Marathwada Shikshan Prasarak Mandal’s

Deogiri Institute of Engineering and Management Studies, Aurangabad

Mini Project Report

On

A study on Smart Phone usage in different age group in our society

[Aurangabad]

Submitted by
KUNAL NARENDRA MESHRAM

MBA I semester

Batch - 2022-2024

In partial fulfillment of the completion for MBA course of

Dr. Babasaheb Ambedkar Marathwada University, Aurangabad

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 Acknowledgement

I, Kunal Narendra Meshram thank to Dr. Gurpreet Attal . His

expertise was valuable during each step of the project from narrowing

the scope of the research to theoretical development and analysis.

I also thank Prof. Rupesh Rebba (HOD) and Dr. Ulhas Shiurkar

(Director), Deogiri Institute of Engineering and Management Studies,

Aurangabad for encouraging and guiding me through mini Project.

KUNAL NARENDRA MESHRAM

MBA I semester
Batch-2022-2024

2
 Certificate

This is to certify that, Kunal Narendra Meshram a student of Deogiri Institute of

Engineering & Management Studies, Aurangabad Batch 2022-2024, has duly
completed his mini Project titled “A study on Smart Phone usage in different age
group in our society Aurangabad”(MANB 552) and has satisfactorily submitted
the report in partial fulfillment of Master of Business Administration course.

Dr. Gurpreet Attal Prof.Prasad Sahastrabudhe Prof. Rupesh Rebba

Project Guide Class Teacher HOD

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 Declaration

I, Kunal Narendra Meshram hereby declare that I have completed the

mini project on A study on Smart Phone usage in different age group
in our society Aurangabad and submitted the report for the same.
It has not been previously submitted for the basis of the award of
any degree or other similar titles of this or any other examining
body or university.

___________________

Place:-Aurangabad Signature of the Student:

Name: - Kunal N. Meshram

Date: - Roll No:- 712113

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 INDEX

Sr. No CONTENT PAGE NO

1 CHAPTER I: 06

1.1 INTRODUCTION 06

OBJECTIVES OF THE STUDY

1.2 7
1.3 SCOPE OF THE STUDY 8

1.4 LIMITATIONS OF THE STUDY 9

CHAPTER II: 10
2
2.1 LITERATURE REVIEW 10

3 CHAPTER III: 11

3.1 RESEARCH METHODOLOGY 11

4 CHAPTER IV 12

4.1 DATA ANALYSIS & INTERPRETATION 12

5 CHAPTER V 25

5.1 FINDINGS & CONCLUSION 25

5.2 BIBILIOGRAPHY 26

5.3 ANNEXURE 27

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 CHAPTER I

1.1 INTRODUCTION

India is the world 12th largest consumer market it is projected that by 2025 , it will be
ahead of and will become the fifth largest economy of the world. There is an explosive
growth in almost all the areas of consumer goods and services. Communication that
accounts for 2 percent of consumers spending today will be one of the fastest expanding
categories with growth of about 13 percent. Mobile telecommunication industry has
shown a tremendous growth over the last few years and at present there are about twenty
crore subscribers of the mobile phone usage in the country of the market of mobile is also
growing with the growing demand for mobile services . This demand will continues to
grow in future also. India at present is the second largest market for mobile handsets. The
growth in this sector has been improved due to liberalization of telecommunication laws
and policies.
The consumers of both rural and urban areas from college going students to mature elders
of most all income groups have started using mobile telecom service The growth is
fastest in mobile services as compared to fixed lines where it is modest. Some of the
consumers particularly college going students have to rely on their parents for the buying
of products like mobile handset and automobile.
This is so because large majority of such people are not economically independent till the
age of 22-24 years. Therefore, they have to satisfy themselves with what their parents
buying for them. But now a days these people have become more able to influence their
parents in buying the products of their choice. This is probably due too small family size
of one or two children these days. Where parents completely more with the requests of
their children as compared to the past.

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 1.2 Objective of the study
 To study the usage of mobile for various age group
 To study what type of mobile applications used by various age group
 To study what type of mental and physical problem face by various age group

1.3 Scope of the study

 The study is conducted to know the customer preferences about using mobile usage
 It present wide opportunity for mobile company for their customer base
 To know the awareness level of various problems occur during mobile use
 By this study we can predict what kind of age group people use mobile phones and for
what purpose.

1.4 Limitations of the study

 The behaviour of the customer in unpredictable which may resulting the lack accuracy in
data
 The sample size of survey was small and comprise of only 200 the result may prove to
error
 Stipulated short span of time for survey of time for survey
 The no of respondance are small there for study is not universally applicable.
 Limitation of time

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 CHAPTER II

2.1 LITRATURE REVIEV

Definition.- A literature review is a comprehensive summary of previous research on a topic.

The literature review surveys scholarly articles, books, and other sources relevant to a particular
area of research. The review should enumerate, describe, summarize, objectively evaluate and
clarify this previous research.

2.1 The smart phone

A smart phone also known as a cellular phone, cell phone or hand phone is a device that can
make and receive telephone calls over a radio link whilst moving around a wide geographic area.
It does so by connecting to a cellular network provided by a smart phone operator , allowing to
the public telephone network.

2.2 Various Application’s used in smart phone

Banking Applications : Today smart phone are used for various purpose. For banking purposes
or we can say for sending or receiving money. Phone pay, Google pay, paytm, thare are many
apps used for Banking purposes.

1] Google Pay

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2]Phone pe

Gaming Applications:
Today youth are using mobile for gaming purpose also and today gaming industry also grow
very well creating job also.

1 Clash of Clans

2. PUBG Mobile

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Educational Application:
Study IQ, Academy this application is used for educational purpose bt students.

1. Unacdemy

2. PW

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 CHAPTER III

3.1 RESEARCH METHODOLOGY

Methodology is vital aspect of any research or investigation. It enables the investigators too look
problems in systematic , meaningful and manner.

The details methodology adopted in the present note below.

Research Design

The research is descriptive in nature which aims at portraying the characteristics of phenomena
under study. Was carried out with both primary and secondary data. The primary data was
collected through structured questionnaire from sample 200 respondents from the Age group
mobile usage of society. Secondary data is also being collected from journals, books , search
engines etc.

Primary Data-

In primary data collection, the data is collected using preformatted questionnaires.

Secondary Data-Data from the other sources that has been already collected and is readily
available this data is less expensive and more quickly attainable from various public sources.
Secondary data is extremely useful when primary data collection. It is here that the information
is called through the way of using source that already present. These sources are represented by
internet and various Branches.

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Sampling Method

Nonprobability sampling i.e. Convenience sampling was used to collected from population. The
research design clearly examines the A study on smartphone usage in different age group in our
society.The study mainly focus to examine that how much aware about the Mobile usage and
analysis that what the behavior of different age group of people mobile phone usage.

SAMPLE SIZE : 200

Sample Unit- Aurangabad

Data Analysis:

Data collected through is classified at tabulated and then analysis is done percentage method and
pie chart and bar diagram were used to present the analyzed data and interpretation were drawn.

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 CHAPTER IV

4.1 DATA ANALYSIS AND INTERPRETATION

Demographic Characteristics of Respondents

Age group of respondents
Classification of respondents based on gender
Table no.4.1

GENDER %OF RESPONDENTS NO. OF RESPONDENTS

MALE 61% 122

FEMALE 39% 78

TOTAL 100% 200

Female
39%

Male
61%

Chart.4.1
Interpretation :
According to survey maximum respondents are Male , and 39% are Female
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1] Do you think smartphone is necessary item ?
Table no.4.2

Sr.No Option Percentage

1. Yes 80%

2. No 20%

3. Total 100%

No
20%

Yes
80%

Chart no.4.2

Interpretation:

From the above diagram 80%are respondents says that smart phone is necessary and 20%
respondents says no

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 2] At What age you have started using smartphone ?

Table no.4.3

Sr.No Option Percentage Count

1. Age 10-18 19% 38
2. Age 18-30 36% 72
3. Age 30-40 28% 56
4. Morethan40 17% 34
5. TOTAL 100% 200

36

28

19
17

Age 10-18 Age18-30 Age 30-40 More than 40

Chart no.4.3

Interpretation:

From the above chart are 19% of people are start using Smart Phone in age of 10-18, 36% using
in age 18-30, 28% people using in age 30-40 , 17% people using in age more than 40 using smart
phone

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3] What app' do you use most frequently?

Table no.4.4

Sr.No Option Percentage Count

1. Camera 3% 6
2. Instagram 13% 26
3. Whatsapp 20% 40
4. Youtube 27% 54
5. Phone pe 16% 32
6. Ixigo 7% 14
7. UnAcadamy 6% 12
8. Music 8% 16
9. TOTAL 100% 200

UnAcadamy Camera
6% 3%
Ixigo Music
7% Instagram
8%
13%

Whatsapp
Phone Pay 20%
16%

Youtube
27%

Chart no.4.4

Interpretation:
According To survey there are mostly used Youtube 27% in smart phone, 20% used Whats app
people and 16% used Phone pe in Smart phone.

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4] Do you experience any of the following.

Table no.4.5

Sr.No Option Percentage Count

1. Stress 8% 16
2. Depression 31% 62
3. Sleep loss 35% 70
4. Anxiety 26% 52
5. Other 1% 1
6. TOTAL 100% 200

Other
1%
Stress
Anxiety
8%
26%
Depression
31%

Sleep loss
34%

Chart no.4.5

Interpretation:
According To survey 35% people experience sleep loss, 31% people are experience to
Depression , 28% are Anxiety and 8 % are experience to Stress.

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5] How much money do you spend on your mobile service per month?

Table no.4.6

Sr.No Option Percentage Count

1. 50-100 15% 30
2. 100-150 31% 62
3. 150-200 36% 72
4. 200&Above 18% 36
5. Total 100 200

200 & Above

2%
50-100
18%
150-200
43%

100-150
37%

Chart no. 4.6

Interpretation:
From the above diagram there are 15% people are spend 50-100rs on smart phone service , 31%
people 100-150rs spend , 36% people 150-200rs spend, 18% people 200rs and above spend in
smart phoen service..

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6] How much time you spend in on smart phone?

Table no.4.7

Sr.No Option Percentage Count

1. 1-2 hrs. 13% 26
2. 2-3 hrs. 23% 46
3. 3-5 hrs. 50% 100
4. 5 & Above 14% 28
5. Total 100% 200

5 % Above
2%
1-2 hrs
15%

2-3 hrs
3-5 hrs 26%
57%

Chart no.4.7

Interpretation:
According to survey there are 50% people spend 3-5 hrs on smart phone, 23% people 2-
3hrs,14% people 5hrs and above and 13% people spend 1-2 hrs in smart phone

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7] Who are the frequent purchasers of smart phone?

Table no.4.8

Sr.No Options Percentage Count

1. Women 23% 46
2. Men 51% 102
3. Both 26% 52

4. Total 100% 200

51

26
23

Women Men Both

Chart no.4.8

Interpretation:
According to survey there are 23% women who purchases smart phone frequently, 51% Men and
Both 26 % purchase smart phone

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8] Which smart phone is popular in our society ?

Table no.4,9

Sr.No Option Percentage Count

1. Vivo Mobiles 13% 26
2. Realme Mobiles 26% 52
3. I phones 38% 76
4. MI Mobiles 23% 46
5. Total 100% 200

MI
1%

Vivo
17%

I phone
49%
Realme
33%

Chart no.4.9

Interpretation:
According to survey there are 13% people who used vivo mobiles , 26% used Real me mobiles ,
36 % used Iphones and 23% used MI mobiles.

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9] Do you think you can survive without your smart phone?

Table no.4.10

Sr.No Options Percentage Count

1. Strongly Agree 12% 24
2. Agree 18% 36
3. Neutral 38% 76
4. Disagree 22% 44
5. Strongly Disagree 10% 20
6. Total 100% 200

Strongly Disagree Strongly Agree

10% 12%

Disagree Agree
22% 18%

Neutral
38%

Chart no.4.10

Interpretation:
According to survey there are 12% people who strongly agree that they cant survive with their
smart phone, 18% people agree, 38% people Neutral, 22% people Disagree and 10% people
strongly disagree cant survive without their smart phone.

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10] Do you think use of smart phone as made your life easier.?

Table no.4.11

Sr.No Options Percentage Count

1. Strongly Agree 19% 38
2. Agree 25% 50
3. Neutral 28% 56
4. Disagree 19% 38
5. Strongly Disagree 9% 18
6. Total 100% 200

Strongly Disagree Strongly Agree

9% 19%

Disagree
19%
Agree
Neutral 25%
28%

Chart no. 4.11

Interpretation:
According to survey there are 19% people who strongly agree that because of smart phone there
life are easier, 25% people agree, 28% people Neutral, 19% people Disagree and 09% people
strongly disagree life are easier than smart phone.

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 CHAPTER V

FINDINGS

• Whats app and youtube is the most used applications.

• Most of people uses Real me and Apple companies smartphones

• Smart phone has made the life of people easier, as everything available or can be done
virtually

• Most of the respondent are Neutral with smart phone is necessary

COCLUSION

Smart phone has now become the important thing for all, as it has eased our life in terms of
communication, entertainment, connectivity and what not, but it has also been observed that
excess use of and dependency on smart phone has also negatively affected people. People are
experiencing issues like depression, anxiety, and other health issues which is an alarming sigh
of all. Skillful use of smartphone is recommended for prevention from its adverse effects.

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 BIBILIOGRAPHY

www.wikipedia.com
www.slideshare.com
https://www.gadgets360.com/mobiles/smartphones
https://www.techtarget.com/searchmobilecomputing/definition/smartphone

Research Methodology by C.R.Kothari.

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 ANNEXURE

A study on Smart Phone usage in different age group in our society

Aurangabad

Name-

Age-

Gender

A] male

B] Female

Other…

1] Do you think Smart phone is necessary item ?

A] Yes

B] No

2] At What age you have started using smartphone ?

A] Age 10-18

B] Age 18-30

C} Age 30-40

D] More than 40

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3] What app' do you use most frequently?

A] Camera

B] Instragram

C} Whatsapp

D] Youtube

E] Phone pe

F] Ixigo

G] Un Academy

H] Music

Other…

4] Do you experience any of the following.

A] Stress

B] Depression

C] Sleep loss

D] Anxiety

Other…

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5] How much money do you spend on your mobile service per month?

A] 50-100

B] 100-150

C] 150-200

D] 200& Above

6] How much time you spend in on smart phone?

A] 1-2 hrs.

B] 2-3 hrs.

C] 3-5 hrs.

D] 5 & Above

7] Who are the frequent purchasers of smart phone?

A] Women

B] Men

C] Both

8] Which smart phone is popular in our society ?

A] Vivo Mobiles

B] Real me mobiles

C] IPhones

D] MI mobiles

Other…

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9] Do you thing you can survive without your smart phone?

A] Strongly Agree

B} Agree

C] Neutral

D] Disagree

E] Strongly Disagree

Other…

10] Do you think use of smart phone as made your life easier.?

A] Strongly Agree

B] Agree

C] Neutral

D] Disagree

E] Strongly Disagree

Other…

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THANK YOU !

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