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Statistik 2

This document analyzes the impact of television and newspaper advertising on weekly gross revenue. It finds: 1) Television advertising alone has a positive impact on weekly gross revenue, explaining 65.3% of revenue. 2) Both television and newspaper advertising together have an even stronger positive impact, explaining 91.9% of revenue. 3) Based on example advertising amounts of 3500 for television and 1800 for newspaper, the model predicts weekly gross revenue of $10,440.03.

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15 views2 pages

Statistik 2

This document analyzes the impact of television and newspaper advertising on weekly gross revenue. It finds: 1) Television advertising alone has a positive impact on weekly gross revenue, explaining 65.3% of revenue. 2) Both television and newspaper advertising together have an even stronger positive impact, explaining 91.9% of revenue. 3) Based on example advertising amounts of 3500 for television and 1800 for newspaper, the model predicts weekly gross revenue of $10,440.03.

Uploaded by

audereestyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Theresia Yonica 322022014

a) Independent variable : Televisions advertising

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .808a .653 .595 1.215
a. Predictors: (Constant), Televisions_advertising

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 88.638 1.582 56.016 .000
Televisions_advertising 1.604 .478 .808 3.357 .015
a. Dependent Variable: Weekly_gross_revenue

y = 88,63 + 1,604x + ԑ
b) Independent variable : Televisions advertising & Newspaper advertising

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .959a .919 .887 .643
a. Predictors: (Constant), Newspaper_advertising,
Televisions_advertising

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 83.230 1.574 52.882 .000
Televisions_advertising 2.290 .304 1.153 7.532 .001
Newspaper_advertising 1.301 .321 .621 4.057 .010
a. Dependent Variable: Weekly_gross_revenue

Y = 83,23 + 2,29x1 + 1,30x2 + ԑ


c) Y = 83,230 + 2,290x1 + 1,301x2 + ԑ
Terdapat pengaruh positif Televisions Advertisment (x1) terhadap Gross weekly Revenue (y)
(0,001 < 0,05)
Terdapat pengaruh positif Newspaper Advertisement (x2) terhadap Gross weekly revenue (y)
(0,010 < 0,05)
d) Dari spss dapat dilihat jika hanya Televisions Advertisement pengaruhnya sebesar R = 65,3%.
Namun jika dengan 2 faktor (television advertisement dan newspaper advertisement)
pengaruhnya lebih besar R = 91,9%. Jadi 91,9% pendapatan kotor tiap minggunya sangat
berpengaruh dari banyaknya Televisions Advertisement dan Newspaper Advertisement.
e) Y = 83,230 + 2,290(3500) + 1,301(1800)
Y = 83,230 + 8015 + 2341,8
Y = 10.440,03

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