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Enterprenureship Development

This document outlines a semester 3 core course on entrepreneurship development that is part of an MBA program. The 60-hour course is worth 4 credits and aims to help students identify entrepreneurial opportunities and analyze various aspects of entrepreneurship. The course outcomes include understanding entrepreneurship concepts and an entrepreneur's functions, developing entrepreneurial competencies and identifying startup opportunities, and formulating strategies related to finance, production, marketing, and human resources for an enterprise. The course is divided into 5 units covering topics such as the evolution and role of entrepreneurship, entrepreneur motivation and competencies, financial and production planning, marketing management, and the scope of entrepreneurship in various sectors. Assessment tasks include class participation, presentations, tests, and case study

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47 views2 pages

Enterprenureship Development

This document outlines a semester 3 core course on entrepreneurship development that is part of an MBA program. The 60-hour course is worth 4 credits and aims to help students identify entrepreneurial opportunities and analyze various aspects of entrepreneurship. The course outcomes include understanding entrepreneurship concepts and an entrepreneur's functions, developing entrepreneurial competencies and identifying startup opportunities, and formulating strategies related to finance, production, marketing, and human resources for an enterprise. The course is divided into 5 units covering topics such as the evolution and role of entrepreneurship, entrepreneur motivation and competencies, financial and production planning, marketing management, and the scope of entrepreneurship in various sectors. Assessment tasks include class participation, presentations, tests, and case study

Uploaded by

Gãurãv Sãndhãl
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Master of Business Administration

MBA Semester III


Core Course

302: Entrepreneurship Development


Marks: 100 Duration: 60 Hrs.

CREDITS: 4

Objective:The objective of the course is to identify the opportunity and analyze different
aspects of Entrepreneurship.

Course Outcomes:After the Successful completion of the course, student will be able to:
CO1: Understand the concept of entrepreneurship and the functions of an entrepreneur

CO2: Develop entrepreneurial competencies and identify the opportunity for start-up

CO3: Carry out financial planning and production planning related to product design, quality
and inventory control

CO4: Formulate marketing strategies and Human resource strategies for the enterprise.

CO5: Analyze the scope of entrepreneurship in various sectors

UNIT Content Hours


I Introduction: 11
Evolution of concept of Entrepreneur, Functions of Entrepreneur, Characteristics of
Successful Entrepreneurs, Types of Entrepreneurs, Concept of Entrepreneurship,
Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic
Development
II Entrepreneurial Motivation, Competencies and Start-Up: 11
Meaning, factors and theories of Entrepreneurial Motivation, Entrepreneurial
Motivational Behaviour, Major Entrepreneurial Competencies, Developing
Entrepreneurial Competencies, Opportunity Identification and Selection, Meaning
and Formulation of Business Plan, Concept and Methods of Project Appraisal
III Financial Planning:Need for financial planning, Sources of Finance for enterprise, 11
Venture Capital, Forms of Business OwnershipProduction Management: Plant
Location and Layout, Product design, Inventory Management, Quality Control,
Total Quality Management
IV Marketing Management: Functions of Marketing, Market segmentation and 11
marketing mix, Competitive analysis of the market, Competitive advantage,
Human Resource Management: Manpower planning, Recruitment, selection,
training and compensation of employees, Regulatory Laws
V Scope of Entrepreneurship: 11
Women Entrepreneurship, Rural Entrepreneurship Tourism Entrepreneurship,
Social Entrepreneurship, Agri-preneurship, Family Business
Small group learning exercise involving discussion, role-play, presentations by 05
students
TOTAL 60 s
Readings:

1. DeyChanchal and BiswasDebasish (2021). Entrepreneurship Development in India.


Routledge Publications.
2. Loss Monica &Bascunam L. (2015). Entrepreneurship Development. Global
Academic Publishers.
3. Carayannis Elias G., Samara Elpida T., &BakourosYannis L. (2014). Innovation and
Entrepreneurship: Theory, Policy and Practice. Springer publications.
4. Ramachandran K (2008). Entrepreneurship Development. Tata McGraw Hill
Publications.
5. Khanka S.S. (2007). Entrepreneurial Development,S. ChandPublications.

Pedagogy:
 ICT enabled Classroom teaching
 Case study
 Practical / live assignment
 Interactive classroom discussions
 Flipped classroom

Teaching Plan:

At the beginning of each semester faculty teaching the course will provide (i)
Teaching Plan, (ii) updated reading list, and (iii) the list of case studies for uploading
on Department website.

Unit Course Learning Outcomes Teaching and Assessment Tasks


No. Learning Activity

I Ability to understand the concept Lecture/Video/ Case/ Class participation,


ofentrepreneurship and the Presentation/Role Presentation, Viva/ test,
functions of an entrepreneur Play Analysis of Case Study
II Ability to develop entrepreneurial Lecture/Video/ Case/ Class participation,
competencies and identify the Presentation/Role Presentation, Viva/ test,
opportunity for start-up Play Analysis of Case Study
III Ability to carry out financial Lecture/Video/ Case/ Class participation,
planning and production planning Presentation/Role Presentation, Viva/ test,
related to product design, quality Play Analysis of Case Study
and inventory control
IV Ability to formulate marketing Lecture/Video/ Case/ Class participation,
strategies and Human resource Presentation/Role Presentation, Viva/ test,
strategies for the enterprise Play Analysis of Case Study
V Ability to analyze the scope of Lecture/Video/ Case/ Class participation,
entrepreneurship in various Presentation/Role Presentation, Viva/ test,
sectors Play Analysis of Case Study

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