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CIE 231203 Brief

This 3-sentence summary provides the key details from the document: The document outlines the requirements for an assignment on corporate innovation and entrepreneurship, including submitting a 2,400 word report with sections on introducing the topic, providing a critical analysis integrating theory into practice, a conclusion, and recommendations. It specifies formatting guidelines, the word count range, required cover page contents, and use of Harvard referencing style with a minimum of 20-25 references. The report aims to critically analyze how individual blocks prevent creative thinking at a travel company called TUI, how structured problem solving and systematic processes could help overcome blocks and improve innovation initiatives.

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74 views7 pages

CIE 231203 Brief

This 3-sentence summary provides the key details from the document: The document outlines the requirements for an assignment on corporate innovation and entrepreneurship, including submitting a 2,400 word report with sections on introducing the topic, providing a critical analysis integrating theory into practice, a conclusion, and recommendations. It specifies formatting guidelines, the word count range, required cover page contents, and use of Harvard referencing style with a minimum of 20-25 references. The report aims to critically analyze how individual blocks prevent creative thinking at a travel company called TUI, how structured problem solving and systematic processes could help overcome blocks and improve innovation initiatives.

Uploaded by

senani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Corporate Innovations and Entreprenuership BSS057-6

Date : 03.12.2023 CIE A1 BRIEF - Dr Dhanuska Kulathilaka

Assignment Deadline : 8th December 2023 10am [UK time], 3.30pm SL Time

Font Type : Calibri or Times New Roman and Size : 12, Spacing between lines : 1.5
Topic of subtopic : Bold, Only First Letter Capital
Alignment : Left justified
Language Setting : Only British English or English (United Kingdom)

Word Count è 2,400 +/- 10% [Min 2,160 / Max 2,640]


Cover page, Table of Contents will not be considered within the word count.

1.0 Introduction – 300 Words


2.0 Critical analysis of Integrating theory in to practice – 1,500 Words
3.0 Conclusion - 300 Words
4.0 Recommendation – 300 Words

References : Harvard Referencing Guide , Minimum 20~25 references. No maximum. Use high quality
referencing with proper citations.

Use 3rd person narration for report writing

Cover Page – 1st Page

Corporate Innovation and Entrepreneurship

Assignment 1

Student Name :
UOB ID :
Unit Code : BSS057-6
Word Count : 2,400 +/-10%
Submission Date : 08/12/2023
Corporate Innovations and Entreprenuership BSS057-6
Page No 2

Table of Contents

1.0 Introduction ………………………………………………..… Page No [300 words]

2.0 Critical analysis of Integrating theory in to practice ……Page No [1500 words]


2.1 Critical analysis of how individual blocks that might be preventing creative thinking at TUI

2.2 Critical analysis of Structured Problem Solving that might be useful in overcoming individual
blocks and support creative and innovation at TUI
2.2.1 Brainstorming
2.2.2 Superheros
2.2.3 Hackathons
2.2.4 Gap analysis
2.2.5 Attribute Analysis
2.2.6 Analogies
[Use about 2 ~ 3 from above use]

2.3 Critical analysis of how Systematic Processes that might be useful in improving effectiveness of
initiatives at TUI
2.3.1 Design thinking
2.3.2 Creative problem-solving method (CPS)

3.0 Conclusion …………Page No [300 words]

4.0 Recommendations [300 words]

References
Corporate Innovations and Entreprenuership BSS057-6
1.0 Introduction [300 words]

1st Paragraph
To establish the background of the study with proper citations.
4~5 lines

How important is to facilitate and sustain the entrepreneurial mindset for a team or an organization to
support creative thinking and innovative responses for complex problems.

Find out theories pertaining to this and establish this introduction.


Example : According to Michael Bolls 2022, Mini & ….. 2019
Therefore it is important for an organization to ………….

2nd Paragraph
Brief about TUI
Having understood facilitating and sustaining the entrepreneurial mindset for a team to sustain their
success, TUI leading travel and tourism company has taken many initiatives to support creative and
innovative responses.
TUI stepped to travel & tourism in …… with mergers such as …………and created TUI Group.
Shareholding, merger and acquisitions

3rd Paragraph
Problems & Initiatives of TUI
Few issues they faced with the Pandemic and how TUI came out with creative thinking with use of
brainstorming, ……. Etc but they have failed

4th Paragraph
Objectives of the paper
Critically identify what are the individual blocks
Critically identify how structured problem solving can be useful in overcoming individual blocks and
support creative and innovation at TUI
To come up with systematic approaches in problem solving to improve effectiveness of initiatives at TUI

5th Paragraph
Assignment outline
This assignment consist of 4 sections which includes an introduction of ……..how to unlock creative
mind blocks and how SPS and Systematic approaches in problem solving could be used to improve
effectiveness etc
Corporate Innovations and Entreprenuership BSS057-6
2.0 Critical analysis of Integrating theory in to practice [700~800words]
Each and every section must give references

2.1 Critical analysis of how Individual Blocks that might be preventing creative thinking at TUI

TUI has not identified the root cause for individual blocks for creative thinking and innovative thinking
and gone for structured problem solving.

Read these articles and understand and then apply them to TUI. Identify which IBs hindering TUI’s
creative thinking and innovative thinking.

Proctor 2014 à root cause for individual blocks à Mind set blocks, perception blocks, etc
Procter (2019) à Strategic blocks, value blocks, perceptual blocks
Arnold (1962) à Perceptual Blocks, Cultural Blocks, Emotional Blocks
Schut (2006) à Experience Blocks, Associate blocks, Expression blocks,
Amabaile(2003) à

You can put these IB’s to a chart as below and show or go for paragraph format as well. Ensure you
always write critically to show that you have applied theories to TUI’s

Block TUI’s Individual Blocks for creative thinking


Cultural Blocks TUI use of lightbulb

Strategic Block 2022 Annual Report of TUI states……….

Mind set block TUI’s fixed mind-set

Perceptual Block Arnold (1962)


Self image Block
Hackathons
Corporate Innovations and Entreprenuership BSS057-6

2.2 Critical analysis of Structured Problem Solving that might be useful in overcoming individual
blocks and support creative and innovation at TUI

Introductory para in using SPS how to unlock the IBs

2.2.1 Brainstorming
Proctor(2019)

2.2.2 Superheros
Paul (2008) – Strategic, Perceptual and Value blocks

2.2.3 Hackathons

2.2.4 Gap analysis

2.2.5 Attribute Analysis


Goldenburg at all 2003

Example;

2.2.6 Analogies
Runco (2004) -

Use about 3 techniques from above to match the word count


If you are creative, you can even show the IB and the SPS which have used in a chart
Corporate Innovations and Entreprenuership BSS057-6

2.3 Critical analysis of how Systematic Processes that might be useful in improving effectiveness of
initiatives at TUI

2.3.1 Design thinking

2.3.2 Creative problem-solving method (CPS)


Wallas (1926)
Rossmann (1931)
Bosandur (1982)
Mabale (1983/1996)
Dawsun & Andrio Paulas (2012)

CPS as a tool, the Steps in this and under each step how they can help TUI
Corporate Innovations and Entreprenuership BSS057-6

3.0 Conclusion [300 words]


No references needed

What are the individual blocks at TUI and reasons for failure of Hackathons and others

How CPS model can help to unlock individual blocks.

How CPS can be a solution

How important to establish CPS process

4.0 Recommendations [300 words]


It is a must to use reliable references with citations.

Ø Management should promote growth mind-set

Ø Using Design Thinking process model

References
Min 20~25 according to A~Z, Harvard referencing

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