Bengaluru North University

Tamaka, Kolar, Karnataka – 560009.

Curriculum as per National Educational Policy (NEP 2020)

BACHELOR OF BUSINESS
ADMINISTRATION-Aviation Management
(BBA AM)

III and IV Semester Syllabus.

2021-22 Onwards
 15th, 22nd and 29th September 2022

PROCEEDINGS OF UG BOS MEETING OF BBA (REGULAR) AND BBA (AVIATION

MANAGEMENT) COURSES OF BENGALURU NORTH UNIVERSITY

The Proceedings of BOS meetings of BBA (Regular) and BBA (Aviation Management) courses of
Bengaluru North University to frame the syllabus as per NEP for the academic year 2022-23 was held
on 15th, 22nd and 29th September 2022 in Government First Grade College, Hoskote, Bangalore Rural
District at 10.00 AM under the guidance of the Chairperson Dr. Chandrakantha K, Dean, Department
of Commerce, BNU & Associate Professor, Government First Grade College, Hoskote. The board
has agreed and approved the Course Matrix and the Syllabus for the second year for the above-
mentioned courses. In case of any input requirements, it shall be initiated by the Chairperson and
necessary modifications shall be done as approved by the board.

Members Present:

1 Dr. Chandrakantha K CHAIRPERSON

Dean, Department of Commerce, BNU
Associate Professor, Department of Commerce & Management
Government First Grade College, Hoskote.

2 Dr. Lakshmi MEMBER

Associate Professor
Department of Commerce & Management
Government First Grade College, Malur.
Dr. Amruthamma R
3 Assistant Professor MEMBER
Department of Commerce & Management
Government First Grade College, Hoskote.
4 Dr. Zabiulla MEMBER
Assistant Professor
Department of Commerce & Management
Government First Grade College, Gowribidanur.
5 Mrs. Latha R MEMBER
Assistant Professor
Department of Commerce & Management
LBS Government First Grade College, RT Nagar, Bengaluru.
6 Mrs. Shruthi S K MEMBER
Assistant Professor
Department of Commerce & Management
SEA College, K R Puram, Bengaluru.
7 Dr. Rajini TV MEMBER
Assistant Professor
Department of Commerce & Management Government First
Grade College, Varthur.
 8 Sri. Lawrence Prasanna MEMBER
Associate Professor
Department of Commerce &Management
Government First Grade College, Kolar.
9 Sri. Ramakrishna N MEMBER
Assistant Professor
Department of Commerce &Management Government First
Grade College, Hoskote.
10 Sri. Ravindra R MEMBER
Deputy Manager (External)
Lumax Auto Technologies, Kolar.
11 Dr. Eshwarappa M MEMBER
Chairperson, Department of Management Studies (External)
Maharani Cluster University, Bengaluru.
MEMBER
12 Dr. Ramakrishna Naik (External)
Associate Professor
Department of Commerce & Management
Oxford Business School, Bengaluru.

Minutes of the Meeting:

1. Dr. Chandrakantha K, Dean, Department of Commerce, BNU & Associate Professor, Department
of Commerce & Management, Government First Grade College, Hoskote, welcomed all the BOS
Members of the BBA (Regular) and BBA (Aviation Management) board for the meeting which
was scheduled on 15/09/2022, 22/09/2022 and 29/09/2022.
2. The Chairperson of BOS highlighted the importance in implementing the salient features of
National Education Policy in the UG curriculum and urged all the BOS members to adopt
innovative and goal-oriented curriculum structure that would enable the students to have a
successful career and become responsible citizens.
3. The BOS members presented their views on the inclusion of relevant subjects, contents and
modifications required for the existing subjects and also presented a wide list of skill based and
value-based subjects that are required to be included in the curriculum. All these modifications
were extensively discussed and the curriculum structure was finalised with the consensus of all the
members and was duly accepted by the Chairperson.
4. Based on the recommendations of the members of the BOS, the Chairperson resolved and accepted
the New Scheme of Teaching, Evaluation and Curriculum from the Academic year 2022-23 based
on National Education Policy 2020 for four-year BBA (Regular) and BBA (Aviation Management)
Under Graduate Program.
5. The BOS members presented their views and accordingly, modifications were made in the
syllabus, which was approved in the meeting by all the members.
 6. It was proposed by the members to change the semester-end examination question paper pattern as
indicated below:

PATTERN OF QUESTION PAPER

SECTION-A (Conceptual questions) (05 X 02 = 10

1. a,b,c,d,e,f, g Answer any FIVE out of seven sub questions Marks)
SECTION -B: (Application questions) (03 X 04 = 12
2,3,4,5.6 Answer any THREE out of five questions Marks)
SECTION-C: (Analysis and understanding questions) Answer (03 X 10 = 30
7,8,9.10, 11 any THREE out of five questions Marks)
SECTION-D 12 Question completely based on the skill (01 X 8 = 8 Marks)
Development part (lab activities)
Answer any ONE out of two questions
TOTAL 60 Marks

7. The above question paper pattern was discussed and approved in the meeting and the same
will be forwarded to BNU for further action.

Chairperson-BOS
 Bengaluru North University
Tamaka, Kolar, Karnataka – 560009.

Curriculum as per National Educational Policy (NEP 2020)

BACHELOR OF BUSINESS
ADMINISTRATION-Aviation Management
(BBA AM)

III and IV Semester Syllabus.

2021-22 Onwards

1
 Bengaluru North University

BBA-Aviation Management
Curriculum as per National Educational Policy (NEP 2020)
(CBCS -SEMESTER SCHEME)
COURSE MATRIX
THIRD SEMESTER
Sl Course Title of the Course Category Teaching SEE CIE Total Credits
No. Code of hours per Marks
courses week(L+T+P)

1 Lang.1.1 Language – I AECC 3+1+0 60 40 100 3

2 Lang.1.2 Language – II AECC 3+1+0 60 40 100 3

3 BBAA 3.1 Cost Accounting DSC 3+0+2 60 40 100 4

4 BBAA 3.2 Logistics and Air DSC 4+0+0 60 40 100 4

Cargo Management

5 BBAA 3.3 Statistics for DSC 3+0+2 60 40 100 4

Business Decision

6 BBAA 3.4 Artificial SEC 1+0+2 30 20 50 2

Intelligence

7 BBAA 3.5 Sports SEC-VB 0+0+2 - 25 25 1

8 BBAA 3.6 NSS/NCC/Any Other SEC-VB 0+0+2 - 25 25 1

9 BBAA 3.7 Any one of the following OEC 3+0+0 60 40 100 3

a. Airline and
Airport
Operations
b. Social Media
Marketing

Sub - Total (C) 390 310 700 25

2
 Bengaluru North University

BBA-Aviation Management
Curriculum as per National Educational Policy (NEP 2020)
(CBCS -SEMESTER SCHEME)
COURSE MATRIX
FOURTH SEMESTER
Sl Course Title of the Course Category Teaching SEE CIE Total Credits
No. Code of hours per Marks
courses week(L+T+P)

1 Lang.1.1 Language – I AECC 3+1+0 60 40 100 3

2 Lang.1.2 Language – II AECC 3+1+0 60 40 100 3

3 BBAA 4.1 Airline Marketing DSC 4+0+0 60 40 100 4

4 BBAA 4.2 Aviation law and DSC 4+0+0 60 40 100 4

Aircraft Rules and
Regulation.
5 BBAA 4.3 Financial DSC 3+0+2 60 40 100 4
Management
6 BBAA 4.4 Constitution of AECC 2+0+0 30 20 50 2
India
7 BBAA 4.5 Sports SEC-VB 0+0+2 - 25 25 1

8 BBAA 4.6 NSS/NCC/ Any SEC-VB 0+0+2 - 25 25 1

Other
9 BBAA 4.7 Any one of the OEC 3+0+0 60 40 100 3
following

a. In-flight
Services
b. Business
Leadership
Skills

Sub - Total (D) 390 310 700 25

3
Note:

➢ One Hour of Lecture is equal to 1 Credit.

➢ One Hour of Tutorial is equal to 1 Credit (Except Languages).

➢ Two Hours of Practical is equal to 1 Credit

Acronyms Expanded
➢ AECC : Ability Enhancement Compulsory Course

➢ DSC ©: Discipline Specific Core (Course)

➢ SEC-SB/VB: Skill Enhancement Course-Skill Based/Value Based

➢ OEC : Open Elective Course

➢ DSE: Discipline Specific Elective

➢ SEE: Semester End Examination

➢ CIE: Continuous Internal Evaluation

➢ L+T+P: Lecture+ Tutorial+ Practical(s)

Note: Practical Classes may be conducted in the Business Lab or in Computer Lab or
in Class room depending on the requirement. One batch of students should not exceed
half (i.e., 30 or less than 30 students) of the number of students in each class/section.
2 Hours of Practical Class is equal to 1 Hour of Teaching, however, whenever it is
conducted for the entire class (i.e., more than 30 students) 2 Hours of Practical Class
is equal to 2 Hours of Teaching.

4
 Name of the Program: BBA Aviation Management

Course Code: BBAA 3.1

Name of the Course: COST ACCOUNTING
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56
Hrs.
Pedagogy: Classroom lectures, Tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the students will be able to -

• Demonstrate an understanding of the elements of cost and prepare a cost sheet.

• Prepare material related documents, understand the management of stores
and issue procedures.
• Develop the ability to calculate Employee costs.
• Classify, allocate apportion overheads and calculate overhead absorption rates.

Syllabus: Hours

Module No. 1: Introduction to Cost Accounting 6

Introduction: Meaning of Cost, Costing and Cost Accounting, Importance uses of cost
accounting,, Functions of Cost Accounting, Distinctions between Cost Accounting and
Financial Accounting; Advantages and disadvantages of Cost Accounting; Cost
concepts- Cost unit, cost Centre, cost reduction and cost control; Classification and
elements of Cost; Methods and Techniques of Costing (Meanings only). Installation of a
Cost System.

Module No. 2: Cost Sheet, Tenders and Quotations 12

Introduction, Meaning, Objectives and contents of Cost Sheet Problems on preparation

of Cost Sheet. Meaning of Tender and Quotation. Basis for preparation of Tenders and
Quotations-Problems on preparation of statement of Tenders and Quotations. E-Tender
(Concept only)
Module No. 3: Materials Cost 14

Materials: Meaning, Importance and Types of Materials - Direct and Indirect Material;
Procedure for procurement of materials and documentation involved in the
procurement of materials- Bill of materials, Material requisition note, Purchase
requisition note, Purchase order, Goods received note; Store records - Bin cards, Stores
Ledger, Stock Control Cards; Inventory Control- Meaning and Objectives, Inventory
control techniques (concepts only); Determination of various stock levels- – Re-order
Level, Minimum Level, Maximum Level, Average Level and Danger Level. Problems on
Level Setting and Computation of EOQ; Material Issues and Valuation: preparation of
Stores Ledger Account, Methods of pricing material issues - FIFO, LIFO, Simple and
Weighted Average Price Methods- problems.

5
Module No. 4: Labour Cost 10

Introduction, Meaning of labour cost, Types of Labour – Direct Labour and Indirect
Labour. Labour Cost Control – Meaning, Objectives and Benefits. Scope of Labour Cost
Control Attendance Procedure- Timekeeping and Time Booking, Idle Time- Causes and
treatment of Normal and Abnormal Idle Time, Overtime- Causes and treatment (Theory
only); Methods of Remuneration- Simple Time Rate System, Straight Piece Rate System,
Taylor’s Differential Piece Rate System, Merrick’s Differential Piece Rate System, Halsey
System and Rowan System. Problems on calculation of Labour Cost, Overtime Wages
and Wage and Incentive Systems.

Module No. 5: Overheads 14

Overheads: Introduction, Meaning and Classification of Overheads; Accounting and

Control of Overheads; Allocation and Apportionment of overheads; Re-apportionment of
Overheads; Methods of Cost Re-apportionment; Problems on Primary and Secondary
distribution and Secondary distribution using direct and Reciprocal basis Methods only
(Repeated Distribution Method and Simultaneous Equation Method); Problems on
Machine hour rate.

Skill Developments Activities:

• Prepare a Cost Sheet with imaginary figures.
• List the documents required in Inventory Management.
• Demonstrate the valuation of inventory using any one method of pricing
material issues.
• Visit any Manufacturing entity, collect the method of inventory valuation
adopted & procedure involved in procuring inventory.
• Calculate the amount of Wages under Halsey / Rowan Plans using imaginary
data.
• Any other activities, which are relevant to the course.

Books for Reference:

1. Jain and Narang, Cost Accounting, Kalyani Publication House.
2. M.N Arora, Cost Accounting , HPH
3. N.K. Prasad, Cost Accounting, Books Syndicate Pvt. Ltd.
4. Dr. V Rajeshkumar, Dr. R K Srikanth, Cost Accounting, MH India
5. P V Ratnam, Cost Accounting, Kitab Mahal
6. P C Tulsian, Cost Accounting, MHE India
7. Nigam & Sharma, Cost Accounting, HPH
8. Dr. B. Mariyappa, Cost Accounting, HPH
9. Khanna, Ahuja & Pandey, Practical Costing, S Chand & Co. Ltd.
10. B.S. Raman, Cost Accounting, United Publisher
11. Ravi M. Kishore, Cost Management, Taxmann

6
 12. Dr Muralidhar S, Cost Accounting, Kalyani Publishers
13. Dr Eshwarappa, Cost Accounting, Kalyani Publishers.
14. Madhegowda J, Cost Accounting, HPH

Note: Latest edition of text books may be used.

7
 Name of the Program: BBA Aviation Management

Course Code: BBAA 3.2

Name of the Course: LOGISTICS AND AIR CARGO MANAGEMENT
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56
Hrs.
Pedagogy: Classroom lectures, Tutorials

Course Outcomes: On successful completion of the course, the students will be

able to -To enable the students to acquire the knowledge of Logistics and Air Cargo

Syllabus: Hours
Module No. 1: Concept of Logistics 12

Introduction – Components, Advantage & Growth-Logistics in Global Organization

Marketing and Logistics Channel – Environmental and Marketing Issue .Inventory
Management- Purpose, Type, Objective and Cost- Model of Inventory Management –
MRP, DRP & JIT.
Module No. 2: Transport System Model and Warehousing 12

Deregulation and Government Rule – Transport Security .Product Packaging and Pricing
– Role of Warehouse –Alternative Warehousing.

Module No. 3 Global Environment & Strategy 10

Global Supply Chain – International Documentation- Strategy Formulation

&Implementation Quality Concept & TQM – Improving Logistics Performance.

Module No. 4: Air Cargo Concept 12

Introduction – Operations and Industry Regulations – Service Function, Organization

and Liability – SLI, Types of cargo-Handling of Perishable, Valuable Cargo and Special
Cargo. Air cargo Tariff, Rates & Charges – Valuation charges and Disbursement.

Module No. 5: Handling Facilities 10

Airport Cargo Activity & Cargo Zone. Aircraft Handling with Cargo. Cargo Terminals and
Facilities .
Emerging trend in Cargo & Cargo Carriers.
Skill Developments Activities:

• Models of Transport System in Aviation Industry.

• Chart out the various types of cargo.
• List out the key players involved in air cargo supply.
• Mention the air cargo handling equipment used at airports
• Any other activities which are relevant to the course.

8
Books for Reference:

1. Kent Gourdin, ―Global Logistics Management, Wiley Blackwell

2. Lambert, ― Strategic Logistic Management, Academic IntPublisher
3. Alan Rushton & John Oxley, ― Hand Book of Logistic and Distribution, Kogan
Page
4. John F Magee & William C Copalino, ―Modern Logistics Management, John
Wiley & Sons
5. Paul R. Murphy, Jr and Donald F. Wood, ― Contemporary Logistics‖, Prentice
Hall, 9th edition,2008
6. Edward J Bardi / John J Coyle / Robert A Novack, ― Management of
Transportation

Note: Latest edition of text books may be used.

9
 Name of the Program: BBA Aviation Management

Course Code: BBAA 3.3

Name of the Course: STATISTICS FOR BUSINESS DECISIONS
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56
Hrs.
Pedagogy: Classroom lectures, Tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the students will be

able to -
• Understand the basic concepts in statistics.
• Classify and construct statistical tables.
• Understand and construct various measures of central tendency, dispersion and
skewness.
• Apply correlation and regression for data analysis.
Syllabus: Hours

Module No. 1: Introduction to Statistics 10

Introduction, Meaning, Definitions, Functions, Importance and Limitations of Statistics

- Important terminologies in Statistics – Data, Primary Data, Secondary Data,
Population, Census Survey, Sample Survey, Sampling, Parameter, Unit, Variable-
Quantitative Variable, Qualitative Variable, Dependent Variable, Independent Variable,
Series. - Individual, discrete and continuous, Classification of data- Types, Requisites
of Good Classification of Data. Frequency, Class Interval, Tally Bar.
Tabulation: Meaning, Parts of a Table – Simple problems on Tabulation

Module No. 2: Measures of Central Tendency and Dispersion 14

Meaning, Definition, objectives, Requisites of a ideal average. Various measures of

central tendency- Arithmetic Mean -Simple and weighted Average (Exclude missing
frequency), Median and Mode for Individual, Discrete and Continuous Series –
Problems; Empirical relation between Mean, Median and Mode. Graphs – Histogram and
Ogive curves.

Absolute and Relative measures of dispersion - Standard Deviation in Individual,

Discrete and Continuous Series – Problems

Module No. 3: Correlation and Regression Analysis 12

Meaning and Types of Correlation, Karl Pearson's Coefficient of Correlation. (deviation

from actual mean only), Computation of probable error. Spearman’s Rank Correlation
Coefficient (simple problems)

Meaning of Regression, Regression Lines, Regression Equations- problems

10
Module No. 4:Time Series Analysis 08

Meaning, Components, fitting a straight-line trend using Least Square Method

(Problems where ΣX=0 only), calculation and estimation of trend values.

Module No. 5:Index Numbers 12

Meaning and definition of Index numbers, Uses of index numbers, Construction of

Index number, Methods of Index numbers - simple aggregate method, Weighted index
method - Fishers Ideal Index Number-Problems. Tests of Adequacy (TRT, FRT).
Consumer Price Index Numbers-Problems.
Skill Developments Activities:

• Execute Average, Variance, Standard Deviation, CV, Covariance using Excel.

• Execute and Analyse Regression Model using Excel
• Collect the data relating prices of shares of two companies for 12 days and
ascertain which company share are more variable.
• Collect age statistics of 10 newly married couples and compute correlation
coefficient
• Collect past years' Indian consumer price index data (as of the current base
year) and analyse its impact on any macroeconomic indicator.

Books for Reference:

1. S P Gupta: Statistical Methods- Sultan Chand

2. Dr. B N Gupta: Statistics, Sahithya Bhavan
3. S.C Gupta: Business Statistics, HPH
4. N.V.R Naidu: Operation Research I.K. International Publishers
5. Elhance: Statistical Methods, Kitab Mahal
6. Sanchethi and Kapoor: Business Mathematics, Sultan Chand
7. Veerachamy: Operation Research I.K. International Publishers
8. S. Jayashankar: Quantitative Techniques for Management
9. D.P Apte; Statistical Tools for Managers
10. Chikoddi & Satya Prasad: Quantitative Analysis for Business Decision,
HPH
11. Dr. Alice Mani: Quantitative Analysis for Business Decisions - I, SBH
12. Rajesh s Rajaghatta – Quantitative methods for Business.

Note: Latest edition of text books may be used.

11
 Name of the Program: BBA Aviation Management

Course Code: BBAA 3.4a

Name of the Course: AIRLINE AND AIRPORT OPERATIONS (OEC)
Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs. 42
Hrs

Pedagogy: Classroom lectures, Tutorials and Case study method.

Course Outcomes: On successful completion of the course, the students will be able to -
To enable the students to learn the development and growth of Aviation Industry in the
world, this shall be the right foundation for a prospective career in Airlines and Airport
Management for the Students future.
Syllabus: Hours
Module-1: Introduction 06

History of Aviation- Development of Air transportation in India- Major players in Airline

Industry-Market potential of Indian Airline Industry- Current challenges in Airline
Industry- Competition in Airline Industry.
Module-2: ICAO & IATA 12

ICAO - International Civil Aviation Organization

International body comprising Governments of various Countries Origin - Aims of ICAO,
Functions of ICAO-Role of ICAO in International Air Transportation
IATA- International Air Transportation Association.
IATA is the world organization of Scheduled Airlines of all countries Origin - Aims of
IATA, Functions of IATA-Role of IATA in International Air Transportation
Module -3: Airport Management 08

Airport planning- Operational area and Terminal planning, design, and operation-
Airport Operations-Airport functions- Organization structure of Airports Sectors-Airport
J\Authorities- Global and Indian scenario of Airport management - DGCA -AAI.

Module 4: Airline Operations 10

Organization Structure of Airline Sectors Airline Terminal Management- Flight

information Counter/Reservation and Ticketing- Check In/Issue of Boarding pass-
Customs and Immigration formalities-Co-ordination- Security Clearance-Baggage-
Handling-Handling of Stretcher Passengers and Human Remains-Handling of ClP, YlP
& YYlP- Co-ordination of Supporting Agencies /Departments.

Module 5: Air Transport Services 08

International Trends-Emerging Indian scenario- Private Participation: International

Developments PPP: Public Private Participation in Indian Airports- Environmental
Regulations- Regulatory Issues Meteorological services for Aviation -Airport fees.

12
Skill Developments Activities:

• Prepare a Chart on Organization structure of Airport Sectors.

• List the major players in Airline Industry.
• Identify the current challenges in airline industry in today’s competitive
world.
• Differentiate between public and private air transport services.
• Any other activities, which are relevant to the course.

Books for Reference:

1. Graham .A-Managing Airport an International Perspective -Butterworth

Heinemann, Oxford-200 I
2. Wells .A-Airport Planning and Management, 4th Edition-McGraw-hill, London-
2000.
3. Doganis .R.-The Airport Business-Routledge, London-1992
4. Alexander T. Well, Seth Young-Principles of Airport Management-McGraw Hill
2003
5. P.S. Senguttuvan -Fundamentals of Airport Transport Management- McGraw
Hill 2003

Note: Latest edition of text books may be used.

13
 Name of the Program: BBA Aviation Management

Course Code: BBAA 3.4b

Name of the Course: SOCIAL MEDIA MARKETING (OEC)
Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs. 42
Hrs

Pedagogy: Classroom lectures, Tutorials and Case study method.

Course Outcomes: On successful completion of the course, the students will be

able to –

• Understand social media marketing goals for successful online campaigns.

• Analyze the effective social media marketing strategies for various types of
industries and businesses.
• Design social media content and create strategies to optimize the content’s reach
to the target audience.
• Appraise the reach and track progress in achieving social media objectives with
a variety of measurement tools and metrics.
• Design a suitable social media campaign for the business goals.

Syllabus: Hours

Module No. 1: Introduction to Social Media 08

Introduction to social media, how to build a successful Social Media Strategy, Goal
setting, Social media platforms.
Overview of Global E-Marketing Issues, Country and Market Opportunity Analysis,
User engagement on social networks; Social advertising; Social, media analytics;
Impact of online reputation; Social Technology and its marketing influence in India.

Module No. 2: Facebook -Instagram Marketing 10

Exploring the use of a Facebook page, Facebook Ad campaign, Facebook groups,

Hashtags, Instagram, creating automation for Instagram, Audience Insights, page
Insights, exploring the various IG content types, setting a theme and flow on Instagram,
and generating Leads.

Module No. 3: Twitter Marketing 08

Creating a Twitter account, optimizing a page, content types, posting contents,

Integrating a personal brand on Twitter, Twitter Analytics & Ads, post assistants and
automation for Twitter.

14
Module No. 4: YouTube Marketing 08

Youtube marketing, creating a youtube channel, posting content, youtube analytics,

Google Pages for YouTube Channels, Video Flow, Verify Channel, Webmaster Tool –
Adding Asset.

Module No. 5: Search Engine Optimization-Recent Trends and 08

Challenges
Search Engine Optimisation (SEO) Introduction, Understanding SEO, Content
optimization, User Insights, Measuring SEO effectiveness, Benefits and Challenges,
Content Marketing, Traditional Media vs Social Media, recent trends and challenges in
Social Media marketing.
Skill Developments Activities:

• Prepare Facebook Page in your name.

• Open a YouTube channel.

• Create a blog and write an article on Climate change.

• Create a search engine optimization (SEO) dashboard.

Books for Reference:

1. Philip Kotler, Marketing 4.0: Moving from Traditional to Digital, Wiley.

2. Annmarie Hanlon (2022), Digital Marketing Strategic Planning & Integration,2nd
Edition, SAGE Publications Ltd.
3. Matt Golden (2022), Social Media Marketing, 1st Edition, Bravex Publications.
4. Simon Kingsnorth (2022), The Digital Marketing Handbook: Deliver Powerful
Digital Campaigns, 1st Edition, Kogan Page.
5. Melissa Barker, Donald I. Barker, Nicholas F. Bormann and Debra Zahay
(2016), Social Media Marketing: A Strategic Approach, 2nd Edition, Cengage
Learning.
6. Tracy L. Tuten and Michael R. Solomon, (2016), Social Media Marketing, 2nd
Edition, Sage Publications India Private Limited.

Note: Latest edition of text books may be used.

15
 Name of the Program: BBA Aviation Management

Course Code: BBAA 4.1

Name of the Course: Airline Marketing
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56
Hrs.
Pedagogy: Classroom lectures, Tutorials, Group discussion, Seminar, Case studies,
Fieldwork etc.,

Course Outcomes: On successful completion of the course, the students will be

able to - learn the Marketing Management of Airline companies.
Syllabus: Hours

Module No. 1: Fundamentals of Airline Marketing 10

Introduction, Definition of marketing, stages and applications of marketing principles
to airline management, capital PESTLE analysis, political factors, marketing policies of
deregulated Environment, types of airline customers, air freight market, market
segmentation, air passenger market. Airline Market Current Vs Future.
Module No. 2: Airline Business and Marketing Strategies 12

Marketing strategies, marketing planning, marketing effectiveness, customer

philosophy, strategy orientation, efficient operations, marketing efficiency input, direct
operational costs, indirect operational costs over-heads, distributing the product,
promotional mix, advertising personal selling, sales promotion public relations

Module No. 3: Product Analysis in Airline Marketing 10

What is Airline product, product lifecycle in airline industry, managing portfolio,

balancing risk and opportunities of ANSOFF matrix, cabin configuration and classes of
services, customer service, point of sales services, airport service, in-flight services.
Module No. 4: Airline Brand and Sales Management 12

Introduction to brand management, brand building in airline industry, foundations of

brand marketing and brand building process, brand strategies, Airline advertisement,
functions of advertisement, sales planning, sales budget sponsorship policies, database
marketing, media relations.

Module No. 5: Airline Pricing and Revenue Management 12

Automated Air Traffic control procedural separation standards, Air traffic control
modernization, current air traffic control initiatives departure delay program, in-route
metering, enroute sector loading program, procedural changes, CNS improvements,
communications system changes, required navigation performance, navigation security,
surveillance system, Air traffic management, next generation Air traffic control, major
components of next generation flexible air traffic control, collaborative air traffic

16
management, improved air traffic separation, additional ADS functions enroute
automation and modernization.

Skill Developments Activities:

• Make a strategic diagnosis of Emirates Airlines.

• Make a future analysis of Airline marketing industry

• Discuss case study of 2 successful airline industries

• Discuss case-study of Kingfisher and Jet Airways.

• Any other activities, which are relevant to the course.

Books for Reference:

1. Airline Marketing Management – Stephen Shah

2. Nextstep Institute of Logistics and Aviation – Paniraj Murthy & Shobha
K.V
3. Airline Operations Management – Bruce G. Billing

Note: Latest edition of text books may be used.

17
 Name of the Program: BBA Aviation Management

Course Code: BBAA 4.2

Name of the Course: AVIATION LAW AND AIRCRAFT RULES AND
REGULATIONS
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56
Hrs.
Pedagogy: Classroom lectures, Tutorials, and Case study method.

Course Outcomes: On successful completion of the course, the students will be able to -
To enable the Students to learn the legal background of this Aviation World and all the
Rules and Regulations connected with Air Transportation including the International
Regulations as well as all the relevant State Acts passed in this respect.
Syllabus: Hours
Module No. 1: Civil Aviation Regulations Authority 10

DGCA- Introduction to Directorate General of Civil Aviation- DGCA functions- DGCA

Organization-DGCA as Regulatory Authority.
Module No. 2: Aircraft Rules 06

Aircraft Act 1934-The Air craft Rules 1937

Module No. 3: National Legislation 16

The Air corporations Act, 1953 (27 of 1953) -The Air Corporations (Transfer of
Unde11akings and Repeal) Ordinance, 1994(4 of 1994) -The Air Corporations (Transfer
of Undertakings and Repeal) Act, 1994 (13 of 1994) -The International Airports
Authority of India act, 1971 (43 of 1971) -The National Airports Authority of India, 1985
(64 of 1985)-The Airports Authority of India Act 1994 (55 of 1994) -The Carriage by Air
Act, 1972 (69 of 1972) -The Tokyo Convention Act, 1975 (20 of 1975) -The Anti-hi
jacking Act, 1982 (65 of 1975) -The suppression of unlawful acts against safety of Civil
Aviation Act, 1982 (66 of 1982)

Module No. 4: Civil Aviation Requirements (CAR) 12

Section I-General -Section 2-Airworthiness -Section 3-Air Transport -Section 4-

Aerodrome standards and Air Traffic Services -Section 5-Air Safety -Section 6-Design
standards and type certification -Section7-Flight crew standards, training and licensing
-Section 8-Aircraft operations.

Module No. 5: International Conventions 12

The Chicago conventions, 1944 -The International Air Services Transit Agreement, 1944
-The International Air Transport Agreement, 1944 -The Warsaw Conventions, 1920 -The
Geneva Convention, 1948 -The Rome Convention, 1952 -The Tokyo Convention, 1963

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Skill Developments Activities:

• Discuss the various standards relating to Flight Crew.

• List some of the important Aircraft Rules.
• Prepare an organization chart of DGCA.
• Identify the current issues related to safety in civil aviation sector.
• Any other activities which are relevant to the course.

References

• Aircraft Manual, C.A.R. Sec. IJ

Note: Latest edition of text books may be used.

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 Name of the Program: BBA Aviation Management

Course Code: BBAA 4.3

Name of the Course: FINANCIAL MANAGEMENT
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56
Hrs.
Pedagogy: Classroom lectures, Tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the students will be able to
• Identify the goals of financial management.
• Apply the concepts of time value of money for financial decision making.
• Evaluate projects using capital budgeting techniques.
• Design optimum capital structure using EBIT and EPS analysis.
• Evaluate working capital effectiveness in an organization.
Syllabus: Hours

Module No. 1: Introduction to Financial Management 08

Introduction – Meaning of Finance, Business Finance, Finance Functions, Organization

structure of Finance Department; Financial Management – Goals of Financial
Management.
Financial Decisions-Types of Financial Decisions, Role of a Financial Manager;
Financial Planning – Principles of Sound Financial Planning, Steps in Financial
Planning, Factors influencing a Sound Financial Plan.

Module No. 2: TIME VALUE OF MONEY 08

Meaning, Need, Future Value (Single Flow, Uneven Flow & Annuity); Present Value
(Single Flow – Uneven Flow & Annuity); Doubling Period (Simple Problems)

Module No. 3: FINANCING & DIVIDEND DECISIONS 14

Financing Decision: Sources of Long-Term Finance -- Meaning of Capital Structure,

Factors influencing Capital Structure, Optimum Capital Structure – EBIT, EPS
Analysis, Leverages – Problems.
Dividend Decision: Meaning & Determinants of Dividend Policy, Types of Dividends,
Bonus Shares (Meaning only)

Module No. 4: INVESTMENT DECISION 14

Meaning and Scope of Capital Budgeting, Features & Significance, Techniques --

Payback Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return
and Profitability Index (Problems)

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Module No. 5: WORKING CAPITAL MANAGEMENT 12

Working Capital -- Concept of Working Capital, Significance of Adequate Working

Capital, Types of Working Capital, Problems of Excess or Inadequate Working Capital,
Determinants of Working Capital, Sources of Working Capital, Estimation of Working
Capital (Simple Problems)

Skill Developments Activities:

• Draw the organisational chart of Finance Function of a company.

• Submit an analysed report on capital structure in 3 different industries.

• Explain the role of financial manager in the context of globalisation.

• Prepare a working capital statement using imaginary figures.

Books for Reference:

1. I M Pandey, Financial Management. Vikas Publication.

2. Prasanna Chandra, Financial Management, TMH
3. S N Maheshwari, Financial Management, Sultan Chand
4. Khan and Jain, Financial Management, TMH
5. Dr. V Rajeshkumar and Nagaraju V, Financial management, MH India
6. Dr. Aswathanarayana.T ,Financial Management, VBH
7. K. Venkataramana, Financial Management, SHBP
8. G. Sudarshan Reddy, Financial Management, HPH
9. Sharma and Shashi Gupta, Financial Management, Kalyani Publication
10. Dr. Eshwarappa, Financial Management, Kalyani Publication

Note: Latest edition of text books may be used.

21
 Name of the Program: BBA Aviation Management

Course Code: BBAA 4.4a

Name of the Course: INFLIGHT SERVICES
Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hours 42 Hours

Pedagogy: Classroom's lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion of the course, the Students will be

able to

• An understanding of the types of restaurants and its knowledge.

• Ability to examine Waiter Skills through interpersonal skills.
• Ability to analyse various hotel beverages.
• Ability to analyse various sales& leadership skills in flight services.
• An understanding of Food Crisis Management.
Syllabus: Hours

Module No. 1: Introduction to restaurants 08

Restaurant, Basic Knowledge of Restaurant, Service Equipment and Briefing,

Preparation of Service & Safety.
Module No. 2: Skill Management 08

Skills and Demonstrations, Waiter Skills & Hospitality, Waiter Attitude, Work Tact, Inter
Personal Skills & Intra Personal Skills. Skill Demonstration.
Module No. 3: Hotel Beverages 08

Beverages, Supervisor Skills, Supervisors Knowledge, Alcoholic & Non Alcoholic

Beverages, , Food Demonstration & Preparation.
Module No. 4: Sales & Leadership 10

Sales Management, Nature & Scope, Importance. Process and Strategies, Tools CRM,
Strategy, Sales Planning, Sales Budget, Leadership Skill in Sales Management,
Leadership Skills, Leadership Traits & Leadership Quality.
Module No. 5: Food Crisis Management 08

Practical Approach for Food & Beverage, F & B Management, Crisis Management in food
and drink industry, food and beverage control.
Skill Development Activities:

• List some things (product attributes) airline passengers want from their flight.
• Compare the wants and needs of the typical business passenger with those of
leisure passengers.
• Discuss the role of inter and intra personal skills in improving sales.

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• Identify the various challenges in F & B industry.
• Any other activities which are relevant to the course.

Books for Reference:

1. Munawar Ahmed and Sneha.N (2021), Fundamentals of Inflight Services,

Jayvee International Publications, Bangalore.
2. Inflight Services Manual by American Airline

3. Inflight Services Air Vistara

Note: Latest edition of text books may be used.

23
 Name of the Program: BBA Aviation Management

Course Code: BBAA 4.4b

Name of the Course: BUSINESS LEADERSHIP SKILLS (OEC)
Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs. 42
Hrs

Pedagogy: Classroom lectures, Tutorials and Case study method.

Course Outcomes: On successful completion of the course, the students will be able to -
• Understand the significance of leadership skills for effective people management.
• Increase the comprehension of leadership through various leadership theories.
• Analyse different leadership styles, types, patterns and functions.
• Demonstrate an understanding of various leadership approaches for effective
management of people.
• Demonstrate an awareness of ethical leadership.

Syllabus: Hours

Module No. 1: Introduction to Business Leadership 06

Introduction to business leadership, meaning/definition of leadership, evolution and

growth of leadership; functions and characteristics of leadership; latest trends/current
scenario of business leadership.
Module No. 2: Leadership from Managerial Perspective 10

Nature of leadership, Significance or importance of leadership, Qualities of an effective

leader, leader v/s manager; authority v/s leadership; formal v/s informal leadership;
different roles of leadership; different levels of leadership; traits of an ethical leader.
Module No. 3: Leadership -Theoretical Perspectives. 08

Great man theory, Trait theory, Situational leadership theory, transactional leadership,
transformational leadership theory, Blake and Mouton’s Managerial Grid.

Module No. 4: Leadership Styles 10

Leadership styles: a) Autocratic leadership, b) Bureaucratic leadership, c) Democratic

leadership, and d) Laissez faire leadership e) Transformational Leadership, f)
Charismatic Leadership.

Module No. 5: Leadership Skills 08

Communications Skills, Decision Making Skills, Emotional Management Skills, Public

Relation Skills, Personal Values and Ethics, Conflict Resolution Skills.

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Skill Developments Activities:

• Collect information about the real time corporate leaders with different leadership
styles & discuss their leadership styles and traits in the class room.
• “What if?”This practical activity identifies how members of a team solve their
problems differently?
• Present the students with a workplace problem, and have each student
participant write down what they would do to solve it. Then, have each
participant read their response aloud. This can help the teacher to identify the
types of leadership styles that are present among the student participants and
thereby highlight and discuss them in the class.
• Student can make a presentation on any famous corporate/political personality
covering their leadership style, their approach to people management, their
effectiveness in managing conflicts and how did they manage the crisis situations
and so on.
• Analyze two cases related to leadership styles/strategies.

Books for Reference:

1. Northouse, P. (2007). Leadership: Theory and Practice. Sage Publications.

2. Stephen, R. P. (1988). Orgaizational Behaviour - Concepts, controversies and
Appications. New Delhi: Printice Hall of India Ltd.
3. Subba Rao. (2018). Organizational Behaviour (18th ed.). Himalaya Publishing
House.
4. Subba Rao. (2022). Personnel and Human Resource Management (5th ed.).
Bangalore: Himalay Publishing House.
5. Daloz Parks, S., Leadership can be taught: A Bold Approach for a Complex
World, Boston: Harvard Business School Press.
6. Drucker Foundation (Ed.), Leading Beyond the Walls, San Francisco: Jossey
Bass.
7. Al Gini and Ronald M. Green, Virtues of Outstanding Leaders: Leadership and
Character, John Wiley & Sons Inc.
8. S Balasubramanian, The Art of Business Leadership – Indian Experiences, Sage
Publications

Note: Latest edition of text books may be used.

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