Johnforde
Johnforde
In 16 years of writing copy for the financial newsletter industry, I've had a lot of interesting
projects and a lot of breakthroughs bigger than this one, on a dollar-for-dollar basis. Still, the
success of this one was personal. For one thing, Dr. Kurt Richebacher – a former higher-up at
the Deutsche bank and one of the world's most respected Austrian economists – was the guy
we felt we should be able to sell, but for a long time simply couldn't.
His insights were sharp. His credentials untouchable. He was everything my client respected
in financial publishing.
Problem was that Dr. Kurt, as we called him, was old-school. He was well into his 80s when
my client started publishing his letter. Though prolific, Kurt didn't believe in making stock
picks or direct investment recommendations of any kind for his readers. Not an easy
proposition in a world where every other financial promo touted huge track record gains, often
right there in the headline.
I knew we had to do something different. So I called the publisher and arranged for one of
their top financial analysts to fly over to meet Dr. Kurt in his penthouse apartment on the
Riviera (not a tough sell!). They talked for nearly six hours. Then Eric, the analyst, came to
meet me in Paris and we banged out a reasonable investment strategy based on Kurt's market
opinions. In the promo, we told them outright why Kurt wouldn't make recommendations...
but that we could, based on his unique view of the world.
Not only did Kurt turn out to be very right (he predicted the subprime blowout), the package
was a huge success. Up until then, it hadn't sold better than $200,000 worth of subscriptions
in a year. This promo ultimately took it over $2 million.
What I loved about this approach was that we got around a shortcoming of an otherwise
exceptional product not by avoiding it... but by telling it straight and transforming that
perceived weakness into a strength.
I think you're always going to get your biggest successes by being honest while selling good
products. I make that case often, in the free copywriting and marketing e-letter I put out,
called the "Copywriters Roundtable."
Dr. Kurt, by the way, passed away – then in his early 90's – a little less than two years after
this promo campaign. My client continues to publish the newsletter in his memory, with
another highly respected economist at the helm.
I also still use this promo for training new writers, something I do as a special favor to friends
in the industry. By the way, while I can't take on new clients right now, you're still invited to
1
Copyright © 2008 Mark Joyner, Inc.
This document is part of Simpleology Great Teacher Series:
Ted Nicholas and Joe Sugarman Teach Direct Response Copywriting
http://www.simpleology.com
try out the "Copywriters' Roundtable." As I said, it's free. And anybody can sign up. I 'm
proud to say that it's been called "the single best e-newsletter on copywriting."
John Forde
2
Copyright © 2008 Mark Joyner, Inc.
This document is part of Simpleology Great Teacher Series:
Ted Nicholas and Joe Sugarman Teach Direct Response Copywriting
http://www.simpleology.com
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(See below)...
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I am the messenger.
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Yet here's the thing: For the first time ever, I'm
personally inviting you to join this inner circle of
monetary elites... to experience the wisdom of the
market genius you're about to meet... and I want
you to do this FREE for the next 12 months.
Yes. FREE.
How so?
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This will all add up for you the moment you see
for yourself, inside the FREE report.
For instance...
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Impressive? Absolutely.
The bigger the market move and the bigger the correction, the better these
smarter, more prepared investors will do. It's that simple. And I'll show you
how in this special report.
I can't think of a better way to get prepared than for you to do exactly what
I'm about to show you how to do. It starts with everything you'll find in the
new investor's briefing I want to send you, The Wealth Fortress Report:
The 5 Safest Investments You'll Make This Year.
Then, just to be sure you're ready, I want to give you 12 straight months of
what I and many of the world's investing elite call the most valuable
investment advisory service available on Earth. FREE.
Why so bold?
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Because I've seen what this market genius has done and predicted in the
past. And now I know exactly what he foresees for the turbulent months
ahead...
Water rushes in. Soon, it rushes in faster. The hole gets bigger... until the wall
itself crumbles under the pressure. That's a perfect metaphor for what you can
expect ahead.
The U.S. consumer... the U.S. government... in fact, the entire U.S. economy... is
living on borrowed time. The credit trap is about to snap shut. The wall holding
back a tidal wave of financial pressure is about to collapse.
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The plunging line shows how much money we're saving right now.
The soaring line shows how much more we're paying just toward the interest on
our rapidly mounting debts. Make note, that's just the charges on the borrowed
money. Not the payment on the borrowed money itself.
It's like the claws of a gaping trap, getting ready to snap down on the average
overexposed American. And when it does, expect financial disaster.
The powers that be say that this trend of overspending and under-saving is all part
of the recovery ahead. Washington's new favorite economist, Ben Bernanke, even
talks about the dangers of a "savings glut" in other countries.
All while old Fed favorite Alan Greenspan has just kept on urging us to spend,
spend, spend. Even if we have to borrow to do it. He's like a heroin dealer,
pushing loose money and feeding the American addiction to credit until many of
us have no choice but to keep on borrowing more, just to survive.
But at last, people are speaking out. And leading the pack is the very same
financial and economic genius I've been telling you about. In fact, you could say
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financial and economic genius I've been telling you about. In fact, you could say
he's so angry about this, he's pounding the pulpit.
And that's just fine with me. It's also fine with the other investing elite who have
latched on to this gentleman's advice. Because within the year when amateur
investors start to panic, this small group of advanced investors will have used this
man's insight not only to stay rich... but also to get richer.
If you're following his coverage when the crisis comes, I firmly believe you'll stay
safe and get richer too. And here's the start of the message he's urged me to
deliver to you:
See, loads of easy money and open credit are terrific when an economy is soaring.
Credit can help a business expand. It lets you invest in the future. It even lets you
enjoy life a little better on the way up, making it possible to bank on riches yet to
come. And our fellow Americans have been lapping up the opportunity, loading up
on new cars, newer and bigger houses and lifestyles they couldn't normally afford.
The trouble is, the moment all that excess credit is withdrawn, everything falls
apart!
House prices fall, stocks fall, U.S. bonds fall, the dollar falls, everything falls.
Because liquidity is sucked out of the system. Nobody has money to spend. So
there's no demand for the assets that only those with lots of credit and easy money
can typically afford.
At this very moment, this is the gravest danger facing the American economy.
Worse than terrorism. Worse than waning energy supplies or energy war. Worse
than petty Washington infighting or scandals.
With our credit-driven economy so out of control, this could spell the end to the
American economic experiment itself. Very quickly and with disastrous results, for
all but the investors who were smart enough to protect themselves as early as
possible.
And when one leveraged asset starts to tumble, the rest can't help but tumble too.
Homeowners buy homes with "zero-money-down" mortgages. Huge derivative
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For this very reason, I'm convinced the economy is headed for a fundamental
breakdown.
But thanks to the man I'm telling you about - a man who has been, by the way,
one of the world's foremost economists and who has studied exactly these kinds of
market situations for the last 67 years - there are ways to protect yourself.
In your personal copy of The Wealth Fortress Report: The 5 Safest Investments
You'll Make This Year, it's all revealed. You'll read about a crisis-countering
money move that will not only dull the impact of this coming crash, but will make
you richer besides.
It's a "set and forget" strategy that's very simple to put in place. And once it's
done, you can let it manage itself, rolling over until the moment you need help
countering the impact on your wealth that's certain to be caused by a collapsing
economy.
In The Wealth Fortress Report: The 5 Safest Investments You'll Make This
Year, you'll learn how you could multiply every $1 invested into as much as $5 or
$6 when this crash comes... for gains as high as 600% in less than a year's time.
All that needs to happen to make this work is for the man I'm telling you about to
call the right moves in the major markets. He's done an extremely large amount of
research already. He and I are going to share it with you. And then you can judge
for yourself to see if you agree that he's right. All you have to do is read the report.
I keep on talking about "this brilliant gentleman" and I haven't even introduced
him yet!
How an Assassin's
Bullet Started It All
You could say Dr. Kurt Richebächer (pronounced Reek-a-bah-kur) discovered his
love of journalism in pre-World War II Europe, when his father sent him to Great
Britain to study English. Young Richebächer read three papers a day until he was
perfectly fluent.
Or you could say it all started when Richebächer graduated with honors from a
college in war-torn Berlin, where he discovered his love for economics and went
on to get his doctorate.
German government. By 1957, he'd graduated to London and became one of the
top commentators there on British economic policy.
You don't get that far without ruffling a few feathers. Even then, Richebächer was
so blunt and accurate in his analysis that years later presidents of major nations
and chiefs of state would demand his head.
So much that he personally begged Jürgen Ponto, then the chairman of the
Dresdner Bank, to put Richebächer on a leash. Ponto couldn't bear to do it. He
knew what Richebächer had to say was too important.
So instead, Ponto defied the chancellor and helped Richebächer find a way to
publish his market and economic analysis under his own name, while Ponto
himself helped protect Richebächer's right to publish his scathing observations.
It was a kidnapping attempt gone horribly wrong. It was a tragic turn of events.
And a tragedy for the bank too. But it was this, more than anything, that changed
the course of events and forced the creation of one of the most respected financial
advisory letters ever produced, The Richebächer Letter.
See, with Ponto gone, Dr. Richebächer finally decided he would have to make a
clean break from the bank and publish his groundbreaking reports entirely on his
own.
At his Dresdner farewell party, former Federal Reserve Chairman Paul Volcker
was one of the guests. Another was famous Wall Street economist Henry
Kaufman. And today, Dr. Richebächer now counts some of the most successful
and richest investors in the world among his readers.
Even Dr. Richebächer's list of personal friends reads like a list of the greatest
financial minds of the late 20th century... both Richard Russell and Martin Weiss,
two financial market legends, have had him as both guest and friend... some of the
world's greatest economists have sat down with him for dinner... even Paul
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world's greatest economists have sat down with him for dinner... even Paul
Volcker himself once said, "Sometimes I think it's the job of each Fed chairman
to try to prove Richebächer wrong."
Then there was the late great economist John Exter, once vice president of the
Federal Reserve Bank of New York and the man who first warned Washington
against taking the dollar off the gold standard back in the 1970s, who was also a
big fan. Of Dr. Richebächer, Exter said, "I have the greatest respect for Dr.
Richebächer. He is one of the best economic analysts in the world."
But Dr. Richebächer has earned every one of them. By doing something in these
turbulent times that few other market or economic analysts ever consider doing...
Like I said, I even had to twist his arm just to get the exclusive recommendations
you'll read in your personal copy of our newest briefing, The Wealth Fortress
Report: The 5 Safest Investments You'll Make This Year.
What he does for them instead is share the same crystal clear and cutting-edge
insights into what's really happening that made his scathing analysis so popular
with... and so powerful as a strategic weapon for... the billionaire clients of the
Dresdner Bank.
It's no accident so many of the investing elite keep coming back to him for this,
either.
As the dollar first started to plummet, Dr. Richebächer's readers socked away
20%... 46%... 96%... 101%... 292%... and 425%... just by hedging against the
erosion in America's core currency. That's an average of 163%. In another one-
month trade, a single move - an option pick on the Japanese yen, based on Dr.
Richebächer's private analysis - hit for nearly 68%.
And these are exactly the kinds of impressive gains sophisticated and well-heeled
investors have gotten used to making with Dr. Richebächer's insight all the time...
thanks to his visionary grasp of what's about to happen to stock and bond markets,
to major currencies and economies and fickle interest rates.
He shows them how to shield their money from risks. And how to pounce on
major trends. He helps them sift through long-term trends and capitalize
immediately on the shorter ones. Dr. Richebächer has fast becomes the "advisor's
advisor," producing the one newsletter that many of America's most famous
newsletter and industry experts subscribe to before they tell you what they think is
about to happen in world markets.
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And I'm offering, at the end of this letter, to let you in on this circle of brilliant
market and economic analysis... trusted by the world's most intelligent investing
elite for more than the last three decades... absolutely FREE.
Like I said, I'll explain how at the end of this letter. I'll also show you how to get a
personal copy of our powerful new briefing, The Wealth Fortress Report: The 5
Safest Investments You'll Make This Year.
And I'm convinced you'll be very pleased with what you see. But before I do that,
let's get back to the next in a series of dangerous economic events Dr. Richebächer
has predicted for the turbulent 12 months ahead...
Contrary to what Washington and the Fed want you to believe, our economy has
already started to stall.
The moment the credit trap snaps shut in the way I just described, the U.S.
economy won't just fall... it will collapse entirely.
Once you see the eye-popping proof Dr. Richebächer is sharing - right now - with
his private circle of Richebächer Letter readers, you'll understand why.
But even here, I can show you enough to get the idea. For instance, consider: the
current Washington administration alone was supposed to put an end to big
government. Yet so far it's outspent every president except Lyndon Johnson!
We could blame that on all kinds of unexpected reasons: the War on Terror, the
wars in Iraq and Afghanistan... the list of excuses could go on. But the fact is,
even those immense costs are but a fraction of the total waste Washington's
continued to create. Today, gross national debt is cresting an unbelievable $8
trillion and counting. That's an average debt for a family of four of $107,000!
But it's not just this year's government. Not at all. The truth is, politicians have
NEVER really done us any fiscal favors. Going all the way back to 1913,
government spending rates have soared 10 times faster than America's economic
growth!
What if generations of your family, going back over decades, has always spent
money 10 times faster than the family breadwinner could bring it in the door?
You'd be worse than broke. You and your children and your grandchildren, if the
family line could last that long, would drown in debt.
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When you combine all the government spending and all the private spending...
America as a whole is in the red by a mind-blowing $40 trillion!
That's an awful lot of money to owe. Especially when there's little hope of paying
it back. Manufacturing is usually the key for an economy. It's the money
multiplier we would need to turn things around. America is, after all, supposed to
be the leading economy of the industrial world.
But you've seen the trend. We have no advantage in industrial exports anymore.
Instead, we're buying more and more from industries overseas. Worse, we're
dismantling our factories and shipping them - and our jobs - overseas too.
"No, absolutely not," says Dr. Richebächer. And he should know, since he's
studied exactly this kind of trends and hidden data for the bulk of his 87 years on
Earth.
"It's just not possible," he says, "the imbalances are simply too great."
Yet, where else will you hear anyone with the guts to speak up like this? Most of
America's hired hacks - including all those Harvard economists, who Dr.
Richebächer himself calls "useless" - are all too happy, instead, to toe the party
line.
"Strap on your rose-colored glasses," they say, "$40 trillion in debt? Relax, we're
just getting started! And I feel fine!"
Especially now, while just about everyone else who should know better seems to
have gone blind. But fortunately, this is exactly the kind of bold and controversial
truth-telling you'll find in The Richebächer Letter. And this is exactly why Dr.
Richebächer is widely regarded as one of the most advanced, intelligent and
sought-after economic and financial analysts alive today.
No, the "Good Doctor's" reports aren't always easy to swallow. After all, he's an
old-school economist with complex ideas that, frankly, will soar over the heads of
some less-experienced investors.
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For those who can grasp the big ideas and who can invest in the "big picture"
insights the Richebächer Letter is so famous for providing, the opportunities to
invest more safely and more profitably are ample indeed.
If you're this kind of advanced, big-thinking investor, then I know this is exactly
the kind of rigorous financial insight and analysis you surely already hunger for.
And it's exactly the kind of big, extremely beneficial thinking Dr. Richebächer
already provides.
You'll get a taste of all this - and then some - in the new private investors briefing,
The Wealth Fortress Report: The 5 Safest Investments You'll Make This Year,
which I'll send you immediately, as soon as you say the word.
But my real message to you today is that, at the end of this letter, you'll have a
rare opportunity to gain access to all this elite, advanced investing information...
absolutely free.
It has never been more vital for you to have access to a resource like this, one that
can lift the veil on the unvarnished truth about what's really driving - and not
driving - the unstable world economy.
When those same dangers come home to roost, who knows where you'll be
financially? But if there's one thing that's clear, it's that Dr. Richebächer's readers
are in the right place already to protect their wealth... and even make money...
while other investors merely struggle to survive.
Sure, pinpointing the exact moment for the collapse won't be easy.
Just like it's not always easy to know exactly when a Chevy in a tailspin on an icy
highway will make impact with the guardrail. But the fact of the matter is, when a
situation is this much out of control, you know impact is guaranteed at some
time... and better to be prepared now instead of waiting, when it could be too late
to do a thing.
And mind you, "too late" for the American economy is getting a lot closer than it
might seem...
From the three decades leading up to the 1980s, U.S. consumers had
to take on about $1.40 in debt for every $1 tacked onto the U.S. GDP.
Now we're averaging nearly $7 per every $1
Just in the second quarter of 2005, U.S. debt grew four times faster
than GDP. This is absolute insanity, because all that debt eventually
has to be paid back!
The Feds say U.S. inflation is "under control," but even at the official
rate of 4.7% it's by far the worst in the industrialized world. And those
official rates are grossly understated (see below)
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There's no such thing as a "jobless recovery." But get this - the U.S.
economy has added ONLY 62,000 new jobs over the last five years!
And most of those are government related. Private employers cut
over 700,000 jobs over the same period!
From March 2001 until now, we would have needed to add 8 million
jobs just to keep pace with the growth of the U.S. working population,
which grew by 12.8 million people. If you can't work, you can't buy
cars and televisions or pay off your credit card bills. It's that simple.
And without that, a credit-driven economy is in deep trouble
Even as Dr. Kurt Richebächer works to reveal these shocking numbers to the
investors who need them, our own government works just as feverishly to cover
them up!
If Enron, WorldCom and Global Crossing can fake their revenues... if Shell
Petroleum and OPEC see fit to lie about their total oil reserves... why wouldn't
politicians, who get appointed, elected and re-elected based on economic
performance, see fit to lie their way through office too?
If you use the real statistics to calculate unemployment, the way we used to
calculate it back in 1980, the real unemployment rate is a much more devastating
12.5%.
That's worse than the unemployment rate in China, France, Germany or Italy. And
about four times the unemployment rate in Mexico!
I showed you earlier that official inflation is about 4.7%. That's high, compared
with other industrialized countries. But the real rates are much higher. If you
annualize the inflation rates of the last available quarter in 2005, you're talking
price inflation of an incredible 10%.
It's like living in the 1970s all over again. Only this time, there's no Paul Volcker
to kick-start the Fed and save the day. Meanwhile, if you kick out the government
calculations and do the real math on America's GDP, real growth of the economy
is precisely 0%.
It's no wonder most Americans - especially investors - just aren't ready for the
fiscal winter that's waiting ahead. Then, of course, you've got the disastrous
government policy of so-called "hedonic pricing."
This is a mirage of false statistics that lets the government multiply technology
spending by many billions of dollars... and then add that to the country's bottom
line. On what basis? Simply because, they say, newer computers are faster than
older ones.
Let's say U.S. businesses just sank $10 billion in actual dollars to buy new
computers. That can actually get posted, according to the government, as
something like $80-90 billion. Because of the hypothetical productivity that's
going to add, somewhere down the road, to America's bottom line.
Could you imagine trying to collect a paycheck based on that kind of claim? It's
like buying the top-of-the-line exercise bike and pretending that not using that will
get you in better shape than the bargain bike you never used either.
The government does the same with software. Over $300 billion in software
spending by U.S. companies gets counted as an investment instead of a plain
business expense. And then that gets folded into GDP growth too.
America's jobs.
Rejiggering numbers in Washington is easy. Because the regulators work for the
syndicate that's cooking the books. So the Feds are free to invent phony jobs,
phony spending and now... a phony recovery.
Dr. Richebächer was one of the first brave economists to expose these kinds of
government lies. But this deception today, he says, has been the largest and most
insidious of them all.
Unfortunately, now that he's exposing the frauds for what they are, the real
numbers completely blow the American prosperity and productivity myth out of
the water!
But sometimes the truth isn't what we'd like to hear. It's what we NEED to hear.
And that's what Dr. Richebächer's readers have been so grateful for, with every
issue of his private, highly praised Richebächer Letter.
read on
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