CHAPTER 5 Behavioral Finance
CHAPTER 5 Behavioral Finance
The History of
Personality Testing
Introduction
This chapter provides background on personality testing to
give you a sense of how personality tests have developed
over the years and how we can think about how to assess
an investor’s personality traits.
OBJECTIVES
The following chart lists the characteristics that are associated with the scores:
E Scores:
Subjects with a high E score tend to be more sociable, popular, easy going, talkative,
impulsive, risk-taking, and unreliable.
Subjects with a low E score tend to be more introspective, quiet, distant (except to
close friends), serious, organized and reliable.
E score tend to be higher for men, to decrease with age, and to be uncorrelated with
socioeconomic class.
Eysenck Personality Questionnaire
N Scores:
Subjects with high N score tend to be moody, restless, touchy, emotionally, over-
reactive, and anxious.
Low N score are calm, carefree, even tempered, and reliable.
N score tend to decrease with age and be higher for women and for people of
lower socioeconomic class.
Eysenck found that this schema meshed well with Jung’s personality
typology as well as the typology of the ancient thinkers Hippocrates
and Galen. For example, combining the two type dimension E and N
resulted in the four temperaments hypothesized by Hippocrates :
sanguine, choleric, melancholic, and phlegmatic. “ Thus, the
(emotionally) stable extravert is sanguine, the unstable extravert is
melancholic, and the stable introvert is phlegmatic.
This test was originally developed in the
1930s by Starke R. Hathaway and J.C.
Minnesota McKinley in order to diagnose mental
disorders.
Cattell’s personality.
Cattell and his colleague Odbert reduced the list
Sociable, active, talkative, the quantity and intensity of Reserved, sober, unexuberant,
(E) Extraversion
person-oriented, optimistic, interpersonal interaction, activity level, aloof, task-oriented, quiet.
fun-loving, need for stimulation, and capacity for
joy.
(A) Agreeableness Soft-hearted, good-natured, the quality of one’s interpersonal Cynical, rude, suspicious,
trusting, helpful, gullible, orientation along a continuum from uncooperative, ruthless,
straightforward. compassion to antagonism in thoughts, irritable, and manipulative.
feelings and actions.
1. First, they think that there is a certain lawfulness in human behavior such that it is possible
to come to know and detect its regularities.
2. Second, they posit that humans as a species are capable of delivering an objective report of
their own as well as others’ behavior. This is important as their research often uses self-reports
and the observations that one spouse makes of another.
3. Third, they allow that the scales of the five factors can vary widely to accommodate those of
us who do not fall within the average ranges.
4. Lastly, they reject the determinism that is present in most of the theories we have discussed.
Summary
The purpose of this chapter was to
introduce the concept of personality
testing so that the readers can begin
to think about themselves and their
clients in terms of an investor
personality type.
Thank You !
For your attention!
GROUP 5
Cortes, Kristee Mae
Dahil, Angeline M.
Damayo, Julie Mae