A Project Report

Submitted to Savitribai Phule University

In partial fulfilment of requirement for the award of the

Degree of

Master of Business Administration

By:

Sushma Suresh Shinde

Under the guidance of

Prof. Kritika Saxena

Sinhgad Institute of Business Administration & Research

2022-2024
 Sinhgad Institute of Business Administration and Research,
Kondhwa (Bk.), Pune

Institution Approval Letter

Summer Internship Program

Mr/Ms SUSHMA SURESH SHINDE of batch 2022-2024 is granted permission

by the institute to do the Summer Internship Project titled at A STUDY

OF EMPLOYEE SATISFACTION AT BHAGYALAXMI DAIRY FARM PVT. LTD

during 1 AUGUST 2023 TO 1 OCTOBER 2023.

PROF. Kritika Saxena DR. Dhananjay

Mandlik

Project Guide Director

Place:

Date:
COMPANY CERTIFICATE
 DECLARATION

I, the undersigned, hereby declare that the Project Report titled “A Employee
Satisfaction At Bhagyalaxmi Dairy Farm”, in partial fulfilment of the requirement
for the award of degree of Master of Business Administration is my original work
and the conclusions drawn therein are based on the material collected by myself.

Place: Pune

Date:

Sushma Suresh Shinde

Name & Sign of Research Student

 ACKNOWLEDGEMENT

It gives me great pleasure to submit this project to the UNIVERSITY OF PUNE as a

part of curriculum of my MBA course. I take this opportunity with great pleasure to
present before you this project on “A Study of Employee Satisfaction At
Bhagyalaxmi Dairy Frm Pvt . Ltd ”which is a result of co-operation, hard work and
good wishes of many people.

The most pleasant part of any project is to express the gratitude towards all those who
have contributed to the success of the project.

I would extend my thanks to my guide Prof . Kritika Saxena for being a source of
inspiration and guiding me. It was her help and guidance which helped me in
completing my project. I would also like to thanks my internship mentors Nakul
Jagtap (HR manager) at “Bhagyalaxmi Dairy Farm”

Also, a word of thanks to the director of our college Dr. Dhananjay Mandlik Sir and
all those who knowingly or unknowingly helped me in the completion of the project.

Place: Pune

Date:

Sushma Suresh Shinde

Name & Sign of Research Student

 TABLE OF CONTENTS

Chapter No. TOPIC/ CHAPTER Page no

Executive summary

1 Introduction

2 Objective and scope

3 Organizational profile

Story

Vision

Mission

Product

Competitors

Swot analysis

4 Literature Review and theoretical

background

5 Research Methodology And Data Analysis

 Research

Research Design

Mode Of Data Collection

Type Of Research

6 Data Analysis And Interpretation

7 Finding and Recommendation

8 Limitation

9 Suggestion And Recommendation

10 Conclusion

11 References

12 Bibliography

13 Annexure
 EXECUTIVE SUMMARY

During my internship I gained practical knowledge on how the human

resource division of an organization operates and coordinates its activities to
ensure smooth functioning of the organization at all levels by ensuring right
numbers of people are available at the right time to do the right job. Not only
that I have also gained insight into the working culture of the organization and
observed how Bhagyalaxmi Dairy handles its employees with value and
empowerment to ensure they are motivated to give their best to the
organization.

The report starts with an organization profile of Bhagyalaxmi Dairy giving its
background, mission, vision, its products and services, the hierarchy and
organogram of the organization.

Employees satisfaction refers to one’s feelings towards employee. If the

employees are fulfilled (or) the employees get higher than what he/ she feels
satisfied. The main objective of this paper are, To identify the relationship with
their supervisors and coworkers. In this study 50 numbers of respondents have
been taken sample.

Percentage analysis, chi square have been incorporated for research analysis.
The study helped in revealing the level of satisfaction of employees. The
organization should consider on the relationship , supervisors and give
opportunity for new employees.
 CHAPTER 1

INTRODUCTION
 INTRODUCTION TO THE REPORT

Employee satisfaction is in regard to one’s feeling or state of mind regarding

the nature off their work. It can be influenced by a variety of factors e.g. quality
of one’s relationships with their supervisor, quality which they work, degree of
fulfilment in their work etc.

Give a comprehensive definition of job satisfaction as involving cognitive,

effective and evaluative research or attitudes and states it is “a pleasurable or
positive emotional state resulting from the appraisal of one’s job or job
experience.” Job satisfaction is a result of employee’s perception of how well
their job provides those things that are viewed as important.

Job satisfaction, employee satisfaction or work satisfaction is a measure of

workers' contentedness with their job, whether they like the job or individual
aspects or facets of jobs, such as nature of work or supervision. Job satisfaction
can be measured in cognitive (evaluative), affective (or emotional), and
behavioral components. Researchers have also noted that job satisfaction
measures vary in the extent to which they measure feelings about the job
(affective job satisfaction).or cognitions about the job (cognitive job
satisfaction)

FACTORS DETERMINING EMPLOYEES SATISFACTION

 Factors affecting jobs are the main factors of job satisfaction, which may
be challenging work, reward systems, working conditions, colleagues,
learning and personality. Skill variety autonomy and significance are
challenging tasks, which provide maximum satisfaction to employees.

 Working conditions influence employees level of satisfaction. Under

conductive working condition, people prefer to work hard while in an
adverse atmosphere people avoid work. Working condition not only
include physicals of the work but also the working relationships in the
organization.

 Fairness in promotion, unbiased attitude of management, responsibilities

and social status are the factors that are said to be providing satisfaction
to employees.

 The relationship between the employees and the managers have an

important bearing on job satisfaction.
 CHAPTER 2

OBJECTIVE AND SCOPE OF THE PROJECT

 RESEARCH OBJECTIVES

 To identify the employees relational ship with their supervisors and co-
workers.

 To assess the satisfaction level of employees on working conditions and

environment.

 To know the security and the safety measure taken by the organization.

 To measure the level of employee satisfaction towards their jobs.

 To study the training and development programs.

 To analyses the company’s working environment

 Scope Of The Study

 This study is on the impact of company policies, working conditions and

on the job satisfaction of employees.

 It concentrates on the effect of factor in general and considers only the

perceptual element of employees.

 To find out the satisfaction level of employee.

 To identify important factors of the employee satisfaction and

organizational commitment of the employee.

 To understand the level of satisfaction in Bhagyalaxmi Dairy farms Pvt.

Ltd.

 The study is conducted at Bhagyalaxmi Dairy farms Pvt. Ltd covering

50 employees and data collection based on the questionnaire prepare.
 CHAPTER 3

ORGANIZATION PROFILE
 COMPANY PROFILE

Name of the company: Bhagyalaxmi Dairy Farm Pvt Ltd.

Location: Manchar , Pune

ABOUT -

Bhagyalaxmi Dairy Farms Pvt. Ltd. (Parag milk Foods Ltd) located in
the lush greenery of Manchar, close to Pune, the Pride of Cows dairy farm is
spread over 34 acres, perched between the Ghodnadi River and the
Bheemeshwari hills. The farm is the most advanced in India, equipped with the
finest international technology for feeding, milking and processing, conforming
to international dairy practices. The Pride of Cows brand is a reflection of our
passion for milk. Milk captures the imagination, sparks interest and ideas, adds
colour and flavour, and makes us feel fulfilled and happy. We believe in the
significant part played by milk, strengthening and protecting the body and mind
to live a fuller, more complete life each day. We know that cow’s milk at its
best represents the pinnacle of nutrition and health!

At Parag, each day is filled with providing new inspiration to consumers, to

create fresh trends in dairy consumption. Each of our brands Gowardhan, Go,
Topp Up and Pride of Cows, play a central role in people's lives – they awake
to them and consume them all day long. Each with their own unique taste and
place in life. We are passionate about making milk moments a source of delight
and inspiration.

From new ways to delight children, to healthier ways to spread goodness and
cheer in families, from delicious ways to entertain friends, to providing the
quickest ways in which a mother can provide taste and nutrition

From making ghee which is as close to home made ghee,the first packaged
shredded cheeses designed for convenience and the first cheese in a squeeze
tube to delight children, to cream cheeses in many exotic flavours to make
entertaining exciting,the first natural fruits based yogurts, or making fresh
Paneer
with extended shelf life for convinience and India’s freshest, highly nourishing
farm to home milk. Parag has led successful dairy farming in India.

Chairman & Founder-Devendra Shah

At Parag, we endeavor to boost milk productivity, reduce cost of

production of milk and milk products & make it affordable for the masses."

3.1 STORY-

Dr. Kurien ushered in ‘White Revolution’ in India with ‘Operation

Flood’, the largest project for dairy development in the world. As a direct
result, India became self sufficient and global leader in milk production and
dairy farmers the architects in their own development.

This revolution led to an increase in milk production many fold which led to
the co-operatives declaring milk holidays around Pune. This adversity was
circumvented by Mr. Devendra Shah (our Founder & Chairman) by helping
farmers by collecting their milk on such milk holidays. And thus was born
Parag Milk Foods Ltd.

Parag Milk Foods Ltd, founded in 1992, is one of India's elite private sector
dairy company, with a diverse portfolio in over 15 consumer centric product
categories. We pride ourselves for providing the best global source of expertise
and scientific knowledge in support of the development and promotion of
quality cow’s milk and milk products, to offer consumers nutrition, health and
well-being.

We aim to identify, elaborate and disseminate best practices at all our

infrastructures, a dairy farms set on global standards, a modern fully automated
cheese plant with state of the art technology, a ghee plant with traditional way
of making ghee like made at home and an UHT milk processing plant using the
best equipment from one of the leading plant equipment manufacture.

We manufacture products of truly international quality under internationally

famous brand names such as Gowardhan, Go, Topp Up & Pride of Cows. Our
Its product portfolio includes ghee,fresh milk, skim milk powder, whole milk
powder, paneer, an array of processed and natural cheese, cheese spreads,
butter, dahi, dairy whitener and gulab jamun mix under the brand names of
'Gowardhan' and 'Go' ,all made from 100% fresh cow milk. Pride of Cows is a
brand of fresh farm- to -home milk and Topp Up, a flavoured milk in many a
variants. Pride of Cows Milk:

3.2 VISION-

We strive to optimize the potential of milk across a host of exciting

dairy products to fill each day with imaginative and healthy options for our
consumers. We believe that milk in all its wonderful forms is one of nature’s
most nutritious foods and anyone who consumes milk products daily, benefits
from vital nutrients that the body needs. Fulfilling dietary nutritional
requirements is a source of great joy and creativity for us.

We also seek to drive innovation in milk and milk products through our well-
diversified portfolio of brands that deliver dairy products to international
standards of quality. To add value to people’s lives every day. We at Parag live
and breathe our corporate slogan of ’Ideas for a new day’.

3.3 MISSION-

 Dairy innovation
Focus on dairy innovation, enables us to produce an array of products that
make milk moments nutritious, healthy, and enjoyable and we market them
under well targeted portfolio of brands.

 Partnership with the dairy farmers

We are working with dairy farmers to enrich their lives, and set new standards
for sustainable dairy production. We want to use our resources in a sustainable
manner. By having a long term environmental strategy we can help make this
happen.

 Building long-term relationship with local communities

We strive to uphold respectful and constructive community relations, and
contribute to the development of communities by building long-term
relationships with people, businesses and organizations.

 Good citizenship
We want to influence the development of society and set an example through
our best practices. To make quality milk and world class dairy products
accessible to the masses. As a large private sector dairy player, we have the
opportunity to do so.

3.4 PRODUCTS-

1. GOWARDHAN GHEE
Gowardhan is a brand that caters to the traditional Indian family, residing in
both urban and rural areas. The products under the Gowardhan brand are every-
day dairy products, ones that the consumers are highly familiar with which are
Ghee, Milk, Paneer, Dahi, Curd , Butter, Dairy Whitener and Gulab Jamun Mix
. The promise of Cow’s milk, purity and taste are the brand's core rationale.
Through invoking a sense of festivity and association with customs and
tradition, the brand adds life to products.
 2. GO CHEESE
'Go' is derived from Gowardhan and has a dual meaning- apart from
resonating with the Sanskrit word for “Cow”, the brand embodies an energetic
spirit with the act of going synergizing well with the attitude and beliefs of the
young generation of today. It caters to families that are modernized and
westernized and who lead both busy and active lifestyles. Go consumers
include young working couples, well travelled urban centric families with
active children.

3. PRIDE OF COWS MILK

Pride of Cows, a brand of Parag Milk Foods, is a first-of-its-kind, superior
farm-to-home milk, from India’s most modern dairy farm, with a production
capacity of 25,000 liters a day.The Pride of Cows brand is a reflection of our
passion for milk. Milk captures the imagination, sparks interest and ideas, adds
colour and flavour, and makes us feel fulfilled and happy. We believe in the
significant part played by milk, strengthening and protecting the body and mind
to live a fuller, more complete life each day. We know that cow’s milk at its
best represents the pinnacle of nutrition and health!

4. TOPP UP
Topp Up is a flavored milk with extra proteins. The protein gives you extra
energy & strength whenever & wherever you need it. This is made from Fresh
cow’s milk. Topp up is available in six distinct Indian flavours i.e. Elaichi,
Mango, Rose, Strawberry, Pista & Butterscotch. It has long shelf life at room
temperature.
3.5 LIST OF COMPETITORS:

 Dean Foods
 Alpina
 Tastefully Simple
 Second Cup

As now we have a better understanding of Parag Milk Foods, let’s look into
the SWOT Analysis of Parag Milk Foods.

3.6 SWOT Analysis:

STRENGTHS:
The strengths of a company are the most important building blocks required
for growth to take place. The following are a few of the most prevalent
strengths that Alliance Capital Asset Management Ltd has at the present time.

Recruitment: Their recruitment and selection policy is very strong. Alliance

Capital recruits talented candidates from the market through proper testing-
written and interview. The written part contains questionnaires that are of IBA
standard which is a renowned education institution of our country.

Work environment: During my stay I found the work environment very

satisfactory. Everyone is cordial and helpful and cooperative. There is less
internal conflict or politics at play which is essential for conducting a
productive working environment.
Transparency: For clear communication to the employees of the HR Practice
in Alliance Capital, they have a service rule book which they give to every
employee. The guide articulates important and covers all HR Practice
followed by the organization. This is very helpful both for the employees and
the employer as it removes chances of misinterpretation, bias etc.

Leave Management: They Provide a 39 days leave balance which include

earn leave 21 days, Casual leave 9 days and Medical leave 9 days. So
employees have no worries regarding having leave.

Accountable Corporate Governance is very important for the BDF:

Good Corporate Governance is an issue of vital importance to the Board and
Management of Bhagyalaxmi Farm. The Board of Directors, as the head level
of authority, is responsible and accountable for the overall direction and is
ultimate answerable to regulatory authorities and shareholders for the
activities, strategies and performance of the company.

WEAKNESS:
Though Bhagyalaxmi Farm Ltd is a company that has many strengths but it
also has some weakness. The followings are few of the most common
weakness that Bhagyalaxmi Farm has at the present time:

Inadequate human resources:

The human resources are not sufficient in terms of its service providing
system. It has to maintain a number of formalities to recruit employees.

Human Resource Planning:

There is not much Human Resource Planning at the Organization except for an
annual need assessment for required workforces

OPPORTUNITY:
In an organization opportunities are positive external environmental factors.
An organization should explore all possible opportunities available to it. These
opportunities are intended to improve the organization. By making
improvements, the organization should be able to become more competitive

in the market. The following are available opportunities to Bhagyalaxmi Farm

in order for it to become more aggressive:

Recruitment:
Most recruitment in here is through internal recruitment, they can spread the
pool of entry level employees through campus recruitment.
 CHAPTER 4

LITERATURE REVIEW AND THEORETICAL BACKGROUND

 Literature Review

By 1956 Bhagyalaxmi Dairy realized that they need to have a proper

positioning statement in ordered to established them as a brand in the Indian
market .Bhagyalaxmi went ahead with a positioning statement ‘procced from the
purest milk under the most hygienic condition by a dairy co-operative in Gujarat’.
Although the statement threw light on what Bhagyalaxmi is but it failed to make an
impact on the Indian consumer Bhagyalaxmi was already in a risky business in the
sense that it was a making butter which is a western concept and was not really that
much known to the Indian test.

India is country there ghee is used generously in every milk so

Bhagyalaxmi had its competitor on the form of ghee which was already unavailable
part of Indian milk the challenge was to position itself against something that had
been in the country in ages and in a country like a India where people are found of
traditional an tradition things Bhagyalaxmi had a hug barrier to cross but
Bhagyalaxmi don’t give up. It did what it planned to do that is it though the Indian
consumer how to include butter in their day today lives.

In 1966 Bhagyalaxmi released that the positioning statement need to be

revised and it needed a brand ambassador. The AS advertising agency was hired to do
the needful. sylvestar Dacunha the managing director of the same advertising agency
came up with the idea of the unique representing.The tagline also to be decided since
then Bhagyalaxmi never had to look back.
 Theoretical Background

During my internship I was mainly assign in HR department. Bhagyalaxmi Dairy

Farms Pvt. Ltd.(Parag milk Foods ltd.) always determine what jobs need to be done,
and how many and types of workers will be required.

So, establishing the structure of the asset management company assists in determining
the skills, knowledge and abilities of job holders. To ensure appropriate personnel are
available to meet the requirements set during the strategic planning process. It
believes that the quality work comes from quality workers who are well motivated
and ready to take challenge to provide better service.
 CHAPTER 5

RESEARCH METHODOLOGY AND DATA ANALYSIS

RESEARCH METHODOLOGY

5.1 RESEARCH
In order to cope up with the emerging challenges due to tough global competitions,
the way out for this is to produce quality products at reasonable prices. This is
possible only through an organization culture of quality consciousness and
enhanced productivity. Optimal utilization of resources especially the human
resources are one sure way of meeting this objective. That’s why proper induction of
an employee is very important.

5.2 RESEARCH DESIGN

Research design means a specified framework for controlling the data collection. The
research is of descriptive in nature, which could provide an accurate picture of
induction procedure conducted in the organization. Descriptive research includes
surveys and fact-finding inquiries of different kinds. The research is of Ex post facto
nature in which researcher no control over the variables has. Statistical method lay
stress on objectivity rather than rely on intuition and judgment and average &
percentages can easily be calculated.

The statically method needs the collection of data in two forms

1. Primary data

2. Secondary data

1. PRIMARY DATA:
The primary data have been collected with the help of a questionnaire, prepared
specially for the retailers and consumers to be administered for their responses

1. Questionnaire
2. Direct Interview.

2. SECONDARY DATA:
Secondary data is what the researcher collects from different sources. It also helps me
to get elaborate information to do my research.
  Books
 Magazines
 Internet
 Company annual reports
 Research papers
 Govt. Publications
 Past Records And Files
 Journals and periodicals pertaining to different brands and segments of milk.

5.3 MODE OF DATA COLLECTION

The study is based on Secondary data which includes: -Secondary Data will be
gathered from books and journals on Human Resources Management, data
available in different-2 companies’ websites, and other HRM websites.
5.4 Types of research

Qualitative Research:

This type of research methods involves describing in details specific situation

using research tools like interviews, surveys, and observations. Qualitative Research
is primarily exploratory research. It is used to gain an understanding of underlying
reasons, opinions, and motivations. It provides insights into the problem or helps to
develop ideas or hypotheses for potential quantitative research. Qualitative Research
is also used to uncover trends in thought and opinions, and dive deeper into the
problem. Qualitative data collection methods vary using unstructured or semi-
structured techniques. Some common methods include focus groups (group
discussions), individual interviews, and participation/observations. The sample size is
typically small, and respondents are selected to fulfil a given quota.

Understanding of human behaviour and the reasons that govern such

behaviour. Asking a broad question and collecting data in the form of words, images,
video that is analysed and searching for themes. This type of research aims to
investigate a question without attempting to quantifiably measure variables or look to
potential relationships between variables. It is viewed as more restrictive in testing
hypotheses because it can be expensive and time consuming, and typically limited to a
single set of research subjects. Qualitative research is often used as a method of
exploratory research as a basis for later quantitative research hypotheses.

Structured Questionnaire Method:

In this method, a questionnaire is read out to the person concerned with a

request to answer the questions and return the questionnaire. This method is most
extensively applied in various researches of human and economic geography. There is
low cost even when the universe is large and is widespread geographically. It is free
from bias of interviewer as answers are respondent's own words. Respondents, who
are not easily approachable, can also be reached conveniently. Moreover, respondents
are given enough time to give well thought answers. During data collection in most of
the survey studies, it is common to use structured questionnaire tools.

Questionnaires are frequently used in marketing research and social research. They
are a valuable method of collecting a wide range of information from a large number
of individuals, often referred to as respondents. Adequate questionnaire construction
is critical to the success of a survey. Inappropriate questions, incorrect ordering of
questions, incorrect scaling, or bad questionnaire format can make the survey
valueless, as it may not accurately reflect the views and opinions of the participants. A
useful method for checking a questionnaire and making sure it is accurately capturing
the intended information is to protest among a smaller subset of target respondents.

Sampling

Since it is generally impossible to study an entire population (every individual

in a country. all college students, every geographic area, etc.), researchers typically
rely on sampling to acquire a section of the population to perform an experiment or
observational study. It is important that the group selected be representative of the
population, and not biased in a systematic manner. For example, a group comprised of
the wealthiest individuals in a given area probably would not accurately reflect the
opinions of the entire population in that area. For this reason, randomization is
typically employed to achieve an unbiased sample.

Sampling Method:

A great deal of sociological research makes use of sampling. This is a

technique aiming to reduce the number of respondents in a piece of research, whilst
retaining as accurately as possible the characteristics of the whole group

The purpose of taking a sample is to investigate features of the population in

greater detail than could be done if the total population was used, and to draw
inferences about this population. In addition, at the practical level, a sample is likely
to be both cheaper and quicker to investigate.

All sampling will involve error and sociologists have developed sampling
techniques in order to minimize this error. When the set of all possible items in a
population is very large it may be too costly or time

Consuming to do a comprehensive analysis of all of the items. For example,

during an audit, there is just not enough time or resources to talk to every auditee,
witness every process step or look at every quality record. If the customer base is
large, it may be too costly to survey all the customers to determine their satisfaction
level. Evaluating or estimating attributes or characteristics of the entire system,
process, product or project through a representative sample can be more efficient
while still providing the required information. To legitimately be able to use sample to
extrapolate the results to the whole population requires the use of one of four
statistical sampling methods.

Sampling Size:

In this study 50 numbers of respondents have been taken sample.

 CHAPTER 6

DATA ANALYSIS AND INTERPRETATION

1. Do you feel working environment is highly satisfactory in Bhagyalaxmi Dairy
Farm?

Category Responses %Response

Yes 75 75%
No 25 25%

% Reaponse

25%

Yes
No

75%

Interpretation:

There are 75% employee are highly satisfied

remaining 25% employee are not satisfied .
2. Do you have good relationship with co-ordinate?

Category Responses %Response

Yes 72 72%
No 28 28%

Respones

No
28%
Yes
No

Yes
72%

Interpretation:

There are 72% have good relationship with there co-ordinate

and 28% have not good relationship with there co-ordinate.
3. Are you job gives me a strong sense of personal satisfaction ?

Category Responses %Response

Yes 78 78%
No 22 22%

%Response
YES NO

22%

78%

Interpretation:

About 78% have feel the strong sense of personal interpretation and
remaining have not.
4. How long have been working for the company?

Category Responses %Responses

1 Year-2Years 60 60%
More than 2 years 40 40%

%Responses
2%
5%
13%
59%
40% 21% 1 Year-2Years
More than 2 years
60%

Interpretation:

There are 60% employee have working in the company one or

two years and there are 40% are working more than two years.
5. How would you rate your growth here?

Category Responses %Response

Average 80 80%
Very good 10 10%
Good 10 10%

%Responses

10%
10%
Averge
Vrry Good
Good

80%
86%

Interpretation:

There are 80% average growth 10% very good and 10% good
respectively.
6. Would you like the environment you work here?

Category Responses %Response

Yes 85 85%
No 15 15%

% Responses

15%

Yes
No

85%

Interpretation:

About 85% employee would like the environment and 15%

would don’t like the environment they work.
7. While doing daily work do you feel stress?

Category Responses %response

Yes 50 50%
No 15 15%
Can’t say 30 30%

% Responses

32%
Yes
No
53% Can't say

16%

Interpretation:

There are 50 % employee feel stress and remaining are not

and 10% cant say any thing.
8. The organization provide promotions on the basis of ?

Category Responses %response

Favoritism 25 25%
Performance 45 45%
Any other means 10 10%
Behavior 20 20%

% Responses

20% 25%
Favoritism
Performance
10% Any other means
Behavior

45%

Interpretation:

The organization provide promotions on the basis of

favoritism .
9. Are you satisfied with your position in the company?

Category Responses %Response

Yes 66 66%
No 34 34%

% Responses

34%
1st Qtr
2nd Qtr

66%

Interpretation:

There are 66% employee are satisfied with their position and 34% are
not satisfied .
10. Employee satisfaction level towards their job ?

Category Responses %Response

Yes 83 83%
No 17 17%

% Responses

17%

Yes
No

83%

Interpretation:

About 83% employee satisfied with their work and 13% are
not satisfied with their work.
11. How the employee relation with their supervisors?

Ca
G
Sa

Ve

% Responses

10%
10% Good
Satisfied
50% Poor
Very Poor
30%

Interpretation:

There are 50% employee are have a good relation with their
supervisors and others have satisfied, poor and very poor.
12.Empolyee are satisfied with their working conditions?

Category Responses %Response

1 85 85%
2 15 15%

% Resorses

15%

1
2

85%

Interpretation:

85% employee are satisfied with their work and 15%

employee are not satisfied.
13. I have learn many new job skills in this oraganization?

Category Responses %Response

Yes 56 56%
No 44 44%

%Response
YES NO

44%

56%

Interpretation:

There are about 56% employee leart new skills in the

organization and rest are not .
14. The management of the organization is supportive to you?

Category Responses %Response

Yes 83 83%
No 17 17%

%Response

17%

83%

YES NO

Interpretation:
 On the response there are 83% the management is support
to the employee and in the opinion of the 17% where not support.

15. The company work and environment is safe and comfortable ?

Category Responses %Response

Neautral 48 48%
Strongly Disagree 10 10%
Agree 32 32%
Can’t say 10 10%

% Responses

10%

Neautral
Srongly Disagree
48% Agree
32%
Cant say

10%

Interpretation:

Thre are 48 % people feel safe and comfortable and 10 %

strongly disagree32% agree and 10% where cant say.
CHAPTER 7

FINDING
Finding :-

 Compensation and Benefits: Compensation basically consists of direct and

indirect compensation and Bhagyalaxmi Farm is very much concerned about
both these types of compensation. They offer attractive package that is in per
with current market practice in similar sector. They also offer bonuses and
yearly incremental. For long term benefits, Bhagyalaxmi Farm has provision
of Gratuity, Provident Fund. They also have leave planning for employees
consisting of different kind of leaves according to employee needs.

 Performance Evaluation: The evaluation of employee’s performance of

Bhagyalaxmi Farm is not properly done by the HR division.

 Officers of the organization are competent even though many of them simply
know the working procedure of what they are doing but don’t know the
philosophy behind doing those.

 Service quality of Bhagyalaxmi Farm is commendable. It is very important for

every organization serve its customers so that it create a loyal customer base
who will repeatedly buy its products and carry a long time relationship with
the company as well as work as a spoken person to promote the products of
the company to peers, friends, relatives, etc. This organization is really good at
its service quality.
CHAPTER 8

LIMITATION
 Limitations

 Improper Strategy: Upon further inspection, one can find out that the focus
of all marketing efforts is long-term and that there are gaps in its short-term
strategy formulation.

 Niche Market Segment: Bhagyalaxmi Milk Foods’s premium pricing

strategy allows its sales volume to reduce significantly as various lower
economic sectors of the market go unexplored. The price of its product
Gowardhan ghee is relatively higher than other ghee products on the market.

 Incompetency in Indian Market: Bhagyalaxmi Milk Foods’s presence in

India contributes greatly to its sales value however it has been constantly
falling due to the leading dairy manufacturers like Amul and Mother Dairy.

 Limited Supplier Contracts: Bhagyalaxmi Milk Foods relies too much on a

handful of suppliers for its raw material which is milk purchased from farmers
and this increases the risk factor greatly.

 Limited Attention on Other Segments: Bhagyalaxmi Milk Foods

exclusively focuses on revenue from its dairy segment which often gets the
other segments overlooked.

 Great Old Talent Taking Exit: Recently, Bhagyalaxmi Milk Food CFO and
key managerial personnel resigned from the company due to some personal
issues. The exit of such an old talent can significantly disbalance the internal
system of the organisation.
 CHAPTER 9

SUGGESTION AND RECOMMENDATION

 Suggestions And Recommendation

 The organization should practice proper Bhagyalaxmi Farm guideline. The

purpose of Human Resource Management is to improve the productive
contribution of people.

 To get effective and efficient employee, the organization should arrange

proper training and development programs.

 The entire HR department should be well informed regarding the employment

personal.

 The organization should provide well direct compensation as well as direct to

its staffs.

 The management should have job evaluated salary structure, which is most
competitive than other organizations in the country.

 To evaluate employee’s performance; the management should follow

promotion policy properly.

 In order to get competitive advantage and to deliver quality service, top

management should try to modify the services.

 Periodical performance appraisal and giving recognition and rewards to the

qualified employees to keep motivating them.

 Proper training needed for ensuring efficient performance of the employees.

 Bhagyalaxmi Farm should hire specialist for each individual sector.

 The management should create customer’s database and continuously

informing the investors about the available facilities or opportunities which
will work to achieve twin goal at a time; one is direct marketing and another is
large pool of customer’s database.
CHAPTER 10

CONCLUSION
Conclusion :-

Committed and trustworthy employees are the most significant factors to becoming an
employer of choice, it is no surprise that companies and organizations face significant
challenges in developing energized and engaged workforces. However, there is
abundance of research to demonstrate that increased employee commitment and trust
in leadership can positively impact the company’s bottom line. In fact, the true
potential of an organization can only be realized when the productivity level of all
individuals and teams are fully aligned, committed and energized to successfully
accomplish the goals of the organization. Thus, the objective of every company
should be to improve the desire of employees to stay in the relationship they have
with the company.
CHAPTER 11

REFERENCE
  References

https://www.paragmilkfoods.com/

www.wikipedia.com

 Books:

https://www.tppl.org.in/2020/second-sem/4477-human-resource-management-
9789389863697.html/

https://www.wonderslate.com/A+Book+of+Human+Resource+Management/ebook-
details?siteName=books&bookId=37393
Bibliography

 Google

 https://play.google.com/store/apps/details?
id=co.hyrr.candidate&hl=en_IN&gl=US

 https://www.linkedin.com/pulse/why-we-created-hyrr-short-video-based-
hiring-platform-nisheeth-kumar/
CHAPTER 12

ANNEXURE
 Questionnaire:
Sushma Suresh Shinde, student of Sinhagad Institute of Business
Administration and Research, i am undertaking a research and analysis project on "A
Study Of Employee Satisfaction At Bhagyalaxmi Dairy Farm Pvt .Ltd " I assure you
that this information will be confidential and used for academic purpose only. I kindly
request you to fill up the questionnaire.

1. Do you feel working environment is highly satisfactory in Bhagyalaxmi Dairy

Farm?

1. Yes

2. No

2. Do you have good relationship with co-ordinates?

1. Yes

2. No

3. Are you job gives me a strong sense of personal satisfaction ?

1. Yes

2. No

4. How long have been working for the company?

1. 1Year-2Years

2. More than 2 years

5. How would you rate your growth here?

1.Average

2.Very Good

3.Good

6. Would you like the environment you work here?

1.Yes

2.No

7. While doing daily work do you feel stress?

1.Yes

2.No

3.Can’t say

8. The organization provide promotions on the basis of ?

1. Favoritism

2. Performance

3.Any other means

4.Behaviour

9. Are you satisfied with your position in the company?

1.Yes

2.No
10. Employee satisfaction level towards their job ?

1.Yes

2.No

11. How the employee relation with their supervisors?

1.Good
2.Satisfied
3.Poor
4.Very Poor

12.Empolyee are satisfied with their working conditions?

1. 1

2. 2

13. I have learn many new job skills in this oraganization?

1.Yes
2.No

14. The management of the organization is supportive to you?

1.Yes

2.No

15. The company work and environment is safe and comfortable ?

1.Yes

2.No