English Assignment

Report writing
Topic:
The role of social media in marketing of Pakistani Freelancers

BS COMPUTER SCIENCE DEPARTMENT AU

Submitted by:
 M.Kashif (232488)(Group Lead)
 Arsalan Riaz(232491)
 Kinza Nasir(232)
 Ammad Sajjad(232)
 Abuzar(232494)
 Qasim Ali()

Submitted to: Ms Asma Touqeer

Title:
The role of social media in marketing of Pakistani freelancers
Abstract:
Social media can be a game-changer for Pakistani freelancers, opening doors
to global clients, building brands, and creating connections. But navigating the
world of online marketing can be tricky. This report explores both the benefits
and challenges, offering practical tips to overcome hurdles and leverage the
power of social media for success.

Introduction:
This report delves into the exciting world of social media marketing for
Pakistani freelancers. Navigating the online world can be tricky. Limited digital
knowledge, content creation struggles, and even language barriers can pose
hurdles. But fear not! This report equips you with practical strategies to
overcome these challenges and unlock the full potential of social media.

1. Advantages of Social Media Marketing for Pakistani

Freelancers: (Abuzar)
Freelancing, in today’s era with majority of the world population having access
to the internet, can be an excellent career choice in the sense that it allows
individuals to not only choose their working hours but also the projects they
would like to work on. Plus, freelancers can earn a living by doing what they
love, all from the comfort of their home. However, freelancing can also prove
to be quite challenging especially during the initial stage when finding the first
few clients can pose to be quite challenging. Fortunately, the availability of
social media which proves to be a very powerful tool for freelancers can help
them overcome most of these problems.
As stated above, the issue of limited customers during the initial stage can be
addressed through the effective use of social media. To overcome this hurdle,
freelancers can sign up on platforms like LinkedIn to connect with people
worldwide through and increase their visibility and attract potential clients.
Freelancers can find social media to be a cost-effective method for promoting
their services since it allows them to reach a broader audience without
spending much or anything at all. Not only is it just great for promoting your
business, it’s also a means to connect with other professionals and expand
their social network. Social media allows freelancers to directly interact with
their audience. This engagement can lead to an increase in customer
satisfaction and trust.

References:
(LAWRENCE, advantages of social media marketing for freelancers, 2023)

2. Hindrances to Effective Social Media Marketing: (Ammad Sajjad)

In the modern age, freelancing has become an alternate job option for a layman as
well as for a professional. Anyone with a specific skill can work as a Freelancer
without any specific degree.
However, Pakistani freelancers still face hundreds of challenges to reach their
potential and work in the global economy. Some of the key challenges and issues
faced by freelancers in Pakistan are listed below.
2.1 Rare Payment Method
A very big Hindrance is the payment method. There are very limited payment
methods in Pakistan. Our Freelancers lose a lot of projects just because of the rare
payment methods
2.2 Lack Of Information Regarding Market Trends
The big issue for Pakistani Freelancers is that they do not have a reliable and proper
knowledge about the industry and the trend of the market. They do not know what
they are going to deal with. (Zahra, 2023) Furthermore they became vulnerable to
the scammers.
2.3 Language Barriers
Poor communication skill is also a big Hindrance for freelancers. They fail grasp the
desires and requirements of client. Hence, this language barrier is easily capable of
destroying careers in Freelancing. (Zahra, 2023)
2.4 Pricing
It is difficult for freelancers in Pakistan to show which Job they deserve. They often
underestimate themselves and their work. Since Pakistan is still a developing
country, international clients come to them for projects that are too expensive in
their home countries. Since they are paid per project and not per hour, freelancers in
the subcontinent can complete complex and time-consuming tasks and making a
very little revenue (Sheikh, 2021).
2.5 Platform Choice and Adaptability
Selecting the right platform is crucial into order to succeed in freelancing career.
Most of the people don’t even know where to begin with. Choosing the right
platform can lead to a successful life if chosen carefully.
2.6 Competition
There are number of skilled freelancers on global platform and it is very difficult to
show your skills among numerous skilled freelancers.

3. Strategies for Overcoming Hindrances: M.Kashif (232488)

3.1 Payment Blues: Explore platforms like PayPal, Wise, or Crypto. Negotiate
with clients for alternative options. Build trust and positive feedback for secure
transactions.
(LAWRENCE, 2023)

3.2 Market Blindness: Stay updated on trends! Follow blogs, join

communities, and learn about popular skills and scams. Consider expert
guidance for extra support.
Reference How To Identify Scam Job Titles on Indeed – Indeed Support
3.3 Lost in Translation: Improve your communication. Speak clearly, use
simple words, and consider translation tools or bilingual partners.
(Belin, 2023)

3.4 Underpriced Gems: Know your worth! Research market rates, highlight
your skills, and offer tiered pricing. Consider hourly rates for long or complex
projects.
Reference The Ultimate Guide to Pricing Your Freelance Work.
3.5 Platform Puzzle: Pick the right platform for your niche and audience.
Upwork, Fiverr, Freelancer are some options. Optimize your profile and adapt
to new features.
Reference "The 10 Best Freelancing Platforms in 2024" by Hostinger.
Optimize your profile and adapt to new features:
These are essential steps for success on any platform. You can find specific
advice and tips in resource centers provided by individual platforms like
Upwork and Fiverr, as well as general guides focused on platform optimization.
3.6 Standing Out in the Crowd: Specialize your skills, build a strong
portfolio, and offer excellent customer service. Network actively and build
your online presence.
Detailed guidance is available on these topics in articles like "How to Stand Out
from the Crowd as a Freelancer" by Forbes.

Remember: Continuous learning, adaptability, and professionalism are key to

success!

4. Case Studies and Success Stories: (Arsalan Riaz)

4.1 Case study 1: Hisham Sarwar - The Visionary freelancer

Foundation:
Hisham Sarwar, an accomplished consultant, set out on his excursion in the
outsourcing scene with an emphasis on web improvement and realistic planning. His
standing as a daring person and free scholar put him aside in the serious scene.

Profession Advancement:
Hisham broadened his ability by wandering into content composition, portable
application advancement, and computerized promoting. His essential move to
improve perceivability started with an article highlight on Supportive of Pakistani's
computerized media stage, which he utilized to perceive the significance of systems
administration.

Systems administration and Perceivability:

Understanding the benefit of systems administration, Hisham carefully created his
LinkedIn profile, cultivating significant connections that rose above limits. By
displaying his portfolio on Facebook and Twitter, he attracted potential customers
and established a solid online presence.

Content Sharing and Commitment:

Hisham went above and beyond by sharing recordings of his work on different social
stages, actually captivating his crowd. This exhibited his abilities as well as added to
the development of his own image.

Work-chest: Entrepreneurial Venture

Expanding on his prosperity, Hisham helped to establish "Work-chest," a product
house giving creative answers for clients. His position in the industry was further
strengthened by this entrepreneurial venture.

Instructing and Mentorship:

With a flourishing outsourcing profession, Hisham broadened his impact by sending
off a YouTube channel, "Hisham Sarwar," where he grants outsourcing information.
His obligation to sharing experiences and information makes him an important asset
in the outsourcing local area.

Monetary Achievement:
Hisham's independent income took off to an amazing 1 million bucks, mirroring the
monetary achievement he accomplished through his assorted range of abilities and
key way to deal with outsourcing.

4.2 2nd Case Study: Amir Iqbal - the sultan of Multan

Foundation:
Amir Iqbal, known as the "sultan of Multan," acquired distinction in the outsourcing
scene through his commitment and difficult work. Acquainted with outsourcing by a
companion, Amir zeroed in on giving site design improvement (Web optimization)
administrations.
Using Social Media:
Amir decisively utilized Facebook and LinkedIn to advance his administrations,
making profiles that pulled in clients. His reliable endeavors via web-based
entertainment stages contributed essentially to building major areas of strength for
a presence.

Enterprising Endeavor - PAKISTAN Web optimization and Bloggers:

Amir's persistent endeavors via web-based entertainment prompted the foundation
of Asia's biggest Facebook bunch connected with outsourcing, named "PAKISTAN
Web optimization and Bloggers." This achievement features his impact in the
outsourcing local area and cements his situation as a striking figure.

For the benefit of Others:

Amir Iqbal, in his 30s, fills in as a genuine motivation for those seeking to wander
into outsourcing. His example of overcoming adversity shows that with difficult
work, devotion, and an essential way to deal with virtual entertainment, one can
accomplish their fantasy life as an autonomous consultant.

Conclusion:
Both Hisham Sarwar and Amir Iqbal epitomize the achievement feasible in
outsourcing through key systems administration, online perceivable, and constant
endeavors via web-based entertainment. Their accounts act as significant
motivations for consultants around the world, underlining the significance of ability
enhancement, pioneering adventures, and local area engagement.

5. Recommendations and Best Practices (Qasim Ali):

5.1 Enhance Your Social Media Accounts:
Maintain professional and complete social media profiles with high-quality images, compelling bios,
and key skills and expertise to enhance your online presence.

5.2Emphasize on content
concentrate on producing excellent material that highlights your abilities, accomplishments,
and portfolio. To show your skills, provide case studies, success stories, or briefs of finished
projects.
5.3Highlighting the review
Feature reviews from satisfied clients. This social proof adds credibility and encourages
clients to consider your services.

5.4Engage the audience

Actively engage with followers by responding to comments, messages, and participating in

relevant discussions. This builds a sense of community and trust among potential clients.

5.5Up to date algorithms

Stay updated on social media platform algorithms to maximize the reach of your content.
Platforms often change their algorithms, and understanding these changes can help you
adapt your strategy accordingly.

6. Future Trends and Opportunities:

6.1 Emerging Trends in Freelancing in Pakistan
Freelancing in Pakistan is constantly evolving, and keeping up with the emerging
trends is crucial to stay ahead of the game. Let’s explore some of the latest trends
that are shaping the freelancing landscape in Pakistan:
6.2 Specialized Skills: With the increasing demand for online services, clients seek
freelancers with specialized skills like artificial intelligence, blockchain, and digital
marketing. As a result, freelancers who possess these skills have a competitive edge
in the market.
6.3 Remote Work: Remote work has become increasingly popular in Pakistan,
especially after the COVID-19 pandemic. As a result, more and more freelancers are
opting for remote work, which has led to the emergence of virtual teams and the
growth of the online job market.
6.4 Women in Freelancing: Women are increasingly participating in the freelancing
market in Pakistan, which presents a tremendous opportunity for economic
empowerment. According to a South Asia Investor report, female freelancers earn
10% more than male freelancers.
6.5 Up-Skilling: Up-skilling has become necessary for Pakistan’s freelancers with the
rapidly changing technology landscape. Many freelancers are taking online courses
to stay up-to-date with the latest trends and enhance their skills, leading to the
emergence of e-learning platforms.
The scope of freelancing in Pakistan is vast and constantly expanding. By keeping up
with the emerging trends and up-skilling themselves, freelancers in Pakistan can
unlock countless freelancing opportunities and stay ahead of the curve. So, prepare
to embrace the changing landscape of freelancing in Pakistan and advance your
career! Opportunities for Freelancers in Pakistan
Freelancing offers many opportunities for individuals in Pakistan, with its unique
advantages that positively impact both individuals and the economy. Let’s explore
some of these opportunities:

6.6 Work from Home: Freelancing allows individuals in Pakistan to work from the
comfort of their homes, eliminating the need for long commutes and providing
flexibility in managing their work-life balance. This is particularly beneficial for those
with caregiving responsibilities or other commitments requiring them to work from
home.
Flexible Working Hours: Freelancers can set their working hours, allowing them to
have better control over their schedules. This flexibility will enable freelancers to
manage their time efficiently and cater to the needs of multiple clients, providing
them with better work-life integration.
6.7 Earn in Foreign Currency: Freelancing offers the opportunity to earn in foreign
currency, as most clients are based in countries like the United States, the United
Kingdom, and Australia. This enables freelancers in Pakistan to leverage the
exchange rate and earn a higher income than traditional employment in the local
currency.
6.8 Advantages for the Pakistani Economy: Freelancing positively impacts the
Pakistani economy. It contributes to increased export earnings, as freelancers
provide services to clients in foreign countries, bringing in foreign currency.
Additionally, freelancing has the potential to reduce unemployment by creating job
opportunities for individuals with diverse skills and expertise.
6.9 Future Outlook for Freelancing in Pakistan
The future of freelancing in Pakistan looks promising, with evolving trends and
opportunities on the horizon. Let’s delve into some insights into the potential future
outlook for freelancing in Pakistan:

6.10 Expected Growth of Freelance Workforce: The freelance workforce in Pakistan

is expected to continue growing as more individuals recognize the opportunities and
advantages of freelancing. With the increasing demand for specialized skills in
emerging technologies, digital marketing, and creative fields, the freelance market in
Pakistan is projected to expand in the coming years.
6.11 Changing Skill Requirements: The skill requirements in the freelance market
are expected to evolve in the future. Freelancers must continuously upgrade their
skills and stay abreast of the latest industry trends to remain competitive. This may
include acquiring expertise in areas such as artificial intelligence, blockchain, and
data science, which are anticipated to be in high demand.
6.12 Evolving Market Dynamics: The market dynamics in the freelance industry are
likely to change in the future. New platforms and technologies may emerge, creating
opportunities for freelancers to access a wider range of clients and projects.
Additionally, the demand for remote work is expected to increase, providing
freelancers with more flexibility and global opportunities.

7. Conclusion:
As you navigate the ever-evolving landscape of social media marketing, remember
that success boils down to consistency, engagement, and a genuine passion for your
craft. By staying true to your unique voice, offering valuable insights, and actively
building connections, you'll gradually build a loyal following and attract clients who
resonate with your expertise. This report has equipped you with a map and compass
for your online journey. Utilize the strategies shared here, adapt them to your
specific niche, and never stop learning and experimenting. Remember, every tweet,
every post, every interaction is a stepping stone towards building a thriving freelance
career that transcends borders. So, take a deep breath, embrace the possibilities,
and go forth and connect the world with your talent!

8. References:
(Zahra, 2023)1 Challenges And Hurdles Of Pakistani Freelancers
(Zahra, 2023)2 Challenges And Hurdles Of Pakistani Freelancers
(Sheikh, 2021)3 Freelancing In Pakistan

(LAWRENCE, advantages of social media marketing for freelancers, 2023)