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Category Manager - JD

The document describes a Category Manager position. The role is responsible for devising and executing category strategies to deliver sales growth, profitability, and inventory turns across different business formats. Key responsibilities include managing the category P&L, ensuring plans meet customer needs, conducting market analysis, enhancing efficiencies, managing vendor negotiations, and identifying growth opportunities. The ideal candidate holds an MBA and has experience in sales, category management, or ecommerce in FMCG/retail. Strong influencing, negotiation, analytical, and problem-solving skills are required.

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Heta Shah
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68 views1 page

Category Manager - JD

The document describes a Category Manager position. The role is responsible for devising and executing category strategies to deliver sales growth, profitability, and inventory turns across different business formats. Key responsibilities include managing the category P&L, ensuring plans meet customer needs, conducting market analysis, enhancing efficiencies, managing vendor negotiations, and identifying growth opportunities. The ideal candidate holds an MBA and has experience in sales, category management, or ecommerce in FMCG/retail. Strong influencing, negotiation, analytical, and problem-solving skills are required.

Uploaded by

Heta Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Category Manager

Reports to: Category Head

Location: Mumbai/Bangalore/ Delhi/Kolkata

Function : Buying & Merchandizing

Purpose of the role


The purpose of this role is to devise and execute Category strategies in line with the overall merchandising strategy
of the organization:
 Across different business formats including super, hyper, and Omni,
 Deliver sales growth (volume and value), profitability & inventory turns for the category
 Establish a collaborative relationship with vendors for sustainable growth
Principal Responsibilities
The principal responsibilities of this role will entail the following:
 Category P&L Ninja: Consolidate and decide category budget, deliver on Sales & Margin target, understand
category finances, plan and execute promotional and pricing programs to drive price perception and sales,
manage and ensure adherence to the agreed WC norms in order to be with the agreed cash flows,
understand basic mathematical calculations for pricing decisions, markups, markdowns and implication of
GST which are frequently used in making decisions related to merchandising.
 Customer First: Ensure that the plans reflect the local consumer needs coupled with the competitive
scenario, incorporate region/zone inputs into plans, create robust SKU assortment to meet localized
customer needs (based on external category share data across both offline and online formats, and internal
category growth priorities). Make certain that quality & in-store merchandising standards are executed for
the category.
 Planner: Ensure all market conditions for upcoming season are assessed & optimized (supply, quality,
pricing). Conduct regular market visits to better understand category implementations in stores & build upon
competitor awareness.
 Challenge the Norm: Enhancing efficiencies by looking for technology and automation solutions.
 Rainmaker: Manage Vendor negotiations, taking into account internal and external data points on vendor
performance, to reach win-win solutions.
 Growth Driver: Identify growth levers, concern areas, performance at category, product, store or seasonality
level to take informed decision.

Knowledge / Education
 Post-graduation in MBA from a Tier 1 College
 Internship/work experience in Sales, Category Management, Ecommerce in FMCG/Retail industry is a plus
 Experience launching and leading new strategic initiatives and processes is a plus

Values/Competencies
Values of the Organization: Skills / Functional Competencies:
 Collaboration  Influencing and negotiation skills
 Customer Obsession  Strong shopper consumer orientation
 Frugality  Strong analytical and problem solving skills
 Grit  Collaboration
 Integrity  Bias for Action
 Growing Talent

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