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Rationale

This document discusses boutique hotels and their design. It begins by explaining that boutique hotels emerged in the 1980s as a response to standardized hotel chains, offering a more intimate experience with less than 100 rooms. Unlike most hotel brands, boutique hotels adhere closely to local culture. The document then states that good customer satisfaction, service quality, and loyalty are important for hotel success. It discusses how hotel circulation design is important to differentiate spaces and ensure smooth guest movement. Boutique hotels emphasize unique architecture, interior design, and themes that reflect local history and culture. The purpose of this paper is to provide a planning and design for a boutique hotel that addresses customer satisfaction challenges and creates a unique identity through efficient circulation and an

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127 views3 pages

Rationale

This document discusses boutique hotels and their design. It begins by explaining that boutique hotels emerged in the 1980s as a response to standardized hotel chains, offering a more intimate experience with less than 100 rooms. Unlike most hotel brands, boutique hotels adhere closely to local culture. The document then states that good customer satisfaction, service quality, and loyalty are important for hotel success. It discusses how hotel circulation design is important to differentiate spaces and ensure smooth guest movement. Boutique hotels emphasize unique architecture, interior design, and themes that reflect local history and culture. The purpose of this paper is to provide a planning and design for a boutique hotel that addresses customer satisfaction challenges and creates a unique identity through efficient circulation and an

Uploaded by

Prince John Iligan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Rationale

Boutique hotels are a relatively new concept that emerged in the 1980s in major cities like
London and New York. They were created as a response to the growing dissatisfaction among travelers
with standardized hotel chains that offered the same impersonal experience everywhere, they went
(https://hotelchantelle.com/what-is-a-boutique-hotel/). A boutique hotel is a type of hotel that feels
small, intimate, and quaint. It is typically has less than 100 rooms and offers guests an ultra-personal
service. Unlike the way most other hotel brands are perceived by the public, a boutique hotel stays true
to the local culture (https://www.re-thinkingthefuture.com/architectural-community/a8886-what-is-
the-difference-between-regionalism-and-critical-regionalism/).

Boutique Hotels falls under the Hospitality and Tourism industry which also faces challenges on
how they best attract and retain customers; just as the other service-oriented industry, achieving
customer satisfaction is an empirical aspect of a hotel industry. There has been a collective agreement
between scholars that service quality, customer satisfaction and customer loyalty are major elements
for a successful hotel business.

Hotels generally provide a wide range of facilities and services to different kinds of visitors and
guests [3]. However, one of the main issues of concern when planning, designing and constructing hotel
facilities is how to achieve a harmonious relationship between the various functional spaces and good
interconnectivity of spaces within and around the buildings by using the different kinds of circulation
elements. This means that the design of circulation routes within and around hotel buildings is very
important in differentiating spaces and giving form and shape to the buildings. It was on this premise
that Elottol and Bahauddin [5] noted that in the design of hotels, the location, the size and the amount
of circulation elements are very essential in ensuring stress-free movement of the large volume of
visitors within and around the building envelope. This implies that circulation constitutes a key feature
of hotel facilities that can influence guests’ overall satisfaction with hotel facilities and services.

In contrast to how the public perceives the bulk of other hotel brands, a boutique hotel adheres
to the specific qualities of the locale (https://www.jetir.org/papers/JETIR2307054.pdf) . These hotels are
unique, offer a small selection, and priorities design. Character, charisma, and storytelling are at the
heart of their ideologies. They capitalize on people's need for rich experiences by include themes like
nature and environment, gastronomy, history, local culture, community, service, and wellness.
According to Erkutlu and Chafra (2006), boutique hotels are typically decorated stylishly and, in a theme,
-related way. Design and style are two of the most important elements that make a boutique hotel
stand out from other types of accommodation. Boutique hotels are known for their unique architecture
and interior design, which often reflect the local culture and history (https://hotelchantelle.com/what-
is-a-boutique-hotel/) .
Statement of the problem

This paper will provide planning and design of boutique hotel that would address the challenge
in attracting and retaining customer in which results to customer satisfaction; also, to determine design
approach that would help identify the unique identity of the boutique hotel.

Specifically, it sought to answer the following:

1. What significant architectural design that could help increase the customer
satisfaction of boutique hotel in terms of planning and designing?
2. What design approach is suitable in delivering a unique identity of Boutique Hotel?

Objectives of the Study

The general objectives of the study are to provide solutions to the problem of the challenges of
customer satisfaction with hotel industry and the challenge to create a unique identity of Boutique
Hotels.

Specifically, this sought to achieve the following;

1. Efficient internal and external circulation design that would enhance the customer
satisfaction to the functions of the boutique hotel
2. Effective application of Critical Regionalism concept in the design approach to the
building to help increase the customer satisfaction in terms of

Bergendy Cooke draws on Moroccan design for sculptural earth-clad hotel in Marrakech

Everything You Need to Know About Boutique Hotels

https://www.jetir.org/papers/JETIR2307054.pdf
Chapter 2: Review of Related Literature

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