UGE2002 TECHNOPRENEURSHIP

ASSIGMENT: E-BUSINESS PRACTICAL

SEMESTER 1 2023/2024

LECTURER NAME DR. RUSNIFAEZAH MUSA

GROUP/ SECTION GROUP 10/13G

DATE OF SUBMISSION 6 NOVEMBER 2023

No NAME MATRICS ID PHOTO

1.
SHARVENI A/ P SIVAMANI SB23001

2. NURALIA AUNI BINTI RADZALI PB23084

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3. NURINA MAISARAH BINTI CHE PC23157
HAMID

4. NUR SYAZRINA BINTI RAHIM PB23095

5. SITI AISHAH DASNEY BINTI PC23146

CHE FAZIMAN

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 TABLE OF CONTENTS

NO TITLE PAGE
1.0 EXECUTIVE SUMMARY
2.0 INTRODUCTION
3.0 PROMOTION ACTIVITY
3.1 LOGO
3.2 POSTER
3.3 VIDEO
4,0 ENGAGEMENT ACTIVITY
5.0 CONCLUSION
6.0 REFERENCES
7.0 APPENDICES

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1.0 EXECUTIVE SUMMARY

THE2DONG is an online retail business independent online hijab clothing business’s

brand, focusing solely in producing modern, affordable, and contemporary modest hijab wear
which manage by five University Malaysia Pahang Al-Sultan Abdullah students, which are
Sharveni A/P Sivamani, Nuralia Auni Binti Radzali, Nurina Maisarah Binti Che Hamid, Nur
Syazrina Binti Rahim, And Siti Aishah Dasney Binti Che Faziman. THE2DONG is a platform
that provides reasonably priced, premium hijabs to Malaysian ladies. THE2DONG is not just
a hijab, it is a statement, a celebration of diversity and an embodiment of the fusion between
modernity and tradition. At THE2DONG, we recognize hijabs not only as fashion accessories
but as functional pieces that transcend conventional attire.

As we know, social media platforms have developed into online markets, and university
students starting their own businesses should make strategic use of them rather than just relying
on them. Social media is an exceptionally significant tool in today's corporate environment
because of its capacity to interact with a large audience, increase brand recognition, and
cultivate customer relationships. So that, our journey takes place online where we've embraced
TikTok and Instagram TikTok to conduct promotional and engagement activities because
different social media platforms cater to diverse audiences. Moreover, it is an excellent
substitute for advertising, convincing clients to purchase our goods, and engaging with
customers, hence facilitating direct interaction with customers. Real-time engagement with our
customers helps us receive feedback, understand their audience, adapt to their needs, and build
lasting relationships. The regular engagement from our lovely customers helps in building a
positive brand image and promote our confidence level and believe in our business

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2.0 INTRODUCTION

A business is any type of economic activity where products and services are created,
bought, sold, or traded with the goal of making a profit and satisfying customers. It might be
non-profit or for business, but it is the foundation of every economy. Companies can be set up
as corporations, partnerships, limited liability companies, or sole proprietorships.

THE2DONG is an independent online hijab clothing business’s brand, focusing solely

in producing modern, affordable, and contemporary modest hijab wear. Every inch of its
creation is designed intimately with trendy palettes and quality. The name of the THE2DONG
was chosen because its pronunciation is the same as 'tudung', so it is easy to pronounce and
remember by the customers. Not only should the name of the business be trendy to attract the
attention of many people, increase social engagement, and improve sales. Thus, naming a
business is a crucial thing. We use social media platforms for our businesses to reach a large
and diverse audience, including potential customers. The social media that we use are
Instagram and TikTok.

Tudung Bawal, also known as the "Bawal scarf" or "Bawal shawl," is a traditional
headscarf worn by Muslim women, especially in Malaysia and other Southeast Asian nations.
Our sophisticated outfit serves as a mark of modesty in religion and cultural identity, in addition
to making a fashion statement.

Figure 2.0: Tudung Bawal

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Our products are available in more than 70 colors, hence customers have a wide range of colors
to choose from. This allows them to express their personal style, match their outfits, and find
the perfect color that complements their complexion and preferences. Besides that, the wide
color range caters to a diverse customer base, including people with different cultural
backgrounds, skin tones, and style preferences. It promotes inclusivity and accommodates a
broader audience. Therefore, all people can style up their hijab wear as their preference and
satisfaction.

Moreover, the tudung bawal is made from voile premium cotton which is highly
breathable material, allowing air to circulate and moisture to evaporate. This makes cotton
bawal comfortable to wear, especially in hot and humid climates, as it helps regulate body
temperature. Our cotton bawal feels gentle against the skin, making it an excellent choice for
extended wear, including for prayer or daily activities.

In addition, the extraordinary aspect of our tudung bawal is its versatility. It can be worn
in countless ways, reflecting the wearer's personal style and cultural influences. Whether it's
draped loosely over the head, elegantly folded into a triangle, or styled as a turban, the tudung
bawal is an embodiment of self-expression while adhering to religious dress codes. The product
is well-made, is durable and can withstand regular use and washing. It can maintain its shape
and quality over time.

Lastly, our product is sold in affordable prices which enable all class of the consumers
to afford multiple tudung in different colors and styles, allowing for greater variety in their
wardrobe especially for students.

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3.0 PROMOTIONAL ACTIVITY

Business and organization use posters as marketing tools to advertise their brands to the general
public. The marketing mix is incomplete without promotion. Any attempt made by a company
to communicate with potential consumers is referred to as a promotional activity. There are
major goals of promotional actions. Inform customers about our store, its products, prices, and
services and persuade them to buy our products. Promotional activities must be planned and
organized to meet the store’s marketing objectives while staying within budget. We make an
eye-catching poster for a promotional activity to attract our customers. Also, we make a video
promote our products. On the posters and video, we put prices, website business and a picture
of the product so it is easier for the customer to compare with other companies.

3.1 LOGO

Figure 3.1.1: Our company’s logo

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We agree that the logo should be basic but clear. The bawal hijab design will make it easier
for customer to recognize and remember. It was decided to make our product brand stand out
more and become the major attraction by using the main design, the bawal hijab. To
emphasize our main offering, we choose ‘the2dong’ to symbolizes east west’s slang that give
the meaning of the scarf. In part of the design, we choose this to emphasize the beauty of
nature like the pastel colour of the beach that be one of symbolic to the east west culture.
From the logo, we also want to share more exposure to customer about fashion that you can
apply when wearing the hijab. That’s mean you also can be fashionable person if you choose
the ‘the2dong’.

3.2 POSTER

Figure 3.2.1: The promotional poster

The poster shown above is our poster. Our poster consists of the logo, our Instagram shop,
Tiktok shop, the special promotion, the price, and ways to keep in touch of our shop. By
including all this information in our poster, we are sure that it will be easier for our possible
customer to reach us. The special promotion buys 2 off 15% is included poster to tell the
customers about the great promotion that our shop offered in conjunction with the grand
opening.

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Furthermore, we also make sure that the style of our poster is not too overloaded with
unnecessary information that will make the audiences lose interest to take a look at our goods.
Therefore, we oriented a neat and easy-to-read style along with an uncluttered design that has
a pop of colour while making our poster so that it will attract the audience to read through our
shop’s poster. As we are already aware that “the first impression is the last impression”. hence,
we a making sure to produce a poster that will gives us the best impression from our possible
customers. The first impression always holds a great opening impression, and it often leads to
decisive factor in determining whether a certain shop is worth visiting or not.

Lastly, we used a moderate colour pastel for our poster so that oue poster will not look
distracting and somehow untidy. This is because using the right and suitable colour pastel will
give a good impact on our poster hence being able to gain more attention from possible
customers. While deciding the right colour pastel, we also can be used in such a widw variety
of ways. Minimal pastel poster looks sleek and stylish while mix with the gold colour. Also,
can be experiment with pastel graphic design that looks really rich in colour and feeling.
Therefore, we used the colour pastel because we want the model look stand out. We also give
serious thought to deciding the font’s style and font’s colour black in order to make sure that
all the information can be seen and can be read clearly. By doing this, we are able to produce
an attractive and eye-catching poster as a promotional medium for our shop.

3.3 VIDEO

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 Figure 3.3.1 : Video

We also promote our shop through a video promotion by including a peek at our
goods in that video. Through our promotional video with a duration of 17 seconds, our
customers are able to take a close look at the material of our bawal hijab to ensure that no
misunderstanding will arise once they bought our goods. By doing this, we are able to secure
good feedback from our customers.

For the design of our promoting video thumbnail, we decided on a simple yet
enlightening design. Our video is to attract the customers with the uniqueness of the product
as well as a high-quality video. Furthermore, in the process of creating our promotional video,
we make sure not to use too much content in the video as it will eventually make the video
boring and then lead the customers to be uninterested in our goods. A good promotional video
should be not too packed with unrelated information and should not be too plain. By keeping
this kind of attitude in mind when creating the video, we oriented our promotional video to be
a short, detailed video of our goods. We also included addictive and attractive background
music in our promotional video so that the video will attract the customers. Addictive music
will last long and keep ongering in our minds. Hence, it will be able to attract customers to
check our goods out on our Tiktok.

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4.0 ENGAGEMENT ACTIVITY

Engagement activities are designed to involve and captivate participant, encouraging them
to actively participate on October 20th, 2023, and continuing through November 3rd, 2023, on
our official Tiktok account, @The2dong. We were able to increase the number of our
followers by 51 in just 13 days. Our promotional post have received 3298 views,414 likes,
and 26 comment altogether. Customers who interested to buy our scarfs gave us a positive
feedback.

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 Figure 4.1.1, 4.1.2, and 4.1.3 : Official Tiktok account

As shown, our customers were very supportive of the product that we promoted. They all
choose our scarfs because of the materials and reasonable price that we offer. In comparison
to other products at the online shop, the qualities that we offer are better than other with the
same price.

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 Figure 4.2.1 and 4.2.2 : Official Instagram account

As a seller on Instagram page (@The2dong), we were able to gain 36 followers in just 14

days, and a few customers expressed interest in making purchase by contacting us via direct to
the link and DM’s. However, because the majority of our customers are from TikTok, we were
unable to achieve the expected sales through Instagram. For the purpose of attracting customers
to purchase our scarfs, we need to learn more about marketing and business so that our sales
on Instagram will increase.

To the conclusion that since we can directly communicate with every customer about
address and phone number on TikTok, Instagram and link, our customers feel that purchasing
this product is simpler. Also, customer can go directly walk to the store that we addressed at
the bio on Instagram page and link that we share on the TikTok account. In addition, we accept
cash on delivery so that everyone can get our product. A significant accomplishment for us is
that views, likes, messages, comments and feedback demonstrate that consumers are interested
in our products. Customer feedback is generally very positive. In the future, we anticipate being

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able to effectively explain the product's advantages and selling more variable scarfs than we
did in the previous 13 days.

5.0 CONCLUSION

In conclusion, our study details the processes used by our fledgling business to create
superior goods, boost revenue, and employ marketing strategies to guarantee The2dong
Company's long-term viability. Delivering a superior product is essential for sustained success.
If customers are pleased with the quality of the product, they are more inclined to repurchase
it and refer it to others. To reach our target audience, we must implement effective marketing
and promotion techniques. Use a variety of platforms, including email marketing, social media,
and content marketing, to raise awareness and spark interest. To build brand awareness and
draw in new clients, we also spend money on marketing and advertising. We use digital and
offer suggestions to raise team productivity and sales effectiveness. For instance, our group has
created text messaging and online posters as a marketing channel. We hope that more Muslim
women prefer this hijab brand to enrich it with various styles and become their main choice for
daily wear.

5.1 RECOMMENDATION

Based on my experience as a seller and involved in marketing products, there are

several problems that we faced and still the solution to increasing our sales. Firstly, we use
product-sized ziplock plastic for product packing, which serves to safeguard the item.
However, some buyers have complained that the shipment they got is ripped. This is a result
of certain couriers who might simply throw the parcel or boxes and ignore the fragile sticker.
In light of this, we advise that our hijab goods be packaged in a hijab box so that our products
are guaranteed to be safer. Additionally, we use bubble wrap to shield the box from dents and
tears. Furthermore, with the improvement in the packaging it is perfect for customers to give it
as a gift and we will also add a service in the future for customers who request to put a small
note in their purchase. Other users have also complained about their hijab edges having
smudged seams. We reply by requesting that the customer return it, and we swap it out for a
new hijab. As a result, before packaging and shipping the hijab to the customer, we decided to
perform a second inspection to ensure that it was of high quality and in good condition. Another

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solution is we are still considering searching for a few agents for our hijab from university or
college students as they might want to earn extra money. We are just starting out, so there won't
be enough money to purchase anything in bulk like labels, cover boxes, bubble wrap, or
equipment. Instead of taking the chance of losing money while operating a business, we will
learn how to deal with these kinds of issues.

6.0 REFERENCE

1. Admin, S., & Admin, S. (2023, July 14). 7 Tips berkesan untuk tingkatkan sales
perniagaan melalui Online marketing. StoreHub Malaysia - Point of Sale System &
Ecommerce Platform for SME Businesses. https://www.storehub.com/my/blog/tips-
online-marketing/

2. Farah. (2020, September 3). What is Tudung Bawal?

https://thread.zalora.com.my/home/2020/9/what-is-tudung-bawal?format=amp

3. Jamil K, Dunnan L, Gul RF, Shehzad MU, Gillani SHM and Awan FH (2022) Role of
Social Media Marketing Activities in Influencing Customer Intentions: A Perspective
of a New Emerging Era. Front. Psychol. 12:808525.
https://doi.org/10.3389/fpsyg.2021.808525

4. Lee, J., Fang, E., Kim, J. J., Li, X., & Palmatier, R. W. (2018). The effect of online
shopping platform strategies on search, display, and membership revenues. Journal of
Retailing, 94(3), 247–264. https://doi.org/10.1016/j.jretai.2018.06.002

5. Mary Robb, Michigan State University Extension. (2012, February 17). Writing a
Business Plan is an important road map for entrepreneurs. MSU Extension.
https://www.canr.msu.edu/news/writing_a_business_plan_is_an_important_road_map
_for_entrepreneurs

6. Ratten, V. (2023). Entrepreneurship: Definitions, opportunities, challenges, and future

directions. Global Business and Organizational Excellence, 42(5), 79–90.
https://doi.org/10.1002/joe.22217

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7.0 APPENDICES

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Figure 7.1, 7.2, 7.3, and 7.4: Task Distribution and Discussion

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