INDEX

1. CHAPTER 1 : INTRODUCTION a. OBJECTIVES OF THE STUDY b. NEED FOR THE STUDY c. LIMITATION

2. CHAPTER 2: COMPANY PROFILE a. History of company b. Achievement c. Mission and vision d. Product offer by company e. Competitors of Reliance Money

3. CHAPTER 3: LITERATURE & REVIEW

4. CHAPTER 4: RESEARCH METHDOLOGY

5. CHAPTER 5: DATA ANALYSIS AND INTERPRETATION

6. CHAPTER 6: CONCLUSION AND SUGGESTION a. CONCLUSION b. SUGGESTION

BIBLIOGRAPHY

CHAPTER 1 INTRODUCTION

CHAPTER 1 INTRODUCTION

There are a lot of investment avenues available today in the financial market for an investor with an invest able surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds where there is low risk but low return. He may invest in Stock of companies where the risk is high and the returns are also proportionately high. The recent trends in the Stock Market have shown that an average retail investor always lost with periodic bearish tends. People began opting for portfolio managers with expertise in stock markets who would invest on their behalf. Thus we had wealth management services provided by many institutions. However they proved too costly for a small investor. These investors have found a good shelter with the mutual funds.

Like most developed and developing countries the mutual fund cult has been catching on in India. The reasons for this interesting occurrence are: 1. Mutual funds make it easy and less costly for investors to satisfy their need for capital growth, income and/or income preservation. 2. Mutual fund brings the benefits of diversification and money management to the individual investor, providing a Opportunity for financial success that was once available only to a select few.

Unit Trust of India is the first Mutual Fund set up under a separate act, UTI Act in 1963, and started its operations in 1964 with the issue of units under the scheme US-641. In 1978 UTI was delinked from the RBI and Industrial Development Bank of India (IDBI) took over the Regulatory and administrative control in place of RBI.

In the year 1987 Public Sector banks like State Bank of India, Punjab National Bank, Indian Bank, Bank of India, and Bank of Baroda have set up mutual funds

Types of Mutual Funds Scheme in India Wide variety of Mutual Fund Schemes exists to cater to the needs such as financial position, risk tolerance and return expectations etc. The table below gives an overview into the existing types of schemes in the Industry.

By Structure Open - Ended Schemes Under this scheme,the size of the fund and period of the fund is not pre-determined.The investors are free to buy any number of units at any point of time.For instance,the unit scheme[1964] of the UTI is an open ended fund both in terms of period and target amout.

FEATURES
1. Flexibility. 2. Instant liquidity. 3. Purchase and sale anytime. 4. Listed prices close to NAV. Close - Ended Schemes Under this scheme,the corpus of the fund and its duration are prefixed.In other words,the corpus of the funds and the number of units are determined in advance.Once the subscription reaches the pre-determined level,the entry of investors is closed.After the expiry of the fixed period,the entire corpus is disinvested and the proceeds are distributed to the various unit holders in proportion to their holding.

FEATURES
1. Period and target amout fixed. 2. Publicly traded through stock exchanges. 3. Having objective of capital appreciation. 4. Attract high tax

By Investment Objective Growth Schemes

These funds concentrate only on long run gains_capital appreciation.They dont offer regular income.These funds invest in those companies that are expected to post above average earnings in the future.
Income Schemes These schemes aim at generating and regular income to the members on a periodical basis.It concentrates more on the regular income.Investors are assured of regular dividend.Best suited for old and retired people. Balanced Schemes The portfolio of balanced funds includes assets like debt securities,equity and preference shares held in relatively equal proportion.The objective of balanced funds are to reward investors with a regular income, moderate capital appreciation and at the same time minimizing the risk of capital erosion.

Money Market Schemes Money market or liquid funds invest in short term interest bearing debt instruments.These securities are highly liquid and provide safety of investment thus making this fund safest of all.The typical investment options for money market schemes include treasury bills,CP and CD.

Other Schemes Tax Saving Schemes Tax saving schemes offer tax rebates to the investors under specific provisions of Indian income tax laws as the Government offers tax incentives for investment in specified

avenues.investments made in ELSS and Pension schemes are allowed as deduction u/s 88 of the income tax Act,1961.

Special Schemes These funds offer special schemes so as to meet the specified needs of specific categories of people like pensioners, widows etc. There are few types of special schemes as follows 1. Industry specific schemes 2. Index schemes 3. Sectorial schemes

ADVANTAGES OF MUTUAL FUNDS

Diversification The nuclear weapon in your arsenal for your fight against Risk. It simply means that you must spread your investment across different securities (stocks, bonds, money market instruments, real estate, fixed deposits etc.) and different sectors (auto, textile, information technology etc.).

Tax Benefits Any income distributed after March 31, 2002 will be subject to tax in the assessment of all Unit holders. However, as a measure of concession to Unit holders of open-ended equity-oriented funds, income distributions for the year ending March 31, 2003, will be taxed at a confessional rate of 10.5%.

Regulations Securities Exchange Board of India (SEBI), the mutual funds regulator has clearly defined rules, which govern mutual funds. These rules relate to the formation, administration and management of mutual funds and also prescribe disclosure and accounting requirements. Such a high level of regulation seeks to protect the interest of investors

Affordability A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc. depending upon the investment objective of the scheme. Azn investor can buy in to a portfolio of equities, which would otherwise be extremely expensive.

OBJECTIVES OF THE STUDY To give a brief idea about the benefits available from mutual Fund investment. To give an idea of the types of schemes available. Explore the recent developments in the mutual funds in India To give an idea about the regulations of mutual funds. To analyze reliance mutual fund strategy against its competitor. Mapping up the Potential customers of Reliance money. Understand the psychology and sentiments of investor. Know the procedure of trading in stock market. Gathered the useful information from different kinds of investors.

SIGNIFICANCE OF THE STUDY: The researcher completed the research on the topic of RELIANCE MUTUAL FUND. This is a very interesting and knowledge full topic for any other person. The research helps to know the investor behavior in terms of the trading and investment strategies used by investor in stock market. The study is completed on those people who live in PUNE. The study tells that how an investor trade and invest in stock market.

Give the brief knowledge of Reliance Money. Give the knowledge of Stock Market. Give the information related to investor strategy. Help in finding the potential customers for reliance money. Increase the Reliance Money clients. Met the different kinds of people and know the nature of investment.

Help to increase the knowledge related to market in practical manner.

SCOPE OF THE STUDY Help to new researcher to know the stock market. Help to know the investor strategies for new researcher. Help to know the importance of Demit account. Help to give the brief idea of trading methods of investor who lives in Pune.

LIMITATION The time constraint was one of the major problems. The study is limited to the different schemes available under the mutual funds selected. The returns of mutual fund are related to the share market conditions and hence it is difficult to measure them accurately. The lack of information sources for the analysis part.

CHAPTER 2 COMPANY PROFILE

CHAPTER 2: COMPANY PROFILE Reliance Money, a Reliance Capital company and part of the Reliance Anil Dhirubhai Ambani Group is a comprehensive financial services and solution provider. It is a one-stop-shop, providing end-to-end financial solutions (including mobile and web-based services). It has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers.

Reliance Money endeavors to change the way investors transact in financial markets and avails financial services. It provides customers with access to Equity, Equity and Commodity Derivatives, Offshore Investments, Portfolio Management Services, Wealth Management Services, Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money Changing services Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group. Reliance Money has officially commenced operations in April 2007. Total distribution network of 2270 outlets across the country. Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its endeavour is to change the way

India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards.

Reliance Money is a distribution house of Reliance Capital Ltd. so the code of conduct is as Reliance Capital. Reliance Capital Ltd.'s Code of Ethics is in alignment with its values and commitments. The essence of this code is that each employee should conduct the Company's business in a way that upholds its values and commitments. This code expects every employee to conduct business with integrity, in compliance with applicable laws, and in a manner that excludes consideration of direct or indirect personaladvantage / gains. It is the individual responsibility of each one of Reliance Capital Ltd.'s employees to ensure that all of us are aware of these values, commitments, and procedures, and behave in accordance with the spirit as well as the letter of this code. Reliance Capital Ltd. recognizes that it is vital that the behaviour of its employees matches the high intentions and values. Hence, adherence to all the elements of this code and the accompanying principles and procedures is necessary. The principles and procedures in this Code of Ethics apply to all material transactions, large or small, and describe the conduct expected of every Reliance Capital Ltd. employee.

HISTORY OF COMPANY Reliance Group Holdings has grown from a small office data-processing equipment firm in 1961 into a major insurance and financial-services group in one generation under one chief.

The parent company also includes a development subsidiary in commercial real estate. Reliance's international consulting group contains several subsidiaries in energy, environment, and natural resources consulting. A financial arm invests in other businesses, primarily television stations.

Business got a boost as a result of the Great Chicago Fire of 1871.The association soon developed a field of agents to write policies across the country. For the first two years, shareholders received dividends twice a year of $5 a share, which increased gradually to $10 in 1876.

In 1977, the company moved into real estate, forming Continental Cities Corporation, which became Reliance Development Group, Inc. This division handled all real estate operations of the parent company and other subsidiaries.

Reliance Capital Group, L.P. constituted the investment branch of the Reliance conglomerate.

In December 1989, Reliance Capital sold its investment, Days Corporation, parent company of Days Inn of America, the world's third-largest hotel chain; it had been purchased in 1984.

Reliance Industries Limited. The Group's principal activity is to produce and distribute plastic and intermediates, polyester filament yarn, fiber

intermediates, polymer intermediates, crackers, chemicals, textiles, oil and gas. The refining segment includes production and marketing operations of the Petroleum refinery. The petrochemicals segment includes production and marketing operations of petrochemical products namely, High and Low density Polyethylene.

ORGANIZATIONAL STRUCTURE

In ADA group Reliance Capital deals with financial services. Reliance capital provides services in Mutual funds, Insurance, Consumer Finance, Money changing and money transfer and Reliance Money.

Mr.. Amitabh Jhunjhunwala (Vice Chareman)

Mr. Rajendra Chitale (Independent Director)

Mr.C.P. Jain (ManagingDirector)

AWARDS Reliance featured in the Fortune Global 500 list of Worlds Largest Corporations for the fourth consecutive year. Ranked 269th in 2007 having moved up 73 places from the previous year. Featured as one of the worlds Top 200 companies in terms of Profits. Among the top 25 climbers for two years in a row. Featured among top 50 companies with the biggest increase in Revenues. Ranked 26th within the refining industry. Reliance is ranked 182nd in the FT Global 500 (up from previous years 284th rank). PetroFed, an apex hydrocarbon industry association, conferred the PetroFed 2007 awards in the categories of Refinery of the Year and Exploration & Production - Company of the Year. Brand Reliance was conferred the Bronze Award at The Buzziest Brands Awards 2008, organized by agencyfaqs! Institute of Economic Studies conferred the Udyog Ratna award in October 2007 for contributions to the industry.

The Plastics Export Promotion Council - PLEXCOUNCIL Export Award in the category of Plastic Polymers for the year 2006-2007 was awarded to Reliance being the largest exporter in this category.

ACHIEVEMENT

India's largest e-broking house and Best Equity House 2009 - Awarded by Dun and Bradstreet 2009

Reliance Money is rated no. 1 by Starcom Worldwide for online security and cost effectiveness

Reliance Money has been awarded Debutant Franchisor of the Year 2007 by Franchise India Holdings Ltd.

In two successive joint surveys by The Economic Times Brand Equity and ACNielsen, Reliance was recognized as Indias Most Trusted Mutual Fund. The company also walked away with seven other scheme prizes five of them being outright winners in the Gulf 2007 Lipper Awards. These included the Fund House of the Year by Lipper GCC as well as ICRA Online and the Most Improved Fund House by Asia Asset Management. It also received the NDTV Business Leadership Award 2007 in the mutual fund category and runners up recognition as the Best Fund House in the Outlook Money-NDTV Profit Awards. In addition, the company received the coveted CNBC Web18 Genius of the Web distinction for the Best Mutual Fund Website in the country. RCAM was awarded the India Onshore Fund House 2008 instituted by the Asian Investor magazine. The company also won the India Equities award in the 5-yearPerformance category.

MISSION AND VISION

Vision
Reliance Mutual Fund is so popular because it is investor focused. They show their dedication by continually dishing out innovative offerings and unparalleled service initiatives. It is their goal to become respected globally for helping people achieve their financial dreams through excellent organization governance and customer care. Reliance Mutual fund wants a high performance environment that is geared at making investors happy.

Mission
RMF aims to do business lawfully and without stepping on other people. They want to be able to create portfolios that will ensure the liquidity of the investment of people in India as well as abroad. Reliance Mutual Fund also wants to make sure that their shareholders realize reasonable profit, by deploying funds wisely. Taking appropriate risks to reach the company's potential is also one of Reliance Mutual Fund's objectives.

PRODUCT AND SERVICES OFFER BY COMPANY The products on offer from Reliance Mutual Fund fall into four main categories: equity, debt, sector specific and ETF (Exchange Traded Fund).Each taps into a specific audience profile fulfilling their varying needs. Reliance understands that investments in mutual fund share a function of knowledge dissemination and awareness of products amongst potential investors. In building its own base of assets under management it will necessarily have to carry the entire mutual fund IndustrY.

EQUITY : Investing in equity involves purchasing shares of a company listed on a stock exchange. You can acquire these shares in two ways - either through the Primary Market, i.e., when a company makes an offer to issue its equity for the first time (this is called Initial Public Offering (IPO)) or through the secondary market, i.e. via a stock exchange. When you trade in equity through a stock exchange, you have to make use of the services of a brokerage firm, which acts as your agent whenever you buy or sell. Equity is considered a high risk-high return investment avenue.

There are various risks that companies are exposed to and when you invest in equity, your returns are affected by these risks. These are business risks (i.e. the risks associated with the prosperity of a business and the demand for its products), financial risks (the skill with which a companys finances are managed to ensure that it has an optimum level of debt, equity, reserves, etc.), industry risk (changes in technology, regulations, fashions, etc., affect the performance of an industry), management risks.

COMMODITY: Commodities have occupied a large space in our life. The commodity market is one of the oldest prevailing market in the human history. Trading in commodity market is just like buying and selling shares of a company. In our country there are three most prominent commodity exchanges MCX, NCDEX and NMCE.

DERIVATIVES: The term derivative refers to an asset that has no independent value, bu derives its value from that of an underlying asset. Te underlying asset could be securities, commodities, bullion, currency, livestock or anything else. Trading in derivatives allows us to speculate, hedge, undertake arbitrage activities and buy on margin. There are broadly 2 types of derivatives futures and options. Futures are that derivative contracts that require you to sell or buy a specified quantity of the underlying asset on a specified date (expiration date) at the spot price of the underlying asset prevailing on the expiration date. Futures can have a validity of 1 month, 2 months or 3 months. These contracts do not have a strike price. An option is a type of derivative contract that gives the buyer the right (but not the obligation or the liability), to buy or sell a specified quantity of the underlying asset (in this case, stocks or an index) at an agreed price (strike/exercise price) on or before the specified future date (expiration date). You can purchase an option for a price called premium.

OFF SHORE INVESTMENTS: for the first time in the history or India, traders now have a new world of off-shore investment opportunities. The product

suite being discussed include contracts replicating the returns from US and UK equities, global indices, bullion, crude and metals traded on commodity exchanges across the globe, and forex. Foreign Exchange is the trading of one currency against another.

CHAPTER 3 LITERATURE AND REVIEW

CHAPTER 3 LITERATURE AND REVIEW Tax-saving funds (due to their equity-oriented nature) are capable of clocking far superior returns their assured return counterparts like National Savings Certificate (NSC) and Public Provident Fund (PPF). However investors must appreciate that the risk profile of tax-saving funds tends to be proportionately higher.

Reliance Tax Saver (ELSS) Fund (RTSF) is the latest entrant in the taxsaving funds segment. Flagship diversified equity funds (Reliance Growth Fund and Reliance Equity Fund) from Reliance Mutual Fund have emerged as top performers in their segment across time horizons. However investors should note that these funds are managed aggressively; also they have displayed an opportunistic streak by moving fluidly across market segments (large caps, mid caps) to clock superior growth. RTSF is likely to be a similar (high risk - high return) investment proposition within the tax-saving funds segment.

This group dominates this key area in the financial sector. This mega business houses show that it has assets under management of Rs. 90,938 crore (US$ 22.73 billion) andan investor base of over6.6 million. Reliance mutual fund schemes are managed by Reliance Capital Asset Management Limited CAM), a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up capital of RCAM.

The company notched up a healthy growth of Rs. 16,354 crore (US$ 4.09 billion) in assets under management in February2008 and helped propel the total industry-wide AUM to Rs. 565,459 crore (US$ 141.36 billion)(Source: indiainvestments.com). A sharp rise infixed maturity plans (FMPs) and collection of Rs. 7000 crore (US$ 1.75 billion) through new fund offers (NFOs) created this surge. In an Rankings, Reliance continues to be in the number one spot.

India's Best Offering: Reliance Mutual Fund Investing has become global. Today, a lot of countries are waking up to the reality that in order to gain financial growth, they must encourage their citizens to not only save but also invest. Mutual funds are fast becoming the mode of investment in the world.

In India, a mutual fund company called the Reliance Mutual Fund is making waves. Reliance is considered India's best when it comes to mutual funds. Its investors number to 4.6 billion people. Reliance Capital Asset Management Limited ranks in the top 3 of India's banking companies and financial sector in terms of net value.

The Anil Dhirubhai Ambani Group owns Reliance; they are the fastest growing investment company in India so far. To meet the erratic demand of the financial market, Reliance Mutual Fund designed a distinct portfolio that is sure to please potential investors. Reliance Capital Asset Management Limited manages RMF.

Schemes
To make their packages more attractive, Reliance Mutual Fund created proposals called The Equity/ Growth scheme, Debt/Income Scheme, and Sector Specific Scheme.

Debt/Income Scheme, and Sector Specific Scheme. The Equity/ Growth scheme give medium to long term capital increase. The major part of the investment is on equities and they have fairly high risks. The scheme gives the investors varying options like, capital augmentation or dividend preference. The choices are not deadlocked because if you want you may change the options later on. Providing steady and regular income is one of the Debt/Income Scheme's primary goals. The Debt/Income scheme has in its portfolio government securities, corporate debentures fixed income securities, and bonds. Returns on Sector Specific Scheme are dependent on the performance of the industry at which your money is invested upon. Compared to diversified funds this is a lot more risky and you will need to really give your time on observing the market.

Although RMF is gaining good ground in the financial market, remember that they are a risk taking bunch. They give higher profit because they take a lot of risks. So, if you are faint hearted, then Reliance Mutual Fund is not for you.

CHAPTER 4 RESEARCH METHDOLOGY

CHAPTER 4 RESEARCH METHDOLOGY The main objective of this project is concerned with getting the opinion of people regarding Mutual Funds, to target them and create awareness while with the generation of leads. 1 I have tried to explore the general opinion about Mutual Funds and Life Insurance. It also covers why/ why not investors are availing the services of financial advisors. 2 Along with it a brief introduction to Indias largest financial intermediary, RELIANCE MONEY has been given and it is shown that what are mutual funds and life insurance and how they work

In this project work primary and secondary data sources of data has been used. Primary data: Primary data collect through observation, or through direct communication or doing experiments.

Secondary data: Secondary data means already available through books, journals, magazines, newspaper.

Sampling procedure: The sample is selected in a random way, irrespective of them being investor or not or availing the services or not. It was collected through mails and personal visits to the known persons, by formal and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using the measures of central tendencies like Mean, median, mode. The group has been selected and the analysis has been done on the basis statistical tools available. 1 Sample size: The sample size of my project is limited to 50 only. Out of which only 20 people attempted all the questions. Other 30 not investing in MFs and dont have a Life Insurance policy attempted only 2 questions. 1 2 Sample design: Data has been presented with the help of bar graph, pie charts, line graphs etc.

RISK ANALYSIS
investment carries systemic risks, irrespective of whether one opts for direct exposure or through mutual funds. Here is a way to evaluate such risk. To achieve financial goals, the first evaluation is the risk-taking capacity of the individual. People tend to take higher risks early in their career. Later on their risk-taking abilities are limited due to the lesser number of earning years. The fewer earning years ahead limits the latters risk-taking ability even if the individual is very keen to achieve investment goals. If individuals are unable to understand and assess their risk appetite, it may not be wise to hold risky assets such as equity. Risk perception: Let us say that the risk perception of investors vary between 1 and 100 per cent. For someone in his 20s, equity may mean losing as much as 40 per cent of investments, while for his father; a 10 per cent decline could mean a high-risk strategy. This perception arises from ones ability to tolerate risk.Another key issue in which investors often falter is the nature of funds. Take the example of an investor who made his money in the derivatives market in 2007; this prompted him to use his fathers retirement corpus (earmarked for the investors sisters wedding) in a high beta mutual fund, which fell by over 50 per cent in a downturn.

Two lessons emerge from this case: one, funds with a crucial financial goal in the near future cannot be exposed to market vagaries. Two, transfer of risk to a younger person does not automatically mitigate the risk of investing in equity. The final step of evaluation is risk tolerance. If you cannot stomach losing money dont barge into the equity market. If you are ready to lose at least 2030 per cent, then you can consider mutual funds. Risk tolerance: We come across advisors recommending MF to retired people as part of portfolio diversification. The advisor might know the risk profile of the investment but investor understands the risk only when he loses money. To understand how it is possible to lose money without understanding the risk tolerance, we analyzed the performance of monthly income plans (which invest about 80 per cent of the money in debt schemes and rest in equity). The perception among individuals is that monthly income schemes declare dividends every month. Some investors enquire during market downturns why their MF are not declaring dividends. For instance, if an individual had invested in an MF in January 2008, the one-year category average return of the scheme would have been minus 8 per cent. The disparity between the best in the category and the worst was wide. The best generated a 20 per cent return in one year ending January 2009 while the worst lost 12 per cent. If you had invested in the scheme without understanding your risk tolerance and sold the units in loss in panic, your tolerance for risk was low.

Had the person stayed invested during the market correction, the fund would have once again moved to positive territory. For instance if you look at a one-year period ending September 29, the best performing Reliance Monthly Income Plan generated a return of 30 per cent while, for the same period FT India Monthly Plan (Bonus) lost 3.5 per cent. This shows that before investing one has to evaluate the risk-taking capacity, perception and tolerance towards risk to accumulate money in an asset class such as equity

CHAPTER 5 DATA ANALYSIS AND INTERPRETATION

CHAPTER 5 DATA ANALYSIS AND INTERPRETATION Q.1 which banking mutual fund do you prefer for mutual Fund?

Company Name Reliance Money HDFC ICICI

Percentages of respondents 25 10 15

25 20 15 10 5 0 Reliance HDFC ICICI

INTERPRETATION: 50% of respondent have Reliance Money, 30% of respondent says that other%.

Q.2 Which banking mutual fund offer you good investment plan?

Company Name Reliance HDFC ICICI

Percentage of respondent 22 21 7

25 20 15 10 5 0

RELIANCE

HDFC

ICICI

INTERPRETATION: 44% respondent for Reliance, 32 %forHdfc,14% for ICICI

Q.3 Which banking mutual fund offer a lot of tax saving? Company Name Reliance HDFC ICICI Percentage of respondent 20 15 15

20 15 10 5 0

Reliance

HDFC

ICICI

INTERPRETATION: 40% respondent for Reliance, 30 %for Hdfc, 30% for ICICI

Q.4 Which banking mutual fund offers you a large number of product & services? Company Name Reliance HDFC ICICI Percentage of respondent 18 16 16

18 17.5 17 16.5 16 15.5 15 Reliance HDFC ICICI

INTERPRETATION: 36% respondent for Reliance, 32%forHdfc, 32% for ICICI

Q.5 which banking mutual fund offers you a good e-mail facility? Company Name Reliance HDFC ICICI Percentage of respondent 22 15 13

25 20 15 10 5 0 R eliance H F DC IC I IC

INTERPRETATION: 44% respondent for Reliance, 30%forHdfc, 26% for ICICI

CHAPTER 6 CONCLUSION AND SUGGESTION

CHAPTER 6 CONCLUSION AND SUGGESTION SUGGESTION

Reliance Money has to add some extra features in it with aggressive marketing promotional strategy. Advertisement on television is the main source of attraction so the company must advertise its products heavily. Product must be improved. There should be provision of complain suggestion boxes at each branch.

CONCLUSION

Mutual Fund investment is better than other raising fund. Reliance Mutual Fund has good returns in investment. A good brand is always welcomed over here people are more aware and conscious for the brand so they go for they are ready to spend some extra bucks for the quality. At last all cons are concluded by that Reliance Money is still growing industry in India and is still exploring its potential and prospects in here.

In Equity Schemes we have taken Reliance Vision Fund and Reliance growth Fund . Both schemes are open ended but Reliance Growth fund is more valuable for Reliance Mutual Fund than reliance vision Fund.

In Debt scheme we have taken Reliance money Manager Fund and Reliance Liquidity Fund .In it both schemes are open ended but reliance money manager is more beneficial for reliance mutual fund.

In sector specific scheme we have taken Reliance media and entertainment fund and Reliance Parma fund scheme Both is more efficient for Reliance Mutual Fund. Above all the schemes of Reliance Mutual Fund Debt schemes are best schemes for Mutual Fund.

There is a Good investment plan and saving scheme in reliance Mutual Fund.

BIBLIOGRAPHY Websites: www.reliancemoney.com www.google.com www.yahoosearch.com

Reference books: FINANCIAL INSTITUTIONS AND MARKETS - L.M.BHOLE INVESTMENT MANAGEMENT - V.K.BHALLA RESEARCH METHODOLOGY - KOTHARI