Scribd
Upload
50 views3 pages

SOP Starr Properties

The document outlines a standard operating procedure for converting cold prospects from cold calls into hot clients and closing deals. It involves 9 steps: 1) making initial contact, 2) discovering needs, 3) classifying prospects as hot, warm or cold, 4) presenting suitable properties, 5) building rapport, 6) making proposals and negotiating, 7) closing deals, 8) congratulating clients, and 9) following up for support and satisfaction. The overall goal is to efficiently move prospects through the process using effective communication, identifying needs, showing suitable properties, addressing concerns, and providing ongoing assistance to close deals.

Uploaded by

starlegalconsultancy4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
50 views3 pages

SOP Starr Properties

The document outlines a standard operating procedure for converting cold prospects from cold calls into hot clients and closing deals. It involves 9 steps: 1) making initial contact, 2) discovering needs, 3) classifying prospects as hot, warm or cold, 4) presenting suitable properties, 5) building rapport, 6) making proposals and negotiating, 7) closing deals, 8) congratulating clients, and 9) following up for support and satisfaction. The overall goal is to efficiently move prospects through the process using effective communication, identifying needs, showing suitable properties, addressing concerns, and providing ongoing assistance to close deals.

Uploaded by

starlegalconsultancy4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Standard Operating Procedure: Converting Cold Calling Prospect to Hot Clients and

Closing Deals

Objective: This standard operating procedure outlines the steps required to effectively convert
prospects generated from cold calling into hot clients and successfully close deals for the
company.

Pre-requisites:

 Updated and accurate prospect database.


 Well-trained sales team proficient in real estate knowledge and communication skills.
 Access to necessary communication tools (phone, email, whatsapp etc.).
 Thorough understanding of the projects and services.
 Understanding of site locations and road maps.

Step 1: Initial Contact and Introduction:


 The assigned sales representative makes an initial contact call to the prospect.
 Greet the prospect warmly, introduce yourself, and mention companies name “Starr
Properties”.
 Briefly explain the purpose of the call and enquire about the prospect’s interest in real
estate.

Step 2: Needs Discovery and Classification:


 Engage in active listening to understand the prospect’s needs, preferences, and
motivations.
 Ask open ended questions to gather information about the prospect’s –
a) Current Location (where he/she residing)
b) Property type (Residential/Commercial/Plots/Flats/Villas etc.)
c) Budget
d) Desired location (Mohali, Zirakpur, Kharar, Aerocity etc.)
e) Timeline to visit the property site.
f) Purpose of buying property ( End user/Invester).
 Qualify the prospect’s level of interest and financial capability to ensure alignment with
available properties.

Step 3: Know your client

 Once you get all information mentioned in Step 2, classify your client as –
 Hot: If the client is interested in the property and wants to buy it within 15 days.
 Warm: If the client is interested in the property and wants to buy it within 30 days.
 Cold: If the client is interested in the property and wants to buy after 30 days.
Step 4: Presentation of Relevant Properties

 Based o gathered information, identify properties that match the prospect’s requirements.
 Prepare a customized presentation highlighting the features, specifications, amenities and
value propositions of the selected properties.
 Fix a meeting with client and convince him/her to visit office of the company.
 Schedule a property visit to showcase the shortlisted properties to the prospect.

Step 5: Building Rapport and Addressing Concerns


 Take a regular follow up of the client.
 During the property tour, establish a personal connection with the prospect.
 Address any concerns or objections the prospect may have regarding the properties.
 Provide clear and concise answers, emphasizing how the company’s offerings meet the
prospect’s needs.

Step 6: Proposal and Negotiation

 After the property visit meet with the concerned sales person of the related property and
present the prospect with a tailored proposal that outlines the terms and conditions of the
potential deal.
 Be prepared to negotiate and find common ground that satisfies both the prospect’s
requirements and the company’s objectives.
 Clearly communicate the value proposition of the chosen property and how it align with
the prospect’s goals.

Step 7: Closing the Deal

 Once the prospect expresses genuine interest, Coordinate with internal team of the related
property and guide the prospect through the process of submitting an offer or signing the
contract.
 Assist the prospect with necessary paperwork and documentation, explaining each step in
detail and ensure a smooth transaction process.

Step 8: Congratulate the client

 Take a moment to reach out the client and express your congratulations on client’s
property purchase. The client will be thrilled to receive your kind words and know that
you genuinely care about their happiness.
 Once you have congratulated the client, don’t hesitate to let him/her know that you are
still available to assist him/her in terms of moving in or settle down.
Step 9: Follow-Up and Post-Sale Support

 After the deal is closed, follow up with the client to ensure their satisfaction and address
any post sale concerns.
 Maintain open communication to foster long-term client relationships and potential
referrals.

Conclusion: By following this standard operating procedure, the sales team aims to efficiently
convert cold calling prospects into hot clients and successfully close deals. The procedure
emphasizes effective communication, understanding client needs, presenting suitable properties,
addressing concerns, and providing ongoing support throughout the process.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy