Order No Lindt Godiva Cadbury

#4940 1 1 0
#4941 0 0 0
#4942 0 0 0
#4943 0 0 1
#4944 0 0 1
#4945 0 1 0
#4946 1 0 0
#5021 0 0 0
#5022 0 0 1
#5023 1 0 0
SUM 3 2 3

Anticident Ferrero
Consequent Hersheys
Kitkat
Amul
Toblerone
Lotus
Lindt
Cadbury
Godiva
Nestle

Hypothesis 1 If ferrero then hersheys

Support (Ferrero) 0.5
Support (Hersheys) 0.4
Support (Ferrero and Hersheys) 0.4
Confidence 0.8
Lift 2

Hypothesis 2 If (Ferrero, Hersheys) then Kitkat

Support (Ferrero and Hersheys) 0.4
Support (Kitkat) 0.3
Support (Ferrero, Hersheys, Kitkat) 0.1
Confidence 0.25
Lift 0.833333333333

Hypothesis 3 If (Ferrero, Hersheys, Kitkat) then Amul

Support (Ferrero, Hersheys, Kitkat) 0.1
Support (Amul) 0.3
Support (Ferrero, Hersheys, Kitkat, Amul) 0
Confidence 0
Lift 0

If (Ferrero, Hersheys, Kitkat, Amul) then

Hypothesis 4 Toblerone
Support (Ferrero, Hersheys, Kitkat, Amul) 0
 Support (Toblerone) 0.3
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone) 0
Confidence 0
Lift 0

If (Ferrero, Hersheys, Kitkat, Amul,

Hypothesis 5 Toblerone) then Lotus
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone) 0
Support (Lotus) 0.3
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus) 0
Confidence 0
Lift 0

If (Ferrero, Hersheys, Kitkat, Amul,

Hypothesis 6 Toblerone, Lotus) then Lindt
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus) 0
Support (Lindt) 0.3
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus, Lindt) 0
Confidence 0
Lift 0

If (Ferrero, Hersheys, Kitkat, Amul,

Hypothesis 7 Toblerone, Lotus, Lindt) then Cadbury
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus, Lindt) 0
Support (Cadbury) 0.3
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus, Lindt, Cadbury) 0
Confidence 0
Lift 0

If (Ferrero, Hersheys, Kitkat, Amul,

Toblerone, Lotus, Lindt, Cadbury) then
Hypothesis 8 Godiva
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus, Lindt, Cadbury) 0
Support (Godiva) 0.2

Support (Ferrero, Hersheys, Kitkat, Amul,

Toblerone, Lotus, Lindt, Cadbury, Godiva) 0
Confidence 0
Lift 0
 If (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus, Lindt, Cadbury, Godiva)
Hypothesis 9 then Nestle

Support (Ferrero, Hersheys, Kitkat, Amul,

Toblerone, Lotus, Lindt, Cadbury, Godiva) 0
Support (Nestle) 0.2
Support (Ferrero, Hersheys, Kitkat, Amul,
Toblerone, Lotus, Lindt, Cadbury, Godiva,
Nestle) 0
Confidence 0
Lift 0
Ferrero Nestle Hersheys Kitkat Amul Toblerone Lotus
1 0 1 0 0 1 1
1 0 1 1 0 0 0
0 0 0 1 1 0 0
0 1 0 0 0 0 1
1 0 1 0 0 1 0
0 0 0 0 0 0 1
0 0 0 0 1 0 0
1 0 1 0 0 0 0
0 1 0 1 1 0 0
1 0 0 0 0 1 0
5 2 4 3 3 3 3

Justification:
1. When the lift is >=1 it is considered to be good
2. Whe the support is >=0.5, it is considered to be good.
3. When the support of the hypothesis is 0, it means they have not ordered the item t

Findings: Hypothesis 1 is suggested as it has the highest value

y have not ordered the item together