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Audit Report (TravelPro Connect)

This competitive audit analyzes Travel Pilot, Expedia, Booking.com, and Amadeus. It identifies their strengths as strong customer service, large customer bases, ease of use, and innovative technology. It notes weaknesses as smaller size, higher prices, and complexity. Key competitors offer similar flight, hotel, car and activity booking, but differ in additional services like customer loyalty programs, analytics tools, and B2B travel management software. The audit finds gaps in personalized planning and sustainable travel options.

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0% found this document useful (0 votes)
170 views7 pages

Audit Report (TravelPro Connect)

This competitive audit analyzes Travel Pilot, Expedia, Booking.com, and Amadeus. It identifies their strengths as strong customer service, large customer bases, ease of use, and innovative technology. It notes weaknesses as smaller size, higher prices, and complexity. Key competitors offer similar flight, hotel, car and activity booking, but differ in additional services like customer loyalty programs, analytics tools, and B2B travel management software. The audit finds gaps in personalized planning and sustainable travel options.

Uploaded by

Ace Buddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Part 2 - Competitive Audit Report Google UX Design Certificate

1. Competitive audit goal(s)


Identify the strengths and weaknesses of our direct competitors.

2. Who are your key competitors? (Description)


Travel Pilot is a travel agency that focuses on providing excellent customer service. The
company offers a wide range of products and services, including flights, hotels, car rentals,
vacation packages, cruises, tours, and activities. Travel Pilot also has a team of travel experts
who can help you plan your trip and make sure that you get the best possible deal.

Expedia is a global online travel agency that offers a wide range of travel products and
services. The company has a strong brand recognition and a large customer base. Expedia
offers flights, hotels, car rentals, vacation packages, cruises, tours, and activities. The
company also has a mobile app that allows users to book travel on the go.

Booking.com is another global online travel agency that offers a similar range of travel
products and services as Expedia. The company has a strong focus on customer satisfaction
and has been consistently ranked as one of the best travel agencies in the world.
Booking.com also offers a mobile app that allows users to book travel on the go.

Amadeus is a travel technology company that provides travel management software to


businesses and travel agencies. The company has a strong focus on technology and offers a
wide range of products and services, including booking engines, passenger management
systems, and travel analytics. Amadeus also has a global reach and serves customers in over
190 countries.

3. What are the type and quality of competitors’ products? (Description)


Travel Pilot offers a wide range of products and services, including:

Flights: Travel Pilot offers flights from a variety of airlines, including major carriers like United,
Delta, and American Airlines, as well as budget airlines like Spirit and Frontier.
Hotels: Travel Pilot offers hotels in a variety of price ranges, from budget hotels to luxury
resorts.
Car rentals: Travel Pilot offers car rentals from a variety of car rental companies, including
Hertz, Avis, and Budget.
Part 2 - Competitive Audit Report Google UX Design Certificate

Vacation packages: Travel Pilot offers vacation packages that include flights, hotels, and
other travel-related activities.
Cruises: Travel Pilot offers cruises from a variety of cruise lines, including Carnival, Royal
Caribbean, and Norwegian Cruise Line.
Tours: Travel Pilot offers tours of a variety of destinations, including historical tours, nature
tours, and food tours.
Activities: Travel Pilot offers activities such as sightseeing, shopping, and dining.

Expedia offers a similar range of products and services to Travel Pilot, but the company also
offers a few additional products and services, such as:

Rail tickets: Expedia offers rail tickets in a variety of countries, including Europe, Asia, and
Australia.
Package tours: Expedia offers package tours that include flights, hotels, and other
travel-related activities.
Last-minute deals: Expedia offers last-minute deals on flights, hotels, and other
travel-related activities.
Travel insurance: Expedia offers travel insurance to protect you against unexpected
expenses, such as medical expenses or flight cancellations.

Booking.com offers a similar range of products and services to Expedia, but the company
has a stronger focus on customer satisfaction. The company has been consistently ranked
as one of the best travel agencies in the world, and the company offers a few additional
features that are not available on Expedia, such as:

Genius program: The Genius program is a loyalty program that rewards members with
discounts on hotels and other travel-related activities.
Price guarantee: Booking.com offers a price guarantee that ensures that you will get the best
possible price on your hotel stay.
24/7 customer support: Booking.com offers 24/7 customer support to help you with any
questions or problems you may have.

Amadeus offers a different range of products and services than the other three companies.
The company is a travel technology company that provides travel management software to
businesses and travel agencies. The company's products and services include:

Booking engines: Amadeus provides booking engines that allow businesses and travel
agencies to book travel for their customers.
Part 2 - Competitive Audit Report Google UX Design Certificate

Passenger management systems: Amadeus provides passenger management systems that


track the travel of passengers from booking to arrival.
Travel analytics: Amadeus provides travel analytics that help businesses and travel agencies
make better decisions about their travel.

4. How do competitors position themselves in the market? (Description)


Travel Pilot positions itself as a customer-oriented travel agency that provides excellent
service and value. The company focuses on providing personalized attention to its
customers and helping them find the best possible travel deals.

Expedia positions itself as a leading online travel agency that offers a wide range of travel
products and services. The company has a strong brand recognition and a large customer
base. Expedia also offers a variety of features and services that make it easy for customers
to book travel, such as a mobile app and a price guarantee.

Booking.com positions itself as a customer-centric travel agency that offers a wide range of
travel products and services. The company has a strong focus on customer satisfaction and
has been consistently ranked as one of the best travel agencies in the world. Booking.com
also offers a variety of features and services that make it easy for customers to book travel,
such as a Genius program and a 24/7 customer support.

Amadeus positions itself as a leading travel technology company that provides travel
management software to businesses and travel agencies. The company has a strong focus
on innovation and offers a wide range of products and services that help businesses and
travel agencies manage their travel.

5. How do competitors talk about themselves? (Description)


Travel Pilot uses its website and social media channels to talk about its customer-oriented
approach to travel. The company frequently features stories about its customers and their
travel experiences. Travel Pilot also uses its website to provide tips and advice on planning a
trip.

Expedia uses its website and social media channels to talk about its wide range of travel
products and services. The company also frequently features deals and discounts on its
website. Expedia also uses its website to provide travel inspiration and information.
Part 2 - Competitive Audit Report Google UX Design Certificate

Booking.com uses its website and social media channels to talk about its customer
satisfaction focus. The company frequently features stories about its customers and their
positive experiences with Booking.com. Booking.com also uses its website to provide travel
inspiration and information.

Amadeus uses its website and social media channels to talk about its innovative travel
technology. The company frequently features stories about how its technology is being used
by businesses and travel agencies to improve their travel. Amadeus also uses its website to
provide travel industry news and information.

6. Competitors’ strengths (List)

Travel Pilot

● Strong focus on customer service


● Wide range of products and services
● Competitive prices
● Personalized attention
● Best possible travel deals
● World-class service

Expedia

● Leading online travel agency


● Strong brand recognition
● Large customer base
● Easy to use
● Wide range of products and services
● Deals and discounts
● Travel inspiration and information

Booking.com

● Customer-centric travel agency


Part 2 - Competitive Audit Report Google UX Design Certificate

● Consistently ranked as one of the best travel agencies in the world


● Genius program
● 24/7 customer support
● Wide range of products and services
● Travel inspiration and information

Amadeus

● Leading travel technology company


● Strong focus on innovation
● Wide range of products and services
● Helps businesses and travel agencies manage their travel
● Travel industry news and information

7. Competitors’ weaknesses (List)


Travel Pilot

● Smaller than other travel agencies


● Not as well-known
● Not as many products and services as other travel agencies

Expedia

● Can be more expensive than other travel agencies


● Not as strong a focus on customer satisfaction as Booking.com
● Customer service can be slow at times

Booking.com

● Not as wide a range of products and services as Expedia


● Not as strong a brand recognition as Expedia

Amadeus

● Not as well-known to individual travelers


Part 2 - Competitive Audit Report Google UX Design Certificate

● Products and services are more complex and difficult to use for individual travelers

8. Gaps (List)
Personalized travel planning: There is a need for travel agencies that can provide
personalized travel planning services to customers. This includes understanding the
customer's needs and preferences, and then finding the best possible travel options for
them.

Sustainable travel: There is a growing demand for sustainable travel options. This includes
travel that minimizes the environmental impact of travel.

Adventure travel: There is a growing demand for adventure travel options. This includes
travel that offers exciting and challenging experiences, such as hiking, biking, and camping.

Budget travel: There is a need for travel agencies that can help customers find affordable
travel options. This includes travel that is within the budget of the average traveler.

Group travel: There is a need for travel agencies that can help customers book group travel.
This includes travel for families, friends, and businesses.

9. Opportunities (List)
Personalized travel planning: As I mentioned earlier, there is a need for travel agencies that
can provide personalized travel planning services to customers. This is a large and growing
market, and there is room for new players.

Sustainable travel: As I also mentioned earlier, there is a growing demand for sustainable
travel options. This is a niche market, but it is growing rapidly. A new company that can
specialize in sustainable travel could be successful.

Adventure travel: Adventure travel is another niche market that is growing rapidly. A new
company that can specialize in adventure travel could be successful.

Budget travel: Budget travel is a large and growing market. There are many ways to travel on
a budget, and a new company that can offer affordable travel options could be successful.
Part 2 - Competitive Audit Report Google UX Design Certificate

Group travel: Group travel is a great way to save money and make new friends. A new
company that can specialize in group travel could be successful.

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