Retail

Sales Data
Analysis

Student name : Shayekh M Arif

Course name : Data analytics and Business

intelligences ,Spring 2023
 Project Objectives :
- Identify High-Performing Product Categories

- Assess Shopping Mall Performance

- Explore Payment Preferences

- Develop an Interactive Dashboard

Research questions to be answered :

- Where shall we set up the new shopping mall? Where would be the best location?

- What would be the best categories to sell in the new shopping mall?

- When is the right time for marketing or changing products and starting advertising?

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 About the Data set :
The selected dataset includes details of 10 different shopping malls between 2021
and 2023 in Istanbul. Further, there are 99457 records available with 10 data
labels/columns. Such as, invoice_no, customer_id, gender, age, category, quantity,
price, payment_method, invoice_date, shopping_mall.

Data Source :
The dataset was obtained from Kaggle (Customer Shopping Dataset - Retail Sales
Data, 2023), a public online repository for datasets and data analysis. The data set
was supplied in comma-separated values (CSV) format.

Link : https://www.kaggle.com/datasets/mehmettahiraslan/customer-shopping-
dataset
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•.

Process of Data Analysis :

1. Data collection
2.Define Problem
3.Data preparation
4. Data Exploration
5. Insights & decision generation

Data Pre-processing :
Data pre-processing is an important step in the data analysis process.
The dataset used for this project did not have missing or null values, so no
treatment was required.
The original dataset was transformed from a comma-separated csv file to an
.xlsx format for data checking, and then imported into Tableau for analysis.

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•.

Data Visualization and Analysis :

Data analysis and further visualization is done in Tableau.

All the visualizations have been created with the purpose of addressing the questions that
have been created to analyse the data set and provide suggestions to open new shopping
mall in Istanbul.

The Tableau dashboard included with 4 main sections customers, categories, sales
distribution of the year and payment methods.

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•.

Data Visualization ( continues … )

Figure 1 : Number of Customers vs. Shopping Mall

According to Figure 1, the most frequently visited shopping mall among the 10 malls is Mall
of Istanbul. Kanyon and Metrocity are ranked second and third, respectively, as the most
visited shopping malls by customers.

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•.

Data Visualization ( continues … )

Figure 2 : Customer gender Vs shopping malls

Based on Figure 2, it can be observed that female customers have visited the malls
more frequently than male customers. The ratio of male to female customers is
approximately 1:1.5 for Mall of Istanbul and Kanyon, Metrocity, Metropol AVM, and
Istinye Park.
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Data Visualization ( continues … )

Figure 3 :Total Number of customers in each age group vs. Shopping mall

Based on Figure 3, it can be concluded that age 16-30 is the group which most of the
customers belong to. Age group 31-45 is second to the 16-30 age group. This similar
pattern is also true for the Mall of Istanbul, Kanyon and Metrocity.

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Data Visualization ( continues … )

Figure 4 :Age-Group and Gender wise Distribution of Customers

From fig.4 , it can be observed that among female customers, the age group of 16-30 has
the highest frequency of visits, followed by the age group of 31-45. Among male
customers, the age groups of 31-45 and 16-30 have the highest number of customers.

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Data Visualization ( continues … )

Figure 5 :Category and Number of Items Sold (Overall)

As per the analysis of Figure 6, Clothing, Cosmetics, Food & Beverage, Toys and
Shoes are the most popular categories among the customers

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•.

Data Visualization ( continues … )

Figure 6 : Best-selling Category (Shopping Mall)

The best-selling category across all 10 shopping malls is Clothing. Mall of Istanbul is the
best-selling shopping mall, followed by Kanyon and Metrocity in second and third place,
respectively.

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Data Visualization ( continues … )

Figure 7 : Annual Sales Distribution

The year 2022 had the highest sales. The sales difference between the year 2021 and 2022
years is 56521 TL (Turkish Liras).

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Data Visualization ( continues … )

Figure 8 : Payment method preferences vs age category

As per the observations of Figure 8, cash payment is popular among every age group. Debit
cards are the least popular payment method. Based on the payment methods that were
used by the customers we can conclude that: Cash payment was the most popular
irrespective of the age group

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•.

Insights and Decision :

1) What would be the best location for a new shopping mall in Istanbul?
- Based on our dataset and the implemented analysis, the location of Kanyon and Mall of
Istanbul centres with the highest number of purchases, the purchase price amount, and the
number of buyers are the best possible places to build a new centre.

2) When is the right time for marketing or changing products and starting
advertising?
- Based on our analysis, the sharp drop in sales continues into April, and for the rest
of the year, in-store sales remain at the same level. Holding marketing campaigns
until the beginning of the recession season and announcing special offers in the
months of April and later will make customers return to the stores to take
advantage of the promised special conditions. This kind of data can help create
sales forecasts for future periods, which can help to make decisions about inventory
management.
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 Thank You !

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