THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER

SHADES EQ CREAM
EQUALIZING CONDITIONING COLOR
SHADES EQ COVER PLUS
BRIGHTENING CONDITIONING COLOR CREAM
SHADES EQ CREAM SHADES SHADES EQ COVER PLUS SHADES
DESCRIPTION NATURAL NATURAL WARM WARM GOLD GOLD GOLD BROWN BROWN COPPER COPPER RED RED VIOLET MOCHA NATURAL WARM GOLD GOLD COPPER RED RED
& LEVEL GREEN ASH NATURAL BEIGE IRIDESCENT COPPER COPPER RED RED RED VIOLET MOCHA BEIGE COPPER
OF DEPOSIT TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: Orange
Green Blue/Violet Gold Gold/Violet Gold/Iridescent Gold Gold/Orange Copper/Gold Mahogany/Red Orange Orange/Red Red Red/Violet Violet Violet/Gold Gold/Violet Gold/Mauve TONE: Gold TONE: Red

BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

9
VERY LIGHT
BLONDE 09NA 09WN 09WB 09GC 09V
Slate Blonde Summer Wheat Golden Vanilla Golden Sienna Soft Lilac

8
LIGHT
BLONDE 08GI 08C 08CR 8M 8N 8WM 8CC
Iced Gold Persimmon Candle Frosted Latte Almond Cream Caramel Latte Fire Rush
Flame NEW

7
MEDIUM
BLONDE 07NGr 07WN 07G 07GC 07RR 07RV 7GB 7G
Moon Sparkle Chai Tea Sequin Chic Burnished Strawberry Malbec Golden Dune Honeycomb
Copper Lemonade

6
DARK
BLONDE 06NA 06GI 06C 06CR 06V 6M 6N 6WM 6CC 6RR
06BC
Cool Cocoa Antiqued Gold Shiny Firecracker Fresh Lavender Iced Coffee Toasted Rich Coffee Firelight Lipstick
Rich Amber Penny Almond
NEW Red

5
LIGHT
BROWN 05NGr 05WN 05WB 05G 05BR 05RR 05RV 5GB 5G
Starlight Sandy Sable Golden Hazel Gilded Age Garnet Sand Polished Pinot Noir Soft Russet Maple Syrup
Ruby

4
MEDIUM
BROWN 04V 4M 4N 4WM 4RR
Rich Iris Cool Mocha Chocolate Dark Mocha Crimson
Mousse

3
DARK
BROWN 03NA 03BR 03RR 3G
Dark Chocolate Burgundy Wine Chocolate Golden Mocha
Cherry

2
DARKEST
BROWN 2N
Double
Espresso

1
BLACK

Shade contains Carmin’R™ red dye

Shade contains Rubilane® copper dye
CLEAR CLEAR Shade contains R5 red dye

COLOR GELS LEVEL SYSTEM CHART

MIXING RATIO LEVELS
DEVELOPER USAGE MINUTES
COLOR: DEVELOPER OF LIFT
LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE
20

SHADES EQ LEVEL SYSTEM

10 volume Glaze, Refresh,
MIXING & PROCESSING

SHADES EQ CREAM Mix 1:1 None (up to 30 for optimal 10 Ultra Pale Blonde Pale Yellow Violet
Pro-oxide Cream Developer Correct and more!
gray blending) 9 Very Light Blonde Yellow Violet

Blend Gray, 8 Light Blonde Yellow/Orange Blue/Violet

10 or 20 volume
SHADES EQ COVER PLUS Mix 1:1 1–1 ½ Brighten, Correct 20 7 Medium Blonde Orange Blue
Pro-oxide Cream Developer
and more! 6 Dark Blonde Red/Orange Blue/Green
5 Light Brown Red Green
Shades EQ Cream and Shades EQ Cover Plus each have a unique base, not recommended to mix these two lines together. 4 Medium Brown Red/Violet Yellow/Green

WHEN TO USE CLEAR: 3 Dark Brown Violet

Use Shades EQ Cream Clear for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit. 2 Darkest Brown Blue/Violet

Use Shades EQ Cover Plus Clear for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for 1 Black Blue

less color deposit.

 THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER

SHADES EQ COVER PLUS

BRIGHTENING CONDITIONING COLOR CREAM
SHADES EQ CREAM
EQUALIZING CONDITIONING COLOR
SHADES EQ CREAM SHADES EQ COVER PLUS

GLAZE ·· Enhance, enrich, change, match tone down or intensify natural or color-treated hair while harmonizing contrast

REFRESH ·· Refresh and renew faded mid-shaft and ends (Zones 2 and 3), ·· Not recommended due to lifting Alkaline technology—
while processing permanent color at the regrowth (Zone 1) refer to Shades EQ Gloss or Shades EQ Cream
·· Restore color to highlights
·· Add color immediately following a Redken texture service, to
restore any color loss that may have occurred

CORRECT ·· Correct uneven, brassy or overly vibrant tones ·· Correct uneven, brassy or overly vibrant tones
·· Harmonize tone from scalp to ends ·· Harmonize tone from scalp to ends
·· Lessen banding

DEFINE ·· Add dimension with lowlights

·· Color block and add contour with precise placement

SERVICES
COVER GRAY ·· Blend gray with richer color and without lifting the hair’s ·· Blend up to 75% gray*
natural pigment

BRIGHTENING ·· No lift ·· Up to 1–1 ½ levels of lift depending on shade and hair type
·· Soften the base prior to a highlight service
·· Add reflect and shine to dull or faded color

CLEAR ·· Deposit shine only ·· Soften the base

·· Dilute color intensity ·· Dilute color intensity
·· Dilute level density ·· Dilute level density

*N and G are superior gray coverage families

FORMULATION GUIDELINES
1. Determine your client’s natural hair color level using the Shades EQ Neutral Brown/Blonde (NB) family swatches
found in the swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density.
2. Determine the target color desired by your client.
3. Select the Shades EQ shade to enhance, balance or cool to achieve the target color.

HAIRCOLOR APPLICATION BEST PRACTICES

1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT
or Redken Chemistry as needed. Dry hair.
2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings.
3. Use the opposite diagonal to cross-check your application to ensure proper application.
FORMULATION & TIPS

4. Use a timer to ensure accurate timing. Do not over or under process.

5. Always refresh with Shades EQ.
Log-on to Redken.com and click on Education On Demand for an easy step-by-step video!
All rights reserved. U1616000 9/14
 SHADES EQ CREAM
EQUALIZING CONDITIONING COLOR THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER
SHADES EQ COVER PLUS
BRIGHTENING CONDITIONING COLOR CREAM
SHADES EQ CREAM SHADES SHADES EQ COVER PLUS SHADES
DESCRIPTION NATURAL NATURAL WARM WARM GOLD GOLD GOLD BROWN BROWN BROWN COPPER COPPER RED RED VIOLET MOCHA NATURAL WARM GOLD GOLD COPPER RED RED
& LEVEL GREEN ASH NATURAL BEIGE IRIDESCENT COPPER COPPER RED VIOLET RED RED VIOLET MOCHA BEIGE COPPER
OF DEPOSIT TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: Orange
Green Blue/Violet Gold Gold/Violet Gold/Iridescent Gold Gold/Orange Copper/Gold Mahogany/Red Brown/Violet Orange Orange/Red Red Red/Violet Violet Violet/Gold Gold/Violet Gold/Mauve TONE: Gold TONE: Red

BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

9
VERY LIGHT
BLONDE 09NA 09WN 09WB 09GC 09V
Slate Blonde Summer Wheat Golden Vanilla Golden Sienna Soft Lilac

8
LIGHT
BLONDE 08GI 08C 08CR 8M 8N 8WM 8CC
Iced Gold Persimmon Candle Frosted Latte Almond Cream Caramel Latte Fire Rush
Flame

7
MEDIUM
BLONDE 07NGr 07WN 07G 07GC 07RR 07RV 7GB 7G
Moon Sparkle Chai Tea Sequin Chic Burnished Strawberry NEW Golden Dune Honeycomb
Copper Lemonade Malbec

6
DARK
BLONDE 06NA 06GI 06BV 06C 06CR 06V 6M 6N 6WM 6CC 6RR
06BC
Cool Cocoa Antiqued Gold Dusky Plum Shiny Firecracker Fresh Lavender Iced Coffee Toasted Rich Coffee Firelight Lipstick
Rich Amber Penny Almond Red

5
LIGHT
BROWN 05NGr 05WN 05WB 05G 05BR 05RR 05RV 5GB 5G
Starlight Sandy Sable Golden Hazel Gilded Age Garnet Sand Polished NEW Soft Russet Maple Syrup
Ruby Pinot Noir

4
MEDIUM
BROWN 04BV 04V 4M 4N 4WM 4RR
Dreamy Rich Iris Cool Mocha Chocolate Dark Mocha Crimson
Aubergine Mousse

3
DARK
BROWN 03NA 03BR 03RR 3G
Dark Chocolate Burgundy Wine Chocolate Golden Mocha
Cherry

2
DARKEST
BROWN 2N
Double
Espresso

1
BLACK

Shade contains Carmin’R™ red dye

Shade contains Rubilane® copper dye
CLEAR CLEAR Shade contains R5 red dye

COLOR GELS LEVEL SYSTEM CHART

MIXING RATIO LEVELS
DEVELOPER USAGE MINUTES

SHADES EQ LEVEL SYSTEM

COLOR: DEVELOPER OF LIFT
MIXING & PROCESSING

LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE

20
10 volume Glaze, Refresh,
SHADES EQ CREAM Mix 1:1 None (up to 30 for optimal 10 Ultra Pale Blonde Pale Yellow Violet
Pro-oxide Cream Developer Correct and more!
gray blending) 9 Very Light Blonde Yellow Violet

Blend Gray, 8 Light Blonde Yellow/Orange Blue/Violet

10 or 20 volume
SHADES EQ COVER PLUS Mix 1:1 1–1 ½ Brighten, Correct 20 7 Medium Blonde Orange Blue
Pro-oxide Cream Developer
and more! 6 Dark Blonde Red/Orange Blue/Green
5 Light Brown Red Green
Shades EQ Cream and Shades EQ Cover Plus each have a unique base, not recommended to mix these two lines together. 4 Medium Brown Red/Violet Yellow/Green

WHEN TO USE CLEAR: 3 Dark Brown Violet

Use Shades EQ Cream Clear for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit. 2 Darkest Brown Blue/Violet

Use Shades EQ Cover Plus Clear for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for 1 Black Blue

less color deposit.