PWC Code of Conduct April 2021 v2
PWC Code of Conduct April 2021 v2
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Message from our Global Chairman
Message from our Global Chief Ethics & 12
Compliance Officer Build trust in our communities
1 16
Living our Purpose and values Build trust in how we use information
2 20
The Code in context RADAR: A framework for deciding the right thing to do
3 23
We listen and take action
Speak up The Code of Conduct, and the PwC network of firms
4 24
Build trust in how we do business Index
8 25
Build trust with each other Contact information
Dear Colleagues:
PwC is recognised as a global leader in professional services, working with many of the world’s
most well-known organisations in countries around the world. As the opportunities and challenges
we all see get bigger and more complex, we continue to adapt. But as we evolve as a business, what
must drive everything we do is our collective and individual commitment to the PwC Purpose and
our values—the foundations of our network.
With over 200,000 of us working across more than 150 countries, we each have a role to play in
making a real difference for our clients, the capital markets, our teams, our communities, and our
broader stakeholders. We have a responsibility to understand why we do the things we do through
our Purpose, what we focus on through our strategy, and how we work together through our values,
behaviours, and conduct.
Bob Moritz
Chairman, PricewaterhouseCoopers Purpose defines who a business is and why it exists, acting as a vital guidepost and benchmark
International Limited to every decision. While a business’ purpose may remain consistent, a growing challenge is that
the expectations society places on all of us continue to change… and changing fast thanks to the
big trends we all see and experience like demographic shifts, technological advances, flow of
information instantaneously and many others. From environmental footprints to social impacts to
investor demands and everything in between, businesses are expected to exhibit responsive and
responsible behaviour in more areas and be accountable to an ever wider array of stakeholders.
PwC Purpose:
The trust that our clients, communities and our people place in PwC, and our high standards of
To build trust in society and ethical behaviour, are fundamental to everything we do. As we go about our work it’s important we
solve important problems have a frame of reference for the decisions we make every day. Our Code of Conduct (Code) can
guide us, no matter where we are or what we do. It’s how we do business.
The Code reinforces the importance of conducting business within the framework of professional
standards, laws, and regulations, together with our own policies, values, and standards, even as we
work across borders. It outlines the values and behaviours that define how we do business. It holds
us accountable to be open-minded and responsive and to give our best.
What we achieve as PwC is entirely dependent on how we all individually put our Purpose and
our values at the centre of everything we do—every day, in every action. So let’s work together to
build trust and solve important problems. Let’s encourage collaboration, cultivate curiosity and
innovation, act with integrity and foster a sense of care, always.
Our Code of Conduct reflects the significant changes in our world, the very nature of our work
and how we do business today, as well as our need as trusted professionals to understand how
to continue to behave ethically in the face of all of these changes. The Code is one of many
Laurie Endsley tools we have as professionals to help guide our behaviour, and is intended to be a framework,
Chief Ethics & Compliance Officer, not a rulebook. It cannot, and does not, cover every situation you might encounter but rather
PricewaterhouseCoopers International Limited seeks to embed our values into our day to day behaviours and ethical decision making.
We are all an important part of this effort. Each of us has a part to play in living and
upholding the behaviours outlined in this Code. But, we do not go it alone. We are all in
this together. We support each other. We rely on each other to understand and adhere
to all of these professional behaviours and standards, and apply them consistently. We
collaborate on every level, and we help each other build skills in doing the right thing.
If we come across a situation that is inconsistent with our Code, we speak up. We value the
courage it takes to raise concerns. Remember, investigations into allegations of misconduct are
handled discretely and with sensitivity and we do not tolerate retaliation. When in doubt or
facing a dilemma, we ask for help. There are local and network resources available to help us.
I look forward to working with all of you to maintain and foster PwC’s robust ethical culture.
Thank you.
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The PwC culture thrives supported by a framework of
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These help guide our behaviours and build trust:
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When working with our clients and our colleagues to build trust in society and solve important problems, we...
This Code describes a common set of expectations for our conduct, a key
element of which is that we abide by applicable laws and regulations.
To the extent any local law or regulation is more restrictive than this
Code, local law or regulation governs. Network and local policies and
supplemental guidance complement the principles embodied in this Code
and the PwC Network Risk Management Policies.
This Code applies to all of us. When we say “we” “our” or “us” we are
referring to all of us at PwC, individual partners/principals and staff, as
well as the individual firms that together form the PwC network.
Conflicts can take many forms. Consult when the following kinds of
situations arise:
• There are PwC or personal interests, which • When we are asked to do work for one client
could impact, or could be perceived as which may be seen to be against the interests
impacting, our objectivity in doing what of another client.
is best for our client(s). These situations do not necessarily mean that
• When PwC and a client are on opposite we can’t do the work, but that we need to
sides of the same matter. consider how to manage the potential conflict
or any perceived client sensitivities.
“Facilitation payments” are payments of small value provided (in cash or kind)
to government officials to perform routine functions that they are otherwise
We demonstrate our integrity by: obligated to perform (such as to expedite obtaining permits, licenses, visas, mail,
Never engaging in bribery or corrupt practices.
or utilities). Facilitation payments do not include legitimate administrative fees
This is vital to maintaining the trust of our and legitimate payments for fast track services that are paid to an organisation
colleagues, clients, and others we work with. (not to an individual), and where a receipt may be issued on request.
We do not solicit, accept, offer, promise, or
pay bribes, including facilitation payments—
whether directly or through a third party.
What if ?
Knowing the identity of our clients and others
with whom we do business, and adhering to In my culture, it is typical to give It depends on a number of factors.
applicable standards on anti-money laundering. and receive holiday gifts from Local customs/laws/regulations and
Where we suspect criminal behaviour, we take clients. But the Code indicates PwC policies, and the policies of our
appropriate action. We do not conduct any there are circumstances where the clients, vary. We need to be
activities in breach of applicable economic gifts may be considered inappropriate. particularly careful when dealing
sanctions or undertake services which assist What should I do? with public sector, including government,
clients in breaching applicable sanctions laws. clients. Check your firm’s supplemental
guidance and policy for specific restrictions, or
you should consult with appropriate resources,
such as HR or your local OGC. Remember that
RADAR is a resource as well.
• If you experience or witness something that does not feel right, voice
your concerns. Reach out to appropriate resources. It is safe to speak up.
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At each level and dimension of the PwC Professional,
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The most innovative solutions
come from working together with
colleagues and clients. Effective
collaboration enables innovation.
Our corporate
responsibility strategy
is tailored to our
specific strengths and
opportunities as a
network of professional
services firms. It’s
also designed to
enable us to apply our
skills in ways that
have impact, deliver
measurable outcomes
and make a true
difference in creating
long-term business
and societal value.
We further our contribution to society by using We respect the limits of our planet and adopt
our skills and experience to help solve important a preventative approach to minimise the
problems, including those related to ethics, environmental impacts of our business. We
integrity, and trust—issues central to fostering a also help our clients to do the same.
sustainable and inclusive global economy.
Regardless of
whether confidential
information is
received verbally,
on paper, in an
email, or in any
other form, our ability to protect
its confidentiality is critical to
our ability to maintain the trust
of our clients, each other, and
those with whom we do business.
What if ?
I found a really good research article on It depends. Remember that information on
the internet that I would like to share both the internet and PwC’s internal systems
with my colleagues and clients. Is it ok is often copyrighted and/or licensed
to do that? material, and you may need permission to
further circulate the information. Also, it is
important that you not use another’s work product as
your own. Attribution at a minimum is always
required, so that you are not accused of plagiarising.
If you are not sure, you should discuss with your
manager or engagement partner.
RADAR
• Consult again, if necessary. • Is there an alternative solution that • Wider third party reactions.
• Act when you are confident with your does not pose an ethical conflict? • PwC Purpose.
decision, and always in good faith. • Consult as appropriate. • PwC values.
• Make a decision on what to do.
Building
Living ourtrust
Purpose and Values—PwC’s Code of Conduct Back DRAFT 22
RADAR: A framework
for deciding the
right thing to do • Is the situation consistent with the PwC Purpose and values?
• Are you being asked to do something which you think is wrong,
against the PwC Purpose or our values?
• Are you aware of others’ unethical or illegal behaviour (e.g.,
colleagues, clients, suppliers and other parties)?
• Are you trying to make a decision but are unsure of the ethical
• Report your concerns to implications?
Recognising
appropriate resources (e.g., the event • What if it was reported in the media?
ethics teams, OGC, R&Q, HC)
as necessary.
• Communicate your concerns
and rationale to the relevant
stakeholders, as appropriate.
• Reflect on what you have
learned and whether Reporting and Assessing Who is affected?
anything needs to change. communicating the situation
• You?
RADAR • A colleague/your team?
• PwC—your firm or the network?
• Your client/a client?
• Other third parties?
What are the guiding parameters?
• Test your decision—does it feel right? Agreeing the Deciding
Can you sleep at night? way forward what to do
• Does it feel right?
• Would you be embarrassed if others • The law—is it legal?
knew what you did, or did not do? • What are the options?
• Regulation/professional
• Reflect on what a reasonable person • What are the likely results of each standards.
would think. option?
• PwC standards and policies.
• Consult again, if necessary. • Is there an alternative solution that
• Act when you are confident with your does not pose an ethical conflict? • Client reactions.
decision, and always in good faith. • Consult as appropriate. • Wider third party reactions.
• Make a decision on what to do. • PwC Purpose.
• PwC values.
Building
Living ourtrust
Purpose and Values—PwC’s Code of Conduct Back DRAFT 23
22
RADAR: A framework
for deciding the
right thing to do • Is the situation consistent with the PwC Purpose and values?
• Are you being asked to do something which you think is wrong,
against the PwC Purpose or our values?
• Are you aware of others’ unethical or illegal behaviour (e.g.,
colleagues, clients, suppliers and other parties)?
• Are you trying to make a decision but are unsure of the ethical
• Report your concerns to implications?
Recognising
appropriate resources (e.g., the event • What if it was reported in the media?
ethics teams, OGC, R&Q, HC)
as necessary.
• Communicate your concerns
and rationale to the relevant
stakeholders, as appropriate.
• Reflect on what you have
learned and whether Reporting and Assessing Who is affected?
anything needs to change. communicating the situation
• You?
RADAR • A colleague/your team?
• PwC—your firm or the network?
• Your client/a client?
• Other third parties?
What are the guiding parameters?
• Test your decision—does it feel right? • Does it feel right?
Agreeing the Deciding
Can you sleep at night? way forward what to do • The law—is it legal?
• Would you be embarrassed if others • Regulation/professional standards.
knew what you did, or did not do? • What are the options? • PwC standards and policies.
• Reflect on what a reasonable person • What are the likely results of each
would think. • Client reactions.
option? • Wider third party reactions.
• Consult again, if necessary.
• Is there an alternative solution that • PwC Purpose.
• Act when you are confident with your does not pose an ethical conflict?
decision, and always in good faith. • PwC values.
• Consult as appropriate.
• Make a decision on what to do.
Building
Living ourtrust
Purpose and Values—PwC’s Code of Conduct Back DRAFT 24
22
RADAR: A framework
for deciding the
right thing to do • Is the situation consistent with the PwC Purpose and values?
• Are you being asked to do something which you think is wrong,
against the PwC Purpose or our values?
• Are you aware of others’ unethical or illegal behaviour (e.g.,
colleagues, clients, suppliers and other parties)?
• Are you trying to make a decision but are unsure of the ethical
• Report your concerns to implications?
Recognising
appropriate resources (e.g., the event • What if it was reported in the media?
ethics teams, OGC, R&Q, HC)
as necessary.
• Communicate your concerns
and rationale to the relevant
stakeholders, as appropriate.
• Reflect on what you have
learned and whether Reporting and Assessing Who is affected?
anything needs to change. communicating the situation
• You?
RADAR • A colleague/your team?
• PwC—your firm or the network?
• Your client/a client?
• Other third parties?
What are the guiding parameters?
• Test your decision—does it feel • Does it feel right?
Agreeing the Deciding
right? Can you sleep at night? way forward what to do • The law—is it legal?
• Would you be embarrassed if others • Regulation/professional standards.
• What are the options?
knew what you did, or did not do? • PwC standards and policies.
• What are the likely results of each
• Reflect on what a reasonable person option? • Client reactions.
would think. • Is there an alternative solution that • Wider third party reactions.
• Consult again, if necessary. does not pose an ethical conflict? • PwC Purpose.
• Act when you are confident with your • Consult as appropriate. • PwC values.
decision, and always in good faith. • Make a decision on what to do.
Building
Living ourtrust
Purpose and Values—PwC’s Code of Conduct Back DRAFT 25
22
RADAR: A framework
for deciding the
right thing to do • Is the situation consistent with the PwC Purpose and values?
• Are you being asked to do something which you think is wrong,
against the PwC Purpose or our values?
• Are you aware of others’ unethical or illegal behaviour (e.g.,
• Report your concerns to colleagues, clients, suppliers and other parties)?
appropriate resources (e.g.,
• Are you trying to make a decision but are unsure of the ethical
ethics teams, OGC, R&Q, implications?
HC) as necessary. Recognising
the event • What if it was reported in the media?
• Communicate your
concerns and rationale to
the relevant stakeholders,
as appropriate.
• Reflect on what you have
learned and whether Reporting and Assessing Who is affected?
anything needs to change. communicating the situation
• You?
RADAR • A colleague/your team?
• PwC—your firm or the network?
• Your client/a client?
• Other third parties?
What are the guiding parameters?
• Test your decision—does it feel right? • Does it feel right?
Agreeing the Deciding
Can you sleep at night? way forward what to do • The law—is it legal?
• Would you be embarrassed if others • Regulation/professional standards.
knew what you did, or did not do? • What are the options?
• PwC standards and policies.
• Reflect on what a reasonable person • What are the likely results of each
would think. option? • Client reactions.
• Consult again, if necessary. • Is there an alternative solution that • Wider third party reactions.
• Act when you are confident with your does not pose an ethical conflict? • PwC Purpose.
decision, and always in good faith. • Consult as appropriate. • PwC values.
• Make a decision on what to do.
Building
Living ourtrust
Purpose and Values—PwC’s Code of Conduct Back DRAFT 26
22
We listen and take action The Code of Conduct, and
“Speaking up” is an essential first step. For any allegation, complaint, or the PwC network of firms
concern, we investigate and address the situation in an appropriate way. If
you want to learn more about the investigation process, and your options for We are committed to the spirit of cooperation among PwC network
anonymous reporting, contact your local ethics team. Remember that PwC firms. When faced with questions about business conduct or concerns
is committed to caring for and protecting our people against retaliation. when working for another firm within the PwC network, follow
the established policies of the host firm. If you’re not comfortable
Anybody who violates the PwC Code of Conduct or policies and procedures with raising the issue with the host firm, or are not satisfied with
will be held accountable. Those of us in the reporting line are responsible the outcome, raise the issue in your home firm so the issue can be
for addressing issues that are brought to our attention. addressed amongst the respective leaderships of the firms involved.
If anyone directs or approves violations, or has knowledge of them and does For further information, please visit: www.pwc.com.
not promptly move to correct them, he or she will be held accountable. We
are all responsible for cooperating during the investigation process, and for
answering questions truthfully, accurately, completely, and with integrity.
Failure to cooperate may result in disciplinary measures.
In this publication the terms “PwC”, “our” and “we” are used to refer to, collectively or interchangeably: (i) the individual PwC Professional, including partners/principals and staff, and/or (ii) the network
of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity. For more information, see www.pwc.com/structure.