Scribd
Upload
33 views10 pages

Exploring The Use of Big Data in Business

Uploaded by

The piano guy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
33 views10 pages

Exploring The Use of Big Data in Business

Uploaded by

The piano guy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

EXPLORING THE USE OF BIG DATA IN

BUSINESS CONTEXT

Use of big data in social networking

Use of big data in preventing fraudulent activities

Use of big data in retail industry


USE OF BIG DATA IN SOCIAL
NETWORKING

 Social network data refers to the data


generated from the social media.
 Social network analysis(SNA) is the analysis
performed on the data obtained from social
media
 As data generated is huge in volume it results
in formation of a big data pool
AREAS IN WHICH DECISION MAKING
PROCESSES ARE INFLUENCED BY SOCIAL
NETWORK DATA

 Business intelligence

 Marketing

 Product design and development


BUSINESS INTELLIGENCE

 Is the data analysis process to convert a raw dataset by


using different techniques and tools for boosting
business performance
 This system allows a company to collect store and
analyze data for adding value to decision making
 The data generated from different social media is
analyzed to gain important business insights
 Social customer relationship management (CRM)data is
the phrase used to describe this type of data
 SNA can help provide new contexts in which decisions are taken on the
basis of available data and not on opinions.
 Big data analysis allows organizations to shift goals from maximizing
individual account profitability to maximizing the profitability of customer’s
network .
 Big data helps organizations to Identify highly connected customers .
 It also helps in identifying when ,where ,how to align and focus marketing
effort’s in building a better brand image .
 Big data enables organizations to highly connected customers by offering
them free trials of their service and soliciting their feedback for the
betterment of their products and services .
USE OF BIG DATA IN PREVENTING FRAUDULENT
ACTIVITIES

 Credit card fraud

 Exchange or return policy fraud

 Personal information fraud


PREVENTING FRAUD USING BIG DATA
ANALYTICS
 Keep track of and process huge volumes of data

 Differentiate between real and fraudulent entries

 Identify new methods of frauds and add them to the list of


fraud prevention check

 Verify whether a product has actually been delivered

 Determine the location of the customer and time when the


product was actually delivered
 Fraud Detection in Real time
 Visually analyzing fraud
USE OF BIG DATA IN RETAIL INDUSTRY

USE OF RFID IN RETAIL

ADVANTAGES OF USING RFID

ASSET MANAGEMENT
INVENTORY CONTROL
SHIPPING AND RECEIVING
REGULATORY COMPLIANCE
SERVICE AND WARRANTY AUTHORIZATION
RFID

 Radio frequency identification technology


automated the process of labeling and tracking
of products thereby saving time cost and effort
 Helps better item tracking by differentiating
items that are out of stack and available
 Various types of RFID tags such as cardboard
boxes, wooden glass, metal containers
 Tags also come in various capabilities including
read write capability memory and power
requirement

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy