Problem

Solution
Source
Too technical Social Media Marketing and more focuses on paid advertisements to make a way for leads.
Provide an easy to generate organic leads without the burden of monetizing product or business introduction to other
market and clients, and to manage their contacts and target market in such comfort of a social media setting.

Works Cited
Guinness, H. (2023, November 22). The 6 best social media management tools in 2024. Retrieved from
https://zapier.com/: https://zapier.com/blog/best-social-media-management-tools/
Kumar, D. (2023, May 17). Challenges of Social Media Pain Points for Small Business. Retrieved from
www.followeraudit.com: https://www.followeraudit.com/blog/challenges-of-social-media-pain-points-for-small-
business/
The Impact of Including Filipino Social Issues in Digital Marketing for Brands. (2023, September 28). Retrieved from
eightmedia.ph: https://eightmedia.ph/blog/the-impact-of-including-filipino-social-issues-in-digital-marketing-
for-brands/

Limited options of business identifiers in social media platforms

Works Cited
Oladipo, T. (2023, November 20). buffer.com. Retrieved from The top 23 social media apps and platforms for 2024:
https://buffer.com/library/social-media-sites/
Limited to no access on collaborating with other businesses
Promote a healthy environment to build a community instead of competition.

Works Cited
Joseph, C. (2023). Problems of Doing Business on the Internet. Retrieved from CHRON:
https://smallbusiness.chron.com/problems-doing-business-internet-328.html

Post, J. (2023, October 23). Top E-Commerce Challenges Facing SMBs. Retrieved from businessnewsdaily.com:
https://www.businessnewsdaily.com/6028-small-ecommerce-challenges.html

Prepared By: Elli Dunn P. Castandiello

I. “Today’s undeniable competitive edge is technology, which may assist businesses enhance sales operations.
However, SMEs’ issues with the digital transition remain a barrier to their development. The first step in
implementing techniques that clear the way is recognizing and understanding first-hand some of the
difficulties and barriers (Kumar, 2023).”

Social Media platforms cannot easily provide organic leads from the local market. Although Social Media
profiles and pages can be used as a business presence online, they cannot ensure that they are targeting
their preferred audiences without any cost to help start-up businesses. Social Media providers such as
Facebook, TikTok, and Instagram are no longer boosting the algorithm with hashtags and search engine
optimization. Hence, we are all aware that we can boost the marketing strategies by engagements but it is a
struggle for every start-up business unless they can invest to fall for the paid advertisements/promotions
online. The challenges I find in today’s social media platform is having limited avenue to have an all in one go
to website to connect and market someone’s start up business.

“The problem with social media management software is that it all has the same limits: the features the
various social networks give it access to. This means that not only do most social media scheduling tools
offer very similar features, but those features vary between the social networks they support. TikTok, for
example, gives a totally different set of analytics data than Facebook, while Instagram is different to post to
than YouTube (Guinness, 2023).”

Facebook pages and Instagram profiles constraints the business user to generate and organic market leads.
At the beginning of social media enterprise. They have had previously introduced hashtag system as an SEO
(Search Engine Optimization) to boost algorithm for future clients or targeted audiences’ reference.
However, by the recent economic changes and pandemic the rise of trade war in electronic commerce has
raised its demand by monetizing any engagement progress.

“Digital marketing in the Philippines is ever-changing, and so is the behavior of consumers. In recent
months, Filipino consumers have taken their grievances on social media. You might have heard of brands
being called out or canceled. It’s true. It has become increasingly difficult for brands to please everyone. But
on the other side of it, employing the right marketing tips for business owners, especially when taking a
stand on Filipino social issues in digital marketing, can increase engagement with consumers (The Impact of
Including Filipino Social Issues in Digital Marketing for Brands, 2023).”
Solution: SOCIAL MEDIA PLATFORM FOR BUSINESSES

II. Today, the only available option that other solution social media providers offer is a third-party navigation
site. Whether it has a tied-up bundle promotion from a site or charging separate amount that still demands a
large amount of investment. These sites offer to make all the social media accounts be in one place to
schedule posting and to connect any leads for social media marketing and any of organizing tracking tools.
Email marketing sites to offer bulk newsletter stands alone to which other businesses separately subscribe to
another site for post scheduling in other social media platforms.

“The top 23 social media apps and platforms for 2024. The rankings on our list are based on the relevance to
brands and creators, as well as the number of Monthly Active Users (MAUs) (Oladipo, 2023).”

Businesses are living in too many profile links that compromises their engagements and contacts. The
primary business solution of our idea for social media is that provides Businesses that can choose their
audiences and profile identification based on their chosen business line, services offered, customer
demographics, and product listings. On the back end, they can also connect with other producers or
suppliers as the platform can aid an organic lead that will help their businesses to expand and grow.

III. “Competition comes in many forms for small businesses, especially in the e-commerce space. You have to
keep up with competitive pricing, products and services – all competing for your target customer (Post,
2023).”

When you heard of the older version of social media, I hope you were able to reach the Tumblr era. It was
like having an external and internal reach of community engagements like Wordpress yet a feed like Twitter
with a profile set up almost like Facebook but a concise one. I am optimistic to make an all-in-one social
media platform for the business owners to which they can have an outreached opportunity in professional
global market by having a portfolio of their business while on the back end, they can set their own feed and
find any connections or build a community to grow they businesses.

“Conducting business on the Internet can offer entrepreneurs a variety of advantages over other methods,
such as not having the overhead associated with operating a brick-and-mortar store and eliminating the
need to drive great distances to make sales calls (Joseph, 2023).”

I am optimistic that the innovation of social media platform promotes a collaborative output or e-commerce
environment. The website will have more personalized engagement and profile setting that best suits their
needs and wants to boost their confidence and interest to promote and expand their businesses.
Works Cited
Guinness, H. (2023, November 22). The 6 best social media management tools in 2024. Retrieved from
https://zapier.com/: https://zapier.com/blog/best-social-media-management-tools/

Joseph, C. (2023). Problems of Doing Business on the Internet. Retrieved from CHRON:
https://smallbusiness.chron.com/problems-doing-business-internet-328.html

Kumar, D. (2023, May 17). Challenges of Social Media Pain Points for Small Business. Retrieved from
www.followeraudit.com: https://www.followeraudit.com/blog/challenges-of-social-media-pain-points-for-small-
business/

Oladipo, T. (2023, November 20). buffer.com. Retrieved from The top 23 social media apps and platforms for 2024:
https://buffer.com/library/social-media-sites/

Post, J. (2023, October 23). Top E-Commerce Challenges Facing SMBs. Retrieved from businessnewsdaily.com:
https://www.businessnewsdaily.com/6028-small-ecommerce-challenges.html

The Impact of Including Filipino Social Issues in Digital Marketing for Brands. (2023, September 28). Retrieved from
eightmedia.ph: https://eightmedia.ph/blog/the-impact-of-including-filipino-social-issues-in-digital-marketing-
for-brands/

References
Newberry, S. M. (2023, September 7). Social Media for Business: A Practical Guide. Retrieved from hootsuite.com:
https://blog.hootsuite.com/social-media-for-business/

The top 6 eCommerce business challenges in Philippines. (2023, September 14). Retrieved from FirstCircle.com:
https://www.firstcircle.ph/blog/top-ecommerce-business-challenges-ph