A GOVERNMENT Certified Program

with GUARANTEED INTERNSHIP

Your search for the best and most practical Digital

Marketing Course ends here!

DIGITAL MARKETING EXECUTIVE COURSE

In association with

PROGRAM HIGHLIGHTS

CORPORATE 15 HOURS ONLINE 3 MONTHS

TRAINERS LIVE CLASSES PROGRAM

C O N T A C T U S
www.vocskill.com
INDUSTRY LANDSCAPE

What is Digital Marketing

Any marketing that uses electronic devices to convey
promotional messaging and measure its impact. In
practice, digital marketing typically refers to marketing
campaigns that appear on a computer, phone, tablet, or
another device. It can take many forms, including online
video, display ads, and social media posts.

CAREERS IN DIGITAL MARKETING

Digital marketing SEO/SEM Digital Marketing

executive Specialist Strategist

Digital Marketing
Content Strategist
Analyst

Email Marketing E-Commerce Content

Specialist Strategy Management

Average Salary Of A Average Salary Of A

Digital Marketing Manager Marketing Executive
Average Salary for Marketing Executive The Average salary for a Digital Marketing
in India is Manager in India is

5,34,674 2,90,008

Digital Marketing jobs on Naukri as Size of Digital market in India

of September 2020

27,000 20k crore

OVERVIEW OF PROGRAM
1.Introduction to
9.Web Analytics
Digital Marketing
4.Search Engine
6.Display Advertising
Optimisation (SEO)

2.Social Media 10.Integrated Digital

Marketing Marketing
5.Search Engine 7.Understanding
Marketing (SEM) Native Advertising
3.Content Marketing and 11.Soft Skill and
Influnecer marketing personality development
8.Emailer Marketing & Drip
campaign
 CURRICULUM

1. INTRODUCTION TO DIGITAL MARKETING

What is Digital Marketing?

Digital marketing v/s Traditional marketing

Role of Digital in contributing to Business objectives

What are the platforms available in Digital Marketing?

Can B2B & B2C Marketing be done using Digital?

When should brands opt for Digital Marketing?

2. SOCIAL MEDIA MARKETING

Organic v/s Paid Social

How do people consume content on Social?

Creating a content calendar for Social Media

Creating campaigns on different platforms & targeting options available

The war between Privacy v/s Personalization

A/B testing campaigns

Metrics to measure campaigns on Social

B2B and B2C marketing on social - and why it differs

3. CONTENT & INFLUENCER MARKETING

What are native ads?

Types of native ads

Role of native ads & its objective

Metrics to measure a successful native ad campaign

What is influencer marketing

Different platforms used for influencer marketing

CAT A v/s CAT B influencers

Local influencers, Specialised influencers v/s Generic influencers

Pros and Cons of Influencer campaigns

When should you use influencer campaigns for your brand?

 CURRICULUM

4. SEARCH ENGINE OPTIMISATION (SEO)

What is search engine optimisation (SEO)

How does the search work?

What is a SERP?

How is Page Rank determined?

Choosing keywords for ranking

What is an SEO audit?

2 steps for optimisation - Content optimisation & Technical optimisation

What are backlinks and why are they important?

Metrics for measuring SEO

5. SEARCH ENGINE MARKETING (SEM)

The Evolution of Google Ads

What is Search Engine Marketing & what are Google Ads?

Why do we advertise on Google?

6 business objectives that can be achieved through Google advertising

Types of Google ads, and what constitutes SEM?

3 components of a Google Ad

How is your Ad rank decided?

Audience targeting options on Google

Setting a budget and a bidding strategy

Choosing keyword types - Broad Match, Exact Match, Negative Match, Phrase Match etc

Metrics for measuring SEM

How to optimise and get better ROI from Google ads?

6. DISPLAY ADVERTISING
What is Display advertising?

Why does a brand use Display advertising?

Platforms where Display Ads are seen

Targeting options available on Display

Different types of Display Ads

What are the common banner formats for Display?

Direct & Indirect buying of Display ads

What is Programmatic buying & Real Time Bidding?

The process of setting up display campaigns

 CURRICULUM

7. Understanding Native Advertising

What is Native Advertising?

Understanding why 'Native Marketing'

What makes good naive ads?

What makes native advertising successful?

Creating a Native marketing campaign

Starting work on a Native marketing campaign?

How to create a Native marketing campaign?

8. EMAILER MARKETING AND DRIP CAMPAIGN

What is Emailer marketing?

Types of Emailers sent out by Brands

8 Components of an Emailer

How do you build an Email Strategy?

Tracking emailer campaigns from top of the funnel, to the end

Reasons for poor emailer performance & how to correct them?

Tips for making a great emailer

Drip emailer campaigns - What are they, and why are they used?

2 types of Drip emailer campaigns

How to plan and schedule your Drip emailers?

Examples of Drip emailer campaigns

How to differentiate B2B and B2C emailer campaigns

Some statistics on email marketing

9. WEB ANALYTICS
What is Analytics?

Why does a brand need Analytics?

4 Pillars of Web Analytics

Creating an Analytics Strategy for your brand

How is Data for analytics captured?

Google Analytics - How does it work?

Marketing Automation and why is it needed?

How does marketing automation work?

Evaluating different tools for Marketing Automation

 CURRICULUM

10. INTEGRATED DIGITAL MARKETING

What is integrated digital marketing?

Role of social media in IDM

Defining the strategy

Performance v/s Branding campaigns

How to choose channels for the brand campaign

Creating a Digital Marketing plan, with Social Media

Choosing platform and bidding strategies

Metrics for measuring the performance of the IDM plan

11. SOFT SKILL & PERSONALITY DEVELOPMENT

Why are soft skills important in personality development?

How to improve my personality and soft skills?

What is soft skill?

What are the benefits of soft skills?

How can students develop soft skills?

What is the purpose of soft skills training?

Interview Skills

What soft skills should I improve?

CERTIFICATION
Upon successfully completing this program, you’ll earn a Digital Marketing
Certificate that is co-branded by Vocskill as the Knowledge Partner. This Certified Digital Marketing
course will add considerable value to your professional credentials as it will be Government Certified.
 WHATS IS UNIQUE ABOUT THIS COURSE

INSTRUCTOR-LED ONE ON ONE INDUSTRY PLACEMENT

SESSIONS MENTOR SUPPORT

PERSONALISED CORPORATE 2 MONTHS LIVE

RESUME TRAINERS PROJECT
FEEDBACK

DEDICATED STUDENT REAL LIFE CASE DESIGNED FOR WORKING

SUCCESS MANAGER STUDIES PROFESSIONALS/
STUDENTS
CORPORATE TRAINERS
ONLINE -LIVE CLASSES
LIVE PROJECTS
NO COST EMI

C O N T A C T U S

Need a hand? or need a high five

Here's how to reach us

(M)9867171123

www.vocskill.com