Bharati Vidyapeeth

(Deemed to be University)
Institute of Management & Research,
New Delhi -110063

A Study On Demand of Finance in Healthcare Sector At Bajaj Health

A Summer Training Project Report
Submitted in partial fulfillment of the requirements for the
Award of Degree of Master of Business Administration
2022 – 2024

Submitted by Guided by
Mayank Dureja Mrs. Veenu Gupta
ERP ID- 0221MBA179 Assistant Professor
 Certificate of Originality

This is to certify that the project report entitled “A Study On Demand Of Finance In
Healthcare Sector at Bajaj Health” submitted to Bharati Vidyapeeth (Deemed to be
University) Pune, in partial fulfillment of the requirement for the award of the degree of
MBA is an original work carried out by me under the guidance of Mrs.Veenu
Gupta. The matter embodied in this project is a genuine work done by me & has neither
been submitted to this University nor to any other University for the fulfillment of the
requirement of the course of study.

Mayank Dureja

Signature
 Bharati Vidyapeeth
(Deemed to be University)
Institute of Management & Research, New Delhi
A Grade Status Awarded by MHRD, Govt of India,
Reaccredited with Grade A+ by NAAC,
An ISO 9001:2015 14001:2015 Certified Institute
A-4, Paschim Vihar, New Delhi – 110063 (Ph.: 011-25284396 Fax: 011-
25286442)
_____________________________________________________________________
__________________

Ref: Date: 25/11/2023

Certificate from Guide

This is to certify that the Summer Training Project Report Titled “A Study On
Demand Of Finance In Healthcare Sector” submitted to Bharati Vidyapeeth
(Deemed to be University) Institute of Management and Research, New Delhi in
partial fulfillment of the requirement for the award of the degree Master of Business
Administration is an original work carried out by “Mayank Dureja” under my
guidance. To the best of my knowledge and belief the matter embodied in this project
is completed by the student and has neither been submitted to this University nor to
any other University for the fulfillment of the requirement of the course of study.

Mrs.Veenu Gupta

Signature
 Bharati Vidyapeeth
(Deemed to be University)
Institute of Management & Research, New Delhi
A Grade Status Awarded by MHRD, Govt of India,
Reaccredited with Grade A+ by NAAC,
An ISO 9001:2015 14001:2015 Certified Institute
A-4, Paschim Vihar, New Delhi – 110063 (Ph.: 011-25284396 Fax: 011-25286442)
______________________________________________________________________
_________________
Ref: Date:25/11/2023

Certificate from Director

This is to certify that the Project titled “A Study On Demand Of Finance In

Healthcare Sector” is an academic work done by “Mayank Dureja” submitted in
partial fulfillment of the requirement, for the award of the degree of Master of
Business Administration from Bharati Vidyapeeth (Deemed to be University) , Pune. It
has been completed under the guidance of Mrs.Veenu Gupta And Mr.Rishabh Kawatra
(Corporate Mentor). We are thankful to BAJAJ HEALTH for having allowed our
student to undergo project work training. The authenticity of the project work will be
examined by the viva-voce examiner, which includes data verification, checking
duplicity of information etc., and it may be rejected due to nonfulfillment of quality
standards set by the Institute.

Director
Bharati Vidyapeeth
Institute of Management & Research
 Acknowledgements

The present work is an effort to throw some light on BAJAJ HEALTH. The
work would not have been possible to come to the present shape without the
able guidance, supervision and help to me by number of people.

With deep sense of gratitude, I acknowledge the encouragement and guidance

received by my project guide Mrs. Veenu Gupta (Assistant Professor) and the
other staff members of BAJAJ HEALTH.

I convey my heartfelt affection to all those people who helped and supported me
during the course, for completion of my Project Report

Mayank Dureja

Signature
 INDEX
SR.NO TOPIC PG.NO

1 Ch.1: Introduction 8 – 29
2 Ch.2: 30 - 35
Research
Methodology
3 Ch.3: 36 - 39
Conceptual
discussion
4 Ch.4: Data 40 - 51
Analysis
5 Ch.5: My 52 - 59
Contribution to
the body of
knowledge
6 Ch.6: 60 – 66
Findings,
Conclusions
$

7
 Solutions
7 Ch.7: Summary 67 – 70
of the project

8
 CHAPTER- 1
INTRODUCTON

9
1.1 Overview of Industry as whole
Certainly! The healthcare industry is a vast and essential part of our society that focuses
on helping people stay healthy and providing medical care when they are sick or injured.
It is a complex and interconnected system made up of various organizations,
professionals, and technologies working together to promote, maintain, and restore
people's health.

The healthcare industry is like a giant puzzle with many pieces that come together to
keep us healthy. It includes places where we go when we're not feeling well, like
hospitals and clinics, where doctors and nurses take care of us. There are also companies
that make medicines and treatments to help us get better, called pharmaceutical
companies. We often pay for our medical care with health insurance, which is like a
safety net that helps cover the cost.

The healthcare industry is like a giant puzzle with many pieces that come together to
keep us healthy. It includes places where we go when we're not feeling well, like
hospitals and clinics, where doctors and nurses take care of us. There are also companies
that make medicines and treatments to help us get better, called pharmaceutical
companies. We often pay for our medical care with health insurance, which is like a
safety net that helps cover the cost.

Behind the scenes, scientists and researchers are always working to discover new ways to
treat diseases and keep us healthy. They might create new drugs or find better ways to do
surgeries. The healthcare industry also relies on fancy machines and technology, like X-
ray machines and electronic records, to help doctors and nurses do their jobs.Our
governments play a role too, making sure that the medicines and treatments we use are
safe and effective. There are also people who focus on preventing diseases through things
like vaccination and health education. But it's not just about professionals and
organizations; it's about us, the patients, too. We make choices about our health and work
together with healthcare professionals to stay well. The healthcare industry is also facing
some challenges, like how to make healthcare more affordable and accessible to
10
everyone. In different countries, healthcare works in different ways.

11
Some have a system where everyone gets healthcare, while in others, it's more about
private insurance. Technology is changing things too, with virtual doctor visits and cool
health gadgets. So, the healthcare industry is like a big, important team effort to keep us
healthy and happy.

The healthcare industry is a vast and intricate system that revolves around our well-being.
Think of it as a giant web, where each part plays a crucial role. First, there are places like
hospitals and clinics, where we go when we're sick or need medical help. Inside these
places, you'll find doctors, nurses, and other healthcare professionals who diagnose our
illnesses and provide treatment. But healthcare isn't just about treating illnesses; it's also
about preventing them. Scientists and researchers work tirelessly to discover new
medicines, therapies, and vaccines that help us stay healthy. These breakthroughs often
come from pharmaceutical companies, which create the drugs and treatments that doctors
prescribe.

To make healthcare more affordable and manageable, many people rely on health
insurance. It's like a safety net that covers the costs of our medical care. Behind the
scenes, governments have a hand in regulating healthcare to ensure that medicines and
treatments are safe and effective.

To make healthcare more affordable and manageable, many people rely on health
insurance. It's like a safety net that covers the costs of our medical care. Behind the
scenes, governments have a hand in regulating healthcare to ensure that medicines and
treatments are safe and effective.

However, the healthcare industry isn't just about professionals and organizations; it's
about us, the patients. We make choices about our health, from eating well to getting
regular check-ups. We work together with healthcare professionals to manage chronic
conditions and stay well.

Different countries have different ways of providing healthcare. Some have systems
where everyone gets medical care, while others rely more on private insurance.
Technology is also shaking things up, with virtual doctor visits becoming more common,
12
and wearable health devices helping us keep tabs on our well-being.

Despite its complexities, the healthcare industry is a vital team effort to keep us healthy
and happy. It's about caring for our bodies and minds, finding ways to prevent and treat
illnesses, and making healthcare accessible to all. So, whether you're a doctor in a
hospital, a scientist in a lab, or someone making healthy choices at home, you're part of
this essential web of healthcare.

13
Let's delve even deeper into the various aspects of the healthcare industry. Imagine the
healthcare industry as a vast ecosystem, where different elements work together to ensure
our well-being. At its core, we have healthcare providers like hospitals, clinics, and
medical professionals. Hospitals are like the central hubs, equipped to handle a wide
range of health issues, from emergencies to complex surgeries. In clinics, you'll find
doctors who specialize in various fields, like primary care, dentistry, and women's health,
providing essential care and guidance.

Within this healthcare ecosystem, there's a symphony of healthcare professionals, each

with their unique role. Physicians, including family doctors and specialists like
cardiologists and neurologists, diagnose and treat specific medical conditions. Nurses, on
the other hand, are the backbone of patient care, administering medications, monitoring
vital signs, and ensuring comfort during hospital stays.

The pharmaceutical sector is like the magic factory behind the scenes. Pharmaceutical
companies invest heavily in research and development to discover new drugs and
treatments. These breakthroughs bring hope and healing to countless patients worldwide,
from antibiotics that combat infections to cutting-edge therapies targeting cancer.

1.2 Healthcare Industry

In this vast healthcare world, there are also other important people and things. Imagine
nurses as caring guides on your healthcare journey, helping doctors and making sure
you're comfortable when you're at the hospital or clinic. Pharmacists are like medicine
experts, making sure you get the right pills and explaining how to take them. There are
also therapists who help with things like physical therapy to recover from injuries, and
mental health professionals who support our emotional well-being.

The healthcare industry isn't just about fixing problems; it's also about preventing them.
So, we have health experts who teach us about eating well, exercising, and avoiding
things that can make us sick. These experts work to keep us healthy before we even get
sick.

14
Sometimes, the healthcare industry faces challenges, like how to make healthcare
affordable for everyone and how to use new technology in the best way. But it's always
evolving, with new discoveries and inventions making healthcare better and more
accessible for all of us. So, whether

15
it's the doctors and nurses caring for us, the researchers finding cures, or the everyday
choices we make for our health, we all play a part in this important world of healthcare.

1.3 Problems of the Industry

The healthcare industry faces several significant challenges that impact patients,
providers, and the entire system. One of the most pressing issues is the high cost of
healthcare. Medical treatments and insurance premiums can be expensive, making it
difficult for some people to access necessary care. Additionally, the rising cost of
prescription drugs is a concern for many patients.Access to healthcare is another
challenge. In some regions, there may be a shortage of healthcare providers, leading to
long wait times and limited access to specialists. This issue is particularly concerning in
rural areas.

The complexity of healthcare billing and insurance systems is a major source of

frustration for both patients and providers. Understanding medical bills, insurance claims,
and navigating the bureaucracy can be overwhelming.Healthcare disparities also persist,
with some groups facing unequal access to quality care based on factors like race,
income, and geography.

2.1 Contribution of Healthcare Industry in India’s GDP

The central and state governments’ budgeted expenditure on healthcare sector touched
2.1 % of GDP in FY23 and 2.2% in FY22, against 1.6% in FY21, as per the Economic
Survey 2022-23 tabled in Parliament by finance minister Nirmala Sitharaman.

The Survey said that the increase in the share of expenditure on health in total
expenditure on social services, which has risen from 21% in FY19 to 26 % in FY23
(BE), underscores the rising importance of public healthcare and social security in
ensuring universal health coverage.

While social security expenditure on health increased from 6% in FY14 to 9.6% n FY19,
the Economic Survey indicated that out of-pocket expenditure (OOPE) as a percentage of
total health expenditure has declined substantially from 64.2% in FY14 to 48.2% in
16
FY19 reflecting better access to healthcare facilities for citizens.

The healthcare sector in India contributed to around 3-4% of the country's GDP. This
contribution includes various segments of the healthcare industry, such as hospitals,
pharmaceuticals, medical

17
devices, health insurance, and healthcare services. The healthcare sector has been
growing steadily due to factors like increased healthcare awareness, rising healthcare
spending, and the expansion of private healthcare services.

2.2 Total Employees in Healthcare Industry

The study estimated (from NHWA 2018) a total stock of 5.76 million health workers
which included allopathic doctors (1.16 million), nurses/midwives (2.34 million),
pharmacist (1.20 million), dentists (0.27 million), and traditional medical practitioner
(AYUSH 0.79 million).

2.3 Challenges faced by Healthcare Industries

The healthcare industry faces various challenges globally, and these challenges can vary
from one region or country to another.

 Rising Healthcare Costs:

Healthcare costs have been consistently rising, making it difficult for individuals
and governments to afford quality healthcare. This includes the cost of medical
procedures, prescription drugs, and health insurance premiums.

 Healthcare Inequality:
Disparities in healthcare access and outcomes based on factors such as income,
18
 race, and geography remain a significant challenge. Achieving healthcare equity
is an ongoing concern.

 Aging Population:

19
 In many countries, the aging population is increasing, which puts additional strain
on healthcare systems as elderly individuals typically require more medical
services and long- term care.

 Healthcare Workforce Shortages:

There is a shortage of healthcare professionals in various specialties, including

doctors, nurses, and allied health workers. This shortage can lead to increased
workloads, burnout, and reduced access to care.

 Technological Advancements:

While technology can improve healthcare, it also poses challenges related to data
security, interoperability of electronic health records, and the ethical use of
emerging technologies like AI and telemedicine.

 Healthcare Data Management:

Handling and protecting patient data are critical, and healthcare organizations
need to invest in robust cybersecurity measures to safeguard sensitive
information.

 Mental Health Crisis:

Mental health issues are gaining recognition as a significant healthcare challenge,
and many healthcare systems are struggling to provide adequate mental health
services.

The healthcare landscape is continually evolving, and new challenges may have
emerged.Additionally, the impact of the COVID-19 pandemic has brought some of these
challenges to the forefront and may have accelerated changes in the healthcare industry.

2.4 Global Practices in healthcare Industry

The healthcare industry is a diverse and dynamic sector that varies significantly from one
country to another due to differences in healthcare systems, cultural norms, and economic

20
conditions. However, there are some global practices and trends that have gained
prominence in the healthcare industry worldwide. Here are several key global practices:

 Universal Healthcare Coverage:

21
 Many countries are striving to achieve universal healthcare coverage, aiming to
ensure that all citizens have access to essential healthcare services without
financial hardship. This often involves a mix of public and private healthcare
providers.

 Value-Based Care:Healthcare providers are increasingly shifting from a fee-

for- service model to a value-based care model. This approach focuses on
delivering high- quality care with an emphasis on outcomes and cost-
effectiveness.

 Universal Healthcare Coverage:

Many countries are striving to achieve universal healthcare coverage, aiming to
ensure that all citizens have access to essential healthcare services without
financial hardship. This often involves a mix of public and private healthcare
providers.

 Preventive Healthcare:
There is a growing emphasis on preventive healthcare measures, including
vaccination programs, screenings, and health education, to reduce the burden of
chronic diseases and improve overall health outcomes.

 Patient-Centered Care:
The concept of patient-centered care is gaining traction, emphasizing the
importance of involving patients in their care decisions, respecting their
preferences, and addressing their unique needs.

3.1 Company Description

Bajaj HealthCare Limited, An Indian and multinational pharmaceutical firm, conducts

research, develops, produces, and distributes amino acids, dietary supplements, and
active pharmaceutical ingredients (APIs) for the pharmaceutical, nutraceuticals, and food
22
industries. The product portfolio of the company consists of a variety of APIs in the
therapeutic categories of anti-diabetic, antibiotic, antiviral, antiplatelet, antifungal,
antihelmintic, iron-chelating agent, anticonvulsant, growth stimulant, non-steroidal anti-
inflammatory drugs, anthelmintics, anti-asthmatic, antioxidant, urinary tract infection,
anti-histamine, weight reducing, venous disease, antimalarial, vitamin It offers oral powder,
tablet, and capsule forms as well as intermediates and impurities. Based in Thane, India,
Bajaj HealthCare Limited was established in 1993. In order to fulfill the demands

23
of both established and emerging market opportunities, the company has four units for
APIs/intermediates and one unit for formulation. Customers from both domestic and
foreign countries have remained loyal to Bajaj Healthcare over its brief existence.
Bajaj Healthcare Limited think that giving back to society is both a responsibility and a
commitment on the part of our business. Our mission, in keeping with our dedication to
human health, includes our small contribution to society's improvement.
Our corporate philosophy is built on social responsibility. We aim to improve health,
safety, and environmental standards, lessen inequality among socially disadvantaged
groups by providing necessary help and assistance, ensure accountability, boost the
positive effects of our operations, and lower potential material risk.

3.2 History of Bajaj Health

On July 15, 1993, the Company was incorporated as Bajaj Healthcare Pvt. Ltd. under the
Companies Act, 1956, and was assigned the registration number 072892 by the Registrar
of Companies in Mumbai. By a special resolution issued on March 15, 2005, the
Company's status was changed to public limited company, and its name was changed to
Bajaj Healthcare Ltd.

The Registrar of Companies in Mumbai issued the Company a new certificate of

incorporation as a result of the name change on March 31, 2005. The corporate identity
number of the company is U99999MH1993PLC072892. The company, Bajaj Healthcare
Limited, is a pharmaceutical manufacturer and marketer with expertise in Active
Pharmaceutical Ingredients (APIs), Intermediates, and Finished Dosage Formulations
(FDFs), with a focus on vitamins, amino acids, and other nutritional supplements.

NSAIDs, vitamins and their derivatives, anti-convulsants, anti-diabetes, anti-platelets,

anti- malarial, anti-hypertensive, anti-bacterial, anti-malarial, and other medications. The
product portfolio of the company comprises of APIs and FDFs that will be offered in
domestic and foreign markets as branded generics. This production is combined from the
API facilities and the Formulation unit. At the moment, we export and supply APIs and
FDFs to several nations in regions like Europe, the United States, Australia, Africa, and
South America.

We have developed a solid relationship with the customers for both APIs and FDFs
thanks to our long-standing operations and high-quality products. Pharmaceutical firms
from both domestic and foreign markets, such Glaxo Smithkline Consumer Healthcare
24
Ltd., are some of the key customers.

25
To assist technology transfer for new products and on-site process improvement, we have
an internal R&D facility at the Tarapur, Savli, and Manjusar manufacturing units as well
as a dedicated QC/QA & microbiology laboratory in all the Units.

3.3 Profile of the

Industry Basic

Information
Nature of business Manufacturer
Additional business Insurance, Finance
Company Ceo Devang Mody
Registered Address 602-602 Bhoomi Velocity Infotech Park Thane West
Maharashtra- 400604

Total no. of Employees 2001-5000 Employees

Legal Status Of Firm Public Limited
Year of Establishment 1993
Annual Turnover 500 cr

4.1 Vision:
Combining excellence, innovation, and client satisfaction.At Bajaj Healthcare, our goal is
to dominate the production of API and pharmaceuticals while maintaining the highest
levels of technical expertise and quality.
Our goal is to supply our customers with items that are affordable, of dependable quality,
and have a short lead time. To cultivate enduring connections with our clients and
provide superior products and services.

4.2 Mission

 By offering high-quality and reasonably priced products, our objective is to

become a major global player and a leading pharmaceutical firm in India.

26
 Dedication to innovation and constant improvement.

 To create environmentally responsible systems.

27
  Helping to improve healthcare through innovation.

4.3 Values
1. Company put employees first
2. It values the customers
3. It encourages ideas, innovation,excellence, organization and teamwork in employees.
4. It constructs a work subculture primarily based on merit , integrity, & transparency.
5. It behave responsibly as a corporate citizen.

4.4 Unique Selling preposition

They have established a strong presence in the industry due to the high quality of the
product line they offer. They provide goods that are in line with industry standards and
sell them for very reasonable prices. The hired pros devote a lot of their long workdays to
producing goods that are precise to the needs of the customers and adhere to their
demands.
The following are the elements that helped make the project successful:
1. Quality & Competence
2. Team work
3. Passion for Excellence
4. Timely Delivery
5. Performance

4.5 Major Competitors

Sun Pharmaceutical Industries Ltd.

28
One of the top pharmaceutical firms in India and a significant player in the global
pharmaceutical market is Sun Pharmaceutical Industries Ltd. Dilip Shanghvi founded
Sun Pharma in 1983, and since then it has developed into one of the world's leading
producers of

29
 generic medications and the largest pharmaceutical company in India by market
value. The business has its headquarters in Mumbai, India, and works in a number of
therapeutic fields, including dermatology, gastrointestinal, psychiatry, and neurology,
among others.

Sun Pharma is well known for its emphasis on research and development (R&D),
investing continually in innovation to provide a wide selection of premium,
reasonably priced generic medicines to patients all over the world. The corporation
has a significant international presence through subsidiaries, joint ventures, and
strategic partnerships, with a global footprint spanning over 150 countries.

Dr. Reddy’s Laboratories Ltd.

A well-known and prominent pharmaceutical company with a significant influence in the

pharmaceutical sector, Dr. Reddy's Laboratories is located in Hyderabad, India. Dr. Anji
Reddy founded the business in 1984, and since then it has developed into a reputable
name in the creation, production, and marketing of many different pharmaceutical goods
and active pharmaceutical ingredients (APIs).

The reputation of Dr. Reddy's Laboratories stems from its dedication to innovation and
research- driven methodology. The business has an active research and development
(R&D) program that focuses on creating both generic and branded drugs. This emphasis
on innovation has produced a large number of high-quality and reasonably priced
medications that are used to treat a wide range of medical disorders in therapeutic fields
like cardiology, cancer, neurology, gastrointestinal, and dermatology.

30
Dr. Reddy's provides services to consumers and healthcare providers all over the world
with its presence in more than 25 countries and extensive network of subsidiaries and
marketing alliances. The company has a solid reputation in the pharmaceutical industry
thanks to its commitment to quality and regulatory compliance.

Divi's Laboratories Ltd

Active pharmaceutical ingredients (APIs) and intermediates for the pharmaceutical and
healthcare sectors are the focus of Divi's Laboratories Ltd., a well-known and
internationally renowned pharmaceutical firm with its headquarters in Hyderabad, India.
Dr. Murali K. Divi founded the business in 1990, and since then it has become a leader in
the manufacturing of APIs and is renowned for its dedication to quality, innovation, and
sustainability.

In order to manufacture high-quality APIs and intermediates, Divi's Laboratories places a

great emphasis on research and development and makes major investments in cutting-
edge technologies and procedures. The business runs a number of cutting-edge
production facilities that abide by strict quality standards and legal requirements. Due to
its dedication to quality, Divi's Laboratories has received numerous certifications and
approvals from international regulatory bodies.

4.6 Product and services Portfolio

1. Intermediates 2. API

31
3. Bajaj Emi Financing

32
4. Bajaj Health Card etc.

4.5 SWOT Analysis of Bajaj Health

SWOT ANALYSIS: A strategic planning tool called a SWOT analysis is used to assess
an organization's or a particular situation's Strengths, Weaknesses, Opportunities, and
Threats. It offers a methodical means to evaluate internal and external elements that may
have an impact on a project's, company's, or strategy's success or failure.

To acquire a thorough grasp of the present situation and the prospects for the future, it
necessitates an organized study of these four important factors. While opportunities and
threats are related to external elements like market trends, competition, and regulatory
changes, strengths and weaknesses are related to internal factors like resources,
33
capabilities, and constraints. Organizations can design strategies to take advantage of
strengths, address weaknesses, seize

34
opportunities, and minimize dangers by recognizing these components, which will
ultimately serve as a guide for their decision-making and business planning processes.
SWOT analysis is a flexible and popular tool used in a variety of sectors that helps with
the creation of informed plans to accomplish organizational objectives and keep
competitiveness.

1. Strength: Internal qualities and traits known as strengths give a project, organization,
or person a competitive edge or a favorable position in attaining their goals. These
advantages may include a variety of things, including but not limited to knowledge,
assets, and advantageous traits. A strong financial position, a skilled and experienced
team, cutting-edge technology, a well-known brand, and effective operating procedures
are just a few examples of an organization's strengths.

2. Weakness :. Weaknesses are intrinsic traits and features that an organization, project,
or person possesses that represent constraints, drawbacks, or potential improvement
areas. Finding vulnerabilities is essential since it enables a realistic evaluation of internal
issues and potential problem areas. There are many different types of weaknesses,
including a lack of resources, outmoded technology, ineffective procedures, skill
shortages in the workforce, subpar management techniques, and vulnerabilities in the
stability of the financial system.

3. Opportunity: Opportunities are external factors and conditions that an organization

can exploit to its advantage. Recognizing opportunities allows organizations to leverage
external trends and circumstances.

4. Threat: Threats are uncontrollable, outside forces that could possibly obstruct
progress, disrupt operations, or pose risks to a project, organization, or people. These
external factors indicate difficulties and weaknesses that must be recognized and
evaluated in order to create mitigation methods that are efficient. Threats might include a
variety of elements, including pressure from competitors, economic downturns, changes
in regulations, interruptions in technology, natural disasters, or changes in consumer
behavior.

35
CURRENT ISSUES FACED BY INDUSTRIES :

▪ Rising Healthcare Costs: Due to variables including inflation, the price of new

medical technologies, and the rising incidence of chronic diseases, healthcare

expenses are on an ongoing upward trajectory. Healthcare firms must shoulder the
financial responsibility of controlling operating costs while maintaining high
standards of care.

▪ Technological Advancements:

36
 Healthcare providers now need to incorporate telemedicine and electronic health
records (EHRs), yet these initiatives are expensive to set up and maintain. In
order to enhance patient care and streamline operations, investments in artificial
intelligence and data analytics are required.

▪ Access and Equity:

Increasing clinics, hospitals, and outreach programs requires financial resources

in order to address inequities in healthcare access between urban and rural
locations or across various socioeconomic categories. By making strategic
financial investments in underserved communities, equity in healthcare access can
be realized.

▪ Regulatory Changes:

The financial stability of healthcare organizations may be affected by frequent

changes in healthcare regulations. This covers modifications to the reimbursement
rates, billing codes, and compliance standards. To maintain compliance and adjust
to changing legislation, financial planning is crucial.

▪ Public Health Emergencies:

The COVID-19 epidemic highlighted the importance of having a solid financial

plan in place. The acquisition of personal protective equipment (PPE), more beds,
and investments in treatment and vaccine research all required money from
hospitals. To prepare for unforeseen emergencies, it is essential to have financial
reserves and contingency plans.

▪ Aging Population:

An aging population necessitates more funding for long-term care, geriatric

37
 services, and the control of chronic diseases. To satisfy the specific healthcare
requirements of the aged, geriatric medicine and palliative care investments are
essential.

▪ Mental Health Services:

38
 The need for more funding to expand mental health services, such as treatment,
counseling, and crisis intervention, is driven by the current mental health crisis.
Healthcare companies must set aside money for hiring and training mental health
specialists.

▪ Cybersecurity:

Due to the sensitive nature of patient data, healthcare facilities are highly
desirable targets for cyberattacks. Making major investments in security
infrastructure and training is necessary to protect against cyber threats. Breach
investigations can result in expensive legal consequences and harm to a
company's brand.

▪ Workforce Shortages:

To fill talent gaps in the healthcare industry, including those for nurses, primary
care physicians, and specialists, financial investments must be made. These
shortfalls can be addressed with the use of financial incentives like scholarships
and loan forgiveness plans.

▪ Medical Research:

Medical research funding is essential for improving healthcare. New medical

technologies, medications, and therapies are supported by investments. Research
funding is heavily influenced by public and private funds, collaborations with
pharmaceutical companies, and other factors.

▪ Drug Pricing and Access:

Both healthcare systems and patients may experience financial difficulties as a

result of the high cost of prescription medications. A major problem is getting
access to necessary medications. To address medicine pricing and increase access,

39
 policy adjustments and discussions with pharmaceutical firms are required.

▪ Patient Expectations :

Online appointment scheduling, telemedicine, and electronic health records are

examples of patient-centric services. Investments in technology and staff training
are needed to match

40
patients' expectations for healthcare providers to offer convenient and digitally-
driven services.

NEW DEVELOPMENT OF HEALTHCARE SECTOR

● Technological Advancements:

Technological advancements in the healthcare industry have surged,

encompassing wearable health gear, AI-driven diagnostics, and
telemedicine. Considerable funds must be allocated to study,
development, and application of these developments.

● Pharmaceutical Research:

Pharmaceutical research has become increasingly important as the rush to

produce vaccines and therapies for novel diseases such as COVID-19 has
intensified. Clinical trials and medication development require funding.

● Digital Health Records:

Electronic Health Records (EHRs): Healthcare organizations incur

significant costs for the implementation and upkeep of EHR systems.
Interoperability It costs money to develop systems that allow various
healthcare providers to securely share patient data with one another.

● Population Health Management:

Data Analytics: To identify groups that are at-risk and to put preventative
care measures in place, healthcare firms invest in data analytics solutions.
Coordinated Care Investing in care teams and communication systems is
necessary for the implementation of care coordination programs.

● Medical Equipment:
41
Robotics in Surgery Capital expenditure and continuous maintenance are
required for robotic surgical systems due to their high cost. Advanced
Imaging The purchase

42
 and upkeep of contemporary imaging devices, like CT and MRI scanners,
necessitate significant financial resources.

● Mental Health Services:

Teletherapy Platforms To increase access to mental health care, money

must be invested in teletherapy platforms and mental health apps. Crisis
Management Crisis hotlines and mobile crisis intervention teams require
funding.

● Global Health Initiatives:

Vaccine Distribution In order to distribute vaccines to impoverished

nations, governments and organizations must raise the necessary funds.
Disease Prevention: To carry out programs aimed at preventing diseases,
international organizations require funding.

● Health Insurance and Payment Systems:

Value-Based Care: Investing in data analytics, care coordination, and

outcome measurement technologies is necessary when converting to
value-based care models. Revenue Cycle Management In order to
efficiently collect and manage revenue, healthcare providers need
financial help.

● Workforce Development:

Training and Education: Funding is essential for medical professionals'

training and education, including that of nurses, doctors, and support
personnel. Talent Acquisition: The costs of job advertisements, hiring
procedures, and onboarding must be covered by recruitment efforts.

43
SWOT Analysis

44
Strength Weakness

● Strong Momentum: Price above ● Degrowth in Revenue and Profit

short, medium and long term moving

● Decline in Net Profit with falling
averages
Profit Margin (QoQ)

● Decline in Quarterly Net Profit

● Company with Zero Promoter Pledge
with falling Profit Margin (YoY)
● Near 52 Week High
● Declining profits every quarter for the
● Stock gained more than 20% in
past 3 quarters
one month
Opportunity Threat

● High Momentum Scores ● Attractive marketing or representation

(Technical Scores greater than of product by the competitor.

50)
● Competitor have a greater number
● Stock with Low PE (PE < = 10) of Products to represent them
better Than our firms.
● RSI indicating price strength
● Reach out to the very large no
● Stocks near 52 Week High
of Customers.
with Significant Volumes
● Successfully reach out to the targeted
● Insiders bought stocks
customer or intentional customer.

45
After analysis of swot here I can give some solution to the firm based on
my view

 Try to add more details about the particular product and introduce some new products.

 An expert should make the representations, and he should display the

representation purpose

 Try to connect with new clients.

 Keep an eye on your competition, both in terms of what they are doing and what

they plan to accomplish. Try to compete with the rival in a legitimate way.

 Product design and graphics may be improved. A few informative movies that are

valuable might enhance the user experience.

46
 CHAPTER- 2

RESEARCH

METHODOLOGY

47
INTRODUCTION

The methodical and organized strategy used to examine various facets of healthcare
with the intention of producing insightful and useful knowledge is known as research
methodology in the healthcare sector. It includes a variety of study designs, data
collection strategies, and analytical approaches that are used to answer important
healthcare-related problems. Healthcare research technique is crucial for improving
patient care, expanding medical knowledge, and raising the overall quality of
healthcare services. It is used to study illness genesis, evaluate therapy effectiveness,
assess healthcare delivery, and guide policy decisions. Integral parts of this research
process include ethical considerations, interdisciplinary cooperation, and the
publication of findings in peer-reviewed journals.

STATEMENT OF THE PROBLEM

The "Statement of the Problem" is an essential component that describes the core
problem or difficulty you want to research. This succinct statement provides context
and clarity for your project by clearly outlining the particular issue or subject that
your research attempts to answer. A description of the relevance of the issue for the
healthcare sector, its effects on patients, healthcare professionals, or healthcare
systems, and any pertinent statistics or data that show the issue's scale and impact
should all be included. The "Statement of the Problem" essentially establishes the
context for your entire project, directing your research goals and assisting you in
explaining to your audience why this issue warrants further study. It offers a strong
justification for the significance of your work in improving healthcare services,
patient outcomes, or healthcare policy in a real and significant way. The "Statement
of the Problem" is a crucial part of every research study in the healthcare industry. By
stating the problem or topic that has to be investigated in detail, it acts as the
lighthouse that directs the research process. Essentially, it is the beginning that gives
your project direction and purpose.

It is crucial to convey a thorough comprehension of the issue you're addressing in

48
your remark. This entails describing the problem in detail as well as highlighting its
importance. Explain why this specific issue is significant in the context of healthcare.
For instance, if your project focuses on an illness that is becoming more prevalent,
you might talk about the possible effects on public health, the strain it puts on
healthcare systems, or the suffering it causes sufferers.

49
Additionally, it can be very effective to support your claim using facts or figures. By
quantifying the problem and illustrating its scope and urgency, statistics and trends
can be used. Additionally, they offer a framework for comparison when evaluating
the effectiveness of your suggested interventions or solutions in the future.

OBJECTIVES OF STUDY

The objectives are made to provide the research a specific direction, such as which
aspect of the subject will be studied. A topic can be examined using several criteria,
depending on the goals. created for a project provides insight on how the subject is
researched, the project's flow, the variables chosen for the project, etc.

● To Study the current funding needs for healthcare institutions like Bajaj

Health.

● To Analyze the effects of the Bajaj Health financial demand on the standard

and accessibility of patient care.

● To draw insights about Bajaj Health on how to manage and allocate their

finances more effectively based on your results.

50
 SCOPE OF STUDY
The geographic, temporal, and thematic components of your study are all included in
your research scope. Taking into consideration historical trends or present-day financial
needs, you may decide to concentrate on a certain region or nation's healthcare system.
Whether hospitals, clinics, or other healthcare facilities are being considered, the scope
should specify the sorts of healthcare organizations that will be taken into account. It
should also include the important parties involved, including the administrators,
policymakers, financial managers, and healthcare providers whose viewpoints you intend
to study.

It is important to clearly specify the financial components that will be examined, such as
operating budgets, funding sources, cost structures, and regulatory implications. The
scope might include look at how financial pressures affect patient care, with the
possibility of making projections for the future based on the results. By defining the
scope, you can guarantee that your research will be scientific and focused, and you'll also
be able to explore the complicated and dynamic link between finance and the healthcare
industry inside a well-defined framework.

TYPE OF STUDY

Studies that are descriptive, exploratory, historical, empirical, qualitative, or quantitative

are just a few of the numerous types of research that are available. In order to accomplish
its objectives, this research has used a descriptive study. To describe the characteristics of
the population under research, the descriptive study method is commonly used
investigation. The descriptive study's main goal is to give a "what" answer as opposed to
a "why" response. Because it focuses a heavy emphasis on specific sorts of questions,
strategies, and data outcomes, descriptive research was chosen. The best part about
descriptive research is that it may study both qualitative and quantitative elements,
obviating the need for separate research on each one. As a result, the study may also
include tables, graphs, and numerical data in addition to physical qualities.
51
Anthropologists usually,Descriptive research is used by social scientists and
psychologists. However, given that this research is both descriptive and pure research, we
may argue that it is a hybrid of the two. Because all project work is done directly from
the source, descriptive research is only used to understand the subject. However, my
research does include a survey of the as the

52
basis of a descriptive study literature. The significance criterion used to achieve this is 5%
because a descriptive study is examined at the same level as the validity of my research..

SAMPLE SIZE

The process of determining the number of responders observation to include in a

statistical sample is known as sample size determination. It is a crucial component of a
research project because it determines how much data is gathered, analyzed, and used to
produce conclusions that are reliable and useful. The study included a sample of 118
individuals. A total of 118 participants were recruited for the study.

SAMPLE DESIGN

Pie charts and bar graphs are used to illustrate the survey data. The pie charts are based
on the survey respondents. The replies were collected via probability sampling, which is
how the bar- charts were created. To choose a representative sample from the study's
target population, we used the basic random sampling technique. By giving every person
of the population an equal and independent chance of being included in the sample, this
strategy ensures that the sample is representative of the population's diversity and is
unbiased.

Data collection method:

Both primary and secondary sources were used to gather the study's data.

1. PRIMARY SOURCE OF DATA COLLECTON-

A survey served as the main tool for gathering data. A structured questionnaire that was
constructed with the study objectives and the considerations to be made in mind served as
the basis for this survey. The form of the questionnaire makes it simple for the
respondents to grasp. The questionnaire has a single format to help respondents save
time. Most of the questions are closed- ended, allowing respondents to quickly choose
one of the provided options while completing the survey.

53
2. SECONDARY SOURCE OF DATA COLLECTION-

54
 ● Company Reports: Look for annual reports, quarterly reports, and other official
publications released by Bajaj Health. These documents often provide detailed
information about the company's financial performance, strategic goals, and operational
activities.

● Financial Statements: Analyze the company's financial statements, including the balance
sheet, income statement, and cash flow statement. These statements can be found in
annual reports and regulatory filings.

● Stock Exchanges: If Bajaj Health is a publicly traded company, you can find information
on stock exchanges where it is listed. Websites of stock exchanges often provide financial
data, announcements, and other relevant information.

● News Articles: Search for news articles, press releases, and media coverage related to
Bajaj Health. News sources can provide insights into recent developments, partnerships,
and other company activities.

● Industry Reports: Explore industry reports related to the health sector or the specific niche
in which Bajaj Health operates. These reports often contain market trends, competitor
analysis, and other valuable data.

● Government Filings: Companies are often required to file various documents with
government regulatory bodies. In India, for instance, you can check filings with the
Ministry of Corporate Affairs.

LIMITATION OF THE STUDY-

The study includes various flaws that must be taken into account in order to properly
assess the outcomes. When analyzing the results, the following restrictions should be kept
in mind:

 The recommendations are subject to time and money restrictions.

 There may have been a few errors due to sampling's limitations.

 Bias among respondents may result in errors.

55
  The sample size wasn't large enough to support making conclusive findings.

The questionnaire was designed to elicit progressively more in-depth replies from each
target participant. Because neither the present nor the descriptive question could have
achieved the desired result. As a result, the questionnaire includes open-ended questions.

Within the healthcare industry, the reliability and accessibility of financial data can be a
serious hindrance. The financial data given by some healthcare organizations may not be
complete or current, or it may not be disclosed at all.

56
 CHAPTER- 3

CONCEPTUAL

DISCUSSION

57
 LITERATURE REVIEW

In order to assure the delivery of high-quality care, technology improvements, and

infrastructural growth, the healthcare sector is a complex and dynamic industry.
Understanding the body of literature already in existence that examines the financial
facets of the healthcare industry is crucial as you begin this study. You can find
knowledge gaps, learn about current trends and problems, and ultimately inform your
research methods and goals by conducting a literature study. You can learn more about
the causes influencing healthcare financial demands, the approaches taken to meet them,
and the possible effects on healthcare services, patients, and stakeholders by digging into
past and present studies.

This review of the relevant literature will not only set the scene for your project but also
guide your decision-making and advance knowledge of the complex financial issues
facing the healthcare industry as a whole.

The healthcare industry is a crucial pillar of contemporary society, charged with the
crucial duty of preserving and enhancing the well-being of people. As it directly
influences the quality, accessibility, and sustainability of healthcare services, the
financial component of healthcare is of significant concern. The literature study is a
crucial tool for comprehending the complex nature of the financial needs in this industry.

You can first follow the historical development of financial dynamics in healthcare by
doing a literature review. This historical background can shed important light on how
finance structures and regulations have evolved to meet the sector's changing needs.
Finding the critical junctures and turning points that have defined the healthcare
industry's financial landscape can also benefit from an examination of past research and
publications.

Additionally, the literature analysis will let you investigate the intricate interaction of
factors influencing the demand for financial support in the healthcare industry. These
elements could include escalating medical expenses, improvements in medical
technology, demographic changes, and a growth in the prevalence of chronic diseases.
58
For the purpose of developing your study's research questions and hypotheses, it is
essential to comprehend these determinants.

59
You will also get an overview of the strategies and policies that healthcare organizations,
governments, and international organizations have used to address financial difficulties
via the evaluation of available research. With this knowledge, you'll be able to spot
effective strategies, opportunities for development, and cutting-edge tactics for meeting
financial demands in the healthcare industry.

REVIEW OF LITERATURE

 In-depth research was done on the impact of population aging on healthcare

spending by Smith and colleagues. The study, which was released in 2014,
emphasizes the urgent problem of an aging population and its significant effects
on healthcare financing. Healthcare systems must find ways to meet the specific
medical requirements of senior populations as the population ages. The demand
for healthcare services has significantly increased as a result of longer life
expectancies. This in turn has significant cost ramifications, needing careful
financial planning to guarantee that healthcare systems can sustainably meet these
evolving demands.

 Johnson and Brown( 2016) investigated the financial impact that chronic diseases

place on healthcare systems in their research. Chronic diseases such as diabetes,

heart disease, and cancer not only increase healthcare expenses but also diminish
quality of life and productivity. For the allocation of healthcare resources and
preventive measures, it is essential to comprehend the financial effect of various
diseases. The study emphasizes the value of spending money on early detection
and intervention in order to reduce future medical expenses.

 Anderson and Williams (2018). This study illustrates how healthcare

professionals are motivated by value-based payment schemes to provide high-

quality care while keeping costs in check. These models seek to increase the
effectiveness and efficiency of healthcare delivery by tying payments to patient
outcomes. By focusing on the particular financial effects and difficulties of
establishing value-based payment systems within the healthcare industry, your
60
 study can expand on this research.

 Lee and Patel (2019), they examined how health insurance can help patients with

their financial burdens. They underlined the significance of complete coverage to

make sure that people may get healthcare without having to pay astronomical out-
of-pocket costs. A

61
 important area that your research can examine is the effectiveness of various
health insurance arrangements and their impact on healthcare demand and
budgetary sustainability.

 Chen and Kim (2020), explores the financial effects of telemedicine adoption in

the healthcare industry. This study is particularly pertinent given the rising use of
telehealth services. The study emphasized both new financial difficulties and
possible cost reductions associated with the increasing use of telemedicine. The
continuous financial changes in healthcare brought on by telemedicine, including
investment costs and the effect on patient billing, can be the subject of your
research.

 Walker and Garcia( 2021) looks at creative healthcare finance strategies. It

focuses on unconventional forms of financing such social impact bonds,

crowdsourcing, and public- private partnerships. The study emphasizes how these
methods could diversify and improve healthcare financing. Your research can
delve deeper into the practicality and efficacy of these ground-breaking strategies,
illuminating how they affect the need for healthcare financing.

 Xu and Zhang( 2021), is focused on patient-centered financial solutions in

healthcare. It looks at how patient financial literacy, open billing systems, and
customized payment schedules can affect patient financial wellbeing and
healthcare demand. By examining patient financial experiences and interactions
with healthcare finance systems, your research can go further by tackling
problems like medical debt and bankruptcy brought on by healthcare expenses.

62
 Chapter – 4

DATA

ANALYSIS

63
TABLE-4.1 Distribution on the basis of Age

AGE GROUP NO OF RESPONDENTS PERCENTAGE

LESS THAN 18 22 18.6
19-25 40 33.9
26-40 47 39.8
41-60 9 7.6
TOTAL 118 100

INTERPRETATION

The pie chart depicts the percentage analysis of the respondents on the basis of their
age.The majority of the respondents belong to the age group of 26-40 years of age with
39.8%followed by 33.9% with the age group of 19-25, 18.6% of respondents belong to
the age group of Less than 18 and 7.6% of the respondents of between 41-60

TABLE4.2 DISTRIBUTION ON THE BASIS OF GENDER.

64
 GENDER NO OF RESPONDENTS PERCENTAGE
MALE 57 49.2
FEMALE 58 48.3
OTHER 3 2.5
TOTAL 118 100

INTERPRETATION

The pie chart depicts the percentage analysis of the respondents on the basis of their
gender. Majority of the respondents are male with 49.2% of the total sample size whereas
48.3% of the respondents were female and 2.5 % of the respondents prefer not to share
their gender.

Table 4.3 Distribution on the basis of Educational Qualification

EDUCATIONAL NO OF RESPONDENTS PERCENTAGE

QUALIFICATIONS
High School or less 28 23.7
Some college or associate Degree 27 22.9

65
Bachelor’s Degree 33 28
Master’s Degree 24 20.3
Doctorate 6 5.1

66
 Total 118 100

Interpretation :

The pie chart depicts the percentage analysis of the respondents on the basis of their
educational qualification. 28% of the total respondents have a bachelors degree which is
the highest, 22.9% has high school or associate degree, 20.3% has a masters degree and
5.1% percent has doctrate degree.

TABLE 4.4 Distribution how does the demand for finance in Bajaj healthcare
compare to a decade ago?

Demand for finance No of respondents Percentage

Significantly higher 23 19.5
Slightly higher 34 28.8
About the same 46 39
Slightly lower 13 11
Significantly lower 2 1.7
Total 118 100

67
Interpretation :

The pie chart depicts the percentage analysis of the respondents on the basis of how does
the demand for finance in healthcare compare to a decade ago.

TABLE 4.5 Distribution about financial challenge faced by Bajaj healthcare

organization?

Financial Challenges No of Respondents Percentage

Limited government funding 24 20.3
High Administrative cost 32 27.1
Increasing cost of medical equipment 47 39.8
Staffing shortages 13 11
Other 2 1.7
Total 118 100

Interpretation :

The pie chart depicts the percentage analysis of the respondents on the financial
challenge faced by bajaj healthcare organization. Majority of people 39.8 % thinks that
increasing cost of medical equipment is the main reason. 27.1 % thinks high

68
administrative cost. 20.3% thinks limited government funding. 11% thinks staffing
shortage and 1.7% thinks other reason.

69
 TABLE 4.6 Distribution about changes in Bajaj healthcare policies and regulations
affected the financial demands.

Changes in Policies No of respondents Percentage

Increased demand for compliance 34 28.8
Enhanced Funding Opportunities 26 22
Reduced Financial Burden 40 33.9
No significant impact 16 13.6
Other 2 1.7
Total 118 100

Interpretation :
70
The pie chart depicts the percentage analysis of the respondents on the changes in
healthcare policies and regulations affected the financial demands. 33.9% thinks that it
helps in reducing financial burden. 28.8% people thinks increased demand for
compliance. 22% thinks it enhanced funding opportunities. 13.6% thinks there is no
impact of this.1.7% people thinks about other reasons.

TABLE 4.7 Distribution about the primary source of funding

Primary source of funding No of respondents Percentage

Government funding 21 17.8
Private Investment 28 23.7
Insurance Reimbursements 42 35.6
Grants and donations 21 17.8
Others 6 5.1
Total 118 100

Interpretation:

The pie chart depicts the percentage analysis of the the primary source of funding. 35.6%
thinks insurance reimbursement is the main source of funding. 23.7% thinks private
investment. 17.8% thinks grants and donations. 17.8% thinks government donation. And
5.1% other reasons are primary source of fundings.

71
 TABLE 4.8 Distribution about noticed any specific financial trends or patterns in
bajaj health care .

Trends or patterns No of respondents Percentage

Yes 37 31.4
No 73 61.9
Maybe 8 6.8
Total 118 100

Interpretation:

The pie chart depicts the percentage analysis of any specific financial trends or patterns
in healthcare sector. Majority of people 61.9% thinks that there is no specific financial
trends or patterns in the healthcare sector in recent years. 31.4% thinks that they follows
trends or patterns.

72
 TABLE 4.9 Distribution about primary driver of the increasing demand for
finance in the Bajaj healthcare .

73
 Primary driver No of respondents Percentage
Population Growth 34 28.8
Technological Advancements 32 27.1
Aging Demographics 32 27.1
Regulatory changes 19 16.1
Others 1 0.8
Total 118 100

Interpretation:

The pie chart depicts the percentage analysis of distribution about primary driver of the
increasing demand for finance. 28.8% people thinks population growth is the primary
driver of the increasing demand for finance in the healthcare sector. 27.1% people thinks
Technological Advancements & Aging Demographics are the main reasons. 16.1%
people thinks regulatory changes. 0.8% people thinks there are some other reasons.

TABLE 4.10 Distribution about demand for finance in Bajaj health impacts the
quality of patient care.

Impacts No of respondents Percentage

74
Positively 26 22

75
 Negatively 49 41.5
No Significant Impact 36 30.5
No sure 7 5.9
Total 118 100

Interpretation:

The pie chart depicts the percentage analysis of does the demand for finance in healthcare
impacts the quality of patient care. 49.5% people thinks that there is negatively impact
the quality of patient care. 30.5% there is no significant impact, 22% people thinks there
is positive impact, 5.9% people are not sure about the impact.

TABLE 4.11 Distribution about financial management strategies.

Strategies No of respondents Percentage

Tight budget controls 23 19.5
Investment in cost effective technologies 38 32.2
Diversification of funding sources 32 27.1
Improved revenue cycle management 23 19.5
Others 2 1.7

76
Total 118 100

77
Interpretation:

The pie chart depicts the percentage analysis of most effecting strategies strategies in
addressing the financial demands of healthcare organizations. 32.2% people using
investment in cost effective technologies strategies. 27.1% people have diversification of
funding sources. 19.5% people has tight budget control % improved revenue cycle
management. Rest of 2% people have other strategies.

TABLE 4.12 Distribution about what changes in Bajaj healthcare policy or

regulation could better accommodate the financial need.

Changes No of respondents Percentage

Increased Government Funding 31 26.3
Simplified Administrative requirement 51 43.2
Incentives for cost saving measures 31 26.3
Others 5 4.2
Total 118 100

78
INTERPRETATION:

The pie chart depicts the percentage analysis of what changes in healthcare policy or
regulation could better accommodate the financial needs. 43.2% people thinks
administrative requirements should be simplified, 26.3% thinks required incentives for
cost saving measures, 26.3% thinks government funding should be increased. 4.2%
thinks other reasons.

79
 CHAPTE
R -5
My Contribution to the body of knowledge

80
⮚ Identification of Financial patterns:

Our study can provide light on how healthcare organizations handle their finances
and react to outside influences by conducting a detailed examination of financial
data and patterns. This can assist in identifying trends and obstacles in the
financial environment of the healthcare industry.

⮚ Policy Insights:

I can provide insights into how government actions shape financial demands in
the healthcare industry by looking into how policies and regulations affect
healthcare finance. Administrators of healthcare facilities and legislators may find
this useful.

⮚ Comparative Analysis:

Our research can reveal the range of financial demands and management
techniques, which can be instructive for stakeholders in many contexts, if it
examines differences in healthcare financing across various locations or types of
healthcare facilities.

⮚ Future Projections:

I may give stakeholders important information for planning and decision-making

by estimating future financial demands in the healthcare industry. This is
especially crucial in an industry where demands and obstacles are constantly
changing.

⮚ Policy recommendation

Based on our research, policymakers can be guided in developing healthcare

81
 finance regulations that better meet the changing needs of the industry with
practical policy proposals.

⮚ Sustainability and Efficiency:

I can provide recommendations for how to best use resources and strengthen the
financial standing of healthcare organizations by evaluating models of
sustainability and efficiency. Better financial management within the industry
may result from this.

82
The data-driven insights our research has produced are among its primary
accomplishments. We have uncovered priceless knowledge by closely examining
financial trends and regulations that can direct financial institutions, lawmakers,
and administrators of healthcare systems. The findings' empirical character
guarantees more informed and efficient policy creation and decision-making
processes.

83
 CHAPTER- 6

FINDINGS,
CONCLUSIONS, &
SUGGESTIONS.

84
FINDINGS:

 39.8% of the respondents were in the age bracket of 26-40

years whereas only 7.6% were above 40 years of age.

 49.2% of the sample size is male whereas 2.5% prefer not to

mention their gender.

 28% of the sample size had a bachelor degree whereas only

5.1% of the sample size had the doctorate degree.

 39% of the respondent think that the demand for finance in

Bajaj healthcare compare to a decade ago are same.

 39.8% respondents thinks that increasing cost of medical

equipment is the most significant financial challenge faced by

Bajaj healthcare organization.

 33.9% respondents agreed to changes in Bajaj healthcare

policies and regulations affected the financial demands of

healthcare organization leads to reduced financial burden.

 35.6% respondents agreed that insurance reimbursements is the

primary source of funding for Bajaj healthcare.

 39.1% respondents agreed that Research& development is the

area within the Bajaj healthcare that requires the most

significant financial investment.

 61.9% respondents have not noticed any specific financial

85
 trends or patterns in the Bajaj healthcare in recent years.

 28.8% respondents agreed that population growth is the

primary driver of the increasing demand for finance in the Bajaj

healthcare .

 30.5% respondents believe that there is no significant impact of

the demand for finance in Bajaj healthcare impacts the quality

of patient care.

86
  32.2% respondents agreed that investment in cost effective

technologies is financial management strategies that find most

effective in addressing the financial demands of Bajaj
healthcare organization.

CONCLUSIONS:

The need for funding is growing in the Bajaj healthcare industry as a result of
growing expenses related to medications, sophisticated medical technology, and
an aging population. Healthcare institutions are quite concerned about this
financial burden.

Worldwide, the incidence of chronic diseases, rising life expectancy, and

population growth are all contributing to an increase in the need for healthcare
services. Higher financial investments in infrastructure, staffing, and technology
are required as a result of this increase in demand.

The necessity for significant financial resources to buy and deploy these
technologies has arisen due to the rapid improvements in medical technology and
healthcare IT solutions. These kinds of expenditures are essential to raising
operational effectiveness and patient care.

The Bajaj healthcare industry is heavily regulated, and adhering to these rules
necessitates large financial outlays. This include expenditures on quality control,
data security, and employee training.

Healthcare finance is a crucial function of both the public and private sectors. In
addition to private investment in healthcare infrastructure, drugs, and research,
government funding, health insurance, and public healthcare programs are crucial
sources of funding.

Effective money management is essential for Bajaj healthcare institutions.

87
Maintaining financial sustainability while meeting the increasing demand for
healthcare services requires effective budgeting, cost control, and revenue
management.

88
 In an effort to satisfy budgetary constraints and enhance patient access, Bajaj
healthcare institutions are investigating novel funding strategies like telemedicine,
venture capital investments, and public-private partnerships.

Finally, our analysis of the financial resources needed in the Bajaj healthcare
industry shows a complicated picture in which a variety of factors—such as
changing demographics, advancing technology, and governmental regulations—
contribute to the growing demand for financial resources. In order to meet these
obstacles and guarantee the long-term viability of healthcare services, creative
funding strategies and efficient financial management are needed. It is imperative
to take into account the distinct dynamics and obstacles present in your particular
region or healthcare system when implementing these findings in your project.

SUGGESTIONS:

⮚ Project Timeline:

For a number of reasons, creating a more thorough project timeline with

milestones is essential. It guarantees that the project moves forward without
hiccups and stays on course. Setting priorities and expectations is also aided by it.
Potential delays can be avoided with a clearly established project timeline, which
also guarantees that the phases of analysis, reporting, and research correspond
with the project plan. It enables you to set aside enough time for every phase of
the project, minimizing the possibility of last-minute scrambling and possible
mistakes.

⮚ Financial Analysis Expansion:

For a deeper comprehension of the financial opportunities and difficulties in the

healthcare industry, expanding the financial analysis using techniques like
forecasting or modeling is crucial. Using forecasting models or simulations can
add a more predictive element, even though your project still offered insightful
89
information on the financial dynamics. It aids stakeholders in more accurately
predicting costs, financial trends, and optimization opportunities. Making and
planning decisions based on this kind of information might be more informed.

90
⮚ Incorporating Visual Aids:

To explain significant facts more clearly, visual aids like charts, graphs, and
infographics should be included. Using visual aids increases audience
engagement and accessibility to complex information. They can aid in
emphasizing important patterns, breaking down difficult ideas, and improving the
way information is communicated. Both technical and non-technical audiences
can benefit from the enhanced comprehension of your project's findings through
the use of visuals.

⮚ Stakeholder Involvement:

Incorporating healthcare professionals or stakeholders into the study process is

beneficial as it provides real-world context and alternative view points.The
healthcare sector encompasses multiple disciplines, and the opinions of experts in
the subject can offer distinctive perspectives. They can aid in confirming results
and giving the data a useful context. This partnership may help improve the
project's applicability and significance in the medical field.

91
 CHAPTER- 7

SUMMARY OF THE

PROJECT

92
SUMMARY OF THE RESEARCH:

 In the complicated and important subject of Bajaj healthcare, where financial

considerations are crucial for the efficient provision of healthcare services,

this study project provides an in-depth analysis of the financial aspects of the
industry.

 The research explores the rising costs of Bajaj healthcare, including those

associated with personnel, drugs, medical equipment, and administrative

overhead. The escalating expenses pose a substantial obstacle for healthcare
establishments.

 Examining sources of funding spans a wide range, from grants and funds from

the government to investments from the business sector and health insurance.
This section of the report identifies the various avenues that healthcare
organizations use to meet their financial needs.

 The impact of cutting-edge technical developments on healthcare is covered

in the study. It focuses on telemedicine, sophisticated medical gadgets, and

healthcare information systems—all of which improve patient care and foster
innovation but also necessitate large financial outlays.

 One important component of Bajaj healthcare financing is regulatory

compliance. The study assesses the cost-benefits of complying with various

healthcare standards, such as those pertaining to patient privacy, quality
assurance, staff training, and data security.

 The project draws attention to the rising need for Bajaj healthcare services,

which is being driven by a number of causes including the aging population,

93
 longer life expectancies, and an increase in chronic illnesses. It will cost
money to meet this demand for advanced medical technology, staffing, and
infrastructure.

 The study pays particular emphasis to the financial difficulties brought on by

international health emergencies. It sheds light on the enormous financial

burden that

94
 the COVID-19 epidemic has placed on healthcare systems around the world,
highlighting the necessity of quick financial action and readiness.

 The project emphasizes how important financial management is to Bajaj

healthcare company. It includes effective resource allocation, revenue

management, cost control, and budgeting to guarantee financial sustainability
while providing top-notch patient care.

 This research offers a thorough analysis of the complex financial environment

in the healthcare industry, providing insights into the opportunities, tactics,

and challenges that exist within this crucial sector. Given the dynamic and
always changing nature of the bajaj healthcare industry, having a solid
understanding of healthcare finance is crucial to the accessibility and ongoing
improvement of healthcare services.

QUESTIONNAIRE:

AGE:

 Less than 18 yrs

 19-25

 26-40

 41-60

GENDER:

 MALE

95
  FEMALE

 OTHER

What is your highest level of education?

 High School or less

96
  Some college or associate degree

 Bachelor's degree

 Master's degree

 Doctorate

1. In your opinion, how does the demand for finance in Bajaj healthcare
compare to a decade ago?

● Slightly higher

● About the same

● Slightly lower

● Significantly lower

2. In your opinion, what is the most significant financial challenge faced

by organizations?

● Limited government funding

● High administrative costs

● Increasing cost of medical equipment

● Staffing shortages

3. How have changes in healthcare policies and regulations affected the

financial demands of Bajaj healthcare organization?
97
● Increased demands for compliance

● Enhanced funding opportunities

● Reduced financial burdens

● No significant impact

98
4. What is the primary source of funding for Bajaj healthcare organization in
your view?

 Government funding

 Private investments

 Insurance reimbursements

 Grants and donations

5. Which area within the Bajaj healthcare sector do you believe requires
the most significant financial investment?

 Medical equipment and technology

 Staffing and personnel

 Research and development

 Infrastructure and facilities

6. Have you noticed any specific financial trends or patterns in the Bajaj
healthcare sector in recent years?

 Yes

 No

 Maybe

7. What do you think is the primary driver of the increasing demand for
99
finance in the bajaj healthcare sector?

 Population growth

 Technological advancements

 Aging demographics

 Regulatory changes

100
8. How do you believe the demand for finance in Bajaj healthcare impacts
the quality of patient care?

 Positively

 Negatively

 No significant impact

 Not sure

9. Which financial management strategies do you find most effective in

addressing the financial demands of Bajaj healthcare organizations?

 Tight budget controls

 Investment in cost-effective technologies

 Diversification of funding sources

 Improved revenue cycle management

10. From your perspective, what changes in Bajaj healthcare policy or

regulation could better accommodate the financial needs of healthcare
organizations without compromising patient care?

 Increased government funding

 Simplified administrative requirements

 Incentives for cost-saving measures

101
 BIBLIOGRAPHY:

Grittner, A. (2011). Results based Financing. Retrieved from oecd.org:

https://www.oecd.org/dac/peer-reviews/Results-based-
financing.pdf

India, G. o. (2022). Healthcare Industry In India. Retrieved from

ibef.org: https://www.ibef.org/industry/healthcare-india

Kurian, O. (2015). Financing Healthcare for all in India: Towards a common goal.
Retrieved from Openresotiory.com:
https://oxfamilibrary.openrepository.com/bitstream/handle/10546/556476/wp-
financing-healthcare-for-all-india-290515-en.pdf?sequence=1

Ringel, J. (2005). The Elasticity of Demand for Health care. Retrieved from Rand.org:
https://www.rand.org/content/dam/rand/pubs/monograph_reports/2005/
MR1355.pdf

Younis, M. Z. (n.d.). Health Economics & Finance and Global Public Health. Retrieved from
mdpi.com:
https://www.mdpi.com/journal/healthcare/topical_collections/Economics_Health

102
APPENDICES

103