School Business Plan Example
School Business Plan Example
Business
Plan
2023
Executive Summary 6
Market opportunity 7
Services Offered 7
Financial Highlights 8
Units Sold v/s Revenue 9
Company Overview 10
Ownership 11
Business Owners 11
Mission statement 12
Business history 12
Future goals 12
Market Analysis 13
Target Market 14
Competitive analysis 15
Harvard-Westlake School 15
Connections Academy 16
Market trends 16
Regulatory environment 17
Services 19
Elementary Education Program 19
After-School Tutoring 20
School Transportation 20
Summer Camp 21
Additional Services 22
Pricing Strategy 24
Marketing strategies 25
Online 25
Offline 25
Sales strategies 26
Customer retention 26
Operations Plan 27
Operational Process 28
Management Team 30
Key managers 31
John Doe 31
Jane Doe 32
Michael Johnson 32
Lisa White 32
David Brown 32
Organizational structure 33
Organization chart 33
Compensation plan 33
Board of advisors 34
[ADVISOR 1 NAME] 34
[ADVISOR 2 NAME] 34
Balance sheet 41
Break-even Analysis 43
Financing needs 45
Appendix 47
Executive Summary
Market opportunity
Summarize your market research, including market size, growth potential, and marketing
trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
Services Offered
Highlight the school services you offer your clients. The USPs and differentiators you offer are
always a plus.
Outline your sales and marketing strategies—what marketing platforms you use, how you plan
on acquiring students, etc.
Financial Highlights
Briefly summarize your financial projections for the initial years of business operations. Include
any capital or investment requirements, associated startup costs, projected revenues, and
profit forecasts.
To unlock help try Upmetrics!
15.00k
10.00k
5.00k
0
Year 1 Year 2 Year 3
Summarize your executive summary section with a clear CTA, for example, inviting angel
investors to discuss the potential business investment.
Company Overview
Describe your business in this section by providing all the basic information:
Describe what kind of school business you run and the name of it. You may specialize in one of
To unlock help try Upmetrics!
the following school businesses:
• Public schools
Start writing here..
• Private schools
• Charter schools
Ownership
• Magnet schools
• Virtual or online schools
• Boarding schools
Help tip School Business Plan
• International schools
List the names of
• Religious your school’s founders or owners. Describe what shares they own and their
schools
responsibilities for efficiently managing the business.
Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership,
To unlock help try Upmetrics!
or others.
Explain
Start writingwhere
here..your business is located and why you selected the place.
Business Owners
Summarize your business’ objective, core principles, and values in your mission statement. This
statement needs to be memorable, clear, and brief.
❜
Business history
If you’re an established school, briefly describe your business history, like—when it was
founded, how it evolved over time, etc.
Additionally, If you have received any awards or recognition for excellentTo unlock help try Upmetrics!
work, describe them.
Future goals
It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals;
they can be specific targets for revenue, market share, or expanding your services
Market Analysis
Finally, discuss the insights gained from your market research. Highlight the needs and
preferences of your potential clients, and explain how your products or services meet those
Target Market
specific demands.
This will set a strong foundation for the rest of your market analysis, demonstrating that you
Help tip School Business
have a clear understanding
Plan
of your target audience and their needs.
Start this section by describing your target market. Define your ideal customer and explain what
types of services they prefer. Creating a buyer persona will help you easily define your target
market to your readers.
To unlock help try Upmetrics!
For instance, families looking for additional education or extracurricular activities are the ideal
market
Start for
writing private schools generally.
here..
Describe your market size and growth potential and whether you will target a niche or a much
broader market.
500k
Available Market
All students in the region aged 5-18.
Served Market
Students in the region seeking K-12
education.
300k
Target Market
Students aged 5-18 seeking quality,
personalized K-12 education with a 50k
focus on [specific program or
Identify and analyze your direct and indirect competitors. Identify their strengths and
weaknesses, and describe what differentiates your school from them.
Competitive analysis
Harvard-Westlake School
Harvard-Westlake School is a prestigious private school located in Los Angeles, known for its rigorous
academic programs and exceptional faculty.
Connections Academy
Connections Academy is a leading online virtual school provider, offering K-12 education to students
across the United States.
Accredited curriculum and Flexibility for students with Some criticism regarding the
certified teachers specific needs or quality of online instruction
circumstances
Wide range of courses, Potential technical barriers for
including AP and honors Strong support services, students without reliable internet
classes including counseling and access
tutoring
Personalized learning plans
Market trends
Analyze emerging trends in the industry, such as technology disruptions, changes in customer
behavior or preferences, etc. Explain how your business will cope with all the trends.
List regulations and licensing requirements that may affect your school business, such as
education laws & regulations, government accreditation, teacher certificate & licensing, health &
safety regulations, etc.
To unlock help try Upmetrics!
Conclude the introduction by signposting readers to the deeper exploration of your offerings in
the following sections. This approach ensures that readers understand the context,
Help tip
significance, and scope of what your business brings to the table.
Mention the school services your business will offer. This list may include services like,
• Education programs
To unlock help try Upmetrics!
• Extracurricular activities
• Counseling & Guidance
Services
• Special education services
• Transportation services
Elementary Education Program
• Food services
Price: [$5,000] per annum
• Testing and assessments
A comprehensive education program tailored to meet the
needs of elementary school students, covering essential
subjects such as mathematics, science, and English.
Specifications
• Duration: 9 months
One-on-one tutoring sessions with qualified teachers,
focused on providing additional academic support in
subjects where the student may need extra help.
Specifications
School Transportation
Price: [$1,000] per annum
Safe and reliable transportation services for students,
ensuring they can commute to and from school without
any hassle.
Specifications
A fun and educational summer camp program that
includes a mix of academic learning, sports, and creative
activities.
Specifications
• Duration: 1 week
Specialized Programs
Highlight any specialized programs or services your school provides in this section.
Extracurricular activities, artistic initiatives, sports teams, STEM efforts, language immersion
To unlock help try Upmetrics!
programs, and advanced placement courses may fall under this category.
If your school has a vibrant student leadership program that encourages students to grow as
leaders, participate in volunteer work in the community, and actively contribute to the
improvement, then mention it here.
To unlock help try Upmetrics!
Mention if your school business offers any additional services. You may include services like,
after-school programs, school transportation, food services, parent education & involvement,
etc.
To unlock help try Upmetrics!
Here are some key points to include in your marketing To unlock help try Upmetrics!
plan:
Unique Selling
Additionally, Proposition
mention (USP)or approaches you will employ, whether traditional
the specific techniques
or modern, to establish your brand as the preferred choice for your target audience.
Help
This tip
introduction SchoolaBusiness
provides Plan
clear overview and prepares readers for the detailed strategies that
follow.
Define your business’s USPs depending on the market you serve, the equipment you use, and
the unique services you provide. Identifying USPs will help you plan your marketing strategies.
Pricing Strategy
Describe your pricing strategy—how you plan to price your services and stay competitive in the
local market. You can mention any discounts you plan on offering to attract new students.
Discuss your marketing strategies to market your services. You may include some of these
marketing strategies in your business plan—social media marketing, Google ads, brochures,
content marketing, and print marketing.
To unlock help try Upmetrics!
Marketing strategies
Online
Content Marketing
Offline
Outline the strategies you’ll implement to maximize your sales. Your sales strategies may
include targeted marketing, personalized sales approach, referral programs, conversion
strategies, etc.
To unlock help try Upmetrics!
Sales strategies
Help tip
Describe your customer retention strategies and how you plan to execute them. For instance
excellent services, alumni engagement, parental engagement, etc.
Customer retention
Excellent Services
Operations Plan
Make it clear that operational excellence is crucial for fulfilling your commitments to customers
and
Start ensuring
writing optimal outcomes.
here..
Then, briefly outline what readers can expect in this chapter, mentioning key areas you'll cover
such as staffing, operational processes, and facilities.
Staffing & Training
This introduction sets the stage by highlighting the significance of operational planning and
piques the reader's interest in the detailed insights to come.
Help tip School Business Plan
Mention your business’s staffing requirements, including the number of employees or teachers
needed. Include their qualifications, the training required, and the duties they will perform.
Operational Process
Outline the processes and procedures you will use to run your school business. Your
operational processes may include enrollment process, staffing & human resources, classroom
management, finance & budgeting, etc.
To unlock help try Upmetrics!
Include the list of equipment and software required for school, such as whiteboards &
projectors, student information systems, learning management systems, communication &
collaboration tools, etc.
To unlock help try Upmetrics!
Explain how these technologies help you maintain quality standards and improve the efficiency
ofwriting
Start your business
here.. operations.
Management Team
Conclude by emphasizing the team's experience and how it positions your program as a leader
in your industry.
Key managers
This introduction will set the stage for readers to understand the significance and capabilities
of your management team, creating a positive impression as they delve into the details of each
Help tip and
team member's role
School Business Plan
contributions in the subsequent sections.
Introduce your management and key members of your team, and explain their roles and
responsibilities.
JOHN DOE
CEO & Co-founder - john.doe@example.com
Her leadership and strategic planning skills have been instrumental in shaping
the academic programs at [School Name].
MICHAEL JOHNSON
Operations Manager - michael.johnson@example.com
LISA WHITE
Admission Manager - lisa.white@example.com
Lisa has a Bachelor's degree in Public Relations and has worked in student
admissions for over 8 years.
Her role involves managing the admission process, handling public relations,
and ensuring a smooth enrollment process for new students.
DAVID BROWN
Facilities Manager - david.brown@example.com
David has a degree in Civil Engineering and has been managing facilities for
educational institutions for 12 years.
Explain the organizational structure of your management team. Include the reporting line and
decision-making hierarchy.
Organization chart
John Doe
CEO
Michael
Johnson
Operations Jane Doe
Manager COO
Compensation plan
Describe your compensation plan for the management and staff. Include their salaries,
incentives, and other benefits.
Mentioning advisors or consultants in your business plans adds credibility to your business
idea.
[ADVISOR 1 NAME]
Advisor 1
• Role: [Describe their role and the specific areas of the business they
advise on.]
[ADVISOR 2 NAME]
Advisor 2
• Role: [Describe their role and the specific areas of the business they
advise on.]
Financial Plan
This introduction will help your readers understand the significance of the financial plan and its alignment with your mission and goals, setting
theHelp tip
stage School
for a deeper Business Plan
exploration of your financial strategy.
Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include
your business’s expected net profit or loss.
Revenue $0 $0 $0 $0 $0
Cost Of Sales $0 $0 $0 $0 $0
General Costs $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0
Operating Expense $0 $0 $0 $0 $0
Payroll Expense
$0 $0 $0 $0 $0
(Indirect Labor)
General Expense $0 $0 $0 $0 $0
Bad Debt $0 $0 $0 $0 $0
Amortization of Current
$0 $0 $0 $0 $0
Assets
EBITDA $0 $0 $0 $0 $0
Additional Expense $0 $0 $0 $0 $0
Long Term
$0 $0 $0 $0 $0
Depreciation
EBIT $0 $0 $0 $0 $0
Interest Expenses $0 $0 $0 $0 $0
EBT $0 $0 $0 $0 $0
Total Expense $0 $0 $0 $0 $0
Net Income $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Opening
Owner's Distribution $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Closing
The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices,
payment receipts, loan payments, and any other cash flow statements.
Cash Received $0 $0 $0 $0 $0
Cash Paid $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0
Sales Tax $0 $0 $0 $0 $0
Income Tax $0 $0 $0 $0 $0
Assets Sell $0 $0 $0 $0 $0
Assets Purchase $0 $0 $0 $0 $0
Amount Received $0 $0 $0 $0 $0
Loan Received $0 $0 $0 $0 $0
Common Stock
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Amount Paid $0 $0 $0 $0 $0
Loan Capital $0 $0 $0 $0 $0
Summary
Starting Cash $0 $0 $0 $0 $0
Cash In $0 $0 $0 $0 $0
Cash Out $0 $0 $0 $0 $0
Change in Cash $0 $0 $0 $0 $0
Ending Cash $0 $0 $0 $0 $0
Create a projected balance sheet documenting your school business’s assets, liabilities, and equity.
Balance sheet
Assets $0 $0 $0 $0 $0
Current Assets $0 $0 $0 $0 $0
Cash $0 $0 $0 $0 $0
Accounts Receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0
Liabilities $0 $0 $0 $0 $0
Current Liabilities $0 $0 $0 $0 $0
Accounts Payable $0 $0 $0 $0 $0
Equity $0 $0 $0 $0 $0
Paid-in Capital $0 $0 $0 $0 $0
Common Stock $0 $0 $0 $0 $0
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0
Check $0 $0 $0 $0 $0
Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
To unlock help try Upmetrics!
Break-even Analysis
Starting Revenue $0 $0 $0 $0 $0
Net Revenue $0 $0 $0 $0 $0
Closing Revenue $0 $0 $0 $0 $0
Starting Expense $0 $0 $0 $0 $0
Net Expense $0 $0 $0 $0 $0
Closing Expense $0 $0 $0 $0 $0
Is Break Even? 0 0 0 0 0
Days Required 0 0 0 0 0
Calculate costs associated with starting a school business, and estimate your financing needs and how much capital you need to raise to
operate your business.
Appendix
• Include a table of contents for the appendix section to make it easy for
readers to find specific information.
• Include financial statements such as income statements, balance
sheets, and cash flow statements. These should be up-to-date and
show your financial projections for at least the first three years of your
business.
• Provide market research data, such as statistics on the size of the
printing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans,
such as marketing materials, product brochures, and operational
procedures.
• Use clear headings and labels for each section of the appendix so that
readers can easily find the information they need.
Remember, the appendix section of your business plan should only include
relevant and important information that supports the main content of your
plan.
Upmetrics has all the features required to help you create a comprehensive business plan—from start to finish.
Make no mistakes, it’s the modern way of planning to structure ideas, make plans, and create stunning pitch
decks to awe investors.