THE ULTIMATE GUIDE TO

LinkedIn SUMMARIES
A comprehensive guide on how to catch the attention of headhunters,
recruiters, and hiring managers on LinkedIn

75 + Examples of Effective LinkedIn Summaries

JobLeads Career Performance Academy
Introduction 3
The Purpose of a LinkedIn Summary 4
How to Structure Your LinkedIn Summary 6
Summary Formula 6
Hashtags 8
How to Use This Guide 9
Example Summaries 11
Accounting & Finance 10
Administration 15
Architecture, Construction & Infrastructure 17
Arts, Culture & Entertainment 20
Banking 23
Communications 26
C-Suite 29
Education & Training 32
Energy & Utilities 35
Engineering 38
Food & Agriculture 41
Government & Public Administration 44
Healthcare 47
Hospitality 50
Human Resources & Recruitment 53
IT & Technology 56
Law & Public Safety 59
Logistics & Transportation 62
Management 65
Manufacturing & R&D 68
Marketing & Advertising 71
NGOs and Non-Profits 74
Real Estate & Property Development 77
Sales 80
Science 83
Sport 86
How to Structure Your Headline 89
Examples of Catchy Headlines 92
Current job title 93
A title that reflects your current or desired level 93
Statement/mini elevator pitch 94
Now It’s Your Turn 95
Summary 95
Headline 95
Conclusion 96
 3

Introduction
And, with 40 million people using LinkedIn
every single week to find a new job, you’re up
What gets my attention as a recruiter? against some stiff competition.
Honestly, a reasonably detailed
summary. When I spend a huge amount So - do you want to supercharge your visibility
of time going through literally hundreds online? Do you want to be found, when
of profiles, I appreciate the people who headhunters, recruiters and hiring managers
make it easy for me to see if they’re a are searching for talent? Are you looking to get
good fit or not. A clear headline and a the most out of your qualifications, skills, and
brief descriptive summary will earn my experience and land the best possible senior
gratitude right away. The more specific, jobs? Then this guide is for you.
the better.
– Recruitment Consultant For nearly 20 years, JobLeads has coached
senior professionals just like you on how to
create a LinkedIn profile that’ll wow potential
employers. We’re here to help you make a
In our highly-visual world, making a great first great first impression and make people want to
impression is essential in all areas of business, connect with you.
whether it’s a job interview, meeting a client
for the first time, or interacting with people Complementing our MasterClass Leveraging
virtually. Your LinkedIn Profile and coaching webinars,
this guide will help you gain insight into what
For many professionals globally, this means makes a strong summary on LinkedIn. Not only
having an active presence on LinkedIn. that, we’ve included 75+ awesome summaries,
as well as a bonus section on headlines (with
Here’s some food for thought. LinkedIn has examples) for you to use for inspiration.
more than 740 million users in 200 countries.
And with as many as 87% of recruiters using So, if you’re looking to overhaul your profile and
LinkedIn to source talent, it’s a place you start attracting better offers, then the JobLeads
absolutely want to be. Ultimate Guide to LinkedIn Summaries is for
you!
To be just one of millions of users on LinkedIn
isn’t enough, though. Your profile needs to Best wishes,
make a great impression and market your
qualifications. Headhunters, HR, hiring
managers, and recruiters should want to reach
out to you in their search for quality talent.

Jan Hendrik von Ahlen

Co-Founder jobleads.com
 4

The Purpose of a
LinkedIn Summary
 5

what you do professionally, and who or what

you help with your knowledge and expertise.

I don’t know why, but a lot of people You can also optionally include professional
have a very basic summary, or even highlights such as major awards or
none at all. You might come up in achievements, either in the paragraph or
my keyword searches, but if I have a underneath it in a few bullet points.
long list of potentials, I won’t invest
much time on bare-bones profiles. My LinkedIn currently enables up to 2,000
assumption is that they’re not really characters for summary texts.
looking if they haven’t paid attention to
their LinkedIn. The summary needs to be clear, concise, and
– Headhunter relevant. It will pack in those keywords that are
relevant to the type of work you want to do.

It should also ideally be in first person. First

Your LinkedIn summary (AKA ‘About’ section) person makes it sound like you’re talking
is an amazing opportunity to speak directly to directly to us, almost like a conversation. This
the person reading it. is a great technique to help build a connection
with the reader.
A great summary will tell the reader exactly
who you are. It will entice them to engage with There’s nothing wrong with third person (he/
you and to read the rest of your profile. she/it/they). However, as it sounds more
formal and less ‘connected’ to the reader, first
It’s also one of the most heavily weighted person is usually more effective on a social
sections in terms of search visibility. platform like LinkedIn.

Your summary should be a short, snappy

paragraph that tells the reader who you are,
 6
6

How to Structure Your LinkedIn Summary

Summary Formula
An easy way to structure your LinkedIn summary is:

WHO YOU ARE

WHAT YOU DO PROFESSIONALLY

WHO/WHAT YOU SUPPORT

(with your knowledge and expertise)

PROFESSIONAL HIGHLIGHTS
(optional e.g. for accomplishment-driven roles
such as sales & leadership)

#HASHTAGS

Let’s take a look at an example summary to see how this structure works in action.
 7

This is the summary of a senior executive working within luxury property development:

I am a senior property director with 16 years Professional Highlights

of experience in launching, managing, and
expanding highly-successful retail and Past winner of the Excelsior Property Award
commercial property developments on behalf from the National Property Directors Council.
of public companies and large private groups, Don’t be afraid to add a bit of personality to
including flagship retail complexes and your summary. There are many industries and
shopping centres. As well as deftly balancing roles where a bit of creativity and energy will be
the expectations of owners, financiers, tenants a distinct advantage.
and stakeholders, I’m highly adept at steering
the key drivers of cash flow, tenancy mix, Take this example for a senior operations
valuation, and strategic positioning to maximize manager of a well-known coffee company:
ROI. Past winner of the Excelsior Property
Award from the National Property Directors
Council. I have lived, breathed, and drunk coffee my
entire life. Born into a family that ran an
Who they are award-winning roastery and café, I developed a
fondness for specialty coffee from an early age.
I am a senior property director with 16 years of Although I initially pursued a different career by
experience in going into technical sales, in 2012 I followed
my heart back to the coffee industry as a Farm
What they do professionally Manager in Colombia, with responsibility for
team leadership as well as crop production,
launching, managing, and expanding highly- sustainability, and profitability. Today, as a
successful retail and commercial property Senior Operations Manager, I bring to the table
developments on behalf of public companies expert knowledge of producing, marketing,
and large private groups, including flagship cupping, and retailing green coffee, as well
retail complexes and shopping centres. as an enthusiasm for experimenting with
fermenting, drying, storing, and processing
techniques. Through my previous life as a
Who/what they support (with their
barista and Store Manager, and current seasonal
knowledge and expertise) work on a coffee farm, I strongly benefit from
a decade of customer service and customer
As well as deftly balancing the expectations of retention experience in a high-pressure sphere,
owners, financiers, tenants and stakeholders, combined with excellent negotiation, business
I’m highly adept at steering the key drivers of development, and relationship management
cash flow, tenancy mix, valuation, and strategic expertise.
positioning to maximize ROI.

They have also included an additional bit of

information which is not essential, but can help
showcase accomplishment-driven roles (e.g.
sales, leadership) to better stand out:
 8

Hashtags

It’s also becoming common to add hashtag Let’s see how the first summary would look
keywords alongside your summary. with hashtags included.

While recruiters will be able to find you in

filtered keyword searches if you’ve added skills I am a senior property director with 16 years
in your Skills section, including keywords in of experience in launching, managing, and
your summary, hashtags will help them to see expanding highly-successful retail and
right away that you have these skills, without commercial property developments on behalf
them having to first scroll through the rest of of public companies and large private groups,
your profile. including flagship retail complexes and
shopping centres. As well as deftly balancing
It’s about doing as much as you can to the expectations of owners, financiers, tenants
convince them that you have the SKILL, WILL, and stakeholders, I’m highly adept at steering
and FIT for their opportunity right away, with the key drivers of cash flow, tenancy mix,
the minimal amount of time investment. valuation, and strategic positioning to maximize
When a recruiter is skimming dozens or ROI. Past winner of the Excelsior Property
even hundreds of profiles, you’ll want to do Award from the National Property Directors
everything you can to ensure they sit up and Council.
notice you.
#PropertyDevelopment #GeneralManagement
How many hashtags is too many? While you #ProjectManagement #ShoppingCenters
want to include enough to grab their attention, #StrategicPlanning #Acquisitions
you don’t want to have so many that they get #ComplexProjects #RealEstateValuation
lost in a wall of keywords. Anywhere between #AssetManagement #Leasing
5-15 keywords is an ideal range. #LocationIntelligence #TenantRelationships
#RelationshipManagement #JointVentures
Just ensure that each keyword is commonly- #ContractNegotation #DueDiligence
used, absolutely relevant to the type of role
and/or industry you’re interested in, and is It’s a good idea to put hashtags after the
ideally a hard skill (e.g. project management) summary paragraph, rather than within it, to
or experience (e.g. team leadership) keyword. create a smooth skimming experience for the
reader. This means you don’t have to pack in all
Hashtags can either be all lower-case those keywords into the paragraph itself, and
(#projectmanagement) or with capitalized run the risk of turning it into a wall of text.
first letters (#ProjectManagement). Hashtags
aren’t case-sensitive on LinkedIn. However, Hashtag keywords can be put in list format
capitalizing the first letters makes them easier (one per line), or placed one after the other as
to read. in the above example. The format is totally up
to you and your personal preference.
In general, avoid soft skill keywords (such as
time management), especially at senior or
specialist level. Soft skills can be incredibly
subjective, and take up valuable space.
 9

How to Use
This Guide
 10

For each category, we analyze an example in

I didn’t really use LinkedIn much in the order to understand its structure and why it’s
past. It wasn’t until I joined my previous effective. We then give two further examples
company’s HR department and sat next per category for your inspiration.
to the Recruitment Coordinator that I
learned more about it. Her job was to Use these examples for reference when
source people for internal opportunities. preparing your own summary. You can also
I got to overhear her comments about take a look at the profiles of your peers or
missing summaries and unclear job others in your industry to see how they’ve
descriptions. She’d also read out the branded themselves through their summaries.
occasional cringy headline. When I
was looking for a new job, I kept her You will see summaries on LinkedIn that
reactions in mind. Once I took the time include role model quotes, sales pitches, a
to write a strong headline and summary, summary of the person’s current business, and
and ensure my job descriptions were so forth. In general, these are more relevant
clear and accomplishment-driven, I for individuals using their LinkedIn profile for
got far more profile views and recruiter personal branding or sales. As this guide is
messages than I’d ever received. I aimed at job seekers, we haven’t included
thanked that consultant in my head for examples of these.
the dream job I eventually landed!
– Recruiting Consultant At the end of the guide, we’ve also included
a bonus section on effective headlines, with
examples.
In the following chapter, we’ve included Remember, you have 2,000 characters to
examples of excellent summaries for different wow your audience. That may sound like a
job types. lot, but use them wisely. If you keep it snappy,
relevant, and keyword rich, you’ll end up with a
However, many of these summaries can be memorable summary that’ll encourage hiring
easily customized to a wide variety of roles specialists to keep reading.
and industries by changing the bold text and
keywords.
 11

Accounting &
Finance

Example 1
 12
Accounting & Finance

Senior Fund Accountant

Who you are

As a senior accountant with over a decade of experience in banking and investment services

What you do professionally

I have earned an excellent reputation for my ability to carefully manage the accuracy and
productivity of accounting functions and teams including accounts payable, cash flow, purchasing,
and billing. I am particularly adept at identifying process and resource inefficiencies, and then
developing impactful solutions to sustainably address these across the business.

Who/what you support

I thrive on cultivating collaborative cross-functional relationships with external and internal clients
in medium to large organizations (2,000+ employees), drawing upon my years of rapport-building
expertise as a training instructor.

Hashtags

#CashFlowManagement #FinancialReporting #InternalAudits #FinancialAnalysis #Reconciliation

#DataAnalysis #AccountManagement #AccountsPayable #RelationshipManagement
#GeneralLedger #BalanceSheets #IncomeStatements

Why this example is effective

This person clearly explains their current career level (senior accountant), the length of their
experience (>decade = 10+ years), their areas of focus (accounts payable, cash flow, purchasing,
billing), and the types of clients/organizations they support (multiple internal functions across
medium-to-large organizations with 2,000+ people). The summary is rich with commonly-used
keywords. Any recruiter looking for someone with this background will easily be able to identify this
individual as a strong candidate.

Example 1
Accounting & Finance 13

Example 2 – Financial Products Specialist

About
I am an energetic senior financial products specialist with 15 years of sales, relationship
management, and advisory expertise. Wielding my deep product knowledge and
interpersonal skills, I excel at converting leads, overcoming objections, and successfully
closing sales transactions. Over the years I have developed long-term client relationships by
earning their trust, honouring commitments, and rapidly resolving any issues. I firmly believe
if individual team members excel, everyone excels, so I’m always eager to share knowledge,
impart best practices, and mentor junior colleagues.

#ForeignExchange #AccountManagement #ForwardContracts #ExchangeTransactions

#GlobalCurrencyMarkets #Derivatives #TeamLeadership #RelationshipManagement
#CustomerService #Prospecting #ClosingDeals #ContractManagement
#SubjectMatterExpert #CompetitorResearch #ClientOnboarding

Example 3 – Senior Finance Manager

About
I am a Senior Finance Manager with two decades of experience supporting B2B clients
in the insurance and banking industries. I have an excellent reputation for cultivating
meaningful client relationships and converting leads through truly understanding each client
organization’s insurance needs and supporting them energetically through the full application
lifecycle. As someone who is fascinated by technology, I enjoy leveraging new hardware
and software to streamline business and work smarter, thus enhancing the B2B customer
experience. I’m consistently recognized for my ability to generate significant business,
from being #1 nationally at Diamond Insurance for the number of applications I processed,
through to my more recent Sales Star and Salesperson of the Year awards at TecPro
Finance.

#TeamLeadership #BusinessDevelopment #LeadConversion #Brokerage #Mortgages

#Loans #DealStructuring #LenderLiaison #CommercialLoans #PersonalLoans
#ClientRelationshipManagement #AccountManagement #PartnershipManagement
#TrainingDelivery #Coaching

Example 1
 14

Administration

Example 1
Administration 15

Office Manager
Who you are

The wearer of many hats, I’m a sunny, meticulous, internationally-experienced Senior

Administrator with a wealth of experience working in the public and private sectors.

What you do professionally

From coordinating hectic schedules for government representatives through to steering all aspects
of office management, nothing excites me more than ensuring order and harmony. I excel at
personally managing back office functions such as finance administration and sales support,
through to being the cheery face of the business at reception.

Who/what you support

I am experienced at supporting all levels of leadership, from the CEO through to busy line
managers. Former colleagues would describe me as collaborative, detail-oriented, trustworthy, and
incredibly reliable.

Hashtags

#OfficeManagement #Reception #ContractAdministration #HRAdministration

#FinanceAdministration #FacilitiesManagement #VendorManagement #SupplierManagement
#CustomerService #SalesSupport #Billing #Invoices #EventPlanning #Scheduling #Procurement
#Quotations #Proposals #ProjectCoordination #InterviewScheduling #PayrollAdministration
#SupplyOrdering #Licenses #Permits #SocialMediaManagement #TravelArrangements #Health
#Safety #FirstAid #Compliance #InventoryManagement

Why this example is effective

Not only does this person tell us clearly their job title, level of experience, and areas of expertise. We
also get insight into their personality (sunny, meticulous, cheery, trustworthy, reliable). As someone
in a customer-facing role, highlighting their key personal attributes helps the recruiter to envision
this individual’s characteristics and interpersonal skills.

Example 1
Administration 16

Example 2 – Legal Contracts Administrator

About
Detail-obsessed and tech-savvy, I’m a legal contract and accounts specialist with nearly 20
years of experience in legal administration for courts and law firms. My area of interest is
legal contracts administration, where my eye for specifics and legal background enable me
to spot inconsistencies and ensure every point is precise. I also handle accounts payable
and accounts receivable administration. I excel at hands-on roles where I manage multiple
internal projects simultaneously, and where I’m trusted to take the ball and run with it. I’m a
dedicated team player, yet confident in working independently.

#ContractAdministration #ProjectAdministration #LegalAdministration #AccountsPayable

#AP #AccountsReceivable #AR #Bookkeeping #PurchaseLedger #PayrollAdministration
#ContractorManagement #Compliance

Example 3 – Senior Administrator

About
I’m a multilingual Senior Administrative and Operations Assistant with 20 years of
experience in NGO and government settings. I am eager to combine my administrative,
office coordination, government liaison, customer service, and linguistic abilities (French/
German/English) in an NGO or non-profit environment. In particular, I’m very experienced in
liaising with local agencies to help them understand what grants they are eligible for, and to
support them with completing applications.

#Administration #CustomerService #ProjectCoordination #BudgetManagement

#OnlineMarketing #Offline Marketing #MarketingCollateral #SupplierManagement
#MetricsAnalysis #PaymentCoordination #DocumentationManagement
#MeetingCoordination #Reporting #Databases #ElectronicFilingSystems

Example 1
 17

Architecture, Construction
& Infrastructure

Example 1
Architecture, Construction & 18
Infrastructure

Principal Architect
“Architecture should speak of its time and place, but yearn for timelessness” - Frank Gehry

Who you are

I am a lead architect (England/Scotland) with 12 years of experience working in the

residential, commercial, and sustainable/green design spheres.

What you do professionally

My areas of expertise include mixed-use, municipal, cultural, and urban design. I passionately
believe that quality designs should be informed by sustainability, environmental considerations, and
willingness to innovate.

Who/what you support

I work closely with the design and construction teams to support each client’s unique vision, with an
emphasis on collaborative dialogue and healthy communication.

Hashtags

#Architecture #ArchitecturalDesign #Urban #3DVisualization #InteriorDesign #Construction

#Sustainability #ClientRelationshipManagement #BestArchitecture #AutoCAD #Rhino3D

Why this example is effective

Although a quote is not necessary, this particular one tells us a lot about this person’s role models
and architectural vision. They then summarize their professional history by touching upon their job
title, years of experience, areas of focus, major keywords reflecting their knowledge and talents,
and who they support. A short list of hard skill hashtags makes this profile more likely to appear in
keyword searches.

Example 1
Architecture, Construction 19
& Infrastructure

Example 2 – Infrastructure Project Manager

About
An Infrastructure Project Manager with 25 years of experience supporting commercial and
industrial customers across Germany, with an emphasis on multi-million $ rail technology,
transport infrastructure, engineering, and construction projects. I support and communicate
with internal stakeholders and customer representatives in English, German, and French.

#ProjectManagement #ProjectExecution #ProjectControlling #FinanceManagement

#TeamSupervision #StakeholderManagement #SupplierRelationshipManagement
#CostControl #IssueResolution #ProjectAccounting #Forecasting #Reporting #Invoicing
#ContractManagement #Compliance #Tenders #Bids #Proposals

Example 3 – Construction Manager

About
I am a Construction Manager with 24 years of facility/site experience in commercial,
industrial, government, and secure residential settings. I excel at supervising manpower,
sub-contractors, schedules, budgets, and inspections on multiple projects simultaneously.
I have extensive expertise in handling sensitive projects for government, aviation, military,
space, and correctional agencies.

#ProjectManagement #ConstructionManagement #NationalSecurity #FacilityDesign

#Blueprints #Specs #TeamLeadership #QualityControl #SiteSupervision #Subcontractors
#Scheduling #BudgetManagement #FinishCarpentry

Example 1
 20

Arts, Culture &

Entertainment

Example 1
Arts, Culture & 21
Entertainment

Artistic Events Producer

Who you are

I am a bilingual (English/Spanish) Events Director with 10 years of international experience

What you do

in meticulously producing and coordinating large-scale visual arts and cultural events for up to
20,000 attendees in North America and Europe.

Who/what you support

I thrive on smoothly bringing together world-class entertainments for government and tourism
clients that wow, inform, and delight visitors. I adore showcasing the very best talent the globe has
to offer, while directly enhancing national and city-level brand prestige.

Hashtags

#EventProduction #InternationalTalent #ArtistSourcing #PR #PRStrategy #PublicRelations

#MediaRelations #ContractNegotiation #MultiVenueCoordination #TeamLeadership #Partnerships
#SponsorEngagement #CommunityRelations #Grants #Licenses #Permits #Federal #State #Local
#Regulations

Why this example is effective

In just a few words, the reader gains a very clear idea of the large-scale cultural and artistic events
this individual is capable of producing. The emphasis here is on skills and achievements vs
personality, yet we’re left with the impression of an energetic professional with the ability to perform
smoothly under intense pressure.

Example 1
Arts, Culture & 22
Entertainment

Example 2 – Cultural Affairs Director

About
Cultural Affairs Division Leader for the city of Knoxville. Manage 24 direct reports and a
budget of $11M. Remit includes cultural policy development, issuing grants to organizations
and individual artists, managing cultural facilities, and producing citywide events (e.g. Art in
the Park, Botanical Street Festival, Knoxville Jazz Festival, Christkindl Christmas Market). 11
years of experience in developing creative strategies to advance the arts, coupled with the
practical know-how to implement this vision. Expert at streamlining existing and developing
new programs. Particularly adept at devising mission-based programs with earned-income
revenue streams to ensure sustainability. Unquestionable commitment to cultural and
racial equity, with a sharp focus on developing programs that are developed by and for
the communities they seek to serve. Keenly attuned to the importance of professional and
leadership development for individual employees.

#NonProfits #ProgramDevelopment #EventPlanning #EventManagement #Philanthropy

#ArtsAdministration #CommunityOutreach #Programming #Grants #TeamLeadership
#LocalGovernment #DEI

Example 3 – Journalist & Radio Presenter

About
I am a scrupulous, curiosity-driven journalist and podcast presenter with 8 years of
experience in broadcasting and acting. Over the course of my career, I’ve interviewed and
met major public figures of all industries, from politics to entertainment, sports, culture, and
more. I have a strong reputation for conducting diligent research, objectively investigating
and reporting on cultural events, and delivering honest and balanced journalism. I possess
outstanding verbal and written communication skills, with the ability to communicate
bilingually in English and Spanish. In addition to my journalism and podcast work, I’ve also
appeared on I’m a Celebrity, Get Me Out of Here! and won numerous awards.

#Broadcasting #Podcasts #TalkShows #MediaProduction #Journalism #Presenting

#Entertainment #CulturalAffairs #Reporting #TopicResearch #ProgramContentGeneration
#Interviewing #GuestScheduling #Scripting #PrimeTime #Production

Example 1
 23

Banking

Example 1
Banking 24

Investment Banker
Who you are

Investment Banker and Managing Partner extraordinaire, specializing in Private Equity,

Venture Funding, Joint Venture, and M&A.

What you do

Aside from being a trailblazing Investment Banker with an MBA from prestigious Stanford University,
I’ve also had the privilege of guest lecturing at Oxford University and MIT.

Who/what you support

I bring to the table 18 years of deal exposure in industries and segments as broad as SaaS, gaming,
service tech, healthcare, pharmaceuticals, agriculture, and retail. I have also recently pivoted
towards fundraising for tech start-ups.

Professional highlights

- Lined up aggressive M&A targets for a unicorn

- Successfully advised a global retailer on M&A (12,000 branches worldwide)
- Supported the North American relaunch of Adellion Finance
- Advised a very high-value NFT platform

Hashtags

#InvestmentBanking #Fundraising #Mergers #Acquistions #M&A #JointVentures #BusinessPlans

#FinancialModeling #RiskAnalysis #StrategicPartnerships #ValuationAnalysis #VentureCapital
#PrivateEquity #Startups

Why this example is effective

This person comes across as extremely capable and successful. Although they are clearly very
confident in their abilities, bragging is kept to a minimum; instead, they have let their achievements
do the talking. This profile is very keyword rich and straight-to-the-point.
Example 1
Banking 25

Example 2 – Senior Credit Analyst

About
I am a Senior Credit Analyst specializing in the analysis of cash flow (EBITDA, DCR, Pro
Forma), tax returns, and personal financial statements for business and wealthy individual
clients. For over 9 years, I’ve successfully produced and managed >6,000 underwriting
memos ranging from commercial loans, COVID-19 payment deferment programs, and 1st and
2nd rounds of Paycheck Protection Program (PPP) loans. I am an innate problem solver who
keenly applies analytic algorithms to bring clarity and insight to client monetary data.

#CashFlowAnalysis #DCR #EBITDA #ProForma #Forecasting #Accounting #RiskAnalysis

#FinancialData #LoanApplications #Underwriting #Creditworthiness

Example 3 – Mortgage Loan Officer

About
My goal as a Mortgage Officer is to provide superior lending and banking services to
customers across Northern Ireland through personal relationships built on mutual trust,
integrity, and service. For the past 12 years, I have aimed to make my community a better
place by serving the individuals in it and helping them to succeed. Did you know that your
home purchase has a rippling effect on your community? That’s one of the reasons I was
fascinated by mortgages. Not only do I help people build a legacy for their families, but I am
also able to have a significant impact on the wider financial wellbeing of our community.

#CreditAnalysis #Loans #PortfolioManagement #FinancialAnalysis #Banking

#CommercialBanking #Underwriting #CommercialLending #FinancialServices
#TreasuryManagement #SmallBusinessLending #ConsumerLending #CreditRisk
#RiskManagement #FinancialRisk #MortgageLending #PrivateBanking #FinancialModeling
#LoanOrigination #CommercialMortgages #RetailBanking #WealthManagement
#CashManagement #FinancialStructuring

Example 1
 26

Communications

Example 1
Communications 27

Communications Specialist
Who you are

As an empathetic communicator who excels at information delivery, quickly developing a

rapport with others, and creating positive work environments, I have enjoyed a dual career as a
Training & Communications and Change Management Specialist for the past 10 years.

What you do

Curious, meticulous and people-oriented, I’m equally at ease training on and communicating
technical and non-technical subject matter. On the change management side, I’m adept at
strategically planning and implementing impactful change initiatives

Who/what you support

related to business processes, systems and technology, job roles, and organizational structures. I
strongly encourage a sound life/work balance for employees to enhance wellbeing and productivity.
In my spare time, I’m an enthusiastic organic gardener and mountain bike racer.

Hashtags

#ChangeManagement #OCMFramework #ChangeManagementPrinciples #BestPractices

#Training #Development #InstructionalDesign #TrainingMaterial #ProjectManagement
#CorporateCommunications #ContentGeneration #TechnicalDocumentation #QualityAssurance
#TeamLeadership

Why this example is effective

While this profile summary is slightly wordier than some of the other examples, it does a great job of
conveying two separate/simultaneous career strands and packing in searchable keywords. We also
gain insight into their personality and personal interests, which is useful for a role requiring strong
communication and interpersonal skills.

Example 1
Communications 28

Example 2 – External Affairs & PR Specialist

About
I’m a multilingual External Affairs Specialist with 18 years of experience in international
multi-stakeholder environments. In addition to directing high-stakes communications
projects locally and across the EU, I excel at strategic long-term planning, cultivating strong
industry and client partnerships, and leading teams to implement powerful initiatives that
promote R&D, champion innovative products & solutions, and positively transform business.

#ChannelManagement #CorporateAffairs #ExternalAffairs #ProjectManagement

#ProgramManagement #ProductManagement #BusinessTransformation #TeamLeadership
#StrategicPlanning #RelationshipManagement #StakeholderEngagement
#PartnerManagement #BrandManagement #BrandIntegrity #RiskManagement
#InternalCommunications #ExternalCommunications #Negotiation #EventManagement
#BudgetManagement

Example 3 – Director of Communications

About
Since 2011, I have provided corporate communications and government relations expertise
to Canada’s leading domestic and international companies. I specialize in working with trade
organizations, creating industry positions, and successfully delivering communications and
public affairs strategies that benefit member organizations.

Key highlights:

- 11 years of experience in providing communications expertise to Canada’s leading public

and private sector organizations
- 8 years of Government Affairs experience, working with the highest level of politicians
and policymakers to shape the reputation of select sectors
- Engaged successfully with the Department of Global Affairs and diverse ministers to
influence policy
- Provided strategic communications and public affairs counsel at CEO level to leading
Canadian and global technology companies on Canadian policy development

#GlobalAffairs #TradeRelations #Communications #Lobbying #PR #CommunicationStrategy

#Media #MediaLiaison #Speechwriting #GovernmentRelations

Example 1
 29

C-Suite

Example 1
C-Suite 30

CEO/CIO
Who you are

Forget the box: I work in environments where there’s none to think outside of. For over two
decades as a CEO and CIO

What you do

I have trailblazed a lengthy history of launching and leading outstandingly successful B2B and B2C
start-ups within the technology, health, and services spheres.

Who/what you support

I’m highly-adept at identifying gaps in the competitive landscape and bringing together a
well-defined vision, leadership, technical and financial acumen, adaptability, and stakeholder
engagement to achieve profitable fruition. I have a talent for streamlining inefficient technical
processes through innovative automation and process analysis solutions. I’ve led and inspired
teams of 100+ and managed budgets of $1M+.

Hashtags

#OperationsManagement #TeamLeadership #ProjectManagement #TechnologicalSystems

#SystemsAutomation #ChangeManagement #ProcessOptimization #GToMarketStrategy
#FinancialModeling #LeadGeneration #BusinessDevelopment #InvestorRelations
#RelationshipManagement #StrategicPlanning #SalesFunnels #ProductManagement #Negotiations
#DueDiligence #B2B #B2C #eCommerce

Why this example is effective

The summary starts off with an eye-catching play on a common business expression (to think
outside the box). It then continues with keyword-rich energy to concisely describe their experience
as both a CEO and CIO, including relevant quantifiables (team size, budget).

Example 1
C-Suite 31

Example 2 – Chief Financial Officer (CFO)

About
Robustly ethical Chief Finance Officer with 17+ years’ experience in technology, fin-
tech, and financial services sectors globally. Especially motivated by leading & building
high-performing teams and nurturing diverse talent that stays for the long haul. Currently
responsible for all international controllership, accounting, and compliance activities across
30 countries. Also Chief Audit Officer (Australia & NZ) and Board Member (Australasia, North
America, UK).

#FinancialAnalysis #FinancialReporting #CorporateFinance #GlobalLeadership

#TeamLeadership #BusinessPlanning #BusinessStrategy #DueDiligence #Forecasting
#Compliance #Mergers #Acquisitions #M&A #CrossFunctionalSupervision
#ShareholderRelations

Example 3 – Chief Marketing Officer

About
I’m a Senior Marketing & Brand Specialist with 17 years of multi-faceted expertise in
supporting organizations ranging from start-ups to global brands. My robust background in
personal development combined with a deep knowledge of human psychology strengthen my
ability to holistically understand business at every stage of development. For nearly a decade,
my desire to help transform the planet into a thriving environment for all has driven my
interest in promoting regenerative and sustainable businesses, including renewable energy,
eco-friendly retail, and green finance.

#GreenMarketing #MarketingCommunications #BrandManagement #BusinessStrategy

#BrandCommunications #Advertising #ChangeManagement #CampaignManagement
#TeamLeadership #ProjectManagement #SocialMedia #GoToMarket
#RelationshipManagement #CustomerService #ProductMarketing #ProductDevelopment
#B2B #B2C #eCommerce

Example 1
 32

Education &
Training

Example 1
Education & Training 33

Head Teacher
Who you are

I’m an empathetic, curiosity-driven Head Teacher with 12 years of

experience

What you do

in helping students to grow into more self-aware, connected, imaginative, compassionate,

productive, and resilient learners.

Who/what you support

I am passionate about supporting students on their paths of self-discovery, promoting inquiry-

driven learning, creativity, and well-being. I employ a holistic approach to education, integrating
social-emotional learning (SEL), mindfulness, the arts, and diversity into the school curriculum. I
draw upon my academic backgrounds in psychology and education, as well as my passion for the
humanities, to create curricula and content that informs, engages, and inspires.

Hashtags

#LessonPlanning #ClassroomManagement #ProgramManagement #CurriculumDevelopment

#DifferentiatedInstruction #ChildhoodPsychology #SpecialEducation #OnlineLearning
#BlendedLearning #PositivePsychology #IndividualLearningPlans #ILPs #Assessment
#EnrichmentPrograms #PositiveReinforcement #SocialEmotionalDevelopment #Multiculturalism #DEI

Why this example is effective

This individual has managed to concisely convey their approach to learning while giving us insight
into their teaching philosophy, classroom style, and awareness of contemporary issues. Importantly,
they have also incorporated the major common keywords likely to be searched for by academic
recruiters.

Example 1
Education & Training 34

Example 2 – Academic Program Specialist

About
I’m an Academic Program Specialist with 12 years of instruction, research, and advisory
experience in university settings. In addition to syllabi development, program management,
and course planning, I possess a thorough understanding of special needs education,
learner engagement, and education research project coordination at undergraduate and
post-graduate levels.

#ProgramDevelopment #Instruction #GraduatePrograms #ProgramEvaluation

#ProgramAnalysis #AcademicResearch #ProjectCoordination #EducationalDevelopment
#LearningStrategy #LearningOutcomes #Assessment #SpecialEducation
#SyllabusDevelopment #TeachingDevelopment #EducationalPolicy #VirtualLearning
#BlendedLearning #IEPs #ContinuingEducation #Workshops

Example 3 – Training & Development Specialist

About
Inspiring others to learn and develop has always been my calling. I am energized watching
participants’ passions come to life through individualized, inquiry- and service-oriented
teaching and learning practices. I’m experienced in the planning, development, delivery,
and assessment of training at all levels for diverse learner populations, including 1:1, group,
virtual and in-person. I actively seek regular feedback on program effectiveness to ensure the
training that participants receive helps the organization meet its strategic goals and achieve
meaningful results.

#TrainingDelivery #ServiceLearning #ExperientialLearning #ProfessionalDevelopment

#CourseInstruction #CognitiveCoaching #InquiryBasedCurriculum #MaterialDevelopment
#ProgramManagement #ClassroomManagement #TrainingNeedsAnalysis #TNA
#IndividualTrainingPlans #PerformanceImprovement #SocialEmotionalLearning
#AdultLearningPrinciples #Workshops #Presentations #Research #CommunityOutreach

Example 1
 35

Energy & Utilities

Example 1
Energy & Utilities 36

Director of Energy Management

Who you are

I am a Director of Energy Management with 17 years of experience

What you do

in the German electricity market (power supply, generation, trading, regulatory aspects). With
my robust consulting and engineering background, I excel at directing and coaching teams in the
delivery of quality, highly-competitive services

Who/what you support

to large energy consumers and in the optimization of power assets.

Hashtags

#DivisionalLeadership #TeamManagement #PowerGeneration #PowerSupply #Trading

#PowerPurchaseAgreements #EnergyMarkets #RenewableEnergy #Sustainability #FuturesMarket
#Advisory #MarketGrowth #ProjectManagement #StrategicVision #StrategicEvaluation
#ClientRelationshipManagement #Negotiations #ContractManagement #RegulatoryAffairs
#Compliance #QualityAssurance #BudgetManagement #Reporting #ExecutivePresentations
#DueDiligence

Why this example is effective

The summary is quite concise, yet it incorporates all the major keywords and details a recruiter
may look for at this level (seniority level, years of experience, market knowledge, sectors, target
audience). As they are a leader in a ‘serious’ field, this person has adopted a highly-professional
tone, avoiding personality insights.
Example 1
Example 1
Energy & Utilities 37

Example 2 – Senior Energy Strategy & Regulatory Manager

About
I bring to the table 18 years of energy sector experience, focused on energy transition and
its application to residential, commercial, and industrial consumers. My expertise lies in
implementing solutions such as electric mobility, distributed generation and energy storage.
I am a Subject Matter Expert in energy policy assessment, full lifecycle opportunity appraisal
and modeling. I dynamically manage and mentor 6 cross-functional divisions across
Australasia, comprising 94 direct reports and a budget of $4.3M. Currently steering the
implementation of solutions to select industrial consumers based on direct electrification for
decarbonization of energy uses.

#EnergyStrategy #RegulatoryCompliance #EnergyPolicy #OpportunityAppraisal

#EnergyModeling #ElectricMobility #DistributedGeneration #EnergyStorage #EnergySolutions
#BudgetManagement #CrossFunctionalLeadership #Australasia

Example 3 – Power Plant Manager

About
Power Plant and Water Treatment Manager with an 8-year track record in the utilities
industry. Specialized in the oversight and compliance of cogeneration, circulating fluidized
bed boilers, water treatment systems, nuclear power plants, and plant engineering for
federal government and private companies.

#UtilitiesManagement #SiteOperations #TeamLeadership #Energy #PlantOperations

#GasTurbines #NuclearPower #Turbines #WaterTreatment #ProjectEngineering
#ProgramManagement

Example 1
 38

Engineering

Example 1
Engineering 39

Assistant Professor, Electrical Engineering

Who you are

I am an internationally experienced Electrical Engineering Professor and Consultant

with 6 years of technical writing and customer support expertise in industry settings.

What you do

As a Professor, I thoroughly enjoy designing and developing stimulating material based on

the latest research and industry developments. I employ a range of traditional and progressive
methodology in the planning and delivery of instruction, with an emphasis on practical learning
opportunities whenever possible. I see myself as an educator, not just an instructor.

Who/what you support

I actively promote a flexible, supportive, and dynamic learning environment and encourage students
to challenge the material and ask how we can use our knowledge to question the choices we
make in our studies, our work, and our overall lives. I also provide external consulting support to
government and academic clients.

Hashtags

#ElectricalPowerSystems #ElectricalEngineering #ElectronicEngineering #CourseDevelopment

#MaterialDevelopment #LecturerSupervision #LaboratorySupervision #DepartmentLeadership
#TechnicalWriting #QualityControl #ProposalDevelopment #ProjectCoordination
#TechnicalDocumentation #Presentations #MeetingCoordination

Why this example is effective

This text successfully combines a mini teaching philosophy with a professional summary, given the
individual’s dual roles. They have incorporated numerous keywords relevant to both industry and
academic recruiters.

Example 1
Engineering 40

Example 2 – Aviation Engineer

About
Meticulous and quality-driven AME/Pre-Flight Engineer with 6 years of experience working
for airlines across the US and Canada. I possess excellent leadership, troubleshooting,
diagnostic, and schematic diagram reading skills, alongside robust dedication to stellar
levels of safety and compliance for commercial and charter airlines. The craft I have worked
on hold a 0% accident/incident rate.

Aircraft: Cessna (550, 560, 680), Hawkers, Learjets, Gulf, Global 7500, Challenger (601, 604,
605, 850 endorsed); CitationX, Falcon 900, CRJ 100/200 (endorsed), Streams, Globals,
Agustas (Rotary Wing)

Licenses/Permits: Airside Vehicle Operator’s Permit (AVOP), Restricted Radio License | Other:
Restricted Area Identify Card (RAIC)

Example 3 – Structural & Civil Engineer

About
I am a multilingual structural and civil engineer with 6+ years of international expertise
in designing, planning, and overseeing the construction of a wide variety of buildings,
structures, and infrastructure for residential, commercial, medical, and hospitality projects.
I am very experienced in project management, team coordination, site supervision, technical
evaluation/assessment, and condition assessments for projects ranging from €1m - €30m.

#StructuralDesign #StructuralAnalysis #StructuralCalculations #TeamLeadership

#ProjectManagement #TechnicalDrawings #StructuralAssessment #StructuralAppraisal
#SiteSupervision #SeismicDesign #SeismicCalculations #InfrastructureModelling
#TechnicalDocumentation #ConceptDesign #ConceptFeasibility #CertificationProcess
#Tenders #BillofQuantities #Regulations

Example 1
 41

Food & Agriculture

Example 1
Food & Agriculture 42

Coffee Chain Operations Manager

Who you are

I have lived, breathed, and drunk coffee my entire life. Born into a family that ran an award-
winning roastery and café, I developed a fondness for specialty coffee from an early age.

What you do

Although I initially pursued a different career by going into technical sales, in 2012 I followed my
heart back to the coffee industry as a Farm Manager in Colombia, with responsibility for team
leadership as well as crop production, sustainability, and profitability. Today, as a Senior Operations
Manager, I bring to the table expert knowledge of producing, marketing, cupping, and retailing green
coffee, as well as an enthusiasm for experimenting with fermenting, drying, storing, and processing
techniques.

Who/what you support

Through my previous life as a barista and Store Manager, and current work on a coffee farm, I
strongly benefit from a decade of customer service and customer retention experience in a high-
pressure sphere, combined with excellent negotiation, business development, and relationship
management expertise.

Hashtags

#TeamLeadership #FarmManagement #SiteOperations #OperationsManagement

#CoffeeProduction #CoffeeFarming #Harvesting #Transplanting #Processing #Fermenting
#Drying #Storage #Roasting #Sustainability #FairTrade #Tasting #Cupping #Recruitment
#Onboarding #Training #Development #CustomerService #QualityAssurance

Why this example is effective

This summary adopts an engaging, personalized storytelling format to explain how they ended up
on their current career path, from their (relevant) upbringing and initial work experience through to
the multiple directions they pursued along the way before returning to their true calling.

Example 1
Food & Agriculture 43

Example 2 – Restaurant Manager

About
My passion for restaurant management lies in its intersection of food, people, and life
experiences. When it comes to food, I see not only the product we serve, but the impact
it and the dining experience has on each individual. For the past 7 years as a leader and
business owner, I’ve invested heavily in the training & development of my staff and location.
The energy and enthusiasm we collectively emanate directly influences food quality and the
overall customer experience. I love what I do, and I love to see others feel the same. In turn,
this positively boosts the company’s reputation, the customer experience, and significantly
increases the bottom line.

#OperationsManagement #TeamLeadership #PerformanceManagement #KitchenOversight

#Food #Beverage #FrontofHouseSupervision #InventoryManagement #QualityControl
#FoodPresentation #Scheduling #BudgetManagement #CostControl #Hiring #Training
#Mentoring #Health #Safety #Sanitation #ComplaintResolution #MarketingStrategy
#Promotions #BusinessDevelopment #Sales

Example 3 – Head of Culinary Product Development

About
As an Agricultural Research Specialist, I am dedicated to improving human health and
wellness through food by integrating technologies and revolutionizing food production
systems. For the past 12 years, I have led and coordinated cross-functional research teams
for some of the world’s leading food product conglomerates.

Drawing upon my degrees in Agriculture and Culinary Arts, my background as an Executive

Chef and Product Researcher, and having grown up on a wheat and dairy farm, I leverage
these experiences to analyze, research, and investigate novel methods of improving animal/
soil health, nutrition, and other facets of food quality for major food industry players.

#ProductManagement #CulinaryProducts #FoodResearch #ProductStrategy

#ProductImprovement #TeamLeadership #ProjectManagement #TrendAnalysis
#CulinaryDevelopment #ProductPositioning #BusinessIntelligence

Example 1
 44

Engineering

Example 1
Government & Public 45
Administration

Government Auditor
Who you are

I am a senior government auditor with 11 years of experience at federal level.

What you do

My expertise is applied to managing the full lifecycle of complex export and import audits, including
biosecurity, quarantine isolation, hatcheries and animal reproductive centers for bovine, equine,
and small ruminants.

Who/what you support

I have a strong reputation for my ability to develop productive client relationships and
to encourage an ethical, comradery-driven work environment for colleagues at all levels.

Hashtags

#CertifiedAuditor #CustomsAudit #Import #Export #ExportControls #ImportControls

#GovernmentRegulations #Investigations #Compliance #AuditReporting #AuditRecords

Why this example is effective

Although concise and serious, the individual has given us interesting insight into their leadership
and interpersonal style through non-buzzwordy descriptors (ethical, comradery-driven). As this is a
niche area of expertise, their judicious and precise use of specific keywords means their profile is
likely to appear high in the recruiter’s search list.
Example 1
Example 1
Government & Public 46
Administration

Example 2 – Civil Servant

About
As the Administrative Analyst for the City of Knoxville, I analyze administrative processes
and develop strategies to improve efficiency, productivity, and profitability at local
government level. With more than 12 years of experience in the public sector, I strategically
compile and evaluate data to develop measurable and actionable solutions that drive
organizational goals. I also have a significant practice in maintaining compliance with
federal, state, and local regulations. Building upon my MBA and Certificate in Grant Writing &
Administration, I am currently completing a Master of Public Administration.

#DataAnalysis #FinancialAnalysis #StrategicPlanning #PublicPolicy #PolicyAnalysis

#ReportWriting #ProgramManagement #StaffDevelopment #OrganizationalDevelopment
#EthicalDecisionMaking #GrantWriting

Example 3 – Senior Policy Planning Officer

About
I am a federal-level strategic initiatives and policy planning specialist with 21 years of
experience providing research, analysis, strategies, and advice on government policy,
planning, and evaluation issues relating to a wide sphere of topics. Since joining the federal
government in 2011, I have been assigned to ministries including the Department of Foreign
Affairs, the Department of Health, the Department of Veterans Affairs, and the Human Rights
Commission. My specific areas of interest are qualitative and quantitative research in support
of policy and planning decisions related to immigration, COVID-19, travel and tourism,
consumer behavior, and veterans affairs.

#policyresearch #policymaking #policyanalysis #covid19 #immigration #veterans

#tourism #consumerbehavior #demographics #economictrends #socialresearch
#publicpolicy #thinktanks #dataanalysis #consultations #politicaldevelopments #briefings
#publicadministration

Example 1
 47

Healthcare

Example 1
Healthcare 48

Surgical Technology Specialist

| Sterile Processing Manager
Who you are

I have 16 years of people-centered leadership, daily operations

management, and service delivery expertise

What you do

within surgical technology, sterile processing, and endoscopy in HMO and PPO settings. In
addition to extensive knowledge of healthcare instrumentation, tools, and equipment for Robotic,
Orthopedics, Cardiovascular, Neuro-Spine, OBGYN, Cysto and other specialties, I am familiar with
regulatory guidelines such as OSHA, JCAHO, AAMI, and AORN.

Who/what you support

I have an excellent reputation for outstanding critical thinking, problem-solving, diplomacy,

and communication skills, as well as for my successful track record in driving productivity
and service level improvement in hospitals within a highly-regulated industry.

Hashtags

#SurgicalTechnology #HealthcareManagement #HealthcareAdministration #TeamLeadership

#SterileProcessing #Surgical #Endoscopy #Perioperative #Clinic #Outpatient
#FinancialPerformance #CostAccounting #Billing #CapitalBudgeting #Reprocessing
#TechnicalLeadership #OperatingRoom #OR #MedicalInstruments #Staffing #Compliance
#VendorManagement #Inventory #BudgetManagement

Why this example is effective

This person has done a great job of making specialist and technical terminology relatively easy
to follow for a non-specialist reader (e.g. HR or a recruitment assistant). They have managed to
condense their 16 years of experience into a concise, keyword-rich paragraph.
Example 1
Example 1
Healthcare 49

Example 2 – Healthcare Operations Director

About
A meticulous, unflappable, vigorously ethical healthcare operations leader with 16 years of
experience in driving operational efficiency and consulting on global issues such as strategic
development, board of directors management, and external affairs. I specialize in navigating
organizations through sustainable process and performance improvements, as well as the
integration of strategic plans to drive brand reputation, customer service, and revenue growth.
I am highly respected for my people management, project management, negotiation, and
influencing skills, as well as for my ability to energetically handle complex data and multiple
projects simultaneously in fast-paced hospital settings.

#OperationsManagement #ProjectManagement #CrossFunctionalLeadership

#PerformanceImprovement #Quality #Safety #ProgramDevelopment #EmployeeEngagement
#GapAnalysis #SWOTAnalysis #RootCauseAnalysis #ChangeManagement
#HospitalBuildOuts #Mergers #Acquisitions #M&A #OrganizationalDevelopment
#LeadershipCoaching #PhysicianRecruitment #SixSigma

Example 3 – Family Support Practitioner

About
I am a Family Support Practitioner and Case Manager with 22 years of international
experience supporting children and families with significant medical, social, developmental,
and emotional needs. I have extensive expertise in acting as a primary provider, working in
public and private sector settings, interfacing with government and community agencies,
and initiating outreach activities to achieve the best possible results for my clients.

#CaseManagement #AnteNatalIntervention #PostNatalIntervention #PerinatalSupport

#TeamSupervision #TherapyCoordination #Screening #Testing #Diagnostics #SpecialNeeds
#Autism #InfantMentalHealth #SocialEmotionalDevelopment #AgencyLiaison
#CommunityOutreach #Telemedicine #VideoInteractionGuidance

Example 1
 50

Hospitality

Example 1
Hospitality 51

General Manager

Who you are

I am a senior hospitality executive with nearly four decades of international expertise in

What you do

building, opening, restructuring, expanding, and renovating luxury hotels, resorts, spas, and
wellness facilities in North America and Europe.

Who/what you support

I excel at building strong relationships with owners and representatives, managing and
inspiring teams, and identifying opportunities to enhance operations, guest experiences,
and services. My efforts frequently translate to significant increases in organisational
reputation and profitability. Twice nominated for General Manager of the Year.

Hashtags

#GeneralManagement #HotelManagement #OperationsManagement #TeamLeadership

#Performance Management #PreOpening #Opening #YieldManagement #RevenueManagement
#StrategicNegotiations #Budgeting #MarketingStrategy #BusinessStrategy #GuestSatisfaction
#RoomsDivision #Food #Beverage #ProcessOptimization #WorkflowOptimization #Inspections
#QualityAssurance #QA #CustomerService

Why this example is effective

In one succinct paragraph, the reader gains a clear understanding of this person’s current career
level, length and areas of expertise, key accomplishments, and accolades. As their potential next
career step could involve any number of management roles, the hashtags incorporate the major
keywords of more obvious paths (e.g. hotel operations oversight, hospitality management, directing
launches and renovations, etc.).

Example 1
Hospitality 52

Example 2 – Spa Operations Director

About
I am an energetic and highly-imaginative Spa Operations Director with 15 years of experience
in delivering unforgettable wellness experiences across Central, Western, and Eastern
Europe. In addition to multi-site operations and design project coordination, I have well-
rounded knowledge in all aspects of wellness design, thanks to my deep understanding
of therapist requirements, guest journeys, and profit centres. Having begun my career as a
therapist, I know exactly what works from a design perspective for functional success and to
ensure spa teams can deliver stellar guest experiences of maximal quality and service. I am
heavily involved in all angles of the design experience, from concept and architectural design
briefs through to area program development, site visits and inspections, technical meetings,
and project delivery for 5-star hotels and luxury resorts.

#MultiSiteSpaOperations #PortfolioManagement #DesignTeamCoordination

#ProjectPlanning #SpaArchitecture #WellnessArchitecturalDesign
#InteriorArchitecturalDesign #DesignBriefs #WellnessConcepts #SpaDesign #SpaConcepts
#SpaOperation #PreOpening #AreaPrograms #GuestLoads #DesignPresentations
#DesignBrandStandards #ConstructionStandards #ProjectReports #GuestJourney

Example 3 – Hospitality & Leisure Consultant

About
Drawing upon my 20-year background in the hospitality and tourism fields including hotels,
cruises, tour operations, destination management, and retailing, I provide customized
consulting services to the hospitality and leisure tourism sectors. This builds upon my
14 years as Hospitality Director with one of Europe’s foremost destination management
companies. In this role, I steered the stellar repositioning, growth and development of the
organization into a multi-million $ premier services provider. It now operates in 9 countries
across Britain and Western Europe, servicing around 1 million guests annually.

#Resorts #YieldManagement #HotelManagement #Tourism #HospitalityManagement

#HotelOpenings #Leisure #MarketingStrategy #RoomsDivision #FrontOffice
#SalesManagement #Restaurants #OnlineTravel #TravelManagement #CustomerSatisfaction
#PreOpening #Ecommerce #BusinessTravel #MenuDevelopment #MarketPlanning
#FineDining #RestaurantManagement #Cruises #RevenueForecasting #LuxuryTravel
#LoyaltyPrograms #TourOperators #GuestServiceManagement

Example 1
 53

Human Resource
Management

Example 1
Human Resources & 54
Recruitment

Employee/Industrial
Relations Consultant
Who you are

A senior HR, employee relations and talent specialist, I apply my 15+ years
of expertise to

What you do

strategic HR consulting, workplace investigations, conflict resolution, and talent acquisition &
retention. Having founded two professional services businesses,

Who/what you support

I am skilled in advising leadership on navigating their way through people-related

business challenges. My background as a college instructor adds to my ability to
engage, coach, and support groups and individuals. Member of the Mediation Council
and a Fellow Member of the Chartered Institute of Management.

Hashtags

#HRServices #PerformanceManagement #EmployeeRelations #IndustrialRelations

#ResourcePlanning #OrganizationalDevelopment #Training #Development #TalentAcquisition
#TalentManagement #Retention #DisputeResolution #Mediation #WorkplaceInvestigations
#EmploymentLaw #GrievanceAppeals #DisciplinaryHearings #Redundancies #ChangeManagement
#Unionized #NonUnionized #Compliance #GDPR #PortfolioManagement #DEI

Why this example is effective

This individual can pursue a number of different roles within the HR sphere, so they’ve kept their
summary relatively general. The keywords they’ve used and the way their career history has been
presented have the effect of attracting a variety of related (yet distinct) opportunities, rather than
excluding them for being too specialized in any specific area. They have also mentioned industry
memberships to underscore their expertise.

Example 1
Human Resources & 55
Recruitment

Example 2 – HR Manager

About
I am a Human Resources Manager with 10 years of international experience in all aspects
of HR including employee relations, conflict resolution, performance management,
coaching, compensation, organizational development and recruitment. I have managed
HR departments of 25+ direct reports in both the US and UK. I have a strong ability to lead,
collaborate and coach others and, as a result, have earned the respect and trust of both
internal and external clients at all levels.

#HR #HumanResources #TalentManagement #Recruiting #PerformanceManagement

#SuccessionPlanning #TalentAcquisition #EmployeeRelations #Sourcing
#EmployeeEngagement #Retention #TeamBuilding

Example 3 – Senior Recruitment Consultant

About
An efficient, approachable, and diligent Executive Search and Recruitment Specialist with
14 years of experience in international recruitment (Construction, Property, Engineering).
I meticulously source, screen, and introduce quality candidates to clients across North
and South America. I provide a friendly and consultative approach while working
with international contracting firms, architecture and engineering consultants, project
management consultants, and development firms on their hard-to-fill positions. Having spent
time living and working in Mexico, Canada, Chile and the US, I have local market knowledge
which is invaluable throughout the recruitment process.

#GlobalTalentAcquisition #Recruitment #TalentManagement #BusinessDevelopment #Sales

#AccountManagement #RelationshipManagement #Negotiations #ContractManagement
#LeadGeneration #B2B

Example 1
 56

IT & Technology

Example 1
IT & Technology 57

Chief Technology Officer

Who you are

I am a people-centric technology leader with 20 years of expertise as a

driver and innovator in the public and private sectors.

What you do

I’m passionate about creating digital and technology transformation solutions that are growth and
ROI-focused, enable greater resource access and usability, and seamlessly integrate new technology
to enhance the user experience.

Who/what you support

As a leader, I develop and inspire engaged teams with robust technical skills, boundless
curiosity, and an ability to tackle innovation challenges with enthusiasm.

Hashtags

#TeamLeadership #MultiSiteTechnologyOperations #DigitalTransformation #ProjectManagement

#InfrastructureManagement #TechnologicalAssets #LearningPlatforms #ProofofConcepts
#RemoteManagement #DisasterRecoveryPlanning #RiskManagement #ITServiceManagement
#ChangeManagement #DataPrivacyLaws #BudgetManagement #TechnologyStandards
#TrainingNeedsAnalysis #HRIS #FIS #LMS #Cloud #Mobile #IoT #AR #VR #AI #UI #UX

Why this example is effective

Technical summaries tend to focus on technical expertise. What makes this summary stand out
is its equal emphasis on leading, inspiring, and engaging the individuals they manage. We gain the
impression of a well-rounded leader who is capable of successfully overseeing both the technology
and people aspects of their role.

Example 1
IT & Technology 58

Example 2 – Senior Technology Product Manager

About
Senior Product Manager with 18 years of international project expertise in the education
and banking industries. Spearheaded numerous initiatives to identify, plan, and deliver
enterprise-wide, scalable business technology transformation projects from conception to
benefits realization in complex and time-challenging environments. Leverage strong technical
leadership background to select and implement solutions that bridge the gap between
business and technology needs, optimize internal operations, and maximize revenue. Excel
at owning the complete product management process while steering onsite/offshore teams
in the smooth delivery of multi-million-dollar projects. Delivered > 40 projects to date from
concept to delivery, with all delivered on time and within budget.

#ProductManagement #ProjectManagement #TechnicalProjectDelivery #ProductVision

#ProductRoadmap #ProductDelivery #MultiFunctionalLeadership #BusinessIntelligence
#BI #StakeholderEngagement #VendorManagement #PartnerManagement #Agile
#DigitalTransformation #UX #UI #DataAnalytics #RequirementsGathering

Example 3 – Software Engineer

About
I am a senior Platform Engineer with 9 years of robust experience in VoIP technologies,
including platforms enabling video calls with both audio and video streams. I am familiar
with designing, building, testing, deploying and maintaining APIs, cloud applications and
SIP proxies, as well as writing code, handling triages and escalations, and reacting to critical
alerts. Cheerful, dynamic and super focused, I take pride in guiding talented teams in tackling
pioneering engineering projects.

#WebBasedSystems #SaaSApplications #Telephony #DistributedSystems

#HighlyAvailableSystems #CloudPlatforms #RelationalDatabases
#MicroserviceArchitecturePatterns #AntiPatterns #Agile #TeamLeadership
#ProjectManagement #BackendDevelopment #CrossFunctionalCollaboration

Example 1
 59

Human Resource
Management

Example 1
Law & Public Safety 60

Senior Corrections Officer

Who you are

I am a positive and solution-oriented Community Corrections Officer

What you do

who specializes in the assessment, classification, assignment, supervision, and rehabilitation of

offenders committed to correctional institutions and advanced social casework pertaining to re-
entry into the community.

Who/what you support

In addition to frontline correctional institution leadership and performance management

experience, I am familiar with all aspects of court liaison, program delivery, group supervision,
relationship management, and cross-functional/cross-service collaboration. I have a reputation for
being an effective communicator and influencer who remains calm under pressure, able to adeptly
handle and problem-solve high-risk scenarios.

Hashtags

#TeamLeadership #CaseManagement #CommunityOrders #OffenderSupervision #Interventions

#ProgramManagement #OffenderProfiles #ReportWriting #RiskAssessment #ConflictResolution
#IndividualizedCasePlans #CommunityLiaison #ExternalStakeholderManagement
#PeopleDevelopment

Why this example is effective

This summary is clearly written, packed with appropriate keywords, and carefully leads the reader
through the person’s areas of expertise and interpersonal skills. While soft skills should usually be
avoided in a summary, in this case the individual has drawn attention to soft skills that are actually
essential to an effective public safety professional (works well under pressure, good communication
and problem-solving skills, and so forth).

Example 1
Law & Public Safety 61

Example 2 – Senior Counsel

About
I am a Senior Counsel with two decades of global legal experience. I practiced as a lawyer in
New Zealand and Australia, specializing in commercial and business law, before relocating
firstly to the US and then the UK. As well as the Australasian, North American and UK
markets, I am generally familiar with practices in Europe, South-East Asia, and the Middle
East. Through my education and international career, I enjoy working with people from diverse
cultural and linguistic backgrounds.

#Mergers #Acquisitions #M&A #PropertyLaw #PMI #EmploymentLaw #BusinessPurchases

#BusinessSales #Conveyancing #IPLaw #GeneralLegalAffairs #CorporateLegalAffairs
#CorporationLaw #CommercialLitigation #PrivacyLaws #GeneralLitigation #Wills #Trusts
#MigrationLaw #CrossBorderTransactions #Patents #ProjectManagement #TeamLeadership
#Training #Development #BoardofDirectors #ShareholderMeetings

Example 3 – Head Lawyer (Corporate Finance)

About
I possess over 25 years’ PQE, acquired both in-house and in private practice. My legal
expertise blends together several diverse yet complementary disciplines in the areas
of technology law, corporate finance and securities law, intellectual property law,
entertainment law, and civil litigation. I spent the first half of my career as a litigator,
successfully arguing many high-value commercial cases before the Supreme Court,
before pursuing my broader interests. I have developed close working relationships with a
wide client base, spanning start-ups and private corporations, VC and PE investors, issue
managers, investment banks, underwriters, public listed companies, MNCs, and government-
affiliated organizations. I have helped list 10 companies on the Stock Exchange. I have also
successfully closed or assisted in closing M&A deals with an aggregate value in excess of
$410M, and venture capital/private equity financing and funding transactions for multiple
start-up companies with an aggregate value of over $91M.

#CorporateFinance #Mergers #Acquisitions #M&A #TechnologyLaw #EcommerceLaw

#MediaLaw #EntertainmentLaw #Regulatory #Compliance #IntellectualPropertyLaw
#SecuritiesLaw #CommercialLitigation #CivilLitigation #DisputeResolution
#CorporateOperations #EquityBasedFundraising #DebtBasedFundraising
#CorporateRestructuring

Example 1
 62

Logistics &
Transportation

Example 1
Logistics & 63
Transportation

Logistics Manager

Who you are

I am a multilingual Logistics Manager with 13 years of international experience in

What you do

coordinating complex procurement, transport, and ImpEx requirements within energy (oil & gas,
renewable, nuclear), FMCG, data centers, and utilities. In addition to strong leadership and supplier
relationship management expertise, I energetically coach, mentor, and facilitate learning and
development opportunities for my team.

Who/what you support

Clients have included Total, Chevron, SonaCom, Ribus, Energas, Google, Equinix, Amazon, Facebook,
EDF, Lenat, and TechWhizz. Certifications: APICS CSCP, ISO 9001 Internal Auditor, INSEAD
Leadership Program.

Hashtags

#InternationalLogistics #Procurement #Purchasing #MaterialsFlow

#FullLifecycleProjectManagement #BudgetManagement #TeamLeadership #Resource
Management #MultimodalTransportation #CustomsDocumentation #Duty #Tax #Tenders
#Bids #RFQ #RiskManagement #ContractNegotiations #Incoterms #Terms&Conditions #T&C
#QualityControl #QC #KPIs

Why this example is effective

In a concise paragraph, the individual talks us through their career level and length of experience,
areas of expertise, and noteworthy big-name clients. They have also highlighted key(word)
qualifications relevant – and potentially essential – to senior-level logistics roles.
Example 1
Example 1
Logistics & 64
Transportation

Example 2 – Site Operations Manager

About
I am a site operations and logistics leader with 10 years of international experience in
managing the physical operations of IT and critical environment infrastructure at enterprise
level. I have a robust reputation for my ability to successfully steer large-scale and complex
projects/programs through coordinating stakeholders across multiple time zones and
business areas, while acting as a single point of contact for all initiatives. My operations and
logistics background has added incredible valuable when identifying areas where corporate
social responsibility, particularly diversity & inclusion, can have a powerful impact on
business, people, and community.

#ProjectManagement #ProgramManagement #TeamLeadership #ChangeManagement

#CriticalInfrastructure #AssetManagement #Logistics #Operations #VendorManagement
#CrossFunctionalCollaboration #Communications #Audit #Compliance #QualityControl
#QC #BudgetManagement #CloudOperations #Innovation #DataAnalysis
#CorporateSocialResponsibility #ThoughtLeadership #WorkplaceInclusion #TalentStrategies

Example 3 – Commodities Manager

About
I am a multilingual Global Commodities Manager with 9 years of experience in agile
international settings, including conglomerate corporations. I possess a robust understanding
of international trade, logistics, and export. I have led multi-million $ global innovation
projects requiring exceptional people management, analytical, problem-solving and issue
escalation skills, as well as the ability to synthesize complex data. I am a compelling
negotiator who can influence and convince with integrity. My strong communication and
interpersonal skills help me cultivate excellent relationships in multicultural environments with
respect for diversity.

#GlobalProcurement #SoftCommodities #FMCG #ProjectManagement #Procurement

#Transformation #Sustainability #StrategicSourcing #TacticalSourcing #RawMaterials
#SupplyChain #ProductionProcesses #StakeholderManagement #SupplierManagement
#Pricing #Quotes #MarketResearch #MarketIntelligence #CustomerCentricSolutions
#PerformanceImprovement #RFQ #RFI #Contract Management #CategoryManagement
#CategoryStrategy #RiskManagement

Example 1
 65

Management

Example 1
Management 66

Operations Manager

Who you are

I am an energetic, efficiency-driven Operations Manager with 9 years of experience in

What you do

driving high performing teams, process improvements, and client satisfaction initiatives for
multiple sites across the US.

Who/what you support

In particular, I excel at exceeding KPIs for complex enterprise clients, including government
entities, banking institutions, aerospace, and manufacturing.

Hashtags

#TeamLeadership #BusinessAdministration #MultiSiteOperations #ContractManagement

#CustomerSatisfaction #SupplierManagement #QualityAssurance #QualityAudits #SiteInspections
#InventoryManagement #P&L #BudgetManagement #Payroll #Training #Development #Scheduling
#Policies #Procedures #ProcessImprovement #ProcessAutomation #Reporting #Diversity #Equity
#Inclusion #DEI #ConflictResolution

Why this example is effective

This summary gets straight the point, with an emphasis on brevity. However, we gain a clear
understanding of their career level, length of experience, and key focus areas. They have placed
more emphasis on hashtag keywords, as operations management can be a broad area. Rather than
overwhelming the summary body, these hashtag keywords are a great way to incorporate numerous
keywords without the reader having to skim through a wall of text.

Example 1
Management 67

Example 2 – District Manager (Retail)

About
Progressive and sales-driven, I’m a target-smashing District Manager with 20 years of
expertise in leading multi-site chains to long-term success in extremely competitive markets.
From launching new locations to steering matrix enterprises with budgets up to $19M,
I’m equally at ease leveraging my experience and resourcefulness to elevate operational
excellence, workplace quality, customer loyalty, and brand reputation. Communicative and
motivational, I derive huge satisfaction from coaching and training employees to take on new
responsibilities and thrive in their careers.

Select Accomplishments
- General Manager of the Year Award, Hallam Toys (2020)
- Runner Up, General Manager of the Year Award, Hallam Toys (2019)
- Winner, Food & Beverage Operation Excellence Award, PFD (2018)

#AreaManagement #TeamLeadership #StoreOperations #P&L #BudgetManagement

#BusinessPlanning #Forecasting #KPIs #EmployeeRelations #Recruitment
#PerformanceManagement #Training #Development #RevenueGeneration
#ChangeManagement #LossPrevention #InventoryControls #VendorSourcing
#QualityAssurance #Negotiations #Compliance #UnionizedEnvironments

Example 3 – Food Manufacturing Site Manager

About
I’m a savvy and energetic Site Manager with 35 years of experience in food manufacturing,
with an emphasis on ambient, chilled, and frozen products. Product ranges I’m familiar with
include sauces, sausages, pies, desserts, vegetarian/vegan meat replacements, ready meals,
sandwiches, cheese, salads, and cookies. I also have experience in non-food manufacturing
(cosmetics, home cleaning products). I excel at ensuring efficient and cost-effective
business operations & continuous improvement initiatives. I inspire changes in work ethic by
encouraging a ‘’can do’’ approach, thus positively impacting engagement and ownership.

#OperationsManagement #SiteOperations #FoodIndustry #Manufacturing

#ProductDevelopment #ChangeManagement #FMCG #FoodSafety
#SupplyChainManagement #LeanManufacturing #ContinuousImprovement
#BusinessDevelopment #ProjectManagement #QualityManagement #QualitySystems
#BusinessStrategy #PerformanceManagement #Hiring #ProjectPlanning #5S #Procurement
#ProductionPlanning #StrategicPlanning #BusinessProcessImprovement #Purchasing
#ProcessEngineering

Example 1
 68

Manufacturing & R&D

Example 1
Manufacturing & R&D 69

R&D Consultant

Who you are

My expertise goes way beyond crunching numbers. From my beginnings as the first Bonny Foods
Statistician to work full-time in a manufacturing plant in the Australian food industry to my incredibly
diverse career as an R&D Specialist in Australasia, Europe, North America, and the UK, I have always
thrived on being at the forefront of R&D innovations across mid- and high-tech sectors.

What you do

My forte is highly logical, data-driven decision-making based on thoroughly absorbing the finer
details of challenges and objectives of a project, balanced against the wider backdrop of industry
trends and consumer expectations.

Who/what you support

I combine an obsession for the tiniest detail with the ability to never take my eye off the bigger
picture, which has contributed to Bonny Foods’ position as a global market leader.

Hashtags

#ProjectManagement #TeamLeadership #DOEMixtures #DOEFactorials #QualityAssurance

#ProductDevelopment #Strategy #Planning #CostOptimization #TrainingLSS #TrainingStats
#DefectResolution #ProcessImprovement #LeanManufacturing #ConsumerInsights

Why this example is effective

This person has used a storytelling approach to (modestly) talk us through their significant
achievements. The style makes it easy for a non-specialist audience to follow, while incorporating
the right level of relevant keywords and highlights to keep recruiters reading.

Example 1
Manufacturing & R&D 70

Example 2 – Manufacturing Manager

About
Empowering and nurturing hybrid leader offering 17 years’ of achievement-driven expertise
across manufacturing, maintenance, quality control, supply chain, and safety disciplines.
Possess the business acumen and floor know-how to ensure business objective-aligned
results through persuasive negotiations, enhanced business practices, and increased
productivity as a result of the mantra of people, safety, quality, and cost.

#SiteOperations #QualityControl #KPIs #Coaching #Mentoring #EmployeeEngagement

#P&L#StrategicVision #OperationalPerformance #TalentManagement #LeanManufacturing
#ContinuousImprovement #BudgetManagement #CostControl #SupplyChainCoordination

Example 3 – Pharmaceutical R&D Specialist

About
I am a life sciences leader with 12 years of experience spanning strategy and project
execution for initiatives in operations optimization, data analytics, organizational design,
corporate strategy, and technical transformation. I currently provide consulting support
to diverse projects and advise executive leadership from pharma, medical device, and
CROs. My expertise is in applying machine learning, AI, and predictive analytics methods
to R&D that can foster increased patient safety, data quality, and operational efficiency. I’ve
developed some of the industry’s leading models in clinical trial oversight.

#ClinicalTrials #ClinicalDevelopment #PharmaceuticalIndustry #ProjectManagement

#Biotechnology #RegulatorySubmissions #VendorManagement #ClinicalResearch
#Healthcare #Informatics #DataAnalysis #Oncology #MedicalDevices #Startups
#BusinessProcessImprovement #LifeSciences #BusinessDevelopment #DrugDevelopment
#FinancialAnalysis #ChangeManagement #Research #Development #R&D

Example 1
 71

Marketing & Advertising

Example 1
Marketing & Advertising 72

Senior Marketing Manager

Who you are

I am a Senior Marketing Manager with 18 years of experience in driving membership acquisition,

retention, and engagement in North America and Europe.

What you do

I’m passionate about connecting with members through highly-targeted campaigns that build
and solidify long-term relationships, promote the appeal of meaningful products and services, and
incentivize member loyalty.

Who/what you support

I have a robust reputation for developing dynamic, insightful, regionally-specific initiatives

that consistently translate to significant acquisition, engagement, and retention of key market
segments globally for the organizations I represent.

Hashtags

#ProjectManagement #Communications #DigitalCommunications #DigitalMarketingPlans

#DigitalChannelManagement #DigitalCampaigns #DigitalLaunches #ChannelMarketing
#GlobalCampaignManagement #LeadGeneration #Sustainability #RelationshipManagement
#PR #MarketingAutomation #PartnershipManagement #DemandGeneration #SEO #SEM #PPC
#CRM #CMS #SocialMedia #Webinars #A/BTesting #MemberEngagement #MemberRetention
#MemberAcquisition #ContentWriting #CustomerSegmentation #IntranetCommunications
#Newsletters #MetricsAnalysis #B2B #B2C

Why this example is effective

Marketing roles, particularly those in the digital sphere, tend to involve a lot of keywords. This
individual has touched upon the major keywords/areas of experience in the summary, while placing
the (numerous) majority in the hashtag keywords section underneath. This makes it a much easier
read for potential employers.

Example 1
Marketing & Advertising 73

Example 2 – Product Growth Manager

About
An energetic, problem-driven Product Growth Manager, I have a lust for delivering lasting
impact by creatively solving user needs. How? A bit like the Sherlock Homes of growth
analytics, over the past 10 years I’ve thrived on uncovering user insights, identifying pain
points, defining adoption & business indicators, and meticulously conducting analyses
to experiment, reshape, and ultimately present elegant solutions. With a robust history
of managing up and across in both matrix and flat hierarchies, I’ve never been shy about
redefining strategies to propel user and business value forward.

#UsabilityTests #UserFlows #ProductRoadmaps #QualitativeAnalysis #QuantitativeAnalysis

#StakeholderInfluence #ValueValidation #CustomerExperience #CustomerAdoption
#CustomerValue #UserEngagement #UserInterviews #PersonaBuilding #ProductAnalytics
#RetentionAnalysis #Wireframing #OKR Coach #A/BTesting #Sprint #Agile #Product
Management #ProductDesign #SalesCycles #MarketAnalysis

Example 3 – Advertising & Marketing Strategist

About
I am a Campaign Manager with over 10 years of international experience in developing,
implementing, and overseeing catchy multi-channel campaigns, advertising & marketing
strategies, and digital promotion initiatives. I’m genuinely excited about devising growth
tactics that dramatically increase business development, social media, marketing channel,
website traffic, and brand awareness targets. I have a strong reputation for creating and
launching interesting, algorithm-savvy content that translates to higher sales.

#ProjectManagement #CampaignManagement #MultiChannelCampaigns

#TeamCoordination #DigitalMarketing #DigitalBranding #DigitalMedia
#SocialMediaMarketing #AppDevelopment #GrowthStrategy #ContentStrategy #PR
#MetricsAnalysis #VideoProduction #B2B #B2C #SEM #SEO #PPC #UX #UI

Example 1
 74

NGO & Non-Profits

Example 1
NGOs and Non-Profits 75

Policy & Planning Specialist

Who you are

I am a Senior Policy & Planning Specialist with two decades of comprehensive experience within
NGOs, international organizations, and non-profit management, working across multiple political
subdivisions.

What you do

My areas of expertise focus on human rights, international relations, and peacekeeping in conflict-
affected countries.

Who/what you support

I am respected by peers and external stakeholders for my creative problem-solving, commitment to

excellence, long-term vision, systemic thinking, and for building organizational consensus with both
political astuteness and cultural sensitivity.

Hashtags

#HumanRights #InternationalRelations #ConflictAnalysis #ConflictPrevention #Policy #Planning

#InternationalCapacityBuilding #TeamLeadership #ProjectManagement #ProgramManagement
#StrategicPartnerships #SustainabilityInitiatives #Negotiation #Facilitation #RiskManagement
#PersonnelDeployment #ActionPlans #ParliamentaryEngagement #Quality Assurance

Why this example is effective

The individual has smoothly presented an easy-to-follow summary of their career history and areas
of expertise in what could easily have been a dry, jargon-riddled bio. They have used the hashtag
keywords section to delve into more technical detail, leaving the summary body to concisely tell
their story and encourage the recruiter to continue reading.

Example 1
NGOs and Non-Profits 76

Example 2 – Child Rights Advocate

About
I’m an internationally experienced Child Rights Advocate with 11 years of expertise working
within child rights advocacy and childhood services at government level. This know-how,
combined with being a mother who spent 3 years on hands-on maternity leave including to an
adopted special needs child, means I’m passionate about child rights, child protection, and
mental health.

#ChildRights #HumanRights #InternationalRelations #ProjectCoordination #Negotations

#WorkingGroups #Government #CampaignManagement #MarketingCollateral #Reporting
#Grants #ProcurementEvaluation

Example 3 – Human Rights Program Coordinator

About
A multilingual Program Officer and Project Coordinator specializing in humanitarian crises,
refugee affairs, and economic development projects. As a volunteer, I have also worked
to coordinate fundraising and donor relations in support of both displaced people and
developing economies. I am particularly interested in international development projects
which support stability, economic growth, and good governance to positively change people’s
lives.

#HumanRights #HumanitarianAid #GlobalAdvocacy #DevelopmentPractice

#InternationalSecurity #Diplomacy #InternationalRelations #EconomicGrowth
#BusinessEconomics #InvestmentAnalysis #ProjectManagement

Example 1
 77

Real Estae & Property

Development

Example 1
Real Estate & Property 78
Development

Senior Asset Manager

Who you are

I am a Senior Asset Development Director with over 30 years of experience in real estate, property
development, hospitality, and architectural settings across Africa, the Middle East, and Russia.

What you do

My expertise is in strategic business development, product positioning & design, change

management, and corporate planning. I’m passionate about creating environments that enrich lives
by placing the consumer experience at the heart of all decisions, and by amalgamating architecture,
social science, and technical expertise with excellent business acumen.

Who/what you support

My career covers the full gambit of an architect, interior designer, design manager, technical leader,
and project manager to asset developer. I’ve had a hand in it all, from low-rise motels to 5-star high
complex projects, city resorts to urban sanctuaries, ground-breaking office designs, infrastructure
management, to fully-integrated mega retail malls and entertainment centers.

Hashtags

#TeamLeadership #BusinessDevelopment #ChangeManagement #CorporatePlanning

#CorporateStrategy #ValueProposition #ProcessImprovement #PositioningPlanning
#RevenueGeneration #ProjectManagement #DesignStrategy #TechnicalOversight
#ArchitecturalDesign #InteriorDesign #TenderManagement

Why this example is effective

This profile serves the dual function of career summary (for job opportunities) and mini bio (for
consulting opportunities). For that reason, it is slightly longer than most other examples in this
guide. However, it is still relatively concise, clearly articulates the individual’s areas of expertise
and focus, and incorporates level-specific hashtag keywords.

Example 1
Real Estate & Property 79
Development

Example 2 – Development Director

About
With a knowledge of the Latin American real estate market second-to-none, I have been
instrumental in some of the largest property developments that have taken place in the
region over the past 30 years. I have founded numerous real estate investment management
and development firms focused on high-yield jurisdictions in Uruguay, Brazil, Chile, Mexico,
Canada, and the US. Throughout my career, I have been in the driving seat of numerous large-
scale construction, development, and maintenance projects across Latin America.

#DevelopmentManagement #Structuring #ProjectManagement #TenancyCoordination

#TenantSourcing #RiskManagement #LandSourcing #DevelopmentStrategy #Planning
#Approvals #FinancialStructuring #DevelopmentCapital #MasterRetailPlanning

Example 3 – Real Estate Director

About
For over 25 years as a commercial real estate leader, I have achieved a significant track
record in originating all facets of the capital stack including senior debt (CMBS and bridge),
mezzanine and equity, handling acquisitions and dispositions, providing asset and portfolio
management, and managing REO. In my current role as Head of Sutton Region Debt at Willis
Finance, I lead a top-notch team in the origination, structuring, and closing of senior fixed and
bridge floating rate debt across the region.

#BusinessDevelopment #AssetManagement #PortfolioManagement #REOManagement

#DebtLending #EquityLending #Negotiations #Contracts #Underwriting #AssetManagement
#Acquisitions #CommercialReaEstate #PortfolioManagement #DueDiligence

Example 1
 80

Sales

Example 1
Sales 81

Technical Account Manager

Who you are

I am a zealous, impassioned B2B sales specialist with nearly 10 years of experience

in

What you do

cultivating and scaling up client accounts at national level. While my experience and know-how are
primarily within fashion, luxury goods, lifestyle, and sports, I’m always eager to bring my energy and
personality to great opportunities in order to achieve outstanding success.

Who/what you support

I am not afraid of challenges, hard work, and the necessity to prove my sales skills to clients in this
highly competitive market. I’m inspired by working with passionate people who are imbued with the
same spirit, goals, and motivation to create the best opportunities in the market. I fully believe in the
power of being a team player: as Michael Jordan once said, “Talent wins games, but teamwork and
intelligence win championships!”

Hashtags

#KeyAccountManagement #Sales #BusinessDevelopment#CrossSelling #Upselling #Lead

Generation #TerritoryManagement #B2B #B2C #Wholesale #PromotionalCampaigns #Market
Research #CompetitiveLandscapeAnalysis #MetricsAnalysis #PartnerAcquisition #Product
Training #StrategicPlanning

Why this example is effective

This person does an excellent job of talking us through their career level, areas of expertise,
personal attributes, motivation, and what makes them tick in just one paragraph. They have also
incorporated a catchy quote that underlines their dedication to their craft.

Example 1
Sales 82

Example 2 – Customer Success Manager

About
I’m an award-winning Customer Success Manager with 7 years of expertise in energetically
owning accounts and smashing KPIs, achieving low churn rates and significant repeat
business. My secret? Dedicating myself to fully understanding client needs, focusing on
solutions that solve AND elevate, and delivering outstanding service every step of the way.
I currently strategically manage 70 B2B accounts ($9M portfolio value), including two of
Europe’s largest telecommunications infrastructure companies. Last year, I increased my Top
3 accounts by ~90% each with 0% churn rate.

#EnterpriseAccounts #KeyAccounts #B2B #B2C #PortfolioManagement

#ClientRelationshipManagement #CustomerEngagement #SalesManagement #CLevel
#Telematics #ELDSolutions #TechnicalProducts #ProductSupport #VendorManagement
#ProjectManagement #Renewals #Retention #SalesFunnel #Upselling #CrossSelling
#StrategicPlans #SaaS #MetricsAnalysis

Example 3 – Territory Sales Manager

About
I possess nearly two decades of combined expertise in strategic territory sales leadership,
key account management, and marketing & promotion in hospital, pharmaceutical, and
clinical settings. In addition to a wealth of applied knowledge about evidence-based
pharmaceutical care, clinical pharmacy ward rounds, patient counselling, hypertension/
diabetic patient management, and sexual health counselling, I have a strong reputation for
being tenacious, ethical, positive, autonomous, and solution-driven. Achieved #1 Territory
nationally (2021).

#KeyAccountManagement #TerritorySales #StrategicRelationshipManagement

#PortfolioManagement #KeyOpinionLeaders #TeamSupervision #StakeholderEngagement
#ExpertLiaison #FieldMedicalAffairs #HospitalTrends #HospitalPractices
#MaterialsDevelopment #Presentations #HealthcareProfessionalEducation
#CompetitiveLandscape #MedicalCommunications #ClinicalData #ProductLaunches
#Hospitals #Oncology #MedicalScienceLiaison

Example 1
 83

Science

Example 1
Science 84

Food Scientist

Who you are

As a Food Scientist, I am committed to leveraging my love of all things wellness and

the power of the free market to create food-based wellness at scale.

What you do

For the past 12 years, I’ve strived to think big, and to then think bigger. After all, sometimes big ideas
can solve the world’s most pressing problems. I strenuously minimize risk by thinking objectively:
carefully analyzing problems can be the difference between an unachievable idea and a practical,
scalable solution.

Who/what you support

I strive to use these principles, alongside my technical food science background (ingredient
functionality, sensory, flavor), to build creative win-win solutions for clients and partners. Recent
successes include innovations involving forward osmosis, smart packaging, and alternative
proteins. I won’t hide it: as a huge fan of Star Trek, I won’t deny I’ve looked to its many iterations for
inspiration!

Hashtags

#ProductDevelopment #FoodTechnology #FoodProduction #FoodEvaluation #R&D

#LaboratoryProtocols #Microbiology

Why this example is effective

It’s catchy. The summary incorporates practical terminology with idealistic language to present the
individual as a dedicated scientist who looks outside the box for inspiration. They even throw in a
reference to Star Trek! We get the sense of a scientist who is ‘on our side’, focused on the world
around us rather than on the lab in front of them. A profile visitor will almost certainly keep reading
their profile to learn more.
Example 1
Example 1
Science 85

Example 2 – Research Scientist

About
I’m an AI Research Scientist with 9 years of experience in developing algorithms that
learn to autonomously interpret and act in complex environments. After graduating with a
PhD in AI research, I spent 5 incredible years in industry, where I independently launched
deep learning and classical machine learning programs to identify and capture high-value
opportunities. I thrive on developing machine learning algorithms, as well as intelligent
systems that accelerate these. I’m truly fascinated by intelligence that involves deep learning,
reinforcement learning, and unsupervised learning.

#MachineLearning #ElectricalEngineering #ProjectEngineering #ObjectOrientedProgramming

#OOP #CloudComputing #DataVisualization #Robotics #DataScience #ArtificialIntelligence
#AI #QuantitativeResearch #VersionControl #Algorithms #Debugging #StatisticalModeling
#SoftwareDevelopment #ImageProcessing #Programming #DeepLearning

Example 3 – Occupational Psychologist

About
I am a Chartered Occupational Psychologist with a passion for discovering what makes
people tick and supporting individuals to perform at their best in the workplace. I’m
intrinsically curious about who people are, and have an innate ability to quickly build a rapport
with others. My areas of expertise include workplace performance, individual and executive
coaching, organizational research, assessment & development centers, 360 Feedback,
talent management, psychometric assessment, and dispute mediation.

#OccupationalPsychology #OrganizationalPsychology #PerformanceManagement

#AssessmentCenters #DevelopmentCenters #ManagementEvaluation #TalentAcquisition
#Retention #Engagement #Productivity

Example 1
 86

Sports

Example 1
Sport 87

Sport Psychologist

Who you are

As a qualified Sport Psychologist and experienced Consultant, for the past 15

years

What you do

I’ve worked with athletes, executives, and organizations to facilitate wellness, productivity,
engagement, and goal setting.

Who/what you support

By combining sports psychology, workplace coaching, and life coaching, I help participants to
communicate more effectively and recognize stumbling blocks in their personal and professional
lives. This in turn builds trust, provides clarity and direction, promotes team building, creates deeper
relationships, and increases productivity and engagement.

Hashtags

#SportPsychology #PersonalDevelopment #WellnessCoaching #ProgramDevelopment

#ProgramManagement #PhysicalTherapy #GoupTherapy #IndividualTherapy #MentalHealth #CBT
#CareerCounseling #ExecutiveCoaching #LeadershipDevelopment
#StressManagement #LifestyleCoaching #BusinessCoaching #ConflictResolution

Why this example is effective

This summary neatly doubles as a career summary (for job opportunities) and mini sales spiel (for
consulting opportunities). The style has a persuasive feel, with an emphasis on the results to be
gained by leveraging their expertise.

Example 1
Sport 88

Example 2 – Head Coach

About
Drawing upon two decades as a Head Coach and player in Canada and Australia, I have an
outstanding reputation for my ability to coach soccer teams to record-breaking success,
built upon a fervent commitment to player education and development. In addition to my
instinct for recruiting talented players internationally, I continually demonstrate the technical
and tactical skills needed to produce high-performing teams. As a player, I have coached
and been voted into numerous all-star games and regularly selected as captain due to my
leadership qualities, team contribution, and integrity. I am deeply familiar with industry rules &
regulations including the FFA Code of Conduct and United Soccer Coaches Code of Ethics.

#SportsEnhancement #Training #PlayerDevelopment #Scouting #TeamPractice

#GamePlanning #Evaluations #Workouts #FunctionalBehaviorAssessments
#ProgramDevelopment #ConditioningPrograms #EmployeeRelations #BudgetManagement
#Fundraising #PublicRelations #Counseling

Example 3 – Sport Engagement Manager

About
Obsessed by sport since a very young age (I was a confident skier and junior skateboarder
by age 3!), I possess a wealth of experience working as a Sport Engagement Manager within
local government and business sectors to promote access to sport in the community.
Drawing upon my Master of Sport Management and my background in policy and strategy
development, project management, event planning, government affairs and community
outreach, I have helped launch or overhaul 32 local programs and facilities in the past 7
years. I also provide strategic support and policy advice to local government and to the
Department of Sports, Arts & Culture. More recently, I worked on a number of exciting
consultancy projects, bringing key public and private bodies together to take forward new
sport initiatives in schools, public spaces, and community centers.

#SportManagement #SportEngagement #CommunityOutreach #PublicPolicy

#ProjectManagement #Research #ChangeManagement #ProjectPlanning #PolicyAnalysis
#Lobbying #GovernmentLiaision #Negotation

Example 1
 89

How to Structure
Your Headline

Example 1
 90

A title that reflects your current or desired

Please… if you can’t think of an level
interesting headline, then just put your
current job title. When I spot a sea of If you’re looking to move into a different
‘Currently seeking new opportunities’, sector or role, you might go for a more general
none of them jump out at me as I go headline (e.g. ‘Senior Advisor to Government’
through my search results. You need to instead of ‘Policy Planning Specialist’ or
put in a little more effort if you want to ‘Commercial Luxury Property Director’ instead
attract attention. of ‘Property Director’).
– HR Consultant
A statement or mini elevator pitch

Alongside your name, profile picture, Then there’s a statement or mini elevator
background image and summary, one of the pitch. This style is popular with users who
first things a visitor will spot is your headline. want to stand out. Even though you have
220 characters, use these wisely. Minimize
Your headline is a fantastic opportunity to fluff and get straight to the point. Ensure the
entice visitors to keep on reading. You have statement is relevant, keyword-rich, and tells
220 characters to draw people in and further us something useful. Avoid anything boring,
boost your profile keywords at the same time. vague, lengthy, or eye-rolling.

Your headline needs to clearly highlight your Here’s an easy way to do this. First, tell
area of expertise to immediately grab the the reader WHO you are. Second, who you
attention of potential employers. Be specific. SUPPORT. Third, HOW you SUPPORT them.
Incorporate important keywords. Where Don’t forget to include keywords.
appropriate (especially for statement/mini
elevator pitch headlines), don’t be afraid to be For example:
creative!
Africa Brand Ambassador | Disrupting the
LinkedIn gives you a default headline to avoid Status Quo | Keynote Speaker | Kickass Author
leaving it blank. You should change this to | TedX Speaker | Top 50 Global Thought Leader
make it more personalized and specific. #DigitalDisruption #Innovation #FutureofWork |
Promoting Africa to Global Audiences
There are three directions you can go with this:
The use of icons and emojis is becoming
1. Your current job title increasingly popular in headlines on LinkedIn.
2. A title that reflects your current or desired Our advice: these should be used sparingly. If
level they don’t serve a clear purpose – e.g. a tree
3. A statement or mini elevator pitch icon on an agricultural specialist’s headline,
for example - then it’s better to leave them out.
Let’s take a look at each of these, so you can In fact, irrelevant or unprofessional icons can
decide which fits best with your brand and be off-putting to profile visitors. Which is the
purpose. opposite of what you’re trying to achieve.

Your current title Whichever option you choose – your job title, a
representative title, or a mini-statement, ensure
Your job title is your default safe bet. Curious it’s clear, relevant, and keyword-driven.
eyes at your current organization won’t think
twice about it. For example, Operations
Manager, Quality Control Specialist, or CEO.

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Just another thought on keywords while we’re • Passionate

on the subject. We’ve talked a lot about the • Expert
importance of keywords. Specific keywords • Creative
that underline your experience and expertise • Innovative
are absolutely essential if you want to be • Certified
found.
Now, we’re not saying that you absolutely
Where people struggle is when it comes shouldn’t use them. But if you really feel the
to describing themselves. Recruiters can need to add an adjective, how about something
immediately lose interest when they see yet that gives us insight into your professional
another headline describing the person as personality? For example: enthusiastic,
detail-oriented, a multi-tasker, or someone who ambitious, generous, awesome, courageous,
works well under pressure. or adventurous. These all depend of course
on your job and industry, so choose wisely.
In fact, LinkedIn publishes an annual list of But profile visitors would much rather read
overused buzzwords. Here’s just a handful about an adventurous business development
from a recent list: specialist than an aggressive or focused one.

• Specialized
• Leadership
• Focused
• Strategic
• Experienced

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Examples of
Catchy Headlines

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A title that reflects your current or desired

Catchy headlines can be great if they’re level
done well. On the other hand, people
who attempt humor and get it wrong can 1. Seeking Strategy Advisor/Communications
do themselves a disservice. I once saw Lead roles within DEI, Environmental,
a headline along the lines of ‘Reluctant Social and Governance, LGBTQIA+ or
Former Frat Boy’ and I just rolled my Mental Health
eyes. If catchy headlines aren’t your forte, 2. Need a little order? Then who ya gonna
your position title or a short description call? The chaos buster! HR Administrator/
of your expertise is totally fine. Coordinator seeking next-level HR
– Hiring Manager, Sales & Marketing opportunities
3. Open to luxury commercial property
development management opportunities
4. Experienced Java Developer (QA) looking
To provide some inspiration, we’ve listed for switch to BigData or DevOps
below 30 examples of real headlines reflecting 5. IT Manager with 20 years’ experience
people’s current job title, current or desired seeking IT Director+ roles
career level, and statements/mini elevator 6. Open to new research challenges in AI (and
pitches. possible relocation)
7. Outstanding Middle School Teacher
Customize these to address your own specific seeking Head Teacher Roles
needs and job type. 8. DM me with Scrum Master opportunities |
PSM1
Current Job Title 9. Recently qualified accountant seeking
internal audit or management accounting
1. Resorts Finance Director responsible for a role
global portfolio of theme parks 10. Just relocated back to the UK from China.
2. Media Sales Manager (Radio/Podcast) Open to software development roles in
3. Career Coach | Learning Content Specialist international organizations (languages:
| Business English Trainer English/Cantonese/Mandarin)
4. Co-Founder, Managing Director & Chief
Coffee Pourer
5. Petroleum and Gas Engineer @ Willow
Energy
6. Multicultural Publicity Executive focused on
DEI in broadcasting
7. International Educator, Coach, Trainer &
Consultant
8. CEO | The Apprentice Runner-Up | Forbes
30 Under 30 | Tech Entrepreneur
9. Private Airline Founder | Aviation
Consultant | Experienced Pilot (7,500+
Hours)
10. Internet Entrepreneur | Managing Director
& Co-Founder @jobleads.com | Strategic
Career Coach & Advisor | CTO

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Statement/Mini Elevator Pitch 5. Consultant / Hotel, hospitality & tourism

operating executive delivering growth
1. Disrupting the Status Quo | Keynote by connecting commercials, strategy,
Speaker | Kickass Author | TedX Speaker operations and people skills (Chris Bailey)
| Top 50 Global Thought Leader on Digital
Disruption (Nicky Verd) 6. Demystifying recruiting/hiring one post
at a time | Nerd at heart | Your friendly
2. Passion for Growth, Scaling & Future neighborhood Recruiter (Tejal Wagadia)
| Tech, Process, Sales & Operations 7. Talent Acquisition Leader, author, and
Specialist | Sales Leader | Ready to Disrupt possibly your future colleague (Mike
Norms | Microsoft Power Platform lover Wolford)
| Automation Automation Automation
(Russell Barnsley) 8. I help good companies sell more through
ethical online marketing (Dominik Harman)
3. I teach business owners and sales leaders
how to tap into the unlimited human 9. People Operations, Culture and Leadership
potential to create diverse and inclusive Execution Professional | I love what I do,
culture change and disrupt the sales why I do it, and who I get to do it with
training status quo (Meshell R Baker) (Tiffany Shimek)

4. Using improvisation / humor to transform 10. I help women leaders in the financial
execs, teams into bolder communicators industry that are tired of being undervalued
and leaders at work and life • Keynotes, advance their career | Ask me how to shine
Virtual Learning Events, Facilitation, your talent | Ukulele beginner (Miriam
Storytelling • Comedian, Author, Ex-Tech VP Spinner)
(Kathy Klotz-Guest)

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Now It’s Your Turn

In this guide we’ve given dozens of examples of effective summaries and headlines. Now it’s your
turn to create or improve your own.

Use the space below to draft your own summary and headline. We’ve listed the key elements to
include on the left.

Summary

Who you are

What you do professionally

Who/what you support with your knowledge and expertise

Professional Highlights (optional)

Headline

Your current title

A title that reflects your current or desired level

A statement or mini elevator pitch

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Conclusion

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In this guide, we’ve focused on the latest

The most important things about your LinkedIn best practices, tips, and techniques to
profile summary is that it’s specific and help you put your best (virtual) foot forward.
engaging. If you have a boring wall of
text with lots of irrelevant buzzwords, We explored:
then you will not connect with the • The purpose of your LinkedIn summary and
reader and you will absolutely limit the headline
value of them viewing your profile. • How to structure your LinkedIn summary
– LinkedIn Coach • Examples of effective summaries
• The benefit of using hashtag keywords
• Examples of catchy headlines

Your LinkedIn summary (‘About’) is one of the Now, it’s up to you. By following this advice,
most crucial sections to get right. If done well, your LinkedIn summary and headline are really
you’ll attract interest and encourage the reader going to stand out from the competition.
to keep on perusing. Done poorly, or not at all,
and you may be skipped over for someone who If you’d like to delve deeper, then check out
has put in the time and effort to engage and our Mastering LinkedIn masterclass which
convince. complements this guide.

Just like your resume, you have just 6 to 10 JobLeads also offers specialist career
seconds to make a positive impression on coaching through our webinar series. This
LinkedIn. covers a wide range of topics alongside our
masterclasses and executive guides.
Your summary and headline are crucial to
attracting interest. Not only do these help you As the business author Bobby Darnell once
appear in keywords searches, they’re among said, “Active participation on LinkedIn is the
the first things that hiring specialists look at. best way to say, ‘Look at me!’ without saying
If you fail to impress, they’ll move on to the ‘Look at me!’”
next prospect in their long list of potential
candidates. Good luck! We wish you the very best of luck
with your LinkedIn profile.
Remember, you have 200 characters for
your headline and 2,000 characters for your
summary. There’s no one-size-fits-all formula.

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JOBLEADS ULTIMATE GUIDE TO LINKEDIN SUMMARIES www.jobleads.com