1.

Marketing is a process which aims at ________

A. Production
B. Profit-making.
C. The satisfaction of customer needs
D. Selling products
2. The term marketing refers to _______
A. Advertising, Sales Promotion, Publicity and Public Relational activities
B. A new product needs ideas, Developments, concepts and improvements.
C. Sales Planning, Strategy and Implementation
D. A philosophy that stresses customer value and satisfaction.
3. Select an appropriate definition of ‘Want’.
A. More consumer Needs
B. Needs backed by buying power
C. Needs directed to the product.
D. Basic human requirements
4. Want for a specific product backed by an ability to pay is called _____
A. Demand
B. Need
C. Want
D. Customer
5. ________ is not a type of Marketing Concept.
A. The production concept
B. The selling concept
C. The societal marketing concept
D. The Supplier Concept
6. Which of the following refers to marketing channel?
A. Integrated Marketing Communication
B. Distribution
C. Marketing Myopia
D. Retailing
7. Marketing segmentation is useful for___________
A. Prospects Identification
B. To know the customer’s tastes and preferences
C. To target current clients
D. All of the above
8. __________ is the major objective of any marketing activity in the world.
A. Promotion
B. Selling
C. Assembling
D. Transportation
9. Which one of the following is a key to build lasting relationships with consumers?

A. Price of the product

B. Need recognition

C. Customer satisfaction

D. Quality of product

10. f the focus is on social and ethical concerns in marketing’ is characteristic of the
_________ period.

A. Production

B. Sales
 C. Marketing

D. Societal marketing

11. Political campaigns are generally an examples of _________.

A. Event Marketing

B. Ambush Marketing

C. Digital Marketing

D. Person Marketing

12. ______ makes a service different from a product.

A. Pricing

B. Intangibility

C. Ubiquity

D. Liquidity

13. “Many people want BMW, only a few are able to buy” this is an example of _______

A. Need

B. Want

C. Demand

D. Status

1. Marketing is a process of converting the potential customers into …………..

A. actual customers
B. prospective customers
C. Marketers
D. none of these
1. Marketing is a process of converting the potential customers into …………..
A. actual customers
B. prospective customers
C. Marketers
D. none of these
Answer» A. actual customers
discuss
2. Marketing is a …………..process
A. goal oriented
B. Exchange
C. Social
D. all of these
Answer» D. all of these
discuss
3. Which of the following is not included in the function of physical supply?
A. Standardization
B. Storage
C. Transport
D. Packaging
Answer» A. standardization
discuss
4. All forces or factors that effect marketing policies, decisions and operations of a business constitute..
A. marketing mix
B. marketing environment
C. marketing control
D. none of these
Answer» B. marketing environment
discuss
5. The group of elements price, product, promotion and place constitute
A. market mix
B. marketing mix
C. product mix
D. promotion mix
Answer» B. marketing mix
discuss
6. The concept of marketing mix was developed by
A. philip kotler
B. stapleton
C. n.h borden
D. albert w emery
Answer» C. n.h borden
discuss
7. Market where goods are transacted on the spot or immediately
A. future market
B. spot market
C. perfect market
D. none of these
Answer» B. spot market
discuss
8. Market where there is no physical delivery of goods
A. future market
B. spot market
C. perfect market
D. none of these
Answer» A. future market
discuss
9. Markets which are organized and regulated by statutory measure are
A. regulated markets
B. unregulated markets
C. world market
D. none of these
Answer» A. regulated markets
discuss
10. The markets in which goods are bought and sold in bulk quantities.
A. wholesale market
B. retail market
C. world market
D. none of these
Answer» A. wholesale market
discuss
11. Market in which gold and silver are sold
A. commodity market
B. produce market
C. bullion market
D. none of these
Answer» C. bullion market
discuss
12. Market where money is lend and borrowed
A. money market
B. foreign exchange market
C. stock market
D. none of these
Answer» A. money market
discuss
13. Marketing is applicable in …………
A. goods
B. events
C. property
D. all of these
Answer» D. all of these
discuss
14. Risk bearing is a function of…………
A. research
B. exchange
C. physical supply
D. facilitating
Answer» D. facilitating
discuss
15. Marketing is important to
A. Economy
B. Companies
C. Consumers
D. all of these
Answer» D. all of these
discuss
16. Profit through Customer Satisfaction Is aimed in …………. Concept
A. Production
B. Holistic
C. Marketing
D. Selling
Answer» C. marketing
discuss
17. Marketing Environment is
A. largely uncontrollable
17. Marketing Environment is
B. changing fast
C. influencing marketing decisions
D. all of these
Answer» D. all of these
discuss
18. Marketing that converts negative demand to positive demand is known as
A. Conversional
B. Maintenance
C. Remarketing
D. Developmental
Answer» A. conversional
discuss
19. Which of the following is not included in the micro environment
A. Suppliers
B. Publics
C. Economic
D. Customers
Answer» C. economic
discuss
20. Consumers show …………… while buying their products on regular basis
A. dissonance reduction buying behaviour
B. variety seeking buying behaviour
C. complex buying behaviour
D. habitual buying behaviour
Answer» D. habitual buying behaviour
discuss
21. “ We guarantee every product we sell” appeal to…………………motive
A. Curiosity
B. Variety
C. Quality
D. Comfort
Answer» C. quality
discuss
22. The negative feeling which arise after purchase causing inner tension is known as…..
A. cognitive dissonance
B. post purchase dissonance
C. buyer’s remorse
D. all of these
Answer» D. all of these
discuss (2)
23. Social class is an element of………………….factor
A. Social
B. Cultural
C. Personal
D. Economic
Answer» B. cultural
discuss (1)
24. Sub-dividing of market into homogeneous sub-sections of customers is known as
A. target marketing
B. market segmentation
24. Sub-dividing of market into homogeneous sub-sections of customers is known as
C. product differentiation
D. none of these
Answer» B. market segmentation
discuss
25. The essential criteria for effective segmentation is
A. Homogeneity
B. Measurability
C. Profitability
D. all of these
Answer» D. all of these
discuss
26. The strategy where the producer or marketer does not differentiate between different type of customers
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer» A. undifferentiated marketing
discuss
27. The concentration of all marketing efforts on one selected segment within the total market.
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer» C. concentrated marketing
discuss
28. Identifying and providing different marketing mix for each of the segments is known as……….
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer» B. differentiated marketing
discuss
29. Civil engineers designing flats, villas, bridges etc.are an example of….
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. customised or personalised marketing
Answer» D. customised or personalised marketing
discuss
30. Shiny hair in case of a shampoo is a ……………….utility
A. Primary
B. Evolved
C. Generic
D. none of these
Answer» B. evolved
discuss
31. Which of the following is not an element of demographic segmentation
A. family size
B. population density
C. Income
31. Which of the following is not an element of demographic segmentation
D. Religion
Answer» C. income
discuss
32. Motives which are driven by learning, perception and attitude are known as..
A. emotional motives
B. patronage motives
C. psychological motives
D. rational motives
Answer» D. rational motives
discuss
33. The process of assessing the relative worth of different market segments and selecting one or more segments in which
called
A. target marketing
B. market segmentation
C. product differentiation
D. none of these
Answer» A. target marketing
discuss
34. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segme
A. total market approach
B. concentration approach
C. multi-segment approach
D. none of these
Answer» C. multi-segment approach
discuss
35. Which of the following are the elements of product positioning
A. the product
B. the company
C. the consumer
D. all of these
Answer» D. all of these
discuss
36. Using the names of company’s powerful brands for line extentions is…..
A. positioning by product attributes and benefits
B. positioning by brand endorsement
C. positioning by use, occasion and time
D. positioning by corporate identity
Answer» B. positioning by brand endorsement
discuss
37. The companies that have become a tried and trusted household name are
A. positioned by product attributes and benefits
B. positioned by brand endorsement
C. positioned by use, occasion and time
D. positioned by corporate identity
Answer» D. positioned by corporate identity
discuss
38. Positioning by emphasising the special attributes and benefits of the product is known as………..
A. positioning by product attributes and benefits
B. positioning by brand endorsement
C. positioning by use, occasion and time
38. Positioning by emphasising the special attributes and benefits of the product is known as………..
D. positioning by corporate identity
Answer» A. positioning by product attributes and benefits
discuss
39. Anything that has the ability to satisfy a consumer need is known as……
A. Price
B. Package
C. Product
D. Promotion
Answer» C. product
discuss (1)
40. Products adapted to the perceived unique characteristics of national markets
A. local products
B. multinational products
C. international products
D. global products
Answer» A. local products
discuss
41. Products seen as having extension potential into other markets
A. local products
B. multinational products
C. international products
D. global products
Answer» D. global products
discuss
42. Products seen as only suitable in one single market
A. local products
B. multinational products
C. international products
D. global products
Answer» A. local products
discuss
43. Products designed to meet global segments
A. local products
B. multinational products
C. international products
D. global products
Answer» D. global products
discuss
44. Trade mark is a …………
A. name
B. registered brand
C. symbol
D. design
Answer» B. registered brand
discuss
45. Brands owned and developed by producers are known as
A. manufacturer brands
B. individual brands
C. family brands
D. dealer
45. Brands owned and developed by producers are known as
Answer» A. manufacturer brands
discuss
46. ……………brands indicate only the product category
A. dealer
B. licensed
C. generic
D. individual
Answer» C. generic
discuss
47. Which of the following is not a limitation of branding
A. it is expensive
B. it reduces selling efforts
C. it promotes unfair competition
D. it leads to brand monopoly
Answer» B. it reduces selling efforts
discuss
48. The only revenue producing element in the marketing mix is.
A. product.
B. price.
C. place.
D. promotion.
Answer» B. price.
discuss
49. Brands add value for both customers and the firm by
A. facilitating purchase.
B. establish loyality.
C. both (a) and (b).
D. none of these.
Answer» C. both (a) and (b).
discuss
50. Which of the following is not a component of brand equity.
A. brand awareness.
B. brand association.
C. brand loyality.
D. brand cohorts.
Answer» D. brand cohorts.
discuss
51. Which is not a level of brand loyality.
A. brand preference.
B. brand recognition.
C. brand insistence.
D. brand equity. 64. trading up is a method of product line modification by.
Answer» D. brand equity. 64. trading up is a method of product line modification by.
discuss
52. Trading down is a method of product line modification by.
A. product line expansion.
B. product line contraction.
C. quality variation.
D. none of these.
Answer» C. quality variation.
discuss
53. Air conditioners are an example of …….goods.
A. brown.
B. white.
C. Red
D. orange.
Answer» B. white.
discuss
54. American expression for fast moving consumer goods is…….goods.
A. brown.
B. white.
C. Red
D. orange.
Answer» C. red
discuss
55. Yellow goods include ………goods.
A. red & white.
B. white & brown.
C. orange & red
Answer» B. white & brown.
discuss
56. …….goods are purchased without any planning or search effort.
A. staple.
B. impluse.
C. emergency.
D. none of these.
Answer» B. impluse.
discuss
57. ………goods are purchased on a regular basis.
A. staple.
B. impluse.
C. emergency.
D. none of these.
Answer» A. staple.
discuss
58. ……….influence product line decisions.
A. customer preference.
B. change in demand
C. product sepecialisation
D. all of these.
Answer» D. all of these.
discuss
59. Rising profits is a feature of ……….stage of PLC.
A. growth.
B. introduction.
C. Maturity
D. saturation.
Answer» A. growth.
discuss
60. Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.
A. introduction.
60. Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.
B. maturity.
C. decline.
D. growth.
Answer» C. decline.
discuss
61. The set of all the products a firm made available to consumers buy is called.
A. product line.
B. product mix
C. product category.
D. none of these.
Answer» A. product line.
discuss (2)
62. Setting price on the basis of the demand for the product is known as……
A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
Answer» B. demand based pricing
discuss
63. Setting price on the basis of the competition for the product is known as……….
A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
Answer» C. competition based pricing
discuss
64. Pricing method based on customer value is known as……….
A. cost based pricing
B. demand based pricing
C. competition based pricing
D. value based pricing
Answer» D. value based pricing
discuss
65. Which of the following is not a method of cost based pricing
A. cost plus pricing
B. marginal cost pricing
C. differential pricing
D. target pricing
Answer» C. differential pricing
discuss
66. Which of the following is a method of Competition Based Pricing
A. going rate pricing
B. sealed bid pricing
C. customary pricing
D. all of these
Answer» D. all of these
discuss
67. Premium Pricing is a method of…………………
A. cost based pricing
B. demand based pricing
67. Premium Pricing is a method of…………………
C. competition based pricing
D. value based pricing
Answer» A. cost based pricing
discuss
68. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A. predatory pricing
B. economy pricing
C. psychological pricing
D. penetration pricing
Answer» D. penetration pricing
discuss
69. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blad
razor. This I an example of…………….
A. predatory pricing
B. economy pricing
C. psychological pricing
D. captive product pricing
Answer» C. psychological pricing
discuss (3)
70. Where sellers combine several products in the same package is known as…….
A. psychological pricing
B. captive product pricing
C. product bundle pricing
D. promotional pricing
Answer» D. promotional pricing
discuss (3)
71. Which of the following is not a factor influensing pricing policy
A. Cost
B. Competitors
C. business objectives
D. none of these
Answer» D. none of these
discuss (1)
72. Which of the following are possible pricing objectives
A. to maximise profits
B. to achieve a target market share
C. to match the competition, rather than lead the market
D. all of these.
Answer» D. all of these.
discuss
73. When there is a large potential market for a product, the firm will adopt.
A. skimming price policy
B. penetration price policy.
C. premium price policy.
D. none of these.
Answer» C. premium price policy.
discuss
74. A price reduction to buyers who pay their bills promptly is called.
A. trade discount.
B. cash discount.
74. A price reduction to buyers who pay their bills promptly is called.
C. seasonal discount.
D. quality discount.
Answer» B. cash discount.
discuss
75. ----------are the retailers who have no fixed place of business.
A. large scale retailers
B. itinerant retailers
C. small scale retailers
D. none of these
Answer» B. itinerant retailers
discuss
76. Departmental store is an example of
A. second hand goods seller
B. large scale retailer
C. multiple shop
D. none of these
Answer» B. large scale retailer
discuss
77. ---------are retail stores owned by a group of consumers themselves
A. super bazar
B. shopping mall
C. consumer co-operative store
D. none of these
Answer» C. consumer co-operative store
discuss (1)
78. ---------marketing uses telecommunication devices to reach prospective customers
A. direct marketing
B. Telemarketing
C. catalogue marketing
D. all of these
Answer» B. telemarketing
discuss
79. Transport system creates---------- utility.
A. place utility
B. time utility
C. customer utility
D. all of these
Answer» B. time utility
discuss (2)
80. Warehousing creates ------------utility
A. product utility
B. place utility
C. time utility
D. customer utility
Answer» A. product utility
discuss (2)
81. -------is a system of selling goods directly to customers through a network of self employed people
A. multilevel marketing
B. whole sale marketing
C. vertical marketing
81. -------is a system of selling goods directly to customers through a network of self employed people
D. none of these
Answer» A. multilevel marketing
discuss
82. Multilevel marketing is also called
A. pyramid selling
B. hybrid selling
C. horizontal selling
D. none of these
Answer» A. pyramid selling
discuss
83. ---------is called shopping by post
A. self service
B. mail order business
C. retail chain
D. none of these
Answer» B. mail order business
discuss
84. The strategy of using as many out lets as possible is called
A. intensive distribution
B. cohesive distribution
C. wide distribution
D. all of these
Answer» A. intensive distribution
discuss
85. The best channel of distribution for Vacuum cleaner is
A. direct marketing
B. mail order business
C. self service
D. None
Answer» A. direct marketing
discuss
86. ----------means the set of marketing intermediaries through which the goods flow from the producer to consumer.
A. channel of distribution
B. direct marketing
C. intensive distribution
D. none of these
Answer» A. channel of distribution
discuss
87. -------means moving of finished goods from one end of a producer to consumer.
A. exchange of goods
B. transfer of goods
C. physical distribution
D. none of these.
Answer» C. physical distribution
discuss
88. In a small market ----------is better
A. three level channel
B. two level channel
C. direct marketing
D. all of these
88. In a small market ----------is better
Answer» C. direct marketing
discuss
89. Sorting and grading of goods is considered as the function of
A. wholesalers
B. Retailers
C. Managers
D. none of these
Answer» B. retailers
discuss
90. -------- are those who obtain title to goods with a view to selling them at profit
A. merchant middlemen
B. agent middle men
C. Facilitators
D. all of these
Answer» A. merchant middlemen
discuss
91. The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------
A. Inventory
B. Channel
C. direct marketing
D. none of these
Answer» A. inventory
discuss
92. The three major types of non store retailing are direct selling, direct marketing and------
A. automatic vending
B. self service store
C. retail chain
D. none of these
Answer» A. automatic vending
discuss
93. Which of the following is not a non store retailing ?
A. kiosk marketing
B. retail chains
C. direct marketing
D. telemarketing
Answer» D. telemarketing
discuss (2)
94. Direct marketing is found more suitable to which of the following products?
A. agriculture products
B. Tv
C. Shoes
D. vacuum cleaner
Answer» D. vacuum cleaner
discuss
95. Which company is the pioneer in the direct marketing ?
A. Cypla
B. avon cosmetics
C. johnson & johnson
D. eureka forbs
Answer» D. eureka forbs