Scribd
Upload
62 views2 pages

Principles of Management Course Outline

This 16-week course provides an introduction to marketing principles and concepts. It will cover topics such as the marketing environment, strategic marketing planning, consumer behavior, market segmentation, products and services, promotion, and more. Students will learn about developing marketing strategies and tactics. The course aims to enhance students' conceptual understanding of marketing and its application to decision making. It will be taught by M. Faheem Safdar and will include midterm and final exams, as well as a student project presentation. Required reading includes marketing textbooks by Philip Kotler and Keller.

Uploaded by

faheemsafdar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
62 views2 pages

Principles of Management Course Outline

This 16-week course provides an introduction to marketing principles and concepts. It will cover topics such as the marketing environment, strategic marketing planning, consumer behavior, market segmentation, products and services, promotion, and more. Students will learn about developing marketing strategies and tactics. The course aims to enhance students' conceptual understanding of marketing and its application to decision making. It will be taught by M. Faheem Safdar and will include midterm and final exams, as well as a student project presentation. Required reading includes marketing textbooks by Philip Kotler and Keller.

Uploaded by

faheemsafdar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Class: BBA

Course: Principles of Marketing


Course Instructor: M. Faheem Safdar
E-mail: faheem328@gmail.com
COURSE DESCRIPTION
This course is designed to introduce foundations of marketing as they relate to the whole
business enterprise. This course will focus on developing an understanding of key marketing
concepts. The objective of this course, specifically, is to enhance the conceptual knowledge of
marketing as applicable to decision making process with a focus on tactical marketing mix
decisions. Further it will provide the student with a comprehensive framework to evaluate
marketing decisions and to create successful marketing initiatives.
COURSE CONTENT

Week 1 INTRODUCTION TO MARKETING


 Marketing and the Society
 Importance and scope of marketing
 Definition of marketing
 Nature and concept of marketing
Week 2 MARKETING ENVIRONMENTS
 The Marketing environment
 Macro environment
 Micro environment
 Environmental scanning and monitoring
Week 3 & 4 MARKETING & STRATEGY
 Strategic planning
 Strategic marketing planning
 Forecasting marketing demand
Week 5 & 6 MARKETING DECISIONS
 Information required for marketing decisions
 Reasons for obtaining information
 Marketing research
Week 7 CONSUMER BEHAVIOUR
 Information for purchase decisions
 Consumer decision process
 Influence of social and psychological factors
 Market implications
Week 8 Mid-Term Exam
Week 9 & 10 MARKET SEGMENTATION AND TARGETING
 Factors for Segmentation
 Selecting the target market
 Developing the positioning and target market strategies
Week 11 PRODUCTS AND SERVICES
 Definition of product and services
 Classification of consumer goods
 Classification of business goods
Week 12 PRODUCT DEVELOPMENT AND LIFE CYCLE
 Product development process and commercialization
 Product life cycle stages and its implications
Week 13 & 14 PROMOTION
 Importance and types of promotion
 Channels of communication
 Objectives, budgeting and promotional mix
 Legal environments of promotion
Week 15 Project Presentations
Week 16 Final-Term Exam

READING
1. Principles of Marketing by Philip Kotler
2. Principles of Marketing by Keller

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy