A 15-person management team wants to review test emails in Content Builder prior to live

deployment based on content that is personalized for them, but is clearly noted as a test
email.
What is the safest, most effective way for a marketer to accomplish this task without
compromising the email content?

 A. Create a Test data extension composed of the management team and Test Send to
the Test data extension.
 B. Create a list composed of the management team, prepend ‫ג‬€Test‫ג‬€ to the Subject,
and use the Send Flow to send the email to the list.
 C. Find each individual with Subscriber Preview and Test Send to each individual
Recipient.
 D. Create a data extension composed of the management team, create a User-Initiated
Send Definition, select the email, prepend ‫ג‬€Test‫ג‬€ to the Subject, select the data
extension, and send the email.

Question 2
A customer wants to automate nightly imports and also have the ability to manually import
files via the Import Wizard.
What should be configured in the Marketing Cloud account?

 A. File Transfer
 B. Data Loader
 C. Enhanced SFTP
 D. Encrypted SFTP

Question 3
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers
to provide details around their personal information such as age, gender, and outdoor
sporting interests.
In which two ways should NTO honor customers‫ג‬€™ preferences when creating emails?
(Choose two.)

 A. Create dynamic rules based on customers‫ג‬€™ preferences in order to send specific

content.
 B. Use AMPscript to dynamically pull in content associated with customers‫ג‬€™
preferences.
 C. Send customers one email per preference choice to ensure customers receive what
they want.
 D. Create emails to include all preference options so that customers don‫ג‬€™t miss any
content.
Question 4
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and
would like to compare the open and click-through rates across the emails.
Which feature will enable this?

 A. Include Measures within a Filter

 B. Email Comparison Report
 C. Email Send Report
 D. Compare Email Sends on the Tracking page

Question 5
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose
two.)

 A. Include a phone number to call.

 B. Include the mailing address of the sender.
 C. Ensure an opt-out link is present.
 D. State why the subscriber is receiving the email.

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Question 6
A marketing manager wants to provide unique content to each customer in an upcoming
email campaign.
Which three features could be used to create individualized content in the email? (Choose
three.)

 A. Einstein content
 B. Dynamic content
 C. Specialized content
 D. Audience segmentation
 E. Personalization strings

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Question 7
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in
order to increase subscriber engagement.
Which two practices should be used? (Choose two.)

 A. Offer a special discount for opening the email.

 B. Use a large sample size.
 C. Wait at least 24 hours before declaring a winner.
 D. Test multiple variations concurrently.
Expose Correct Answer Next Question
Question 8
An email marketing team is setting up a campaign to message customers who register for an
event. The registration data is being gathered in another system and will be passed to
Marketing Cloud daily, and updates made to the customers‫ג‬€™ registration information will
be reflected in the same file.
How should the import of event registration data be configured?

 A. Use the Import Activity to overwrite the records in the data extension.
 B. Use the Import Wizard to add new records into the data extension.
 C. Use the Import Wizard to overwrite the records in the data extension.
 D. Use the Import Activity to add new records into the data extension.

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Question 9
Northern Trail Outfitters (NTO) wants its emails to render uniquely between mobile and
desktop devices. NTO would like the emails to be responsive.
Which two techniques could be used? (Choose two.)

 A. Include @media query CSS in the email.

 B. Include style=‫ג‬€display:block‫ג‬€ on all images.
 C. Use a Basic, Empty, or Themed Template in Content Builder.
 D. Use inline CSS styling on all HTML elements.

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Question 10
A marketing team wants to create an automation that can take a population, evaluate its
subscriber data, and send a series of emails. The emails received may vary based on each
subscriber‫ג‬€™s engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

 A. Predictive Email
 B. Scheduled Email Sends
 C. Automation Studio
 D. Journey Builder

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Question 11
The marketing team at a bank needs to receive a file of all subscribers who were sent
payment reminder emails and opened them each week. The file needs to be encrypted and
placed on the bank‫ג‬€™s external SFTP.
How should the scheduled automation be configured to achieve this?

 A. Filter Activity > File Transfer Activity > Data Extract Activity
 B. Filter Activity > SQL Query Activity > File Transfer Activity
 C. SQL Query Activity > Data Extract Activity > File Transfer Activity
 D. Data Extract Activity > SQL Query Activity > File Transfer Activity

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Question 12
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the
email.
What tool can the marketer use to control default headers and footers on email sends?

 A. AMPscript Lookups
 B. Dynamic Content
 C. Sender Profile
 D. Delivery Profile

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Question 13
A marketing team needs to narrow down a customer population of several million
subscribers based on eCommerce order details, and rapidly explore the data to find
appropriate segments.
What tool should the marketing team use?

 A. Profile attributes
 B. Filters
 C. Audience Builder
 D. Data Extract Activity

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Question 14
Which two features can be inserted into the code using a system-defined code snippet when
creating a custom HTML Paste Email within Content Builder?
(Choose two.)

 A. Link Tooltip
 B. Stored Content Boxes
 C. Track Email Opens
 D. Physical Mailing Address
Expose Correct Answer Next Question
Question 15
A retailer has been gathering email addresses in-store by asking customers to enter their
email addresses at checkout to receive promotional emails. Upon sending to these
addresses, many bounce because they are not valid. The marketing team would like to
implement an acquisition strategy to address this.
Which strategy should be used?

 A. Double Opt-In
 B. Website Signups
 C. List Detective
 D. Single Opt-In

A team wants to import a file with column names that do not match the fields into a data extension. What step is
needed to align the file data to the field names in the data extension?

A. Choose the appropriate date format

B. Map the attributes in the file

C. Name the new import definition

D. Select the delimiting character

Answer(s): B

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QUESTION: 2

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member
list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum
Member list.

An email was deployed to the Platinum members, but the marketing team would now like to send the same
email to the Lifetime Member list.

Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on
both lists don't receive the same email twice?

A. Exclusion Script

B. Suppression List

C. Domain Exclusion List

D. Exclusion List
Answer(s): D

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QUESTION: 3

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the
Profile Center. How can this be accomplished? (Choose 2)

A. Select the data type as Text

B. Set a custom maximum length of six

C. Create restricted values

D. Select the attribute as required

Answer(s): C,D

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QUESTION: 4

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the
NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.

Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks
One-Click Unsubscribe?

Choose 2 answers

A. Subscriber can choose to resubscrlbe to the list used for the send.

B. Subscriber can choose to be unsubscribed from all NTO publications.

C. Subscriber can choose which publications to unsubscribe from.

D. Subscriber can choose to be removed from the data extension.

Answer(s): B,C
When a marketer is looking to improve the deliverability of their emails what should be included in the subject
line of the email?

A. Customer's first and last name

 B. Incentive Program

C. Catchy subject line

D. Add your company's name.

Answer(s): D

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QUESTION: 6

Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial
on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase
the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A. Triggered Emails

B. Automation Studio

C. Guided Send

D. Playbooks

Answer(s): D

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QUESTION: 7

A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to
preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare
this email for sending?

A. Send Email

B. Guided Send

C. Send Preview

D. Test Send

Answer(s): B
 Display Answer Next Question

QUESTION: 8

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A. they are like Suppression lists; list of subscribers that don't want to receive your communications.

B. subscribers who have a status (active, bounced, held, unsubscribed)

C. May be subscribers who want to continue receiving messages.

D. You select an Exclusion List at the time of send

Answer(s): B,C,D

A marketer is designing email for mobile devices.

Which three design best practices would the marketer use? Choose 3 answers

A. Stack the content in a single column.

B. Keep copy simple and direct.

C. Use image-based text for hero graphics.

D. Cut content to make the message fit above the fold.

E. Design with the most important content at the top.

Answer(s): A,B,E

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QUESTION: 10

Northern Train Outfitters sends email order confirmations to customers who have made
online purchases. These emails must follow the "Transactional" CAN-SPAM classification
requirements. Which feature would a marketer use to classify a send under this CAN-SPAM
classification?
 A. Send Classification

B. Send Definition

C. Delivery Profile

D. Sender Profile

Answer(s): A

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QUESTION: 11

How can a subscriber update their profile attributes?

A. By calling customer service

B. By accessing the profile center

C. By emailing their sales representative

D. By unsubscribing from a list

Answer(s): B

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QUESTION: 12

A marketer wants to run an Account Send Summary report. Which option can be configured
when running this report? (Choose 3)

A. Report results delivery location

B. Report results file format

C. Error report log location

 D. Date range parameters

E. Error handling parameters

Answer(s): A,D,E

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in
that field for a subscriber when using a personalization string to display the First_Name field
in a data extension. How can the Marketer most easily achieve this during creation of the data
extension?

A. Ensure the Nullable box is not checked for the First_Name field

B. Fill in the source data with "Valued Customer" for each blank First_Name
field

C. Mark First_Name as the Primary Key

D. Make "Valued Customer" the Default Value for the First_Name field

Answer(s): D

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QUESTION: 14

The marketing team would like to send an email to an audience on a weekly basis. The team
receives multiple files each week that need to be imported and joined to build the target
audience for the email. Which tool is recommended to execute this process?

A. Automation Studio

B. Playbooks

C. Data Extract Activity

D. Filter Activity

Answer(s): C
 Display Answer Next Question

QUESTION: 15

A marketing team is using two systems to send emails. The team wants to maintain
unsubscribe information between both of the systems. In order to remain compliant, they
would like to update Marketing Cloud subscription status weekly based on unsubscribes from
the other system.

Which solution should they use to maintain subscriber status?

A. Import unsubscribes into a data extension, then update status with a query.

B. Create an automation triggered on unsubscribes from the other system.

C. Create a suppression workflow for the unsubscribed accounts.

D. Import unsubscribes with the appropriate status into All Subscribers.

Answer(s): A

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QUESTION: 16

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber
expectations and enticing engagement.

Which two best practices should NTO employ when sending email? Choose 2 answers

A. Send generic content to appeal to all audiences.

B. Send multiple emails a day to keep the brand top of mind.

C. Set cadence expectations up front with subscribers.

D. Use subscriber data to dynamically populate email content.

Answer(s): A,D
If you have more than 50,000 subscribers your test distribution should be what percent per
condition?

A. 15%

B. 10%

C. 5%

D. 20%

Answer(s): C

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QUESTION: 18

What are the key ways to improve email deliverability in email marketing? (Choose 4)

A. Use double Opt-in to avoid getting blacklisted.

B. Maintain a consistent "From Name"

C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free,
Special Offer, Text in all CAPS, and exclamation points!!!

D. Consider Subscriber engagement....send only to most engaged subscribers.

E. Email sign-up on website.

F. Use email templates

Answer(s): A,B,C,D

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QUESTION: 19
A marketer needs to import a text file and does not have access to the account's Enhanced
FTP site. What is the recommended way to import the data?

A. Data Extract Activity Interaction

B. Import Subscriber Wizard

C. Import Activity Interaction

D. Manual Data Filter Refresh

Answer(s): B

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QUESTION: 20

Which combination of audiences can be selected in the recipient section for a specific Send?

A. Lists and Audiences

B. Contacts or Audiences

C. Lists or Data Extensions

D. Lists and Data Extensions

Answer(s): C
A marketer is importing a file using the import wizard and wants to ensure that only new
records are added during the import process. How can the marketer achieve this? (Choose 2)

A. Ensure that the data extension contains a primary key

B. Select the update type Add and Update

C. Select the update type Overwrite

D. Select the update type Add Only

Answer(s): A,B
 Display Answer Next Question

QUESTION: 22

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have
purchased its fitness tracker. Customers were automatically opted in and received three
emails from NTO within one day. The onboarding series includes personalized
recommendations but lacks an easy way to opt out or update preferences.

In this scenario, what best practice was achieved?

A. Opting customers in automatically

B. Personalized recommendations

C. Sending multiple emails in one day

D. Preventing customers from opting out

Answer(s): B

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QUESTION: 23

A small company, with limited resources, has started to use the Marketing Cloud. They have
a single master data extension for all of their subscribers. When a subscriber opts in to
receive communications, they will receive a monthly newsletter, weekly promotions, and a
birthday email.

What is the optimal way to manage unsubscribes by communication type?

A. Create a Boolean field for each communication type in the data extension
and update the Profile Center.

B. Create suppression lists for each communication type, and associate the
suppression list on the send definition.
 C. Create separate data extensions for each communication type and customize
the subscription page.

D. Create publication lists for each communication type, and associate the
publication list on the send definition.

Answer(s): B

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QUESTION: 24

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their
mobile devices, while the remaining 50% of subscribers open their emails on their desktop.
The Chief Marketing Officer of NTO would like the emails to render well on both desktop
and mobile devices, but does not want to spend a significant amount of time developing for
each environment.

What is the recommended design approach?

A. Mobile-aware Design

B. Desktop-centric Design

C. Responsive Design

D. Static Design

Answer(s): A
What 3 options are available to create a template in the marketing cloud? (Choose 3)

A. Content Builder

B. Template Editor

C. Paste HTML

D. Mobile Template Editor

Answer(s): A,B,C
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QUESTION: 26

Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether
to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data
extension-based model over Lists?

Choose 3 answers

A. NTO needs flexible data storage.

B. NTO will be using Journey Builder.

C. NTO is storing product and store data.

D. NTO has fewer than 15 data points.

E. NTO has fewer than 250,000 subscribers.

Answer(s): A,B,C

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QUESTION: 27

Which file type delimiter is available in the Import Wizard? (Choose 3)

A. Pipe

B. Other

C. Comma

D. Fixed Length

E. Tab

Answer(s): A,C,E
 Display Answer Next Question

QUESTION: 28

Northern Trail Outfitters has a Master Customer shared data extension. The company wants
to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

A. Shared Data Extension Permissions

B. Date/Time Range for Access

C. Data Extension Sharing Rules

D. Manage Data Extension Policies

Answer(s): C
A marketer wants to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal
way to accomplish this task?

A. Send a welcome email to subscribers within 24 hours that includes a link to

the website, a link to the terms and conditions page, and a customer service
number

B. Configure Web Collect to return an error message for any email address that
does not conform to standard conventions

C. Add new subscribers to an automated engagement campaign, and then send

a series of welcome emails based on their opens and clicks

D. Create a double opt-in campaign that requires subscribers to confirm their

email address by clicking a link in an email they receive after subscribing
via Web Collect

Answer(s): D

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QUESTION: 30

Which send process can use Sender Profiles? (Choose 3)

A. Simple Automated Sends

B. Guided Sends

C. User-Initiated Sends

D. Test Sends

E. Triggered Sends

Answer(s): A,B,E

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QUESTION: 31

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and
follow up with a thank-you email by using Smart Capture. Which action does the marketer
need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A. Refresh the data filter

B. Add to Data Extension

C. Send the email via Triggered Send

D. Add a new subscriber to a list

Answer(s): B,C

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QUESTION: 32

A bank wants to send a series of emails to customers who open a new savings account. The
first email is sent immediately after the account is opened to confirm the action. The second
email is sent one day after the account is opened. The third email is sent five days after the
account is opened only if the customer has not made a new deposit.
The final email is sent ten days after the account has been opened and the customer still has
not made a deposit, or eight days after the customer opened the account and made a deposit,
but has not opened any emails.
The data is stored in two data extensions. The bank has two versions of each email:

English and Spanish. The bank wants to automate sending the emails. Which process could
the bank use?

A. Use Query Activities

B. Use Drag and Drop Segmentation to create data filters

C. Create a data relationship and a Measure, use Drag and Drop Segmentation
to create data filters, and use Filter activities

D. Use Drag and Drop Segmentation to create data filters, and the use Filter
activities

Answer(s): C,D
Which of the following segmentation tools can be used for both lists and data extensions?

A. Data Filters

B. Query Activities

C. Groups

D. Measures

Answer(s): A

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QUESTION: 34

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing
manager noticed NTO's deliverability continually decreased over the last year. NTO wants to
grow its existing subscriber base and increase its ROI on email marketing by improving
engagement with its subscribers.

Which three strategies will help improve NTO's email deliverability? Choose 3 answers

A. Authenticate email sending to distinguish it from spammers.

B. Purge old or Inactive email addresses.

C. Ensure the spam complaint rate is between 1% and 3%.

D. Purchase lists from companies that guarantee users have opted In.

E. Encourage subscribers to add the company's sending domain to their address

books.

Answer(s): A,B,E

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QUESTION: 35

What is the timeline for which an unsubscribe request must be honored and processed as
outlined by the CAN-SPAM Act?

A. 5 business days

B. 30 calendar days

C. 10 business days

D. 24 hours

Answer(s): C

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QUESTION: 36
Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A. Buy email lists

B. Permission is specific to an address even if you know others.

C. Opt-in via SMS in not Opt-in via email (And vice versa)

D. Opt-ins are brand specific, don't share with other brands.

E. In store loyalty programs

Answer(s): B,C,D
Where can a filtered data extension by manually refreshed? Select 2

A. Data Extension folder listing

B. Send Email wizard

C. User-initiated send definition

D. Data Extension details page

Answer(s): A,D

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QUESTION: 38

Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline
the email creation process. For its monthly email newsletter, NTO includes content specific
to the company's loyalty and non-loyalty members.

How should NTO build the email?

A. Create dynamic content with a SQL Query activity.

B. Create a template-based email using dynamic content.

C. Create multiple versions of the email for loyalty and non-loyalty members.

D. Create a template and lock content In the template.

Answer(s): B

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QUESTION: 39

Which tactic will improve deliverability for a new sender?

A. Send email during the holiday season when new senders are less likely to be
detected

B. Send email to a minimum of 35,000 subscribers per ISP per day

C. Send email to ISPs that have been notified of the new sender

D. Send email to the most active and engaged customers

Answer(s): D

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QUESTION: 40

A marketer is building a highly personalized email that is sent daily to one million
subscribers. The data needed for the email is located in several data extensions.

What feature should the marketer use to merge the data into a single data extension to
improve sending?

A. Profile Management

B. File Triggers

C. SQL Query Activities

D. Data Filters

Answer(s): C
To import a data extension utilizing the add and/or update command what must it contain?

A. Primary Key

B. Secondary Key

C. Subscriber Key

D. Email Address

Answer(s): A

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QUESTION: 42

An account has Subscriber Key enabled, and will be providing a unique key for each
subscriber from an external system. A marketer wants to create a data extension for sending
email campaigns.

Which two steps should the marketer take when creating the data extension? Choose 2
answers

A. Set the Email address column as Primary Key

B. Relate the Email Address to Subscriber Key

C. In Properties, check the "Is Sendable" option

D. Set the column with Subscriber Key as Primary Key

Answer(s): A,B

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QUESTION: 43
A marketer uses Email Approvals. In which send process must an email have an "Approved"
status prior to send? (Choose 3)

A. A/B Tests

B. Scheduled Sends

C. Send Previews

D. Triggered Sends

E. Test Sends

Answer(s): A,B,D

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QUESTION: 44

What are some of the best practices to drive engagement with email marketing? (Choose 3)

A. segment your communications.

B. integrate email marketing and CRM systems

C. Design for Mobile

D. A/B Testing to see what resonates.

E. go Social

Answer(s): A,B,D
A marketer creates a new sendable data extension, and defines the Customer_ID field as the
field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the
send status in All Subscribers be associated with?

A. The Customer_ID field in the Data Extension

B. The Subscriber ID in a System Data View Table

C. The Email_Address field in the Data Extension

D. The Email Address Profile Attribute

Answer(s): A

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QUESTION: 46

A marketing team is creating a new data extension. The data extension configuration is very
similar to a data extension that is already In use.

What creation method should the team use to create the new data extension?

A. Create from Template

B. Create from New

C. Create from a Filtered Data Extension

D. Create from Existing

Answer(s): D

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QUESTION: 47

A national public university distributed a newsletter to alumni, students, faculty, and

prospective students. The university's marketing team wants to see the results of the email
campaign.

Which two items of information and data about the performance of an individual send can be
exported from Tracking in Email Studio?

Choose 2 answers

A. Subscribers who click on a specific link

B. Performance data on the Overview tab

 C. Number of clicks from mobile devices

D. Images showing how the email rendered on different devices

Answer(s): B,C

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QUESTION: 48

A national landscape company wants to send targeted emails to customers to remind them of
their upcoming lawn treatment. Depending on the service, clients will receive either one or
two emails. The data for the campaign is in two separate data extensions. Customer Number
is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)

A. Drag & Drop Segmentation

B. Data Extract Activity

C. Send Definition

D. Query Activity

Answer(s): A,D
Which feature can a marketer use to individualize content in an email? (Choose 3)

A. Specialized content

B. Audience Segmentation

C. Predictive content

D. Personalization string

E. Dynamic content

Answer(s): B,D,E

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QUESTION: 50

What does Exact Target do to help protect your data when you log in? Choose 2

A. Authenticate your browser

B. Enter your username and password

C. Click Send Activation Email button

D. You must choose a long password with multiple characters.

Answer(s): A,C

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QUESTION: 51

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a
specific User who is set up in the Marketing Cloud. Which feature would be used to set up
this From Name selection?

A. Sender Profile

B. Content information

C. Can-SPAM classification

D. Delivery Profile

Answer(s): A

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QUESTION: 52
When deploying a send to its customers, a marketing team would like to send to its own team
members also. However, the team does not want the team members' open and click behavior
to affect the tracking metrics of the send. Which two steps must be completed when creating
the data extension to address this need? Choose 2 answers

A. Mark the "Is Testable" checkbox

B. Mark the "Is Sendable" checkbox

C. Define the Send Relationship by email address

D. Set the Email Address as the Primary Key

Answer(s): A,B
When creating a custom email with the HTML Paste Editor, which feature can be inserted
into the HTML code by using the Insert Tools? (Choose 2)

A. Email Open Tracking

B. Stored Content Boxes

C. Link tooltips

D. Physical Mailing address

Answer(s): A,C

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QUESTION: 54

EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the
Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that
commercial emails: (Choose 6)

A. Accurately identify the sender in header info.

B. Use a subject line that accurately represents the email.

C. ID message as advertisement unless you have opt-in from subscriber

D. Include your Physical mailing address

 E. Provide a mechanism to opt-out.

F. Honor Opt-out requests within 10 days and unsubscribe must be operational

for 30 days.

G. Honor Opt-out within 5 days and unsubscribe must be operational

indefinitely.

H. CAN-SPAM can be ignored.

Answer(s): A,B,C,D,E,F

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QUESTION: 55

A marketing manager wants to provide unique content to each customer in an upcoming

email campaign. Which three features could be used to create individualized content in the
email? Choose 3 answers

A. In Personalization strings

B. Dynamic content

C. Audience segmentation

D. In Einstein content

E. Specialized content

Answer(s): A,B,E

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QUESTION: 56

Which is a fundamental component of coding responsive emails?

 A. CSS3 @media Queries

B. Span Tags

C. SQL Queries

D. Anchor Tags

Answer(s): A
An email marketer is writing the next send's subject line. What can the marketer do to make
the subject line more effective? (Choose 2)

A. A/B test the effectiveness of different subjects

B. Include information relevant to the message in the subject line

C. Include "RE:, "FWD:" "etc." to get reader's attention

D. Keep the subject text between 50 to 100 characters long

Answer(s): A,B

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QUESTION: 58

Northern Train Outfitters wants to make sure that a First Name and Last Name are always
included when importing subscribers to a data extension. How can a marketer ensure that
subscribers are imported with data in both of these fields?

A. Make the First Name and Last name columns Primary Keys

B. Ensure the Nullable property is unchecked for the First Name and Last
Name columns

C. Check the Nullable property for the First Name and Last Name columns

D. Set up a default value for the column

Answer(s): A
 Display Answer Next Question

QUESTION: 59

A marketer sends an email to a sendable data extension that contains a Customer_ID field
with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send
Relationship. What is a true statement about the email send behavior for any subscriber who
currently does NOT exist in All Subscribers? (Choose 2)

A. The Primary Key and demographic data will be added to All Subscribers

B. The subscriber will be added to All Subscribers with a status of Active

C. The email send will fail

D. The email address and Subscriber Key will be added to All Subscribers

Answer(s): B,D

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QUESTION: 60

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones.
Because of this, NTO wants to enhance its email viewing experience by thinking "mobile
first". NTO has the resources to write the HTML and CSS Code needed to create
responsively designed emails. Which option would add the code that was created outside of
the Salesforce Marketing Cloud to the email?

A. Web Paste

B. Text only

C. Template Based

D. HTML Paste

Answer(s): D
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest
registrations in a data extension. Corporate has requested a nightly file with all registrants in
this data extension be sent daily from Marketing Cloud to an external SFTP. Which
automation configuration should be used to achieve this?

A. Scheduled Automation > SQL Query Activity > File Transfer Activity

B. File Drop Automation > Data Extract Activity > File Transfer Activity

C. Scheduled Automation > Data Extract Activity > File Transfer Activity

D. File Drop Automation > SQL Query Activity > File Transfer Activity

Answer(s): B

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QUESTION: 62

How do you access the Email Application in the Exact Target IMH? (Choose 2)

A. Access the Email Application through the Exact Target Marketing Cloud
Drop Down.

B. Click Email.

C. Click Campaigns and Reports

D. Click the App Selector in Exact Target.

Answer(s): A,B

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QUESTION: 63

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms
are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and
align with current best practices?

Choose 2 answers

A. Ensure opt-out mechanisms are operational for at least 30 days post-send.

B. Process every individual's unsubscribe request within 14 business days.

C. Include an unsubscribe link in the header or footer of emails.

D. Ask the subscriber to log in to the Preference Center to confirm opt-out.

Answer(s): A,C

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QUESTION: 64

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email
marketing to start creating and deploying the company's monthly campaigns. NTO wants to
ensure no mistakes are made.

Which two elements of the send can be reviewed with Approvals?

Choose 2 answers

A. Hyperlinks

B. Subject Line

C. From Name

D. Send Count

Answer(s): B,C
What are some of the acquisition method for allowing subscribers to opt-in to receiving
email? (Choose 3)

A. Sales associate request during check out.

B. Paid Mobile Ads

 C. Capture from Facebook

D. Authenticate email

E. Drip campaigns

Answer(s): A,B,C

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QUESTION: 66

What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A. Welcome Series Playbook

B. Birthday Email Playbook

C. Customer Anniversary Email Playbook

D. Marketing Playbook

Answer(s): A,B,C

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QUESTION: 67

A marketer wants to overwrite the data in a data extension on a daily basis using Automation
Studio. What can the marketer do to accomplish this task?

A. Create an Import Activity and execute it manually

B. Create an Import Activity to use in a workflow in Automation Studio

C. Create an import using the Import Wizard in the Email Application

D. Create an import using the Import Wizard in Automation Studio

Answer(s): B

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QUESTION: 68

The marketing team would like to remind customers they can receive 10% off all purchases
they make during the week of their birthday as a way to increase customer engagement.
Which tool would the Marketing team use to send an email notification to customers based
on a subscriber specific date?

A. AMPscript

B. Data relationships

C. Data Extract Activity

D. Playbooks

Answer(s): D
A client leverages transactional messages to send ad-hoc order confirmations. Which type of
message is most suitable in this situation?

A. Triggered Email

B. Test Send

C. Guided Send

D. User Initiated Email

Answer(s): A

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QUESTION: 70

What is a true statement about the Master Unsubscribe? (Choose 3)

 A. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe

B. Subscribers can be manually unsubscribed in Subscriber Properties

C. Subscribers can Master unsubscribe themselves via the Subscription Center

D. Subscribers can be Master unsubscribed via an import to All Subscribers

E. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

Answer(s): A,B,C

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QUESTION: 71

What information and data about the performance of an individual send can be exported from
the tracking details?

A. Subscribers who click on a specific link

B. Images showing how the email rendered on different devices

C. Number of clicks from mobile devices

D. Performance data on the Overview Tab

Answer(s): A,C

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QUESTION: 72

What are some best practices for improving email delivery? (Choose 2)

A. Make sure you are communicating in frequency subscriber expects.

B. Don't buy email lists

 C. Authenticate email to avoid bulk folder delivery

D. Walled Content

Answer(s): A,C
A marketing team would like to send an email to an audience on a weekly basis. the team
receives multiple files each week that need to be imported and joined to build the target
audience for the email. Which tool is recommended to execute this process?

A. Automation Studio

B. Filter Activity

C. Journey Builder

D. Data Extract Activity

Answer(s): A

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QUESTION: 74

To write SQL that uses both customer data and system-generated data, what would they need
to include in their query?

A. Data Filters

B. Measures

C. Data Views

D. All of the above

Answer(s): C

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QUESTION: 75

After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a
marketer must remove a contact from Email Studio.

Where should this action be initiated in Marketing Cloud?

A. Contact Builder > Contacts Configuration

B. Email Studio > All Subscribers

C. Administration > Contacts

D. Contact Builder > All Contacts

Answer(s): A

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QUESTION: 76

A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing
emails for the company's subscribers. What is a key component of optimized email design?
(Choose 3)

A. Build email templates with HTML Paste

B. Ensure the email renders well in mobile apps

C. Include an unsubscribe button

D. Segment the email's target audience

E. Included personalization and dynamic content

Answer(s): A,B,E
Describe global legal compliance guidelines that marketers must adhere to with email
Marketing. Think CANSPAM act. (Choose 4)

A. Your Data should always be relevant to the subscriber.

B. Be aware of the size of your email.

 C. Include your physical mailing address.

D. Provide a mechanism to opt out.

E. Honor Opt-out requests promptly.

F. Identify the message as an advertisement unless you have express consent

(Opt-in) from the subscriber.

Answer(s): C,D,E,F

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QUESTION: 78

What are some things you should automate as an email marketer?

A. Automate a welcome program.....use automatic email marketing drip

campaign and tie in social channels like Facebook and Twitter.

B. Capitalize on Cross-sell and upset opportunities. Send email receipts or

online transaction confirmations and include offers in those.

C. Automate Cart Abandonment Campaigns, integrate web analytics and email

marketing systems to run campaigns based on behavior.

D. Implement Customer satisfaction programs.

Answer(s): A,B,C,D

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QUESTION: 79

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature
helps ensure emails have the correct layout and logos?

A. Email templates
 B. Preference Management

C. Portfolio

D. Data Extensions

Answer(s): A

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QUESTION: 80

Northern Trail Outfitters (NTO) would like to target members who recently received and
opened any promotional email with the subject line "NTO Spring Sale."

What feature should be used to target these members?

A. Email Send Report

B. Group Refresh

C. SQL Query Activity

D. Engagement Split

Answer(s): A
A marketer needs to share report results with a manager.

When using Reports in the Marketing Cloud user interface, which three options can be used
to deliver the report to the manager?

Choose 3 answers

A. Email the report.

B. Text a link to the report.

C. Notify the manager with a pop-up.

D. Save the report as a Snapshot.

E. Save the report to an FTP folder.

Answer(s): A,D,E

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QUESTION: 82

What must be configured in a Marketing Cloud account to use the import wizard?

A. Enhanced FTP

B. File Transfer

C. Data Loader

D. Encrypted FTP

Answer(s): A

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QUESTION: 83

NTO wants its emails to render uniquely between mobile and desktop devices. NTO would
like the emails to be responsive. Which two techniques should be used? Choose 2 answers

A. Include @media query CSS in the email

B. Use a Basic, Empty or Themed Template in Content Builder

C. Use inline CSS styling on all HTML elements

D. Include style="display:block" on all images

Answer(s): A,C

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QUESTION: 84

What are the ways that data can be imported into the marketing cloud? (Choose 3)

A. Import Activity

B. Import Wizard

C. API

D. Query Activity

Answer(s): A,B,C

What is a Master Unsubscribe?

A. When a subscriber unsubscribes from a Publication list via an email

unsubscribe link

B. When a subscriber unsubscribes from all emails sent from the Salesforce
Marketing Cloud

C. When a subscriber unsubscribes from a list in the Subscription Center

D. When a subscriber unsubscribes from all emails sent from an account

Answer(s): D

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QUESTION: 86

A marketer sent a promotional email to contacts who recently attended a trade show. The data
extension used for the send contained 3,100 records. The delivery rate on the send was lower
than anticipated. After viewing tracking information, she determined many email addresses
were problematic.

Which send tracking metric provides the bounce description "Address is non-existent at the
domain"?
 A. Soft Bounce

B. Blocked Bounce

C. Hard Bounce

D. Undeliverable

Answer(s): C

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QUESTION: 87

An email marketer has been tasked with increasing open rates on a weekly newsletter that
currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this
week."

Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

A. Include "RE:", "FWD:", "etc." to get the reader's attention.

B. A/B test the effectiveness of different subjects.

C. Keep the subject text between 50 and 100 characters long.

D. Include information relevant to the message in the subject line.

Answer(s): B,D

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QUESTION: 88

Where can a marketer see the performance summary of a recent email send?

A. Summary tab
 B. Job Links tab within Tracking

C. Overview Tab within Tracking

D. Send Performance Tab

Answer(s): C
As part of a weekly email automation, a client needs to segment data in a Data Extension.
Which activity is designed to address this scenario?

A. Import Activity

B. File Transfer Activity

C. Group Refresh

D. Query Activity

Answer(s): D

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QUESTION: 90

Which metric is the measure of emails rejected by a server due to permanent conditions such
as "user unknown" or "domain not found"?

A. Soft Bounce

B. Validation Error

C. Unsubscribed

D. Hard Bounce

Answer(s): D

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QUESTION: 91

Which data model should be used to create a Group?

A. Active Audiences

B. Data Filters

C. Lists

D. Data Extensions

Answer(s): C

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QUESTION: 92

NTO completed a data review process and discovered their data extension folders contain
hundreds of filtered data extensions which are never used. What tool could NTO use to
alleviate the number of filtered audiences that are created for sending?

A. Filter Activity

B. Data Filter

C. SQL Query

D. Filtered Group

Answer(s): A
Which type of content can an email content box contain? (Choose 3)

A. Dynamic

B. Static

C. Freelance

D. A/B Testing

E. Smart Capture
Answer(s): A,B,D

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QUESTION: 94

A company has one million subscribers. The company has a Master data extension that
contains information about its subscribers, such as Email Address, Physical Mailing Address,
Phone Number, and Loyalty information. There are 40 fields in the data extension. The data
is used for multiple daily email campaigns.

How should the data be updated?

A. A scheduled automation to import a file containing all of their subscribers.

B. A scheduled automation to occur every 15 minutes to ensure the data is

current.

C. A file drop automation to execute an import every time a record is updated

or added.

D. A scheduled automation to import a nightly file of updated or changed

records.

Answer(s): A

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QUESTION: 95

A new data extension named "Orders" contains order data. One row is recorded for each
customer's order. Customers can place multiple orders. The data extension Orders relates to
other data extensions. The data extension Orders contains the following fields:

OrderNumber: a unique alphanumeric order number

customerID: a numeric customer identification number

OrderDate: the system date and time for the order

Instructions: an optional alphanumeric string that contains customer delivery notes. Which
statement accurately reflects the configuration of the Orders Data Extension?

A. The OrderNumber field will be a Number data type field

B. All fields in the data extension are nullable

C. CustomerID will be used as the Primary Key

D. OrderNumber will be used as the Primary Key

Answer(s): D

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QUESTION: 96

How can you tell the marketing cloud that an email is commercial or transactional?

A. Check the commercial email checkbox

B. Check the Transactional checkbox

C. Associate a commercial send classification to the email

D. Associate a transactional send classification to the email

Answer(s): C,D
A company has set out to increase their subscriber base. They hired a team of marketing
consultants to develop an acquisition plan backed by data.

What are two effective methods to acquire new subscribers? Choose 2 answers

A. Require customers to provide their email address when calling customer

service.

B. Create an in-store SMS campaign that offers a discount for opting in.

C. Have customers opt in to email before they can shop online.

D. Ask for an email address when a customer makes a purchase in-store.

Answer(s): C,D

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QUESTION: 98

List 3 unsubscription methods?

A. One-Click Unsubscribe

B. Survey

C. Reply Email

D. Subscription Center

Answer(s): A,C,D

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QUESTION: 99

What single place in Content Builder would a marketer store CSS used in several Paste
HTML Templates?

A. Style Block

B. Code Snippet

C. Script Activity

D. Free Form Code Block

Answer(s): A

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QUESTION: 100

What are some of the ways that you can maximize your subscriber response with Design?
(Choose 4)

A. Design for Mobile

B. Put most important info in upper left quadrant...position logo, call to action.

C. Plan for blocked images....use HTML text and web safe fonts....include alt
tags

D. Test and test again.

E. Use A/B Testing to see which email works best

Answer(s): A,B,C,D
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters'
marketing team.

Which three considerations should the marketing team keep in mind as they begin using
Content Builder? Choose 3 answers

A. Create a folder structure prior to importing assets.

B. Import duplicate copies of content for different messages or groups.

C. Establish a naming convention optimized for search.

D. Review permissions and roles for users accessing Content Builder.

E. Focus on creating and importing content for one primary channel.

Answer(s): A,C,D

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QUESTION: 102
A marketing manager is reporting on the degree of customer engagement with the company's
email. Which metric can be used?

A. Click Through Rates

B. List Growth Rates

C. Influenced Revenue

D. Bounce Rate

Answer(s): A

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QUESTION: 103

An email marketer needs a point-and-click tool to create a segment based on everyone who
lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in
real time.

What solution meets this specification?

A. SQL Query Activity

B. Contact Builder

C. Audience Builder

D. Data Filters

Answer(s): B

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QUESTION: 104

What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
 A. Can be used in both data models (Lists and Data Extensions)

B. They are similar to rule based group wizard approach to create segmentation
rules.

C. They allow for more complex segmentation of subscribers.

D. They are only used in the List Data Model

E. They are only used in the Data Extension Model

F. They use measures to look at behavioral data of subscribers

Answer(s): A,B,C,F
What is a capability of a data relationship?

A. Join three or more data extensions together to create a filtered data extension

B. Join a list and a data extension to filter the combined data

C. Join data extensions together to create one combined data extension

D. Join data extensions to filter or segment the fields from data extensions

Answer(s): D

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QUESTION: 106

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio
to send emails.

What are three benefits of using Journey Builder? Choose 3 answers

A. Updating or creating Salesforce CRM objects or records.

B. Extracting data from an Audience data extension for analysis.

C. A/B/N testing as part of the workflow to conduct timing and creative tests.

D. Criteria setting to segment contacts based on behavior using SQL.

 E. Goal setting to have the system listen to see if users met the goal.

Answer(s): C,D,E

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QUESTION: 107

What is triggered automation?

A. An automation that is triggered based on a schedule that has been defined

B. An automation that is initiated when a designated value in a data extension

is changed

C. An automation that is initiated when a file is dropped into a designated

Enhanced FTP Folder

D. An automation that triggers an email to be sent based on a user Initiated

Email definition

Answer(s): C

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QUESTION: 108

What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click
Unsubscribe" link in an email? (Choose 2)

A. The subscriber is unsubscribed from the publication list applied to the send

B. The subscriber is added to the enterprise global unsubscribe list

C. The subscriber is deleted completely from the sending account

D. The subscriber is removed from the List used for the Send
Answer(s): A,D
Northern Trail Outfitters has hired a new email designer who needs to be trained in
AMPscript. Which statement best describes how AMPscript can be used to customize email
messages?

A. Automates the template creation process

B. Provides advanced content personalization

C. Automates the flow of creating email messages

D. Inserts responsive content based on the user's viewing device

Answer(s): B

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QUESTION: 110

What is the recipient maximum for a test send?

A. 1

B. 3

C.

D. 5

E. Unlimited

Answer(s): C

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QUESTION: 111
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to
a "Public" List? (Choose 3)

A. They will be unsubscribed from all available lists

B. They can resubscribe from the Subscription Center

C. They can choose to be unsubscribed from all lists in the Subscription Center

D. They will be unsubscribed from the List used for the send

E. They will be removed from the data extension

Answer(s): B,C,D

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QUESTION: 112

Northern Trail Outfitters (NTO) would like to send shipping email notifications to members.
Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder
on NTO's Enhanced FTP Account.

Which solution can be used to achieve this?

A. Triggered Email in Email Studio

B. Import Activity In Email Studio

C. File Drop Entry Source in Journey Builder

D. File Drop Starting Source in Automation Studio

Answer(s): D
A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox.
What tool can the associate use to scan the subject line and the body of the email message for
words and phrases that would be flagged by spam filters?

A. Content detective

B. Link detective

C. Email Validation
 D. Send Preview

Answer(s): A

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QUESTION: 115

Which strategy will improve email deliverability? (Choose 3)

A. Purge old or inactive email addresses

B. Purchase lists from companies that guarantee users have opted in

C. Ensure the spam complaint rate is between 1% and 3%

D. Authenticate email to distinguish it from spammers

E. Encourage subscribers to add the company's sending domain to their address

books

Answer(s): A,D,E

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QUESTION: 116

Which feature would a marketer use to build a Send Classification? (Choose 2)

A. Custom Profile Center

B. Delivery Profile

C. Reply Mail Profile

D. Sender Profile

Answer(s): B
A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails
that have NOT been reviewed by members of their team. When setting up a deployment to a
test List, the marketer notices her email is NOT available for selection. In which three send
processes should an email have an "Approved" status prior to send? Choose 3 answers

A. Triggered Sends

B. Scheduled Sends

C. Test Sends

D. A/B Tests

E. Send Previews

Answer(s): A,B,D

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QUESTION: 118

What is an Automation Studio activity? (Choose 3)

A. Wait Activity

B. Send Email

C. Triggered Send

D. Transfer File Activity

E. A/B Test Send Activity

Answer(s): A,B,D

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QUESTION: 119
What is a personalization string?

A. A snippet of text that inserts subscriber attributes into an email

B. An automated way of scraping a website for content to populate inside of an

email

C. The snippet of text at the top of the email that is visible before an email has
been opened

D. A content area that will display based on a subscriber attribute

Answer(s): A

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QUESTION: 120

A marketer sends an email to a sendable data extension. The data extension has a subscriber
relationship that matches Customer_ID on the data extension to Subscriber Key on the All
Subscribers List.

What is a true statement regarding the default email send behavior for a pre-existing
subscriber?

A. The email will be sent to the email address stored on the data extension.

B. The email will be sent to the email address stored on the All Subscribers
List.

C. The email will be sent to the field marked as the Primary Key.

D. The email will be sent to the Subscriber Key on the All Subscribers List.

Answer(s): B
Cosmic Sports receives an encrypted file on the FTP site every night. This file should be
imported into Marketing Cloud and joined at 5 a.m. with other refreshed Data Extensions to
build several segments for daily campaigns. What automation workflow should be used?
Choose 1 answer.
 Schedule -> Import Activity -> Query Activity
 Schedule -> File Transfer -> Import Activity -> Query Activity
 File Drop -> File Transfer -> Import Activity -> Query Activity
  File Drop -> Import Activity -> Wait Activity -> Query Activity
Incorrect
Since the file is encrypted, it must be decrypted using a File Transfer Activity before
importing. The Data should be joined at 5 a.m., and a Schedule should be used as a
Starting Source and not a File Drop.
Objective: Marketing Automation
Detailed Objective: Given a customer scenario, build the appropriate Automation
Studio solution.
Reference LinksScreenshots
Reference Link 1
Reference Link 2
Marketing managers at Cosmic Solutions assess the ways data can be added to their
Marketing Cloud account. What method is available to be chosen as a valid way of bringing
data into Marketing Cloud?
Choose 1 answer.
 Manual Record Creation in Contact Builder
 SQL Query Activity
 Manual Record Creation in Email Studio
Incorrect
Records can be created manually only in Contact Builder and not in Email Studio.
SQL queries are used to segment data in Marketing Cloud and are not the option for
importing data to the platform.
Objective: Subscriber and Data Management
Detailed Objective: Given a customer’s business requirements, determine how to
import data into Marketing Cloud.
Reference LinksScreenshots
Reference Link
Bailey is a marketing specialist at Cosmic Breakfast Cereal Company. She is running a new
marketing campaign for their newest breakfast cereal. Some of her emails are being sent over
multiple email jobs. Her manager, Winnie, has asked her for a rundown on how her campaign
is performing. Which report would give her the best metrics to present to her manager?
Choose 1 answer.
 The Multi-Campaign Tracking Summary Report
 The Campaign Email Job Tracking Summary Report
 The Email Campaign Performance Report
Correct
The Campaign Email Job Tracking Summary report provides campaign-level metrics.
It provides a quick summary of tracking statistics for all emails of the selected
campaign.
The Multi-Tracking Campaign Summary report is best used for tracking multiple
campaigns. The Email Campaign Performance Report will only show metrics for a
single email send.
Objective: Insights and Analytics
Detailed Objective: Given a customer scenario, explain the different metrics
available for email campaigns and what each one means.
Reference Links
Reference Link
The new email specialist on Cosmic Solutions’ marketing team is responsible for all email
campaigns that the team designs. What should he implement to provide Cosmic Solutions’
customers with the best email experience?
Choose 1 answer.
 Use image-only emails to avoid problems with the layout on different email
clients
 Always use large, high-quality images
 Design mobile responsive emails
Incorrect
Email specialists should design their emails to be mobile-responsive as a significant
number of subscribers open emails on their smartphones or tablets.
Image-only emails might be tempting to avoid issues with the layout of the email on
different clients and devices, but image-only emails are not good for accessibility
since screen readers and translation apps cannot work with images.

Email specialists should use high-quality images, but their size needs to be optimized
for the width and height of the image placeholder in the email template.
Objective: Email Marketing Best Practices
Detailed Objective: Given a customer scenario, evaluate elements and techniques of
email marketing to design effective emails and email programs.
Reference Links
Reference Link

1. Emily, a marketing specialist at Cosmic Advisors, is tasked with unzipping a file that
is placed on the FTP site. Which Activity should be used to unzip a file?
Choose 1 answer.
o Script Activity
o File Transfer Activity
o Data Extract Activity
Correct
Only the File Transfer Activity can unzip a file.
Objective: Marketing Automation
Detailed Objective: Given a customer scenario, build the appropriate
Automation Studio solution.
Reference LinksScreenshots
Reference Link
Susan, a Marketing Cloud user at Cosmic Rentals, is tasked with configuring the company's
Marketing Cloud account in such a way that new data is added to Data Extension every day
at 5 p.m. A series of actions will be performed as consecutive steps on this import. What
method of adding data to Marketing Cloud must she choose to automate this task?
Choose 1 answer.
 Upload the data through the import from the user's computer every day.
 Create an Import File Activity in Automation Studio and run it on
Schedule.
  Create an Import File Activity in Automation Studio and run it on File
Drop.
Correct
To have the file uploaded every day at a specific time, Import File Activity must be
configured to run on Schedule.
Import File Activity running on a File Drop starts when a file with the configured file
naming pattern is added to the Enhanced FTP location. If the file was added to
Enhanced FTP or another configured File Location at a time other than the specified
5 p.m., the file and the consecutive steps would not be performed when expected.

Uploading data through the manual import from the user's computer is prone to
human error and not the most efficient way of bringing data in the use case scenario.
Objective: Subscriber and Data Management
Detailed Objective: Given a customer’s business requirements, determine how to
import data into Marketing Cloud.
Reference LinksScreenshots
Reference Link 1
Reference Link 2
Cosmic Enterprises cannot quantify the effectiveness of email campaigns for special
promotions. For an upcoming email marketing campaign, they want to track the volume of
landing page visits sourced from email campaigns. What can the marketing administrator use
to solve this problem?
Choose 1 answer.
 Add a Tracking Alias to a link.
 Add a Tracking Flag in the URL link.
 Ensure that Google Analytics 360 is integrated with Marketing Cloud.
Incorrect
Tracking Aliases are used to differentiate links for reporting purposes.
The Google Analytics 360 integration in Marketing Cloud enhances the tracking and
reporting found, but it is not a requirement for this problem. Tracking Flags are not a
functionality of Marketing Cloud.
Objective: Content Creation and Delivery
Detailed Objective: Given a customer scenario, create and customize an email
message to meet customers’ needs.
Reference Links
Reference Link 1
Reference Link 2
Cosmic Sports receives order payments as a zipped XML file from their payment provider
every four hours. The marketing manager wants to utilize the payment information in the
Marketing Cloud. What automation workflow should be used?
Choose 1 answer.
 File Drop -> Data Extract -> Import Activity
 Schedule -> File Transfer -> Data Extract -> Import Activity
 Schedule -> File Transfer -> Import Activity
Correct
The starting source of the Automation is Schedule since the file comes every four
hours. The first step needs to be to unzip the XML file, which is done by the File
Transfer Activity. Then the file needs to be converted from an XML file to a CSV file,
which is done by the Data Extract Activity. After this, the CSV file can be imported.
Objective: Marketing Automation
Detailed Objective: Given a customer scenario, build the appropriate Automation
Studio solution.
Reference Links
Reference Link 1
Reference Link 2
The marketing team at Cosmic Rentals plans to host a webinar to capture new leads
interested in their products. Which Marketing Cloud tool can they utilize to create the form
and store the captured data of signed-up people in Data Extension?
Choose 1 answer.
 Web Collect
 Smart Capture
 Marketing Cloud Connect
Correct
Web Collect is a tool used in Email Studio that gives subscribers the option of filling
out a form, but the data is added to Lists (legacy data storing method) and not Data
Extensions.
Marketing Cloud Connect allows the application to establish a connection with Sales
or Service Cloud to synchronize data between the platforms.

Smart Capture forms can be created to generate leads of people signing up for
webinars, newsletters, or in-person events and store this data in Data Extensions.
Objective: Subscriber and Data Management
Detailed Objective: Given a customer’s business requirements, determine how to
import data into Marketing Cloud.
Reference Links
Reference Link 1
Reference Link 2
The Marketing Cloud administrator at Cosmic Enterprises wants to enhance their customer
service by allowing customers to fill out a form inside an email. Cosmic Enterprises is also
using Salesforce Service Cloud to manage their customer inquiries and complaints. What can
the Marketing Cloud administrator do to solve this problem?
Choose 1 answer.
 Custom code a Code Snippet Content Block inside an email template.
 Install a third-party Content Block from the AppExchange.
 Add an Email Form Content Block to the email template.
Incorrect
Email forms in Marketing Cloud have the ability to add interactive form-filling
elements to an email template and also create a case in Service Cloud.
Given that an out-of-the-box solution is available, Code Snippet Content Block or
AppExchange solution is less appropriate.
Objective: Content Creation and Delivery
Detailed Objective: Given a customer scenario, create and customize an email
message to meet customers’ needs.
Reference Links
Reference Link
A marketer has been asked to collect consumer information using Marketing
Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
ALeverage Social Studio to capture email addresses.

BCreate CloudPages to collect and subscribe users,

CUse Journey Builder to build an audience using Ad Studio.

Reveal Answer
Answer : A

Next Question
Question 2

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its
sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
AImplement an SAP with Private Domain and a Dedicated IP.

BRequest three Dedicated IPs to spread out the sending volume.

CRequest a Private Domain to leverage SPF and DKIM authentication.

Reveal Answer
Answer : A
Next Question
Question 3

After sending an initial 'welcome' email, Northern Trail Outfitters needs to

configure Journey Builder to continue a customer acquisition journey after a
purchase is made on its website.
Which type of activity should be used?
AEngagement Split

BBehavioral Trigger

CWait Until Event

Reveal Answer
Answer : B

Next Question
Question 4

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't

being delivered to the customer. When querying the _subscribers data view,
NTO notices this subscriber key exists twice, and one of them has a status
of'Held'.
What is the source of the duplicate subscriber key?
ATriggered Send Managed Lists

BGlobal Unsubscribe List

CAuto Suppression List

Reveal Answer
Answer : A

Next Question
Question 5

Northern Trail Outfitters needs to send a transactional email to all customers

who purchased an item that was recently recalled. The email must be sent to
each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?
ADelivery Profile

BSend Classification

CSender Profile

Reveal Answer
Answer : B

Next Question
Question 6

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer

who claims that, despite providing an updated email address, they are still
receiving emails at an old address. NTO confirms that the customer's new email
address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?
AThe new email address is from an unsupported domain.

BThe email address has not been updated in All Subscribers.

CThe customer has not opted in again with the new address.
Reveal Answer
Answer : B

Next Question
Question 7

A marketer needs to personalize an email with dynamic content using data from
the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
AAttribute Group

BSQL Query Activity

CData Filter

Reveal Answer
Answer : B
The customer service team at Northern Trail Outfitters is reporting that customers are
complaining about emails ending up in their spam folders. The marketing team is asking for a
solution that can check if the email contains any flags that can classify it as spam.

Options:
A Test Send

B Content Detective

C Subscriber Preview

Answer: B
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer
engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)

C)

Options:
A Option A

B Option B

C Option C

Answer: B
A marketing developer wants to receive daily report of sends across all business units to be
incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

Options:
A Schedule report and email file to the director.

B A Schedule report and email the link to download.

C Schedule report to export as a web page.

Answer: B
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

Options:
A Path Optimizer

B Google Analytics Audience

C Einstein Engagement Scoring

Answer: B
A marketer has been asked to collect corner information using Marketing Cloud for users
obtained from social channels for future mailing.
What should the marketer do to accomplish this?

Options:
A Use Journey Builder to build an audience using Ad Studio.

B Web Studio to capture Query parameters from social media link.

C Use an interactive form from email Studio to collect this information

Answer: B
A marketer wants to increase the engagement rate of an email by sending it at best possible
time for each subscriber.

Which Journey Builder tool should they use to accomplish this?

A Einstein STO Activity

B Wait Until Activity

C Engagement Split

Hide Solution Discuss 0

Correct Answer: B

Question #2
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or
SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in
communication method?

A Send both email and SMS to ensure subscribers get NTO's messages.
 B Create one Entry Source for each messaging channel.

C Ensure preferred channel is available in subscriber data.

Hide Solution Discuss 0

Correct Answer: C

Question #3
A marketer needs to send emails to the creative team for proofing as part of an email
campaign.

Which feature should help achieve this as an automatic flow?

A Subscriber Preview

B Approval Workflow

C Content Builder Approvals

Hide Solution Discuss 0

Correct Answer: C

Question #4
Northern Trail Outfitters (NTO) has child business units that share customers. To track
customer engagement. NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

A)

B)

C)
 A Option A

B Option B

C Option C

Hide Solution Discuss 0

Correct Answer: B

Question #5
The customer service team at Northern Trail Outfitters is reporting that customers are
complaining about emails ending up in their spam folders. The marketing team is asking for a
solution that can check if the email contains any flags that can classify it as spam.

A Test Send

B Content Detective

C Subscriber Preview

Hide Solution Discuss 0

Correct Answer: B
Question: 1 Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are
related to Reply Mail Management (RMM). NTO does not have RMM in its account. What
contributes to these unsubscribe reasons? A. List Unsubscribe header B. Profile Center
Unsubscribe C. Universal Unsubscribe Answer: B
Explanation:
Question: 2 Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a
new product line. Initially, NTO wants to move some of its lower-volume transactional sends
onto this new IP. Where should NTO update the IP configured for these sends? A. From
Address Management B. Delivery Profile C. Sender Profile Answer: B Explanation:
Question: 3 A healthcare marketer would like an email sent to patients as soon as they request
a password reset for their account. Which journey type is the best solution for the marketer to
set up? A. Multi-Step Journey B. Transactional Send Journey C. Single Send Journey
Answer: B
Explanation:
Question: 4 The data team at Northern Trail Outfitters (NTO) has configured a data extension
that contains all customer transactions within the last 90 days. NTO’s marketing team would
like to target customs who have purchased a camping tent or foldout camper in the last week;
however for this campaign, they would like to exclude anyone who has a ‘silver status.
Which three tools should be used to segment this data? A. SQL Query, Filter Definition,
Journey Builder Entry Source B. Journey Builder Entry Source, Filter Definition, Segment
Builder C. SQL Query, Decision Split, Data Designer Answer: A Explanation:
Question: 5 A marketing intern forgot to remove [For APPROVAL] from the subject line
before sending an email to the company's largest audience. Which feature, if configured,
should provide a warning prior to sending? A. Subject and Preheader Validation B. Content
Detective C. Subscriber Preview and test Send Answer: A