Entrepreneurial Development
Entrepreneurial Development
MYLAPORE, CHENNAI-4
DAY COLLEGE
DEPARTMENT OF COMMERCE
III B.COM. A
ENTREPRENEURIAL DEVELOPMENT
(20UCOAM19)
ASSIGNMENT
NAME
ROLL NO
CLASS
UNIT I
Entrepreneurship: Meaning – Types – Qualities of an Entrepreneur – Classification of Entrepreneurs –
Factors influencing Entrepreneurship – Functions of Entrepreneurs.
UNIT II
Entrepreneurial Development Agencies: Commercial Banks – District Industries Centre – Small Industries
Development Organisation – Micro Small and Medium Enterprises – Industrial Finance Corporation of
India Limited – Technical Consultancy Organisations – National Small Industries Corporation Limited.
UNIT III
Project Management: Business Idea Generation Techniques – Identification of Business Opportunities –
Feasibility Study – Marketing – Finance – Technology – Legal – Preparation of Project Report – Tools of
Appraisal. Model Project Proposals of Entrepreneurs.
UNIT IV
Entrepreneurial Development Programmes (EDPs): Meaning – Need – Major Objectives – Phases of EDPs
– Role of EDPs – Achievements – Role of Government in organizing EDPs.
UNIT V
Entrepreneurial Growth and Economic Development: Role of Entrepreneurs in Economic Development –
Small Scale Entrepreneurs: Meaning and Definition – Ancillary Units – Tiny Sector – Reasons for the
Significance of SSIs in Economic Development – Incentives offered by Governments to SSIs – Problems
of SSIs in India. Women Entrepreneurs – Problems Faced by Women Entrepreneurs – Governmental and
Institutional Schemes for Women Entrepreneurs.
Definition:
In the opinion of A.H. Cole, "Entrepreneurship is the purposeful activity of an individual or a group of
associated individuals, undertaken to initiate, maintain or aggrandize profit by production or distribution of
economic goods and services".
Meaning:
Entrepreneurship is the process of identifying opportunities in the market place, arranging the resources
required to pursue these opportunities and investing the resources to exploit the opportunities for long term
gains. It involves creating wealth by bringing together resources in new ways to start and operate an enterprise.
Types of Entrepreneurship:
1) Small business entrepreneurship: Small businesses represent an overwhelming majority of Indian
entrepreneurial ventures. People who establish small business entrepreneurship make profits to support
their families and live a modest lifestyle. As small businesses are small and lack the innovative factor,
they fail to attract venture capital for smooth running. These people usually fund their ventures
themselves or take up loans from friends and family members. The employees are usually local people
or family members. Local hairdressers, grocery shops, milk booths, plumbers, carpenters and small
boutiques are part of the small business entrepreneurship.
2) Large company entrepreneurship: Companies with a finite life cycle display large company
entrepreneurship. These companies sustain because of innovation and it is the best choice for advanced
professionals who know how to sustain innovation. When you work in a large company, you are likely
to be a part of a large C-level executive team. The products these companies offer are different variants
around their core product. Small business entrepreneurship witnessing accelerated growth can become
large company entrepreneurship in no time. This is also possible when a large company acquires them.
3) Scalable start-up entrepreneurship: This type of entrepreneurship starts with a unique idea that can
bring a change. From creating a business plan to launching it, scalable start-up entrepreneurship
recognises what is missing in the market and creates a solution. Such business usually receives funding
from venture capitalists who provide funding based on the uniqueness of the idea. They hire specialised
employees because they seek rapid expansion and high returns.
4) International entrepreneurship: In international entrepreneurship, entrepreneurs conduct business
activities across the Indian national boundaries. This could either be opening a sales office in another
country or exporting goods from India to a foreign country. International entrepreneurship is beneficial
when the demand for goods and services is declining in the domestic market and the demand arises from
the international market. Usually, international entrepreneurs sell products in the Indian market until
they reach the maturity stage and then sell them in the foreign market to earn profits.
5) Social entrepreneurship: Social entrepreneurship is a type of entrepreneurship in which entrepreneurs
recognise a social problem and tailor their activities to create social value. Such entrepreneurs develop
services, solutions or products to solve critical social issues and bring about social change. This social
change could be related to environment conservation, animal rights protection or philanthropic activities
for the underserved community. The motivating factor of social entrepreneurship is achieving social
benefits. Working in a social enterprise means prioritising transformative social change while ensuring
financial sustainability. These organisations use ethical practices such as conscious consumerism and
corporate social responsibility to facilitate success. Instead of making profits and earning wealth for the
owners, social entrepreneurship aims to make the world a better place to live. Non-profit organisations
are the best social enterprise examples.
6) Intrapreneurship: Intrapreneurship is a structure that permits an employee to behave like an
entrepreneur within a business or other organization. Self-driven, proactive, and action-oriented
individuals, known as intrapreneurs, take the initiative to explore new goods and services. An
intrapreneur knows that failure does not have the exact personal costs as it does for an entrepreneur
because the company bears the costs of failure. However, intrapreneurship is a way companies motivate
their employees to have an entrepreneurial spirit.
1) Economic conditions:
(i) Capital: It is the essence of enterprise. Availability of capital facilitates mobility of land, machine,
material etc. is required to produce goods. Therefore, capital is a lubricant which smoothens the working
of vehicle called enterprise. Increased capital investment, capital output ratio results in profit, which
ultimately goes up to capital formation.
(ii) Labour: Quality and quantity of labour influence the entrepreneurship mobility, dexterity and
immobility. Low-cost labour- and capital-intensive technology-oriented enterprises influence
entrepreneurship.
(iii) Raw material: Availability of raw material, nature of industrial establishment, technological innovation
and mobility of raw material encourages or curbs the development of entrepreneurship.
(iv) Market: The potential of the market constitutes the major department of probable rewards from
entrepreneurial function. The size and composition of market monopoly in a particular product influence
entrepreneurship.
2) Non-economic conditions:
Sociologists and psychologists view that the influence of economic factors on entrepreneurship largely depend
upon the existence of non-economic factors. Such factors are:
(i) Social conditions are as follows:
➢ Socio-cultural norms and values.
➢ Degree of approval or disapproval of entrepreneurial behaviour.
➢ Family background, standard of education, technical knowledge and information.
➢ Financial stability, caste and religious affiliation.
Definition of an Entrepreneur:
According to J.B. Say, "An Entrepreneur is the economic agent who unites all means of production, land of
one, the labour of another and the capital of yet another and thus produces a product. By selling the product
in the market he pays rent of land, wages to labour, interest on capital and what remains is his profit".
Meaning of an Entrepreneur:
The word "Entrepreneur" is derived from the French verb ‘entrepredre’. It means to undertake. In the early
16th century, the Frenchmen who organised and led military expeditions were referred as 'Entrepreneur'. In
the early 18th century French economist Richard Cantillo used the term entrepreneur to business. Since that
time the word entrepreneur means one who takes the risk of starting a new organisation or introducing a new
idea, product or service to society. An entrepreneur is an organiser who combines various factors of production
to produce a socially viable product. To conclude an entrepreneur is the person who bears risk, unites various
factors of production, to exploit the perceived opportunities in order to evoke demand, create wealth and
employment.
Qualities of an Entrepreneur:
1) Spirit of Enterprise: Entrepreneur should be bold enough to encounter risk arising from the venture
undertaken. Entrepreneur should not get discouraged by setbacks or frustrations emerging during the
course of entrepreneurial journey.
2) Self Confidence: Entrepreneur should have a self confidence in order to achieve high goals in the
business. The negativities like inconvenience, discomfort, disappointments, rejections, frustrations and
so on should not weaken his steely resolve to make the venture a grand success.
3) Flexibility: Entrepreneur should not doggedly stick to decisions in a rigid fashion. Entrepreneur should
change the decisions made already in the light of ever-changing business environment.
4) Innovation: Entrepreneur should contribute something new or something unique to meet the changing
requirements of customers namely new product, new method of production or distribution, adding new
features to the existing product, uncovering a new territory for business, innovating new raw material
etc.,
5) Resource Mobilisation: Entrepreneur should have the capability to mobilise both tangible inputs like
manpower, money materials, technology, market, method, etc., which are scattered over a wide area and
certain intangible inputs like motivation, morale and innovativeness cannot be purchased in the market
outright. Entrepreneur has to marshal all these tangible and intangible inputs to produce a product
successfully. Thus, entrepreneurship is a function of gap filling and input completion.
6) Hard work: Entrepreneur should put in strenuous efforts and constant endeavours to accomplish the
goals of the venture successfully. They have to courageously face uncertainties, risks and constraints.
They should not blame the uncontrollable factors for the misfortunes experienced during the course of
their entrepreneurial venture. They should spend their energy in addressing the issues to stay successful.
7) Leadership: Entrepreneur should be able to influence team members by showing sympathy and
empathy so as to enable them to contribute positively towards the goals of the venture. Entrepreneur
should lead others from the front and by personal example and should walk the talk and effectively take
all the followers to activate the goals of the venture.
8) Foresight: Entrepreneur should have a foresight to visualise future business environment. In other
words, Entrepreneur should foresee the likely changes to take place in market, consumer attitude,
technological developments etc., and take timely actions accordingly.
9) Analytical Ability: Entrepreneurs should not make decisions on the basis of own prejudice or personal
likes and dislikes. Entrepreneur should be able to objectively analyse the situation and act accordingly.
They should abstain from taking emotional or hasty decisions when they are overwhelmed by emotions.
In simple words Entrepreneur should take rational decisions after examining the various aspects of a
problem.
10) Decision Making: Entrepreneur has to take timely and correct decision with regard to nature and type
of product to be produced, type of technology to be adopted, type of human assets to be employed,
location of the enterprise, size of the unit, volume of production and so on. The very success of any
enterprise hinges on prompt, correct and relevant decisions made by the entrepreneur. Entrepreneur
should rationally examine the various factors influencing the decision and take appropriate decisions
after giving due weight to all the risks embedded in various factors.
Functions of Entrepreneurs:
I. Promotional Functions:
1) Discovery of Idea: The first and foremost function of entrepreneur is idea generation. A person may
conceive his own ideas or develop the ideas contributed by others. Ideas can be generated through
several ways like own experience and exposure of entrepreneur, keen observation of environment,
education, training, market survey, environmental scanning and so on. After the ideas were collected,
entrepreneur has to weigh objectively each and every idea and finally select an idea which is worth
pursuing commercially.
2) Determining the business objectives: Entrepreneur has to develop business objectives in the backdrop
of nature of business and type of business activity i.e., nature of business, manufacturing or trading, type
of business organisation chosen so that he/she can organise the venture in accordance with the objectives
determined by him/her.
3) Detailed Investigation: Entrepreneur has to analyse in detail the product proposes to produce. In other
words, Entrepreneur should investigate commercial feasibility of the product proposed to be produced
and conduct market study to ascertain the potential demand for the product. Besides, Entrepreneur has
to probe the sources of supply of various inputs required for manufacturing the proposed product, their
respective prices and other terms and conditions.
4) Choice of form of enterprise: Entrepreneur has to choose the appropriate form of organisation suited
to implement the venture. There are various forms of organisation namely sole proprietor, partnership,
company and co-operatives etc. which are in existence. The selection of appropriate form of organisation
is made after considering the factors like nature of product to be produced, size of investment, nature of
activities, size of organisation, nature of liability of owners, retention of control, degree of risk involved,
scale of operations, stability and so on.
5) Fulfilment of the formalities: Having chosen the appropriate type of organisation, entrepreneur has to
take necessary steps to establish the form of organisation chosen. As regards sole trader, the formalities
are barest minimum. In the case of partnership firm, entrepreneur has to arrange for partnership deed
and he has to get the deed registered. There are lot of formalities to be fulfilled in the case of registration
of company and co-operative form of organisation. Promoter has to take all necessary steps for
establishing the form of organisation.
6) Preparation of Business Plan: Entrepreneur has to prepare a business plan or project report of the
venture that he is proposing to take up. This plan helps entrepreneur to achieve various objectives
formulated within a specified period of time.
7) Mobilisation of funds: Entrepreneur has to take steps to mobilise capital needed to implement the
venture. Entrepreneur has to estimate the fixed capital and working capital required for running the
project. Then the entrepreneur has to initiate steps to build funds from various channels like own funds,
borrowing from close circles, banks, financial institutions, venture capitalists, issue of shares and
debentures, term loans and so on to finance his fixed capital requirement.
8) Procurement of Machines and Materials: Entrepreneur has to locate the various sources of supply of
machineries and equipment and materials. Entrepreneur has to collect details from the various sources
of supply and screen them for selecting the best source of supply.
Classification of Entrepreneurs:
I. Classification According to Function:
1) Innovative Entrepreneur: Innovative entrepreneur is one who is always focussed on introducing a new
project or introducing something new in the venture already started. They constantly observe the
environment around them; collect information and analyse them in order to contribute something a new
in the venture. Their innovation may take the form of brand-new product, upgraded product, discovering
untapped market, new method of production, reengineering of existing product, new method of
distribution of product, simplification of complex process, adoption of a distinct process and so on.
2) Imitative Entrepreneur: Imitative entrepreneur is one who simply imitates existing skill, knowledge
or technology already in place in advanced countries. A simply reengineer or redesign the products
developed in advanced countries and produce a version suited to their local conditions. For example,
many electronic products invented in advanced countries are simply reengineered in developing
countries. Similarly expensive medicines developed in advanced countries are simply reengineered by
changing the composition of elements or changing the process of production.
3) Fabian Entrepreneur: These entrepreneurs are said to be conservatives and sceptical about plasticising
any change in their organisation. They are of risk-averse type. They do not simply change to the changes
happening in the environment. But they adapt themselves to the changes only as a last resort when they
fear that non-adaptability to changes will inevitably lead to loss or collapse of the enterprise. Their
dealings are governed by customs, religion, tradition and past practices handed down to them by their
ancestors. They would like to follow in the footsteps of predecessors. Example; Narasus coffee.
4) Drone Entrepreneur: Drone entrepreneurs are those who are totally opposed to changes unfolding in
the environment. They used to operate in the niche market. They are similar to fabian entrepreneur in
doggedly pursuing their conventional practices. The main difference between fabian entrepreneur and
drone entrepreneur lies in the fact that while fabian entrepreneur adapts to changes eventually as a last
resort, drone entrepreneur never adapts himself or herself to change. Example: Gopal Tooth powder.
Entrepreneur Vs Entrepreneurship:
Entrepreneur Vs Intrapreneur:
Entrepreneur Vs Manager:
I. Commercial Banks:
There is no gainsaying the fact that activities of banks reflect their unique role as the engine of growth in any
economy. Banks especially commercial and specialized ever remain crucial to the growth and development
of entrepreneurship, and their operations provide a solid backing capable of encouraging entrepreneurs in
viable and profitable ventures. The role of banks goes beyond their traditional functions which if entrepreneurs
avail themselves of could be of tremendous assistance in meeting their desired needs.
There are several ways banks could get involved in small and medium scale enterprise finance, ranging from
the creation or participation in SMEs finance investment funds, to the creation of special unite for financing
SMEs.
Along the lines of the main functions of banks mentioned above, their role in entrepreneurship development
and enterprise financing can be categorized as follows:
1) Statutory Role:
These consist in the main the functions for which banks were created in the first place. Such roles are for
example accepting of deposit and safekeeping of same, transfer of money, giving of loans and advances, etc.
By accepting deposit of customers especially entrepreneur-customers, the banks will be providing security for
customers’ money and giving them opportunity to use their deposit to borrow more money from the banks to
finance the running of their enterprises. By funds transfer, money is moved from one account to another and
from one place to another. A good payment system which provides speedy fund transfers is vital for the
efficient working of an economy. And with the development of information technology in banks, the speed of
service delivery has improved while the cost of doing business has reduced tremendously. The services have
enabled entrepreneurs to make transactions outside their immediate environment without necessarily having
to carry money about.
2) Financing Role:
The primary reason that banks want deposits is to enable them grant loans and advances from which they earn
interest income. Extension of credit to the economy for the financing of business enterprises is the core link
that banks have to the real sector, acting like a catalyst and contributing to the growth of the economy of the
country. This is because timely availability of adequate funds at reasonable rates of interest with tailormade
repayment conditions and lesser or no insistence for collateral security, etc., to those with technical skill and
potential entrepreneurship but not coming forward on a higher economic plane for want of sufficient capital,
can go a long way in entrepreneurship development. By financing entrepreneurs’ production, consumption
and commercial activities, banks lubricate the process of economic growth with multiplier effect across all
sectors of the economy. Sickness, mainly arising out of inadequacy of funds, can easily be cured by the banks
through their positive lending policy. This way, commercial banks can also help such potential entrepreneurs
sustain against financial crisis. The various methods by which banks can lend money to entrepreneurs include
overdraft, medium- and long-term loans, debt factoring, invoice discounting, asset finance including
commercial mortgages and equity finance.
3) Funds Mobilization Role:
The commercial banks facilitate entrepreneurship development by attenuating uncertainty and absorbing risk
in arranging capital needed by the people for undertaking self-employment activities. The banks broaden the
spectrum of their assets and liabilities suiting to the needs and preferences for the liabilities and assets of the
investors and savers in the society through the process of savings-intermediation; and thus lessen the risk and
uncertainty in arranging capital for the potential entrepreneurs.
4) Business Investment Promotion Role:
Because of the specialized and professional status of banks, they are in a position to play investment promotion
roles to entrepreneurs. Such roles may include management of investment for customers, advice on sustainable
lines of investment to follow by analysing the pros and cons of each investment alternatives to the
entrepreneur-customer.
5) Advisory, Guarantee and Consultancy Role:
In addition to the normal lending and other service, banks now also engage in business advisory, guarantee
and other consultancy services which help immensely in the promotion and financing of entrepreneurship
activities in the country. It is well known fact that some enterprises/businesses fail simply because of
mismanagement, faulty investment decisions, inefficient capital and foul planning etc. Through consultancy
and merchant banking functions, the banks may further make earnest efforts in entrepreneurship development
by (i) ensuring advisory services in matters of production, finance and marketing, (ii) imparting training in
behavioural sciences and other pertinent matters, (iii) helping the identification of technically feasible and
economically viable schemes and the formulation of bankable project proposals for self-employment, and (iv)
getting vivid technical and legal formalities completed and securing other vital inputs to the potential
entrepreneurs. Besides, entrepreneurship development programmes (EDP) conducted by Khadi and Village
Industries Commission, District Industrial Centres, Small Industries Service Institutes, Industrial
Development Bank of India, etc., may also be potential areas through which the banks can help
entrepreneurship development. Through equipment leasing, the banks may further ensure 100 per cent
financing of the projects of the potential entrepreneurs without involving huge risk of transfer of ownership
title under direct loaning on the one hand and imposing lesser financial burden on the borrowers on the other.
6) Other areas:
Other areas in which banks could offer advisory and consultancy services to the SMEs include methods of
control systems or measures to be adopted by the enterprises with respect to defined lines of business or trend
of challenges. Advice on methods of raising capital or reorganization of a company to bring about the desired
level of efficiency. Advice on tax and tax related matters. Status enquiry services could be offered to effect
credit purchases within the domestic market or overseas. The banks could also perform a great role in
entrepreneurship development by organizing, sponsoring and supporting entrepreneurship education and
training programmes either directly or in conjunction with other organizations and stake holders.
The major areas in which commercial banks may make their debut in entrepreneurship development are
ancillary, tiny and. small industries, agro-based village and cottage industries and allied agricultural activities.
Business and trade as well as professions may also serve a good base whereon the banks may motivate people
to become entrepreneurs in the capacity of self-employed people. Thus, there is an immense scope for the
commercial banks to play their positive role in the entrepreneurship development.
MSMEs are engaged in low scale activities such as clay pot making, fruits and vegetable vendors, transport
(three-wheeler tempos and autos), repair shops, cottage industries, small industries, handlooms, handicraft
works etc. The Micro, Small and Medium Enterprises Development (MSMED) Act, 2006 (came into force
w.e.f., October, 2006) addressed the issues relating to its definition, credit, marketing and technology
upgradation. In accordance with the provisions of Micro, Small and Medium Enterprises Development Act
2006, the micro, small and medium enterprises are classified as follows:
Project - Meaning:
A project is a scientifically evolved work plan devised to achieve a specific objective within a specified period
of time. The dictionary meaning of a project is that it is a scheme, design, a proposal of something intended
or devised to be achieved.
Project - Definition:
The World Bank defines a Project as "an approval for a capital investment to develop facilities to provide
goods and services".
Classifications of projects:
1) Quantifiable projects - Quantifiable projects are those projects on which quantitative assessment of
benefits can be made. E.g.: Power generation projects.
2) Non-Quantifiable projects - Where quantifiable assessment is not possible in a project then it is known
as non-quantifiable project. E.g.: Defence projects.
3) Sectorial projects - In India, Planning Commission of India has accepted the sectorial basis as the
criterion for classification of project. E.g.: Agriculture and Allied Sector, Irrigation and Power Sector,
Industry and Mining Sector, Transport and Communication Sector, Social Service Sector,
Miscellaneous Sector, etc.
4) Techno-economic projects - Projects may be classified as follows on the basis of their techno-economic
characteristics:
➢ Factor Industry-oriented classification - Projects may be classified as capital intensive or labour
intensive. Ex: Investment made in plant and machinery.
➢ Causation-oriented classification - When causation-oriented classification is used, projects are
classified as demand based or raw materials-based project. The availability of certain raw
materials skills, or other inputs makes the project raw material based.
➢ Magnitude-oriented classification - The size of investment forms the basis for magnitude-
oriented projects. Projects may be classified as large-scale projects, medium-scale projects and
small-scale projects.
➢ Financial Institutions' classification - All India and State Financial Institutions classify the
projects according to their age and experience and the purpose for which the project is being taken
up. Financial Institutions classify projects into:
• New projects.
• Expansion projects.
• Modernisation projects.
• Diversification projects.
These projects are invariably profit oriented.
5) Service projects - The ultimate aim of these is not to make profit but to serve the society. E.g.:
Educational projects.
Business Idea:
A business idea could be an invention, a new product or service, or a solution to an existing problem. It is a
business seed, which expands into a business tree. A business idea can emerge either from within the
organization or from outside the organization.
Sources of Business Idea:
1) Surveys - Business ideas can be generated from market surveys indicating or showing which sector is
viable or possibly void of products. People can check the market to come out with appropriate
conclusions on which sectors are not flooded or occupied.
2) Training - Business ideas can be acquired through training individuals where they are equipped with
necessary skills and knowledge from schools and such other institutions of training.
3) Experience - An idea can also be generated from experience. Experience in itself comes from constant
touch on a particular aspect. For instance, an individual might have an experience in accounting through
his or her occasional involvement with accounting issues.
4) Hobbies - Hobbies are what one is fond of doing most of his or her time. At least each and every one
finds something interesting and comfortable doing every time. Well, that might be a source of a business
idea.
5) Talents - A business idea can also come from individual talents. You are best in what you are talented
in and this might form a good base for starting a business if you spot an idea in that area. For instance,
if you are talented to play football, you might spot an idea in supplying football kits to customers in the
market.
6) Strengths of an individual - An individual's strength can also serve as a source of idea which is tuned
to an idea for carrying out business. For instance, if you have a particular strength in helping out clients
through consultations, that could form a base to start a business.
7) Market gaps - Spotting a gap in the market can also form an idea. A market gap in this case is used to
mean some important area that is not occupied. Sometimes, a particular area in the market may be empty
with nobody really providing some goods or services needed by customers. This is what can be formed
to an idea.
8) Events - A business can also be generated through attending events in which new ideas are exchanged.
For instance, an event that is scheduled in some other place can be very good opportunity to find out
what is missing in that particular place and by providing such products, you satisfy customers’ needs
which is one of the reasons of doing business.
9) Media - An idea can also come from the media. Reading magazines, newspapers and such published
materials that contain business related issues can help one generate an idea. An idea can still come from
the other media sources like television stations and radios. Discussions related to business topics can be
very useful in generation of an idea.
10) Shows and exhibition - An idea can also be extracted from shows and exhibitions. By seeing what other
people presents in the shows and exhibitions, an individual can come up with an idea of providing
something like what he or she has seen others do.
11) Recognizing needs - An idea can also be generated from recognition of what customers need in the
market. If for instance customers are frequently demanding maize flour instead of maize itself, one can
come in to provide the maize flour demanded by customers.
12) Merging existing businesses - Business people can also come up together to merge their business as a
new development towards achieving or getting more customers or for provision of better services to
customers.
13) Listening to what people say - A business idea can also be generated through listening from other
people's thoughts. This is more so important when you socialize with great minds or such people who
have tried out businesses or those who actually are in businesses.
Idea Generation:
Idea generation is the creative process that a company uses in order to find out solutions to the problems faced
by it. It is the process of creating, developing, and communicating ideas which are abstract, concrete, or visual.
The process includes the process of constructing through the idea, innovating the concept, developing the
process, and bringing the concept to reality.
2) Selection of Product or Service - Entrepreneur should identify the product which he wish to
manufacture. While deciding about the product following points should be considered:
➢ Potential demand for the product or service.
➢ Estimated volume of demand for the product.
➢ Potential of existing competitor and estimate about probable competitors.
➢ Scope for future demand.
➢ Infrastructural facilities - power, transport etc.
➢ Current status of technology and scientific development in the field.
➢ Availability of raw material and required labour.
➢ Government policies, legislation, controls.
➢ Environmental factors.
➢ Degree of profitability for the product.
➢ Information regarding particular line of product.
➢ Locational advantage of the product.
➢ Various characteristics of the proposed product to be produced.
3) Conducting a Market Survey - Market survey with reference to the availability of raw material,
equipment, marketing and distribution and consumer behaviour should be conducted.
➢ Raw material availability:
• Search for leading suppliers of raw material required for the concerned product.
• Study the price policy of various suppliers and analyse impact of price fluctuations on
production.
• Fix time for order execution.
• Study local and outside source of raw materials-the advantages and disadvantages.
• Thorough analysis of credit facilities, advance payments, terms and conditions for suppliers.
➢ Equipment availability:
• Identify major manufacturer here and abroad.
• Comparative features of various manufacturers.
• Price structure of different brands.
• Repair maintenance and after sales service facilities.
• Guarantees and warranties by suppliers.
• Technical and skilled staff requirement.
• Machinery and delivery schedules.
➢ Marketing and Distribution:
• Selection of best channel of distribution.
• Advertising and publicity programme for the product.
• Product positioning.
• Outstanding features of product or service.
• Market features and practices-credit facility, minimum order, incentives.
• Business terms, commission, stocks, warehouse facilities.
➢ Consumer Behaviour:
• Motivate buyers to buy new product.
• Analyse the buyers purchasing power.
• Analysis of consumption pattern to capture the major market share.
• Understand the preference for durability, service, economy.
• Understand consumer characteristics of different region and devise appropriate sales
message, accordingly.
5) Succeeding in the Market - There is no way your business will earn money and profit unless customers
buy product or service. The secret formulae for an entrepreneur’s success is to produce what customers
will buy. Following are the important tips which help the entrepreneur to succeed in the market:
➢ Study people and their needs before starting any project.
➢ Identify unsatisfied needs.
➢ Design product in such a way that it should satisfy the customer better than the competitors
product.
➢ Ensure that what customer feel about the product which entrepreneur is offering.
➢ Always look for newer and more effective ways of reaching a customer.
➢ Entrepreneurs must have clear vision, goals and objectives, well defined mission, and employee
participation about the proposed project.
➢ Constant feedback of results as well as setting and adherence of high standards gives an
organisation a cutting edge over others. Planning, foresight and analysis are also important
qualities.
➢ The process of systematic market research is used to develop products or process and to provide
value for money to the customers. This helps to gain the market share.
➢ Commitment to innovation is vital in keeping ahead of the competition and perhaps the most
difficult one to achieve yet most of the organisations just do not give due importance for the same.
Feasibility Study:
Feasibility study refers to a structured and systematic analysis of the various aspects of a proposed
entrepreneurial venture designed to determine its workability. A well-prepared feasibility study can be an
effective evaluation tool to determine whether an entrepreneurial idea is a potentially successful one. It is the
first stage in the project formulation process. It is the appraisal of a project within the limitations of internal
and external constraints.
V. Other Elements:
1) Managerial Feasibility - The various forms of ownership structure have to be evaluated and the
selection made after due care and thought. These are long term critical decisions as they determine the
risk, responsibility and control of the entrepreneur as well as the division of profits. As per Indian law,
there are four main ownership forms of organization: Sole proprietorship, Partnership, Joint stock
company, and Co-operative societies.
2) Organizational Feasibility - This involves assessment of the number and skills of staff required for the
project. For this purpose, an appropriate organisation structure is decided. Then the skills and talents
required to man the structure are determined. It includes considerations such as:
➢ Activity analysis involving anticipated work flow and the activities involved in the project.
➢ Grouping of activities into tasks which employees can perform effectively.
➢ Classification of tasks as the building blocks of the organisation structure.
➢ Determining inter-relationship between different positions to decide the chain of command.
3) Locational Feasibility - The selection of a suitable location is very important for the proper and
profitable functioning of an enterprise. Proper decision as to the location of the plant enables the firm to
operate with maximum efficiency at minimum cost. Shifting of plant from one place to another place
involves huge expenditure. Hence, the entrepreneur must be very careful while selecting the suitable
area and place where the business unit is to be established.
Project Report:
Project report is a written document that summarises a business opportunity and defines how the identified
opportunity is to be seized and exploited. It is a scheme, design, a proposal of something intended or devised.
It helps in identifying and clarifying many of the issues that need to be addressed as an entrepreneurial venture
organized, launched and managed. It acts a blue print and road map for operating the ongoing business. Thus,
a project report is a written document pertaining to any investment proposal. It contains relevant data, on the
basis of which the project has been appraised and found relevant to the entrepreneur. This project report can
be shown to the bankers or other financial institutions to acquire financial assistance. The efficiency of the
project is decided by other organisations and suppliers on the basis of the project report. It is also used by the
entrepreneur to check if he is deviating from what was decided earlier. A project report is prepared by an
expert after detailed study and analysis of the various aspects of a project. It acts as a guide to management,
specially at the initial stage to know whether the technical, commercial, financial and economic conditions
are feasible or not. Thus, a project report should consist of information on economic, technical, financial,
managerial and production aspects.
Project Appraisal:
Project appraisal is the structured process of assessing the viability of a project or proposal. It involves the
conduct of a costs and benefits analysis of different aspects of proposed project with an objective to adjudge
its viability. It helps in selecting the best project among available alternative projects. Financial institutions
appraise projects before lending finance to them so as to assess their credit worthiness. For appraising a
project, its economic, financial, technical, market, managerial and social aspects are analysed. Thus, it is a
process of calculating the feasibility of the project before committing resources to it.
2) Financial Analysis - Finance is one of the most important pre-requisites to establish an enterprise. It is
finance only that facilitates an entrepreneur to bring together the labour of one, machine of another and
raw material of yet another to combine them to produce goods. In order to adjudge the financial viability
of the project, the following aspects need to be carefully analysed:
➢ Assessment of Fixed Capital Requirements - Fixed capital, normally called ‘fixed assets’, are
those tangible and material facilities which purchased once are used again and again. Land and
buildings, plants and machinery, and equipment’s are the familiar examples of fixed assets/fixed
capital. The requirement for fixed assets/capital will vary from enterprise to enterprise depending
upon the type of operation, scale of operation and time when the investment is made. But, while
assessing the fixed capital requirements, all items relating to the asset like the cost of the asset,
architect and engineer’s fees, electrification and installation charges, depreciation, pre-operation
expenses of trial runs, etc., should be duly taken into consideration. Similarly, if any expense is to
be incurred in remodelling, repair and additions of buildings should also be highlighted in the
project report.
➢ Assessment of Working Capital Requirements - In accounting, working capital means excess
of current assets over current liabilities. Generally, 2:1 is considered as the optimum current ratio.
In short, working capital is that amount of funds which is needed in day today’s business
operations. In other words, it is like circulating money changing from cash to inventories and from
inventories to receivables and again converted into cash. This circle goes on and on. Thus, working
capital serves as a lubricant for any enterprise, be it large or small. Therefore, the requirements of
working capital should be clearly provided for. Inadequacy of working capital may not only
adversely affect the operation of the enterprise but also bring the enterprise to a grinding halt.
Hence, this implies that Financial Planning is required before selecting a project. Financial planning
means to prepare the financial plan. A financial plan is also called capital plan. A financial plan is an
estimate of the total capital requirements of the company. It selects the most economical sources of
finance. It also tells us how to use this finance profitably. Financial plan gives a total picture of the future
financial activities of the company.
Financial Resources (FR) + Financial Techniques (FT) = Financial Planning
3) Market Analysis - Before the production actually starts, the entrepreneur needs to anticipate the
possible market for the product. He/she has to anticipate who will be the possible customers for his
product and where and when his product will be sold. This is because production has no value for the
producer unless it is sold. In fact, the potential of the market constitutes the determinant of probable
rewards from entrepreneurial career. Thus, knowing the anticipated market for the product to be
produced becomes an important element in every business plan. Anticipating the potential market is
named as ‘demand forecasting’ in Managerial Economics. This analysis may also include test marketing.
The test marketing is a tool used by the companies to check the viability of their new product or a
marketing campaign before it is being launched in the market on a large scale. The market test is
generally carried out to ascertain the probable market success in terms of new product’s performance,
the level of acceptance of the product, customer satisfaction, and the efficiency of the marketing
campaign.
4) Technical Feasibility -While making project appraisal, the technical feasibility of the project also needs
to be taken into consideration. In the simplest sense, technical feasibility implies to mean the adequacy
of the proposed plant and equipment to produce the product within the prescribed norms. As regards
know-how, it denotes the availability or otherwise of a fund of knowledge to run the proposed plants
and machinery. It should be ensured whether that know-how is available with the entrepreneur or is to
be procured from elsewhere. In the latter case, arrangement made to procure it should be clearly checked
up. If project requires any collaboration, then, the terms and conditions of the collaboration should also
be spelt out comprehensively and carefully. In case of foreign technical collaboration, one needs to be
aware of the legal provisions in force from time to time specifying the list of products for which only
such collaboration is allowed under specific terms and conditions. The entrepreneur, therefore,
contemplating for foreign collaboration should check these legal provisions with reference to their
projects. While assessing the technical feasibility of the project, the following inputs covered in the
project should also be taken into consideration:
➢ Availability of land and site.
➢ Availability of other inputs like water, power, transport, communication facilities.
➢ Availability of servicing facilities like machine shops, electric repair shop, etc.
➢ Coping with anti-pollution law.
➢ Availability of work force as per required skill and arrangements proposed for training-in-plant
and outside.
➢ Availability of required raw material as per quantity and quality.
2) Return on Investment (ROI) - Return on investment (ROI) is defined as the ratio of profit (net of
depreciation and taxes) to initial capital outlay. The figure is compared to the cost of capital. If the
project yields the desired ROI, it will be accepted and vice versa. It is also known as Average or
Accounting Rate of Return (ARR).
ROI = (Annual average net earnings / Average investment) X 100
Average investment = (Initial investment – Scrap value)/2
3) Discounted Payback Period - The discounted payback period is a capital budgeting procedure used to
determine the profitability of a project. A discounted payback period gives the number of years it takes
to break even from undertaking the initial expenditure, by discounting future cash flows and recognizing
the time value of money. The metric is used to evaluate the feasibility and profitability of a given project.
Discounted payback period = Initial investment / Discounted CFAT p.a.
4) Net Present Value (NPV) - Net present value method (also known as discounted cash flow method) is
a popular capital budgeting technique that takes into account the time value of money. It uses net present
value of the investment project as the base to accept or reject a proposed investment in projects like
purchase of new equipment, purchase of inventory, expansion or addition of existing plant assets and
the installation of new plants etc. In this method, the discount rate should be equal to the company’s
weighted average cost of capital. Net present value is the difference between the present value of cash
inflows and the present value of cash outflows that occur as a result of undertaking an investment project.
It may be positive, zero or negative. These three possibilities of net present value are briefly explained
below:
➢ Positive NPV - If present value of cash inflows is greater than the present value of the cash
outflows, the net present value is said to be positive and the investment proposal is considered to
be acceptable.
➢ Zero NPV - If present value of cash inflow is equal to present value of cash outflow, the net
present value is said to be zero and the investment proposal is considered to be acceptable.
➢ Negative NPV - If present value of cash inflow is less than present value of cash outflow, the net
present value is said to be negative and the investment proposal is rejected.
Advantages of this method are that it reflects the time value of money and maximizes shareholder's
wealth. Its weakness is that its rankings depend on the cost of capital; present value will decline as the
discount rate increases.
5) Profitability Index (PI) - This method is a variant of the NPV method. It is also known as benefit cost
ratio or present value index. It is also based on the basic concept of discounting the future cash flows
and is ascertained by comparing the present value of cash inflows with the present value of cash
outflows.
PI = Present value of cash inflows / Present value of cash outflows
Accept or Reject Criterion:
➢ Accept the project if the PI is more than 1.
➢ Reject the project if the PI is less than 1.
The major disadvantage in this method is that it requires cost of capital to calculate and it cannot be used
when there are unequal cash flows. The advantage of this method is that it considers all cash flows of
the project.
6) Internal Rate of Return (IRR) - IRR is the rate of return at which the sum of discounted cash inflows
equals to the sum of discounted cash outflows. In other words, it is the rate at which the NPV of the
investment is zero. It is called as Internal Rate of Return because it mainly depends on outlay and
proceeds associated with the project and not on any rate determined outside the investment. This method
is also known as marginal rate of return method.
IRR = Lower rate + [(Positive NPV / Difference in calculated present values) X Difference in rate]
The major weakness is that when evaluating mutually exclusive projects, use of Internal rate of return
may lead to selecting a project that does not maximize the shareholders' wealth.
Project Proposal:
A project proposal is a written document outlining everything stakeholders should know about a project,
including the timeline, budget, objectives, and goals. Project proposals are used to tell the story of why a
project idea should be executed and supported. They are typically created for the purpose of securing funding
or buy-in, winning new clients, extending an existing client’s contract or convincing someone to allocate
resources to a new initiative. It should establish what the project is, what you’re aiming to achieve with it,
how you plan on getting there and why it’s worthwhile. As the project's foundation, project proposals are vital
for creating clarity around the goals. They define the priorities and requirements of a project before and when
a stakeholder gets involved.
Meaning:
Entrepreneurial Development Programme (EDP) refers to a programme, which is designed to help a person
in strengthening his entrepreneurial motive and in acquiring skills and capabilities required for performing his
role effectively. Thus, it aims at developing entrepreneurial motives and skills and thereby it helps in playing
entrepreneurial role effectively.
Definition:
According to N.P. Singh, Entrepreneurship Development Programme is "a programme designed to help an
individual in strengthening his entrepreneurial motive and in acquiring skills and capabilities necessary for
playing his entrepreneurial role effectively."
Phases of EDPs:
An Entrepreneurship Development Programme involves 3 phases. They are:
(i) Pre-training Phase.
(ii) Training Phase.
(iii) Post-training or Follow-up Phase.
Role of EDPs:
All Entrepreneurship Development Programmes primarily play four roles to help an individual to become an
entrepreneur. They are:
1) Stimulatory Role - It aims at influencing people in large number to be entrepreneurs. This includes:
➢ Developing managerial, technical, financial, and marketing skills.
➢ Inculcating personality and social traits.
➢ Promotes and reforms entrepreneurial behaviour and values.
➢ Identifying a potential entrepreneur applying scientific methods.
➢ Motivational training and building a proper attitude towards business and life.
➢ Strengthening the motive of a person and giving recognition.
➢ The valuable know-how of the local products and the processes help in the selection of products,
preparation of project reports.
2) Supportive Role - It helps in the following ways:
➢ Registration of the business.
➢ Procurement of fund.
➢ Incubation support.
➢ Team building and team development support.
➢ Mentorship and guidance from industry experts.
➢ Arrangement of water, land, power, shed, etc.
➢ Support in the purchase of appropriate and adequate machinery and equipment.
➢ Supply of raw materials and other necessary common facilities.
➢ Providing tax relief, subsidy and other financial assistance and aids.
➢ Guidance in product marketing.
➢ Support for management consultancy.
3) Sustaining Role - It aims at providing an effective safeguard to businesses to sustain against the cut-
throat market competition. This includes:
➢ Help in modernization, expansion, and diversification.
➢ Additional financing for further development.
➢ Global Networking Opportunities.
➢ Creating new marketing processes.
➢ Helping to access to improved services and facility centres.
➢ Deferring interest payment.
4) Socio-economic Role - It aims at upgrading the socio-economic status of the public and includes:
➢ Identifying and applying entrepreneurial qualities in practicality.
➢ Creating employment opportunities in micro, small, and medium industries on an immediate basis.
➢ Arresting concentration of industries by supporting regional development in a balanced manner.
➢ Focusing on the equal distribution of income and wealth of the nation by channelizing the latent
resources for building an enterprise.
Achievements of EDPs:
The speed at which industrialization has taken place in recent years is due to the major role played by EDPs.
Following are the major achievements of EDPs:
1) EDPs played an important role in establishment, development and expansion of the practice-oriented
development programme In India almost all the training programmes conducted are organized and
developed under EDPs. 686 organizations are engaged in organizing entrepreneurship development.
2) EDPs have also developed and established various support systems necessary for the entrepreneurs.
They strengthen and coordinate these support systems.
3) EDPs have not only created a background for industrialization but have also given momentum to it.
4) These programmes have also contributed a lot to solve the problem of unemployment. EDPs have helped
to a great extent in this direction by starting self-employment programmes and giving momentum to the
speed of industrialization.
5) Another achievement of these programmes is establishment and development of new enterprise which
is a very difficult task in this competitive era. EDPs have provided various inputs to establish new
enterprises and also provided various entrepreneurial skills and qualities. Around 30% entrepreneurship
development trained entrepreneurs put up their enterprise.
6) Entrepreneurial education and training has spread because of entrepreneurial development programmes.
This has resulted in increase in the knowledge, imaginative power, farsightedness, risk taking ability of
the entrepreneurs etc.
7) EDPs have also contributed in project formulation. Choosing a right type of project is a difficult task as
resources are limited. EDPs have proved very useful in such situations.
8) EDPs have helped in balanced regional development by encouraging people to establish small industries
in villages and backward areas.
9) Another important achievement of EDPs is availability of cheap and quality product to the consumer.
Due to EDPs new ventures have been established which have new technology and expertise which
results in increase in competition.
10) Many entrepreneurship development institutions have been established because of the EDPs in India.
The major among them are Management Development Institute, National Institute of Entrepreneur and
Small Business Development (NIESBUD), Entrepreneurial Development Institute of India (EDII),
Technical Consultancy Organization (TCOs), etc.
Criticisms on EDPs:
1) No Policy at the National Level - Though Government of India is fully aware about the importance of
entrepreneurial development, yet we do not have a national policy on entrepreneurship. It is expected
that the government will formulate and enforce policies regarding the entrepreneurship.
2) Problems at the Pre-training Phase - Various problems faced in this phase are identification of
business opportunities, finding & locating target group, selection of trainee & trainers etc.
3) Over Estimation of Trainees - Under EDPs it is assumed that the trainees have aptitude for self-
employment and training will motivate and enable the trainees in the successful setting up and managing
of their enterprises. These agencies thus overestimate the aptitude and capabilities of the educated youth.
Therefore, the EDPs do not impart sufficient training and on the other financial institutions are not
prepared to finance these risky enterprises set up by the not so competent entrepreneurs.
4) Duration of EDPs - The duration of most of the EDPs varies between 4 to 6 weeks, which is too short
period to instil basic managerial skills in the entrepreneurs. Thus the very objective to develop and
strengthen entrepreneurial qualities and motivation is defeated.
5) Non-availability of Infrastructural Facilities - No prior planning is done for the conduct of EDPs.
EDPs conducted in rural and backward areas which lack infrastructural facilities like proper class room
suitable guest speakers, etc.
6) Improper Methodology - The course contents are not standardised and most of the agencies engaged
in EDPs are themselves not fully clear about what they are supposed to do for the attainment of pre-
determined goals.
7) Mode of Selection - There is no uniform procedure adopted by various agencies for the identification
of prospective entrepreneurs. Organisations conducting EDPs prefer those persons who have some
project ideas of their own and thus this opportunity is not provided to all the interested candidates.
8) Non-availability of Competent Faculty - Firstly there is problem of non-availability of competent
teachers and even when they are available, they are not prepared to take classes in small towns and
backward areas. This naturally created problems for the agencies conducting EDP.
9) Poor Response of Financial Institutions - Entrepreneurs are not able to offer collateral security for the
grant of loans. Therefore, those entrepreneurs who fail to comply with the conditions are not able to get
loan because the bank cannot pay with the public money and hence the dreams of the entrepreneurs is
shattered.
10) Non-Availability of Inputs - Non-availability of various inputs i.e., raw materials, power etc., with
poor follow up by the primary monetary institutions resulted failing in the entrepreneurship development
programmes.
UNIT V
ENTREPRENEURIAL GROWTH AND ECONOMIC DEVELOPMENT
Ancillary Unit:
An industrial undertaking which is engaged or is proposed to be engaged in the manufacture or production of
parts, components, sub-assemblies, tooling or intermediates, or the rendering of services and the undertaking
supplies or renders or proposes to supply or render not less than 50 per cent of its production or services, as
the case may be, to one or more other industrial undertakings and whose investment in fixed assets in plant
and machinery whether held on ownership terms or on lease or on hire-purchase, does not exceed Rs 10
million.
Tiny Sector:
A sector comprising of units whose investment limit in plant and machinery is Rs 2.5 million irrespective of
location of the unit.
Objectives of SSIs:
1) To create more employment opportunities.
2) To help develop the rural and less developed regions of the economy.
3) To reduce regional imbalances.
4) To ensure optimum utilisation unexploited resources of the country.
5) To improve the standard of living of people.
6) To eradicate unemployment problem from the country.
7) To ensure more equitable distribution of national income.
UNIT I
1. Who is an entrepreneur?
Generally, entrepreneur is a person “who starts an enterprise, business or firm”. The term “Entrepreneur” is
derived from the French word known as “Entrepredre”, which means to “undertake”. According to Richard
Cantillon, the term entrepreneur denotes “A person who buys factors of production at certain prices with a
view to selling his product at uncertain prices in future”.
2. Define Entrepreneurship.
A.H. Cole has defined entrepreneurship as “The purposeful activity of an individual or group of associated
individuals, undertaken to initiate, maintain, or earn profit by production and distribution of economic goods
and services”.
According to Heggins, “Entrepreneurship is meant the function of seeking investment and production
opportunity, organizing an enterprise to undertake a new production process, raising capital, hiring labour,
arranging the supply of raw materials and selecting top managers of day-to-day operations”.
3. Who is an innovator?
An innovator is a person who carries out new combinations to initiate the process of economic development
through introduction of new products, new markets, conquests of new source of raw materials and
establishment of a new organization of industry. An inventor is one who discovers new methods and new
materials. And, an innovator utilizes such inventions and discoveries in order to make new combinations.
5. Who is an Intrapreneur?
Intrapreneurs are the new breed of managers emerging in big organization. They emerge from within the
confines of an enterprise. Generally, they are given freedom to operate on their own. They are encouraged to
think themselves as entrepreneur within the enterprise. They are also given Employee Stock Options. Thus,
they become partial owners.
16. Expand:
➢ IDBI – Industrial Development Bank of India.
➢ ICICI – Industrial Credit and Investment Corporation of India Ltd.
➢ IFCI – Industrial Finance Corporation of India Ltd.
➢ DIC – District Industries Centre.
➢ SIDO – Small Industries Development Organisation.
➢ NSIC – National Small Industries Corporation Ltd.
➢ SIDBI – Small Industries Development Bank of India.
➢ SISI – Small Industries Service Institute.
➢ SSI – Small Scale Industry.
➢ NABARD – National Bank for Agriculture and Rural Development.
➢ IIBI – Industrial Investment Bank of India.
UNIT III
25. What are the tools for assessing the financial viability of a project?
➢ Payback period.
➢ Return on investment.
➢ Discounted cash flow.
➢ Internal rate of return.
➢ Net present value.
➢ Profitability index.
48. Write any two differences between business idea and business opportunity.
I. Business Idea:
➢ All business ideas are generally may not be business opportunities.
➢ Finding a good idea is nothing more than a tool in the hands of an entrepreneur.
➢ It is the first step in the task of converting an entrepreneur’s creativity into an opportunity.
II. Business opportunity:
➢ Good ideas are not necessarily good opportunities.
➢ Opportunities are created or built, using ideas and entrepreneurial creativity.
➢ They are situational.
89. What are the four primary roles of EDPs that help an individual to become an entrepreneur?
➢ Stimulatory Role.
➢ Supportive Role.
➢ Sustaining Role.
➢ Socio-economic Role.
102. What are the various strategies for the development of Niche Market?
➢ Identify the target audience - You have decided to target a specific audience and it is not the mass
market. From then on, the challenge is to identify the age group, geographical region, the needs the
product will cater to, their social status and related parameters.
➢ Choose the focus area - Once the target audience has been identified, we now need to develop the focus
area and description should not be too general. Many people do the mistake of identifying the most
profitable or the high growth industries. Many people rush into domains not familiar to them and only
reason for them to try it out is that it is showing high growth in revenues and return on investment.
Trends could change fast and by the time the new company establishes itself the positive trend in the
niche industry may have changed.
➢ Identify the needs of the consumer - There are various ways to identify the needs of consumers–
market surveys, informal talk with potential customers, and secondary data. There are research houses
that publish market surveys on niche market strategy areas and it could be a good starting point to
identify your target audience. Sometimes the best method would be to talk directly to customers
➢ Look for ignored consumers - Mass marketers and they can be the focus area for niche marketing. For
example, if no vendor or grocer is delivering fruits and vegetables or cooked food in a particular region,
there is a good opportunity to provide such services if there is a genuine need felt by the people living
there. If it is composed of elderly people living in high rise residential flats, the requirement for home
delivery of daily use food and groceries may be higher. Similarly, most health and fitness centres cater
to the young, if a particular locality has more elderly people looking for exercise and fitness, a wellness
centre focused on the elderly would gain business.
➢ Synthesize the product - Once the entrepreneur identifies the target audience, the attributes and the
need it fulfils for the customer, they still need to synthesize the qualities of the new product or business.
The product needs to be conformed in a long-term vision set by the entrepreneur.
➢ Evaluation - Once the blueprint for the product is ready and the target audience is identified, the next
step is to evaluate the synthesizing criteria listed above. Does it conform to the qualities listed and if it
fails in a few of them, it is better to scrap the product and try something new? The evaluation should
enable the businesses to make the right decisions and not be driven by the marketing condition.
➢ Test Marketing - Many large companies introduce a new product in select markets, gauge audience
response and feedback from sellers before going ahead with the full production of the product or launch
of a service. In test marketing, a select group of customers is getting an opportunity to buy and use the
product.
➢ Implementation - The final stage in the niche market strategy entry process is the actual introduction
of the product in the market. This is the most crucial phase of the niche marketing. If sufficient
homework has been done, the launching of the product is only a calculated risk.
(i) Pre-training Phase - The success of EDP depends on the training and promotional ground work carried
out by the training organisation. Various activities undertaken by an organisation are:
(a) Designing of Course Curriculum - At the time of designing innovative course curriculum, utmost care
is taken to ensure that it must meet the requirements of the programme. The main thrust is on the
following subjects:
➢ Introduction to entrepreneurship - An attempt is made to generate knowledge about
entrepreneurship knowledge is imported about various factors affecting small scale business, the
role of entrepreneurs in economic development, entrepreneurial behaviour and the facilities
available for setting up enterprises.
➢ Motivation training - It is an attempt made to increase the need of achievement and confidence
amongst the participants which helps the individual to build right attitude and behaviour towards
the business. An earnest attempt is made for prompting and preparing entrepreneurs for starting
their own enterprises.
➢ Management and technical skills - The basic aim of this module is to impart management and
technical-know-how required by the participants to operate their business efficiently and
effectively. The knowledge would be regarding functional areas like production, marketing,
finance, etc.
➢ Support System and Procedure - Entrepreneurs about be informed about the support available
from various agencies and institutions for setting up and running of enterprises. They are to be
made aware about the procedure of applying and obtaining assistance from the institutes.
➢ Fundamentals of project feasibility study - The participants are provided guidelines on the
effective analysis of viability or feasibility of the project in view of marketing organisation,
technical financial and social aspects. Knowledge is provided for preparing project and feasibility
report.
➢ Plant visit - To know about the real-life situations in business, plant visits are arranged. Such trips
provide participants with opportunities to learn about entrepreneur’s behaviour, personality,
thoughts and aspirations.
(b) Selection of faculty or resource persons - The success of EDP depends upon the calibre of the faculty
or resource persons. The identification and finalisation of terms and conditions with the faculty thus
becomes very important for the conduct of EDP. Expert faculty can be invited from various colleges,
universities, consultancy firms, banks, financial institutions and firms engaged in R&D.
(c) Insertion of Advertisement - Information regarding forthcoming EDPs along with relevant details is
flashed through various Medias of advertisement. Normally advertisement is given in the local
newspaper to attract the local talents. It can also be through Medias like press releases, handbills,
meetings with trade unions, etc. An earnest effort is made to attract maximum number of prospective
entrepreneurs for EDPs.
(d) Selection of Potential Entrepreneurs - Utmost care should be exercised in selecting entrepreneurs for
EDPs. It should be designed in such a manner that it restricts admission to EDP to those who are
supposed to possess the requisite traits or qualities of potential entrepreneurs. Failure to make proper
identification and selection of potential entrepreneur will result in wastage in time, effort and money on
the organising and conduct of EDP.
(ii) Training Phase - The main aim of training programme is to develop motivation and requisite skills
amongst the potential entrepreneurs. Both theoretical and practical knowledge is imported to the
trainees. The basic purpose of training is to develop, ‘Need for achievement’ amongst the trainees.
Entrepreneurial training can be imparted by the following methods:
(a) Individual Training - A single individual is selected for training under this method. This method of
training is most suited where a complicated skill is to be taught to an individual.
(b) Group Training - This method is more suitable for a group of individuals with a similar type of work
and where similar general instructions are to be given to all.
(c) Lecture Training - Here the instructor communicates in theory the practice to be followed by the
trainees. Whatever are the queries, clarifications or doubts of the trainees, these are cleared on the spot.
(d) Written Instruction - This method aims at providing written material for future reference by the
learners. This method is generally adopted where a standardised production system is followed.
(e) Demonstration - This method aims at providing practical exposure to the trainees by the trainer for
better understanding. Trainer while giving demonstration explains at length minute details of the
performance of the work.
(f) Conference - Here experts in different fields share their ideas aimed at providing knowledge to trainees
for improving their effectiveness.
(g) Meetings - This method aims at providing opportunity to the trainees to discuss various problems
confronting them. It also enables them to exchange ideas and views on various issues and finally arrive
at firm conclusions based on discussion.
(iii) Post Training or Follow up Phase - EDPs aims at developing the right type of calibre and motivation
amongst the potential entrepreneurs so as to enable them to set up their own enterprises. The success or
failure of EDPs depends upon to the extent to which the objectives of EDPs are perfect and how far it
has been achieved. Through follow up we can know about our past performance, weakness, if any, and
draw up plans for removing these bottlenecks in future. Appraisal can also help us in knowing as to what
extent entrepreneurs have selected the projects which suit their calibre and background and provide
suitable assistance to those who failed to identify the right type of project or are facing certain other
problems. This main aim of this follow-up exercise is to make EDPs all the more useful and effective
for promoting entrepreneurial talents.
MODERN TERMS IN
ENTREPRENEURIAL
DEVELOPMENT
ACCELERATOR: An accelerator is a program to help newer startup businesses improve their growth.
Accelerators are different from incubators in that they usually only work with startups which already have a
business plan and basic strategy in place.
ACQUIRERS: Those who take over a business started by somebody else and use their own ideas to make it
successful. This often happens when there is a financial problem in the current operation. Fresh management
ideas may save the business.
ADVENTURE CAPITAL: Adventure capital is capital needed in the earliest stages of the venture’s creation
before the product or service is available to be provided.
AGRIPRENEURSHIP: Agripreneurship is essentially entrepreneurship in the agricultural sector.
Agripreneurship = agriculture + entrepreneurship.
ANGEL: An angel is a type of investor, often a wealthy individual, who provides capital and financial support
to a fledgling startup in return for an ownership percentage.
BOOT CAMP: Boot Camp is a training camp for learning various type of skills and is designed to get you
ahead in your start-up journey.
BUSINESS MODEL: A business model is a description of how an existing business or business idea plans
to achieve success, make a profit, and create value.
BUY-SELL AGREEMENT: A buy-sell agreement is an agreement designed to address situations in which
one or more of the entrepreneurs wants to sell their interest in the venture.
BUY-SELL ARTIST: Those who buy a company for the purpose of improving it so that they can sell it again
for a profit.
CENTRAL DRIVING FORCES MODEL: The central driving forces model is an entrepreneurial-based
model that considers the positives and negatives of three areas of the venture; founder(s), opportunities, and
resources. The model then evaluates these areas regarding the “fits and gaps” that indicate correlating strengths
or weaknesses for the venture. The CDF model also considers industry and market information in the overall
analysis.
CORRIDOR PRINCIPLE: The corridor principle is the principle where an entrepreneurial venture may find
that it has significantly changed its focus from the initial concept of the venture as it has continually responded
and adapted to its market and the desire to optimize profitability potential.
CROWDFUNDING: When a large number of individuals will each invest small amounts of money in a
business or project using the internet to collect the money.
CYBERPRENEUR: Cyberpreneurs or cyber entrepreneurs are people who leverage the benefits of
information technology to do business. They come up with new ideas to provide products and services to
customers via the internet. These people understand the digital age and remove the hassle of going to a physical
store. Such entrepreneurship exists only online and is known as a virtual business. Ecommerce stores and
over-the-top (OTT) entertainment platforms fall in the category of cyberpreneurship.
DELIVERABLE: A product or service developed by a business.
ECONOMY OF SCALE EXPLOITER: These types of entrepreneurs are those who benefit from a large
volume of sales by offering discount prices and operating with very low overhead.
ECOPRENEURSHIP: Ecopreneurship is entrepreneurship where a major, or perhaps the main, focus of the
business is to operate sustainably or to help the environment, such as through recycling or fighting climate
change. Ecopreneurship is also known as environmental entrepreneurship and green entrepreneurship.
EDTECH: Refers to the software designed to enhance teacher and/or student educational outcomes.
ENTREPRENEUR IN HEAT (EIH): The term “entrepreneur in heat” describes an entrepreneur that
continues to develop new products and services beyond what the venture can support and inadvertently may
diminish the focus and effectiveness of the activities supporting the venture’s primary revenue streams.
FATAL 2% RULE: The concept of the fatal 2% rule is that if a venture can just get “2%” of total market
share it will be successful. This percentage can be unattainable based on the approach, limited resources,
and/or structure of the industry.
FINTECH: Businesses that use modern technology to advance banking and financial services.
FIRST MOVER: The first mover is a company that attempts to gain an unchallengeable, privileged market
position by being the first to establish itself in a given market.
FRANCHISEE: A franchisee is an individual who starts a business for which a widely known product image
has already been established. The franchisee owns the business and assumes its operating responsibilities
subject to specifications set out by the franchisor.
HACKATHON: A hackathon is an event where individuals come together to creatively solve problems.
HUSTLER ENTREPRENEUR: A hustler entrepreneur is a self-starter motivated by their goals and
aspirations to succeed in entrepreneurship. Such people start small and work hard to grow their business.
Instead of using money or capital to achieve their business goals, they put in their best efforts. They never
wait for opportunities to come because they create opportunities. Hustlers do not have a give-up attitude, have
a big risk-taking appetite and are always ready to face challenges.
INCUBATOR: An incubator is a program to assist the newest startup businesses take ideas and create viable
business models, strategies, and profit plans for them. Incubators differ from accelerators in that many people
often seek incubators simply with little more than just a powerful idea.
INTRAPRENEURSHIP: Intrapreneurship is where someone displays the traits and characteristics of
entrepreneurship while within and being part of a larger company.
NECESSITY ENTREPRENEUR: This type of entrepreneur is an unemployed person who needs to establish
his/her own business in order to survive, e.g., a cobbler, micro-trading.
PATIENT CAPITAL: Patient capital is money a small or medium-sized private business raises. Its name
refers to its lenient repayment terms. Because it is often raised through family or friends it is sometimes called
“love money.” Patient capital can be either debt or equity and often there is no contract spelling out payments
of interest, principal or dividends, the lender does not get any ownership of the company, no collateral is used
as security and the debt could be forgiven.
PATTERN MULTIPLIER: These are entrepreneurs who spot an effective business pattern originated by
someone else, and multiplies it to realize profit.
PEST ANALYSIS: PEST is a popular framework for situation analysis, looking at Political, Economic, and
Social Trends. Analysing these factors can help generate marketing ideas, product ideas, and so on.
SCALABLE STARTUP ENTREPRENEURSHIP: This type of entrepreneurship starts with a unique idea
that can bring a change. From creating a business plan to launching it, scalable startup entrepreneurship
recognises what is missing in the market and creates a solution. Such business usually receives funding from
venture capitalists who provide funding based on the uniqueness of the idea. They hire specialised employees
because they seek rapid expansion and high returns.
SEED CAPITAL: Seed capital is the initial amount of money an entrepreneur uses to start a business. Often,
this money comes from family, friends, early shareholders or angel investors. Seed capital is typically used to
support the planning of a business up to the point when the company starts selling a product or service. It
normally covers expenses until the business can make money and thereby attract more investors.
SKILL SET: A range of skills a person has that enables them to perform a particular job.
SLOGAN/STRAPLINE: A catchy phrase that sums up a business' message.
SMART OBJECTIVES: SMART is an acronym that defines important criteria for setting ideal goals and
objectives to manage your staff or a company. SMART objectives must be Specific, Measurable, Achievable,
Realistic and Time-bound. SMART objectives help you determine what direction you’re going in and help
you communicate that properly to people on your team so that everyone’s heading in the same direction and
it’s possible to track progress properly.
SOCIAL ENTREPRENEUR: A social entrepreneur is a businessperson whose goal is to create long-term
social or environmental value such as creating jobs for marginalized people, providing essential services to
people who otherwise would not have access to them, or selling products or services that protect the
environment. Businesses run by social entrepreneurs are not charities; they manufacture or sell products and
services that generate revenue and profits. However, profit is not their sole motivation, and their structure is
either that of a commercial co-op or a social-purpose company.
STEPPED PAYMENT LOAN: With a stepped-payment loan, a borrower’s monthly payments start low and
increase gradually over time. This arrangement can be beneficial for start-up companies with limited financial
resources in the beginning. Stepped-payment loans are riskier than other loan types because it takes longer for
lenders to get back their principal (the original amount of the loan). For this reason, lenders tend to only offer
stepped payments to well-managed companies and on loans that are secured with high-quality assets–those
easy to convert to cash.
SWOT: SWOT is an acronym that refers to a form of analysis that examines your Strengths, Weaknesses,
Opportunities and Threats.
SYSTEMATIC INNOVATION: Systematic innovation is innovation resulting from an intentional and
organized process to evaluate opportunities to introduce change, based on a definition provided by Peter
Drucker. The sources of innovation may be internal or external to the enterprise.
TECHNOPRENEURSHIP: Technopreneurship is what you get on uniting technology with
entrepreneurship. It is also known as technology entrepreneurship. A technopreneur merges entrepreneurial
talent and skills with the technical prowess to develop a business that thrives on the intensive use of
technology. Technopreneurs undertake calculated risks that have chances of earning profits. In short, these are
entrepreneurs who have the ability to revolutionise the prevailing economic conditions and introduce
breakthrough products for the customers. The foundation of the products and services of such a business is
technology. Such a business prefers to employ creative and technology-savvy people who are passionate about
bringing technological change.
UNICORN: A unicorn is a startup company, usually privately-held, which reaches a valuation of over $1
billion.
VENTURE CAPITAL: Venture capital is financing that investors provide to start-ups and small businesses
that are believed to have long-term growth.
WANTPRENEUR: A wantrepreneur is someone aspiring to become an entrepreneur, perhaps with ideas or
a general goal but without having started yet. A portmanteau of “want” and “entrepreneur,” some might
negatively use it to mean a “wannabe entrepreneur.”
WORKSHOP: A meeting of a group of people with the goal of engaging in discussion and activity in a
particular subject.
ACRONYMS USED IN
ENTREPRENEURIAL
DEVELOPMENT
ED Entrepreneurial Development
EDP Entrepreneurial Development Programme
AIDBs All India Development Banks
AIFIs All India Financial Institutions
FI Financial Institution
SFCs State Financial Corporations
SFIs Specialized Financial Institutions
ARR Accounting Rate of Return
CFAT Cash Flow After Tax
IRR Internal Rate of Return
NPV Net Present Value
PI Profitability Index
ROI Return on Investment
ARI Auxiliary and Rural Industry
CPM Critical Path Method
PERT Program Evaluation and Review Technique
DIC District Industries Centre
ICICI Industrial Credit and Investment Corporation of India
IDBI Industrial Development Bank of India
IFCI Industrial Finance Corporation of India
IIBI Industrial Investment Bank of India
KVIC Khadi and Village Industries Commission
MSMEs Micro, Small and Medium Enterprises
NABARD National Bank for Agriculture and Rural Development
NI-MSME National Institute for Micro, Small and Medium Enterprises
NSIC National Small Industries Corporation
SIDBI Small Industries Development Bank of India
SIDCO Small Industries Development Corporation
SIDCs State Industrial Development Corporations
SIDO Small Industries Development Organisation
SISI Small Industries Service Institute
SSI Small Scale Industry
TCOs Technical Consultancy Organisations
MSMED Act The Micro, Small and Medium Enterprises Development Act, 2006
NEEDS New Entrepreneur-Cum-Enterprise Development Scheme
PMEGP Prime Minister's Employment Generation Programme
PMRY Prime Minister’s Rozgar Yojana
SPRS Single Point Registration Scheme
UYEGP Unemployed Youth Employment Generation Programme
R&D Research and Development
SCAMPER Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse