4.

3 Picture Description
4.4 Picture Story
4.5 Comprehension
Unit-5 Use of Punctuation
Unit-6 Understanding Idioms
Unit-7 Dictionary Skills
7.1 Pronunciation
7.2 Syllabication
7.3 Etymology
7.4 Usage
7.5 Meaning
7.6 Synonyms/Antonyms
Unit-8 Vocabulary Development
8.1 Word formation (prefixes, affixes, suffixes)
Unit-9 Reading Comprehension
9.1 Reasons for poor comprehension
9.2 Techniques for good comprehension
Unit-10 Business Presentations and Public Speaking
10.1 Introduction & importance
10.2 Strategies to improve
Teaching & A combination of lecturing, computer lab, presentations, and discussions
Learning will be used to conduct the course. Students will be expected to read
Strategies extensively ahead of each class session and actively participate in
discussions and practical work.
Assignment Written assignment (10 marks), presentation (5 marks) and Quiz (10
marks)
Suggested Murphy, R. (2019). Essential grammar in use: A reference and practice
Readings book for elementary students of English (6th ed.). Cambridge
University Press.
Nelson, G., & Greenbaum, S. (2018). An introduction to English grammar.
Routledge.
Wren, P. C., & Martin, H. (2015). High school English grammar and
composition. Pearson.

Assessment and Examinations

Sr. # Elements Weightage Details

1 Midterm Assessment 35% Written test (at the mid-point of the semester)
2 Formative Assessment 25% Assignment, presentation and quiz
3 Final Assessment 40% Written test (at the end of the semester)

Name of the Contemporary World

course
Course Code 104
Semester 1st
Credit Hours 3
Prerequisite -

14
Learning After completion of this course, the students are expected to:
outcomes 1. Have developed about basic concepts in organizations, management,
marketing, finance and other business-related areas.
2. Have gained knowledge about contemporary issues in business
functions like corporate social responsibility, business ethics,
Islamic work practices, Islamic banking and finance.
3. Have developed concepts and gained knowledge regarding
international trade, global marketing, integrated marketing
communications, e-business, and entrepreneurship.
Contents Unit-1 Introduction to contemporary world
1.1 Understanding the concept of business
1.2 Contemporary Business Practices
1.3 Historical background of business
1.4 Doing business in the new Era
1.5 The Internet, Globalization, Knowledge Management
Unit-2 Making ethical decisions and managing socially responsible
businesses
2.1 Understanding business ethics
2.2 How organizations influence ethical conduct?
2.3 Managing a socially responsible business
2.4 Responsibilities to stakeholders
2.5 Approaches towards social responsibility
Unit-3 Organizational culture and the Environment
3.1 The organization’s culture
3.2 Current Organizational Culture issues facing managers
3.3 The environment
3.4 The decision-making process
3.5 Decision making for today’s world
Unit-4 Competing in the Global Workplace
4.1 Why nations trade?
4.2 Barriers to trade?
4.3 How to foster global trade?
4.4 Threats and opportunities in the Global marketplace
Unit-5 Forms of business ownership
5.1 Sole Proprietorship
5.2 Partnership
5.3 Corporation
5.4 Specialized forms of business ownership
5.5 Franchising
5.6 Mergers and acquisitions
5.7 Trends in business ownership
Unit-6 Entrepreneurship
6.1 Starting and managing your own business
6.2 Characteristics of successful entrepreneurs
6.3 Managing a small business
6.4 Administration of a small business
6.5 Trends in entrepreneurship and small business

15
Unit-7 Management And Leadership In Today's Organizations
7.1 Functions of management
7.2 Managerial roles
7.3 Managerial skills
7.4 Traits of business leaders
7.5 Contemporary trends in management and leadership
Unit-8 Human Resource Management
8.1 The HRM process
8.2 HR planning
8.3 Employee performance management;
Compensation/Benefits; Career development
8.4 Current issues in HRM
Unit-9 Designing Organizational Structures
9.1 Building structures
9.2 Contemporary structures
9.3 Degree of centralization
9.4 Organizational design considerations
9.5 Trends in organizational structures
Unit-10 Motivating Employees
10.1 What is motivation?
10.2 Early theories of motivation
10.3 Maslow's hierarchy of needs
10.3 Contemporary theories of motivation
10.4 Current issues in motivation
Unit-11 Understanding Money, Financial Management and
Institutions
11.1 The role of finance and finance manager
11.2 Obtaining short term financing
11.3 Raising long-term financing
11.4 Equity financing
11.5 Understanding financial institutions
11.6 International banking
Unit-12 Creating Products and Pricing Strategies
12.1 The marketing concept
12.2 Creating a marketing strategy
12.3 Developing a marketing mix
12.4 Market segmentation
12.5 Creating products that deliver value
12.6 The product life cycle
12.7 Trends in developing products and pricing
Unit-13 Using Technology to Manage Information
13.1 Transforming business through information
13.2 Management Information Systems
13.3 Technology management and planning
13.4 Trends in Information Technology

16
Teaching & A combination of lecturing, presentations, and discussions will be used to
Learning conduct the course. Students will be expected to read extensively ahead of
Strategies each class session and actively participate in discussions and practical
work.
Assignment Written assignment (10 marks), presentation (5 marks) and Quiz (10
marks)
Suggested Boone, L. E., Kurtz, D. L., & Berston, S. (2019). Contemporary business.
Readings John Wiley & Sons
Parment, A., Kotler, P., & Armstrong, G. (2016). Principles of marketing.
Pearson Education Limited.
Robbins, S. P., & Coulter, M. (2017). Management (13th Ed. Pearson
India.
Straub, F. (2010). Introduction to Business. Tata McGraw-Hill.
Erasmus, B., Botha, T., Van Rensburg, M., Du Toit, G. S., & Motlatla, M.
D. C. (2016). Introduction to business management. Oxford
University Press.
Needle, D., & Burns, J. (2004). Business in context: An introduction to
business and its environment. Thomson.

Assessment and Examinations

Sr. # Elements Weightage Details

1 Midterm Assessment 35% Written test (at the mid-point of the semester)
2 Formative Assessment 25% Assignment, presentation and quiz
3 Final Assessment 40% Written test (at the end of the semester)

Name of the Introduction to Computer Concepts and Applications

course
Course Code 105
Semester 1st
Credit Hours 3
Prerequisite -
Learning On completion of this course, the students will be able to:
outcomes 1. Understand the basic concepts of information technology.
2. Know the different areas of computer science.
3. Know the concept and types of applications and system software.
4. Develop programming skills.
Contents Unit-1 Introduction to Computers
1.1 Overview course
1.2 Characteristics of computer
1.3 The component of computers
1.4 Categories of computers
1.5 Computer application in society
Unit-2 Component of System Unit
2.1 The system unit, Processor and data representation.
2.2 Memory.

17