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Ideology ang the
End of History’
Both structuralism and the very
have recently come under attack from the increasingly influential
view of the world known as Postmodernism, Postmodernism
almost as elusive a concept as ideology itself This is because the
the terms post-Christian, Post-Marxist, Post-structuralism — it
defines itself negatively, Critical and mockin; destructive, it
ejects even very broad and tentative attempts to find some
foundation for our thought. It turns all our ‘isms’ into “wasms’ and
Tesolutely turns its back on efforts to give some overall account of
our nature and destiny: it wishes to be Post-everything, elevates
incoherence to its defining feature, and sees even reason itself.as the
mere tool of a Nietzschean will to power. All this sounds con-
fusingly relativist. However, no thinkers, not even postmodernists,
can be consistently relativists without disappearing completely up
their own backsides. So the most useful approach will be to ask
Whether postmodernism is not itself an ideology which will, in ei
Suggest that we look at the social and historical context in which it
has arisen and flourishes. : it
Postmodernism is a reaction to, and an extension Ge Se
Itis ‘in every respect parasitic on modernity: it lives ? here is meant
achievements and on its dilemmas’? By ‘modernity material and
the Enlightenment project of achieving ae sication of science
moral progress for humankind through the oe in many ways
and reason. This project, like the ice we have come
intended to supercede, involved an account of and why we shou
from, where we are going, how we can ge er th
bother to go. Building on the subversion
different approach of Habermasn cog,
‘Western philosophical tradition to be found in writers such
Nese nd Heeger, Postmodernist thinkers aye yesh
Seepcal of such universal schemes which they callie?
} nartatves' ey prefer to concentrate On smaller-scale acooun
narratives and deny that such accounts can be united, and judge,
terms of some overarching acount and judgement
Postmodernist thinkers concentrate on three claims, First, ag
cording ta leading exponent such as Jacques Derrida, we have ny
direct encounter wih reality through reason, But only through our
images oi We construct our accounts of reality in words. Justa
building consists ints brick, so reality consistsin the words, images
and metaphors that we use to describe it. By deconstructing the
sot i eee den
foundations. Thus ‘today, culture impacts back on realty in ways
that make any independent and, as it were, non- or extra eultul
form oft problematical (in a kind of Heisenberg principle of mass
culture which intervenes between your eye and the thing itself, so
that finally the theorists unite their voices in the new don thatthe
“referent” no longer exists’ There is @ well-known story of an
ancient sage who was asked about the foundation of the word, He
replied that the world rested onan elephant. When asked what the
clephant rested on, he replied that it rested on a turtle and when
‘asked wha the turtle rested on, he replied: ‘t's turtles all the way
| down." In postmodemist thought we ae in danger of losing nature
and realty completely and descending ina spiral of endless
‘metaphor. Secon, the selfs held to be no longer the confident and
sovereign being of much modernist thought. ‘The set i no longer
the potential lord of all it surveys and capable of shaping history in
‘accordance with human aims. The self has been deconstructed oF
decentred, typically in the work of F studies on
attitudes to madness, the histor of prisons and of sexuality claimed
to show how human i
individuality itself historically constucted
and produce by al-pervasiveimpetonalTaTOnE ot ower FO*
Foucault "an W an invention the recent GMe-of whieh is easily
emonstrated by the archacology of our thought, an inveniob
which is also perhaps near its end. If there were to occur in the
Present times an intellectual revolution similar to that of the
Enlightenment then it would be odds on that man would be effaced
just like picture drawn inthe sand by the incoming tide’? Th
postmodernism celebrates the.
gxislence of difference, variety and
sot eitence
vr pearance oa eublerealty dol a
~ gue set have obvious paral :
wee aching en tetsu Peay
rye The dominance of te te’ a
Toate anarchy in which, ie Ma iene
ons a The impresion chet
aia tc He was enforce alert nti
are rept fexeed bythe govt of orton
foods (fom clot
turnover, now assigns an ir
tnd puaion to sextet inovatn and evpsne
‘society where packaging and imaging are
Polity as much as of beet, whee ti
‘compressed by information super-hi
fe refered toa ‘soies' and
could ourish, In this context
‘striking return to political thought: the
‘moral project and civil society with its
roestonal associations and
Where diversity can be Cae r:
Dalit that al hou Re
Capen cnn esa
fits own.” Teconfuses objet“ Ate
canhave avery vc interesting out the truth, Poy
Sanby contra tendo ie Upon concep suchas ase
dite nto airplay of chtoric and power. BYerimig gy?
SResnv one itresed, there sno Such Ong sob c
Beh an ender cash of propectivs, postmodern sO
tema har gf nec 4 pts and pas
iene favour « conservatism bobering the saa ga
Moreover, some postmodernist writers, such as Baud’
Tyotard, tnd to homogenize interests, to equate ages s
‘the depie"iemsches Of saying which interes, dea
conics ae more important than hes Te interes of sage
Coleif andpoicns are moc the sane.
Some have seen postmodernism as a recycling of the ‘end of
ideology’ thesis discted in Chapter 5, Postnoderlam ince
teen on ends grr. Tadeo, ne Jameson haa sonra
pant 8 ata by vee eat
‘hich premontios of the Tite, catastrophic of vedere
hhave been replaced by senses of the end of this or that (the end
of ideology, at, oF Socal clas; the “rss” of Leninisas send
democrat, othe wellire sat, et ete)" The end of Wee
us recently ben endorsed by Richard Rory, the most prominent
| exponent of postmodemism inthe United Sites, Rory’ revel
Andie ira springs roma postmederism wich crest
the continental European tration of Netasche and Helge
through an Anglo-Saxon analytical pragmatism. In his view, lee
| Semazaey camo ae, ad doesnot eed ny pop
justin. Hebeteves bat contemporary ieral soe ety
contains the institutions forts own improvement —an improvement
which can mitigate the dangers Foucault ses. Indeed, my hunch
that Western social and political thought may have had the last
conceptual revolution it needs’ In Rorty’s view, echoing whet he
{akes to be the later views of John Rawis, just liberal democracy
‘willbe asociety which encourages the “end of ideology” that takes
reflective equilibrium as the only method needed in discussing
social policy. When such a society deliberates, when it collects the
Principles and the intuitions tobe brought into equilibrium, it wil
‘tend to discard those drawn from philosophical accounts of the self,
of rationality’. "*Rorty's appeal here to‘our’ common intuitions and
traditional practices is reminiscent of Oakeshott's conservative
ideological stance."*
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isting doubt on his hess: poverty was do
bot to cultural disadvantage which wool
in the face. of the consumer abundance pr
capitalism, Moreover, Eukayame didnot