Aesthetics and Taster2
Aesthetics and Taster2
1
Aesthetics and Taste
Author Vikas Andani Date 16.04.2020 1
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste
Chapter Contents
1.Basic overview.
2.Elements and Principles of design.
3.Human scale and proportions.
4.Basics of planning.
5.Major styles in interior design.
6.Principles of lighting
7.Moodboards and compositions.
2e
Teacher Vikas Andani Date 16.04.2020 2
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 1 Basic Overview.
BASIC OVERVIEW
• Interior design is a multi-faceted profession in which creative and technical solutions are applied
within a structure to achieve a built interior environment. These solutions are functional, enhance
the quality of life and culture of the occupants, and are aesthetically attractive. Designs are created
in response to and coordinated with the building shell, and acknowledge the physical location and
social context of the project. Designs must adhere to code and regulatory requirements, and
encourage the principles of environmental sustainability. The interior design process follows a
systematic and coordinated methodology, including research, analysis and integration of knowledge
into the creative process, whereby the needs and resources of the client are satisfied to produce an
interior space that fulfills the project goals
• Formulation of preliminary space plans and two- and three-dimensional design concept studies and
sketches that integrate the client’s program needs and are based on knowledge of the principles of
interior design and theories of human behavior.
• Confirmation that preliminary space plans and design concepts are safe, functional, aesthetically
appropriate, and meet all public health, safety and welfare requirements, including code, accessibility,
environmental, and sustainability guidelines.
• Selection of colors, materials and finishes to appropriately convey the design concept, and to meet
socio-psychological, functional, maintenance, life-cycle performance, environmental, and safety
requirements.
• Selection and specification of furniture, fixtures, equipment and millwork, including layout drawings
and detailed product description; and provision of contract documentation to facilitate pricing,
procurement and installation of furniture.
• Coordination and collaboration with other allied design professionals who may be retained to provide
consulting services, including but not limited to architects; structural, mechanical and electrical
engineers, and various specialty consultants.
• Observation and reporting on the implementation of projects while in progress and upon completion,
as a representative of and on behalf of the client; and conducting post-occupancy evaluation reports
VARIOUS STAGES OF A
PROJECT
• You’re probably wondering what makes good design and how you can create visual materials
that stand out. While no one can answer this question in just one paragraph, you should know
that there are a few elements and principles of design that can make your work much more
manageable.
• The elements of design are the parts that define the visual, the tools and components that a
person uses to create a composition. In other words, they represent the base of graphic design.
• The principles of design, on the other hand, are all about how a person uses the elements to
create a visual and convey a message.
• These elements and principles of design represent a set of guidelines that have the purpose of
helping you create aesthetically pleasing visuals.
• The most significant difference between elements and principles is that the latter can be
labeled as rules, while elements are the components that are going to help you follow those
rules for the best design outcome.
ELEMENTS OF DESIGN:
1.POINT
• A point is the smallest and most basic element of
design and it can be used alone or as a unit in a group
(forming a line or a shape). It has position, but no
extension, it is a single mark in a space with a precise
and limited location and it provides a powerful
relation between positive and negative space.
2.LINE
• If we place many points one next to the other we
obtain a line, which can have length and direction, but
no depth. Lines, besides to be used to create a shape,
can be used to create perspective and dominant
directional lines (which create a sense of continuance
in a composition). Also, they can be grouped to create
a sense of value, density or texture. Author Vikas Andani Date 16.04.2020 8
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 2 Elements & Priniciples of design.
3.SHAPE
• Shape is an element defined by its perimeter, a closed
contour. It is the area that is contained within implied
line and it has have two dimensions: height and width.
A shape can be geometric (triangle, square, circle,
etc.), realistic (animal, human, etc.) or abstract (icons,
stylizations, etc.).
4.FORM
• The Form is derived from the combination of point,
line and shape. A form describe volume, the 3D aspect
of an object that take up space and it can be viewed
from any angle (a cube, a sphere, etc.), it has width,
height and depth.
5.COLOR
• The color is the response of the eye to differing wavelengths of radiation within the visible
spectrum. Colors are used to generate emotions, define hierarchy, create interest, etc. There
are many different kinds of color systems and theories but we will focus on the 3 properties:
Hue, Value and Saturation.
• Hue: is the color name.
• Value: it refers to the lightness or darkness, to how close to black or white the Hue is.
• Saturation: It refers to the intensity of a hue, the less gray a color has in it, the more Chroma it
has.
6.TEXTURE
• Texture is the surface quality (simulated and/or actual)
that can be seen and felt, can be rough or smooth, soft
or hard, etc. It exists as a surface we can feel, but also
as a surface we can see and imagine the sensation we
might have if we touch it, is both a tactile and a visual
phenomenon.
7.SPACE
• Is the area between and around objects (negative
space) but it also refers to variations in the perspective
and proportions of objects, lines or shapes and it is
used for the comparative relation between different
objects or areas. The real space is three dimensional,
but in Design when we create the feeling of depth we
call it space.
Author Vikas Andani Date 16.04.2020 11
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 2 Elements & Priniciples of design.
PRINCIPLES OF DESIGN:
• The principles of design combine the elements to create a composition, they are the guidelines
used to arrange the elements. Each principle is a concept used to organize or arrange the
structural elements of a design and it applies to each element of a composition and to the
composition as a whole. Again, without turning to a specific discipline, we can say that the basic
Design Principles are composed by:
1.BALANCE
• Balance is the concept of visual equilibrium of similar,
opposing, or contrasting elements that together create
a unified whole. It refers to the appropriate
arrangement of the objects in a design to create the
impression of equality in weight or importance. It
comes in 2 forms: Symmetrical (when the weight of a
composition is evenly distributed around a central
vertical or horizontal axis) and Asymmetrical (when
the weight of a composition is not evenly distributed
around a central axis). Author Vikas Andani Date 16.04.2020 12
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 2 Elements & Priniciples of design.
2.EMPHASIS
• It marks the location in a composition which most
strongly draw the viewer attention, it is also referred
as the focal point. It is the most important area or
object when compared to the other objects or areas in
a composition.
3.MOVEMENT
• Is the visual flow through the composition, where
(depending on the elements placement) the designer
can direct the viewer´s eye over the surface of the
design. The movement can be directed along edges,
shapes, lines, color, etc and the purpose of movement
is to create unity with eye travel. By arranging the
composition elements in a certain way, a designer can
control and force the movement of the viewer's eyes in
and around the composition.
Author Vikas Andani Date 16.04.2020 13
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 2 Elements & Priniciples of design.
4.PATTERN
• An object or symbol that repeats in the design is a
pattern. It can be a pattern with a precise and regular
repetition or an alternate pattern, which uses more
than a single object or form of repetition. We can say
that is simply keeping your design in a certain format.
5.REPETITION
• Repetition creates unity and consistency in the
composition; it is the reuse of the same, similar or
different objects throughout the design. The repetition
can be irregular, regular, uneven or even and can be in
the form of Radiation (where the repeated elements
spread out from a central point) or Gradation (where
the repeated elements become smaller or larger).
6.PROPORTION
• Proportion is the comparative relationship in between two
or more elements in a composition with respect to size,
color, quantity, degree, etc, or between a whole object and
one of its parts. The purpose of the proportion principle is
to create a sense that has order between the elements
used and to have a visual construction; and it can occur in
two ways: Harmonious (when the elements are in
proportion) or Unbalanced (when the disproportion is
forced).
7.RHYTHM
• Rhythm is the alternation or repetition of elements with
defined intervals between them, it creates a sense of
movement and it is used to establish a pattern and/or a
texture. There can be 3 different types of rhythm: Regular, 0
Flowing or Progressive. The Regular rhythm occurs when
the intervals between elements are similar, the Flowing
rhythm gives a sense of movement while the Progressive
rhythm shows a sequence of forms through a progression
of steps. Author Vikas Andani Date 16.04.2020 15
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 2 Elements & Priniciples of design.
8.VARIETY
• Variety is the principle that refers to the combination of
elements in an intricate and complex relationship using
different values, lines, textures, shapes, hues, etc. It is
complementary to unity and often needed to create visual
interest or to call the attention to a specific area in the
composition.
9.UNITY
• Unity it is used to describe the relationship between the
individual elements and the whole of a composition
(which creates a sense of completeness, that all of the
parts belong together).Three of the most well-known
concepts of this theory are the Closure (is the idea that the
brain tends to fill in missing information when it perceives
an object is missing some of its pieces), Continuance (is 0
the idea that once you begin looking in one direction, you
will continue to do so until something more significant
catches your attention) and Similarity, Proximity and
Alignment (is the idea that elements of similar size, shape
and color tend to be grouped together by the brain).
Author Vikas Andani Date 16.04.2020 16
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 2 Elements & Priniciples of design.
EXAMPLES
• In the following quick examples, you may notice how the Elements and Principles of Design are
combined. The following examples do not pretend to be a complex explanation of the multiple
possible combinations, but to serve as an easy visual example of how the elements and
principles work together.
EXAMPLES
• The first diagram explains that scale is based on a known object such as human scale or the
scale of an object, such as a chair. Say you have an existing chair in your space that you know
the size of, take that size and scale your other furniture pieces to match to avoid a piece not
being too bulky or a piece looking to small.
• A great starting point for an interior design project is to learn a bit about each of the
styles and how they differ from one another.
A.MODERN
B.CONTEMPORARY
C.MINIMALIST
D.MID-CENTURY MODERN
E.INDUSTRIAL
F.BOHEMIAN
G.RUSTIC
H.VICTORIAN
I.TRADITIONAL
J.ART DECO
INTRODUCTION
• Light is something that everyone is familiar with. It comes from many sources, the main
one being our sun, and it provides us with the energy needed for life. Without it, life as we
know it would not exist.
• Most of the information we receive about our surroundings is provided by our eyes, We
live in a visual world. The eye is the most important sense organ in the human body,
handling around 80% of all incoming information. Without light, that would be impossible
• Light is the medium that makes visual perception possible. Insufficient light or darkness
gives rise to a sense of insecurity. We lack information, we lose vital bearings. Artificial
lighting during the hours of darkness makes us feel safe. So light not only enables us to
see, it also affects our mood and sense of wellbeing.
• It is necessary to consider and design the lighting in conjunction with all your interior
design selections as without lighting you will not be able to view your hard work. Therefore
paying close attention to lighting will be very valuable in creating your new environments.
• For example, low-pressure sodium lamps emit their light in the narrow part of the
spectrum that gives an intense orange yellow light and therefore distorts the color of all
non-yellow objects, so to design the right environment, the correct lamp selection for the
situation or environment is most important.
LIGHTING TERMS
1.Illuminance
• Illuminance is the brightness of an object, or the strength of the light reflected from it. The
greater the luminance, the stronger the visual stimulation, and the easier the object is to see.
2.Glare
• Glare is one of the most disturbing side-effects of lighting. Direct glare caused by marked
contrast differences between very bright and very dark surfaces or due to unshielded lamps
in our line of vision place a strain on our eyes and lead to fatigue and mistakes through loss
of concentration. To avoid direct glare from lamps, care should be taken to select only
luminaries which are suitable for workplace lighting.
3.Shadowing
• Where there is light, there is also shadow. To ensure that shadows do not impede our view
when writing, the light should fall - for a right-handed person- from the left . If the light
comes from the right, we write in the shadow of our own hand..
4.Color temperature
• The color of the light source. By convention, yellow-red colors (like the flames of a fire) are
considered warm and blue-green colors (like light from an overcast sky) are considered cool.
Color temperature is measured in Kelvin(K) temperature. Confusingly, higher Kelvin temperature
(36005500K)are what we consider cool and lower color temperatures (2700–3000 K) are
considered warm. Cool light is preferred for visual tasks because it produces higher contrast than
warm light. Warm light is preferred for living spaces, because it is more flattering to skin tones
and clothing. A color temperature of 2700–3600 K is generally recommended for most indoor
general and task lighting applications.
5.Color rendition
• How colors appear when illuminated by a light source. Color rendition is generally considered to
be a more important lighting quality than color temperature. Most objects are not a single color,
but a combination of many colors. Light sources that are deficient in certain colors may change
the apparent color of an object.
UNITS OF MEASUREMENT.
i. Candela
• This is the initial unit of light specification. It is the luminous intensity. One candela is defined as a
small white-hot cavity. It is actually equal to about 1 large wax candle. (Hence candela /candle).
To illustrate the intensity some examples are given below.
Simple Torch bulb – 1 candela
60-Watt tungsten bulb – 50 candela
Twin tube fluorescent tube – 400 candela.
ii. Lumen
• This expresses the quantity of the light. (Luminous flux) e.g. 1 candle gives of 1 candela of light
but that light goes in all directions so the total quantity of light is measured by the amount that is
given in all directions.
Bicycle lamp – 10 Lumens
150-Watt spot lamp (tungsten) – 2,000 lumens
140-Watt sodium street lamp (emission) – 13,000 lumens.
Author Vikas Andani Date 16.04.2020 38
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 6 Principles of Lighting.
iii. Lux
• This is the measurement that is used to measure the illumination of a surface. (Light on the
surface). E.g. 1 lux is provided when a luminous flux of 1 lumen falls on each square meter.
A general living room in a house – 50 lux
Offices workbenches studios – 500 lux
Under overcast sky – 5,000 lux
Under direct sunlight – 50,000 lux
• The quantity of light is not all-important. Good lighting is made up from many
things:
The amount of light.
The color of the light.
The light source.
How it models the object and how glare is controlled.
3.Luminaires
• A luminaire is any device that includes a lamp holder and the means of electrification and
support for that device. Lighting fixtures are luminaires that are permanently attached to a
building. In other words, a table lamp is a luminaire but not a fixture.
Luminaires are characterized by the manner in which light is distributed:
• Direct luminaries emit light downward. These include most types of recessed lighting, including
down lights and troffers.
• Indirect luminaires emit light upward, bouncing light from the ceiling into a space. These
include many styles of suspended luminaires, sconces, and some portable lamps
• Diffuse luminaires emit light in all directions uniformly. These include most types of bare lamps,
globes, chandeliers, and some table and floor lamps.
• Direct/indirect luminaires emit light upward and downward but not to the side. These include
many types of suspended luminaires as well as some table and floor lamps. Note that
direct/indirect luminaires can be semi direct or semi-indirect according to the proportions of up
and down light.
• Asymmetric luminaires are usually designed for special applications. Asymmetric uplights, for
instance, are indirect luminaires with a stronger distribution in one direction, such as away from
a wall. Wallwashers are a form of direct luminaire with stronger distribution to one side so as to
illuminate a wall. Author Vikas Andani Date 16.04.2020 41
DesignBuildAntepreneur Subject : 1 Aesthetics and Taste Chapter : 6 Principles of Lighting.
CONCEPTS OF APPLICATION
1.Ambient lighting
• Ambient lighting is also called general lighting, and it's the most basic
of the three types of lighting. It's the natural light from your windows,
and the lighting that substitutes for natural light.
• Among the fixtures that provide ambient lighting are:
Chandeliers and other ceiling fixtures
Light kits on ceiling fans
Track lighting
Recessed ceiling lights
Wall sconces providing enough light to do more than spotlight an area
• Most people understand the need for ambient lighting, but too many
stop there. Ambient lighting is just the base, upon which you must
add the other two layers of lighting.
2.Task lighting
• Task lighting is just what it sounds like: it's the light you need
to perform tasks―reading, studying, cooking, applying
makeup, etc.
3.Accent lighting
• In addition to providing atmosphere and influencing
mood, accent lighting is used to highlight architectural
features and important objects, and to draw attention
away from the things that aren't as pleasing. Even though
accent lighting can disguise decorating blunders, it's the
most often-forgotten of the three types of lighting.
• Among the fixtures that provide task lighting are:
Can lights and uplights
Picture lights
Candlelight
Directed track or recessed lights
Niche lighting
Chandeliers with dimmer switches
Wall sconces
Lighting inside glass or wire door cabinets
• Notice that chandeliers and wall sconces can double as
accent lighting. Track and recessed lighting can function as
any of the three layers of lighting, depending on how you
direct them.
Author Vikas Andani Date 16.04.2020 44