Section 1: Most interesting Topic Covered in this session.

The line echoed through the course “By 2025, over 23 billion devices will be connected, nearly three
times the world population.”

Digital Channels to Personalise and Amplify Messages for facilitating a Specific, (predetermined)
Outcome.

The Internet has revolutionized businesses by providing consumers with easy access to resources,
enabling them to make informed decisions and increase their expectations. With just a few clicks,
consumers can compare prices, read reviews, and gather detailed product specifications, finding the
best options for their needs and preferences. This has led to entrepreneurs leveraging the internet
to leverage businesses of all kinds, requiring less money than traditional media. With the Internet,
entrepreneurs can reach a global audience and target specific niche markets, and utilize various
online tools and platforms to market their products or services effectively, resulting in cost-effective
advertising strategies.

This course in digital marketing and analytics was engaging and full of knowledge. It covered topics
such as personalizing and amplifying messages, SEO, search advertising (PPC), social media, digital
display ads, content, mobile marketing, and how analytics boosts the power of digital marketing. The
POEM framework, the foundation of a complete digital course, was also connected to the subject.
Overall, this course was eye-opening and engaging, providing entrepreneurs with the expertise and
resources needed to succeed in the digital marketplace. Partnering with digital marketing can help
entrepreneurs create visually appealing and user-friendly websites, attracting their target audience
and enhancing their online presence. A web design agency can help implement effective digital
marketing strategies, such as SEO and social media marketing, to boost visibility and drive traffic to
the website. Digital marketing analytics design ensures the website ranks higher in search results and
attracts more organic traffic.

POEM Frame-work:
Paid, Owned, and Earned Media is known as POEM. Although it is not a brand-new concept, POEM
serves as the cornerstone of any digital marketing plan. Our digital marketing strategy and methods
can be developed and guided by POEM, which will help entrepreneurs generate more qualified leads
and produce better outcomes.
Paid media refers to sponsored or paid advertisements that businesses display across a range of
media channels. Digital examples include sponsored ads on Facebook, Google, LinkedIn, YouTube,
banner or display adverts, and so on. But offline paid media—such as advertisements in newspapers,
radio, and magazines—is also covered. Paid media, to put it simply, is any media that you purchase in
order to gain visibility or access to a potential audience—that is, "strangers"—with whom you may
not already be acquainted.
Owned Media: Content that is produced and managed by an organization is referred to as owned
media. E-newsletters, blogs, and websites are a few examples of online media. A real store, trade
show exhibit, paper newsletter, or even your staff members are instances of offline marketing—after
all, they do represent your company and its identity. Potential or current consumers are frequently
the target audience for this kind of media.
Earned Media: Content about your company, offerings, or services that have been produced and
disseminated by third parties is referred to as earned media. Digital examples include customer
reviews, recommendations, shared postings, and posts about your business made by customers.
Examples that aren't digital can be news reports produced by publications after receiving a press
release, or independent writers who choose to write about your company. Earned media is
essentially when you have attracted the interest of your supporters or fans to the point that they feel
compelled to "talk" about your company.

Section 2: : Explain how using this topic could enable your organization to better achieve its
objective.

Back Ground:

I am associated with Bleaf Pvt Ltd at this moment and my ASP research is on the Marketing strategy
penetration in the UAE market. let me introduce Bleaf Pvt Ltd
Company Profile:

Bleaf Technologies Pvt Ltd. This is the first Indian company to produce
self-sterilizing bottles using UVC technology. Ruchir Raj Singh and
Vandana Sachdeva established Cap2O in 2020 with the goal of
addressing India's water shortage. (2020).

Introduction of the Product:

 Cap2O's patent-filed stainless steel insulated water bottle
features inbuilt UVC technology for sterilization, pitchers, and
filtration mechanisms.
 Cap2O isn’t just a self-cleaning bottle with the purpose of
cleaning itself… but a water Sterilization device that E-boils
your water and makes it bacteria-free and equivalent to 20
minutes of boiled water.
 It can be refilled from untrusted public sources like coolers or
ROs at stations, airports, etc, and touched to sterilize their water.
 Reusable water bottles lessen waste and its adverse effects on the environment when used
in place of plastic ones. It also encourages people to adopt a better lifestyle by pushing them
to consume more water throughout the day.

POEM
As Bleaf is a startup and expenditure on a paid marketing campaign cannot be economically
feasible, the Owned and earned media is the best way to promote the product to, understand
impressions, clicks, and interactions with specific customers—likes, shares, and clicks—help in the
ongoing study of customer trends and behavior.
So creating content requires a Content Strategy that can be identified with the target audience and
the geography we are trying to enter. There are 3 customer personas we identified.
 Students of age group 13 years to 18 years
 Travel agencies / Corporate gift baskets
 Fitness Lover

Three customer personas:

Customer Persona 1.B2C

Name- Manasvi Singh

Demographic:
Age- 14 Yrs
Profession Student Grade 10
Hobbies Music, traveling, Books,
Sports
Identifier:
 She is an active member of the Environmental Club.
 She is a Swimmer traveling to different Emirates for competitions.
 She is a technology lover.
 She is a student in grade 10 and is busy with her academic and coaching classes.

Challenges:
 Fall sick due to stomach issues.
 Dehydrate during summer. Forget to drink water.

Marketing Message:
 “Healthy lifestyle”
 “Hydrate with adequate water Intake”
 “Sustainable lifestyle”

Keywords: Smart water Bottle, Mobile app for Water Reminder, Stainless Steel, Track Water Intake,
glows to Remind, Stay hydrated, sustainable water bottle, Environmentally friendly, Water Reminder

Customer Persona 2. B2B

Name- Mr. RAM Chandran

Demographic:
Age- 45
Profession Manager ‘Ryana Tours’
Hobbies Play badminton/ Sports activity, travelling

Identifier:
  “Business travel bundle offers” for the people visiting to Developing nations.
 Arrange bus tours to different cities.

Challenges:
 Delayed in the travel schedule as some of the travelers got sick during the tour

Marketing Message:
 “Healthy lifestyle”
 “Hydrate with adequate water Intake”
 “Sustainable lifestyle”

Keywords: Smart water Bottle, Mobile app for Water Reminder, Stainless Steel, Track Water Intake,
glows to Remind, Stay hydrated, sustainable water bottle, Environmentally friendly, Water Reminder

Customer Persona 3.B2C

Name- Samridh Singh

Demographic:
Age- 24 Yrs.
Profession working in Emirates airlines
Hobbies Music, traveling, Books,
Sports
Identifier:
 She is an active member of the Environmental Club.
 She is busy traveling across the country.
 She is a fitness lover.
 She is an air hostess and loves to be fit and maintain a healthy weight.

Challenges:
 Fall sick due to stomach issues.
 Forget to drink water due to busy schedule.

Marketing Message:
 “Healthy lifestyle”
 “Hydrate with adequate water Intake”
 “Sustainable lifestyle”

Keywords: Smart water Bottle, Mobile app for Water Reminder, Stainless Steel, Track Water Intake,
glows to Remind, Stay hydrated, sustainable water bottle, environmentally friendly, Water Reminder

Therefore, the social media page or business website's foundation for client personas can be
enhanced to shoutout. Businesses can better understand the tastes, behaviours, and needs of their
target audience by developing customer personas. The messaging on websites and social media
platforms can then be customized using this important data to better connect and engage users. By
recognizing and valuing their support, shoutouts added to these platforms can further increase
consumer satisfaction and loyalty.

SEO on-page:
1. Product Pages: - Use short-tail keywords to enhance the titles of your products. -
Provide thorough descriptions that showcase the craftsmanship and distinctive features. - Include
top-notch photos with alt attributes. Make distinct meta descriptions for every product page.
2. Blog Content: - Make each blog post's main focus long-tail keywords. - Naturally include short-tail
keywords in the article. - Employ header tags (H1, H2) to incorporate keywords and organize
information. - Assure quick page loads and responsiveness on mobile devices. - To improve search
results, add schema markup to product pages.
3. Internal Linking: - Provide links to product sites from pertinent blog entries. Link to related
product pages with cross-links. - Establish a navigation framework that facilitates users' discovery of
pertinent products
4. Content Strategy:
Smart water Bottle, Mobile app, Stainless Steel, Track Water Intake, glows to Remind to stay
hydrated.

5 Work together with bloggers: - Find prominent smart water bottle bloggers and ask them to
evaluate products. -
6. Luxury Lifestyle journals: - Submit feature stories about the smart water bottle and their daily
regimes of fitness lover journals. Emphasize the brand's distinctive selling propositions and historic
history.

Therefore, the course as a whole assisted my company in effectively launching the product into the
market, which raised sales and satisfied customers. We are able to significantly improve our
brand's reputation and market presence by putting the insightful ideas and practical techniques
from the training into practice.

Credibility

Visibility Integration
Cap2O and Synergy

Brand and
trust
Section 3: Provide a detailed example of how your organization could use the knowledge.

This was the landing page earlier and with content strategy adding keywords like smart water bottle
increased trafficking on the website.