Brand Identity Manual

Index

01. Identity 03. Visual

About Us Logo
Reason Why Font
Digital Colors
Products & Services
Target
04. Touchpoints
Books
02. Character Website
Personality Telegram
Language

All information herein doesn't constitute

either financial advice or investment solicitation.
01. Identity

All information herein doesn't constitute

either financial advice or investment solicitation.
01. Identity
Crypto Go Community was founded in the spring
of 2019 by a team of crypto industry entrepreneurs,
professionals and consultants who are passionate
about Bitcoin, Ethereum, Altcoins, Blockchains and
About Us Decentralized Finance (DeFi). Our team consists of
professionals with proven crypto experience and
different backgrounds: smart contract program-
Reason Why mers, successful crypto entrepreneurs, lawyers,
marketing and communication experts, financial
Digital analysts, traders, and investment experts.

Products & Services Our mission is to educate and

inform honestly and clearly
Target about the crypto industry.
We want to be a benchmark in education and ou-
treach about the crypto industry, with its great op-
portunities and equally great risks. Debunking the
many biases that continue to plague this sector.

All information herein doesn't constitute

either financial advice or investment solicitation.
01. Identity
Hundreds of self-styled crypto experts know abso- trains you, so you have the means to assess the pos-
lutely nothing about the industry. If you have heard sible risks and returns of a transaction or certain
promises of “easy and immediate gains,” you have action with cryptocurrencies.
come across them already. Easy and immediate
About Us gains don’t exist. Before you can even think about We want to deeply help people understand the
making money with crypto, you must educate basics of Bitcoin, Ethereum, Altcoins, DeFi, NFTs.
yourself; you must understand well how the in-
Reason Why dustry works. Never invest or speculate on a cryp- We want people to understand how to invest or
tocurrency without understanding what you are speculate in the industry, weighing pros and
Digital doing. And that is what, unfortunately, most bad cons, risks and opportunities.
trainers suggest you do: they lead you to make in-
Products & Services vestments you don’t understand, exposing you to We want people not to be victimized by poor
risks you don’t know. trainers or false gurus.

Target On the one hand, cryptocurrencies have always Finally, we want to help people dispel miscon-
been under attack by politicians and banks, ceptions about the crypto industry.
which naturally feel threatened by a new, free and
uncontrollable form of money like Bitcoin and by This is our “reason why”. This is our deep motiva-
the emergence of a financial system that works wi- tion leading to do what we do.
thout traditional financial intermediaries, namely
DeFi. However, the trainers and self-styled gurus
in crypto are often bad, driven solely by their own
personal gain, making you believe that you can
make a lot of money without a thorough knowled-
ge of the industry. This is a serious mistake, often le-
ading to nefarious consequences such as losing
your entire capital.

Within this context, Crypto Go seeks to bring

people real, honest, clear and forthright educa-
tion. The education does not promise to “make you
rich in a few days” but takes you by the hand and
All information herein doesn't constitute
either financial advice or investment solicitation.
01. Identity We are proud to be a 100%
digital community.
Crypto Go’s staff lives worldwide without the need
About Us to attend physical offices, which we believe is an
outdated concept, at least for our industry. All our
Reason Why training and information products and services are
fully digital. We can serve people from any country
Digital of the world. All you need is an Internet connection
and knowledge of the English language.

Products & Services Nowadays, space cannot be a limit anymore for

those who work and for customers, especially
Target within our industry.

All information herein doesn't constitute

either financial advice or investment solicitation.
01. Identity
We use different products and services to pursue in-depth but concise analyses of the best real-time
our mission, covering different needs and price crypto opportunities for short-term speculation, in-
ranges. cluding entry and exit strategies. You can find more
information in our book on Amazon, “Cryptocur-
About Us Books rency Investing”, which you should read before re-
questing access to this paid channel.

Reason Why We strongly believe in the power of books. Through

Amazon, we can easily reach everyone looking for Training
information about the crypto industry. Books publi-
Digital shed on Amazon, therefore, are our focal point, our For some selected clients, we do personalized trai-
gateway for people who want to study the industry. ning, either as one-on-one video calls or ad hoc
Products & Services We have chosen the power of books as the starting analysis reports on a certain token chosen by the
point for your crypto educational journey. client.

Target
Telegram Channels As you may have guessed, the books are our che-
apest and most accessible products (but also the
The place that brings our community together is most important, especially if you are starting!);
undoubtedly our free Telegram channel. Every day, the paid Telegram channel represents an inter-
thousands of people in our community receive the mediate service, ideal for those who have under-
most relevant industry news. Free of charge. The stood the industry but do not have time to devote
channel is a great tool for you to stay up to date on to it daily, while the personalized training is our
everything happening in the industry every day most premium service, and covers the needs of
and for us to cement our beautiful community in clients who wish to be followed more closely by
one place. You can join our free Telegram channel paying a higher price.
through this link:
https://t.me/thecryptogochannel

In addition to our free channel, our team of traders,

analysts, and investment experts run the premium
paid channel “Crypto Go Analysis,” where we post

All information herein doesn't constitute

either financial advice or investment solicitation.
01. Identity You fall within our target You hate the high fees of traditional financial ser-
vices.
customer if:
You want to be independent in managing your
You are intrigued by one or more of these topics: Bi-
About Us tcoin, Ethereum, Altcoins, DeFi, crypto investment,
savings, but you fear you are not up to the task.

crypto speculation, NFTs.

You don’t know which crypto trainer to trust
Reason Why since they all seem very unreliable. Perhaps you
You would like to learn “technically” how to use
have had a bad experience with some of them.
Digital cryptocurrencies. You ask yourself these questions:
How can I buy crypto? How can I trade them?
Where do I keep them? What should I pay atten-
Products & Services tion to from a security viewpoint?

Target You want to learn how to create a long-term, hi-

gh-yield investment portfolio that includes some
allocation in cryptocurrencies in the right way.

You want to learn how to speculate with cryptocur-

rencies and potentially make a lot of money, but
you are aware that you are exposing yourself to
high risks that could cause you to lose your capital.
You ask yourself: what is the best way to make
money speculating with cryptocurrencies?

You would like to build a second income in addition

to your salary.

You would like to achieve financial independence.

You don’t trust banks.

All information herein doesn't constitute

either financial advice or investment solicitation.
02. Character

All information herein doesn't constitute

either financial advice or investment solicitation.
02. Character Transparent the importance of studying and staying up to date
on how the industry evolves. We are curious about
We want to appear transparent in your eyes. We will everything new that happens in the crypto world.
never teach you a concept or suggest a behavior This is reflected in our training materials, which are
Personality we do not believe in. Unlike other false gurus, we try always up to date.
to pursue your best interest. Money for our pro-
Language ducts and services will be welcome only if you are Passionate and hard-working
100% satisfied.
Results cannot come without hard work and pas-
Honest sion. We believe that often these two qualities are
deeply connected. We at Crypto Go are all people
We will always educate you honestly, explaining who love to work hard because we are lucky
everything that is important to know when inve- enough to have turned our passion into work.
sting or speculating. We will never stop emphasi-
zing the risks you are exposing yourself to. Honesty
is our guiding star.

Professional
We are professional in an industry where, unfortu-
nately, many trainers act like clowns. The diversity
of our team, composed of entrepreneurs, analysts,
programmers, lawyers and marketers, allows us to
show professionalism in every interaction with you
and in all our products and services.

Curious
In the world of cryptocurrencies, something new
happens every day. At Crypto Go, we understand
All information herein doesn't constitute
either financial advice or investment solicitation.
02. Character
It is no accident we have included the word “clear-
ly” in our mission statement. We strive to use lan-
guage everyone can understand, but we do not
want to teach notions with oversimplification.
Personality
The challenge is to educate and help people under-
stand, bit by bit, all the nuances of Bitcoin, Ethe-
Language reum, Altcoins, DeFi, NFTs, investing, and specula-
tion. We want many people new to this sector to
come in and understand it. We want to become a
gateway into the crypto world for ordinary
people. And we also want many people with mi-
sconceptions about crypto to be able to change
their minds, leaving behind biases and prejudices.
To pursue these goals, our language is suitable for
newbies and people with more prior knowledge.

All information herein doesn't constitute

either financial advice or investment solicitation.
03. Visual

All information herein doesn't constitute

either financial advice or investment solicitation.
03. Visual Main:

Logo

Font

Colors

Others:
03. Visual Main: Others:

Montserrat
Logo
Montserrat
Font
regular
Colors semibold ab cd efgh j k l m
n o p q rs t u vwxyz

AB CDEFG H IJ KL M
a bcdefghj kl m N O P Q RSTUV WXY Z

n opqr st uvwxyz 0 1 2345678 9

ABC DE FGHIJKLM Montserrat

NOP QR STU V WXYZ bold
a b cd e fg hj k l m

01234 56789 n op q rs tuvwxyz

A B CDEFG HIJ K LM
NOP QRSTUV WXY Z

01 2345 678 9

All information herein doesn't constitute

either financial advice or investment solicitation.
03. Visual Main:

Logo

Font
#26687C #4FE08A
Colors

Others:

#000000 #4D4D4D

#F1F1F1 #FFFFFF

All information herein doesn't constitute

either financial advice or investment solicitation.
04. Touchpoints

All information herein doesn't constitute

either financial advice or investment solicitation.
04. Touchpoints

Books

Website

Telegram

All information herein doesn't constitute

either financial advice or investment solicitation.
04. Touchpoints

Books

Website

Telegram

All information herein doesn't constitute

either financial advice or investment solicitation.
04. Touchpoints

Books

Website

Telegram

All information herein doesn't constitute

either financial advice or investment solicitation.
04. Touchpoints

Books

Website

Telegram

All information herein doesn't constitute

either financial advice or investment solicitation.