Goals Reverse Engineering

The Goal & Dates Maths N.o of Clients Needed

Today's date 5-Mar-2022 Your Fee Per Client/pm $600 N.o of Clients Needed 13

Monthly Profit Target $5,950.00 Outsource Costs/pm $150 One client every X business days 8

Goal Deadline 5-Aug-2022 Net Profit Per Client $450 One client every X Weeks: 1.7

Total days left 153 Revenue Goal $7,933 Team member client capcity? 10
Profit Goal $5,950 Number of team members needed 1.3
Weeks Left 22

Total Weekend Days 44

Total Business Days 109

Use this to calculate business days

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Goals & Upwork Metrics Time of Action & System Costs Cost Metrics

Today's date 1-Jan-2022 N.o of business days 109 Cost Per Outreach $0.45
N.o of sales calls per day avg 0.6 Cost Per Reply $2.93
Target # of Clients for next X days? 13 Cost Per Call $13.00
N.o of engagements per day avg 3 Cost Per ONE Client $65.00
N.o of Upwork outreach msgs per day 17 Cost Per ALL Clients $845.00
Sales call close rate 20%
N.o of actual calls needed 65 Average mins per direct outreach msg 3
Total mins needed per day to take action 52
Sales call show up rate 90% Total time needed per day in hours 0.86 New AP = $5950/pm = 13 clients in 109 days = 17
N.o of booked sales calls needed on calendar 72 outreach/day
Cost of 1 connect 0.15
Replies to sales call conversion rate 25% Ave Job Connect Costs? 3
N.o of replies needed 289 Cost to apply to one job 0.45
Cost Per Day $7.75
Outreach to Reply cnv rate 20%
N.o of Outreach needed 1444 N.o of connects needed for one client 867
Cost Per One Client $65
Added margin of safety for errors 30%
Adjusted N.o of Outreach needed 1878 N.o Of Connects Needed For All Clients 11267
Adjusted N.o of Outreach Per 1 Client 144 Cost For All Clients $845

Total Monthly Cost $155.05

Goals & Email Metrics Time of Action & System Costs Cost Metrics

Today's date 10-Sep-2021 N.o of business days 105 Total Daily Email Sends - 25 emails Per Line Writer 32
N.o of sales calls per day avg 0.3 Total Weekly Sends (5 days a week) 160
Target # of clients for next X days? 5 Total Monthly Sends 640
N.o of engagements per day avg 1
N.o of direct outreach msgs per day 24 Cost Per Send $0.42
Sales call close rate 15% Cost per reply $6.65
N.o of actual calls needed 33 Average mins per direct outreach msg 12 Cost Per Call $31.29
Total mins needed per day to take action 287 Cost Per ALL Clients $1,043.14
Sales call show up rate 80% Total time needed per day in hours 4.78 Cost Per SINGLE Client $208.63
N.o of booked sales calls needed on calendar 39

Replies to sales call conversion rate 25% N.o of 1st line Writers 1
N.o of outreach replies needed 157 Cost per line writer (Per month) $200
Monthly Total $200
Outreach Opens to Reply cnv rate 10%
N.o of Outreach Opens needed 1569 N.o Of Domains 1
Cost Per Gsuite Of Domain $7
Cold Outreach Open Rate 75% Monthly Total $7
Min N.o of Cold Outreach sends needed 2092
N.o of Lemlist Accounts 1
Added margin of safety for errors 20% Cost Per Lemlist Account $59
Adjusted N.o of Outreach needed 2510 Monthly Total $59
Adjusted N.o of Outreach Per 1 Client 502
Total Email System Costs $266