Content

1. Introduction
2. Company Profile
3. Research Objectives
4. Importance & scope
5. Research Methodology
6. Data Analysis
7. Findings
8. Suggestions
10.Bibliography
1.1 Introduction
Honda Has Been The World's Largest Motorcycle Manufacturer Since
1959, As Well As The World's Largest Manufacturer Of Internal
Combustion Engines Measured By Volume, Producing More Than14
Million Internal Combustion Engines Each Year. Honda Surpassed
Nissan In 2001 To Become The Second-Largest Japanese Automobile
Manufacturer. As Of August 2008, Honda Surpassed Chrysler As The
Fourth Largest Automobile Manufacturer In The United States.
Honda Is The Sixth Largest Automobile Manufacturer In The World.
Honda Was The First Japanese Automobile Manufacturer To Release
A Dedicated Luxury Brand, Acura, In 1986. Aside From Their Core
Automobile And Motorcycle Businesses, Honda Also Manufactures
Garden Equipment, Marine Engines, Personal Watercraft And Power
Generators, Amongst Others. Since 1986, Honda Has Been Involved
With Artificial Intelligence Robotics Research And Released Their
Asim O Robot In 2000. They Have Also Ventured Into Aerospace With
The Establishment Of Ge Honda Aero Engines In 2004 And The
Honda Ha-420 Honda Jet, Scheduled To Be Released In 2011. Honda
Spends About 5% Of Its Revenues Into R&D.

1.2 Objective
1)To study the Consumer buying behavior towards the Honda bikes.
2)To study of sales plan for the optimum sales of bikes
3) study the satisfaction level of consumer.
4)To study the factors affecting the buying decision in motor bikes.
5)To suggest various factors to improve the sales.
 History Of Honda
Honda's Founder Soichiro Honda.
Honda Soichiro Had A Great Interest In Automobiles. He Worked As
A Mechanic At A Japanese Tuning Shop Art Shokai. Where He Tuned
Cars And Entered Them In Races. A Self-Taught Engineer, He Later
Worked On A Piston Design Which He Hoped To Sell To Toyota. The
First Drafts Of His Design Were Rejected And Soichiro Worked
Painstakingly To Perfect The Design. Eventually, He Won A Contract
With Toyota And Built A Factory To Construct Pistons For Them,
Which Was Destroyed In An Earthquake. Due To A Gasoline Shortage
During World War Ii, Honda Was Unable To Use His Car, And His
Novel Idea Of Attaching A Small Engine To His Bicycle Attracted
Much Curiosity. He Then Established The Honda. Technical Research
Institute In Hamamatsu Japan. To Develop And Produce Small 2-
Cycle Motorbike Engines. Calling Upon 18,000 Bicycle Shop Owners
Across Japan To Take Part In Revitalizing A Nation Torn Apart By War.
Soichiro Received Enough Capital To Engineer His First Motorcycle
The Honda Cub. This Marked The Beginning Of Honda Motor
Company. Which Would Grow A Short Time Later To Be The World's
Largest Manufacturer Of Motorcycles By 1964.The First Production
Automobile From Honda Was The T360 Mini Pick-Up Truck, Which
Went On Sale In August 1963.Powered By A Small 356 Cc Straight-4
Gasoline Engine, It Was Classified Under The Cheaper Kei Car Tax
Bracket.
The First Production Car From Honda Was The S500 Sports Car,
Which Followed The T360 Into Production In October 1963. Its Chain
Drive Near Wheels Point To Honda's Motorcycle Origins.
3.Company profile
Since its foundation, Honda has
been committed to "creating a
society that is useful to people" by
utilizing its technologies and ideas.
We also focus on environmental
responsiveness and traffic safety,
and continue to take on the
challenge of realizing a sustainable future.
3.1 Company overview
Company name Honda Motor Co., Ltd.
Head Office 2-1-1, Minami-Aoyama, Minato-
ku, Tokyo
107-8556, Japan
Tel: +81-(0)3-3423-1111 (main)
Established September 1948
Director, President and Toshihiro Mibe
Representative Executive Officer
Main Products Motorcycles, automobiles,and
power
products
Worldwide 28.08MILLION
TOTAL NUMBER OF EMPLOYMENT
Consolidated :176,815(as of 31,2010)

Unconsolidated:26,121(as of 31,2010)

Consolidated subsidiaries
390 subsidiaries (as of march 31,2010)

Chief products
Motorcycle automobile,power produc
HONDA IN INDIA
Honda Siel Cars India Ltd (HSCL) was incorporated HCIL's first manufacturing plant was built in Greater Noida
and began production in 1997. The initial investment into the production plant was estimated to be ₹ 4.5
billion, the plant is spread over 150 acres (0.61 km2). The plants original production capacity was estimated to
be able to produce 30,000 cars per year, this amount was later updated to 100,000 cars per year when with
the addition of a second shift of workers, an expansion to the plant, and improvements in automation. This
expansion led to an increase in the covered area in the plant from 107,000 square metres (1,150,000 sq ft) to
over 130,000 m2 (1,400,000 sq ft).Honda set up its second plant in India at Tapukara in Alwar District of
Rajasthan,[9] spread over 450 acres (1.8 km2).Due to the COVID-19 pandemic and a shrinking demand for
automobiles Honda has cut back production and may close one of its plants.[11]
IMPORTANCE
ranks among the world's top 10 automakers. The Tokyo-based manufacturer also claims 30
percent of the world's motorcycle market, making Honda the world's top motorcycle maker.
Banking on its beginnings as an engine producer, Honda also commands a global presence
in power equipment, ranging from snow blowers to lawn mowers to outboard
motors.Honda maintains research and development (R&D) facilities and manufacturing
plants around the world. After reading the warning signs of a shaky Asian economy in the
late 1990s, Honda accelerated the company's expansion of its manufacturing operations in
North America. Long known for its efficient engines, the company continues to work on
building low-emission vehicles.
COMPANY FINANCES
In fiscal 1998, which ended March 31, Honda posted net income of $1.96 billion on revenue
of $45.06 billion, compared with a net of $1.78 billion on revenue of he 1998 revenue
increase largely can be attributed to the fact that Honda sold more cars in North America
and Europe, both regions where the local currencies had strengthened considerably against
the weakening yen. Increased sales abroad and the favorable currency exchange rate also
pumped up profits for the company.
FINDING

1. Majority of the Honda customers are in the age group of 18 to 25 years.

2. Majority of them are under graduates.
3. Honda two wheeler customers are middle class and upper middle class.
4. Normally a customer uses a Honda vehicle to a maximum period of 10 years
4. Activa, Unicorn and Shine brands are bread winners to Honda
5. Customers buy Honda for its technical features like mileage, easymaintenance, superior
technology etc
6. Customers buy Honda influenced by their friends.
7. Customers normally prefer local dealers and service dealers for buying avehicle
Research Methodology
The methodology that was adopted for the study includes both primary source of data as
well as the secondary source of data. The methodology of the study can be explained as
follows:
PRIMARY DATA
The primary data are those which are collected afresh and for the first time and thus
happens to be original in character. We can obtain primary data either through observation
or through direct communication with respondents in one form or another or through
personal interview. There are several methods of collecting primary data, but in this
research work primary data collected by using questionnaire.

SECONDARY DATA:
Secondary data means data that are already available i.e. they refer to the data which have
been already been collected and analyzed by someone else. When the researcher utilizes
secondary data, then he has to look into various sources from where he can obtain them
.Secondary data may either be published data or unpublished data. In this research work
,secondary data collected through the Internet Company manual and booklets Books etc.
The source of information is generally classified as primary and secondary .According to
payline V. Young The source of information can be classified into documentary sources and
field sources.

Data Analysis Method

In descriptive research method, multiple kind of data analysis method is available. But here
we will use only that kind of method which is used specifically in this market. The
description about the two kind of method is as follows .Factor analysis: This kind of method
of analysis is used to do analysis of various kinds of factors like geographical, cultural,
economical and political. Main component analysis: This method of analysis is done as
follows. First the whole project is divided into modules or components..Then separate
analysis of each component is done. This helps in reducing problems and eliminating
complexity from the project.”The Secrets of Strategic Management” The Ansoffian
Approach Igor H.Ansoff, Peter H. Antoniou

Types of Resources Required

Different kind of resources are needed for the development of new automobile .Honda
company can use following kind of resources for developing new technology in new market
segment:
Manpower,
Raw Material
technology

Expertise
Finance
Managerial Resource.
Marketing and Advertising resources
Manpower : – Man power can also be called as human resources. Human are the one of the
most important constituent of an organization. Human resources is a terminology used for
description for people who form the component of an organization. It can be also applied to
human economics. For example a small organization or whole country. Human resources
namely a functional component in an organization whose main task is about implementing
management strategies and also to assign task is to individuals. Human Resources can also
be setting strategies and devising system, standards, policies and processes. It will help in
implementing strategies in whole organization. The kind of purpose that it will serve is
following. It will help in maintaining compliance with the local, regional, government and
federal laws. It also does recruitment of new individuals, giving confirmation and devising
transfer to new location to them. Keeping employee record and maintaining confidentiality
is also one of the main tasks. Designing and development of organization is also the task
which holds importance in it. Transformation of Business domain and implementing change
management is one of the purposes fulfilled by human resource management team.
Monitoring the Performance of individuals, their code of conduct and behavioral
management is done by Human management team. Maintaining Industrial and employee
relations is very important as company is going to establish new segment in South East
Asian countries. Workforce analysis and personnel data management of people working in
the organization is done by people. Management also has authority to do Compensation of
salary and thinking in favor of employee benefit. Management is also responsible for
providing Training and development to employee to any new technology if it is needed for
organizational development. Motivating employees, appraisal and morale building will help
in the retention of the employee in the Honda motors.
Raw material: – Raw material is something that is is naturally picked and some labor and
action is provided on it to transform it into final product. Some raw materials used that are
used for manufacturing of cars are: aluminum and steel for building body parts, titanium is
used for building some exhaust systems and platinum can be turn to utilized to build the
internal part of catalytic converters. Though the major part of developing automobile is
virgin steel, petroleum-based products like vinyl’s and plastics also contribute to making
large percentage of automotive components. From petroleum some light weight materials
can be extracted to develop light weight cars, this can considerably reduce the percentage.
As the price of diesel and petrol keep on increasing it is very much important to design the
engine which may help in saving fuel and increasing the life of vehicle.
Technology- Technology refers to the use of new idea to implement some new theory with
the help of various tool and techniques. For instance Multi Point Fuel Injection (MPFI) is a
technology that is used for some kind of efficiency. This advantage of this technology is that
superior fuel combustion helps in saving engine, better fuel management it helps in saving
fuel, engine performance helps in increasing the average of engine and reduced pollution it
helps in making our glob get greener. Common Rail Direct Injection (CRDI) is another
technology that is used to help in reducing the cost of the project. All these technology in
addition to the new technology that will be developed by research and development team
will help in increasing the benefits of the organization Honda Motors.
Expertise- For developing the work one need to select the people who are expertise in the
particular domain . All these factors that needed to be developed .It will help in developing
the product as per South Asian market demand. This help in building automobile that is
perfect.
Finance-It is science which helps in the management of the monetary details. The areas that
are related to of finance sector are business finance, public finance and personal finance. It
comprises of looking for the development of money related things like the development of
domain Finance is must for the completion of development process. Without finance on
have many limitations to perform working successfully. Honda motors financial position in
the market is good.
Managing Resources-Resource management task is of primary importance that helps in the
in managing resources of the organization. It helps in building, saving and allocation of
resources. It helps in the development of plan and implementing them. Marketing and
Advertising resources-Marketing resource will be very much helpful in the establishing new
system in South East Asian market.
BIOGRAPHY:
If Japan has its version of Henry Ford, that man would be Soichiro Honda. He worked for six
years as an apprentice at an auto service station in Tokyo before opening his own branch of
the repair shop in 1928. In addition to his mechanical talents, Honda was also a race car
driver, and in 1931 he received a patent for his invention of metal spokes, which replaced
the wood that had been previously used in wheels. From there, Honda created a company
to make piston rings in 1937, and with the advent of World War II, the company found itself
making propellers for Japanese bombers. Most of his factory was subsequently destroyed by
Allied bombs (as well as an earthquake), and in 1945 he sold it to Toyota. Honda then
entered the motorcycle engine-production business, which later expanded to include
motorcycle production in its entirety. It wasn't until the 1960s that Honda began producing
cars and trucks. He lived to see his corporation expand into one of the most respected
companies in the world before dying in 1991.The company also made headlines with U.S.
court cases in 1997. First, 18 former Honda executives were convicted of engaging in unfair
competition, following accusations that the executives took payoffs from a car dealer for
more lucrative franchises. Later on, a group of emu ranchers in Texas and Arkansas sued
Honda for allegedly disparaging their feathered livestock in a television commercial .
CONCULISION
Honda is a major player in Two wheeler market. In India almost every second motorcycle
sold is from Honda. It is has many award to its credit. How strong the brand may be, every
organization has to strive to improve customer satisfaction. With increasing competition
and customer expectations, Customer Satisfaction is the key to success of any organization.
Dealers play a very important role in the marketing of any product. Their role is vital mainly
in the case of consumer durables in general and automobiles in particular. Unlike majority
of consumer durables, automobiles need periodic maintenance. Two wheelers have a
peculiar feature as they are used by common man who hardly has any knowledge of the
functioning or repairing of thevehicle, dealers’ role is very important. Dealers can enhance
the image of the company and the product however good it may be. The strength of Honda
motors is its channel partners, and service availability every where