IdeationX
B-school programme for Product Ideation
Confidential
Internal
1
Agenda
§ About SBI Life Insurance
§ IdeationX - College Program
2
Confidential
Internal
3
Resilient business model creating long term value
Internal
Numbers as on September 2023
Unparalleled distribution reach
1.Productivity per branch/agent is based on Individual NBP 2. Based on public disclosures for FY23 Internal
All growth/drop numbers are with respect to Sep FY24 over Sep FY23. Components may not add up to total due to rounding-off.
4
Business highlights for 1H FY24
Rs. in billion
Internal
5
CAGR numbers are calculated for a period of 5 years from Sep’18 to Sep’23. Numbers are rounded off to nearest one decimal
Continues to deliver on long term growth vision
Internal
6
Based on Life Insurance Council data: Companies may not add up to total due to rounding off
7
Wide product offerings
Internal
Our Parentage
State Bank of India
Proxy to Indian Economy
Largest Commercial Bank in
terms of assets, deposits,
branches, customers, and
employees
Internal
Public
9
Hall of Fame
Quality Award Most Trusted Overall Best Life Insurance Highest Growth Leading Life
Amiable Insurer
Service Industry Private Life Insurer Achievement Company Life Insurance Insurance
IMC
Ramkrishna
Bajaj National
Quality Award
IMC Ramkrishna Bajaj 2nd edition of Navabharat ASSOCHAM 14th Global 3rd Emerging Asia ASSOCHAM 14th Global
The Economic Times
National Quality Award 2022 BFSI Conclave and Awards Insurance Summit and Conclave & Awards Insurance Summit and Dun & Bradstreet
Insurance Summit
2022 Awards 2022 2021 Awards 2022
Strategies for Service –
Risk Management Most Innovative Best Induction L&D Team of the
Insurance Risk Management Surrender
Team of the year Risk Mgt Strategy Training Program year
spreading Retention Tool
3rd Emerging Asia 4th CRO Leadership 4th CRO Leadership
Golden Peacock Golden Peacock TISS LEAPVAULT CLO TISS LEAPVAULT CLO
Conclave & Awards Summit and Awards Summit and Awards
Awards (GPA) Awards (GPA) Awards 2022 Awards 2022
2021 2022 2022
Environment
Financial Immunity Multi Channel
Protection
Survey 2.0 Marketing
Initiatives
Integrated Health &
Adgully DATAMATIX Adgully DIGIXX Awards
Awards 2022 2022
Wellness (IHW) Annual Internal
Awards
Concept
IdeationX
Keeping the ideation and innovation angle in mind we call this tournament
Ideation X. The name sounds very futuristic and will appeal to the young
bright minds of today
We will use powerful words across creatives and tweak them to begin with
the letter X, the ‘x’ would stand out across all our communications
Example: We would use words like – Xceptional, Xceed, Xcellent and
Xtraordinary etc.
We will use the tagline ‘Innovate to Disrupt’ as a sign off across all our
communications.
Internal
Program Structure (1/2)
Awareness
• Promoting IdeationX via microsite through posters
and standees, installation and danglers at institutes
• AV that will be posted college intranet/ SM
platforms
• Social media posts on college platforms
Registration
• Invite management students to come for the registration
• The invitation would be for all 1st and 2nd year management students
• The students will register through IdeationX microsite
Internal
Program Structure (2/2)
Program Briefing
• Students will be welcomed to the Program introduction day
• SBI Life team will brief the students on the project and set mandatories
• A notable speaker from Brand & Marketing or Finance background to
address the students
Program Structure
• Interested student can participate in IdeationX & required to inform through
microsite
• Students will be short-listed through screening process and groups will be
created
• List of groups will be shared to the institute and students via microsite along
with broad parameters of the topic (presentation frame work & assessment
criteria) will go through the Phase I and Phase II of the program
Internal
Phase I
q Requirement Documents: Presentation frame work & judging criteria will be shared with the groups via
microsite
q Submission: The presentation needs to be submitted in 20 days as per frame work along with the research
materials
q Presentation Day: The Jury will visit the campus and the groups are required to present their ideas in front of the
jury. Each group will be provided 20-30 minutes and designated slot for presentation
q Assessment by Jury panel
q Winner: Based on the assessment and scores, Top 3 winners will be announced and awarded
q Award: Winning team gets entry in Grand Finale + cash prize + Winning Certificate
q Cash prize to runner ups + Winning Certificate
q Goodie bag to all the participants and Certificate of Participation to the other participants
Internal
Phase II: Grand Finale
q Requirement Documents: Presentation frame work & judging criteria will be shared with the winning groups via
microsite
q Submission: The presentation needs to be submitted in 20 days as per frame work along with the research
materials
q Presentation Day (Grand Finale): Each group will be provided 20-30 minutes and designated slot for presentation
q Assessment by Jury panel: SBI Life Person and an Independent Professor
q Winner: Based on the assessment and scores, Top 3 winners will be announced and awarded
q Award:
o Number 1 Team gets cash prize of Rs 10 lakhs + Trophy + Winning Certificate
o Number 2 Team gets cash prize of Rs 3 Lakh + Trophy + Winning Certificate
o Number 3 Team gets cash prize of Rs 1.5Lakh + Trophy + Winning Certificate
q Certificate of Participation will be given to the participants of the Grand Finale + Goodie bag
Internal
