Bussines Plan
Bussines Plan
RISOLES MASOTEYUR
Arranged by:
Ni Putu Githa Widiantari
23156440692
A. Introduction
Business is an activity in which a person or group of people makes, sells, or
exchanges goods or services with the aim of making a profit. Setting up a business
must be based on the intention and willingness to start your own business. There are
many advantages if someone sets up a business such as complete freedom and control,
bigger profits and opening up job opportunities.
Risoles is a traditional Indonesian food modified like international food which
is identic with a salty taste. Risol is usually served when guests visit the house or on
certain event such as Eid. Apart from that, risol is also often used as a mainstay cake
when there are meetings or conferences in the office. In school, risol is often used as a
snack to accompany childers at break times. Seeing the many enthusiasts and
consumers of risol made me interested in opening a business "Risoles Masoteyur".
B. Branding
I named this business “Risoles Masoteyur” because in Indonesia Masoyur it means
Mayones Sosis Telur Sayur. The reason I chose that name cause i want to tell the
buyyer if risoles filling I was selling was very overflow and especially different from
the others risoles.
C. Positioning
Risoles is a traditional food which has a delicious and savory taste that can be enjoyed
by all people especially the lower middle class, from children until the elderly.
D. Differentiation
Strength:
- Can be consumed by all people
The crunchy texture on the outside and soft inside makes risoles very popular with
many people both women, men, children, and even adults. The savory and
delicious taste is also very suitable for everyone's taste buds.
- Fresh ingredients
The Risoles Masoteyur skin used is always made fresh every day. The carrots and
corn used are always keep fresh, so Risoles Masoteyur there are no rotten fillings.
- Mainstay at important events
The taste suitable for many people's taste buds, making risoles very suitable as a
food served at important events, either in the form of boxed snacks or simply
served on a plate.
E. Promotion/ Marketing
Marketing will be carried out by placing it in stalls and canteen school from
elementary to senior high school. To further expand my marketing reach, I also create
advertisements on social media and accept online orders from Whatsapp, Instagram
and Facebook.
F. Budgeting
Equipment
Ingredient
Packaging