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HND - BI - W7 - Data Visualization2

This document discusses data visualization best practices and pitfalls. It begins by explaining how data visualizations are commonly used but can also be misleading if poorly designed. Several examples of bad visualizations are shown that skew or misrepresent data. The document then provides guidance on proper visualization techniques such as clearly labeling axes, using the right chart type for the data and story being told, keeping visualizations simple, and understanding the audience. It recommends resources for learning more about effective data storytelling through visualization.

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22 views17 pages

HND - BI - W7 - Data Visualization2

This document discusses data visualization best practices and pitfalls. It begins by explaining how data visualizations are commonly used but can also be misleading if poorly designed. Several examples of bad visualizations are shown that skew or misrepresent data. The document then provides guidance on proper visualization techniques such as clearly labeling axes, using the right chart type for the data and story being told, keeping visualizations simple, and understanding the audience. It recommends resources for learning more about effective data storytelling through visualization.

Uploaded by

rashidumilan100
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Unit 14 business intelligence

4.1 Data Visualization 2

1
Bad Data Visualization and Data
Visualization Pitfalls
▪ In an age where information is consumed in mere seconds,
we're seeing more and more visuals used to relay facts and
figures.
▪ Because of that in business, politics or socioeconomics
data visualizations, like graphs, charts, and tables, are
commonplace in the news or business presentations.
▪ They can quickly establish trust, tell a story and illustrate
complex messaging with little more than a glance.

2
Bad Data Visualization and Data
Visualization Pitfalls
Because of above advantages there are inherited
danger in Data visualization
▪ Data visualization can use to feed wrong information easily.
▪ Consumer can misinterpret information because information
in visualization absorb less that minute.
▪ Visuals can be manipulated to support the narration an
author wants to portray.
▪ Poorly design visualization are misleading and confusing
visuals skew data or ideas and can lead to misinformation
guiding important decisions.

3
What's Wrong With This Visualization

4
What's Wrong With This Visualization

5
What's Wrong With This Visualization

6
What's Wrong With This Visualization

7
What's Wrong With This Visualization
500

450

400

350

300

250 2002
2003
200 2004

150

100

50

0
1 2 3 4 5 6 7 8 9 10 11 12

8
What's Wrong With This Visualization

9
What's Wrong With This Visualization

▪ Gizmo says new iPad battery gained 70% in capacity

10
Proper Data Visualization

▪ Arrange data in a clear and presentable manner


▪ Clearly name the axis and values.
▪ Color code different categories.
▪ Organize data in strategic format
▪ Never Go against norms or standards even you give legend
▪ Clearly visualize the story you want to present using color
code or other technique
▪ Avoid cluttering .

11
Proper Data Visualization

▪ Understand what is vital information should captured by


your visualization.
▪ Identify what are the variables that impotent to you or your
organization
▪ Understand the association between those variables
▪ Identify the objective of the data visualization.
▪ Don’t present meaningless data because you have them
▪ Avoid data glut

12
Proper Data Visualization

▪ Identify the right chart for represent data


▪ Know what you want to present to your audience.
▪ Know who are your audience.
▪ Make sure that the chart will not alter , misinterpret or giving
wrong conclusion about data.
▪ Please read the article data visualization 101 by Jami
Oetting [online ] last accessed 02-05-2020
https://blog.hubspot.com/marketing/types-of-graphs-for-data-
visualization.

13
Proper Data Visualization

▪ Keep it simple
▪ The main objective of data visualization is keep data simple
easy to understand and analyze.
▪ Use simple language.
▪ Don’t use adverbs or expressive language.
▪ Label your chart clearly and simple, make it easy to read and
view.

14
Activity

▪ Please watch the YouTube documentary Hans Rosling's 200


Countries, 200 Years, 4 Minutes - The Joy of Stats - BBC 4
https://www.youtube.com/watch?v=jbkSRLYSojo.
▪ Please watch the YouTube video Cole Nussbaumer Knaflic:
"Storytelling with Data"
https://www.youtube.com/watch?v=8EMW7io4rSI&feature=youtu.b
e&t=28.
▪ Visit https://www.gapminder.org/tools/ and use various graphs to
see how world change overtime and evaluate how those graphs
style ,presentation of data how presentation could improve

15
Bibliography

▪ Evergreen, S., 2016. Effective Data Visualization. 1st ed.


▪ Pearson Education, (2013)Data Visualization and Exploring Data. Prentice
Hall.[Online] [Last Accessed 2 May 2020].
http://cs.furman.edu/~pbatchelor/csc105/MyPPT/Visualizing%20Data.pptx .
▪ J. Stefanowski, (2013) Data Visualization or Graphical Data Presentation.
.[Online] [Last Accessed 2 May 2020].
http://www.cs.put.poznan.pl/jstefanowski/sed/DM14-visualisation.pdf
▪ Oetting,J Data visualization 101 by [online ] [Last Accessed 2 May 2020].
https://blog.hubspot.com/marketing/types-of-graphs-for-data-visualization.
▪ Aploris.com. 2020. Aploris: Simple And Insightful Powerpoint Charts For
Windows And Mac. [online] Available at: <https://www.aploris.com/> [Last
Accessed 2 May 2020].

16
Next Week

▪ Data mining
▪ What is Data Mining.
▪ Real life Examples in Data Mining.
▪ Data Mining Techniques.
▪ Steps of Data Mining.
▪ Data Analytics.
▪ Benefits Drawbacks and Challenges
▪ Popular Data Mining Tools

17

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