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Final Corporate Strategy

The document outlines an analysis of Tune Group's diversification strategies and portfolio composition. It discusses [1] the main drivers influencing Tune Group's diversification including entrepreneurial leadership and market opportunities, [2] the types of diversification undertaken and challenges in managing a diverse portfolio, and [3] tools to evaluate strategic fit and synergies across business units including the BCG matrix, Ashridge parenting matrix, and directional policy matrix. The analysis aims to provide recommendations for Tune Group's corporate parenting role and strategic priorities for each business unit.

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qikangdong7
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33 views1 page

Final Corporate Strategy

The document outlines an analysis of Tune Group's diversification strategies and portfolio composition. It discusses [1] the main drivers influencing Tune Group's diversification including entrepreneurial leadership and market opportunities, [2] the types of diversification undertaken and challenges in managing a diverse portfolio, and [3] tools to evaluate strategic fit and synergies across business units including the BCG matrix, Ashridge parenting matrix, and directional policy matrix. The analysis aims to provide recommendations for Tune Group's corporate parenting role and strategic priorities for each business unit.

Uploaded by

qikangdong7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PLEASE READ THE THEORY FIRST, THEN READ THE STUDY CASE

I. Introduction
II. Main Drivers and External Driving Forces of Tune Group’s Diversification and
Composition Portfolio (Minimum 2 Pages, Max 2.5 Pages)

A. Analysis of main drivers or factors influencing Tune Group's diversification and


Composition Portfolio.

• Entrepreneurial vision and leadership of Fernandes and Meranum.


• Market opportunities and competitive landscape in the ASEAN region.
B. External Driving Forces and Market Dynamics
Max:
• Examination of the economic, socio-cultural, and technological trends affecting Tune 5 Pages
Group.
• Impact of regulatory environments and globalization.
III. Types of Diversification Strategies and Challenges (Minimum 2 Pages, Max 2.5 Pages)
• Discussion on the types of diversification (related and unrelated) undertaken by Tune
Group.
• Evaluation of synergies and potential conflicts within the diversified portfolio.
• Challenges posed by market competition, operational complexity, and brand
alignment.
IV. Identified Corporate Value Addition and Strategic Synergy (2 Pages)

• Identification of core values and strategic advantages across Tune Group’s businesses
(Strong Mngmnt Capabilities?, Innovative Products?, Restructuring Mngmnt?, etc).
• Synergistic benefits and value creation through cross-business collaboration.
V. BCG Matrix Analysis (2 Pages)
• Application of the Boston Consulting Group Matrix to Tune Group’s various business
units (SBUs).
• Classification of SBUs into Stars, Cash Cows, Question Marks, and Dogs.
• Strategic implications for each category. Max:
8 Pages
VI. Corporate Parenting Role (0.5 page its ok, better 1 page)

• Examination of Tune Group’s corporate parenting style and its impact on SBUs.
• Alignment of corporate strategy with SBU needs and objectives.
VII. Ashridge Parenting Matrix (2 Pages)

• Application of the Ashridge Parenting Matrix to assess the fit between the corporate
parent (Tune Group) and its SBUs.
• Recommendations based on the matrix findings.
VIII. Directional Policy Matrix (1 Page)

• Assessment of the market attractiveness and business strength of each SBU.


• Strategic directions and priorities for each SBU based on the matrix.
Conclusion

ALL THE GRAPH/FIGURES/TABLES/PICTURES MUST IN APPENDIX

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