Sinokor

in Vietnam
Maritime Transport service

Group 3
 GROUP 3

Table of Content
1 Overview of Sinokor

2 Vietnam’s Maritime Transport Industry

Sinokor’s Maritime Transport Serivce

3
expansion in Vietnam
Government policies and commitments to
4 Maritime Transport

5 Findings and Innovation

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Đình Diện

1
Overview of Sinokor
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1. Overview of Sinokor Đình Diện

1989
Established as a joint venture between the
Korean and Chinese companies

2007
Added a tramp service with a bulk carrier

2008
The first modified VLCC was fully loaded for the
first time in the world

Present
Investment with four 2500 TEU ships for more
than 160 million USD

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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Đình Diện

2
Vietnam’s Maritime
Transport Industry
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Đình Diện
2. Vietnam’s Maritime Transport Industry
3260km 320+
Coastline Ports

5000+ 20%
Businesses Growth rate

90%
Import-Export volume

In Vietnam, the maritime industry don’t just only

move goods, it moves tons of expenses

Not smooth and costly

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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3
Sinokor’s Maritime Transport
Serivce expansion in Vietnam
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3. Sinokor’s Maritime Transport

Service expansion in Vietnam

3.1 Sinokor’s Mode of Supply into Vietnam

3.2 Sinokor’s history of expansion in Vietnam

3.3 Sinokor’s expansion strategy in

Vietnam industry

3.4 Comparison between Sinokor and

competitors in Vietnam market
3.1 Sinokor’s Mode of Supply into Vietnam GROUP 3

Mode 3 of supply
according to WTO
Thành Công

Country A Country B

Service Self employed goes to country A

supplier Employees sent by firm from B

Cosumer from A Foreign Affiliate Supplier

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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Thành Công

3.1.Sinokor’s Mode of
Supply into Vietnam
By establishing a strong local
presence in Vietnam through offices
in major cities such as Hai Phong, Ha
Noi, and Ho Chi Minh city,
→ Sinokor's expansion in Vietnam
operates under Mode 3 of service
provision.

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
 3.2 Sinokor’s history of expansion in Vietnam GROUP 3

2012. 9 Thành Công

Opened the container liner service for the Busan-Vietnam-
Thailand route
2013. 3
Opened the container liner service for the Busan-Haiphong
route
2016. 4
Opened the container liner service for the Incheon-Haiphong
route

Sinokor's Vietnam expansion benefits

from the Vietnam-Korea Free Trade
Agreement (VKFTA)

Lower trade barriers

Tariff reduction

Investment protection.

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
3.3 Sinokor’s expansion strategy in Vietnam industry GROUP 3

Thành Công

Sinokor's expansion strategy in Vietnam is guided by their core values,

with a strong emphasis on "Co-prosperity," while operating in line with
the company’s motto - “Move the World with your Dream”.

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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3.3 Sinokor’s expansion
strategy in Vietnam industry Thành Công

1. Investment strategy
Sinokor has invested in 4 specialized
ships with the capacity of 2500 TEU,
each worth over $160 million for
routes connecting South Korea,
Vietnam, and Indonesia

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
3.3 Sinokor’s expansion strategy in Vietnam industry GROUP 3

2. Strategy for Blockchain-Driven Maritime Thành Công

Online E-service Strategy
innovation Logistics Strategy

In the May of 2017, Sinokor has joined advancement in online services

For the purpose of the 'Blockchain Consortium for improvement of efficiently
Maritime Logistics.' - a collaborative managing bookings
group that uses blockchain
submitting VGM/SI information
technology to improve and
streamline logistics and operations processing Bill of Lading
in the maritime industry - with a documents
focus on serving strategic partners tracking shipment schedules
in Korea, including Vietnam

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
 GROUP 3
3.3 Sinokor’s expansion strategy in Vietnam industry
Issuance of
certification + Cross-border
export clearnce info sharing Thành Công

Exporter Importer

Custom border Bank/Inssurance

Inland transporter Forwarder

Termnial Airline / shipper

2. Strategy for Conceptual diagram for Sinokor’s Blockchain based clearance

innovation between Korea and Vietnam

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
3.4 Comparison between Sinokor and other GROUP 3
competitors in Vietnam market Phong Hoàng

Evergreen Sinokor SM Line

Established year
2008 2013 2017
in Vietnam

Market Shares 6,1% 0,4% 0,2%

Established the “OCEAN

Alliance” Focused on delivering focused on the Southeast
Offer direct shipping for goods within Asia Asia area
Performance
Intra-Asia routes weekly Average shipping time of Average shipping time of
or bi-weekly and routes around a week more than a week
throughout the world

Fleet Capacity 1,690,196 TEU 117,501 TEU 80,424 TEU

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
 Phong Hoàng GROUP 3

Competitiveness
Sinokor has the competitiveness in shipping goods intra Asia

Focus on delivering goods within Asia with quick shipping time

(around 1 week)

Understand shipping practices and regulation of these countries

in this area

Fatherland of Sinokor is Korea - a country in Asia

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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Phong Hoàng

4
Government policies and
commitments to Maritime
Transport Service
 Phong Hoàng GROUP 3

Government policies International

for FDI commitments

WTO Commitment
Foreign companies could establish enterprises Establish joint ventures with 51% foreign
under the Vietnamese flag accordance with ownership at the date of accession. After 5 years,
their holding does not exceed 49% can establish 100% foreign-invested enterprises

Vietnam-Korea Free Trade Agreement (VKFTA)

Number of seafarers shall not exceed ⅓ of the
personnel of the ship Enhance maritime landscape, establish mutually
advantageous rules governing trade
The captain must be a Vietnamese citizen. Reduce or eliminate the barriers to trade and
investment between Vietnam and Korea

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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5
Findings and Innovations
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Đình Diện

5. Findings
COMPETITIVE ADV. GOVERNMENT‘S TECHONOLOGY
OF SINOKOROF SUPPORT CROSSROAD
Efficiently optimize routes for A policy framework that encourages There's an untouched potential for
each freight expansion and foreign investment automation advancements

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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Đình Diện

“In 2030, with the fast development of AI,

Sinokor Vietnam will change, automate, digitize the
entire system and the way they deliver their services”

- Contact person from Sinokor Vietnam

 Phong Hoàng GROUP 3

Innovation

Automatic ships route

selection & allocation system

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
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Innovation Visualized Model Phong Hoàng

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
 Value Proposition
Phong Hoàng GROUP 3

For Customers

receive offers with consistent work with only one communication

easily track their freights
shipping route and delivery time channel (Local supporting system)

For Sinokor

centralize shipping booking and easy to manage the shipping line reduce the costs and labor-
shipping situations and shipping routes intensive factors

Vietnam’s Maritime Sinokor’s Maritime Government policies Findingds and

Overview of Sinokor
Transport Industry Service in Vietnam and commitments Innovation
 GROUP 3

Thank you
For all your attention