LEON ABBOUD UNFUNGIBLE.

XYZ @HEYTHISISLEON

The Ultimate Guide To

NFT Influencer
Marketing 2023

A STEP-BY-STEP GUIDE
How To Correctly Use Influencer Marketing
To Supercharge Your NFT Project
LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

Introduction
NFT influencer marketing is, by far, the most effective tool we’ve used at Unfungible to
grow NFT communities and sell out the various NFT collections we’ve worked on for
our client network in 2022.

If used correctly, NFT influencer marketing will help you supercharge community
growth on Twitter and Discord.

In this guide, you will learn the tips & tricks to successfully use influencer marketing
for your NFT project.

PS. Make sure you don't miss the Updated 2023 Influencer Master Sheet Page 18.

TABLE OF CONTENT

N.1 INTRODUCTION

N.2 ABOUT THE AUTHOR

N.3 INFLUENCER MARKETING 101

N.4 NOW VS BEFORE

N.5 HOW TO USE INFLUENCER MARKETING

N.6 HOW WE DO IT AT UNFUNGIBLE

N.7 INFLUCENCER MASTER SHEET

N.8 CONCLUSION

N.9 SPECIAL INVITATION

Our mission at Unfungible is to build a better Web 3.0, and we believe that an industry is
only as good as the players and projects that participate in it. We hope that you will use
this guide to build a killer project, and ultimately, a better Web 3.0.

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

NFT INFLUENCER MARKETING 2023

"NFT influencer
marketing allowed
us to supercharge
community
growth."

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

The
Author

HEY, I'M LEON.

I’m trying to solve the world’s biggest problem; untapped human
potential.

My first experience with building brands started long before Web 3.0 in
2017 when I founded and grew the world’s fastest growing engineering
community Worldwide Engineering, to 1 million followers on Instagram.

Although this started as a side hustle during my engineering studies, it

quickly became the nesting ground that allowed me to develop my
skills set in marketing and nurture my passion for technology.

The two worlds have since collided with the explosion of Web 3.0.

I've co-founded AI NFT art project NAIA, and have since helped over 25
NFT project founders build and market their collections.

The following guide you’re about to read is based on experiments and

strategies developed by my Web 3.0 marketing agency, Unfungible.xyz

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

NFT Influencer
Marketing 101

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

Influencer Marketing is Dead!

Well, the traditional way is...

You see, the old NFT project sellout

formula looked something like this:

HERE’S HOW IT WORKED

During the bull makret, influencer marketing served as the main marketing
channel to funnel potential NFT buyers into Discord.

Projects would use their growing Discord numbers to attract more buyers via
Discord Collabs.

During the bull-market, the entire job of Twitter and influencer marketing was to
funnel people into Discord. However, during the bear market, the entire strategy
has shifted...

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 LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

During the bear market, NFT projects now need to fight a battle on
two fronts, Twitter & Discord.

Influencer Marketing on Twitter now falls under a wider, more

extensive and complex strategy for Twitter.

For the Updated 2023 NFT Influencer Marketing Strategy, it falls

under the Twitter Strategy and it looks like this:

The strength of a project's Twitter brand now acts on its own to turn interested
prospects into minters, while also funnelling extra curious people into Discord.

If you want an in depth deepdive of the NFT Marketing Funnel, how it works in
2023, and how you can apply it to your project, I've made extensive video about
this topic on my YouTube Channel.

Watch here: https://www.youtube.com/@leonabboud

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

Now vs Before

What Changed?

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

BEFORE
Before the bear market, project tweets would follow direct-response marketing
principles. They asked people to take action now.

Here are the types of Tweets that used to perform well:

Observations:
Tweet formula: Hook + CTA + Hashtags.
Tweet images typically consisted of NFT profile pics.
Tweets was a giveaway to either WL spots or cash prizes.

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

NOW
Now, during the bear market, influencer marketing has been performing much better
when used to build brand recognition. Here are the types of Tweet that that now perform
best:

Observations:
Branded & storytelling focused.
Tweet images typically consist of storyboards.
No Call-To-Action.
Little to no hashtags.

Hack: Through countless experimentations during the bear market, we’ve noticed that
storyboards when compared to pfps tend to perform 35% better in terms of results &
engagement.

Don’t hesitate investing resources and time in the creation of Storyboards, it pays ;)

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

So Leon, How
Do I Use
Influencer
Marketing?

MARKETING YOUR NFT PROJECT, THERE ARE TWO

PATHS YOU CAN TAKE IF YOU’RE USING TRADITIONAL
WEB 3.0 MARKETING (AKA TWITTER / DISCORD).
LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

There are two paths you can

take to market your NFT project
on Twitter.

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N.1 Buy your way in
The more you pay the more you grow. This strategy involves prioritizing
marketing by spending lots of money on influencers and other marketing
efforts. This can lead to faster results, but are A LOT more expensive. This is
a path most commonly used during the bull run.

N.2 Build your way in

This approach involves focusing on building relationships, improving the
project's product & utility. Instead of spending loads of money on marketing,
projects focus on branding and product development. This typically results
much slower growth, but yields higher quality, organic, results.

WHICH ROUTE IS BEST FOR YOU?

Right now, we’re in a crypto winter. Hell, I’d even call it a crypto frostbite.

Which is why I’ve recommended the hundreds of NFT project founders I’ve spoken
with to go with the second option (BUILD YOUR WAY IN).

Unless you own an illegal money printer in your basement, buying your way into
the market as of January 2023 will cost you a lot of money.

Buy Your Way In strategy worked great when FOMOing into projects was the
norm. The faster you could build your community, the more hyped your project
would be.

FOMO strategies are no longer as powerful in 2023.

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

HOW TO START AN ONLINE BUSINESS

Building better
products &
relationships is
the #1 bear-
market proof
strategy.

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

HOW TO START AN ONLINE BUSINESS

How to properly
use NFT
Influencers?

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 LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

At Unfungible.xyz, we use a combination of organic and

paid marketing. It's important to have a well-developed

product and strong branding assets before starting

marketing.

Next, it’s time to start putting your product in front of people on Twitter.

STEP #1: Post a highly branded, storytelling centred Tweet on your

project’s profile.

STEP #2: Depending on your budget and chain (ETH / SOL), pick 3-7
influencers from the following list.

STEP #3: Boost your Tweet by having influencers Retweet that Tweet.

STEP #4: Repeat this for every major Tweet & Annoucement your make
on Twitter.

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WHY DO WE DO THAT?

There's this concept I learned from my Web 2.0 marketing days while scaling one of my
e-com brands from 0 to 6 figures in 15 days.

It says that the average customer will need to see your product 7 times before they
decide to make a buying decision.

HOW DOES THIS WORK IN WEB 3.0?

Most NFT influencers have botted audiences. But some, the very rare, actually have real
people with active audiences following them.

By paying these influencers to RT your Tweet, you are actively putting your product in
front of potential buyers.

By the 7th time they see your product, art, and storyline, prospects are much more likely
to trust your brand, and decide if this is something they want to be part of.

HOW WE CHOOSE OUR INFLUENCERS?

A large part of our vetting process of influencers happens on NFTInspect.io

We only work with influencers with a respectable % Global Reach. This is a pretty
strong indicator of the health of the organic reach of this influencer.

We then use our metrics to gage and influencer's BFB Ratio (Bang for Buck Ratio).

The influencers that made it to the next sheet are the ones, in no specific order, we
calculated to have the best BFB Ratio

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LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

THE ULTIMATE NFT INFLUENCER LIST

INFLUENCER AUDIENCE SIZE PRICE / RETWEET CHAIN

@NFTGUYY 147K $150 ETH

@ITSTYLERSAYS 55.3K $200 ETH

@SOLHUB 157K $120 SOL

UN
@CRYPTOANGLIO 134K $100 SOL

FU
@STEVENASCHER 58.2K $100 ETH

@CRYPTOVONDOOM 176.6K $100 ETH

N
@GODJIRASLOVE 118.9K $160 ETH

G
IB
@LULLABYWEB3 51.3K $90 ETH

@JAKEY.SOL 45K $70 SOL

LE
@PATTY_FI 27.7K $60 SOL

@DAVINCIFN_ 79.7K $100 ETH

@ZEUSLFG 154.1K $100 ETH

@METAVERSEJOJI 142.1K $200 ETH

@0XC06 43.1K $60 ETH

Notes:

Unfungible.xyz doesn't have any financial or personal affiliation with any influencers on this list.

The rates of these influencers constantly vary with the market and price of crypto.

I recommend using NFTinspect.io to keep track of the top performing influencers in Web3.
Influencers often fall and are replaced by new names.

1 of 2 pages

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 LEON ABBOUD UNFUNGIBLE.XYZ @HEYTHISISLEON

Recommendations
DON'T INVEST MONEY ON INFLUENCERS
UNLESS YOU HAVE A SOLID PROJECT WITH
SOLID ART.
ONLY BOOST HIGH-QUALITY VALUE
CONTENT.
DON'T USE GIFS (THEY PERFORM WORST
WITH ORGANIC REACH).
WHEN USING IMAGES, USE THE ONES WITH
VERY BRIGHT COLOURS.
TWITTER VIDEOS ARE BECOMING A THING.

Types of High-Quality Value content:

Storyboards

Roadmap Updates

Twitter Spaces Announcement

Educational Threads

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WHAT'S NEXT
My goal by this point of the report is that you’re ready to tap into the power of Influencer
Marketing to supercharge your project!

These are the same strategies we've used with our client and in-turn have helped my
company become the fastest growing NFT Marketing Agency in Web 3.0.

Now you may be asking - how can I make sure that I actually EXECUTE this strategy the
right way?

Because it’s one thing to know a strategy, and it’s an entirely different thing to actually
EXECUTE it.

By this point, you likely understand how Influencer Marketing can help you build the NFT
project you’ve always wanted to build.

So you want to ensure that you get this right!

That’s where we come in!

I want to invite you to schedule a time to speak together.

I’ve spent months refining the perfect bear market strategies and during our call, I can
help you map out the best strategy for your project.

First I’ll need to learn more about your business, your current marketing strategies & your
goals. And then they’ll help diagnose and craft your own NFT Marketing Strategy.

I’ll give you an exact action game-plan of what you need to do to supercharge your NFT
project.

Now you may be asking yourself - “Why are you doing this?”

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WHAT'S NEXT

Well, if at the end of the call I qualify your project as a good fit, I
may invite you to become one of five of our new NFT Growth
Accelerator client for the month.

If that’s the case we’ll work with you hands-on to implement all of
our NFT Marketing Strategies directly into your project to get you the
greatest results in the shortest amount of time!

When we invite you to become a client we’ll walk you through the
next steps & what that would look like.

But either ways, you’ll get a full NFT marketing strategy & we’ll point
you in the right direction to dial in your marketing & scale your
project!

I want this to be the most Valuable 30-Minute Call you have in

2023!

And hopefully by this point in this report (and all the value I’ve
already provided) you can see that I truly mean that!

Click This Link To Book Your Free NFT Marketing Consultation Call:
https://www.Unfungible.xyz

See you on the Strategy Call!

I’m excited to help you scale and build Web 3.0's next Blue Chip project!

Click This Link To Book Your Free NFT Marketing

Consultation Call: https://www.Unfungible.xyz