A STUDY ON SPECIFICATION TO ATTRACT THE

CUSTOMER TO BUY ONEPLUS SMARTPHONES

Submitted in partial fulfillment of the requirement for the reward of

BACHELOR OF COMMERCE

BY

GOKULRAJ.R

39740098

BACHELOR OF COMMERCE
SCHOOL OF MANAGEMENT STUDIES

SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY

(DEEMED TO BE UNIVERSITY)

Accredited with Grade “A” by NAAC I 12B Status by UGC I Approved by AICTE

Jeppiaar Nagar, RAJIV GANDHI SALAI, CHENNAI - 600 119

APRIL 2022

(i)
 SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY

(DEEMED TO BE UNIVERSITY)

Accredited with “A” grade by NAAC I 12B Status by UGC I Approved by AICTE
Jeppiaar Nagar, Rajiv Gandhi Salai, Chennai – 600 119

www.sathyabama.ac.in
_________________________________________________________________________________

SCHOOL OF MANAGEMENT STUDIES

BONAFIDE CERTIFICATE

This is to certify that this Project Report is the Bonafede work of GOKULRAJ R (39740098) who
has done the Project work entitled “A STUDY ON SPECIFICATION TO ATTRACT THE CUSTOMER
TO BUY ONEPLUS SMARTPHONES” under my supervision from January 2022 to march2022.

Dr.M.M. DHANYA
Internal Guide External Guide

Dr. BHUVANESWARI. G MBA., Ph.D.

Dean, School of Management Studies

Submitted for viva voice Examination held on_________________________

Internal Examiner External Examiner

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 DECLARATION

GOKULRAJ.R (39740098). Hereby declare that the Project Report entitled “A

STUDY ON SPECIFICATION TO ATTRACT THE CUSTOMER TO BUY
ONEPLUS SMARTPHONES” done by me under the guidance of
Dr.M.M. DHANYA MA, MBA, MPhil, Ph.D., Assistant Professor, School of
management, studies is submitted in partial fulfilment of the requirements for
the award of Master of Business Administration degree.

DATE:

PLACE: CHENNAI GOKULRAJ.R

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 ACKNOWLEDGEMENT
I am pleased to acknowledge my sincere thanks to Board of Management
of SATHYABAMA for their kind encouragement in doing this project and
for completing it successfully. I am grateful to them.

I convey my thanks to Dr. G. Bhuvaneswari, MBA., Ph.D., Dean, School

of Management Studies and Dr. A. Palani, M.Com., M.Phil., M.B.A.,
Ph.D., Head of the Department, Dept of Management Studies for
providing me necessary support and details at the right time during the
progressive reviews.

I would like to express my sincere and deep sense of gratitude to My

Project Guide Dr.M.M. DHANYA MA, M.B.A, Ph.D., Assistant professor
school of management Studies for her valuable guidance, suggestions
and constant encouragement paved way for the successful completion of
my project work.

I wish to express my thanks to all Teaching and Non-teaching staff

members of the Department of Business Administration who were helpful in
many ways for the completion of the project.

GOKULRAJ R

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 TABLE OF CONTENTS
CHAPTER TITLE PAGE
NO. NO

TABLE OF CONTENTS v-vi

LIST OF TABLES vii-viii

LIST OF CHARTS vii-viii

ABSTRACT ix

1 INTRODUCTION

1.1 Introduction 1

1.2 Industry Profile 1

1.3 Need for the Study 2

1.4 Scope of Study 2

1.5 Objectives of the Study 2

2 REVIEW OF LITERATURE 3-4

3 RESEARCH METHODOLOGY

3.1 Research Methodology 5

3.2 Research Process 5

3.3 Type of Research 6

3.4 Data Collection 6

 3.5 Questionnaire Preparation 6-7

3.6 Pilot Study 7

3.7 Sample Size 7

3.8 period of study 7

3.9 Percentage analysis 7

4 DATA ANALYSIS AND 8-26

INTERPRETATION

4.16 Chi square Table 1 27-28

4.17 Chi square Table 2 29

5 FINDINGS, SUGGESTIONS AND

CONCLUSION

5.1 Findings of the Study 30-31

5.2 Suggestions 31

5.3 Conclusion 32

APPENDIX – I (Questionnaire) 34-37

REFERENCES 33

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 LIST OF TABLES
TABLE NO PARTICULARS PAGE NO
4.1 Age of respondents 8
4.2 Gender of respondent 9
4.3 occupation 10
4.4 Which brands of the mobile phones are 11
you using?
4.5 Do you like using ONE PLUS mobiles? 12
4.6 What is the factor do you like for using 13
one plus mobiles
4.7 What type of process do you like in one 14
plus mobile
4.8 What is your opinion about security of 15
using one plus mobiles?
4.9 How long do you use one plus mobile 16
phone?
4.10 How did you hear about one plus 17
mobiles?
4.11 What features that attract you to buy a 18
oneplus mobile?
4.12 What do you think about the price range 19
of oneplus smartphone?

4.13 Oneplus mobile phone are available in 20

your location
4.14 Do you recommend oneplus mobile phone 21
to your friends and relatives?

4.15 What are features do you wants to add in 22

oneplus mobiles
4.16 Compare to other phone oneplus is 23

4.17 Which outlet do you prefer buying mobile 24

from
4.18 Oneplus smart phones satisfaction 25
towards customer has improved
4.19 What is your satisfaction range on one 26
plus mobiles? Rating (between 1-10)

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 ABSTRACT
Customers are becoming more dependable on the smartphones.
Nowadays people seem to become more dependent towards smartphone
due to its convenience, reliability, durability, adorable camera features, fast
installation of various apps and the most important factor is that it can do
entire functions that computer performs. The major objective of this
research study undertakes on identifying the various brands of
smartphones that are preferred by the customers to analyze the satisfaction
level of customers towards smartphone usage. The Sample size taken
under the research study is of 60 respondents to get an idea about how
many consumers are satisfied using smartphone. In the course of recent
years, portable showcasing has produced an expanding enthusiasm among
scholastics and experts. Prior PDA industry is basically occupied with the
assembling of cell phones, including cell phone handsets. Be that as it may,
presently industry is completely focused on pushing ahead mechanically.
One or more versatile is among scarcely any PDA makers which is situating
its image exceptionally high in the brain of clients. One or more was
propelled its first versatile in 2014 and in a little term of time it got one of the
market chiefs in 2017, One or more leads the exceptional telephone
showcase in India with 48 percent share in the Q4,2017 according to IDC.A
customers sets a casing of inclinations in his/her brain to pick or buy an
item or administration of same or various brands or makers. The exploration
paper plots subjective examination on client’s fulfilment of One or more
portable dependent on the information of the clients.

KEYWORDS:Innovation,Smartphones,Customerspreference,Technical
features.

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 CHAPTER 1
INTRODUCTION
1.1 INTRODUCTION:
In the course of recent years, portable showcasing has produced an
expanding enthusiasm among scholastics and experts. Prior PDA
industry is basically occupied with the assembling of cell phones,
including cell phone handsets. Be that as it may, presently industry is
completely focused on pushing ahead mechanically. One or more
versatile is among scarcely any PDA makers which is situating its image
exceptionally high in the brain of clients. One or more was propelled its
first versatile in 2014 and in a little term of time it got one of the market
chiefs in 2017, One or more leads the exceptional telephone showcase in
India with 48 percent share in the Q4,2017 according to IDC.A customers
sets a casing of inclinations in his/her brain to pick or buy an item or
administration of same or various brands or makers. The exploration
paper plots subjective
examination on client’s fulfillment of One or more portable dependent
on the information of the clients.
1.2 INDUSTRY PROFILE:

POINTS INFORMATION

Product brand name ONEPLUS

Founder /owner CARL PEI PETE LAU

Date of establishment 16 DECEMBER 2013

Establishment place TAIRAN BULDING, FUITAN DISTRICT,

SHENZHEN GUANGDONG, CHINA

Revenue INR 3200 Crores (In 2020-21)

Company Status Active

1.3 NEED OF THE STUDY:
• It gains me a knowledge about the strategy that a company do
in the market to increase the sales of their products
• To gain knowledge on brands and different methods to create
brand awareness.
• To identify the brand awareness technique used by Oneplus.
• To find out ways to improve and maintain brand awareness and
to build brand loyalty.

1.4 SCOPE OF STUDY:

• The main aim is to examine the different factor influencing the
customers towards One plus mobile.
• This help to understand the literacy level of customers who
purchase One plus mobile
• It helps to know the customers satisfaction level of One plus mobile

1.5 OBJECTIVE OF THE STUDY:

PRIMARY OBJECTIVE:
• Marketing objectives are goals set by a business when promoting
its products or services to potential consumers that should be
achieved within a given time frame
• In other words, marketing objectives are the marketing strategy set
in order to achieve the overall organizational objectives

SECOUNDARY OBJECTIVE:
• To identify the factor influencing customer to buy one plus mobile
• To know the level of satisfaction in one plus mobile phone.
• To identify the problems faced by the customer of one plus mob

CHAPTER 2
 REVIEW OF LITERATURE
• Revathy Rajasekaran, S. Cinchona and C. Anandha Priya
Department (2018) Smartphone usage has proliferated in recent years.
Nowadays people seem to become dependent towards Smartphone
due to its convenience, great camera features, easy applications
installations, and more importantly, it can do most of the computer
functions on the go.

• Gaurav Verma, Dr. Binod Sinha (2018) The telecommunication

industry is fastest growing sector in today’s economy. Earlier cell phone
industry is primarily engaged in the manufacturing of mobile phones,
including mobile phone handsets

• PARVEEN KUMRAIL, SATINDER KUMAR (2004) A consumer sets

a frame of preferences in his/her mind to choose or purchase a
product or service of same or different brands or producers.

• Androulidakis; G. Kandus (2011) correlated the brand of mobile

phone users’ security practices. Users show different behavior in an array
of characteristics, according to the brand of the mobile phone they are
using. As such, there is categorization of arrears, different for
each brand, where users are clearly lacking security mind, possibly
due to lack of awareness. Such a categorization can help phone
manufacturers enhance their mobile phones in regards to security,
preferably transparently for the user.

• Taj Zadeh Namin Aidin (2012) analyzed that the process of deciding
over (choosing) a brand may be influenced by situation and content. The
findings suggest a significant relationship between the variables “brand
attitude”, and “product (cell phone) choice”. In addition, no significant
relationship was found between individual decision-making processes
(independent or mediated) and product choice

• PuneetWalia and Dr Lalit Singla (2017) had made a research on “The

study of analysis of factors influencing consumer purchase decision of
cellular phones”. The expansion of communication technology such as
cellular phones, global positioning system and wireless internet are
 continuously evolving and advancing and the needs of a consumers. The
main motive of the research is to analyze the highly influencing factors
for cellular phone purchase decision in Patiala, Punjab. The data are
collected 300 respondents with certain questionnaire. Now a day’s
cellular phones have tremendous improvements in the several factors
include in the cellular phone

• According to Nasr Azad; Maryam Safaei (2012) states that most of the
customers selects their products based on the brand name. Most of the
products contain certain characteristics that differentiate them from other
products. In this paper, the study was conducted with an objective to
determine major or important factors that influence customer's
purchases in the city of Tehran, Iran. According to study it was observed
and analyzed that there is some positive relationship between various
factors comprises up of exclusive name and quality perception, between
the word-of-mouth advertisement and exclusive name factor, between
brand name and word of mouth advertisement, between brand name
and brand image etc.

• According to Shakir Hafeez; SAF Hasnu (2010) states that Customer

Satisfaction is the most important and crucial tool for the success of the
business in the longer run. Major challenge that most of the business
face is how to keep and satisfy their customers. The study mainly
focuses on customer loyalty and finds that the complete satisfaction and
loyalty of the customers are comparatively low among the customers of
Mobilink. He states in the research study that the customer loyalty in
case of Pakistan mobile sector seems to be low as it is considered to be
an emerging industry. In today’s scenario most of the customers are
trying new services. Hence, the customer loyalty is a challenging and
critical task for the company in the Modern arena.

CHAPTER-3
3.1 RESEARCH METHADOLOGY:
Research is the process of systematic and in- depth study of any
particular topic, subject or any are of investigation backed by collection,
compilation, presentation and interpretation relevant data’s in detail.

3.2 RESEARCH PROCESS:

In research process, the first and foremost step is defining and
selecting a research problem. A Researcher should at first find the
problem. Then he should formulate it so that it becomes susceptible
to research. For a `systematic presentation, the process of research
may be classified under three stages- primary stages, secondary
stage, and the tertiary stage.

THE PRIMARY STAGE INCLUDES:

• Observation
• Interest
• Formulating research problems
• Documentation
• Research designs

THE SECONDARY STAGE INCLUDES:

• Project planning
• Data collection
• Questionnaire preparation
• Analysis of data
• Testing of hypothesis
• Interpretation
• Questionnaire preparation.

3.3 TYPE OF RESEARCH:

DESCRIPTIVE RESEARCH:
Descriptive research has been used, it involves survey and fact-finding
enquiries if different kinds, the purpose of descriptive research are the
descriptive of stage of affairs, as it exists at present.

PROJECT PLANNING:
Project planning is the first step in actually conducting & directing a
research Project. It is one of the most important tasks of researcher. This
includes formulation of the researcher objectives & goals and determining
ways of achieving them.

3.4 DATA COLLECTION:

Data collection is one of the most important aspects of research. The
information research methodology must be accurate and relevant, the
data collection method can be classified into two methods.

PRIMARY DATA:
Questionnaire method have been used as a tool for a data collection in
this research.

SECONDARY DATA:
Secondary data means data that are already available i.e., they refer to
data which has already been collected and analyzed by someone else.
The secondary data for the study was collected google scholar website
and magazines.

3.5 QUESTIONNAIRE PREPARATION:

The basic requisite of any research study is the appropriate data which
can be collected with the help of a schedule or questionnaire. With the
help of questionnaire, it is easy to determine the involvement level of so
many employees in the organization.
3.6 PIOLET SURVEY:
Before collecting the relevant data to test the hypothesis, it is essential to
ascertain the applicability of the instrument to the population being
studies. Hence, a pilot study was undertaken with an objective to evaluate
the tools prepared for the study and to find whether they are providing the
information required.

3.7 SAMPLE SIZE:

The sample size for this survey is 129

3.8 PERIOD OF STUDY

The period of study is from December 2021 to march 2022 with is four of
study.

3.9 PERCENTAGE ANALYSIS

Research questions are always answered with a descriptive statistic:
generally, either percentage or mean. Percentage is appropriate when it is
important to know how many of the participants gave a particular answer.
Generally, percentage is reported when the responses have discrete
categories.

CHAPTER-4
DATA ANALYSIS AND INTERPRETATION
The following consist of the data analysis and interpretation of my
questionnaire

4.1 survey analysis of data TABLE4.1

Age Percentage
16-20 50.5
21-30 39.5
31-40 6.2
Above 40 3.9

INTERPRETATION;
From the above table interpreted that 50.4% respondents are
between 16-20.30.5% are between 21-30 age ,13.2% are. between 31-40,
majority of 50.4% respondents are between the age of below 16-20

Table 4.2 gender of respondents

Gender No, of. Percentage
respondents
Male 67 52.3
Female 58 45.3
Prefer not 3 2.3
to say

INTERPRETATION;
From the above table interpreted that 52.3% was respondent
male,45.3% was respondent female.2.3% was respondent by prefer not to say
Majority 52.3 % respondents was male.

TABLE 4.3 OCCUPATION

OCCUPATION Percentage
STUDENT 46.5
WORKING 31
BUSINESS 5.6
SELF EMPLOYED 8.5
HOUSE WIFE 7

INTERPRETATION
From the above table interpreted that 46.5% are respondent student and 31%
was respondent working and 7% was respondent self-employed, majority of
respondent 46.5% student

TABLE 4.4 Which brands of the mobile phones are you using?
Brands Percentage
Apple 24
Samsung 25.6
Redmi 21.7
one plus 11.6
others 17.1

INTERPRETATION;
From the above table interpreted that 25.6% respondent are Samsung
users and 21.7% was respondent are Redmi users, and 24% was respondent are
apple users, least of respondent 11.6% is one plus users
TABLE 4.5 DO YOU LIKE USING ONEPLUS MOBILE

OPINION’S Percentage
YES 64.6
NO 35.4

INTERPRETATION;
From the above table interpreted that 64.6% are agreed to yes and
35.4% was disagreed. Majority of respondent 64.6% agreed to yes

TABLE 4.6 What are the factor do you like for using ONE
PLUS mobiles?
factors Percentage
camera 11.1
gaming 7.4
battery 6.2
Processor 4.4
Others 70.9

INTERPRETATION;
From the above table interpreted that 70.9% respondent and 17.6%
was respondent prefer milk powder, and 15.4% was respondent prefer butter
and 12.1% was respondent prefer curd and 7.7% was prefer others, majority of
respondent 47.3% is prefer milk

TABLE 4.7 what type of processors do you like in one plus

mobile?
Processor Percentage
snapdragon 57.3
MediaTek 16.4
dimensity 26.4

INTERPRETATION;
From the above table interpreted that 57.3% respondent
snapdragon,26.4% was respondent MediaTek and 16.4% was respondent
dimensity, majority of respondent 57.3% is snapdragon
TABLE 4.8 what is your opinion about security of using ONE
PLUS mobiles?

Opinions PRECENTAGE
Good 35.7
poor 19.8
average 17.5
excellent 27

INTERPRETATION:
From the above table interpreted that 35.7% respondent good and
19.8% was respondent poor, 17.5% was respondent average and 27% was
respondent excellent, majority of respondent 35.5% is Good.

TABLE 4.9 How long are you using ONE PLUS mobiles phone?
WHAT Percentage
Less than 1 year 22.7
From 2 to 5 year 11.7
I don’t use 65.6

INTERPRETATION:
From the above table interpreted that 65.6% respondent I don’t use
one. 22.7% was respondent less than 1 year, and 11.7% was respondent from 2
to 5 years, majority of respondent 65.6% is I don’t use

TABLE 4.10 How did you hear about ONE PLUS mobiles?
Through PERCENTAGE
Television 23..2
Social media 28.8
friends 31.2
others 16.8

INTERPRETATION:
From the above table interpreted that 23.2% respondent are through
television. 28.8% was respondent are in social media, and 31.2% was respondent
friends, majority of respondent 31.2% is friends.

TABLE 4.11 what features that attracts you to buy a ONE

PLUS mobile?
FEATURTES PERCENTAGE
DISIGN 35.1
CAMERA 58.8
TECTINICAL 42.1
SPECIFICATION
BATTERY 28.1

INTERPRETATION:
From the above table interpreted that 35.1% respondent design,58.8%
was respondent camera, and 42.1% was respondent technical specification,
41.2%% was respondent battery, majority of respondent 58.8% is camera

TABLE 4.12 What do you think about the price range of one
plus smartphone?
Opinions about price PERCENTAGE
range
Good 19.8

Worth for the price 43.5

Very high 24.8
Average for that 11.6
specification

INTERPRETATION:
From the above table interpreted that 19.8% respondent good and
43.8% was respondent worth for the price, and 24.8% was respondent very high,
majority of respondent 43.8% is worth price.

TABLE 4.13 ONE PLUS mobile phone is available in very your

location?

RESPONDS PERCENTAGE
YES 73.2
NO 26.8

INTERPRETATION:
From the above table interpreted that 73.2% respondent YES and 26.6
% was respondent NO, 14.3%, majority of respondent 73.2% is YES

TABLE 4.14 Do you recommend ONE PLUS mobile phone to

your friends and relatives?

OPINIONS PERCENTAGE
YES 63.5
NO 36.5

INTERPRETATION:
From the above table interpreted that 63.5% respondent YES and 36.5
% was respondent NO and majority of respondent 63.5 % is yes

TABLE 4.15 what are features do you wants to add in ONE

PLUS
mobiles?
Features PERCENTAGE
Nothing 11.4
Remote sensor 5.7
camera 4.7
Headphone jack 2.1
INTERPRETATION:
From the above table interpreted that 11.4% respondent says nothing
and 5.7% was respondent says remote sensors, and 4.7% was respondent says
camera, majority of respondent 11.4% is nothing.

TABLE 4.16 Compare to another phone one plus is Good or

bad

responds percentage
Good 66.1
bad 33.9
INTERPRETATION
From the above table interpreted that 66.1% respondent says GOOD and 33.9%
was respondent says BAD, and majority of respondent 66.1% are good

TABLE 4.17 Which outlet do you prefer buying mobile from?

Outlet to shop PERCENTAGE
Nearest mobile shop 40.5
Online shopping 34.7
customer 24.8
INTERPRETATION:
From the above table interpreted that 40.5% respondent are nearest
mobile shop and 34.7% was respondent online shopping, and 24.8% was
respondent customs, majority of respondent 40.5% is nearest shop.

TABLE 4.18 One plus smart phones satisfaction towards

customer has improved?
RESPONDS PERCENTAGE
YES 34.1
NO 65.9
INTERPRETATION:
From the above table interpreted that 65.9% respondent are YES and
34.1% was respondent says, majority of respondent 65.9% is yes

TABLE 4.19 what is your satisfaction range on ONE PLUS mobiles?

Rating (between 1-10)

RATINGS PERCENTAGE
10 0.9
9 12.8
8 22
7 21.1
 6 7.5
5 5.5
4 4.2
3 2.8
2 7.8
1 3.7

INTERPRETATION:
From the above table interpreted that 0.9% respondent are rating 10
and 12.8% was respondent rating 9, and 22% was respondent rating 8, majority
of respondent 22% is rating 9.
4.16 CHI-SQUARE TEST
NULL HYPOTHESIS(H0); There is no significant mean variation between
the level of health and safety measure.

ALTERNATE HYPOTHESIS(H1): There is significant between variation to

level of health safety measure

Case Processing Summary

Valid Cases Missing Total
Perce Perce
N Percent N N
not not

PRODUC
TKNOWN
* MOST 130 100.0% 0 0.0% 130 100.0%
LIKE IN
ONEPLUS

USERS OF ONEPLUS MOBILE Crosstabulation

Crosstabulation
Count
VAR00002
what is your
opinion about
security of using
ONE PLUS
Average Excellent Good poor mobiles? Total
VAR00001 16-20 3 9 18 21 14 0 65
21-30 0 9 14 22 6 0 51
31-40 0 1 1 2 4 0 8
Above 40 0 3 1 0 1 0 5
Age 0 0 0 0 0 1 1
Total 3 22 34 45 25 1 130
 Chi-Square Tests

VALUE DF ASYMP.SIG
(2- SIDED)
PEARSON 148.371 20
CHI-
SQUARE
LIKELIHOOD 29.907 20
RATIO
NO OF 130
VALID
CASES

INFERENCE
a. 22 cells (73.3%) have expected count less than 5. The minimum expected
count is .01.
4.17 T- TEST
NULL HYPOTHESIS(H0): There is no significant mean variation between
the level of health and safety measure.

ALTERNATE HYPOTHESIS(H1): There is significant between variation to

level of health safety measure

T-Test
One-Sample
Statistics
Std. Std. Error
N Mean Deviation Mean
GENDER 91 1.4066 0.49392 0.05178
SATISFACTION
ON ONEPLUS 91 1.7912 0.67522 0.07078
SMARTPHONES
One-Sample Test
Test Value = 0

95%
Confidence
Sig. Mean Interval of the
t df
(2tailed) Difference Difference

Lower Upper
GENDER 27.166 90 0.000 1.40659 1.3037 1.5095
SATISFACTION
ON ONEPLUS 25.306 90 0.000 1.79121 1.6506 1.9318
SMARTPHONES

INFERENCE: The null hypothesis is accepted and alternate hypothesis

rejected
 CHAPTER – 5
FINDING & SUGGESTION AND CONCLUSION

Based on the analysis and discussion on primary data in the

previous chapter Finding, Suggestion and Conclusion of the study
in logical manner.

5.1 FINDING
• Majority 50.4% of the respondents are age between16-20
• Majority 52.3% of the respondents are male gender
• Majority 46.5% of the respondents are student
• Majority 25.6% of the respondent are using Samsung
• Majority 64.6% of the respondence are like to using one
plus mobile
• Majority 11.1% of the respondents are like camera in one
plus phone
• Majority 57.3% of the respondents are like snapdragon
processor
• Majority 35.7% of the respondents are having good opinions
• Majority 65.6% of the respondent are not using one plus
mobiles
• Majority 31.2% of the respondence hear through friends
• Majority 43.8% of the respondents are attracted by camera
quality
• Majority 43.8% of the respondents are thought it was worth
for money
• Majority 73.2% of the respondents are accepted that one
plus phones are available in their location
• Majority 63.5% of the respondents are wanting to share
about their friends and relatives
• Majority 11.4% of the respondent are don’t want to add
anything on oneplus mobile
• Majority 66.1% of the respondence are `thought it is better
than other mobile
• Majority 40.5% of the respondents are prefer buying in online
shopping
• Majority 65.9% of the respondents are satisfied with oneplus
phone
• Majority 22% of the respondents are given 8 rating for
oneplus

5.2 SUGGESTIONS

• This study suggested about the customers satisfaction level of one

plus mobile.
• Most of the respondents came to know about the one plus mobile
through friends, so the advertising can be improved.
• The study suggested that the one plus mobile phone can be sold in
retail shops.
• Only rich people can afford a one plus mobile, if the price reduces,
the sales of the one plus mobile can be increased.
• The study suggested that the models of the mobile phone can be
further improved
• As we all know that Customer is the king of the market therefore it’s
the duty of each and every company to make sure that their product
will meet the customer satisfaction in order to survive in the
competitive world.
• There should be a long-term relationship between the customer and
the company in order to make they stable in the longer run.
• The company should provide good customer service as until and
unless after sales services of the company are not good it is not
possible for the company to maximize their sales and profit margin.
5.3 CONCLUSION
The study concluded that in this modern business economy. It is very
important in analyze about the one plus mobiles. The study result
about the majority of the customers are satisfied with the one plus
mobile but also there is a drawback such as hike in price and other
factor like models of the product. Necessary steps have to be taken
to resolve problems of retaining customers of one plus mobiles will be
high, if the company can understand the preference and overall
perception of the consumer. Hence it will develop the marketing
strategy and market share of one plus mobile phone company. The
research study shows that there are various product-based features
that are really important and on the basis of which the purchase
decision is carried out by the customers like better software
compatibility, overall structural design, durable battery life and so on.
In today’s Scenario it was observed that majority of customers are
ready to pay higher price if they are getting a reliable quality product.
Therefore, the company in order to survive their brand for the longer
run in the market should meet the customer satisfaction
 REFERENCE

• Revathy Rajasekaran, S. Cindhana and C. Anandha Priya (2018)

Consumer perception and preference towards smartphone’s: 2395-
1664 (ONLINE) ICTACT JOURNAL ON MANAGEMENT STUDIES,
AUGUST 2018, VOLUME: 04, ISSUE: 03
• Gaurav Verma, Dr. Binod Sinha A study on brand positioning of one
plus mobiles. Volume 5, Issue
Parveen Kumari, Satinder Kumar Consumer Brand Preference
towards Mobile Phone: Effect of Mobile Phone Attributes on
Purchase
• July August 2018, pp. 166–170, Article ID: JOM_05_04_018ISSN
Print: 2347-3940 and ISSN Online: 2347-3959
• Dr. T.N.R. Kavitha (Faculty Department of Management Studies,
Erode Sengunthar Engineering College, Erode638057, Tamil Nadu
and K. Yogeswari (Department of Management Studies
• Erode Sengunthar Engineering College, Thudupathi. Erode638057,
Tamil Nadu, A Study on Customer Attitude Towards Smartphone
with Special Reference to Chithode, Erode District, ISOR Journal of
Business and Management, e-ISSN:2278-487X, p-ISSN:2319-7668.
• Mr. Jatin Sharma (Assistant Professor, Baba Farid College of
Management and Technology,
• Punjab, India. Mr. Sohail Verma (Student of BBA 5 Semester, Baba
Farid College of Management and Technology (December 2018) A
Study of Consumer Perception While Purchasing Apple Products
with Special Reference to Malwa Region (Punjab), International
Journal of Management, Technology and Engineering, ISSN NO-
2249-7455.
• Revathy Rajasekaran, S. Cindhana and C. Anandha Priya (2018),
Department of Management Studies, V.V Vanniaperumal College for
Women, India “Consumers Perception and Preference towards
Smartphone’’.
 APPENDIX
A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION
LEVEL TOWARDS THE EXPECTATION WITH SPECIAL REFERENCE
TO AAVIN PRODUCT

QUESTIONNARIES:
1. NAME OF THE RESPONDENT: __________
2. AGE OF THE RESPONDENT
a) 16-20
b) 21-30
c) 31-40
d) ABOVE 40
3. GENDER OF THE RESPONDENT
a) Male
b) Female
c) PREFER NOT TO SAY
4.OCCUPATION
a) STUDENT
b) WORKING
c) BUSINESS
d) SELF EMPLOYED
e) HOUSE WIFE
5.WHICH BRANDS OF THE MOBILE PHONES ARE YOU USING?
a) APPLE
 b) SAMSUNG
c) REDMI
d) ONEPLUS
e) OTHERS

6.DO YOU LIKE ONEPLUS MOBILES?

a) YES
b) NO

7.WHAT ARE THE FACTOR DO YOU LIKE IN ONE PLUS MOBILE?

8.WHAT TYPE OF PROCESSORS DO YOU LIKE IN ONE PLUS MOBILE

a) SNAPDRAGON
b) MIDEATEK
c) DIMENSITY

9.WHAT IS YOUR OPINION ABOUT SECURITY OF ONE PLUS MOBILES?

a) GOOD
b) POOR
c) AVERAGE
d) EXCELLENT

10.HOW ARE YOU USING ONEPLUS MOBILES?

a) LESS THAN 1 YEAR

b) FROM 2 TO 5 YEARS
c) I DON’T USE ONE YET
11.HOW DID YOU HEAR ABOUT ONE PLUS MOBILES?

a) TELEVISION
b) SOCIAL MEDIA
c) FRIENDS
d) OTHER’S
12.WHAT FEATURES THAT ATTRACTS YOU TO BUY ONEPLUS MOBILE?

a) DESIGN
b) CAMERA
c) TECHNICAL SPECIFICATION
d) BATTERY
e) WORTH FOR MONEY
13.WHAT DO YOU THINK ABOUT THE PREICE RANGE OF ONEPLUS
SMARTPHONE?

a) GOOD
b) WORTH FOR PRICE
c) VERY HIGH
d) AVERAGE FOR THAT SPECIFICATION

14. ONEPLUS MOBILE PHONES ARE AVAILABLE IN YOUR LOCATION

a) YES
b) NO
15. DO YOU RECOMMEND ONEPLUS MOBILE TO YOUR FRIENDS AND
RELATIVES?

a) YES
b) NO
16.WHAT ARE THE FEATURES DO YOU WANT TO ADD IN ONEPLUS MOBILE?

17.COMPARE TO OTHER PHONE ONEPLUS IS

a) GOOD
b) BAD
18.WHICH OUTLET DO YOU PREFERE BUYING MOBILE FROM

a) NEAREST MOBILE SHOP

b) ONLINE SHOPPING
c) CUSTOMS
19. ONEPLUS SMART PHONES SATISFICATION TOWARDS CUSTOMER HAS
IMPROVED?

a) YES
b) NO
20.WHAT IS YOUR SATISFICATION RANGE ON ONEPLUS MOBILE? RATING
(BETWEEN 1-10)