Boris Jerbic

Personal Date of birth: 12/07/1985

Information Nationality: Argentine
Location: Buenos Aires
DNI: 31.703.042
Mobile: + 54 9 11 3610 7710
E-mail: borisjerbic@gmail.com

Work
Zil Global
Experience Chief Commercial Officer – USA January 2022 - Present

-Creation and development of new four business units: Publishing,

Management, Distribution and Advertising Sales for marketing agencies
related to the music industry, and and record labels as well.
- Recruitment and training of specialized marketing and sales teams.
-Portfolio Generation: Use of different tools such as LinkedIn, Chartmetric,
industry related platforms and forums, likewise development of digital
marketing campaigns on YouTube, Instagram, Facebook, TikTok and Google.
- Management and monitoring of market trends and opportunities.
-Identifying potential customers, tracking market trends and implementing
effective lead generation strategies.
- Sales management and their monitoring.
-Establishment of KPIs and metrics.
-Tracking and monitoring team performance.
-Active participation in the elaboration of commercial strategies and
development of new products or services.
-Company rep at events, conferences and meetings with clients.

Commercial Consultant - Freelance April 2017 - Present

Commercial Consultant, Customer Experience, Process Dev and Opt.

-Consultant and salesmen teams creation in order to offer business consulting

services.
-Establishment and maintenance of B2B business relationships with more
than 20 companies, fostering strategic collaborations and business alliances.
-Development of marketing strategies, remarketing and rebranding to
increase their visibility and recognition in the market.
-Sales and negotiation of broad exclusivity territories, identifying business
opportunities and closing commercial agreements.
-Delivering conferences and presentations both in-house and at banking
institutions, sharing expertise and effective sales strategies.
-Customer satisfaction management, ensuring high quality service and
providing customized solutions to meet customer needs and expectations.
-Collaboration with recognized brands such as Café Martínez, La Veneciana,
El Colonial, Dia%, Angus (Grill Restaurant), La Pinocha, Cervelar, On Tap,
Café Tortoni, Speed (Financial Loans), Dean & Denny's, among others.
-Identification of opportunities to improve business processes and
development of action plans to optimize efficiency and maximize results.
-Market analysis, competition and trends to adapt sales strategies and

Boris Jerbic Página 1 de 5

 maintain competitivity in the area.
Commercial projects management, from planning and execution to follow-up
and successful closings

Latin Vox Machine, San Ignacio Orchestra, Schola Cantorum

February 2015 - March 2019
Founder - Chief Financial and Commercial Officer

- Creation and executive direction of all the symphonyc orchestras: Latin Vox
Machine, Orchestra San Ignacio, Orquesta Colonia, ; and the music school for
children, Schola Cantorum plus the Latin Vox youth school.
- Recruitment of personnel: Latin Vox Machine Orchestra: 120 musicians, San
Ignacio Orchestra, 70 musicians.- Implementation of recruitment campaigns
through Facebook and Instagram.
- Organization of presentations in prominent venues in Argentina, such as
Teatro Colón, CCK, Teatro Coliseo and La Usina del Arte. Same abroad.
- Responsible for the production of the shows, HR management, sponsors
through Public Relations (including the UN) and marketing of the events.
- Marketing Management: TV broadcasting, including TN, involved in a
production of a documentary about Latin Vox (Martín Fierro award winner).

Estudio Canudas May 2013 - April 2017

Commercial, Franchise, Sales and Customer Experience Consultant

- Standardization, optimization and systematization of internal processes.

- Definition of KPIs, metrics and measurement methods to evaluate and
improve the company's performance.
- Complete development of internal communication, ensuring an adequate
flow of information and collaboration between the different teams and
departments.
- Establishment of sales projections and performance evaluations to measure
the achievement of business objectives.
- Advising on sales, solutions and commercial strategies.
- Creation of new brands and franchises, identifying business opportunities
and developing action plans for launch and growth.
- Collaboration with the marketing team in the implementation of campaigns
and promotional actions to increase visibility and market exposure.
- Business results tracking and analysis, identifying areas for improvement
and detailing corrective actions.
-Formation of more than 60 companies (franchises).

Boris Jerbic Página 2 de 5

 PPC SA (SM Group) December 2011 - April 2013
South Cone Marketing Leader

-Areas development: start-up of the Marketing and Sales Departments, and

their Contact Center.
- Implementation of cold contact strategies to attract new sponsors ,
achieving a progressive increase in their number and establishing successful
commercial relationships.
- Significant increase in sales forces, achieving an outstanding penetration in
market share and exceeding the established objectives +15%.
- Responsible for planning and execution of social events.
- Design and development of new businesses in Europe, preparing the
implementation and execution of these future projects, with the
objective of expanding operations and generating new growth
opportunities.

HP June 2008 - November 2011

QMS and Marketing Processes Manager

-Reengineering of the Quality Management System (QMS) and marketing

plan, achieving a 35% increase in sales in the B2B services area.
-Teams and workflow restructure, reducing delivery times by 40% and the
inclusion of processes previously excluded from the area's scope.
-Improvement of direct customer satisfaction levels.
-Planning and execution of product launches and events.
-Definition and management of KPIs and metrics. Continuous improvement.
-Quality leader in Latin America, responsible for the supervision and
standardization of processes in other regions as well.
-Development of B2B loyalty policies.
-Team management (6 team leaders and 48 employees).
-Increase and optimization of customer portfolio.
-Average personal sales of USD 6 million per quarter, with group sales of up
to USD 20 million.

Cencosud S.A. January 2006 - May 2008

Sr Marketing Analyst

-Research, survey, development and implementation of loyalty systems with

both trade customers and end consumers.
-Competitive analysis, evaluation of customers and suppliers.
-Direct and indirect costs analysis, as well as pricing, based on seasonal
cycles and sales projections.
-Creation of promotions to increase market share and generate additional
sales for specific dates of the year.
-Participation in branding and co-branding activities.
-Responsible for the departmental Quality Management System.
-Transparent products pricing throughout Argentina.
-Newspapers and television ads coordination, and analysis of the impact of
related sales generated.
-Reports and statistics for management.
-Resolution of pricing conflicts throughout the country, ensuring consistency
and fairness in the pricing strategies.
-Marketing strategies and products training. -In charge of 5 workers.

Boris Jerbic Página 3 de 5

 ONIQ S.A. Noviembre 2003 – Noviembre 2005
Jr. Marketing Manager

-Participation in the start-up of the company, collaborating in the design of

the Marketing plan with the directors.
-Market research, including quantitative studies, in-depth interviews and
benchmarking analysis,
-Administration of customer database, developing a product traceability
system to improve internal management.
-Contribution to the development of branding and pricing.
-Coordination of the graphic design of promotional and advertising materials.
-Management of advertising spaces.
-Definition, development and implementation of the Customer Relationship
Management (CRM) system.
-Product training for the sales team.
-Marketing Budget management.
-Coordination of stands at fairs and events.
- Supervision and coordination of 3 account executives.

Education University Studies.

Graduate
2020-2023 – Executive MBA, Corporate Business Management.
at Universidad Argentina de la Empresa (UADE).
Graduate
 2005–2009 - Bachelor’s Degree in Marketing
at Universidad Argentina de la Empresa (UADE).

Secondary Education
Graduate
 1998 – 2003. Bachelor in Economics and Social Sciences
at Colegio Guadalupe.

Languages  English: Bilingual level.

 Spanish: Native
 Croatian: Intermediate level.

Boris Jerbic Página 4 de 5

Computer
skills
-Complete Office Suite
-Adobe medium-high
-Figma
-Social media platforms and their indicators for promotions, stores and
advertising: Tik Tok, Meta (facebook and instagram), Whatsapp, LinkedIn,
Twitter.
-YouTube, Spotify and Apple Music, with marketing critera of channels, tracks
and profiles.
-G suite Complete
-Microsoft Teams
-Siebel
-Salesforce
-SAP
-TOTVS
-Discord
-Notion
-Open AI high level, and with its graphics competitors medium level
-Slack

Complementary studies - Courses and seminars

-Integral Microsoft courses - HP

-Photoshop and Illustrator - UP
-TOTVS - TOTVS Brazil
-SAP - SAP Argentina
-Personnel Management Seminar - UCA
-Course on Online Marketing and Social Networking Tools - Harvard
(www.edx.org)
-Consultant of ISO 9001 Standards - IRAM
-Stage Manager - Centro Argentino de la Luz
-Show Production and Executive Show Production -Internationally
renowned mentors
-Sales and Client Portfolio Generation - Banco Galicia

Boris Jerbic Página 5 de 5