgrims...
Smart Smart Smart Smart Smart Smart
Living Society Economy Environment Mobility Governance

Enhance quality of life, Advance innovation & Promote economic growth Sustainability of resources Enable faster, cleaner and Improve planning and
social and digital inclusion intellectual capital through through services that through services that safer mobility of people and decision making through
through services that services that prepare the attract businesses, talent, sensitizes society, reduce fright through services that services that promote
improve user experience, society to be the future of investments, visitors, resource consumption, waste lower CO2, improve transit public interaction, improve
are accessible and enable workforce and create unlocking potential within and degradation experience and encourage efficiency of service
social interaction opportunities for the city shared mobility delivery and promote
the society transparency

• Digital Citizen Service • Virtual classrooms • Investment Attraction • Integrated Waste • Incident Predictability, • City Management/
• Food Traceability • e-learning • Carbon Footprint Management Preparedness and Prevention Performance Dashboard
• Aging and Accessibility • Smart Education • Energy Resilience • Building Management • Smart Corridors • Digital Twin
• Façade Maintenance/ Platforms • Smart City Branding • Smart Water • Smart Parking • Single-Window Services
Building Monitoring • Smart Admission • City Ratings • Energy Management • Micro Mobility (first/last mile) • Citizen Advocacy
Drones • Simulation Labs • Ease of Doing Business • Smart Lighting • eVTOL & eVTOL • Command and Control
• Emergency Relief Drones • Incubation Hubs • Innovation Hub • Smart Metering Infrastructure Center
• Access Control • Innovation Centers • Open public data • Smart Drains • Smart Roads • Citizen Contact Center
• Substation Automation • Virtual Career Fairs • Digital business license • Smart/Micro Grid • Pedestrian safety • City App (Visitor/
• Urban Heating • Digital Events and • Digital tax filing • Façade/Rooftop • Smart Payments/NFC Business)
& Cooling Systems Networking • Digitized land records • Pollution Control • GPS Enabled Vehicles • City Portal (Visitor/
• Smart Hospitals • Startup Ecosystem • Tourism/Destination • Energy Management • ITS/ITMS Business)
• Smart Ambulance • City Surveillance/Policing Services • Smart Irrigation • Mobility Information System • Unified payment systems
• Smart Health • Infectious disease • PPP Framework • GRID Renewables • Digital Signage • Municipal ERP
• Telemedicine surveillance • Journey tracking • Rainwater Harvesting • Employee Service Center
• E-Health Cards & incentives • Incident/Disaster Detection • Infrastructure Monitoring
• Circular economy Drones
• Citizen Reporting Tools for
Road Safety 6

non-exhaustive
PwC’s holistic smart city model can be localized to Masar Project context leveraging
various smart cities dimensions

Enhancing pilgrim tourism by 1 Using ICT to streamline municipality

increasing ease of business, investment systems and processes and improve
avenues and revenue streams through 6 internal efficiency, public services
ICT-enabled solutions
Smart Municipal Services to Pilgrims and Internal
Hospitality, Retail, entertainment and other Governance
Smart Economy Planning & Administration

Improving Quality of Life through 2 Using the latest technologies to provide

improved health conditions, availability trusted security and safety to all the
of quality housing, hotel rooms,
Masar pilgrims
entertainment and cultural facilities Project Smart Safety
Smart Living & Security
Culture & Entertainment, Healthcare, Hajj and Umrah, Police and Fire
Education, Housing, Social Participation
5 departments

Providing pilgrims accessibility to smart Smart Harness renewables as a viable energy

transportation solutions and Sustainability source for public services and
infrastructure
Smart Mobility infrastructure
3
Railways, Metro, Busses, Roads, Parking 4 Public Infrastructure, Buildings,
Spaces, Transportation Systems Energy, Utilities

7
Key Sectors
Several use cases can create a memorable experience for pilgrims while offering Masar
project short and long term benefits

Relevant Use Cases (1/2)

Use Cases Key Pain Points Use Case and Benefits

Car is the main mode of transportation in Makkah Parking system that detects free spaces and tags near-by locations
1 SMART PARKING High traffic congestion and unavailability of parking spaces Can be expanded to include spaces of private operators and individuals

Smart bins providing real-time info on waste bins free space

City currently falls short of regular waste collection
2 SMART BINS Waste generation during Hajj seasons is problematic
Back-end algorithms optimizing waste collection schedules
Allows to increase productivity of existing waste collection fleets

Smart poles can offer a new source of permit and advertising revenue of
3 SMART POLES City is in need to expand its sources of revenues the city, whilst enabling an array of valuable smart services such as air
monitoring, digital signage, 5G/ WiFi coverage, etc.

BUS / SHUTTLE Lack of public transport options (public buses mainly)

Revamped app with real-time updates on routes and connections,
4 TRANSPORT APP
Low satisfaction with quality of bus transportation quality
allowing citizens to plan more efficient trips
Exiting SAPTCO app provides poor experience

Deploy video analytics and advance image processing on existing CCTV

5 SMART Public safety and reactive response to incidents
network to detect anomalies and automate business processes
SURVEILLANCE
ROAD SAFETY
Car/ traffic accident levels are well above global as well as national Can include use cases such as intersection control, driver alerts,
6 (multiple use average monitoring driver behavior etc. Requires further study
cases)

Quick-wins Must-haves
8
Several use cases can create a memorable experience for pilgrims while offering Masar
project short and long term benefits

Relevant Use Cases (2/2)

Use Cases Key Pain Points Use Case and Benefits

Densely placed air quality meters can help identify air pollution sources,
7 AIR QUALITY Very high air pollution levels, some of the highest at a global level
improve forecasting ability and test impact of new low emission vehicles
MONITORING

WATER Acute water shortage; some areas rely on catchment tanks Smart water meters and systems that allows water consumption tracking,
8 MANAGEMENT High risk of floods water quality monitoring and leakage detection and control

WHOLE-OF- Citizen and businesses Makkah have to interact with multiple entities
Omni-channel access to a city portal providing access to integrated
9 MAKKAH and go through long processes; Past attempts to establish one-stop
processes for all major dealings of businesses and citizens with the city
SERVICES portal for businesses (Meras) have not materialized

Vertical sectors lack the ability to coordinate efficiently with one Smart city ops center will provide citizens access to a single contact
10 SMART CITY OPS another center and enable multi-agency coordination
CENTER

Using RFID, NFID, e-wallet or other wireless payment solutions to

11 E-WALLET Lack of unified payment system across all sectors facilitate pilgrims identification and payment authorization and avoid theft

Quick-wins Must-haves
9
Smart Parking use cases can be refined to help facilitate e-payments, provide real
time visibility of parking inventory and reduce time spent cruising for parking

Use Case

Instrumented City Parking Infrastructure 9 minutes

parking left
EV Parking Parking 1 EV Charging
7 Available 7 Available station Your prepaid
EV EV parking spot

Licence Surveillance
Plate
Reader
Real-time Driver
Notification

Real-time
Parking
Analytics

Integrated
Parking
Management
Office
Parking Sensors

10
 Smart Parking - Benchmarks: Deploying new technologies including IoT, sensors, digital
platforms to enhance parking system and reduce traffic on roads

Smart Parking at Penang City, Malaysia Smart Parking Spaces and Sensor System in Sensor-based Smart Parking Meters in Hong
Barcelona, Spain Kong, China
• Penang City Council (PCC) introduced smart parking • Barcelona implemented a sensor system for guiding • In January 2021, HKT along with the Transport Department
system using machine-to-machine (M2M) enabled drivers to open parking spots. launched the new smart parking meters as a part of department’s
devices along with IoT sensors. • Sensors are embedded underneath the asphalt, which mobility initiatives.
• The smart parking system deployed leverages mobile helps the drivers to identify the available parking spaces • These smart parking meters are fitted with sensors, which
and IoT technology using a smart mobile application and then notifies the drivers about the same through the use millimeter wave radar for detecting occupied roadside
and e-wallet platform. As of September 2020, 1,031 mobile application. parking spaces.
were installed across Penang. • In addition to parking data, the sensors also provide • Information from Smart parking meters will be disseminated
• The services of the system are integrated with the city information on the parking patterns to the officials, through three channels: the new mobile app, the mobile and web
council's existing system and Malaysia's Road Transport which enables them to improve management of urban versions of "HKeMobility“ and, the Public Sector Information
Department. mobility. Portal.
• The system covers 36,000 State-owned parking lots • Within a year of implementation, the city issued 4,000 • In addition, smart meters also support multiple payment
throughout Penang. permits for parking per day. systems, including the smart card, contactless credit cards along
• In addition to this, the system also has a provision for with faster payment systems (Alipay, WeChat Pay, etc).
paying the parking fee online. • The Transport Department aims to replace all the existing parking
meters with these sensor-based meters by H12022.
• Leveraging e-wallet platform is bringing community a • The system has reduced emissions and congestion by
O step closer towards a cashless society. directing drivers to vacant parking spaces. • The meters provide real-time information to assist motorists in
U finding vacant parking spaces.
• System has eased identifying free parking spots and • Combination of mobile application with sensors enables
T providing that information to users on the road. the drivers to get real-time information on their • These new parking meters are also expected to reduce the time
C smartphone and helps to locate a free parking space. required locating for parking spaces along with the volume of
• It provides real-time data to users regarding expiry circulating traffic.
O of tickets, which helps users o avoid penalties on • The system has also helped in reducing the traffic in the
city along with fuel usage. • Meters supporting multiple online payment methods will take the
M overdue parking.
city closer to cashless economy.
E
S

PSP Website , IDC Report Barcinno , Urban Tide Future IoT , Retail News – Asia

11
Smart Waste Management solutions must be defined across the complete value chain
from when waste is generated, collected, treated and disposed …
Illustrative
4A

1A Treatment & Processing

• Recycle • Refurbish
• Recover • Remanufacture
Waste generation: • Reuse • Repurpose
public areas
2 3 4B
• Littering
• Spillage
• Open garbage
Waste Waste sorting Landfill Disposal
collection & and segregation • Landfill gas treatment
1B transportation • Organic waste • Leachate treatment
• Garbage Chutes • Paper waste
• Waste bins • E-Waste
Waste generation: • 4C
• Garbage compactors Plastic
consumption & commercial • Glass
activities • Metal
• Household waste • Hazardous waste Incineration - Waste to Energy
• Commercial waste • Mixed Waste
• Thermochemical conversion
• Medical waste • Biochemical conversion
• Construction waste • Chemical conversion
• Hydrothermal carbonization (HTC)
• Dendro Liquid Energy (DLE)

12
.. such as solar-powered smart bins with sensors which can be integrated into overall
Waste Management function to communicate real-time status and optimize routing
for waste collection … Illustrative

Making clean waste bins available Transform waste management with real- Integrate with existing
where people live, work and play time status to productive actions digitized public infrastructure

Analytics

Bin
Full

Real-time Fill Sensor

Driver Integrated
Notification Compactor Waste Waste
Management Management
Weight Platform Center
Sensor

13
 .. and a range of solution providers exist across the waste value chain that use
cutting-edge technology and innovation in their product offerings … (2/2)
Illustrative
Segment
Market

Waste Sorting & Waste Waste

Waste Generation, Collection and Transportation Waste Disposal
Segregation Processing Treatment

Asset Management & Waste collection & Route Planning & Automated waste Waste reuse and Landfill monitoring
sorting system Waste to Energy
Service Monitoring monitoring Efficiency Analysis recycling and treatment

Dubai
Recycles

14
 Smart Bins and Waste Management – Selected Benchmarks
Smart cities are deploying automated waste collection systems or smart bins to enhance waste management systems
Illustrative

Smart Bins at Montreal for Waste Automated Waste Collection System Smart City Litter Bin Solution Deployed Solar-powered Trash Compactor
Management Combined with Sensors by Newcastle City Council Combined with Cloud-based Monitoring
• Municipal authority of Montreal deployed • Songdo is constantly upgrading its systems to • Newcastle City Council partnered with Enovo for • Melbourne partnered with Smart City Solutions
smart bins by BigBelly Inc., which helped in enhance its smart city vision. The city installing 1,200 of its patented sensors to (SCS), Ecube’s exclusive distribution partner to
reduction of collection along with cleanliness, deployed Third Zone Automated Waste monitor fill levels and collection of the waste. deploy CleanCUBE solar-powered waste
operational, economic, and environmental Collection Plant, wherein city’s trash is directly • Thereafter, advanced analytics software is compactors in high use areas of the central city.
gains. sucked using underground system of pipes. used to evaluate and predict waste behaviour • Currently, there are 397 CleanCUBEs in Melbourne
• In addition, the bins of private households are • Under this system, residents bring trash, one to create custom collection schedules. replacing 772 existing litter bins.
also equipped with latest sensor technology. bag with combustible waste, the other with • In addition, city’s waste data and collection • These bins can hold up to 5 times more waste and
• Furthermore, Montreal is also looking to install organic, to high tech labeled garbage chutes schedules informed Enevo’s routing communicates information it collects in real time
smart solar-powered compacting bins, which (sensor equipped) in the collection point of software, helping to create a unique collection through wireless transmission to
will further help in encouraging sustainable high-rise buildings. route to match the bins in need. CleanCityNetworks, a cloud-based monitoring
environment. • The waste collected is collected in the • This led to less litter bin overflow, less traffic, and data analytics platform.
basement of each building by a vacuum less noise, fewer disturbances, unnecessary • In addition, these bins are also equipped with other
system, which captures the heat from the collections, more general community cleanliness features such as graphic wraps and a WiFi router.
waste and distributes it around the district and and serenity with community complaints
therefore, helps in generating energy . declining by 51%.
• Bins deploying sensors help in notifying • Residents hold their identity card over the • When containers received exactly the right • CleanCityNetworks employed along with
O the amount of litter they contain by sensor of garbage chutes enabling citizens to amount of service needed and waste trucks only CleanCUBEs enables to provide key data and
U electronic transmission and enables to check place the bags. Also, there are other bins for glass drove the exact number of miles necessary. This custom notifications so the city can optimise
T status via mobile device. and plastic bottles and other sorts of refuse. led to decline in carbon emission by 49%. collections and remedy trouble incidents.
C • It has helped to reduce road traffic due to • Sensors in the garbage chute are used to check • Aligning city’s waste services to its actual • This helped in lowering litter collection frequency,
O fewer collection bin visits helps in whether residents have properly separated waste behaviour reduced resources required quickly remedy overflow, and maximise
M reducing the level of carbon dioxide. their trash and used the correct bags. by 50%, enabling the city to re-allocate those efficiency by identifying times, seasons, and
• Decline in number of bins, led to more free • Songdo Smart City recycle 75% of the resources towards litter picking, graffiti cleaning, areas with high levels of waste.
E
space, which can be used for free public construction waste, which provides a lot of and other public service • Monthly collection frequency declined by 96.3%
S
WiFi hotspots. recycled and locally manufactured materials. and monthly waste volume reduced by 95.4%.
Prnews Wire , BeeSmart - Waste Management , The Atlantic , Eco Business Enevo - Announcements , Enevo - Case Study Ecube Labs , Ecube Labs - Press Release
BeeSmart - Smart Bins

15
Smart Poles is a good candidate project for early stage pilots

Small Poles Use Case

Scale-Dirven Services
Energy Savings Real-Time Traffic Updates
Additional benefit if these are solar Weather Updates
powered Marketplace App on the route
Targeted advertising
Public/Private
Wi-Fi broadband Monetisation
Connected and Small Cell infrastructure
Autonomous Vehicle Lighting Power Parking Management
Infrastructure Management Traffic Management
Management
Cab Surveillance
Traffic Advertisement
Operational Management
Efficiency Display
The Smart Poles solution is candidate
Screen
Standardized ICT project for an early stage pilot to
Parking
Coordinated O&M
Management evaluate ICT provisioning as it is a cross
domain solution allowing cities to assess
Power Meter internal city partnerships that are
EV CHARGING Reading needed, understand Capex and Opex
5G Cell STATION
requirements, design integrated O&M
MANAGEMENT Cab And Street
Video approaches (single/vendor multi
CITY OWNED, SECURE DATA
PROCESSING AND
Surveillance vendor), understand operating costs
MANAGEMENT SYSTEM
(who pays for damages caused in the
Waste
Management system, who pays for user charges
[electricity Sub-metering, bandwidth])

16
We prioritize use cases using criteria relevant to the context of your city...

Prioritization Criteria Illustrative

2.6
High Command and Control
EASE OF Technical Smart Traffic Management Smart Parking
2.5 (City Operations)
DEPLOYMENT simplicity Road Safety
Smart Poles
1 2.4 Smart Water Management Smart Bins
Degree of
2.3
control
2.2

Degree of Impact
Smart City Services(App) Smart Tourism App
2.1
Quality of Life
Use Cases

2.0
Public Transportation App
Efficiency 1.9
improvement 1.8

1.7 Emergency Notification System

DEGREE Economic
2 OF IMPACT development 1.6

Linkage to 1.5
overall
1.4
strategy
Replicability Low
1.3
to other KSA 1.2
Cities Low Ease of Deployment High

It is important to develop prioritization criteria that can identify quick wins and long term initiatives
Source: PwC analysis 17
Our integrated team brings global acumen, local knowledge, multidisciplinary skills and
capabilities needed to assist you with the Smart City journey

Rajat Chowdhary Kaveh Vessali

Hazem Galal
Lead Partner, Lead Partner, Digital
Engagement Partner
Infrastructure Strategy Strategy

As PwC’s Cities and Local Government Network Global Leader, 13 + years of experience in managing complex consulting and Kaveh leads Digital Transformation, Data & Analytics, and Smart
Hazem has expertise in strategy formulation and implementation implementation projects. Has experience of performing data City initiatives for public and private sector clients in the Middle
for cities and local government entities. He is a member of the analysis, business process re-engineering, bid process East and has served as Senior Advisor to multiple local and
WEF’s Global Future Council on Cities and Urbanization and was management, extensive international experience across UAE, national governments on these initiatives, most notably overseeing
the project adviser for the WEF’s research and published many Kuwait, Belgium, Kenya, etc. Has led large projects in diverse the launch and implementation of the Smart Dubai, Dubai Data,
materials. Working with WEF, he is currently leading an initiative to domains and specializes in projects involving formulation of ICT and Dubai Pulse initiatives, and most recently helping launch the
assess impact on the deployment of 5G on cities and was also the strategies, project management, security & surveillance, etc. Abu Dhabi Data Management Program and implementing the Abu
co-chair for the working group on city connectivity, as part of the Dhabi Open Data Platform. Kaveh was a contributor to ISO’s
ITU and UNESE’s initiative Smart Sustainable Cities ‘Smart City Maturity Framework’ (ISO 37106) within the work of
TC/268, ISO’s Committee on “Smart and Sustainable Cities and
Communities.

Danny Karam Biju Kadapurath

Shean Malik
Relationship Partner, Project Director,
Director, Digital
Subject Matter Expert - Infrastructure Strategy
Strategy Team Leader
Digital Transformation Team Leader

Danny Karam is the Relationship Partner and an expert in Digital Biju’s leads the Smart Cities consulting and his experience spans Shean has been working in the design industry for over 10 years.
Transformation, Smart Cities with 20 years expertise in devising 20+ years of progressive experience in technology enabled He has been living in the MENA region since 2014, focusing on the
technology and digital solutions-based strategies across numerous transformation across Government, Public and Commercial Government, Real Estate and Aviation sectors. He has focused on
sectors. Focus on smart cities, national ICT strategy, customer sectors globally delivering over 35 Smart Infrastructure and Smart delivering customer experience engagements by helping
experience, data analytics, large scale transformation projects, Cities projects. His experience spans projects at national, regional organizations understand their people and customer better, and
cybersecurity, organizational setup and technology strategy and local levels and has advised heads of states, bureaucrats, city mapping future experiences.
administrators and executives. He is a preferred speaker and Building upon this, he has supported clients in building their
author on Smart Cities and was awarded top global impactful internal design capabilities by defining operating models and
smart cities leader. creating toolkits and methods.
SMEs support the team by bringing specific expertise demanded by this project to ensure
all aspects of the Smart City journey are covered (1/2)

Jan Gloncak Nicolas Mayer Christoph Rathenow

Subject Matter Expert - Subject Matter Expert – Subject Matter Expert –
Digital Services Tourism & Hospitality Digital Infrastructure

Jan is a Data & Analytics Partner at PwC Middle East. He spent Nicolas is PwC’s global industry leader for the tourism industry and Christopher Rathenow is a Partner in PwC’s Digital Infrastructure
over 19 years in the field of analytics and data science. Jan’s the Managing Partner of PwC’s Global Center of Tourism Advisory practice. He has 20+ years of experience in the
passion is to simplify access to insights and help business to make Excellence, which has recently moved from Switzerland to the telecommunications market, in particular controlling and regulatory
decisions based on facts rather than intuition. He is also Middle East. Nic has advised numerous national, regional and management for private network operators. Extensive experience
responsible for creating go-to-market strategy, business municipal government entities entrusted with enabling tourism in in consulting on state-aid broadband deployment projects and
development, establishing strategic alliances and long-term their jurisdictions in areas of strategy, destination planning, visitor broadband public funding.
relationship through uncompromising quality of services and experience and tourism education. Additionally, he has advised
consistent delivery of business value. many of the world’s leading hotel operators on matters of
operational effectiveness, operationalisation of brand delivery and
digital transformation.

Caspar von Preysing Phil Mennie Assaad Khater

Subject Matter Expert – Subject Matter Expert - Subject Matter Expert –
Digital Infrastructure Data Assurance Digital Services

Caspar is a Director in PwC’s Digital Infrastructure Advisory Phil Mennie leads PwC’s data assurance capabilities across the Assaad Khater is a Partner in PwC’s Digital Services team. Assaad
Practice. He has 20+ years of international experience in Middle East region. He has 14 years experience helping his clients has 14 years of work experience in Digital Transformation and has
managing complex projects for public and private sector manage technology and digital risk and drive value through led several digital and business transformation projects across
customers. Focus on tech & telco (broadband). insights into their data. multiple industries including Financial Services, Technology,
His expertise stems from experience using web technology to Automotive and Retail Areas of experience include Customer
better manage financial and operational data. He has led Relationship Management, Digital Operations, Customer
engagements across a broad range of industries, including Experience and Customer Journey, Policies and Procedures,
banking and finance, where he led the development of a secure Operating Models, Program Management and technology
web-based payment system and a large scale customer-facing implementation.
web application to capture trade data.
SMEs support the team by bringing specific expertise demanded by this project to ensure
all aspects of the Smart City journey are covered (2/2)

Amit V Singh
Subject Matter Expert – Smart
Cities

13+ years of experience of managing complex projects in multiple

domains. Amit has a multi-domain experience working with ICT, Smart
City, Sports Advisory, City Surveillance, Homeland Security, Application of
IoT and Citizen Engagement. Amit also engages with eco-system partners
such as leading OEM’s and system integrators for identification of suitable
implementation partner

Junichi Sugihara
Subject Matter Expert -
Japanese Smart Cities

Junichi has been involved in export of products and services developed by

private companies, and policy formulation in fields such as smart city,
aviation, agricultural products, and ICT. He runs domestic and overseas
trend research project in the field of smart city for Ministry of Internal
Affairs and Communications. He has been involved in advocacy activities
to the government for the revision of the law of private jets, and
dissemination and enlightenment activities by the Ministry of Agriculture,
Forestry and Fisheries aiming to promote the consumption of domestic
agricultural products.
PwC is well positioned to provide the comprehensive range of solutions in the cities and local
government sector…

Deep knowledge in We’ve delivered successful outcomes working with several smart cities projects through
smart cities with multidisciplinary engagements . We have an unprecedented track record in supporting smart cities

1 local, regional and

global references
globally in their strategic and operational initiatives. We have a deep understanding of the landscape,
knowledge of leading ecosystems, required stakeholders and challenges built on our regional and
global experience

Unsurpassed We’ve spearheaded smart city transformations with unprecedented know-how in advancing
experience in smart cities and urban services. We have a solid understanding of all relevant aspects of smart

2 enhancing smart cities

and urban services
cities and urban services, including e-government, digitization, eMobility, renewable energy, urban
infrastructure, urban security and financing. We have led multiple international and regional smart
government programs and thought-leadership endeavours.

We’ve delivered unparalleled value to our clients around the globe with key measures and
Practical knowledge, recommendations for smart cities. Our deep knowledge of the key success factors help cities

3 tailored expertise and

functional solutions
smooth out on their transformation journey. These engagements have allowed us to develop a strong
expertise and build a very successful track record in both smart city and digital initiatives. We will use
the tools and methodologies at our disposal to best serve our clients and its stakeholders

A team of Experts, We are bringing a highly effective PwC team with a substantial local presence and expertise.
Senior involvement

4
We have selected an experienced PwC team who have done similar projects before bolstered by a
and global coverage global panel of experts from our most respected global network.
from our network

21
Our presence in cities related engagements extends to 30+ territories globally

Amsterdam Germany Kazakhstan Russia

Economic Board One Stop City Astana Smart City Skolkovo Transport
Conducted a comparative Supported location policy Developed a strategic Analyzed & developed city management topics,
assessment of the city against for investors and foreign roadmap for “Smart including development of Skolkovo’s transportation
the 30 cities from our global companies by connecting all Astana” strategy
Cities of Opportunity report parties and building a
Examples
platform
France
m20city China
Government of the Hong Kong Special
Smart metering project to monitor water Skolkovo Administrative Region
consumption and help cities achieve Future city of London Formulated a blueprint for developing Hong
water sustainability goals Exploring trends and Oslo Smart Dubai Smart City private sector Kong into a smarter city
disruptions UK data strategy, policies & use cases +
Blockchain policy
London Amsterdam Germany
Hungary
Chicago Belgium Abu Dhabi DMT
City of New York Paris Nice Kazakhstan Strategic Plan + UN
Economic Development
Portugal Cantabria İstanbul World Urban Forum Beijing
Los Angeles New Developing the Kuwait strategy & mgmt Hong Kong Leading GCC University
Plan Barcelona
York National Smart Smart Campus ICT Infrastructure initiative
& Broadband adoption plan Cities Strategy Entire smart campus ICT roadmap and
Geneva Bahrain Dubai
procurement documents
Vision 2050, a KSA Cities Abu Guam
Chicago India
Turkey pathway to a Dhabi India
Smart Payments +30 Smart Cities
Maturity Assessment sustainable world,
Launched a new smart card Provided ICT advisory services for 20
Evaluated the maturity WBCSD
City of Los Angeles system linked to bank Malaysia cities to support tender process and
of İstanbul municipality’s
Sustainable City accounts to board public project implementation
capabilities in delivering Singapore
Plan transit
smart city services
Singapore
Prime Minister’s office
City of Johannesburg Malaysia Conducted a benchmark study comparing
Makkah and Jeddah 4th industrial revolution Smart the city against other comparator cities and
City Operations and Public Security strategy Communities projecting its relative 2030 world city status
PwC worked with the Makkah province to enhance city Johannesburg Facilitated the
operations and public security through building the contributions of
capacity of the Makkah Area Crisis and Disaster major municipal
Management Center Riyadh Bahrain solution providers
Hosting the Urban 20 under e-Government Project in providing best
Makkah the G20 and external Designed the strategy of
City Strategic Plan practices
governance and implemented the e-
and Operational Government initiative for
Support Madinah the Kingdom of Bahrain
Al ULA External and internal
Socio-economic governance, strategy,
development support processes and
organisation structure
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We have an extensive track record of successfully delivering similar engagements in KSA

Operating
Model, Org.
Strategy Current State Program Smart City Processes Digital Implementatio Technology Vendor Structure &
Clients Formulation Assessment Management proposition , Policies Strategy n Support & Architecture Selection Governance
Royal Commission for Riyadh City ✓ ✓ ✓ ✓ ✓
Royal Commission for Makkah City and
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Holy Sites

Ministry of Hajj Project Management Office ✓ ✓ ✓ ✓ ✓ ✓

VRO: Quality of Life Program ✓ ✓ ✓ ✓ ✓

VRO: National Character Enrichment
✓ ✓ ✓ ✓ ✓ ✓
Program
VRO: National Companies Promotion
✓ ✓ ✓ ✓ ✓
Program
VRO: Housing Program ✓ ✓ ✓ ✓
Strategic Management Office ✓ ✓ ✓ ✓ ✓ ✓ ✓
Jeddah Municipality ✓ ✓ ✓ ✓ ✓ ✓ ✓
Royal Commission for Al-Ula ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Royal Commission for Jubail & Yanbu ✓ ✓ ✓ ✓ ✓ ✓ ✓
Al Madinah Region Development Authority ✓ ✓ ✓ ✓ ✓ ✓
Diriyah Development Authority ✓ ✓ ✓ ✓ ✓ ✓
General Sports Authority ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
General Entertainment Authority ✓ ✓ ✓ ✓ ✓

King Fahad Causeway Authority ✓ ✓ ✓ ✓ ✓ ✓ ✓

General Authority for Zakat and Tax ✓ ✓ ✓ ✓ ✓ ✓

The Red Sea Development Company ✓ ✓ ✓ ✓

Public Pension Agency ✓ ✓ ✓ ✓ ✓ ✓

Ministry of Municipal and Rural Affairs ✓ ✓ ✓ ✓ ✓

Leading GCC University ✓ ✓ ✓ ✓ ✓ ✓ ✓

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We have been involved in shaping the Saudi national digitization strategy

Flagship KSA ICT Experience

NTP 2.0 Technology Industry Initiative National Digital Transformation Strategy MCIT VRO

Deep Dive follows Deep Dive follows Deep Dive follows

Sectoral Digital
Blueprints

24
 PwC has been working with leading global city and urbanization think tanks, standards setters
and conferences
(non-exhaustive)

We collaborate with leading global partners on advancing the

• We use a holistic and comprehensive city thinking around Smart Cities
management approach
• We help cities to manage the design and
implementation of complex smart city
programmes that involve multiple solution
providers
• We offer a team with varying skill sets and
capabilities
• We leverage our local and international
presence
• We have access to a strong network of trusted
partners
• We are actively involved in setting global
standards for smart cities

25
Cities are at the top of our agenda; we have been at the forefront of smart cities knowledge
contributions across various reports for the past decade (1/2)

The Foundation for Smart City Success Data-driven Cities

Identifies seven layers of data governance and management that Studies global practices in urban data-based management and
enable cities and businesses to turn data into benefits while ensuring determines the direction of development of the data-driven cities
public buy-in; this requires setting a smart strategy at the start (DDC) concept

iUrban - Leadership Investor Ready Cities

Identifies the type of leadership required boost a city’s capabilities and Examines ways in which cities can create and deliver sustainable
organizing capacities to design and execute innovative strategies for infrastructure solutions in order to provide the city backbone
sustainable competitiveness

Cities of Opportunity United for Smart Sustainable Cities

Analyzes and ranks trajectories of 30 cities, and through their current Aims to provide a set of credible, relevant, objective and comparable
performance seeks to open a window on what makes cities function indices to measure the progress achieved in transitioning to a smart
best city

Smart Specializations - Blueprint for cities and regions as launch The Rise Initiative – Enhancing City Resilience
pads for digital transformation
Aims to transform the way disaster risks are managed by incorporating
Serves as a catalyst to leverage all current initiatives on smart and risk into investment decisions
sustainable cities and sets out the incentives and the benefits for local
stakeholders to act as digital launch pads

26
Cities are at the top of our agenda; we have been at the forefront of smart cities knowledge
contributions across various reports for the past decade (2/2)

Rethinking Smart Futures Connected and Autonomous Vehicles

As the influence of digital technologies on our lives continues to grow, our cities More than 100 years ago the first cars transformed how people travelled. They
are at a crossroads. Rapid advances in technology are coinciding with sweeping enhanced our lives, enabling us to go further, faster and in more comfort. This
changes in working patterns, social attitudes and therefore transport usage. And increased mobility has improved the lives of millions of people across the world,
these trends are playing out amid growing concerns over privacy and security in a with many more aspiring to that mobility as incomes rise.
world where data is ever more abundant. Against this background, our cities and
local communities must work out how to harness the power of technology for the
good of all.

Blueprint of a city fund to boost urban development in your city Creating the smart cities of the future
Every day, cities around the world are setting the direction of their urban A three-tier development model for digital transformation of citizen services
development to overcome the most challenging obstacles, such as a growing
population, climate change and digital transformation..

Public Sector Readiness in the Age of Disruption Building the Data Economies of the Future
This study highlights the seven key imperatives to achieve public sector readiness Young people should be playing an important part in building our increasingly data-
in this age of disruption, and can be used as a ‘playbook ’for leaders to successfully driven economies, where the benefits brought by advancements such as AI are
navigate through these challenging waters. How ready is your organization to inclusive and shared openly with everyone, not just a select group of countries or
adapt? individuals. For this we truly need to democratise artificial intelligence and make
Use our Public Sector Readiness Index located at the back of the paper to it equally accessible around the world. Only this way can we ensure our future
understand where you are in this journey. generations are empowered to reap its full benefits, and remain protected from its
potential hazards.

Creating cyber secure smart cities

We have prescribed action items to assist different smart city stakeholders and
create a strategy for cyber security implementation and oversight. A well-
coordinated and direct approach is recommended, must be adopted and worked
upon. The action items are a result of a careful, exhaustive evaluation of the global
best practices for the protection of smart cities and the guidelines of the Indian
government. The paper will assist organisations, agencies and governments in India
engaged in building strong defences against cyber threats. Robust cyber security
measures will help citizens repose trust in smart cities.

27
PwC has also been working with the WEF as a knowledge partner to shape the global thinking
in cities and urbanization
The Impact of 5G:Creating New Value across Industries and Reforms to Accelerate the Development of India’s Smart Cities
Society’
Provides a national framework to address the challenges through
Socio economic impacts and use cases of 5G reforms and proposes a general framework for public-private
collaboration elaborating on funding mechanisms

Harnessing Public-Private Cooperation to Deliver the New Urban Migration and its Impact on Cities
Agenda
Elaborates on a governance framework recognizing roles of the public Showcases perspectives from cities around the World, supported by
sector, private sector and areas where integration is required. good practices, solutions and measures and a preparedness
framework guiding cities towards managing migration while assisting
with the long-term integration of migrants

Making Affordable Housing a Reality in Cities Circular Economy in Cities: Evolving the model of a sustainable
Provide a comprehensive view of affordable housing challenges urban future
across the housing value chain taking a broader outlook at factors that Traces the conceptual underpinnings of the circular economy, and
affect housing affordability explains why cities are key to accelerating the transition away from the
traditional ‘take-make-dispose’ model

Collaboration in Cities: From Sharing to ‘Sharing Economy’ Inspiring Future Cities & Urban Services
Looks at the key drivers for sharing, and the opportunities for cities to Proposes vision for transformation of smart cities, describes innovative
engage and drive sharing practices. It also explores how cities can business models and their implementation and discusses different
leverage the potential of the sharing economy financing mechanisms for the private sector

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PwC’s is rated as a leader by Gartner, IDC for our Digital Consulting capabilities, and
by Forrester for our specific AI Consulting Capabilities
Our Digital Capability rankings by leading analysts PwC
Gartner 2020 Magic Quadrant Leader IDC MarketScape Worldwide Digital Strategy Consulting Services 2019
PwC
Leader in Data & Analytics
Leader
Service Providers, Worldwide
According to the report:
According to the report:
PwC’s Business, eXperience,
“PwC differentiates by embedding
Technology (BXT) philosophy, the
D&A and AI across its organization
report states that: BXT aims to drive
and uses the business, experience
business transformation by bringing
and technology (BXT) approach,
the Business, eXperience, and
integrated solutions and assets to
Technology perspectives together
help clients operationalize their
concurrently to help build enterprise
D&A and AI investments. It also
agility, drive better business
combines competencies, IP and
outcomes, and reduce risk of failure
technologies across business
from sequential hand-offs.
domains, industries and ecosystem
to drive innovation and scalable Source: Worldwide Digital Strategy
client value proposition.” Consulting Services 2019 Vendor
Assessment (Doc #US43700818, June
Source: Gartner (February 2020) 2019)

2021 Forrester Wave Leader - Leader in AI Consultancies

According to the report:
“The PwC backstory has two facets — client transformations and its own. PwC helps transform client businesses, but its own transformation is part of its story. PwC
doubled down on its own upskilling and IP-building platform and then launched this for clients. One-off simulation projects are now scaled offerings for strategic planning,
operations, and continuous scaling of business models. Even strategic innovation partnerships are points of excellence; one client specifically selected PwC because of
the consultancy’s relationship with Carnegie Mellon”
Source: Forrester Wave™: AI Consultancies, Q1 2021

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We will deliver the engagement by following our proven proprietary project management
methodology which is based upon our 12 Pillars of Project Excellence

Governance-enabling decision making Focused benefits management

Enabling leaders to govern with confidence, making timely decisions Developing a realistic DR and DC migration plan with benefits clearly
using high quality management information. defined, owned and tracked.

Engaged stakeholders Managed risks and opportunities

Identifying and managing stakeholders so that they are Making certain that there are effective risk identification
committed, appropriately informed and contribute to the processes in place and that the key risks are mitigated
success of the programme. and opportunities taken.

Clear scope Smart Reporting

The scope of the programme is defined, complete, Establishing the project status update reporting and
communicated and agreed and it supports the dashboard standard alongside raising risks and
objectives of the business strategy. issues at early stages to avoid reactive mode

Embedded lifecycle assurance and learning Delivery enabling plans

A clear assurance plan has been defined which The plans in place must be realistic, achievable,
outlines the nature, timing and extent of planned understood and bought into by key stakeholders and
assurance, quality reviews and embeds learning. suppliers.

High performing teams Active quality management

The programme team is highly motivated, has the right An agreed quality plan has been developed based on
blend of skills and personalities and the organization appropriate standards, it is communicated and the right
supports the team to deliver. behaviors are in place.

Agile change control

Integrated suppliers
A formal process is in place for controlling changes to programme scope
An effective approach has been taken to engage with suppliers,
according to the programme’s principles and this has been
including adequate governance of their activities.
communicated to the programme stakeholders.

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...with a strong foothold in the region and in particular in The Kingdom

Our presence in Saudi Arabia has been strong for 40 years

PwC is strongly committed to the Kingdom of Saudi Arabia where we’ve had a presence since 1979. Today
we have 1,500+ people, including 56 Saudi Licenced partners and 91 directors, serving clients from offices in
four main locations: Riyadh, Jeddah, Al Khobar, and Dhahran.n.
Through our Assurance, Advisory, and Tax practices based here in the Kingdom, we advise a wide range of
clients including family-owned companies, high-profile local businesses, industrial and service companies,
and global organisations. We are also lead advisors to the Government and some of the Kingdom’s largest
public sector entities.
Due to our long history of delivering services from this region, we have extensive experience of working with
clients in most industries

Presence in the Kingdom 74% are Arabic speakers

of Saudi Arabia since 1979

4 Offices (Riyadh, Al Over 1,000 people

Khobar, Dhahran and out of which 41% are
Jeddah) Saudis

PwC is an advisor to the

companies in the 100 Saudi Fast
Growth awards organized by
SAGIA
PwC is one of the few consulting firms that is able to provide services “from strategy to
implementation”
Strategy Consulting Sector Consulting Deals Legal Tax People & Change
Teams

• Policy Reform • Market Analysis • Business recovery services • Mergers & acquisitions • Global compliance services • HR Functional
• Business and organizational • Feasibility Analysis • Corporate finance • IPOs and Joint Ventures • Indirect taxes Transformation
strategy • Program Management • Delivering deal value • Due diligence • International tax services • Formulation of HR Strategy
• Customer growth strategy • Organizational transformation • Financial due diligence • Structuring • Mergers and acquisitions • Organizational Restructuring
• Market entry strategy • Operating Models • Valuations and economics • Contracts & negotiation • Sustainability and climate • Change Management &
• Portfolio strategy • Organization Design • Valuation consulting • Regulatory documentation change tax Communication
• • • • • •
Services

Pricing and profitability Finance Effectiveness Tax valuations Incorporation of Tax accounting services Job Descriptions
• Capabilities-driven strategy • Technology • Economics new companies • Tax function effectiveness • Manpower Planning &
& growth • Governance, risk and • Independent expert opinions • Ongoing compliance with • Transfer pricing Productivity Analysis
• Fit for Growth compliance • Accounting valuations local legislation • Payroll bureau • Employee Assessment
• Product & Service Innovation • Operations • Modeling and • Streamline governance and & Transition
• Enterprise-wide operational • HR Advisory business planning compliance risks • HR Processes, Policies
excellence • Change Management • Post deal services • Optimal employment and Procedures
• Digital operations • Shared services and • Structuring services structure • Compensation &
outsourcing • International employment law Benefits Structure
• Immigration • Organizational Delegation of
Authority Matrix.
Sectors

Legal Services Asset & wealth Automotive Banking and Tele-communications Energy, utilities Media Engineering and Financial Capital projects Insurance Technology Sovereign
management capital markets & resources construction services and infrastructure investment
funds

Real Estate Education Islamic Finance Government & Consumer Forest, paper and Healthcare Aerospace and Transportation Industrial Pharmaceuticals Hospitality Private equity
Public services markets packaging defence and logistics manufacturing and life sciences and leisure

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Thank you
pwc.com

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,258 people who are committed to delivering quality in
assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

Established in the Middle East for 40 years, PwC has 22 offices across 12 countries in the region with around 6,390 people. (www.pwc.com/me).

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

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