b313 - Reviewer
b313 - Reviewer
Examples:
I. Business Environment:
A small manufacturing company needs to buy a
forklift truck for material handling. Two different
brands, say A and B, are being considered. Which
truck should be bought? The decision will
probably be based on minimization of cost
II. Individuals:
A new college graduate needs a new car. Should
this new car be bought or leased? Methods from
engineering economy can be used for
determining the best choice.
Which Car to Lease? PRINCIPLE 3: Marginal Revenue must exceed Marginal
Cost.
Saturn vs. Honda
⎯ E a c h decision alternative must be justified on
1. Recognize a decision problem
its own economic merits before being compared
→ Need a car
with other alternatives.
2. Define the goals or objectives
⎯ Marginal revenue means the additional revenue
→ Want mechanical security
made possible by increasing the activity by one
3. Collect all the relevant information
unit.
→ Gather technical as well as financial data
⎯ Marginal cost is how much money it costs your
4. Identify a set of feasible decision alternatives
company to produce one additional unit of your
→ Choose between Saturn and Honda
product or merchandise.
5. Select the decision criterion to use
For example, let’s say a company produces 5,000
→ Want minimum total cash outlay watches in 1 production run at $100 per piece.
6. Select the best The manufacturer will want to analyze the cost
→ Select Honda of another multiunit run to determine the
FUNDAMENTAL PRINCIPLES OF ENGINEERING marginal cost. The average cost of producing a
ECONOMICS watch in the first run is $100, but the marginal
cost is the additional cost to produce one more
PRINCIPLE 1: A nearby penny is worth a distant dollar unit.
⎯ A fundamental concept in engineering The business finds the marginal cost to produce
economics is that money has a time value one more watch is $90. Ifthe business has a lower
associated with it. The time value of money marginal cost, it can see higher profits. Ifthe
explains the change in the amount of money business charges $150 per watch, they will earn
over time for funds that are owned (invested) or a $50 profit per watch on the first production
owed (borrowed). This is the most important run, and they’d earn a $60 profit on the
concept in engineering economy. additional watch.
Marginal cost =change in cost / change in
⎯ If you receive $100 now, you can invest it and
quantity
have more money available six months from
The total cost of the second batch of 5,000
now.
watches is $450,000. Dividing the change in cost
⎯ This concept will be the basic foundation for all
by the change in quantity produces a marginal
engineering project evaluation
cost of $90 per additional unit of output.