COLLECTIVE

ACTION TOOLKIT
Part of frog’s commitment to social impact, the
Collective Action Toolkit is a set of activities and
methods that enables groups of people anywhere
to organize, collaborate and create solutions for
problems affecting their community.
frogdesign.com/CAT
MAKE
CHANGE
What is this toolkit?
The Collective Action Toolkit was created to help bring groups together to
accomplish a shared goal. It consists of an action map and activities six areas.
These activities offer different ways to develop solutions to make change
happen in a community or organization.

Why do people use it?

Many groups are looking for a creative process to help them solve challenges. The
CAT provides a framework that offers guidance just when you need it. Your team
can decide exactly which activities you need on your own terms.

When should I use it?

No matter what size of problem you’re looking to solve, the activities here can help
your group investigate and generate solutions for community problems. For example,
you might want to help people around you get access to healthier food, reduce how
many people are becoming sick because of an infectious disease, construct a new
building, or start a small business.

What do I get?
The CAT gives you an accessible process to help your team make change
happen. Whether you use one or all of the activities, you get to build skills,
gain knowledge, and solve challenges collectively. The CAT can help your team
improve a variety of skills: critical thinking, listening to others, asking better
questions, generating ideas, creating better stories, and inspiring and sustaining
collective action. By bringing together what you know and who you know, you
can better support each other in your group and beyond.

Who else is using it?

We’ve heard from designers, educators, non-profit organizations, governments,
businesses, and others across the globe. They are using the CAT to build better
teams, learn about people’s needs and in turn, create better solutions that make a
difference in their communities and organizations.

3
 IMAGINE

SEEK MAKE

CLARIFY

BUILD PLAN

THE CAT
ACTION MAP
The Collective Action Toolkit (CAT) uses an action map with
activities arranged into six areas. All you need is motivation
and enthusiasm to get started. From here, you can use the
action map to focus your path and help you balance the time
needed to both act and reflect. You can work alone or with a
group, and there is no wrong place to start. Every activity will
help you learn something.

frogdesign.com/CAT
There are six activity areas that your group can move through
in pursuit of their goal. Depending on your goal, you may need
to follow a non-linear path with each activity area. Each time
you do an activity, you’ll learn something to help you better
understand your goals and how to reach them.

Goals change over time, based on how we learn and grow

as people. While you will start by setting a shared goal, your
group will continuously return to the center of the action map.
From the center, you’ll be able to assess what you’ve accom-
plished and see what still needs to be done.

5
CLARIFY
YOUR GOAL
Agree on the problem you’re trying to solve and what
goals you want to achieve. This activity area is critical
to your group’s success, as your goals may change
depending on what you learn here.

CLARIFY ACTIVITIES

RIPPLE EFFECT FIND TRUE NORTH

Decide what kind of impact you want Agree on the goals your group wants
your group to have—from improving to achieve and when you want to
people’s lives in your community to achieve them.
changing your country or the world.
CHECK YOUR GOAL
DEFINE YOUR PROBLEM See if anything has changed about
Define the problem your group wants your group’s goals and make
to tackle and establish key questions adjustments.
to answer along the way.

frogdesign.com/CAT
CLARIFY YOUR GOAL / THINGS TO KEEP IN MIND

Keep a visual record of how your goal evolves

Remind your group of their goal and how they’re moving towards it by visually
documenting the process. Hang things up on the walls, keep stacks of paper with
old drawings, and photograph your time together. This will serve as a record of
your progress and as inspiration for future work.

Stock up on the right supplies

Most activities in this toolkit require no more than paper and pens. However,
there are suggestions for extra supplies that may help your group use your time
more effectively.

Be aware of your shared values

Openly discuss with your group what’s important to you and how you like
to work, so there aren’t big surprises when you take on big challenges.

Identify your learning

Filling out a Learning Card can help your group to assess what you’ve learned or
determine next steps after each activity or section of the action map.

Make sure you’re having fun

Things may become very serious while your group is working, so remember to
laugh and celebrate along the way. You’re accomplishing great things!

SUGGESTED SEQUENCES

Define your goal when your group meets for the first time:

7
CLARIFY YOUR GOAL

RIPPLE EFFECT
Decide what kind of impact you want your group to have —
from improving people’s lives in your community to changing
your country or the world.

INDIVIDUALS

COMMUNITY

TIME ROLES MATERIALS

30 min. for a team Participants Printer paper and pens
of 3 people; add 1 recorder Optional: camera,
5 mins. for each 1 facilitator markers
additional person

WHERE TO NEXT?

Try another Clarify Your Goal activity like ‘Define Your Problem’ to better
understand the problem you want to solve.

frogdesign.com/CAT
CLARIFY YOUR GOAL / RIPPLE EFFECT

1. Divide into teams

Form teams of three. Hand each team a piece of
paper and ask them to write the problem they’re
trying to solve at the top. Then draw a circle in the
center of the page that contains the names of the
group members.

2. Write the effects on individuals

Have each team imagine what would happen if their
problem were solved. Then write around the first
circle the effect that would have on those closest to
INDI
VIDUALS
them (family, coworkers, or friends). Draw a larger
circle around these names and label it ‘individuals’.

3. Write the effects on community

Add another circle and label it ‘community.’ Again,
imagine if your problem were solved, and write down
the effects that would have on the community. Draw
as many circles as you need for effects on your city,
nation, or the world.
INDIVIDUALS

COMMUNITY

4. Share the Ripple Effects over time

Have the teams post their papers and discuss the
similarities and differences. Choose a circle to focus
on and the effects you’d like to see. Write these on a
clean sheet of paper along with a timeline of when
you’d like to see this happen. Put this sheet on the
wall so the team can use it later.

9
CLARIFY YOUR GOAL

DEFINE YOUR PROBLEM

Define the problem your group wants to tackle and establish
key questions to answer along the way.

TIME ROLES MATERIALS

45 min. for a team of Participants Printer paper and pens
3 people; add 5 mins. 1 recorder Optional: camera, watch
each additional person 1 facilitator markers

WHERE TO NEXT?

Try another Clarify Your Goal activity like ‘Ripple Effect’ or ‘Find True North’ to
understand the impact you’d like to have with this project.

frogdesign.com/CAT
CLARIFY YOUR GOAL / DEFINE YOUR PROBLEM

1. Divide the group

Get into teams of three. Hand each team a piece
of paper and ask them to write the most important
problem their group is trying to solve, and one to
three key questions the team needs to answer to
tackle this issue.

2. Plan a short scene

Give each team 10 minutes to plan a short scene
that explains the problem to the other teams.
Teams can use whatever items are around to help
with their scene.

3. Perform for the group

Have each team perform. After each performance,
have the audience guess the problem they tried to
illustrate. Ask each team to read aloud and pin up
their problem and question sheet.

4. Draw a star on the most important problems

After every team has gone, ask everyone to draw a
star next to the problem they feel is most important.
Discuss the problems that received the most stars.
Then agree on the problem and key questions the
project needs to address.

11
CLARIFY YOUR GOAL

FIND TRUE NORTH

Agree on the goals your group wants to achieve—and
when you want to achieve them.

Goals
1 N

2 W E

3 S

TIME ROLES MATERIALS

45 min. with a team of Participants Printer paper and pens
5 people; add 3 mins. 1 recorder Optional: camera,
for each additional 1 facilitator markers
person

WHERE TO NEXT?

Try Build Your Group activities like ‘Skill Share’ to identify the resources
you’ll need to reach your goals.

frogdesign.com/CAT
CLARIFY YOUR GOAL / FIND TRUE NORTH

1. Stand in a circle
Have each person stand in the middle of the circle,
one at a time, and say what they want to achieve
with this project. Write everyone’s answers on a
large piece of paper.

2. Put a star on your top choices

Once each person has spoken, give everyone a pen
and ask them to put a star next to their first, second,
and third choices for possible project goals.

3. Discuss the goals not selected

Look at the statements that didn’t receive any stars
and talk about why no one voted for them. Record
any new ideas and then cross out those statements
on the paper. You can combine or edit people’s
sentences to better capture their ideas.

4. Prioritize the goals

The statement with the most stars is your primary
Goals
1
goal, the second-most stars your secondary goal,
2 and so forth. Write your goals on another sheet of
3
paper. Then work with your group to establish the
timeframe for achieving these goals.

13
CLARIFY YOUR GOAL

CHECK YOUR GOAL

See if anything has changed about your group’s goals
and make adjustments.

Goals
1
2

TIME ROLES MATERIALS

45 min. with a team of Participants, Printer paper and pens
5 people, add 3 mins. 1 recorder Optional: camera,
for each additional 1 facilitator markers
person

WHERE TO NEXT?

Try Build Your Group activities like ‘Skill Share’ to identify the resources
you’ll need to reach your goals.

frogdesign.com/CAT
CLARIFY YOUR GOAL / CHECK YOUR GOAL

1. Reflect on what you’ve done

Look at the output of all the activities you’ve done
since the last goal check point and reflect on what
your group has learned.

2. Fill out a Learning Card

Use a Learning Card to record what your group
has accomplished so far. Include the activities you
completed and any important information or key
insights your group learned.

3. Compare your learning journey

Goals Discuss what you learned about your group’s goals.
1 If your goal is still the same, continue on to another
2
activity. Write your next steps on the Learning Card.
3

4. Update your goals

Goals If your team feels that their goal has changed, write
1 how you came to that decision on the Learning
2 Card. Try another Clarify Your Goal activity to find
3 3 your group’s new shared goal. Put this new goal up
on the wall for people to see when you meet.

When you’ve completed this activity area:

Review the goal and assess your current group’s abilities. If you need add new
members, try an activity like Rings of Connection to see who others might know.

15
 CLARIFY YOUR GOAL
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach
 CLARIFY YOUR GOAL
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach

17
BUILD
YOUR GROUP
Bring together people in your community, identifying
their unique strengths and their commitment to your
cause. These activities will help people in your group
better understand each other and help you reach your
shared goals.

BUILD ACTIVITIES

SKILL SHARE WHO INSPIRES US

Encourage your group members to Identify people in your community
share their unique skills and determine and beyond that inspire your group
what other skills they may need to reach and could help with your challenges.
their goals.
RINGS OF CONNECTION
KNOWLEDGE HUNT Discover which people in your
Find out what you already know about community can help your team with
your group’s challenge—and what else specific issues.
you’d like to learn.

frogdesign.com/CAT
BUILD YOUR GROUP / THINGS TO KEEP IN MIND

Respect people’s uniqueness

Encourage different points of view. Part of the joy of spending time with other
people is celebrating their differences as much as their similarities.

Be mindful of their time

Spending time with your group can be fun and rewarding. But as a leader, set
healthy boundaries for meetings and how the time will be used.

Provide constructive feedback

Build on each other’s input. Say “yes, and…” rather than “yes, but…” Free exchange
of ideas thrives on this kind of feedback.

Make conversation visible

Designate someone from your group to capture information and ideas that come
up in your group meetings. Then share this with the group to fuel inspiration.

Ask what to improve

Ask your group what went well and what could be made better for the next time
you get together. Everyone in the group will feel like they’ve been heard.

SUGGESTED SEQUENCES

To grow your team:

To quickly get to know your team mates:

19
BUILD YOUR GROUP

SKILL SHARE
Encourage your group members to share their unique
skills—and determine what other skills they may need to
reach their goals.

TIME ROLES MATERIALS

45 min. for a team Participants Printer paper, pens,
of 5 people 1 facilitator and camera
1 recorder Optional: stickers,
photos, markers,
colored paper

WHERE TO NEXT?

Try another Build Your Group activity like ‘Rings of Connection‘ to determine
who your group members might know with the desired skills.

frogdesign.com/CAT
BUILD YOUR GROUP / SKILL SHARE

1. Hand out two sheets of paper to everyone

On the first sheet of paper, ask people to write their
names at the top and then list the skills and talents
they have that are relevant to solving the group’s
challenge. Also list one recent accomplishment.

2. Create something
With the second sheet of paper, ask people to create
something that expresses who they are and what
they like. They could create a drawing or a collage.
Group members could also make a skit, a dance,
sing a song about themselves, and so forth.

3. Share your skills

Ask each member to share their pages. Take notes
about what they share, and consider taking pictures
especially if you group intends to add new members
in the future.

4. Assess skills and needs

Once everybody has shared, ask people to put
up their two sheets of paper on the wall. As a group,
Skills Needed

discuss the papers and write a new list of the skills

your team has a lot of, as well as the skills you still
need. Keep this visible where you meet, so group
members are reminded of these skills.

21
BUILD YOUR GROUP

KNOWLEDGE HUNT
Find out what your team already knows about your group’s
challenge— and what else you’d like to learn.

? ?? ?
? ? ? ?
? ?
TIME ROLES MATERIALS
45 min. with a team Participants Printer paper and pens
of 5–10 people 1 facilitator Optional: tape, pins,
1 recorder camera, markers

WHERE TO NEXT?

Try another Build Your Group activity like ‘Rings of Connection‘ to determine
who your group members might know that have the information you need.

frogdesign.com/CAT
BUILD YOUR GROUP / KNOWLEDGE HUNT

1. Give everyone a sheet of paper

? Ask each person to write down a question, big or

small, that is relevant to the group’s problem. Limit
the group to one question for each sheet of paper.

2. Pin up the questions

? ? ? ? After everyone has written down a question, pin or
tape up all the questions. If you don’t have enough
? ?
wall space, you can spread them out on the floor.

3. Answer the questions

Have everyone walk around the room and respond
? ? ? ? ? to as many questions as they can by writing their
? ? ? ? answers directly on the pieces of paper. If someone
someone thinks of a new question, write it down
and add it to the others.

4. Share and prioritize unanswered questions

Read all the questions and responses aloud to the
? ? ? ? ? group. Identify important questions the group still
needs to answer by putting a check mark or star
? ? ? ? ?
next to them. Make a list of these questions and
decide how the group can answer them.

23
BUILD YOUR GROUP

WHO INSPIRES US
Identify people in your community and beyond that inspire
your group and could help with your challenges.

TIME ROLES MATERIALS

40 min. for a group Participants Printer paper and pens
of 5 people 1 facilitator Optional: stickers,
1 recorder photos, markers,
post-its

WHERE TO NEXT?

Try another Build Your Group activity like ‘Knowledge Hunt’ to help your team
answer questions that stand in the way or ‘Skill Share’ for internal skills.

frogdesign.com/CAT
BUILD YOUR GROUP / WHO INSPIRES US

1. Divide the group

Form two teams and give each team a sheet of
paper to work with.

2. Make a list of names

Ask each team to write the names of as many
people as possible who could help them solve
a problem. These people could be famous, personal
friends, family, or any other connection. Note the
reasons why each person on the list was selected.

3. Share your list

Give each team five minutes to share their
list with the other team. As the teams share,
have someone write down all of the names and
reasons why each person was chosen on a new
sheet of paper.

4. Find things in common

Have the group look at all of the names and
discuss what they have in common. Write down
these characteristics and any other interesting
discussion points. Put these notes on the wall so
everyone can remember who inspires them and
who might help them in the future.

25
BUILD YOUR GROUP

RINGS OF CONNECTION
Discover which people in your community can help
your team with specific challenges.

TIME ROLES MATERIALS

30 min. for a team of Participants Printer paper and pens
3 people; add 5 mins. 1 facilitator Optional: stickers,
each additional person photos, markers,
sticky notes

WHERE TO NEXT?

Try moving to Seek New Understanding activities like “Interviewing 101” to

start talking with some of the people you’ve identified.

frogdesign.com/CAT
BUILD YOUR GROUP / RINGS OF CONNECTION

1. Form Teams
Get into teams of three people. Hand each team
a piece of paper and ask them to write a question
they’re trying to work through at the top of the page.
Then draw a circle in the center of the page that
contains the names of the team members.

2. Identify trusted people

Have each team write around the first circle the
names of people they’d reach out to first for help.
These could be trusted friends and family members.
Draw a larger circle around these names.

3. Identify other connections

Write the names of individuals the team would reach
out to if the first group of people weren’t available.
Draw a larger circle around these new names. Then
have each team look at their initial question and
review their network of relationships.

4. Pick who you want to talk to

Ask team members to place a star next to the people
they’d most like to talk to about their question. Write
down what the team might learn by speaking to them.
When all of the teams are done, put the diagrams up
on the wall so everyone can see them. Repeat this
exercise for any other questions you need to answer.

When you’ve completed this activity area:

You could also try doing this activity with materials or resources instead of people.

27
 BUILD YOUR GROUP
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach
 BUILD YOUR GROUP
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach

29
SEEK NEW
UNDERSTANDING
Reach out to others and gain their perspective on
issues that matter to them. Ask the right kinds of
questions and explore how other people live their
lives. Discover their unmet needs to better inform
and inspire your group to help.

SEEK ACTIVITIES

FIND ISSUES, UNCOVER IDEAS WE SAW, WE HEARD

Learn more about the problems people Share what each group member
face in your community and consider discovered from the interviews with
what your group can do collectively community members, then identify
to help. important themes that have emerged.

INTERVIEWING 101 PATTERN QUEST

Plan an interview from start to finish, Look closely at what group members
then use this plan to talk with people discovered in their interviews to
about issues that matter to them. identify the deeper reasons why
people struggle with certain issues.

frogdesign.com/CAT
SEEK NEW UNDERSTANDING / THINGS TO KEEP IN MIND

Start where they live

Talk with people in your community. They may know more than you
realize and give you perspective on how to deal with issues.

Look for difficulties or obstacles

They could be problems your group can solve. Note what little things you could
help with immediately, as well as the big issues that haven’t been addressed.

Watch what people do

It’s good to listen to what people say when you talk with them, but you can also
learn a lot by watching what they do. What do you notice?

Pretend you don’t know

When meeting with other people, ask open-ended questions, even if you think
you may already have or know the answers. You might be surprised.

Record your thoughts

Take notes about what you discuss so you can reflect on what happened.
Drawings, photographs, and video can also be helpful.

Look for patterns

Once you speak with several people, you may see and hear some of the same
things. These patterns can help you identify issues and possible solutions.

SUGGESTED SEQUENCES

Quick exploration:

Go into the community:

31
SEEK NEW UNDERSTANDING

FIND ISSUES,
UNCOVER NEEDS
Learn more about the problems people face in your community
and consider what your group can do collectively to help.

TIME ROLES MATERIALS

1 hr. 45 min. Participants Printer paper, large
1 facilitator paper, pens, a watch
1 timekeeper Optional: camera,
markers

WHERE TO NEXT?

Try another Seek New Understanding activity like ‘Pattern Quest’ to compare
what your teammates found in their community explorations.

frogdesign.com/CAT
SEEK NEW UNDERSTANDING / FIND ISSUES, UNCOVER NEEDS

1. Split the group into two teams

Hand out paper and pens to each team. Give
both teams 10 minutes to plan several short
scenes that illustrate which community issues
they want to address.

2. Perform your scenes

As one team performs, the other team should
write down or draw what they learn from the
performance. Write down any potential solutions
that were discussed as well.

3. Make changes for the better

Once both teams have performed, have each team
write ideas for how they might change or improve
the issues the other team demonstrated in their
scenes. Then, have the entire group discuss the
solutions, while one person records these new ideas.

4. Create a list of supporters

As a group, look at the solutions you generated.
Next to each solution, write down the resources
and the types of support your group might need
to make the solutions happen.

33
SEEK NEW UNDERSTANDING

INTERVIEWING 101
Plan an interview from start to finish, then use this plan
to talk with people about issues that matter to them.

TIME ROLES MATERIALS

1 hr. for a Participants Printer paper and pens
group of 10 1 facilitator Optional: camera,
1 recorder markers

WHERE TO NEXT?

Try another Seek New Understanding activity like ‘We Saw, We Heard’ to
share what you discovered in your interviews.

frogdesign.com/CAT
SEEK NEW UNDERSTANDING / INTERVIEWING 101

1. Make a list of people

Ask each group member to write a list of people that
struggle with issues related to the goal you want to
achieve. Write down why you want to meet them,
what you might learn, and where you want to meet.

2. Divide everyone into pairs

Ask each pair to read each list out loud and select
one of the people they would like to interview. Ask
the pair to write down at least five questions they’d
like to ask that person. Use follow-up questions like
“Why?” to provide surprising insight.

3. Role-play the interview

The team member being asked questions will
provide feedback about whether the questions make
? sense and suggest additional questions to ask. The
pair will update the interview questions if necessary.

4. Practice the interview with others

Bring the entire group back together. Ask each
pair to role-play their interview again, and allow
the group provide input. When members leave the
meeting to interview others, encourage them to take
good notes to share with the rest of the group.

35
SEEK NEW UNDERSTANDING

WE SAW, WE HEARD
Share what each group member discovered from the
interviews with community members, then identify
important themes that have emerged.

TIME ROLES MATERIALS

45 min. for a Participants Printer paper and pens
group of 10 1 facilitator Optional: camera,
multiple recorders markers

WHERE TO NEXT?

Try another Seek New Understanding activity like ‘Pattern Quest’ to compare
what your team members found in their community explorations.

frogdesign.com/CAT
SEEK NEW UNDERSTANDING / WE SAW, WE HEARD

1. Write down three interesting answers

After your group has interviewed at least five
people, bring your group back together. Give each
person five minutes to write down the three most
interesting answers to the questions they asked
during the interviews.

2. Gain empathy for the people interviewed

Have each group member act out the answers
for the group by pretending to be the person
interviewed. Use body language and tone to help
the group better understand the answers. Group
members can also share a short description of
why each answer was interesting.

3. Identify and show needs

People in the group who aren’t acting out answers
can draw, sketch, write, or make collages that
represent the needs of each person interviewed.

4. Post drawings and discuss

After every person shares their answers, ask
everyone to post what they had recorded on the
wall. Discuss what people heard and what stood
out, the similarities and differences between what
group members created, and so forth.

37
SEEK NEW UNDERSTANDING

PATTERN QUEST
Look closely at what group members discovered in their
interviews to identify the deeper reasons why people
struggle with certain issues.

TIME ROLES MATERIALS

1 hr. Participants Printer paper, large
1 facilitator paper, pens, a watch
1 timekeeper Optional: camera,
markers

WHERE TO NEXT?

Try an Imagine More Ideas activity area like ‘Jam Session’ to act on a topic that
emerges from this activity.

frogdesign.com/CAT
SEEK NEW UNDERSTANDING / PATTERN QUEST

1. Review the interview notes

Ask each person to bring their interview notes.
If there have been any new insights about the
interviews since the last time the group met, bring
those notes as well. Post the notes around a room,
and spend about ten minutes reading everything.

2. Discuss important topics

Discuss what people think are the most important
topics the team has learned about by talking to
people in their community. One person should
listen and write each of these topics on separate
sheets of paper. When the discussion is finished,
post these topics sheets on the wall.

3. Divide the group by topics

Assign at least two people to each topic. Give
each team 15 minutes to locate notes or generate
drawings representing things from the interview
notes that match their topic. Write those quotes or
stories on the topic sheet.

4. Review and clarify your topics

Finish by reviewing the information on each
topic sheet as a group. Ask if anything else should
be added to the topic sheet. Be sure to move any
information that needs to be on a different sheet.

39
 SEEK NEW UNDERSTANDING
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach
 SEEK NEW UNDERSTANDING
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach

41
IMAGINE
MORE IDEAS
Create new solutions for the problems you want to
solve. This activity area will help your group imag-
ine more ideas and then decide what makes some of
them more acheivable than others.

IMAGINE ACTIVITIES

JAM SESSION GROW AN IDEA

Create as many ideas as possible Combine the strengths of each other’s
with your group, exploring different ideas to create even better ones.
solutions and building on each other’s
ideas in a supportive manner. NARROW THE SET
Look at all the ideas your group has
IDEA REMIX created and decide which you want to
Take ideas your group already has, try — and for the right reasons.
whether good or bad, and combine
them in different ways to generate
new ones.

frogdesign.com/CAT
IMAGINE MORE IDEAS / THINGS TO KEEP IN MIND

Aim for quantity to reach quality

Don’t stop until your group has fully exhausted the possibilities. More ideas
means more opportunities for a great solution to emerge.

Build off other people’s ideas

All ideas are welcome and encouraged until the group agrees to critique what
they’ve generated. Don’t ridicule others or criticize when you’re thinking of ideas.

Generate unusual ideas

Bring in random influences to help spark new thinking. Even if some of your
ideas seem silly or impossible, this is the time when you can use your imagination.

Mix and match elements of idea

Focus on working together as a group to combine everyone’s ideas. Aim for
the best idea possible, drawing from everyone’s unique knowledge.

Everyone owns the idea

Encourage everyone to practice their listening and sharing skills, so they can
understand other people’s intent behind their ideas. Team members may
disagree, but everyone should feel they contributed to the idea.

SUGGESTED SEQUENCES

To generate lots of ideas quickly:

43
IMAGINE MORE IDEAS

JAM SESSION
Create as many ideas as possible with your group, explor-
ing different solutions and building on each other’s ideas
in a supportive manner.

TIME ROLES MATERIALS

45 min. Participants Large and small sheets
1 facilitator of paper, pens, a watch
Optional: camera,
markers

WHERE TO NEXT?

Try another Imagine More Ideas activity like ‘Grow an Idea’ or ‘Idea Remix’ to
fully explore one of your team’s concepts.

frogdesign.com/CAT
IMAGINE MORE IDEAS / JAM SESSION

1. Identify a topic
Look at all of the ideas you’ve captured to date.
Identify a topic the group would like to explore.
A good topic will be directly related to your goal,
and it will inspire your group to immediately
generate ideas.

EASY IMPOSSIBLE
2. Put paper on the wall
Put a piece of paper on the wall and draw a large
arrow on it. On one end of the arrow, write “Easy.”
On the other end, write “Impossible.” Divide the
group into two teams.

3. Develop ideas
For 20–25 minutes, ask each team to write or draw
ideas related to the topic on individual pieces of
paper. Create a range of ideas from the possible to
the impossible. Give each idea a title.

4. Share and choose your favorite ideas

Share the title and a one-sentence description of
EASY IMPOSSIBLE

each idea with the group. Place the idea where it

belongs on the Easy to Impossible arrow. After the
ideas have been presented, have each person draw
a star next to the most exciting idea to them. Ideas
with the most stars can be pursued.

45
IMAGINE MORE IDEAS

IDEA REMIX
Take ideas your group already has, whether good or bad,
and combine them in different ways to generate new ones.

TIME ROLES MATERIALS

1 hr. Participants Printer paper and pens
1 facilitator Optional: camera,
markers

WHERE TO NEXT?

Try another Imagine More Ideas activity like ‘Narrow the Set’ to identify specific
ideas the team wants to pursue.

frogdesign.com/CAT
IMAGINE MORE IDEAS / IDEA REMIX

1. Take your ideas and add something random

Divide the group in half. Use the ideas the group
already developed and add in two new random ideas.
Have each team combine these ideas in different
ways (For example: garden hose + microphone =
voice-activated sprinklers). Title and draw each new
idea on individual slips of paper.

2. Post and share your ideas

After 20 minutes of forming new ideas, ask the teams
to post their ideas where everyone can see them. Ask
each team to share their two best ideas.

3. Add a challenge and change the idea

Have each team select one of the shared ideas and
create a new versions based on a random rule: must
be blue, must be used every hour, and so forth. Give
each team 20 minutes to put their new ideas on
separate pieces of paper along with titles.

4. Share new ideas

Ask each team to share their three favorite ideas and
put them on the wall. As a group, walk around and
discuss the new ideas, placing similar ideas together.
Talk about which ideas were the most surprising and
why. Ideas that generate the most conversation can
be pursued next.

47
IMAGINE MORE IDEAS

GROW AN IDEA
Combine the unique strengths of each other’s ideas to
create even better ones.

TIME ROLES MATERIALS

1 hr. Participants Printer paper and pens
1 facilitator Optional: camera,
markers

WHERE TO NEXT?

Try another Imagine More Ideas activity like ‘Narrow the Set’ to
identify specific ideas the team wants to pursue.

frogdesign.com/CAT
IMAGINE MORE IDEAS / GROW AN IDEA

1. Start with one idea

Divide the group into teams of three. Have each
team choose an interesting idea or solution that
could be connected to at least two other related
ideas. Write each idea on sheet of paper.

2. Question the ideas

? Have the teams look at each original idea and ask
? ?
? the following questions:
• Who can use this and what problem does it solve?
• Where and when will this be used?
• How can we improve this idea?
• What do we need to make this idea work?

?
3. Imagine and draw more ideas
For twenty minutes, ask each team to use their
answers to imagine more ideas and write them on
new sheets of paper. When the time is finished, each
team should choose their three best ideas.

4. Post and share ideas

Have each team place their best ideas where
everyone can see. Let each team present their ideas.
After everyone has shared, ask everyone to draw a
star next to his or her three favorite ideas. The ideas
with the most stars should be pursued by the team.

49
IMAGINE MORE IDEAS

NARROW THE SET

Look at all of the ideas your group has created and decide
which you want to try — and for the right reasons.

TIME ROLES MATERIALS

1 hr. for a Participants Printer paper and pens
group of 10 1 facilitator Optional: camera,
1 recorder markers

WHERE TO NEXT?

Try another Imagine More Ideas activity like ‘Jam Session’ to generate more
ideas based on what you’ve learned or ‘Check Your Goal’ to align as a group.

frogdesign.com/CAT
IMAGINE MORE IDEAS / NARROW THE SET

1. Collect all of the team’s ideas

Place all ideas on the wall or the floor. Ask everyone
draw a star next to their top three ideas. Gather the
10 ideas with the most stars where everyone can see.

2. Group similar ideas

Have everyone look at these concepts and discuss
how they are similar or different from each other.
Place similar ideas next to each other. Give these
groups of ideas a name.

3. Create success criteria

Discuss what makes each group of ideas successful.
Make a list of the team’s answers. List any qualities
that make an idea better than the rest: easier to make,
usable by many people, and so forth. These are your
team’s ‘success criteria’ for what makes a good idea.

4. Connect ideas with success criteria

With this list of criteria in mind, return to the ideas
on the wall. Discuss which ideas meet the criteria.
Write down what people say during the discussion,
especially if you develop new criteria. Keep the
notes available for reference in the future.

51
 IMAGINE MORE IDEAS
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach
 IMAGINE MORE IDEAS
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach

53
MAKE
SOMETHING REAL
You don’t know if an idea will work until you try to
make it. This activity area will help your group test
ideas in fun ways, such as by telling stories or by
building versions to evaluate. Experiment with these
activities and see what you discover.

MAKE ACTIVITIES

LIGHTS, CAMERA, ACTION! IT’S LIKE, IT’S NOT LIKE

Use characters, scenes, and Share your ideas with other people
conversations to tell a meaningful tale in a way that relates new concepts to
about your idea to an audience. real-world examples.

FOUR SQUARE STORY PROTOTYPE IT

Create a visual story, much like a comic Make a version of your idea with the
strip, that explains how an idea would materials you have. Then test it with
affect people over time. people in your community.

WRITE A BLURB
Craft a simple story that explains to
other people why your group’s idea is
relevant, then practice sharing it with
others.
frogdesign.com/CAT
MAKE SOMETHING REAL / THINGS TO KEEP IN MIND

Express your ideas in many ways

There is rarely one way to best express your ideas to others. Try these methods when
you want to share an idea with your group or community: Tell a story; Perform a drama;
Sing a song; Write a story down; Draw your idea; Create a comic strip; Make a collage.

Mix and match your materials

Use your imagination with the various materials you use to construct your ideas.

Continue to provide constructive feedback

When group members share their ideas with you, tell them two things that you
liked about those ideas, and one thing that you felt could be improved. Practice
this so everyone in your group feels comfortable.

Start with lower fidelity

You’ll learn a lot by starting with simple expressions of your ideas, then
developing them to be closer to the final solution.

Solicit feedback from outside your group

If your group feels comfortable with it, find time to share your ideas with friends
or community members that would give you valuable feedback. Be sure to clearly
tell them what kind of feedback you’d like from them.

SUGGESTED SEQUENCES

To communicate your idea:

To build your idea:

55
MAKE SOMETHING REAL

FOUR SQUARE STORY

Create a visual story, much like a comic strip, that explains
how an idea would affect people over time.

TIME ROLES MATERIALS

45 min. for a Participants, Printer paper and pens
group of 5 1 facilitator Optional: camera, markers,
collage materials (photos,
magazines, colored paper,
stickers)

WHERE TO NEXT?

Try another Make Something Real activity, like ‘Write a Blurb,’ to shape the story
you drew into clear, crisp statements you can share, or ‘Lights, Camera, Action!’.

frogdesign.com/CAT
MAKE SOMETHING REAL / FOUR SQUARE STORY

1. Divide the group

Form teams of two or three people, and ask each
team to select an idea from a previous activity. The
teams will decide how to tell a story in pictures
about the idea. Who are the main characters? What
specific challenge do they face? What steps do they
go through to solve the problem?

2. Post a large piece of paper on the wall

Have each group draw four squares on the paper.
They should write a few words below each square to
describe what should happen they are about to draw
or collage. Follow the outline included in Step 3.

3. Imagine each square is a picture frame

• First frame: Introduce the characters
• Second frame: Create a scene that shows
the problem and where it happens
• Third frame: Show a close-up of one of
the characters using your idea
• Final frame: What happens after the
character uses it?

4. Share and discuss the stories

Discuss what works and what doesn’t in each of the
stories. Identify if things are missing in the frames
or if ideas could be expressed in a different way.

57
MAKE SOMETHING REAL

LIGHTS, CAMERA, ACTION!

Use characters, scenes, and conversations to tell a
meaningful tale about your idea to an audience.

TIME ROLES MATERIALS

1 hr. for Participants Printer paper, pens,
a group of 5 1 facilitator camera, a watch
1 recorder Optional: markers

WHERE TO NEXT?

Try another Make Something Real activity like ‘Prototype It’ to build an idea.

frogdesign.com/CAT
MAKE SOMETHING REAL / LIGHTS, CAMERA, ACTION!

1. Split the group into teams

Split into teams of two or three, and ask each team
to select an idea they want to focus on. Multiple
teams can work on the same idea or different ideas
at the same time.

2. Plan the story of your idea

Give each team 10 minutes to plan a story around
their idea. Each story should include:
• Conflict: What problem you will address
• Character: The people helped by it
• Concept: What the idea is
• Conclusion: Its larger impact on the world

3. Prepare the story

Give each team 20 minutes to craft a 3 to 5 minute
scene. Provide an additional 5 minutes after they’ve
planned their skit out to practice it and develop
a title for it. Encourage each team to include all
members in the skit and use any relevant props.

4. Perform your story

Ask each team to perform their story. As one team
shares, the other teams should take notes, draw,
photograph, or videotape the performance for
future reflection. Afterward, have a discussion about
what everyone learned and what it would take to
bring the team’s ideas to life.

59
MAKE SOMETHING REAL

WRITE A BLURB
Craft a simple story that explains to other people why your
group’s idea is relevant, then practice sharing it with others.

TIME ROLES MATERIALS

1 hr. for a Participants Printer paper and
group of 5 1 facilitator pens, a watch
1 recorder Optional: camera,
markers

WHERE TO NEXT?

Try another Make Something Real activity like ‘It’s Like, It’s Not Like’ to help
other people understand your idea.

frogdesign.com/CAT
MAKE SOMETHING REAL / WRITE A BLURB

1. Split the group into teams

Split into teams of two or three, and ask each team
to select an idea they want to focus on. Multiple
teams can work on the same idea or different ideas
at the same time.

2. Discuss the focus of the idea

Over 10 minutes, ask each team to discuss:
• What the idea is and who will use it
• How it will change the community
• Why it will help the community
• When and where it will be used

3. Be a journalist
Write a one-sentence description about why the
idea is great. Each team should spend 20 minutes
writing a paragraph telling the story of the idea.
Adjust the tone of your story by pretending to be
journalists, politicians, teachers, and so forth.

4. Post and share stories

Ask each team to share their story. Then have each
team post their written story on the wall. Gather
the entire group around each story and talk about
the elements that stood out. Write down what
worked and what could be improved in each story.

61
MAKE SOMETHING REAL

IT’S LIKE, IT’S NOT LIKE

Share your ideas with other people in a way that relates new
concepts to real-world examples.

TIME ROLES MATERIALS

1 hr. for a Participants Printer paper and pens
group of 10 1 facilitator Optional: camera,
1 recorder markers

WHERE TO NEXT?

Try another Make Something Real activity like ‘Four Square Story’ to transform
your idea into a visual story to share with others.

frogdesign.com/CAT
MAKE SOMETHING REAL / IT’S LIKE, IT’S NOT LIKE

1. Split the group into teams

Split into teams of two or three, and ask each team
to select an idea they want to focus on. Multiple
teams can work on the same idea or different ideas
at the same time.

2. Select an idea
Each team should write their idea’s name on the top of
Like Not Like
a piece of paper. Draw a vertical line down the center of
the page. Write “It’s Like” on the left side of the page
and “It’s Not Like” on the right side of the page.

3. Share what is similar or different

Ask the team to discuss other ideas related to their idea.
Like Not Like
If the idea is similar, write it in the “It’s Like” column.
Dissimilar ideas are written in the “It’s Not Like”
column. “Not Likes” are just as powerful as “Likes.”
because they provide concrete examples for your team.

4. Vote for the best

Ask each team to vote on the best “Likes” and “Not
Like Not Like Likes” and write down the number of votes. Get
back together into your entire group and write your
“Likes” and “Not Likes” for your ideas on a clean
sheet of paper. Post these up for reference when
talking about your ideas in the future.

63
MAKE SOMETHING REAL

PROTOTYPE IT
Make a version of your idea with the materials you have.
Then test it with people in your community.

TIME ROLES MATERIALS

1 hr. for a Participants Printer paper and pens
group of 10 1 facilitator Optional: camera,
1 recorder markers, any other
materials you may have
available

WHERE TO NEXT?

Try another Make Something Real activity like ‘Four Square Story’ to make your
idea into a visual story to share with other people.

frogdesign.com/CAT
MAKE SOMETHING REAL / PROTOTYPE IT

1. Split the group into teams

Split into teams of two or three, and ask each team
to select an idea they want to focus on. Multiple
teams can work on the same idea or different ideas
at the same time.

2. Make a materials list

Ask each team to write down the materials they
think they will need to make their idea. Have the
team do a quick checklist to see if they have any of
the materials on hand. If you don’t have what you
need, try other materials that can still communicate
your idea.What can you make with just paper?

3. Try making your idea

Once you’ve decided what materials you can work
with, start making your idea. Try different kinds of
materials or use unexpected combinations. You’ll
learn a lot by experimenting.

4. Trade ideas with others

Have teams trade what they’ve made with the other
teams. Do the ideas make sense? Do they inspire
any new ideas or things you could make?

65
 MAKE SOMETHING REAL
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach
 MAKE SOMETHING REAL
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach

67
PLAN
FOR ACTION
Become organized about what each group member
is doing to reach your shared goals. This activity area
will help your group generate concrete tasks and un-
derstand how those actions will help everyone move
towards those goals.

PLAN ACTIVITIES

SETTING AN AGENDA KEEPING THE MOMENTUM

Identify the immediate challenges your Motivate your team to keep moving
team needs to address, then agree on forward — and communicate clearly
the next steps to take. about who’s doing what.

DIVIDE AND CONQUER VALUE MAP

Split your group into smaller teams to Get more specific about the way you
plan and complete specific tasks. can get your solution into the world by
evaluating the resources you need to
SET THE TIMELINE deliver value through various channels.
Create a schedule for your team to keep
track of what needs to get done — and
what you’ve accomplished.

frogdesign.com/CAT
PLAN FOR ACTION / THINGS TO KEEP IN MIND

Make visible what everyone needs to do

Post everyone’s tasks where your group meets. Keep a group schedule that
shows which tasks have been completed, so everyone knows what progress has
been made.

Celebrate small wins

As part of your meetings, let everyone know when the group has accomplished an
important task that contributes to your shared goal.

Grow a sense of accountability

In any group, if someone doesn’t complete their tasks, the group might not be able
to reach a goal. Encourage everyone to get things done.

Build a support network

Gather information with your group about the people or organizations that might
be able to help out with tasks, in case group members aren’t able to finish.

Be willing to adapt
Sometimes you can’t predict what will happen. Have the flexibility to change
course if you receive new information or something goes wrong.

SUGGESTED SEQUENCES

To plan what to do next:

To organize your meetings:

69
PLAN FOR ACTION

SETTING AN AGENDA
Identify the immediate challenges your team needs to
address, then agree on the next steps to take.

!
1
2 !
3
!

TIME ROLES MATERIALS

40 min. Participants Printer paper and pens
1 recorder Optional: camera,
markers, sticky notes

WHERE TO NEXT?

Try another Plan For Action activity like ‘Divide and Conquer’ to divide these
tasks between people.

frogdesign.com/CAT
PLAN FOR ACTION / SETTING AN AGENDA

1. Post a sheet of paper on the wall

At the top write the following question: “What
issues are we trying to solve right now so we can
accomplish our overall goal?” Discuss the question
and write each challenge on a small sheet of paper.

2. Focus on each issue

Take each small note and put it in the center of
a new sheet of paper. For each note, write down
why the issue is important and when it needs to be
! ! resolved. Consider who needs to be involved, and
discuss any barriers standing in the way.

3. Assess the issues together

Have the group look at everyone’s answers and
! ! ! then ask which issues need to be addressed first.
As a group, discuss any patterns or themes that
! you see. Discuss if there are any tasks that can
solve multiple challenges.

4. Create tasks
! ! !
From your discussion, write down the tasks your
team should do to address the most immediate
challenges.

71
PLAN FOR ACTION

DIVIDE & CONQUER

Split your group into smaller teams to plan and
complete specific tasks.

TIME ROLES MATERIALS

1 hr. Participants Printer paper and pens
1 facilitator Optional: camera,
multiple recorders markers

WHERE TO NEXT?

Try another Plan For Action activity like ‘Set the Timeline’ to establish your
future meeting schedules.

frogdesign.com/CAT
PLAN FOR ACTION / DIVIDE AND CONQUER

1. Gather your group around a sheet of paper

Ask everyone to write every activity they’re doing
right now to help the group reach their goal. Have
the group look at all the activities and identify
which can be grouped together. Give these similar
tasks a name, such as ‘Education’ or ‘Outreach.’’

2. Make teams from tasks

Write the task names on sheets of paper. Different
teams can take care of specific responsibilities for
your group. Ask people to write their initials with
the name of the team they want to join.

3. Work as teams
Have each team go to a different part of the room.
Ask the team members to write down their goals,
responsibilities, and challenges. If there is only one
person on a team, they should join another team.

4. Create team tasks

Have each team write down specific tasks to help
them reach their team goals. As a team, take at
least 15 minutes to plan how to accomplish these
tasks. Have team members choose which tasks
they want to be responsible for. Each team should
post and share their plan.

73
PLAN FOR ACTION

SET THE TIMELINE

Create a schedule for your team to keep track of what needs
to get done—and what you’ve accomplished.

TIME ROLES MATERIALS

45 min. at a Participants Printer paper, large
minimum 1 facilitator sheet of paper,
multiple recorders markers, pens

WHERE TO NEXT?

Try another Plan for Action activity like ‘Keeping the Momentum’ to help your
team track their progress.

frogdesign.com/CAT
PLAN FOR ACTION / SET THE TIMELINE

1. Establish the pace

When your group gets together, discuss how
quickly your team wants to accomplish their goal.
Then, have your group split into teams. They can
be the same teams as the ones created for the
activity ‘Divide and Conquer.’

2. Create a team goals calendar

In your teams, write down the final goal you need
to complete to solve your overall problem. Draw a
calendar showing the days between today and the
final date. Write out the interim tasks you need to
complete in order to reach your final goal.

3. Consolidate your dates

Get back together with your full group. Have one
person create a large calendar to combine all of
the dates from each team. Ask each team to share
their tasks with the group, and write these interim
tasks on your shared calendar.

4. Adapt and adjust

As a group, discuss if there are any conflicts or
issues. Some teams may have to wait for other
teams to complete their tasks before moving
forward, and dates may need to be adjusted.

75
PLAN FOR ACTION

KEEPING THE MOMENTUM

Motivate your team to keep moving forward—and
communicate clearly about who’s doing what.

TIME ROLES MATERIALS

45 min. at a Participants Printer paper, large
minimum 1 facilitator sheet of paper,
multiple recorders markers, pens

WHERE TO NEXT?

Try another Plan for Action activity like ‘Value Map’ to get more specific about
the way you can get your solution into the world.

frogdesign.com/CAT
PLAN FOR ACTION / KEEPING THE MOMENTUM

1. Assign roles and decide on meetings

With the group together, decide who will be
responsible for updating the schedule as the group
accomplishes tasks (or doesn’t). Choose a person
to track the group’s decisions and next steps.
Finally, determine when and where the group will
meet for updates.

2. Update the group

Start each meeting with an update on what group
members have done. This should be a group
conversation, where everyone shares what they’ve
accomplished and what barriers are in the way.

3. Answer these questions together

• What has the group accomplished since
? ? ?
their last meeting?
• What challenges have emerged that the group
didn’t expect? Who can help with these issues?
• How will they best be resolved?

4. Adjust the calendar

Once the group has answered these questions,
? look at your group calendar (created in the ‘Set the
?
Timeline’ activity) and determine if any tasks or
?
dates need to be adjusted.

77
PLAN FOR ACTION

VALUE MAP
Get more specific about the way you can get your
solution into the world by evaluating the resources
you need in order to deliver value.

TIME ROLES MATERIALS

60 min. Facilitator and Large piece of paper,
participants whiteboard or
chalkboard, pens or
chalk, sticky notes

WHERE TO NEXT?

This is a great time to go to the activity area Clarify Your Goals

and do the activity ‘Check Your Goal.’

frogdesign.com/CAT
PLAN FOR ACTION / VALUE MAP

1. Define or refine your goal

Write an action-oriented goal at the top of a large
piece of paper (or whiteboard or chalkboard). You will
be referring to this throughout the activity as you fill
out your value map: We are helping [__who?__] by
delivering [__what?__] through/by [__how?__].

2. Draw your value map

Below the goal statement, sketch one chart with
4 rows and 3 columns. The rows should be labeled:
Awareness, Decision, Try, and Maintain. The col-
umns should be labeled: Channel, Cost, Benefit.

3. Define how you will reach people

For each row, capture on a sticky note all the ways you
can reach the people you want to impact (Channel).

• Awareness: how people will find out about the

product or service you are offering.
• Decision: how people will decide to use the
product or service.
• Try: how people will actually use the product or
service (example: payment or completing a task).
• Maintain: how people will engage with you when
they are not using your product or service.

4. Map the cost and impact

Finally, on sticky notes, try to estimate how much
each channel will cost (monetary value, but also level
of effort) and how it will generate benefit (monetary
value, but also any benefits back to you, such as
growing numbers of members or participants through
word of mouth, social impact, etc.).

TIP
Feel free to adjust the stages of how you will reach
people to more closely align with the solution and
experience that you are creating.

79
 PLAN FOR ACTION
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach

frogdesign.com/CAT
 PLAN FOR ACTION
Record what your group discovers and map
LEARNING CARD your progress as you use this Toolkit.

WHAT WE DID
Activity names in the order we completed them

WHAT WE LEARNED
Key insights from the activities

WHAT WE’RE GOING TO DO NEXT

Next activity, clarified goal, shifts in the approach

81
ABOUT
THE TOOLKIT

The first seeds for this toolkit were planted while working on
a research project with the Girl Effect. As part of that project,
we paired skills development with design research, facilitating
activities with adolescent girls living in extreme poverty. The
activities were intended to encourage girls to explore their
world and collaborate in groups to devise solutions for local
problems.

During this work, the girls told us they wanted to share these
activities with their families, friends, and the broader com-
munity. After the project, we realized that if these activities
could be shared with a more general audience, everyone could
benefit.

A group of frogs came together and looked across our existing

problem-solving practices, including how frogs collaborate
in groups when working on client projects. We distilled what
we learned into this toolkit and are delighted to see it shared
around the world.

frogdesign.com/CAT
HOW TO BUILD
ON THIS TOOLKIT

This toolkit is intended to be shareable via a Creative

Commons Attribution-NonCommercial-ShareAlike
CC-BY-NC-SA License. This license allows others build
upon this toolkit non-commercially, as long as they credit
frog and license their new creations under identical terms.

If you’re interested in gaining access to this toolkit for

localization or adaptation purposes, please contact us at
cat@frogdesign.com.

83
Share this Toolkit
with Others
Download a version
of it for free at:

frogdesign.com/cat

Share Your Story

We’d love to hear how your
groups have been using the
Collective Action Toolkit.

cat@frogdesign.com
@frogdesignCAT
#makechangehappen

frogdesign.com/CAT
CONTRIBUTORS

Robert Fabricant
Jacob Gardner
Denise Gershbein
Oskar Göransson
Caroline Gudmundsson
Kyle Hoyt
Stephanie Meier Lewis
Turi McKinley
Erin Muntzert
Kara Pecknold
Kate Quigley
David Sherwin
Rayna Wiles

85