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Inovasi Produk

This document discusses innovation and product innovation. It defines innovation as transforming new ideas and knowledge into new products and services. It outlines the importance of innovation for consumers, businesses, and employees. It then discusses different types of innovation including innovations in production, process, waste, services, and management. It also describes three categories of innovation strategies: need seekers, market readers, and technology drivers. The document then focuses on product innovation, the impact of technology on product variation, and key elements of a product innovation strategy including quality, design, technology, and marketing. Finally, it lists some measures to assess product innovation such as research conducted, new products created, and leadership in new product development.

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Steven Praptoo
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36 views14 pages

Inovasi Produk

This document discusses innovation and product innovation. It defines innovation as transforming new ideas and knowledge into new products and services. It outlines the importance of innovation for consumers, businesses, and employees. It then discusses different types of innovation including innovations in production, process, waste, services, and management. It also describes three categories of innovation strategies: need seekers, market readers, and technology drivers. The document then focuses on product innovation, the impact of technology on product variation, and key elements of a product innovation strategy including quality, design, technology, and marketing. Finally, it lists some measures to assess product innovation such as research conducted, new products created, and leadership in new product development.

Uploaded by

Steven Praptoo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Innovation

Universitas Muria Kudus


Mira Meilia Marka
Innovation ?

a process of transforming the new


ideas, new knowledge into new
products and services
The importance and definition
of innovations from several aspects
products with better quality and better
Consumer services, which together mean a better way
of life

sustainable growth and development,


Business realization of great profit

new and more interesting job, which requires


Employee more mental faculty, which results in higher
salaries

Whole innovation represents a bigger


Economy productivity and prosperity for all.
Innovations in
production (product)

Innovations in process

innovation Innovations in waste

Innovations in services

Innovations in
management
1. innovations in production : development or enhancement of a
specific product.
2. innovations in process : finding of new ways of organizing and
combining inputs in the process of production of specific products
or services.
3. innovations in waste : create a new way to improve the waste.
4. innovations in services : offering new or enhancing of existing
services.
5. innovations in management : creating new ways of organizing
business resources.
three distinct categories of innovation strategy
• companies focus on being first to bring new products to
markets and base their R&D efforts on getting direct
Need
• proactive input from customers
Seekers

• They watch markets carefully


• maintain a more cautious approach focusing on creating
Market
values through incremental change.
Readers

• focus on a technology forward approach to innovation,


• while remaining less concerned with direct customer
Technology
input into the process
Drivers
Product
Innovation
• Product innovation is one of the impacts of rapid technological
change and high product variation will determine
organizational performance
Quality

design
product
innovation
strategy
Technology

Marketing
Product innovation steps
1. Penelitian pasar atau penelitian terapan (market research
atau applied research),
2. Desain produk (product design),
3. Desain proses dan perekayasaan manufakturing
4. Pemasaran penjualan dan distribusi (marketing sales dan
distribution).
measures the development of product innovation

The number of research conducted by the


company related to product development
The number of new product creation
Company leadership in new product
development

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