DEPARTMENT OF MANAGEMENT STUDIES, BHIMTAL CAMPUS

KUMAUN UNIVERSITY, NAINITAL

Ordinances and Syllabi of Bachelor of Business Administration (3 Years)

The existing ordinances of the BBA programme of Kumaun University shall be applicable in
the academic session 2022-23. However, the Board of Studies and the Faculty Board
examined, reviewed and modified the existing syllabi for implementation in the academic
session 2022-23. The details of the modified syllabi to be implemented in the current
academic session (2022-23) are as follows.
 Bachelor of Business Administration
Course Curriculum

Evaluation
Periods
Paper
Year Sem. Subject Subject Name
Code Internal End Semester Subject
L-T-P
Assessment Examination Total
BBA 30 70 100
1 Business Economics 2-1-0
101
BBA 30 70 100
2 Basic Accounting 2-1-0
102
BBA 30 70 100
3 Business Statistics 2-1-0
103
BBA 30 70 100
4 Principles of Management 3-0-0
104
I BBA Business Ethics and 30 70 100
5 3-0-0
105 Governance
BBA 30 70 100
6 Computer Fundamentals 2-0-1
106
Computer Fundamentals 25 25 50
- -
Practical
BBA - 50 50
7 Comprehensive Viva-voce -
107
1
Semester Total 700
BBA 30 70 100
1 Organisational Behaviour 3-0-0
201
BBA 30 70 100
2 Business Finance 2-1-0
202
BBA 30 70 100
3 Human Resource Management 3-0-0
203
BBA Marketing Theory and 30 70 100
4 3-0-0
II 204 Practices
BBA 30 70 100
5 Business Mathematics 2-1-0
205
BBA Production and Operations 30 70 100
6 2-1-0
206 Management
BBA - 100 100
7 Comprehensive Viva-voce -
207
Semester Total 700
BBA Management & Cost 30 70 100
1 2-1-0
301 Accounting
BBA 30 70 100
2 Business Law 3-0-0
302
BBA 30 70 100
3 Advertising Management 3-0-0
303
BBA Introduction to Business 30 70 100
2 III 4 2-1-0
304 Analytics
BBA 30 70 100
5 Business Communication 2-1-0
305
BBA 30 70 100
6 Business Environment 3-0-0
306
BBA - 100 100
7 Comprehensive Viva-voce -
307
 Semester Total 700
BBA 30 70 100
1 Supply Chain Management 2-1-0
401
BBA 30 70 100
2 Research Methodology 2-1-0
402
BBA Performance Management and 30 70 100
3 2-1-0
403 Compensation Management
BBA Entrepreneurship 30 70 100
IV 4 3-0-0
404 Development
BBA Investment Analysis & 30 70 100
5 2-1-0
405 Portfolio Management
BBA 30 70 100
6 Retail Management 3-0-0
406
BBA 100 100
7 Comprehensive Viva-voce - -
407
Semester Total 700
BBA 30 70 100
1 Direct and Indirect Tax 2-1-0
501
BBA 30 70 100
2 Marketing Communication 3-0-0
502
BBA 30 70 100
3 Small business management 3-0-0
503
BBA 30 70 100
4 Sales management 3-0-0
V 504
BBA 30 70 100
5 Working Capital Management 2-1-0
505
BBA Industrial Relations & Labour 30 70 100
6 3-0-0
506 Laws
BBA Summer Training Project - 100 100
7 -
3 507 Report and Viva-voce
Semester Total 700
BBA 30 70 100
1 Project Management 2-1-0
601
BBA 30 70 100
2 Marketing of Services 2-1-0
602
BBA Agricultural and Rural 30 70 100
3 3-0-0
603 Marketing
VI
BBA 30 70 100
4 International Business 3-0-0
604
BBA 30 70 100
5 Strategic Management 3-0-0
605
BBA 30 70 100
6 Training and Development 3-0-0
606
BBA Dissertation Project and Viva- - 100 100
7 -
607 voce
Semester Total 700
 Program outcomes (POs)

Bachelor of Business Administration

On completion of the programme, the student(s) will be able to:

PO 1: Demonstrate analytical thinking ability in making decisions and entrepreneurial mindset.

PO 2: Exhibit collaborative behaviour and work as a team.
PO 3: Demonstrate value driven leadership with ability to manage cross-cultural dimensions of diverse
workforce.
PO 4: Demonstrate innovative behaviour and launching new business ideas and solutions.
PO 5: Display ecological sensitivity towards business development.
PO 6: Exhibit transparent and unbiased ethical decision making.
PO 7: Take up on specialized master’s program in her/his domain.
PO 8: Pursue research in her/his discipline and/or allied disciplines.

ProgramSpecific Outcomes (PSOs)

On completion of the programme, the student(s) will be able to:

PSO 1: Get an overview of the Business Administration program.

PSO 2: Have basic understanding of different disciplines in Business Administration.
PSO 3: Gather required knowledge to explore the domain of Business Administration in future.
PSO 4: Pursue Business Administration program further, from the institution of choice.
PSO 5: Enhance the depth of their knowledge in Business Administration.
PSO 6: Develop skills essential in management domain.
PSO 7: Learn in details different disciplines in Business Administration.
PSO 8: Pursue Business Administration program further, from the institution of choice.
PSO 9:Have advanced knowledge of the domain.
PSO 2:Take up on a master’s degree in their discipline.
PSO 10:Have a personality instilled with knowledge, skills and values.
PSO 11: Get exposure for different career prospects.
PSO 12: Students will be instilled with human values.
PSO 13: Students will be able to secure jobs and further their professional career.
 Course Code: BBA101 Course Title: Business Economics
Course outcomes:
The aim of the course is to build knowledge and understanding business economics among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about business
economics. The outcome of the course will be as follows:
 To provide knowledge about business economics.
 To provide knowledge about Demand Analysis.
 To Determine Production and cost analysis.
 To Make aware with pricing and profit management.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit Topics No. of
Lectures
Total=45
Introduction to Business Economics: Nature and Scope of Business Economics, its
relationship with other subjects. Fundamental Economic Tools-Opportunity cost
I concept, Incremental concept, Principle of time perspective, discounting principle and 10
Equi-marginal principle.
Demand Analysis: Concept of Demand & its determinants. Price, Income &
II Substitution effects, Elasticity of demand: meaning, types, measurement and 12
significance in managerial decisions, Revenue concepts,
Concept of demand forecasting and methods of demand forecasting.
Production and Cost Analysis: Meaning, Production function, Law of variable
III proportion and laws of return to scale, Various cost concepts and classification, Cost 11
output relationship in short run & long run, Cost curves, Economics and diseconomies
of scale.
Pricing: Nature of market, Types of markets and their characteristics, Pricing under
different market structures–Perfect, Monopoly, Oligopoly and Monopolistic
IV competition, Price discrimination under monopoly competition. 12
Profit Management & Inflation: Profit, Functions of profit, Profit maximization, Break
even analysis. Elementary idea of Inflation
Suggested Readings:
1. Varsney& Maheshwari, Managerial Economics
2. Mote Paul & Gupta, Managerial Economics: Concepts & cases
3. D.N.Dwivedi, Managerial Economics
4. D.C.Huge, Managerial Economics
5. 5. Peterson & Lewis, Managerial Economics
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instil in student a sense of decision making and practical learning.
Suggested equivalent online courses: Introduction to Managerial Economics, Indian Institute of Banglore
via SWAYAM
 Course Code: BBA 102 Course Title: Basic Accounting
Course outcomes:
The aim of the course is to build knowledge and understanding principles of accounting among the students.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
accounting. The outcome of the course will be as follows:
 To Introduce about Accounting Principles and other aspects of accounting.
 To provide knowledge about rectification of errors.
 To make able about valuation of stocks.
 To make aware with share and Debenture.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit Topics No. of
Lectures
Total=45
Introduction: Meaning and process of accounting, Basic terminology of accounting,
I Difference between accounting & book keeping. Importance & limitations of 10
accounting, Various users of accounting information, Accounting Principles:
Conventions & Concepts.
Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit
II & credit, Preparation of Journal and Cash book including banking transactions, 14
Ledger and Trial balance, Subsidiary books of accounts.
Rectification of errors, Preparation of bank reconciliation statement, Bills of exchange
and promissory notes.
Valuation of stocks, Accounting treatment of depreciation, Reserves and provisions,
III Preparation of final accounts along with adjustment entries. 12
Issue of shares and debentures, Issue of bonus shares and right issue, Redemption of
IV 9
preference shares and debentures.
Suggested Readings:
Agarwal B.D., Advanced Accounting
Chawla & Jain, Financial Accounting 3.Chakrawarti K.S., Advanced
Accounts.
4.Gupta R.L. & Radhaswamy, Fundamentals of Accounting
5.Jain& Narang, Advanced Accounts
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
1. Financial Accounting, Prof. CA. Varadraj Bapat, Indian Institute of Techonology (IIT), Bombay,
via SWAYAM
2. Financial Accounting, Dr. CS. Manish Sitlani, Devi Ahilya Vishwavidyalaya, Indore
via SWAYAM
 Course Code: BBA 103 Course Title: Business Statistics
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Statistics among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business
Statistics. The outcome of the course will be as follows:
 To provide knowledge about basic concepts of
Statistics.
 To provide knowledge measurement of central tendency.
 To give an overview of correlation and regression analysis.
 To make able to know the sampling and probability.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit Topics No. of
Lectures
Total=45
Introduction: Concept, features, significance & limitations of statistics, Types of data,
I Classification & Tabulation, Frequency distribution & graphical representation. 10
Measures of Central Tendency (Mean, Median, Mode), Measures of Variation
II (Range, Quartile Deviation, Mean Deviation and Standard Deviation), Significance & 12
properties of a good measure of variation, Measures of Skewness & Kurtosis.
Correlation and Regression: Meaning and types of correlation, Simple correlation,
III Scatter diagram method, Karl Pearson’s Coefficient of correlation, Significance of
correlation, Regression concept, Regression lines, Regression equations and 12
Regression coefficient.
Probability: Concept, Events, Addition Law, Conditional Probability, Multiplication
Law &Baye’s theorem [Simple numerical]. Probability Distribution: Binomial,
IV Poisson and Normal. 11
Sampling: Method of sampling, Sampling and non-sampling errors, Test of
hypothesis, Type-I and Type-II Errors, Large sample tests.
Suggested Readings:
1 Gupta, S.P. & Gupta, M.P., Business Statistics
2. Levin, R.I., Statistics for Management
3. Feud, J.E., Modern Elementary Statistics
4. Elhance, D.N., Fundamentals of Statistics
5. Gupta, C.B., Introduction of Statistical Methods
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instil in student a sense of decision making and practical learning.
Suggested equivalent online courses: Business Statistics by Prof. Mukesh Kumar Barua, Indian Institute of
Technology, Roorkee via SWAYAM
 Course Code: BBA 104 Course Title: Principles of Management
Course outcomes:
The aim of the course is to build knowledge and understanding about principles of management among
the student. The course seeks to give detailed knowledge about the subject matter by instilling them basic
ideas about management. The outcome of the course will be as follows:
 To provide knowledge about management and its principles.
 To provide knowledge about Managerial functions.
 To make aware with management thinkers and their contributions.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=45
Introduction: Concepts, objectives, nature, scope and significance of
I management, Contribution of Taylor, Weber and Fayol in management, 10
Management Vs. administration.
Planning: Concept, objectives, nature, importance and limitations
II of planning, planning process Concept of Decision Making and its 12
Importance, forms, techniques and process.
Organizing: Concept, objectives, nature of organizing, Types of
III Organization, Delegation of authority, Authority and responsibility, 10
Centralization and Decentralization, Span of Control.
Directing: Concept, principles & aspects of directing, Concept and types
of Coordination, Concept of leadership, Supervision, Motivation and
IV Communication. 13
Controlling: Concept, Principles, Process and Techniques of
Controlling, Relationship between planning and controlling
Suggested Readings:
1. PagareDinkar, Principles of Management
2. Prasad L.M., Principles and Practice of Management
3. Satya Narayan and Raw VSP, Principles and Practice of Management
4. Srivastava and Chunawalla, Management Principles and Practice
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:Principles of Management by Prof. Usha Lekha, Indian Institute of
Technology, Roorkee via SWAYAM
 Course Code: BBA105 Course Title: Business Ethics and Governance
Course outcomes:
The aim of the course is to build knowledge and understanding Business Ethics among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about Business Ethics. The outcome of the course will be as follows:
 To develop understanding of business ethics and values.
 To provide relationship between ethics and corporate excellence.
 To give an overview about Gandhian philosophy and social responsibility.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=45
Introduction: Concept and nature of ethics; ethics, values and behaviour;
I development of ethics, relevance of ethics and values in business, 10
Arguments against business ethics.
Work life in Indian Philosophy: Indian ethos for work life, Indian values
II for the work place, Work-life balance, Ethos of Vedanta in management, 12
Hierarchism as an organizational value.
Relationship between Ethics & Corporate Excellence, Corporate Mission
Statement, Code of Ethics, Organizational Culture, TQM. Gandhian
III Philosophy of Wealth Management, Philosophy of 12
Trusteeship, Gandhiji’s Seven Greatest Social Sins, Concept of
knowledge management and wisdom management.
Corporate Social Responsibility-Social Responsibility of business with
IV respect to different stakeholders, Arguments for and against social 11
responsibility of business, Social Audit.
Suggested Readings:
Kaur Tripat, Values & Ethics in Management, Galgotia Publishers.
Chakraborty S.K., Human values for Managers
McCarthy, F.J., Basic Marketing
Chakraborty S.K., Ethics in Management: A Vedantic Perspective, Oxford University Press.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
Business Ethics by Prof. Archana Vechalekar, Savitribai Phule Pune University via SWAYAM.
 Course Code: BBA 106 Course Title: Computer Fundamentals
Course outcomes:
The aim of the course is to build knowledge, understanding Computer Applications among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Computer Applications. The outcome of the course will be as follows:
 To provide knowledge about computer and its application.
 To provide knowledge about components and working on computer.
 To give an overview about software system and Data base management.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-1
Unit Topics No. of
Lectures
Total=60
Computer: An Introduction, Computers in Business. Elements of Computer
system, Indian computing Environment, Management of data processing systems
I in Business organizations, Programmes development cycle, flow charting, Input 16
Output analysis Programming Concept, Software Development process.

Components of a computer system, Generation of computer and computer

II languages, personal computers in Business, PC-software Packages, An 15
Introduction to Disk. Operating system and windows, GUI, Other system software.
Text Processing, software, Introduction to spreadsheet software, creation of
spreadsheet application, Range, formulas, function data base functions in
III spreadsheet, Graphics on spreadsheet, modes of data processing, Report 14
generation, Presentation graphics, Creating a presentation.
Computer software system, software development process, files design & Report
design, Data files types, Master & Transaction file. Data Hierarchy & data file
structure, Use of files in Programming.
IV 15
Relevance of Data base management system, data base manager, data
communication, networking, LAN & WAN, Real Time Sharing, On line & off
line processing.
Suggested Readings:
P. K. Sinha & P.Sinha, Computer Fundamentals, BPB Publication
V. Rajaraman, Computer Fundamentals, PHI
Tannenbaum, Computer Applications and Networks
‘O’ Brien, Management Information Systems
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: Computer Application in Business by Dr. Subodh Kesharwani, Indira
Gandhi National Open University (IGNOU) via SWAYAM
 Course Code: BBA201 Course Title: Organisational Behaviour
Course outcomes:
The aim of the course is to build knowledge and understanding of Organisational Behaviour among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about Organisational Behaviour. The outcome of the course will be as follows:
 To provide knowledge about Organisational Behaviour.
 To provide knowledge about individual and group behaviour.
 To give an overview about change in organization and QWL.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit Topics No. of
Lectures
Total=45
Introduction: Nature and scope of OB, Challenges and opportunities for OB,
I Organization Goals, Models of OB, Impact of Global and Cultural diversity on 11
OB.
Individual Behaviour: concept, Personality, Perception and its role in individual
II decision making, Learning, Motivation, Hierarchy of needs theory, Theory X and Y, 12
Motivation-Hygiene theory, Vroom’s expectancy theory.
Behaviour Dynamics: Interpersonal behaviour, Communication, Transaction Analysis,
The Johari Window, Leadership, Its Theories and prevailing leadership styles in Indian
III Organisations. 12
Group Behaviour: Definition and classification of Groups, Types of Group Structures,
Group decision making, Teams Vs Groups, Contemporary issues in managing teams,
Inter-group problems in organizational group dynamics, Management of conflict.
Management of Change: Change and Organisational development, Resistance to
change, approaches to managing organizational change, Organisational effectiveness,
IV Organisational culture, Power and Politics in Organisation, Quality of work life, 10
Recent advances in OB.
Suggested Readings:
1 Bennis, W.G., Organisation Development
Breech Islwar, Oragnaistion-The Framework of Management
Dayal, Keith, Organisational Development
Sharma, R.A., Organisational Theory and Behavior
Prasad, L.M., Organisational Behavior
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: Organisational Behavior by Dr. NilamPanchal, B K School of Business
Management, Gujrat University via SWAYAM.
 Course Code: BBA 202 Course Title: Business Finance
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Finance among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Business Finance. The outcome of the course will be as follows:
 To provide knowledge about business finance and investment decisions.
 To provide knowledge about financing and dividend decision.
 To give an overview about working capital.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
No. of Lectures
Unit Topics Total=45
Introduction to Business Finance: Concept of Business Finance and
Financial management, Finance functions, objectives of financial
I management- Profitability vs. Shareholder wealth maximization. Time
Value of Money - Compounding & Discounting. 14
Investment Decisions: Capital Budgeting-Payback, NPV, IRR and ARR
methods and their practical applications.
Financing Decision: Capitalization Concept, Basis of Capitalization,
II consequences and remedies of over and under capitalization, Cost of 11
Capital, WACC, Determinants of Capital structure, Capital structure
theories.
Dividend Decision: Concept & relevance of dividend decision,
III Dividend Models-Walter’s, Gordon’s and MM Hypothesis, 11
Dividend policy-determinants of dividend policy.
Management of Working Capital: Concepts of working capital,
IV Approaches to the financing of current Assets, Management of different 9
components of working capital.
Suggested Readings:
1. Maheshwari S.N., Financial Management
2. Khan and Jain, Financial Management
3. Singh H.K., Business Finance
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instil in student a sense of decision making and practical learning.
Suggested equivalent online courses: Organisational Behavior by Dr. NilamPanchal, B K School of Business
Management, Gujrat University via SWAYAM.
 Course Code: BBA203 Course Title: Human Resource Management
Course outcomes:
The basic objective of this course is to help the students to acquire the knowledge about the human itself & to
develop decision making skill in relation to managing people in the organization.The outcome of the course
will be as follows:
 To provide knowledge about the concept of human resource.
 To explain how to plan for huma resource.
 To give insights on human resource development
 To help in HR decision making.

Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0

No. of Lectures
Unit Topics Total=45
Concept, nature, scope and significance of Human Resource Function in
I modern organizations. Human Resource Management in a changing
11
environment, corporate objectives and Human Resource Development.

Human Resource Planning: Quantitative and Qualitative dimensions,

II Work load analysis, Work force analysis, Job Analysis, Recruitment, 11

Selection, Placement, Induction, Transfer, Promotion, Demotion, and

Discharge. Career and Succession Planning.
Development of Human Resource: Nature and objectives, Scope of
Training and Development, Needs for Managerial and Non-Managerial
III personnel, Techniques of training and their evaluation, Performance 14
appraisal and potential evaluation.

Compensation Management: Job evaluation, Wage Determination,

IV Incentive Plans, Industrial Relations Concept, Machinery for settlement 9
of Industrial Disputes in India, Changing role of trade unions in the
globalized scenario.
Suggested Readings:
1. Dipak Kumar Bhattacharya, Human Resource Management
2. Arun Monappa, Managing Human Resource
3. P.Subba Rao, Essential of HRM and Industrial Relations
4. C.B. Memoria, Personnel Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: Human Resource Development, by Kailash B L Srivatava, Indian
Institute of Technology (IIT), Kharagpur via SWAYAM.
 Course Code: BBA 204 Course Title: Marketing Theory and Practices
Course outcomes:
The aim of the course is to build knowledge and understanding of Marketing management among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic
ideas about Marketing Theory and Practices. The outcome of the course will be as follows:
 To provide knowledge about Marketing Theory and Practices.
 To provide knowledge about market segmentation and marketing mix.
 To give an overview about marketing research.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=45
Introduction to Marketing: Definition, nature, scope & importance of
I Marketing Management, Core concepts of marketing: selling concept,
production concept, modern marketing concept, societal marketing. 11

Market segmentation: Concept, basis of segmentation, its Importance in

II marketing; Targeting: Concept, Types, Importance; Positioning: 11
Concept, Importance, Brand positioning, Repositioning.
Marketing Mix: Product – Product Mix, New Product development, types
of product, Product life cycle, Branding and packaging. Distribution –
Concept, importance, different types of distribution Channels.
III 13
Marketing Mix: Price – Meaning, objective, factors influencing
pricing, methods of pricing Promotion – Promotional mix, tools,
objectives, media selection & management
Marketing Research: Importance, Process & Scope. Marketing
IV Information System: Meaning, Importance and Scope. Consumer 10
Behaviour: Concept, Importance and factors influencing consumer
Behaviour.
Suggested Readings:
1. Philip Kotlar, Marketing Mgt. (PHI)
2. Etzet, Walker, Stanton, Marketing
3. Rajan Saxena, Marketing Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA 205 Course Title: Business Mathematics
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Mathematics among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic
ideas about Business Mathematics. The outcome of the course will be as follows:
 To provide knowledge about Mathematics and its use in business.
 To make able about mathematical calculations.
 To learn about the use of set theory and calculus in business.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
No. of Lectures
Unit Topics Total=45
Matrix: Introduction, Square Matrix, Row Matrix, Column Matrix,
Diagonal Matrix, Identity Matrix, Addition, Subtraction &
I Multiplication of Matrix, Use of Matrix in Business, Mathematical 13
Induction.
Inverse of Matrix, Rank of Matrix, Solution to a system of equation
by the ad-joint matrix methods &Gaussian Elimination Method.
Percentage, Ratio and Proportion, Average, Mathematical Series-
II Arithmetic, Geometric & Harmonic, Simple Interest & 12
Compound Interest
Set theory: Notation of Sets, Singleton Set, Finite Set, Infinite Set, Equal
III Set Null Set, Subset, Proper Subset, Universal Set, Union of Sets,
Intersection of Sets, Use of set theory in business, Permutation & 11
Combination.
Concept of Differentiation and Integration, Maxima and Minima in
IV Differentiation, Application of Differentiation & Integration in Business 9
(No proof of theorems, etc.)
Suggested Readings:
1. Mehta & Madnani, Mathematics for Economics
2. Mongia, Mathematics for Economics
3. Zamiruddin, Business Mathematics
4. Raghavachari, Mathematics for Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
 Course Code: BBA 206 Course Title: Production and Operations Management
Course outcomes:
This course is designed to acquaint the students with decision making in planning, scheduling and control of
Production/Operation function and the effective acquisitions, storage and flow of materials in both
manufacturing and service organizations so as to achieve total productivity.The outcome of the course will be
as follows:
 To provide knowledge about product transformation.
 To provide knowledge about plant location and layout.
 To give an overview about production planning and quality management.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
No. of Lectures
Unit Topics Total=45
Transformation process model: Inputs, process and outputs; Classification
of operations; Responsibilities of Operations Manager; New Product
I Development, Selection and Design of Product/ Services. 13
Plant location, Process types in manufacturing: Project, job, batch, line,
II mass, continuous; Process types in services: Professional services, services 12
shops, mass services, Layout planning.

Production planning techniques for various process choices, techniques of

III production control aggregate planning techniques, Purchase Management,
Material Requirement Planning, Inventory Management, JIT, Material 11
handling, Store management.
Quality assurance; Total quality management (TQM) model, concept of
IV Six Sigma and its application, Introduction to Work Study; Method study; 9
Work measurement, Maintenance and types

Suggested Readings:
1. Adam, Everett E. and Ebert, Ronald J. Productions and Operations Management: Concepts,
Models and Behaviour. Prentice Hall of India, New Delhi..
2. Buffa Elwood S. and Sarin Rakesh K. Modern production/Operations Management. Jhon
Wiley, New York.
3. Chase, R.B. and Aquilano, JJ. Production and Operations Management. Richand D. Irwin,
Homewood, Illinois
4. Dobler, Donald W and Lee, Lamer. Pruchasing and Materials Management. McGraw Hill,
New York.
5. McClain, John O. and Joseph, Thoms L. Operations Management: Production of Goods and
Servies. Prentic Hall of India, New Delhi.
6. Muhlemann, Alan; Oakland, John and Lockyer, Keith. Production and Operations
Management Macmillan India, New Delhi..
7. Shroeder, Roger G. Operations Management. McGraw Hill, New York.
8. Starr Martin K. Managing Production and Operations. Prentice Hall Englewood Cliffs, N.J.

Suggested Continuous Evaluation Methods:

In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: Production management by Dr. NilamPanchal, B K School of
Business Management, Gujrat University via SWAYAM.
 Course Code: BBA 301 Course Title: Management & Cost Accounting
Course outcomes:
The objective of this paper is to give the basic knowledge about the Management and cost accounting. The
outcome of the course will be as follows:
 To give an overview of accounting in management.
 To help understand what cost accounting is.
 To provide knowledge about product costing.
 To explain the concept of marginal costing.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit No. of
Topics Lectures
Total=45
Introduction: Meaning, Nature and Scope of Management Accounting, Functions
I Relationship of Management Accounting, Financial Accounting and Cost 12
Accounting

Cost Accounting: Nature and Scope of Cost Accounting, Cost concepts and
II classifications, Methods and Techniques, Installation of a Costing System; 11
Accounting for Material, Labour and Overheads
Product Costing: Single unit costing-preparation of cost sheet, Process costing,
III Contract costing (Elementary numerical problems) 12
Marginal Costing and Absorption Costing, Break-even analysis,
IV 10
Suggested Readings:
1. Maheshwari S.N., Advanced Problem and Solutions in Cost Accounting

2. Khan & Jain, Management Accounting

3. Gupta, S.P., Management Accounting

Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses: Management Accounting by Dr. Deepak Raste,
ShreeSahjanandVanijyaMahavidyalaya via SWAYAM.
 Course Code: BBA302 Course Title: Business Law
Course outcomes:
The objective of this paper is to give the basic knowledge about the rules and regulation of execution of
Business. The outcome of the course will be as follows:
 To explain the law of contract.
 To provide knowledge about sales of goods.
 To give an overview about law relating to companies.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit No. of
Topics Lectures
Total=45
The Indian Contract Act 1872: Scope of the Act, Essential of A Valid
I Contract, Agreement, Performance of Contracts, Breach of Contract & 12
Remedies, Quasi-Contracts

II The Sale of Good Act, 1930: Formation of Contract, Conditions & 11

Warranties, Rights of an Unpaid Seller, Performance of the Contract of Sale
The Negotiable Instruments Act, 1881: Nature and Types of negotiable
III instruments, Negotiation and Assignment, Holder-in-Due Course, Dishonour 12
and Discharge of Negotiable Instrument; Arbitration
The Companies Act, 1956: Nature and Type of Companies, Formation of
IV Companies, Memorandum and Articles of Association, Prospectus, Share 10
capital, Membership, Meetings and Winding-Up
Suggested Readings:
1. Avatar Singh, Company Law
2. Khergamwalla, JS, The Negotiable Instrument Act
3. Ramaya A, A Guide to Companies Act
4. Tuteja SK, Business Law for Managers
Suggested equivalent online courses: Corporate Law by Prof. (Dr.) Harpreet Kaur, National Law
University. Delhi, via SWAYAM.
 Course Code: BBA303 Course Title: Advertising Management
Course outcomes:
The aim of the course is to build knowledge and understanding of advertisement among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about advertising Management. The outcome of the course will be as follows:
 To provide knowledge about advertisement and its use in business.
 To make able about advertisement concept and its management.
 To learn about the use of advertisement in business.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=45
Advertising: Introduction, Scope, importance in business: Role of
advertising in social and economic development of India: Ethics
I and truths in Indian Advertising. 13
Integrated Communication Mix (IMC)-meaning, importance;
II Communication meaning, importance, process, communication mix 12
components, role in marketing, Branding-meaning, importance in
advertising.
Promotional objectives – importance determination of promotional
III objectives, setting objective DAGMAR; Advertising Budget importance,
establishing the budget- approaches allocation of budget. 11
Advertising Copy-meaning components types of advertising copy,
IV importance of creativity in advertising; Media planning-importance, 9
strategies, media mix. Advertising research – importance, testing
advertising effectiveness market testing for ads; International
Advertising-importance, international Vs local advertising.
Suggested Readings:
1. Advertising and Promotion George E. Beich& Michael A. Belch. T.M.H.
2. Advertising Management, Concept and Cases ManendraMohan,TMH
3. Advertising Management Rajeev Batra, PHI

Suggested Continuous Evaluation Methods:

In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA304 Course Title: Introduction to Business Analytics
Course outcomes:This course elaborates on the practical aspects of Business Analytics which students can
apply to develop insights about products, services and their markets. Course outcomes cover the skills to
formulate, organize, implement the operational plans to carry out operations of a manufacturing or service
organization. Focus of the course is on acquiring skills to optimally execute operational activities with
expected system efficiency and judge the quality of products and services. On completion of this course, a
learner will be able to:
 understand various quantitative and statistical methods
 compute and analyze data using these methods
 demonstrate use of quantitative and statistical techniques for data analysis
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit No. of
Topics Lectures
Total=45
Exploring Data Analysis: Introduction, Data Types; Data Visualization. Process
I of Business Analytics; Tools for AnalyticalProcess; Role of Analytics Team; 13
Types of Analytics; Descriptive Analytics; Predictive Analytics; Prescriptive
Analytics; Applications and Usage of Descriptive and Predictive Analytics in
Business Operations
News vendor Problem; Forecasting using Historical Demand Data; Predictive
II Analytics, Risk and Decision making in uncertainty: using optimization models, 10
Simulation Models; Prescriptive Analytics, High Uncertainty: using Decision
Trees of Sale
Introduction to People Analytics, and Performance Evaluation; basic principles
III of people analytics; Analytics for Staffing cycle; tools and techniques of 12
organizational network analysis; Talent Analytics: Data usage and analytics for
talent assessment and maximizing the employee ability
Supply Chain Overview; Models; Domains in a Supply Chain;Sell Analytics;
IV Logistics Analytics; Make Analytics; Source Analytics; Cash Cycle to Measure 10
Supply Chain Efficiency
Suggested Readings:
1. Bertsimas and Freund, (2004). Data, Models, and Decisions: The Fundamentals of Management
Science, Dynamic Ideas.
2. Winston (2003). Operations Research: Applications and Algorithms, Cengage Learning Hillier and
Lieberman (2012). Introduction to Operations Research, McGraw Hill.
3. Albright, Winston, Zappe (2010). Data Analysis and Decision Making, Cengage Learning.

Suggested Continuous Evaluation Methods:

Suggested Continuous Evaluation Methods: In addition to the theoretical inputs the course will be delivered
through Assignments and Problem-solving exercise. This will instil in student a sense of problem
identification, generating solution, decision making and practical learning. Student learning will be evaluated
through Written Tests and Quizzes.
 Course Code: BBA305 Course Title: Business Communication
Course outcomes:The objective of this paper is to give the basic knowledge about the communication in
context of business organisations. The outcome of the course will be as follows:
 Understanding communication process.
 Getting insights into the purpose of business communication.
 Learn about written correspondence
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit No. of
Topics Lectures
Total=45
Introduction: Meaning and objective of Business communication, Forms of
I Communication, Communication model and process, Principles of Effective 12
Communication
Corporate Communication: Formal and Informal Communication, Networks,
II 11
Grapevine, Barriers in Communication, Groups discussion, Mock Interviews,
Seminars, Individual and Group Presentations
Essential of effective Business letters, Writing Important Business letters
including correspondence with Bank and Insurance companies; Oral & Non-
III verbal communication: Principles of Oral Presentation, Factors affecting 12
Presentation, effective Presentation skills, conducting Surveys; Body
Language, Para Language, Effective Listening, interviewing skill, Writing
Resume, Letter and Application;
Modern forms of communication, international communication, Cultural
IV sensitiveness and cultural context, Writing and presenting in international 10
situations
Suggested Readings:
1. Bapat &Davar, A Text book of Business Correspondence
2. Bhende D.S., Business Communication
3. David Berio, The Process of Communication
4. Gowd& Dixit, Advance Commercial Correspondence
5. Gurky J.M., A Reader in Human Communication
 Course Code: BBA306 Course Title: Business Environment
Course outcomes:
The objective of this paper is to give the basic knowledge about the environment in which a business thrives
and has to operate. The outcome of the course will be as follows:
 Understand the business environment.
 Understand how it affects businesses.
 Have understanding of the industrial policy and regulations
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit No. of
Topics Lectures
Total=45
Introduction: Concept, Significance and Components
I ofBusiness environment, Factor affecting Business Environment, Micro 12
and Macro environment.

Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-

II 11
Public Sector & Private Sector
Industrial Policy-Brief historical perspective; New industrial policy of India,
III Socio-economic implications of Liberalization, Privatization and 12
Globalization
Role of Government in Regulation and Development of Business; Monetary
and Fiscal Policy; EXIM Policy, FEMA; Overview of International Business
IV Environment, Trends in World Trade: WTO-Objectives and role in 10
international trade.

Suggested Readings:
1. Francis Cherunilum, Business Environment
2. K. Aswathapa, Business Environment
 Course Code: BBA401 Course Title: Supply Chain Management
Course outcomes:
The objective of this paper is to give the basic knowledge about the Supply Chain Management for goods and
services. The outcome of the course will be as follows:
 Understand the concept of supply chain management
 Getting insights on supply and demand management.
 Understand benchmarking.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit No. of
Topics Lectures
Total=45
Introduction, Definition of Supply Chain Management, Evolution of the
I Concept of Supply Chain Management, Key Drivers of Supply Chain 12
Management, Typology of Supply Chains, Cycle View of Supply Chain,
Problems in SCM and Suggested Solutions
Introduction, Three Components of SCM, Demand Management, Demand
II Forecasting; Introduction, Supply Management, Evolution of ERP, Concept 11
of ERP in SCM, Quick Response and Accurate Response System in SCM, Use
of Other Planning Strategies
Introduction, Understanding the Benchmarking Concept, Benchmarking Process,
III Benchmarking Procedure 12
Introduction, New Developments in Supply Chain Management,
Outsourcing Supply Chain Operations, Co-Maker ship, The Role of E-
IV Commerce in Supply Chain Management, Green Supply Chain 10
Management, Distribution Resource Planning, World Class Supply Chain
Management
Suggested Readings:
1. Supply Chain Management by Michel H Hungo
2. Supply Chain Management by Sunil Chopra
 Course Code: BBA402 Course Title: Research Methodology
Course outcomes:
The objective of this paper is to give the basic knowledge about the Research Methodology and develop
research acumen. The outcome of the course will be as follows:
 Understand what research is.
 Understand the research process.
 Get insights on data collection and analysis.
 Understand how to write and present research report.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit
No. of
Topics
Lectures
Total=45

Introduction: Meaning of Research, Objectives of Research, Types of Research,

Research Process, Research Problem formulation; Research Design: Features of a
I good research design; Different Research Designs; Measurement in Research;
Data types; Sources of Error 12

II Sampling Design: Census & Sample Surveys; Steps in Sampling Design; Types 11
of Sample designs-Probability & Non Probability sampling.
Processing & Analysis of Data: Processing operations; problems in processing;
III types of analysis, Hypothesis Testing: Chi-square test, Z-test, t-test, F-test. 12
Presentation: Diagrams; graphs; chars. Report writing; Layout of Research
IV report; Types of Reports; Mechanism of writing a Research report; Precautions 10
for writing report.
Suggested Readings:
1. C.R. Kothari, Research Methodology
2. Banerjee S. and Roy Ramendu, Fundamentals of Research Methodology
3. Kumar, R. (2018). Research methodology: A step-by-step guide for beginners. Sage.
 Course Code: BBA403 Course Title: Performance Management and Compensation Management
Course outcomes:
The course is designed toequip students with Performance management concept and implementation, promote
understanding of issues relating to compensation management in the corporate sector and public services, and
to impart skills in designing compensation management, system policies and strategies. The outcome of the
course will be as follows:
 Understand the basics of performance management and compensation management.
 Understand performance appraisal.
 Learn what internal and external equity is.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit No. of
Topics Lectures
Total=45
Definition, concerns and scope, Historical developments in Performance
Management, Performance appraisal Vs performance management,
Characteristics, Objectives, Principles (Engagement maximizing using OSCAR),
Importance of Performance management & challenges. Performance management
model, Performance management process, Essence and Implications of
I Performance Management-critical appraisal. 12
Purpose of Appraising - Methods of appraisal - appraisal system design -
Implementing the appraisal system - Appraisals and HR decisions, PMS:
Introduction, objectives, functions, characteristics, Manager’s performance
management, Performance counselling: concept, definition, principles,
II counselling skills & approaches. 11
Compensation Management: Concept, objectives and philosophy, compensation
III as motivational tool, strategic perspective of compensation and benchmarking, 12
economic and behavioral theories related to reward management.
Internal and External equities in compensation system, Understanding inter and
IV intra industry compensation differentials, designing pay structures, Broadband 10
and job family pay structure.
Suggested Readings:
1. Prem Chadha: Performance Management, Macmillan India, New Delhi, 2003.
2. Michael Armstrong & Angela Baron, Performance Management: The New Realities, Jaico Publishing
House, New Delhi, 2002.
3. T.V.Rao, Appraising amd Developing Managerial Performance, TV Rao Learning Systems Pvt
Limited, Excel Books, 2003.
4. David Wade and RonadRecardo, Corporate Performance Management, Butter Heinemann, New Delhi,
2002.
5. Belcher, David W. Compensation Administration, Prentice Hall, N.J.
6. Bragess, Lenard R. Wage and Salary Administration. Charles E. Merril, London.
7. Henderson, Richard I. Compensation Management: In knowledge- Based World. Prentice Hall Inc.,
N.J.
8. Johri, C.K. Industrial Policy and Industrial Relations. Shri Ram Centre for Industrial Relation and
Human Resources, New Delhi.
9. Lanham, Elizabeth. Administration of wages and Salaries. Harper & Row, New York.
10. Lupton, Tom. Payment Systems. Penguin Books, London.
11. Papola, T.S. Principles of Wage Determination. Somaiya Publications Bombay.
12. Pramod, Verma. Wages Determination : Concept and Cases. Wiley Eastern, New Delhi.
13. Rock, Micton, Hand book Wage and Salary and Administration. McGraw- Hill, New York,
 Course Code: BBA 404 Course Title: Entrepreneurship Development
Course Outcome:
The Objective is to provide adequate Knowledge to the Students for setting up ofsmall-scale Business
Organization and Industry. The outcome of the course will be as follows:
 Learn what entrepreneurship means.
 Understand how to plan for a business venture.
 Learn how to run and manage a business.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit No. of
Topics Lectures
Total=45
Entrepreneurship: Definition of Entrepreneurship, Characteristics of
I Entrepreneur, Concept of 12
Entrepreneurship-Conceptual Model, theories of Entrepreneur, Traits of a True
Entrepreneur, Difference between Entrepreneur and manager.
Business Planning: Idea Generation, Choice of product, Sources of idea, Idea
II Processing, Screening and project Identification, creativity performance, 11
Feasibility Analysis, Project planning.

International Entrepreneurship Opportunities: The nature of international

III entrepreneurship, importance of international business to the firm, International 12
and domestic Entrepreneurship, Institutional support for new ventures:
supporting organization; incentives and facilities; financial institutions and
SSI’s, Govt. policies for SSIs.
Marketing & New venture Development: Organizing & Financing the New
IV Venture, Financial Resources for New Venture, Venture expansion Strategies, 10
Entrepreneur Motivation.
Suggested Readings:
1. C B Gupta -Entrepreneurial Development
2. Holt - Entrepreneurship: New Venture Creation (Prentice-Hall)1998
3. S S Khanka -Entrepreneurship Development
4. Prasana Chandra -Project Management
5. Desai Vasant -Rural Development
6. Kamat G S - Managing Cooperative Management
7. Rajeev Roy - Entrepreneurship
 Course Code: BBA 405 Course Title: Investment Analysis & Portfolio Management
Course outcomes:
The objective of this paper is to give the basic knowledge about the investment analysis and portfolio
management.The outcome of the course will be as follows:
 Learn how to evaluate an investment.
 Understand investment alternatives.
 Understand what a portfolio is.
 Learn how to manage a portfolio.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit No. of
Topics Lectures
Total=45
Investments: Nature, scope, objective and Process of investments analysis,
I concept of return and risk analysis, measurement of return and risk: Systematic 12
and Unsystematic Risk.
Investment Alternatives: Investment instrument of Capital Market and Money
II 11
Market, Valuation of Fixed and Variable securities non-Security forms of
Investment, Government Securities, Mutual Fund, Real Estate and Gold.
Fundamental Analysis: Economic analysis industry analysis and company
III analysis Technical Analysis: Trends, indicators, indices and moving average 12
applied in technical analysis. Efficient Market Hypothesis: weak, semi-strong
and strong market and its testing techniques

Portfolio Management: Meaning, importance and objectives of portfolio and

portfolio management, Risk and Return- Definition types and
IV 10
importance.Portfolio Analysis: Risk Measurement; Estimating rate of return and
standard deviation of portfolio returns; Effects of Combining securities;
Suggested Readings:
1. Security analysis and Portfolio Management by Punithavathy Pandian
2. Morris, P. W., & Pinto, J. K. (2007). The Wiley guide to project, program, and portfolio
management (Vol. 3). John Wiley & Sons.
3. Ginger Levin, P. M. P., & John Wyzalek, P. (Eds.). (2014). Portfolio management: A strategic approach.
CRC Press.
4. Reilly, F. K., & Brown, K. C. (2011). Investment Analysis and Portfolio Management (Text Only).
Cengage Learning.
 Course Code: BBA 406 Course Title: Retail Management
Course outcomes:
The objective of this paper is to give the basic knowledge about retail marketing management.The outcome of
the course will be as follows:
 Understand what retailing is.
 Learn different retail strategy.
 Learn different financial strategies.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit No. of
Topics Lectures
Total=45
Retailing: Introduction- Retail Management Decision Process-Types of retailers-
Type of merchandise-Variety and assortment-Services offered-Formats-Types of
I ownership, Multichannel Retailing-Types-Benefits offered-Challenges, Customer 12
buying decision process-Types of buying decisions-Factors affecting buying
decision-Market Segmentation, International market attractiveness
Retail Strategy: Target market & Retail format-Gaining Competitive Advantage-
II Growth Strategies, Strategic Retail Planning Process, Retail Locations-Types- 11
Evaluation of Site areas-Number of stores-Trade areas-Evaluation of Trade areas-
Negotiating a lease, Human Resource Management-Issues-Organisation Structure
of retail firms-Issues in design-Nurturing talent, Customer Relationship
Management-Process-Customer databases
Financial Strategy: Strategic Profit Model-Asset management path-Profit
III management path-Financial strength analysis, Information System & Supply 12
Chain Management-Information flow-Merchandise flow-Distribution Centres-
Issues
Merchandise Management: Merchandise planning process-Forecasting Sales-
Develop assortment plan-Set inventory levels-Merchandise allocation, Buying
Merchandise-Brand Alternatives-National Brands-Private label brands-Sourcing
and Buying, Negotiating with vendors and Issues-Ethical & Social
IV 10
responsibilities, Retail Pricing-Strategies-Pricing considerations-Setting prices-
Pricing techniques- Issues in pricing, Retail Communication-Building Brand
Image and Brand Equity-Communication Methods-Planning the Retail
communication process
Suggested Readings:
1. Levy, Weitz, Pandit,Retail Management, Tata McGraw-Hill
2. Gilbert,David,Retail Marketing Management, Prentice Hall
3. Vedamani,Gibson, Retail Management, Functional Principles and Practices,Jaico
4. Mathur,UC,Retail Management Text and Cases, I K International Publishing
 Course Code: BBA501 Course Title: Direct and Indirect Tax
Course outcomes:
The aim of the course is to build knowledge, understanding about income tax and GST among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them with the basic ideas. The
outcome of the course will be as follows:
 To provide knowledge about Income Tax and GST.
 To learn how to calculate income tax.
 To understand the mechanism of GST.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
Unit Topics No. of
Lectures
Total=45
I Basic Concepts: Income-tax law: An introduction, Important definitions in the Income Tax Act,
1961, Concept of previous year and assessment year, basis of charge and rates of tax; Residential
status and scope of total income; income not part of total income; different heads of income and 12
provisions governing their computation.
Income of other persons included in assessee’s total income, Aggregation of income: Set-off, or carry
II forward and set-off of losses; Deductions from gross total income; 10
III Computation of total income and tax liability of individuals, advance tax, tax deduction at source and 14
introduction to tax collection at store, provisions of filing return of income and self-assessment.
Concept of indirect taxes; GST Laws; Levy and Collection of CGST and IGST; Basic concepts of
IV time and value of supply, Input tax credit, computation of GST liability, registration, tax invoice, 9
credit and debit notes, electronic way bill, returns, payment of tax.
Suggested Readings:
1. Mehrotra, H.C., Income Tax Law and Account
2. Prasad, Bhagwati, Income Tax Law and Practice
3. Chandra Mahesh and Shukla D.C., Income Tax Law and Practice
4. Agarwal, B.K., Income Tax
5. Jain, R.K., Income Tax
6. https://www.gst.gov.in for relevant provisions of Act and Rules applicable to concerned assessment year.
7. Indirect Taxes – Law and Practice by V. S. Datey
8. All about GST by V S Datey
9. Study materials on GST by ICAI, ICSI
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group Discussions.
This will instil in student a sense of decision making and practical learning.
 Course Code: BBA502 Course Title: Marketing Communication
Course outcomes:
The aim of the course is to build knowledge, understanding and skills in marketing communication among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about IMC and
advertising and their role in overall promotion strategies of the firm. The outcome of the course will be as follows:
 Apply an IMC approach in the development of an overall advertising and promotional plan.
 Enhance creativity, critical thinking and analytical ability through developing an integrated marketing
communication campaign

Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0

No. of
Unit Topics Lectures
Total=45
Marketing Communication: Meaning and its objectives, Integrated Marketing
Communication (IMC): concepts and process, IMC promotion Mix, Advertising -
I Meaning, objectives its role and functions, Classification of advertising, economic, social
and ethical issues in advertising, DAGMAR approach, STP strategies in advertising, 11
Advertising Agencies,
Process in Advertising: Consumer and mental process in buying, AIDA model, Hierarchy
of effects model, Information processing model, Advertising Budget – Top down and
II Build up approach, methods of advertising – Affordable method, arbitrary allocation 11
method, percentage of sales method, competitive parity method, Objective and Task
method.
Advertising Creativity: Meaning of creativity, Creative strategy, Creative tactics,
Advertising Appeals, USP theory of creativity, Copywriting: Meaning and Definition of
III Copywriting, The Copywriter, Copywriting for Print, Copywriting guidelines, Radio
Copywriting, TV Copywriting, writing for the Web, Tips for writing good web content 12
IV Media Planning and Strategy: Media Types and their characteristics; 11
Setting Media objectives; Steps involved in media planning,
evaluation of media, media scheduling strategy, Evaluation of advertising effectiveness –
need and purpose of evaluation, pre-testing and post testing techniques, Advertising
research, decision areas in international advertising.
Suggested Readings:
1. George E Belch & Michael A Belch: Advertising and promotion- An integrated Marketing Communication
Perspective-McGraw Hill Education
2. Chunawala&Sethia: Foundations of Advertising Theory & Practice; Himalaya Publishing House
3. Copley Paul: Marketing Communications Management Concepts & theories, Cases and Practices; Butterworth
Heinemann Publication.
4. Aaker, David A. et al., Advertising Management, PHI,
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group Discussions.
This will instil in student a sense of decision making and practical learning.
 Course Code: BBA503 Course Title: Small Business Management
Course outcomes:
Small business is an important segment of economy as it not only develops entrepreneurship but also a
bigemployment creator. This course aims to equip the students with conceptual foundations of small business and how
they can make use of it while handling the business. The outcome of the course will be as follows:
 Understand the concept of small business.
 Learn how to set up a small business.
 Learn about government policies for small businesses.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures Total=45
Unit Topics
Concept and definition, Nature and Characteristics, Relationship
between small and large business, scope and types of small business.
I 12

Small business as a seedbed of entrepreneurship, Role of small

business in Indian economy, Problems of small-scale industries,
II Growth of small sector in India. 12

Establishing small scale enterprise: Opportunities scanning, Market

III assessment for small scale enterprise, Selection of site and choice of 12
technology; Project formulation and project report.
Small scale sector in India; SSI sector committee reports, Govt.
IV policy initiatives; Reservation of items in SSI sector; Infrastructure 9
facilities.
Institutional support for SSI; Incentives & subsidies for small units;
Technological upgradation, Marketing & Financial management in
small enterprises; Sickness in SSI sector.
Suggested Readings:
1. Shukla, M.B. “Entrepreneurship and small business management” Kitabl Mahal, Allahabad.
2. Desai, Vasant, “Management of small industry”

Suggested Continuous Evaluation Methods:

In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA504 Course Title: Sales management
Course outcomes:
The aim of the course is to build knowledge, understanding and skills in sales management among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about sales
management. The outcome of the course will be as follows:
 To provide knowledge about sales personnel and salesmanship.
 To provide knowledge about personal selling and focus light on the different perspectives of managing
sales force.
 To give an overview about importance of sales force in organization. To give an overview about concept
of distribution channels.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0

No. of Lectures
Unit Topics
Total=45
Introduction to Sales Management: Concept, Evolution of sales
I function, Objectives of sales management positions, Functions of Sales 12
manager and their relation with other executives.
II Salesmanship: Theories of personal selling, Types of Sales executives, 12
Qualities of sales executives, Personal selling process, Showroom & exhibition,
Sales Organization and Relationship: Purpose of sales organization, Types of sales
III organization structures, Sales department external relations, Distributive network
relations. 12
Sales Force Management: Recruitment and Selection, Sales Training, Sales
Compensation.
Distribution Network Management: Types of Marketing Channels, Factors
affecting the choice of channel, Types of middleman and their characteristics,
IV 9
Concept of physical distribution system.
Suggested Readings:
1. Cundiff, Still, Govoni, Sales Management

2. Pradhan, Jakate, Mali, Salesmanship & Publicity

3. S.A. Chunawalla, Sales Management

Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Course Code: BBA 505 Course Title: Working Capital Management
Course outcomes:
The aim of this course is to make the student verse in working capital management. The outcome of the course
will be as follows:
 Understand what working capital is.
 Understand how to manage assets.
 Learn how to finance working capital.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0

No. of
Unit Topics
Lectures
Total=30
CONCEPTS AND DETERMINATION OF WORKING CAPITAL  10
I Conceptual Framework  Operating Environment of Working Capital 
Determination of Working Capital  Theories and Approaches
II MANAGEMENT OF CURRENT ASSETS  Management of 12
Receivables  Management of Cash  Management of Marketable
Securities
FINANCING OF WORKING CAPITAL NEEDS  Bank Credit – Basic
III Principles and Practices  Bank Credit – Methods of Assessment and
Appraisal  Other Sources of Short-Term Finance 12
WORKING CAPITAL MANAGEMENT: AN 11
INTEGRATED VIEW  Liquidity vs Profitability 
IV
Payables Management  Short-Term International
Financial Transactions  Integrating Working Capital
and Capital Investment Process
Suggested Readings:
1. Working capital management and finance by Himanshu Gupta and R K Gupta
2. Working Capital management by V K Bhalla
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA 506 Course Title: Industrial Relations & Labour Laws
Course outcomes:
This course will help students identify and develop an overview of industrial relations. It will help in acquiring
knowledge and understanding of Industrial Labour and General Laws. On completion students will have:
 Knowledge of Industrial Relation framework
 Competency to understand the importance of Employee Relation within the perspective of Industrial
Relation
 Knowledge about relevant Laws of HR management
 Competency to interpreted and implement the Labour Laws within organization.
 Competency to use Collective Bargaining and Grievance redressal Mechanism
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0

No. of
Unit Topics
Lectures
Total=45
Industrial Relations: Role - Importance - Trade Unions - Industrial
I disputes and their Resolutions. 10
II Participative Management: Structure - Scope - Collective Bargaining - 12
Works Committee - Joint Management Councils - Pre-Requisite for
successful participation - Role of Government in Collective
Bargaining.
Industrial unrest: Employee dissatisfaction - Grievances - Disciplinary
III Action - Domestic Enquiry - Strikes - lockout - Prevention of Strikes -
Lockouts. Discipline: Positive, negative discipline, disciplinary 12
procedure, Absenteeism, Turnover, Dismissal and Discharge.

Factories Act: Meaning, Definition – Welfare – Safety – Health Measures.

IV Workmen’s Compensation Act and International Labor Organization - 11
Role and Function, General provisions of Bonus Act
and Gratuity Act
Suggested Readings:
1. Sreenivasan M.R - Industrial Relations &Labor legislations.
2. Aswathappa K - Human Resource and Personnel Management.
3. Subba Rao P - Human Resource Management and Industrial Relations.
4. Monoppa - Industrial Relations. 5. S.C. Srivastava, Industrial Relation of Labour Laws.

Suggested Continuous Evaluation Methods:

In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA601 Course Title: Project Management
Course outcomes:
 Students will be able to understand the characteristics of Project and Project Management Knowledge
 The students will understand the managerial process along with tools & techniques used in Project
management Knowledge
 Students will understand the scheduling and monitoring process in Project. They will be able to apply PERT
and CPM method for project scheduling
 Students will understand the perspectives in which optimum decisions are to be taken in case of risks with
planned activities in project
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
No. of
Unit Topics Lectures
Total=45
I Definitions & Characteristics of Project, Types of Projects, Project Life Cycle, Project
Management Process: Introduction, Tools & Techniques of Project Management. 10
Project Team and Scope of
Project Management, Project Organization.
II Project Identification & Selection: Identification, Generation of ideas, Approaches to
Project Screening and Selection, Project Rating Index. Market & Demand Analysis 12
Techniques: Survey & Trend Projection
Methods. Project Risk Management
Project Costing: Fundamental components of Project Cost, Types of Costs: Direct,
Indirect, Recurring, Non-Recurring, Fixed, Variable, Normal, Expedite costs. Project
III Financing and Budgeting: Sources of Finance, Social Cost Benefit Analysis (SCBA) of 12
Project, Project Scheduling and Network Analysis: Steps in Project Scheduling and
Network design, Introduction to CPM and PERT,
Monitoring and Control: Planning- Monitoring and Control Cycle. Project Management
Information System. Milestone Analysis and Tracking Gantt chart. Earned Value
IV Analysis (EVA): Planned Value (PV), Earned Value (EV), Cost Variance (CV), 11
Schedule Variance (SV), Cost performance Index (CPI), Schedule performance Index
(SPI). Project Termination: Types of Terminations, Project Termination Process

Suggested Readings:
1. Project Management- A Managerial Approach: Jack R. Meredith Broyhill Samuel J. Mantel, Jr (John Wiley
& Sons)
2. Project Management : Mr. Sanjiv Marwah- (Wiley Dreamtech)
3. Project- Preparation, Appraisal, Budgeting and Implementation: Chandra Prasanna - (TMH)
4. Project Management Core Text Book : M R Gopalan (Wiley) Quantitative Techniques in Management : N D
Vohra (TMH)
5. Entrepreneurship and Small Business Management : M B Shukla
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA 602 Course Title: Marketing of Services
Course outcomes:
Services are a very important area of in the prevailing business scenario. This course is concerned
primarily with the conceptual and practical dimensions of marketing of services. It will examine the
distinguishing features of consumers of services, delivering of service and related issues.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-1-0
No. of
Unit Topics Lectures
Total=45
Nature and definitions of services. Differences in goods versus services marketing,
I Services marketing Mix. Trends in services marketing. Classification of different types of
services, Taxation of services. 11

Positioning and differentiation of services, Positioning process. Consumer behavior in

II services: Consumer purchase behavior in services. Consumer decision making, Creating 11
the service product-stages in new service development, Service blueprint.

III Distributing services-Distribution in service context, Services distribution planning,

Options for service delivery, Key intermediaries for service delivery and strategies for 12
effective service delivery.
Marketing research for services, Marketing planning for services, Internal marketing,
Relationship marketing, Measurement of service Quantity. Pricing of services and
integrated services marketing communications. Co-operative management: Co-operation: 11
meaning and objectives, Development of –Cooperatives in rural areas, Co-operative credit
societies, Co-operative marketing, Evolution of some successful co-operative organisation.
IV
Suggested Readings:
1. Services Marketing by Govind Apt (oxford Higher Education)
2. Services Marketing teset by Harsh V. Varma (Pearson Education)
3. Sadhu & Singh, “Fundamentals of Agricultural Economics”, Himalaya Publishing House.
4. Desai R.G., “Agricultural Economics”. Himalaya Publishing House.
5. Singh S., “Rural marketing management” , Vikas Publishing House.
6. Singh K., Rural Development-Principles, Policies and Management”, Sage Publications.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Course Code: BBA603 Course Title: Agricultural and Rural Marketing
Course outcomes:
The course aims to familiarize the students with the basic concepts of Rural Marketing, the nature of the Rural
Consumer, and marketing of agricultural inputs and produce.

Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0

No. of Lectures
Unit Topics Total=45
Rural Marketing Concept --- Nature --- Scope --- Significance of
I Rural Marketing --- Factors contributing to Growth of rural markets -- 10
- Components and classification of Rural markets --- Rural Market VS
Urban Market --- e-rural marketing.
Agricultural Marketing – Concept --- Nature and Types of Agriculture
II produce --- concept and types of Agricultural Markets --- Marketing 11
channels --- Methods of Sales --- Market functions ---
Agricultural Marketing RisksMarketing agencies --- Marketable
III surplus --- Characteristics of Scientific Marketing --- Risks involved 11
in marketing --- Types of risks --- Measures to minimise risks ---
Contract Marketing (Farmer – Processor linkage) --- Distress sales.
Issues in Rural Marketing - Rural Consumer behaviour --- features ---
factors influencing --- Lifestyle of rural consumer --- FMCG sector in
IV Rural India --- concept and classification of consumer goods --- 13
Marketing Channels for FMCG --- Fast growing FMCG --- Marketing
of consumer durables --- The role of Advertising
Suggested Readings:
1. Badi R.V. Badi N.V. Rural Marketing Himalaya Publishing House – 2010 Page Nos. for Module 1 P.No.
3 to 7, 15 to 44, 33.
2. Acharya S.S. Agarwal N.L. Agriculture Marketing in India Oxford & IBH Publishing Company Pvt. Ltd.
113-B, ShahpurJat, Asian village side Now Delhi India 110 049 India Fax – 011 41517559 – 2004 Page
No. for Module 2 – 01 to 17, 151, 41 to 44, 185 to 197, 80 to 81, 40 to 61, 69 to 71, 170 to 172, 201 to
204.
3. Understanding Rural Buyer Behaviour, Jham, IIM – B Management Review Vol. 15 No. 3 2003 4
4. Badi R.V., Badi N.V. Rural Marketing P.Nos. – 112 to 114, 233 to 241.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA604 Course Title: International Business
Course outcomes:
The aim of the course is to build knowledge and understanding about International Trade among the student.
The outcome of the course will be as follows:
 To provide knowledge about different methods of international trade.
 To provide knowledge about international economic institutions.
 Students will get an overview about India foreign trade and India’s trade policy.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0

No. of Lectures
Unit Topics Total=45
Overview of International Business: Meaning, significance; Factor
I leading to the growth of International Business; Multinational 10
Companies- Nature and Meaning.International Economics Institution:
World Trade Organisation (WTO), International Monetary Fund(
IMF), World Bank- IFC, IDA, ADB.
Introduction of International Trade: Meaning and need of
II International Trade, Theories of International Trade- Classical 11
Theories; Mercantilism; Absolute Advantage; Comparative
Advantage; and Modern theory; Resource & Trade theory; Specific
factor & Income distribution; The standard Model of Trade;
Competitive Advantage.
Export/Import - Policy, Procedure, Documentation. Export
III Promotion. Regional Trading Block- SAARC, APEC, NAFTA. 11
Foreign Exchange Market- Meaning and need, functions,
Financing Foreign Trade - Letter of Credit, Forfeiting, FERA
and FEMA
Government Influence on Trade: Balance of Payment- Current
Account, Capital Account and Official Reserve Account,
IV 13
Disequilibrium in BOP- Its Causes and measures to correct
disequilibrium. Free Trade V/S Protection; EPZ/SEZ, Quota, Tariff
Suggested Readings:
1. Bhalla, V.K. & Shiv Rama International Business; Environment and Management.
2. Verma,M.L.Foreign Trade Management.
3. Woods, Margaret –International Business.
4. Cherunilam, Francis – Business & Government.
5. Paul, Justin- International Business.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA605 Course Title: Strategic Management
Course outcomes:
The aim of the course is to build knowledge and understanding about Strategic Management among the
student. The outcome of the course will be as follows:
 To develop learning and analytical skills among the students to solve business problems and provide
strategic solutions.
 The course aims to acquaint the students with nature, scope and dimensions of Business Policy and
Strategy Management Process.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0

No. of Lectures
Unit Topics Total=45
What is Strategy? What are Strategic Intent; Mission; Objectives and
I Goals; Policies; Program; Budget; Process of strategic management, 10
Levels of strategy
Identifying strategic alternatives of business; Environmental appraisal
– Internal environment; Key Success Factors; Role of Resources,
II Capabilities and Core Competencies; Competitive Advantage to 12
Competitive Strategies; VRIO Model, External environmental
analysis – PESTEL.
Concept of Value Chain, SWOT Analysis; Tools and Techniques for
Strategic Analysis – TOWS Matrix; Generic Strategies; Competitive
III 12
Strategies - Porter’s 5 Forces Model; The Experience Curve, Grand
Strategy, BCG Matrix; Functional Strategies, Global entry strategies.
Organization Structure; Resource Allocation; Projects and Procedural
issues. Integration of Functional Plans. Leadership and corporate
IV culture; Evaluation and Control: Organizational Systems and 11
Techniques of Strategic Evaluation and Control of Performance and
Feedback.
Suggested Readings:
1. Lawrence, R. Jauch and William F. Glueck; Strategic Management and Business Policy, - McGraw –
Hill
2. Wheelen& Hunger, Concepts in Strategic Management and Business Policy, 12 th edition, Pearson
Education.
3. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill
Education.
4. R. Srinivasan, Strategic Management the Indian context, Prentice Hall of India
5. L. M. Prasad – Strategic Management – Sultan Chand
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instil in student a sense of decision making and practical learning.
 Course Code: BBA 606 Course Title: Training and Development
Course outcomes:
 The field of Training and Development and its role in optimizing performance.
 Applying theoretical concepts and models to training design.
 Designing training interventions using a variety of methodologies.
 Evaluating the effectiveness of training & development interventions.
 Assessing whether training & development is a viable career option.
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=45
Introduction: Concepts and Rationale of Training and Development;
I Difference between Training, Development & Education, overview of 11
training and development systems; organizing training department;
training and development policies; Requisites of Effective Training.
Training Needs Assessment (TNA): Meaning of TNA, Purpose and
II Methods of TNA, the Need Assessment Process – Organizational 11
Analysis, Person Analysis, Task Analysis, Output of TNA. Learning
Theories.
Designing, Conducting & Evaluation of Training Program: Areas of
training, Types of training, System’s Approach to Training, Training
Methods, Designing a training program, contents & scheduling, study
III material, selecting a trainer, deciding method of training, Types of 12
Teaching Aids in Training, Training Evaluation & Methods of
Training Evaluation, Training Effectiveness Models - Kirkpatrick
Model of Training Effectiveness, CIRO Model.
Executive Development: Importance of Executive Development,
Steps in the organization of a management Development Program/
IV Executive Development Program, Methods/ Techniques of 11
Management Development Program, Special Issues in Training &
Development – Legal Issues, Cross Cultural Preparation, Managing
Workforce Diversity, Sensitivity Training, Succession Planning.
Suggested Readings:
1. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill, 5th Edition, 2012.
2. Rao VSP, Human Resourse Management, Excel Books Publication, 3rd Edition. 2013.
3. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd.
4. Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods, Routledge.
5. Dayal, Ishwar, Management Training in Organisations, Prentice Hal
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, and Group
Discussions. This will instil in student a sense of decision making and practical learning.

Examination

 The paper computer fundamental-Practical will be evaluated by internal & external examiner appointed by University.
 Comprehensive viva-voce shall be conducted jointly by internal & external examiners appointed by the University.