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Benchmarking Analysis

Benchmarking analysis allows companies to compare their performance metrics against competitors. It measures factors like finances, marketing, quality, and processes. This analysis identifies how a company stands relative to its industry and competitors. The document then benchmarks 5 airlines - Lufthansa, Emirates, Wizz Air, Garuda Indonesia, and United - based on attributes like headquarters, fleet size, routes, and services. It concludes that Garuda Indonesia has weaknesses like poor advertising, a smaller fleet and network, and high prices, explaining its declining market position, while the other airlines offer varied strengths.

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Ірина Олександрівна Григоренко
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42 views8 pages

Benchmarking Analysis

Benchmarking analysis allows companies to compare their performance metrics against competitors. It measures factors like finances, marketing, quality, and processes. This analysis identifies how a company stands relative to its industry and competitors. The document then benchmarks 5 airlines - Lufthansa, Emirates, Wizz Air, Garuda Indonesia, and United - based on attributes like headquarters, fleet size, routes, and services. It concludes that Garuda Indonesia has weaknesses like poor advertising, a smaller fleet and network, and high prices, explaining its declining market position, while the other airlines offer varied strengths.

Uploaded by

Ірина Олександрівна Григоренко
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BENCHMARKING

ANALYSIS
BY NAZARETIAN O.

DEFINITION
Benchmarking analysis is how you compare your
brand against another across a variety of
measurable metrics. Those metrics can be related
to financial intel, marketing campaigns, product
quality, production processes, etc.

Benchmarking analysis is common across


businesses to see where a brand stands relative to
industry or competitors. Your brand’s accountants
assuredly measure your brand’s financial situation
against the competition. That’s been a thing since
trading began.

It is the flag carrier of Germany. When combined with


its subsidiaries, it is the second-largest airline in
Europe in terms of passengers carried. The company
was founded as Luftag in 1953 by staff of the former
Deutsche Luft Hansa and its corporate headquarters
are in Cologne.

Besides its own services, and


owning subsidiary passenger
airlines Austrian Airlines, Swiss
International Air Lines, Brussels
Airlines, and Eurowings.
It is one of two flag carriers of the United Arab
Emirates. Based in Garhoud, Dubai, the airline is a
subsidiary of The Emirates Group, which is owned by
the government of Dubai's Investment Corporation of
Dubai. It is also the largest airline in the Middle East,
operating over 3,600 flights per week

It operates to more than 150 cities in


80 countries across 6 continents
through its fleet of nearly 300 aircraft.
Cargo activities are undertaken by
Emirates SkyCargo.

3
is a Hungarian ultra-low-cost carrier with its head office
in Budapest, Hungary. The airline serves many cities
across Europe, It has the largest fleet of any Hungarian
airline, although it is not a flag carrier, and currently
serves 44 countries.

As is common with European low-cost


carriers, Wizz Air prefers operating out of
smaller or secondary airports to reduce
costs and fees. It also has a buy-on
board food service called Wizz Café, and
a service called Wizz Boutique for other
items.
Garuda Indonesia is the flag carrier of Indonesia. It is the only
It is a major American airline headquartered at Willis Tower in
Indonesian airline that flies to the European airspace. At its peak
Chicago, Illinois. United operates a large domestic and
from the late 1980s to the mid-1990s, Garuda operated an
international route network spanning cities large and small
extensive network of flights all over the world, with regularly
across the United States and all six inhabited continents.
scheduled services to Adelaide, Cairo, Fukuoka, Johannesburg,
Measured by fleet size and the number of routes, it is the
Los Angeles, Paris, Rome and other cities in Europe, Australia
third-largest airline in the world
and Asia.

CONCLUSION
With a help of benchmarking analysis we have
discovered some interesting features about
the activity of 5 airlines. The worst of them is
Garuda Indonesia airlines, as it has a bad
advertisement company, less fleet, less
destinations, although the prices are high, that
is why its life cycle is decline. Four other
airlines provides different services and prices,
and all of them are quite popular among the
customers nowadays.

THANK YOU
FOR
ATTENTION!

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